General Motors announced in November 2020 that it’s speeding up its plan towards electrification and is aiming to have 30 electric vehicles on the market by 2025. This was followed by CEO Mary Barra’s announcement on January 28, 2021, that General Motors will stop producing vehicles that run on petrol or diesel fuel over the next 14 years, replacing the fleet with all-electric cars SUVs and light trucks. Barra also promised the company would be net carbon-neutral by 2040, reducing the greenhouse gas pollution it produces and purchasing carbon offsets to make up for existing emissions. President Biden administration is “encouraging” this shift through the Federal Government’s procurement budget and policies to accelerate an EV transition.

GM’s brand identity logo has been a familiar one worldwide:

But as part of the new initiative, GM is retiring the familiar blue square and has rolled out a new brand identity to focus on full electrification, it also changed its logo and kicked off an ad campaign promoting its commitment to E’s – EV and Environment.

GM claims its new look – created by in-house designers – is more “modern and vibrant” than the previous logos. The rebrand consists of a light blue lower-case ‘gm’ with a colour gradient, which sits in a white box outlined by the same light blue. Instead of having both letters underlined, there’s now a line under just the letter m’. GM insists that much like the logos of the past, the look is clean and simple. The new colour scheme - dark blue fading to light blue - and the lower-case letters, are intended to project a new era.

Sharon Gauci, GM’s executive director of Global Industrial Design, said, “The new GM logo features colour gradient of vibrant blue tones, evoking the clean skies of a zero-emissions future and the energy of the Ultium platform. The rounded edges and lower-case font create a more modern, inclusive feel.”

Some industry observers do not like the choice of lower-case typeface, which may not project strength that the previous logo’s bold letters did. According to them, the fading colour scheme and lower-case letters do not feel strong or enticing enough.

Interestingly, the automaker says that there is more to that ‘m’ than you might have immediately noticed! There is an optical illusion hidden in the new logo, and GM hopes that the world will not miss it. Still, just in case you missed it, the blank space above the underline and between legs of the “m” is supposed to look like an electric plug! Compare that to the FedEx logo, which is well-known for its not-so-hidden optical illusion. Even a cursory look is enough to spot a white arrow, signifying speed and accuracy.

GM’s campaign for the new brand identity is labelled ‘Everybody In’, and while the world is certainly up for ways to make driving less damaging to the environment, it remains to be seen if the new logo is up to the job. Whether GM needs to make a U-turn on the logo remains to be seen, but, right now it’s full-speed-ahead for GM with this new logo! All legacy automakers, who specialised in building and selling fossil-fueled vehicles for over a century, need to build entirely new strengths in a hurry. GM could see its big risk pay off - the company will just have to bet everything it has to find out. (MT)

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French automotive major Renault Group has announced a major reorganisation of its leadership team, with new CEO Francois Provost unveiling a series of executive appointments and role changes to ‘accelerate execution’ and ‘drive expansion’.

The overhaul follows Provost's appointment on 31st July and is aimed at creating a more agile organisation that can make faster decisions.

"To meet the challenges ahead, we need an organisation that decides faster, executes smarter and stays closer to our customers. Today’s leadership changes bring together talented executives with deep industry knowledge, strong expertise and above all, the internal credibility to make a difference," said Provost.

The most significant change sees Fabrice Cambolive appointed to the new role of Chief Growth Officer, in addition to his current position as CEO of the Renault brand. In his expanded remit, he will oversee both the Renault and Dacia brands to leverage synergies and maximise revenue. He will also lead the Group's international development, with a focus on key markets in India, Latin America and Korea.

The changes also include:

• Katrin Adt becomes CEO of Dacia, reporting to Fabrice Cambolive. She succeeds Denis Le Vot, who has left the company.
• Philippe Brunet has been appointed Chief Technology Officer (CTO), a new position created to accelerate innovation and development. He will manage engineering for both the Renault Group and Ampere. He takes over from Philippe Krief, who will now dedicate his full attention to his role as CEO of Alpine.
• Anthony Plouvier is the new Chief Procurement Officer, having previously served as VP Procurement Strategy and Transformation.
• Thierry Charvet's role has been expanded to include Supply Chain, in addition to his responsibilities as Head of Industry and Quality.
• Claire Fanget is appointed Chief People & Organisation Officer, succeeding Bruno Laforge.

Additionally, Christian Stein, Chief Communications Officer, joins the Leadership Team and Francois Provost will continue to oversee Partnerships and Public Affairs.

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JSW MG Motor India, one of the leading passenger vehicle manufacturers, has announced its wholesales for August.

The company marked a 52 percent growth YoY last month when it sold 6,578 units, as against 4,323 units a year ago.

The OEM attributed the healthy performance to the start of the festive season, which marked the highest deliveries for the automaker this year. The MG Windsor EV and the MG Comet EV saw a 5 percent 21 percent growth over July.

Furthermore, the company has been expanding its dealer network with three new facilities being inaugurated last month. With this the company now has over 543 sales and aftersales touchpoints across 270 cities, which enables to cover 90 percent of India’s geographical footprint.

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BMW India has released the new BMW X5 at prices starting INR 10.03 million (ex-showroom). The cars are produced at the BMW Group Plant in Chennai and come with petrol and diesel engine options.

The ex-showroom prices for the new variants are as follows:

• BMW X5 xDrive30d: INR 10.23 million
• BMW X5 xDrive30d M Sport Pro: 11.5 million
• BMW X5 xDrive40i: INR 10.03 million
• BMW X5 xDrive40i M Sport Pro: INR 11.3 million

The new X5 models include a BMW Widescreen Curved Display, which combines a 12.3-inch information display and a 14.9-inch control display. The cars also feature Comfort Seats with electric adjustments and lumbar support. Standard equipment includes a Harman Kardon Surround Sound System and a 4-zone automatic climate control system.

Both the petrol and diesel engines are equipped with BMW TwinPower Turbo technology. The 3-litre 6-cylinder in-line petrol engine of the X5 xDrive40i produces 381 hp and 520 Nm of torque, accelerating from 0 to 100 kmph in 5.4 seconds. The 3-litre 6-cylinder in-line diesel engine of the X5 xDrive30d produces 286 hp and 650 Nm of torque, with a 0-100 km/h time of 6.1 seconds. Both engines also feature a 48V electrical motor.

The xOffroad package is now available for the X5, providing four driving modes: xSand, xRocks, xGravel and xSnow. The package also includes reinforced underbody protection.

Safety systems on the new X5 include Parking Assistant Professional with Surround View Camera, Reversing Assistant and Drive Recorder. The cars are also equipped with airbags, Dynamic Stability Control (DSC) and an electronic immobiliser.

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Maruti Suzuki True Value (MSTV), India's leading pre-owned car retail network, has attained a new sales milestone of selling over 6 million cars since its launch in 2001, which includes 492,697 vehicles in FY2024–25 alone.

The milestone, the company shared, highlights the channel's sustained growth and its status as a preferred choice for consumers seeking quality pre-owned vehicles.

Partho Banerjee, Senior Executive Officer of Marketing & Sales, Maruti Suzuki India, said, "As we celebrate the 6 million sales milestone, we are deeply grateful to all our valued customers for their trust in True Value cars," he said. "Established over two decades ago, Maruti Suzuki True Value has consistently been a top consideration for a diverse demography of customers as a reliable and safe pre-owned car channel."

Banerjee also noted that MSTV is especially popular with younger buyers, with an average customer age of 31. Eighty-five per cent of True Value customers are first-time car owners. The company's focus on "industry-leading services" is designed to provide customers with "complete peace of mind."

All Maruti Suzuki True Value-certified vehicles undergo a rigorous 376-point quality check and are refurbished with genuine Maruti Suzuki parts. The company stated it verifies each car's service history and documentation before it is offered for sale. To further build customer confidence, certified cars come with a warranty of up to one year and three free services.

At present, the company’s network includes 606 showrooms across 305 cities in India.

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