General Motors announced in November 2020 that it’s speeding up its plan towards electrification and is aiming to have 30 electric vehicles on the market by 2025. This was followed by CEO Mary Barra’s announcement on January 28, 2021, that General Motors will stop producing vehicles that run on petrol or diesel fuel over the next 14 years, replacing the fleet with all-electric cars SUVs and light trucks. Barra also promised the company would be net carbon-neutral by 2040, reducing the greenhouse gas pollution it produces and purchasing carbon offsets to make up for existing emissions. President Biden administration is “encouraging” this shift through the Federal Government’s procurement budget and policies to accelerate an EV transition.
GM’s brand identity logo has been a familiar one worldwide:
But as part of the new initiative, GM is retiring the familiar blue square and has rolled out a new brand identity to focus on full electrification, it also changed its logo and kicked off an ad campaign promoting its commitment to E’s – EV and Environment.
GM claims its new look – created by in-house designers – is more “modern and vibrant” than the previous logos. The rebrand consists of a light blue lower-case ‘gm’ with a colour gradient, which sits in a white box outlined by the same light blue. Instead of having both letters underlined, there’s now a line under just the letter m’. GM insists that much like the logos of the past, the look is clean and simple. The new colour scheme - dark blue fading to light blue - and the lower-case letters, are intended to project a new era.
Sharon Gauci, GM’s executive director of Global Industrial Design, said, “The new GM logo features colour gradient of vibrant blue tones, evoking the clean skies of a zero-emissions future and the energy of the Ultium platform. The rounded edges and lower-case font create a more modern, inclusive feel.”
Some industry observers do not like the choice of lower-case typeface, which may not project strength that the previous logo’s bold letters did. According to them, the fading colour scheme and lower-case letters do not feel strong or enticing enough.
Interestingly, the automaker says that there is more to that ‘m’ than you might have immediately noticed! There is an optical illusion hidden in the new logo, and GM hopes that the world will not miss it. Still, just in case you missed it, the blank space above the underline and between legs of the “m” is supposed to look like an electric plug! Compare that to the FedEx logo, which is well-known for its not-so-hidden optical illusion. Even a cursory look is enough to spot a white arrow, signifying speed and accuracy.
GM’s campaign for the new brand identity is labelled ‘Everybody In’, and while the world is certainly up for ways to make driving less damaging to the environment, it remains to be seen if the new logo is up to the job. Whether GM needs to make a U-turn on the logo remains to be seen, but, right now it’s full-speed-ahead for GM with this new logo! All legacy automakers, who specialised in building and selling fossil-fueled vehicles for over a century, need to build entirely new strengths in a hurry. GM could see its big risk pay off - the company will just have to bet everything it has to find out. (MT)
Maruti Suzuki India, AU Small Finance Bank Launch Suhana Safar Initiative
- By MT Bureau
- July 02, 2026
AU Small Finance Bank has partnered with Maruti Suzuki India, the country’s largest passenger vehicle manufacturer, to introduce 'Suhana Safar', a scheme that links Recurring Deposits (RD) to auto loans. The initiative is aimed at first-time car buyers and applies to the Alto K10, S-Presso, Celerio and WagonR models.
Under the programme, customers open an RD account with AU Small Finance Bank and deposit a monthly amount equivalent to the future car EMI for 3 to 6 months. Upon maturity, the accumulated funds, which have earned interest, are used as the down payment for the vehicle, after which the bank provides the auto loan.
The scheme allows customers to save and earn interest while demonstrating repayment capacity before committing to a loan. The bank also uses this process to evaluate creditworthiness.
AU Small Finance Bank offers RD interest rates of 4.75 percent to 7.40 percent per annum for the general public, and 5.25 percent to 7.90 percent per annum for senior citizens.
Skoda Kodiaq RS Launched At INR 6.69 Million In India
- By MT Bureau
- July 02, 2026
Czech automaker Skoda Auto India has introduced the new Kodiaq RS, the first SUV to carry the performance-focused RS badge in the Indian market at INR 6.69 million (ex-showroom).
The company limited the initial release to 50 units, which were sold out within six minutes of launch. This release aligns with the 50th anniversary of the RS badge and the 125th year of the brand’s motorsport history.
Ashish Gupta, Brand Director, Skoda Auto India, said, “The RS badge represents an iconic performance legacy. Bringing it to our flagship 4x4, all-terrain, 7-seater SUV combines luxury, capability and motorsport DNA in one offering. The overwhelming response, with all units sold out in minutes, reflects the strong enthusiasm among customers.”
The Kodiaq RS features a 2.0-litre TSI engine producing 195 kW (265 PS) and 400 Nm of torque, paired with a 7-speed DSG transmission and all-wheel drive. The vehicle accelerates from zero to 100 kmph in 6.3 seconds, with a top speed of 231 kmph.
The vehicle is equipped with progressive steering and the latest-generation Dynamic Chassis Control (DCC) Plus, which allows drivers to adjust damping characteristics. The Driving Mode Select offers multiple settings, including Eco, Comfort, Normal, Sport, Individual, Snow and a dedicated Off-Road mode.
The exterior includes black accents on the grille frame, mirrors, window frames, roof rails, and the D-pillar. The front features a bumper with black elements and a horizontal light strip in the grille. The rear includes a full-width reflector, blacked-out lettering, and stainless-steel exhaust tips. The SUV is fitted with 20-inch Elias alloy wheels and is available in Moon White, Magic Black, Velvet Red and Steel Grey.
Honda Cars India Reports 5,243 Unit Wholesales In June 2026
- By MT Bureau
- July 01, 2026
Honda Cars India (HCIL), a leading passenger vehicle manufacturer, has announced wholesales of 8,788 units in June 2026.
In the domestic market, the company sold 5,243 units and 3,545 units for export, which marks 71.5 percent YoY, when the company sold 4,618 units domestically and exported 506 units.
Kunal Behl, Vice-President, Marketing & Sales, Honda Cars India, said, "The launch of new City and India Premiere of global SUV Honda ZR-V has generated strong momentum for our overall sales including Amaze and Elevate during June, driven by healthy customer demand and a positive market response. With Monsoon conditions expected to improve during July, we hope to sustain this positive momentum in the months ahead.
“The deliveries of ZR-V are also scheduled to begin from July. It will draw discerning new customers and prospects into Honda showrooms, enhancing our premium brand appeal and unlocking new growth opportunities,” he added.
Renault India Reports 4,063 Unit Wholesales For June 2026
- By MT Bureau
- July 01, 2026
French automotive company Renault India has recorded 4,063 domestic wholesale units in June 2026, a 55 percent YoY increase compared to the previous year. This also marks the 10th consecutive month of double-digit growth for the company.
Interestingly, for H1 CY2026, the company reported sales of 25,844 units, representing 61 percent YoY growth.
During June, Renault India began exports of the Duster, dispatching 750 units to South Africa. The company stated that this performance reflects customer response to its product strategy and demand across its portfolio.
Comments (0)
ADD COMMENT