General Motors announced in November 2020 that it’s speeding up its plan towards electrification and is aiming to have 30 electric vehicles on the market by 2025. This was followed by CEO Mary Barra’s announcement on January 28, 2021, that General Motors will stop producing vehicles that run on petrol or diesel fuel over the next 14 years, replacing the fleet with all-electric cars SUVs and light trucks. Barra also promised the company would be net carbon-neutral by 2040, reducing the greenhouse gas pollution it produces and purchasing carbon offsets to make up for existing emissions. President Biden administration is “encouraging” this shift through the Federal Government’s procurement budget and policies to accelerate an EV transition.

GM’s brand identity logo has been a familiar one worldwide:

But as part of the new initiative, GM is retiring the familiar blue square and has rolled out a new brand identity to focus on full electrification, it also changed its logo and kicked off an ad campaign promoting its commitment to E’s – EV and Environment.

GM claims its new look – created by in-house designers – is more “modern and vibrant” than the previous logos. The rebrand consists of a light blue lower-case ‘gm’ with a colour gradient, which sits in a white box outlined by the same light blue. Instead of having both letters underlined, there’s now a line under just the letter m’. GM insists that much like the logos of the past, the look is clean and simple. The new colour scheme - dark blue fading to light blue - and the lower-case letters, are intended to project a new era.

Sharon Gauci, GM’s executive director of Global Industrial Design, said, “The new GM logo features colour gradient of vibrant blue tones, evoking the clean skies of a zero-emissions future and the energy of the Ultium platform. The rounded edges and lower-case font create a more modern, inclusive feel.”

Some industry observers do not like the choice of lower-case typeface, which may not project strength that the previous logo’s bold letters did. According to them, the fading colour scheme and lower-case letters do not feel strong or enticing enough.

Interestingly, the automaker says that there is more to that ‘m’ than you might have immediately noticed! There is an optical illusion hidden in the new logo, and GM hopes that the world will not miss it. Still, just in case you missed it, the blank space above the underline and between legs of the “m” is supposed to look like an electric plug! Compare that to the FedEx logo, which is well-known for its not-so-hidden optical illusion. Even a cursory look is enough to spot a white arrow, signifying speed and accuracy.

GM’s campaign for the new brand identity is labelled ‘Everybody In’, and while the world is certainly up for ways to make driving less damaging to the environment, it remains to be seen if the new logo is up to the job. Whether GM needs to make a U-turn on the logo remains to be seen, but, right now it’s full-speed-ahead for GM with this new logo! All legacy automakers, who specialised in building and selling fossil-fueled vehicles for over a century, need to build entirely new strengths in a hurry. GM could see its big risk pay off - the company will just have to bet everything it has to find out. (MT)

Comments (0)

ADD COMMENT

Link Copied!

Stellantis-owned Jeep India has launched the Jeep Compass 85th Anniversary Edition, limited to 85 units at prices starting at INR 2.67 million (ex-showroom).

The anniversary edition incorporates visual updates to the exterior and interior of the vehicle platform. External changes include 18-inch alloy wheels finished in gloss black alongside anniversary badging. The interior cabin features a black colour scheme paired with gold accents and contrast trim detailing.

Kumar Priyesh, Business Head and Director of Automotive Brands, Stellantis India, said, "The Jeep Compass has always been central to the Jeep story in India, bringing the brand's legendary capability, design and authenticity to customers who expect more from their SUV. As Jeep celebrates 85 years globally, the Compass 85th Anniversary Edition gives this iconic nameplate a distinctive new expression. With exclusive anniversary-inspired styling, curated accessories and safety technologies, this special edition has been crafted for customers who seek a Compass that feels even more personal, intelligent and exclusive."

The vehicle is offered with optional accessory packages under the brand's personalisation options. These packages add functional and cabin features, including sunroof illumination, ambient lighting, a digital inner rear-view mirror and integrated front and rear dashcams. Bookings for the limited-run vehicle have opened across the company's dealership network and online sales platform.

Comments (0)

ADD COMMENT

Link Copied!

German luxury car brand Mercedes-Benz India has opened its new sales facility in Lucknow in partnership with dealership operator T&T Motors. The outlet expands the company's network in Uttar Pradesh to 10 touchpoints across cities including Lucknow, Noida, Ghaziabad, Agra, Kanpur and Varanasi, contributing to a national presence of over 150 locations across more than 60 cities.

The new facility occupies 9,000 square feet, including over 5,000 square feet of carpet area and was completed in five months. The showroom accommodates four vehicle display bays, private and semi-private consultation zones, a lounge section for vehicle lines and a dedicated delivery bay. To support battery electric vehicles, the location incorporates a 180 kW DC fast charger with two charging bays, backed by a staff of 88 employees.

Brendon Sissing, Vice-President of Sales and Marketing, Mercedes-Benz India, said, “Mercedes-Benz continues to strengthen its luxury retail footprint across India, reflecting our ‘Go to Customer’ strategy. The inauguration of T&T Motors’ new facility in Lucknow marks yet another important milestone in bringing world-class luxury products, services and experiences closer to our customers. Uttar Pradesh remains an important emerging market for Mercedes-Benz, and the growing aspiration for luxury mobility in Lucknow presents strong growth potential for Mercedes-Benz. Through modern luxury infrastructure, personalised consultations, digital capabilities and EV readiness, we are elevating luxury retail experience for our discerning customers in the city.”

Comments (0)

ADD COMMENT

Link Copied!

Mumbai-headquartered automotive major Mahindra & Mahindra has unveiled its first global pick up christened Lifestyler, which will be launched in India as the Mahindra Scorpio Lifestyler. The vehicle will go on sale by April 2027 with prices starting below INR 1.97 million ex-showroom. 

First shown as a concept in Cape Town, South Africa, in August 2023, the pickup was designed at the Mahindra India Design Studio in Mumbai and developed at Mahindra Research Valley in Chennai. It is built on Mahindra’s next-generation body-on-frame architecture and is intended for both payload and lifestyle use. The company claims to have around 267 patents in terms of innovation for the Lifestyler.

Dr Velusamy R, President, Automotive Business, Mahindra & Mahindra, said, “From the outset, our vision was to create a world-class global pickup that raises the bar for the segment while remaining true to Mahindra's strengths in authentic capability and value. The Scorpio Lifestyler is a testament to the strong product development capabilities at Mahindra Research Valley (MRV). Built on our advanced next-generation body-on-frame architecture, it has been engineered to deliver the capability, durability, safety and refinement demanded by customers around the world.”

Pratap Bose, Chief Design and Creative Officer, Mahindra & Mahindra, said, “The Scorpio Lifestyler is inspired by how our customers work, play and explore. Combining bold exterior design, plush interiors and SUV-like comfort with unmistakable Mahindra toughness, it brings style and refinement to every journey. This philosophy is reflected in the three editions showcased today: Valley celebrates purposeful refinement, Reef embodies freedom and exploration, and Trail captures the spirit of boundless adventure. Together, they express our vision of a pickup that celebrates individuality while remaining rooted in capability, authenticity and the freedom to explore without limits.”

Nalinikanth Gollagunta, CEO, Automotive Division, Mahindra & Mahindra, said, “The Scorpio Lifestyler represents the convergence of global engineering and evolving customer aspirations. As we prepare for its India launch, we see a growing appetite among customers for a vehicle that delivers authentic capability without compromising on technology, safety, comfort or everyday usability. We are investing in building awareness, strengthening our network and creating the right ownership experience for this category. We believe the Scorpio Lifestyler has the potential to redefine expectations and shape the future of the pickup segment in India.”

While the technical details are still under the wraps, the company showcased three editions - the Valley Edition finished in Artemis Grey, the Reef Edition uses an Aquareef finish and the Trail Edition finished in Sahara Beige.

The Mahindra Lifestyler is aimed at the midsize lifestyle pickup segment in Australia and New Zealand, South Africa, Africa, the Middle East and Latin America. It has been developed to meet requirements for capability, durability, safety, technology and everyday use across those markets.

Comments (0)

ADD COMMENT

Link Copied!

Tata Motors Passenger Vehicles, one of the leading automakers in the country, is charting a confident course for FY2027. The company is sees its multi-powertrain leadership, capacity flexibility and industry-outperformance ambitions to drive a strong H2 for fiscal 2027.

Shailesh Chandra, Managing Director and CEO, of Tata Motors Passenger Vehicles, struck a distinctly forward-looking tone in the company’s Q1 FY27 virtual conference, outlining a strategy built on sustained demand for alternative-energy vehicles, flexible manufacturing, product intensity and disciplined capital allocation even as the broader industry navigates inflationary and commodity headwinds.

He characterised the remainder of FY2027 as a period of continued outperformance relative to the passenger-vehicle industry. Tata Motors at 14.1 percent had already delivered growth roughly twice the industry average of 7.9 percent in FY2026 and a robust 45 percent in Q1 FY2027 as against the industry average of 25.9 percent.

The management expects this momentum to persist. Industry volumes are projected in the mid-double-digit range of 15-20 percent for the remainder of the year in some scenarios.

Tata Motors, on the other hand, is targeting sustained growth even if overall industry expansion moderates to single digits in the second half because of a high base effect from strong H2 FY2026 demand.

Inventory levels are meaningfully lower than a year earlier, creating scope for healthier retail offtake. Q2 is expected to be more challenging for the industry as a whole due to cost pressures, with the second half potentially tighter still for conventional passenger vehicles.

Chandra, however, intends to defend and expand market share through timely product refreshes, facelifts and new nameplates across both ICE and electric portfolios, while prioritising supply-side capacity increases. Waiting periods across the Tata Motors range currently stand at 4-6 weeks, reflecting healthy demand.

Hatchbacks continue to contribute around 15-20 percent of the mix, while SUVs remain the structural growth engine. Export plans include opening a significant new market next year, with a dual focus on ICE and EV products; recent export growth has been driven primarily by South Africa.

Alternative Energy Mix

The shift toward alternative powertrains is central to Chandra’s vision. Industry EV penetration has reached approximately 8 percent – the highest among passenger-vehicle markets – and is expected to climb toward 10 percent by end-FY2027.

Tata Motors’ own EV share of its portfolio has risen from around 38 percent and is targeted at upwards of 40 percent (for the remainder of the year), supported by strong customer acceptance. EV demand has jumped sharply (management noted a 3-4 times increase relative to February levels for the company), but supply remains the binding constraint rather than underlying demand. Chandra revealed that the strong demand for EVs versus supply-side constraints has led to waiting periods for EVs of around 4-6 weeks.

CNG demand is robust: industry CNG share stands near 22 percent, while Tata Motors’ mix is higher at around 27 percent. The outlook remains positive as the CNG station network expands from roughly 8,500 to 15,000-16,000 stations in the coming year. CAFÉ norms (particularly CAFÉ 3 and CAFÉ 4) will further accelerate the push toward alternative-energy vehicles; for OEMs with credible EV offerings, electrification is the most powerful compliance lever.

Sharing his perspective on hybrid technology, Chandra stated that its share in the overall PV segment has stabilised at a modest 2-2.5 percent share. Tata Motors remains ready to introduce hybrids if market conditions warrant, but current emphasis is clearly on CNG and pure electric.

In Q1 the combined CNG-plus-electric mix rose from 19-21 percent to 24 percent. Management is optimistic that EV volumes for the company could grow 70 percent in FY2027, even allowing for some high-base effects in the second half, with overall company growth of 10-15 percent still feasible.

Capacity, Cost Pressures and Capital Plans

For Tata Motors internal EV capacity is not a bottleneck since production systems are fungible and flexible; capacity has already been stepped up from 9,000 to 13,000-14,000 units and reached more than 15,000 units last month, with further increases planned.

Responding to lower-than-anticipated sales for the popular Sierra SUV, the company attributed the temporary production impact to constraints from casting and sheet-metal suppliers plus a five-day production loss at the Sanand plant due to heavy rains, but corrective actions are under way.

Profitability in the recent period was pressured primarily by commodity-price inflation (approximately 4-4.5 percent impact) plus roughly 1 percent from other factors. Cost-reduction initiatives have partially offset these headwinds; in a normalised quarter, margins would have expanded more significantly. Certain PLI benefits were deferred because of new-product launches but will be reapplied in due course.

However, it is important to note that Chandra has emphasised that CAPEX plans remain unchanged at around 6-8 percent of revenue, which will continue to be directed toward new products, technologies and capacity expansion. Management sees no need to revise the programme despite margin pressure.

On the E20 contamination issue raised in the market, Tata Motors has not experienced customer reports and was not among the OEMs that submitted data on the matter.

Jaguar Land Rover Perspective

Richard Molyneux, CFO of JLR, noted that the luxury brand is a truly global business with only a small percentage of sales in India. China remains challenging, production of legacy products (including Jaguar) has been wound down, and a fire plus broader global slowdown affected Range Rover output. Q1 is seasonally soft for JLR, but the team is optimistic about sequential improvement. India is viewed as a significant growth market going forward, supported by existing domestic assembly and imports, with plans to expand the brand’s presence rapidly.

Chandra’s message is one of controlled confidence. Tata Motors Passenger Vehicles enters the balance of FY2027 with lower inventories, a flexible multi-powertrain portfolio that is already capturing rising CNG and EV demand, fungible capacity that can scale with the market, and an intact investment programme focused on product and technology. While the industry faces near-term cost and base-effect challenges, the company’s leadership in alternative energy, combined with ongoing product intensity and supply-side focus, positions it to continue outgrowing the market and to deepen its role in India’s evolving mobility landscape.

Comments (0)

ADD COMMENT

Link Copied!