Honda Cars India (HCIL), a leading passenger vehicle manufacturer has introduced the new Apex edition for its popular mid-size SUV, Honda Elevate. 

The Apex Edition in limited volumes will be offered in both Manual Transmission (MT) and Continuously Variable Transmission (CVT) and is based on the V and VX grade of Honda Elevate. It will come with a new premium package of exterior and interior enhancements and will be offered in all colour options.

Kunal Behl, Vice-President, Marketing & Sales, Honda Cars India said, "The Elevate has been instrumental to our success, significantly contributing to our domestic sales and exports. The festive season in India has begun and we are thrilled to introduce the attractively priced new Apex Edition of the Honda Elevate, boasting enhanced interiors for superior cabin experience, combined with new bold exterior elements that elevate its dynamic and stylish appeal. With this new edition, we look forward to welcoming more customers into the Honda family."

On the outside, the Elevate Apex edition features piano black front under spoiler with silver accent; piano black side under spoiler; piano black rear lower garnish with chrome inserts; Apex edition badge on fenders and emblem on tailgate.

On the inside, the Apex edition will feature dual-tone ivory and black interiors; premium leatherette door linings; premium leatherette IP panel; rhythmic ambient lights – 7 colours and Apex edition signature seat covers and cushions.

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Force Motors Limited has announced record-breaking financial results for the second quarter and first half of the fiscal year 2025-26, marking its highest-ever performance for these periods. The company, India's leading van manufacturer, achieved significant growth in profitability and operational metrics.

Financially, the company reported a standalone total income of INR 21.06 billion for Q2, an eight percent year-on-year increase, and INR 44.28 billion for H1, up 15 percent. Earnings saw an even more substantial rise, with EBITDA growing 33 percent YoY to INR 3.87 billion in Q2 and 34 percent for H1 to INR 7.44 billion. Profit After Tax surged remarkably by 148 percent in Q2 to INR 3.50 billion, a jump attributed to the shift to the New Tax Regime. The company also maintains a strong, zero-debt financial position.

This performance was propelled by robust operational success. Domestic sales volume grew by 16 percent in the first half, fuelled by strong demand for its Urbania, Traveller, Gurkha, Monobus and Trax vehicle ranges. The company also saw a 77 percent surge in export volumes. The Traveller platform continues to dominate its segment with a market share exceeding 70 percent.

The landmark results are credited to the strength of the company's product portfolio, operational excellence and a customer-centric strategy. By focusing on its core capabilities in shared passenger mobility, Force Motors has unlocked new growth opportunities. Looking forward, the company remains committed to sustainable growth by enhancing customer satisfaction, strengthening its product portfolio and expanding its international presence in a calibrated manner.

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Tata Motors Passenger Vehicles has announced it will present the Indian Women’s Cricket Team with the first lot of the soon-to-be-launched Tata Sierra SUV following their victory at the ICC Women's World Cup. The Tata Sierra is slated to be launched on 25^th November.

The company will gift the top-end model of the Sierra to each team member as part of its salute to the team’s journey and contribution to the country.

Shailesh Chandra, MD and CEO, Tata Motors Passenger Vehicles, said, “The Indian Women’s Cricket Team has made the entire nation proud with their extraordinary performance and remarkable win. Their journey stands as a true testament to determination and the power of belief, qualities that inspire every Indian. At Tata Motors Passenger Vehicles, we are privileged to present these legends with another legend, The Tata Sierra. This is our salute to their spirit and the pride they have brought to the nation – Two legends, One spirit, Infinite inspiration.”

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Maruti Suzuki India, the country’s leading passenger vehicle manufacturer, has attained a new milestone by crossing the 30-million-unit sales milestone in the domestic market.

The new benchmark was attained by the company over a course of 42 years, with the first 10 million unit sales taking 28 years and 2 months to achieve.

The 20 million unit sales took 7 years and 5 months, while the recent milestone took just 6 years and 4 months.

Interestingly, the entry-level hatchback Alto was the most preferred model in the country, with over 4.7 million units sold, followed by Wagon R with 3.4 million units and the sporty Swift with 3.2 million units.

The Brezza and Fronx SUVs also played an instrumental role in contributing to the sales milestone, being featured among the top 10 models sold in the country.

It was on 14^th December 1983, Maruti Suzuki India delivered its first model, the iconic Maruti 800, to its first customer.

Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India, said, “When I look at the length and breadth of India and think that 3 crore customers have placed their trust in Maruti Suzuki to realise their dream of mobility, it fills me with humility and gratitude. Yet, with car penetration at approximately 33 vehicles per 1,000 people, we know our journey is far from over. We will continue to make every possible effort to bring the joy of mobility to as many people as we can, while also be an asset to both the economy and the environment at the same time.”

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American electric vehicle maker Tesla has appointed Sharad Agarwal, former Chief Business Officer of Classic Legends, as its new business head, according to a report by Bloomberg.

The report further stated that Agarwal joined the EV maker a week ago and is tasked to drive sales for Tesla in India, which as per industry observers, has not performed as per the company’s expectations.

Agarwal, an automotive industry veteran, had begun his career with TVS Motor Co as Area Sales Manager in December 2002, before joining Mahindra First Choice Wheels as its Business Head for North and Eastern region in March 2007.

It was in January 2013, he moved to Audi India as the head of Sales, before taking over as the head of Lamborghini India in April 2016, where he spent almost 9 years, before joining Classic Legends.

During his tenure at Lamborghini, the Italian super luxury car maker saw its dealerships across India achieved a Return on Sales (RoS) of more than 10 percent, setting a new benchmark for the automotive business in the country. He also grew India’s ranking for the automaker as the third market globally in terms of PR visibility in 2021.

He also expanded Lamborghini India’s reach to over 60 cities, with sales volumes from Tier 2 and Tier 3 cities contributing more than 25 percent of the total.

Tesla, which formally started deliveries in September 2025 with its first dealership in Mumbai and the second facility in Delhi, has till date delivered 114 vehicles, of the estimated 600-plus bookings.

File photo for representational purposes only.

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