Hyundai Banks On Aura To Boost Compact Segment Market Share

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  • December 21, 2021
Hyundai Banks On Aura To Boost Compact Segment Market Share

MT Bureau

Hyundai Motor India (HMI), beating the slowdown, increased in 2019 its market share by 1 percent to 17.3 percent and contributed about 15 percent to the total volume of Hyundai Motor Corporation. The company begins 2020 with the resolve to offer premium experience through world-class products including the newly-launched Aura, a compact sedan having several first-in-segment features.

Compact segment in India accounted for 338,000 units, about 11 percent of industry volumes, in 2019. HMI’s share was 5.5 percent of this; with Aura it hopes to raise its position further. Developed at an investment of INR 1,000 crore the vehicle has four engine types with manual and AMT options. Hyundai is segregating its offering in the compact sedan segment with Xcent for taxis and Aura for private vehicle customers. The ex-showroom price of Aura ranges from INR 5.59 lakh to INR 9.22 lakh.

S S Kim, MD and CEO, HMI, said the all new Aura marks the industry’s first and most significant launch of the Decade 2020. It offers versatile characteristics, “exhibiting elegant styling and bold character form to deliver a fresh interpretation to Hyundai’s signature design language of  ‘Sensuous Sportiness’ specifically crafted for progressive urban and millennial customers.” It will be India’s only sedan equipped with BS-VI diesel 1.2Litre Eco TORQ engine that offers improved power and performance. Aura will be a game changer product creating a new excitement and establishing new benchmarks in the automobile industry, he said.

HMI is also looking at options to introduce MPV and EV which will be developed totally for the Indian market. Globally, Hyundai Motor Company has been offering all kinds of new mobility solutions right from EVs, hybrids, plug-in hybrids, and fuel cells. The company hopes to sell about 10,000 fuel cell cars during this calendar year, Kim said.  

Enthusiastic Powertrain
Aura comes with four engine options: 1.2 Kappa Dual VTVT petrol engine that gives 83PS power at 6,000 rpm and the same with CNG that gives 69PS power at 6,000 rpm; the third is 1.2 Eco TORQ Diesel engine that spews 75PS at 4,000 rpm; and the fourth is 1.0 Turbo GDi petrol engine that delivers 100PS at 6,000 rpm.

The powertrain of Aura has several firsts, including the 1.0 BS-VI T-GDI Petrol and 1.2 BS-VI EcoTorq diesel engine. While the 1 litre petrol engine is mated with 5-speed manual transmission only, the other engines get five-speed manual and AMT.

Aura’s turbo petrol engine option, first in the segment, is based on its success in the recently-introduced compact SUV, the Venue. Interestingly more than 90 percent of petrol version and more than 45 percent of the total sales of Venue comes from the variant powered by this engine. Therefore, the company is replicating this in Aura. However, there is only one variant.

The Kappa 1.0 T-GDI engine, developed by Hyundai Motor Group's R&D division, delivers a perfect combination of performance, fuel efficiency and compliance with emission norms under BS-VI fuel guidelines, as it injects fuel at high pressure of 250 bar. It has a compact layout as the exhaust manifold is integrated into the cylinder head, volume of water jacket is higher (than MPi engines) to improve cooling and to reduce the exhaust gas temperature. The intake port is designed to be straighter than in conventional engines. The piston ring comes with Si-DLC (silicon doped hydrogenated Diamond-Like Carbon) coating to reduce friction. All these innovations help improve fuel efficiency at higher RPM ranges.

The Eco TORQ Diesel BS-VI Engine has 2,000 bar fuel injection system that allows better combustion and fuel efficiency. Emissions are controlled through LNT DPF (Lean Nox Trap and Diesel Particulate Filter), validated for Indian conditions. Low-end torque is improved by 10 percent to give better drivability in city traffic.

The cutting-edge technology of the BS-VI diesel Aura is capable of running on BS-IV and BS-VI fuels. Therefore, the non-availability of BS-VI fuel is not a concern for the company, Kim said.

The crankshaft bearing with optimized thickness and material reduces friction and allows smooth driving even in city traffic, and enhances engine life. The transmission has been subjected to rigorous durability tests for ensuring high gear strength and better clutch friction materials to offer better performance at high speeds, off-road, hillsides and harsh climatic conditions. The new curved timing chain reduces friction further and the new piston design improves durability and fuel efficiency.

For comfort and seamless driving experience the new car comes with Smart AMT. It uses electric motors for gear shifting and clutch operations, guided by a separate control unit. Electric motor control offers superior durability when compared to hydraulic actuator, with faster actuator response leading to smooth shifting of gears.

Taking through the design elements of Aura, Ju Hyun Ha, Designer, HMC, said the concept is to build a new compact sedan with vibrancy of positivity and innovation of technology for the new Indian millennia.  Aura has been specifically developed targeting Indian customers and the development falls in four categories of stunning and modern design, premium and spacious interiors, convenience and technology, with advanced and enthusiastic powertrain.

The development direction of the vehicle is defined by 'Vibrance of Positivity' and 'Spirit to Go the Distance' of Indian millennials. It is developed specifically as an elegant sedan dedicated to young-at-heart customers.

Styling

Modern design of the car is conveyed through a unique design that gives the vehicle a versatile characteristic exhibiting elegant styling and bold character. It delivers a fresh interpretation of the company’s signature design language of 'Sensuous Sportiness.' The vehicle’s front profile showcases unique Twin Boomerang Daytime Running Lamps (DRL) integrated with Premium Satin Front Grille with Projector type Head Lamps and Fog Lamps.

Modern and sporty design along with the image, unique DRL and 3-dimensional mesh design decorate the front, while it gets a distinctive rear design by emphasizing wide stance with sporty bumper design. The sporty side profile and solid wheel-arches created by two character lines give the car the luxurious voluminous look.

The side profile indicates unique sportiness through its coupe-like styling and luxurious volume and solid wheel-arches created by two unique character lines with R15 diamond cut type alloy wheels. It has a distinctive rear design with emphasis on wide stance, robust sporty bumper design and LED tail lamp with stylish 3-dimensional outer lens. The trunk lid garnish of chrome strip with glossy black wrap-around makes it the most stylish sedan in its segment.

Ride And Handling

Aura has been given a well-balanced ride and handling performance compared to segment position. The Turbo GDi version has agile and reliable handling with quick settled comfort. Interestingly, a higher capacity motor is deployed in the steering system that gives quicker response while the increased steering ratio gives better feedback. The suspension spring stiffness has been increased for controlled body motion and damper valve tuned for improved round feel.

Advanced Safety
Hyundai AURA is built on strong body structure with integrated 65 percent Advanced High Strength Steel (AHSS) + High Tensile Steel (HSS) application that ensures light body weight with high strength. About 23 percent of the body is made of AHSS, 42 percent HSS and the rest mild steel.

The vehicle’s rigid structure is equipped with advanced ring structure application allowing increased static and dynamic stiffness for superior safety, low NVH and improved handling. This structure has been provided at engine room, B and C pillars for better rigidity. Higher reinforcements are added in the side structure and frontal area for improved crash-worthiness. The underbody load path is distributed across the body for better crash energy absorption. These advanced safety systems provide improved active and passive safety for stress-free driving and better crash energy absorption.

To contain NVH, the engine, transmission and roll mounts have been tuned further while road noise is controlled by optimising sound insulation methods using acoustic baffles and cowl panel reinforcement, and by enhancing structural stiffness.

Hyundai Aura has been tested and evaluated over 7,500 km across India to assess its reliability and durability with different powertrain configurations on diverse road conditions and climatic environment. Good noise Isolation and enhanced sealing for low NVH, with silent cabin, enhances driving pleasure.

Comfort, Convenience
HMI has been creating products that suit the needs of the young. This philosophy is evident in Aura's comfort and convenience features. Its interior space and comfortable cabin provide adequate space for the versatile urban commuter. The car is equipped with convenient technological features like Advanced 8.0 touchscreen infotainment with smart phone connectivity (Android Auto and Apple Car Play) along with Arkamys Premium Sound, 5.3 digital speedometer cum multi-information display and wireless charging. It has a unique ‘driving rear view monitor’ for rear view display on screen while driving forward, iBlueAudio remote smart PhoneApp, cabin with bronze colour inserts and a spacious rear cabin.

Aura has the ‘Wonder Warranty’ with options of 3 Years/100,000 km, 4 Years /50,000 km or 5 Years /40,000 km along with road-side assistance. (MT)

 

Mahindra Reports Consolidated PAT Of INR 46.75 Billion For Q3 FY2026

Mahindra

Mumbai-headquartered automotive major Mahindra & Mahindra (M&M) has announced its financial results for Q3 FY2026, reporting a consolidated Profit After Tax (PAT) of INR 46.75 billion, representing a 54 percent YoY growth.

The automotive division recorded quarterly volumes of 302,000 units, up 23 percent YoY. SUV revenue market share rose by 90 bps to 24.1 percent. The automotive business reported consolidated revenue of INR 303 billion, up 30 percent YoY, while PAT stood at INR 19.93 billion, up 42 percent YoY.

In the farm sector, tractor volumes reached 150,000 units, up 23 percent YoY, which translates to a market share of 44 percent for Q3. The revenue came at INR 115 billion, up 21 percent YoY, while PAT came at INR 10 billion, up 7 percent YoY.

Dr. Anish Shah, Group CEO & Managing Director, said, “We are delighted to report solid operating performance across the group in Q3’F26, reflecting our strong focus on growth coupled with disciplined execution. Auto & Farm has maintained its leadership position on the back of steady customer demand, strong product acceptance and unwavering focus on operational excellence. TechM continues to make meaningful progress. Mahindra Finance delivered another solid quarter with meaningful PAT growth while maintaining strong asset quality. We are especially pleased to see breakout performance from two of our growth gems, Mahindra Logistics and Mahindra Lifespaces.”

Rajesh Jejurikar, Executive Director & CEO (Auto and Farm Sector), said, “Auto and Farm businesses delivered strong performance in Q3’FY26. We have achieved a 90 bps YoY increase in SUV revenue share and 10 bps YoY increase in LCV (< 3.5T) market share in Q3. Our tractor business gained 20 bps YoY to reach an impressive 44.1 percent share for YTD FY26. Our new launches XEV 9S, and the XUV 7XO have received very positive response in the market.”

Amarjyoti Barua, Group Chief Financial Officer, added. “Our Q3 consolidated results reflects the strength and depth of our diversified portfolio. Our services businesses continue to increase their contribution to the overall results. Our results are also translating into a very strong Balance Sheet.”

CEER Inks 16 Agreements Worth USD 996 Million To Expand Saudi EV Supply Chain

CEER

CEER, Saudi Arabia’s first electric vehicle (EV) brand and Original Equipment Manufacturer (OEM), has signed 16 commercial agreements valued at over SAR 3.7 billion (USD 996.90 million). The deals were announced at the 4th PIF Private Sector Forum, following SAR 5.5 billion (USD 1.4 billion) in agreements secured at the previous year's event.

The partnerships are part of a localisation strategy that aims to source 45 percent of vehicle materials and components from Saudi companies by 2034. The supply chain will support CEER’s production plan of seven models over the next five years.

The agreements cover a range of essential automotive components and services:

  • Fluids and Plastics: Abdul Latif Jameel (ALJ) will supply windshield washer fluid and EV coolants. Zamil Trade & Services and Zamil Plastics will provide brake fluids and aerodynamic covers.
  • Materials and Polymers: NSSPC is contracted for PP resin and polymer compounds, while KK Nag will provide Expanded Polypropylene (EPP).
  • Engineering and Infrastructure: Mino will install steel Body Shop equipment. FEV and AVL will provide engineering services.
  • Manufacturing: MK Tron will produce small stampings, window regulators, and door hinges. FPI will supply front-end modules and XYG will provide glazing solutions.
  • Chemicals and HVAC: Sika is contracted for structural adhesives and cavity baffles, while AITS will work on HVAC localisation.

The project is expected to contribute SAR 30 billion (USD 8 billion) to Saudi GDP by 2034 and improve the trade balance by SAR 79 billion (USD 21 billion). CEER estimates the creation of 30,000 direct and indirect jobs, aligning with the industrial diversification goals of Saudi Vision 2030.

James DeLuca, CEO, CEER, said, “These agreements are a cornerstone of CEER's wide and deep localisation strategy, which targets sourcing 45 percent of vehicle materials and components from Saudi companies by 2034. Our approach goes beyond mere assembly, we are utilising local raw materials and empowering Saudi companies to become global suppliers, directly contributing to Vision 2030’s mission to diversify the national automotive industry and drive sustainable economic growth.”

“These agreements represent a major step in building a comprehensive automotive ecosystem in the Kingdom. By using local materials and resources, attracting advanced technology and foreign investment, and localising the production of heavy and labour-intensive components, we aim to reduce CO2 emissions and create meaningful job opportunities for Saudi nationals,” added DeLuca.

Cars24 Introduces Refreshed Brand Identity

Cars24

Cars24 has unveiled a refreshed brand identity, moving from its original transactional focus towards a car ownership ecosystem.

Founded in 2015, the company originally utilised an all-caps logo – CARS24 – to establish a presence in a fragmented market. The updated identity shifts the name to sentence case, Cars24, which the company states reflects maturity and a focus on trust.

The core of the redesign features an open circular logo. According to the company, this form represents the continuity of car ownership, where vehicles change hands and user needs evolve. The open shape is intended to signal flexibility rather than closure.

The brand has also replaced its traditional blue with a brighter shade. This ‘younger blue’ is intended to make the brand appear more attentive and human as it scales its operations.

The identity update was the result of over 1,200 hours of design and iteration. The goal of the project was to create a look that remains relevant as the company expands its services beyond buying and selling into broader ownership systems.

Vikram Chopra, Founder & CEO, Cars24, said, “When we started, being loud helped. But as the company and the team grew up, the work started speaking for itself. This change is about reflecting who we are today, calmer, more human and focused on earning trust over time.”

Maruti Suzuki India Increases Rail Dispatches To 585,000 Units, Up 18% In 2025

Maruti Rail Freight

Maruti Suzuki India, the country’s largest passenger vehicle manufacturer, has reported the dispatch of over 585,000 vehicles using the railway network in CY2025, which marked an 18 percent growth compared to CY2024.

Over the last decade, the company's use of rail for outbound logistics has risen from 5.1 percent in 2016 to approximately 26 percent in 2025. The shift aims to reduce carbon emissions, oil imports and road congestion.

In 2025, Maruti Suzuki India inaugurated an in-plant railway siding at its Manesar facility. The company also became the first manufacturer to dispatch vehicles to the Kashmir valley using the railway bridge over the Chenab river.

Combined dispatches from in-plant sidings at Gujarat and Manesar accounted for 53 percent of the company's total rail volumes during the year. The manufacturer currently employs 45 flexi-deck rakes, with each train capable of transporting approximately 260 vehicles.

The company was the first automaker to receive an Automobile-Freight-Train-Operator (AFTO) license in 2013. Since FY2014-15, it has transported more than 2.8 million vehicles to 600 cities using a hub-and-spoke model.

Hisashi Takeuchi, MD & CEO, Maruti Suzuki India, said, “The year 2025 marks our highest-ever rail dispatch, with over 585,000 units. During the year, we strengthened our green logistic efforts through two landmark events – the inauguration of India’s largest automobile in-plant railway siding at our Manesar facility and second was we dispatched vehicles by rail to Kashmir valley through the world's highest railway arch bridge over Chenab river, a first by any automobile manufacturer. Our mid-term goal is to increase rail-based vehicle dispatches to 35 percent by FY 2030-31, contributing to India’s net-zero ambition by 2070. Maruti Suzuki India has adopted a comprehensive ‘Circular Mobility’ approach to sustainability, aiming to reduce its carbon footprint across the entire vehicle lifecycle – from design and production to logistics and end-of-life vehicle (ELV) management.”