Honda Cars India Limited has launched the Elevate compact SUV at an attractive price of INR 10,99,900 ex-showroom Delhi. The top trim model of the vehicle is priced at INR 15,99,900 ex-showroom Delhi.
A global SUV by the Japanese automaker, the Elevate demonstrates all the essential attributes of dynamism, bold styling, comfort and safety. Developed under the grand concept of ‘Urban Freestyler’, it is designed to appeal to customers with active lifestyles and a global mindset.
An outcome of the efforts of Honda R&D (Asia Pacific Centre) located in Thailand, the vehicle measures 4,312 mm in length, 1,790 mm in width, 1,650 mm in height and has a 2,650 mm wheelbase.
Powered by a 121 PS, 1.5L i-VTEC DOHC petrol engine that does 145 Nm of peak torque, the Elevate could be had with a six-speed Manual Transmission or a seven-speed Continuously Variable Transmission (CVT). The rated fuel efficiency is 15.31 kmpl and 16.92 kmpl respectively.
Capable of running of E20 fuel grade (with up to 20 percent Ethanol Blended Petrol), the Elevate flaunts a modern and distinctive exterior appearance with those slim and sharp looking head lamps and a large grille. With a touch of sportiveness on the outside, the compact SUV is roomy inside. It has best-in-class wheelbase, which enables it to offer ample knee room, legroom, and a class-leading cargo area. The head room is also quite good.
Running on 17-inch dia. wheels (the alloys are quite attractive and add to the side profile), the vehicle offers 458-litre of cargo space. The interior features include a seven-inch high-definition full colour TFT meter cluster, a new floating type 10.25-inch In-Plane Switching (IPS) High-Definition (HD) resolution LCD touch-screen display audio and wireless smartphone charger.
The trim includes luxurious brown leatherette upholstery with soft touch pads on dashboard and door trims. Equipped with Honda Connect (a connected car experience that allows the users to control the car remotely and get up to date with important notifications), which includes new and exciting features such as a Personalised Dynamic Dashboard with shortcut widget on screen, Digitalised Service Pick-up and Drop Facility, Additional reward points on Fuel Pay through HPCL network, Buy and sell pre-owned Car, Integration of Accessories like TPMS and Drive View Recorder, the Elevate comes with safety equipment such as six airbags, LaneWatch Camera, Vehicle Stability Assist with Electronic stability, Traction Control, Hill Start Assist, Emergency Stop Signal, Multi-Angle Rear-view Camera, Rear Parking Sensors, Isofix compatible Rear Side Seats with Lower Anchorages and Top Tether among others.
The compact SUV is supported by three-year unlimited kilometers warranty as standard. Buyers could opt for an extended warranty of up to five-years; anytime warranty up to 10 years and Road Side Assistance from the date of the car purchase.
Takuya Tsumura, President and CEO, Honda Cars India Ltd, said, "Today marks an exciting chapter as we launch the strongly anticipated mid-size SUV, the Honda Elevate, in the Indian market. Since its global debut, the Elevate has garnered exceptional admiration and acceptance from customers. We are delighted to unveil its pricing for the eagerly waiting Indian audience. The Elevate's development is a testament to extensive research and invaluable customer feedback. This positions the Elevate as a boldly stylish SUV that prioritizes a comfortable in-cabin experience along with exceptional driving dynamics and safety."
Tata Motors To Gift Sierra SUVs To Women's World Cup Winning Team
- By MT Bureau
- November 05, 2025
Tata Motors Passenger Vehicles has announced it will present the Indian Women’s Cricket Team with the first lot of the soon-to-be-launched Tata Sierra SUV following their victory at the ICC Women's World Cup. The Tata Sierra is slated to be launched on 25th November.
The company will gift the top-end model of the Sierra to each team member as part of its salute to the team’s journey and contribution to the country.
Shailesh Chandra, MD and CEO, Tata Motors Passenger Vehicles, said, “The Indian Women’s Cricket Team has made the entire nation proud with their extraordinary performance and remarkable win. Their journey stands as a true testament to determination and the power of belief, qualities that inspire every Indian. At Tata Motors Passenger Vehicles, we are privileged to present these legends with another legend, The Tata Sierra. This is our salute to their spirit and the pride they have brought to the nation – Two legends, One spirit, Infinite inspiration.”
Maruti Suzuki India Crosses 30 Million Unit Sales Milestone
- By MT Bureau
- November 05, 2025
Maruti Suzuki India, the country’s leading passenger vehicle manufacturer, has attained a new milestone by crossing the 30-million-unit sales milestone in the domestic market.
The new benchmark was attained by the company over a course of 42 years, with the first 10 million unit sales taking 28 years and 2 months to achieve.
The 20 million unit sales took 7 years and 5 months, while the recent milestone took just 6 years and 4 months.
Interestingly, the entry-level hatchback Alto was the most preferred model in the country, with over 4.7 million units sold, followed by Wagon R with 3.4 million units and the sporty Swift with 3.2 million units.
The Brezza and Fronx SUVs also played an instrumental role in contributing to the sales milestone, being featured among the top 10 models sold in the country.
It was on 14th December 1983, Maruti Suzuki India delivered its first model, the iconic Maruti 800, to its first customer.
Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India, said, “When I look at the length and breadth of India and think that 3 crore customers have placed their trust in Maruti Suzuki to realise their dream of mobility, it fills me with humility and gratitude. Yet, with car penetration at approximately 33 vehicles per 1,000 people, we know our journey is far from over. We will continue to make every possible effort to bring the joy of mobility to as many people as we can, while also be an asset to both the economy and the environment at the same time.”
Sharad Agarwal Is Tesla India’s First Business Head
- By MT Bureau
- November 04, 2025
American electric vehicle maker Tesla has appointed Sharad Agarwal, former Chief Business Officer of Classic Legends, as its new business head, according to a report by Bloomberg.
The report further stated that Agarwal joined the EV maker a week ago and is tasked to drive sales for Tesla in India, which as per industry observers, has not performed as per the company’s expectations.
Agarwal, an automotive industry veteran, had begun his career with TVS Motor Co as Area Sales Manager in December 2002, before joining Mahindra First Choice Wheels as its Business Head for North and Eastern region in March 2007.
It was in January 2013, he moved to Audi India as the head of Sales, before taking over as the head of Lamborghini India in April 2016, where he spent almost 9 years, before joining Classic Legends.
During his tenure at Lamborghini, the Italian super luxury car maker saw its dealerships across India achieved a Return on Sales (RoS) of more than 10 percent, setting a new benchmark for the automotive business in the country. He also grew India’s ranking for the automaker as the third market globally in terms of PR visibility in 2021.
He also expanded Lamborghini India’s reach to over 60 cities, with sales volumes from Tier 2 and Tier 3 cities contributing more than 25 percent of the total.
Tesla, which formally started deliveries in September 2025 with its first dealership in Mumbai and the second facility in Delhi, has till date delivered 114 vehicles, of the estimated 600-plus bookings.
File photo for representational purposes only.
Mahindra & Mahindra Reports INR 36 Billion Net Profit For Q2 FY2026
- By MT Bureau
- November 04, 2025
Mumbai-headquartered business conglomerate Mahindra & Mahindra has announced its financial results for Q2 FY2026 with consolidated Revenue reaching INR 461 billion, marking a 22 percent YoY growth.
The consolidated Profit After Tax (PAT) stood at INR 36 billion, a 16 percent increase YoY. The company stated that, excluding specific one-time impacts, PAT growth was 28 percent YoY.
Mahindra’s Auto business reported sales of 262,000 vehicles, up 13 percent, which includes around 146,000 SUV sales. This translated to a revenue of INR 271 billion, up 25 percent YoY, while net profit came at INR 15 billion, up 8 percent YoY.
On the other hand, the farm sector reported its highest ever Q2 market share at 43 percent with sales of 123,000 units, up 32 percent YoY. The revenue came at INR 102 billion, up 25 percent, while consolidated net profit came at INR 11 billion, up 45 percent YoY.
Dr. Anish Shah, Group CEO & Managing Director, Mahindra & Mahindra, said, “We are pleased with the strong execution and solid performance delivered across the group in Q2 FY2026. Auto and Farm sustained their leadership with consistent gains in market share and profitability. TechM is progressing well on its transformation journey. MMFSL achieved a 45 percent PAT growth and remains committed to quality growth and digital transformation. Our Growth Gems are steadily advancing towards their ambitious goals, reinforcing our long-term value creation potential.”
Rajesh Jejurikar, Executive Director & CEO (Auto and Farm Sector), Mahindra & Mahindra, said, “Strong performance of our Auto and Farm businesses continues in Q2 FY2026 reinforcing our leadership position, with a gain of 390 bps YoY in SUV revenue share, and 100 bps YoY in LCV (< 3.5T) market share. In Tractors, we gained 50 bps YoY to reach 43 percent market share. Our Auto Standalone PBIT margin (excl. e-SUV Contract Mfg.) improved by 80 bps to 10.3 percent and core Tractor PBIT margins improved by 190 bps to 20.6 percent.”
Amarjyoti Barua, Group Chief Financial Officer, Mahindra & Mahindra, “Our solid Q2 consolidated results reflects the strength of our diversified portfolio. We continue to deliver on our strategic priorities. We had strong cash generation in the first half, delivering over INR 100 billion of operating cash flow. We remain committed to sustainable growth and value creation.”
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