Hyundai Banks On Aura To Boost Compact Segment Market Share
- By 0
- December 21, 2021
MT Bureau
Hyundai Motor India (HMI), beating the slowdown, increased in 2019 its market share by 1 percent to 17.3 percent and contributed about 15 percent to the total volume of Hyundai Motor Corporation. The company begins 2020 with the resolve to offer premium experience through world-class products including the newly-launched Aura, a compact sedan having several first-in-segment features.
Compact segment in India accounted for 338,000 units, about 11 percent of industry volumes, in 2019. HMI’s share was 5.5 percent of this; with Aura it hopes to raise its position further. Developed at an investment of INR 1,000 crore the vehicle has four engine types with manual and AMT options. Hyundai is segregating its offering in the compact sedan segment with Xcent for taxis and Aura for private vehicle customers. The ex-showroom price of Aura ranges from INR 5.59 lakh to INR 9.22 lakh.
S S Kim, MD and CEO, HMI, said the all new Aura marks the industry’s first and most significant launch of the Decade 2020. It offers versatile characteristics, “exhibiting elegant styling and bold character form to deliver a fresh interpretation to Hyundai’s signature design language of ‘Sensuous Sportiness’ specifically crafted for progressive urban and millennial customers.” It will be India’s only sedan equipped with BS-VI diesel 1.2Litre Eco TORQ engine that offers improved power and performance. Aura will be a game changer product creating a new excitement and establishing new benchmarks in the automobile industry, he said.
HMI is also looking at options to introduce MPV and EV which will be developed totally for the Indian market. Globally, Hyundai Motor Company has been offering all kinds of new mobility solutions right from EVs, hybrids, plug-in hybrids, and fuel cells. The company hopes to sell about 10,000 fuel cell cars during this calendar year, Kim said.
Enthusiastic Powertrain
Aura comes with four engine options: 1.2 Kappa Dual VTVT petrol engine that gives 83PS power at 6,000 rpm and the same with CNG that gives 69PS power at 6,000 rpm; the third is 1.2 Eco TORQ Diesel engine that spews 75PS at 4,000 rpm; and the fourth is 1.0 Turbo GDi petrol engine that delivers 100PS at 6,000 rpm.
The powertrain of Aura has several firsts, including the 1.0 BS-VI T-GDI Petrol and 1.2 BS-VI EcoTorq diesel engine. While the 1 litre petrol engine is mated with 5-speed manual transmission only, the other engines get five-speed manual and AMT.
Aura’s turbo petrol engine option, first in the segment, is based on its success in the recently-introduced compact SUV, the Venue. Interestingly more than 90 percent of petrol version and more than 45 percent of the total sales of Venue comes from the variant powered by this engine. Therefore, the company is replicating this in Aura. However, there is only one variant.
The Kappa 1.0 T-GDI engine, developed by Hyundai Motor Group's R&D division, delivers a perfect combination of performance, fuel efficiency and compliance with emission norms under BS-VI fuel guidelines, as it injects fuel at high pressure of 250 bar. It has a compact layout as the exhaust manifold is integrated into the cylinder head, volume of water jacket is higher (than MPi engines) to improve cooling and to reduce the exhaust gas temperature. The intake port is designed to be straighter than in conventional engines. The piston ring comes with Si-DLC (silicon doped hydrogenated Diamond-Like Carbon) coating to reduce friction. All these innovations help improve fuel efficiency at higher RPM ranges.
The Eco TORQ Diesel BS-VI Engine has 2,000 bar fuel injection system that allows better combustion and fuel efficiency. Emissions are controlled through LNT DPF (Lean Nox Trap and Diesel Particulate Filter), validated for Indian conditions. Low-end torque is improved by 10 percent to give better drivability in city traffic.
The cutting-edge technology of the BS-VI diesel Aura is capable of running on BS-IV and BS-VI fuels. Therefore, the non-availability of BS-VI fuel is not a concern for the company, Kim said.
The crankshaft bearing with optimized thickness and material reduces friction and allows smooth driving even in city traffic, and enhances engine life. The transmission has been subjected to rigorous durability tests for ensuring high gear strength and better clutch friction materials to offer better performance at high speeds, off-road, hillsides and harsh climatic conditions. The new curved timing chain reduces friction further and the new piston design improves durability and fuel efficiency.
For comfort and seamless driving experience the new car comes with Smart AMT. It uses electric motors for gear shifting and clutch operations, guided by a separate control unit. Electric motor control offers superior durability when compared to hydraulic actuator, with faster actuator response leading to smooth shifting of gears.
Taking through the design elements of Aura, Ju Hyun Ha, Designer, HMC, said the concept is to build a new compact sedan with vibrancy of positivity and innovation of technology for the new Indian millennia. Aura has been specifically developed targeting Indian customers and the development falls in four categories of stunning and modern design, premium and spacious interiors, convenience and technology, with advanced and enthusiastic powertrain.
The development direction of the vehicle is defined by 'Vibrance of Positivity' and 'Spirit to Go the Distance' of Indian millennials. It is developed specifically as an elegant sedan dedicated to young-at-heart customers.

Styling
Modern design of the car is conveyed through a unique design that gives the vehicle a versatile characteristic exhibiting elegant styling and bold character. It delivers a fresh interpretation of the company’s signature design language of 'Sensuous Sportiness.' The vehicle’s front profile showcases unique Twin Boomerang Daytime Running Lamps (DRL) integrated with Premium Satin Front Grille with Projector type Head Lamps and Fog Lamps.
Modern and sporty design along with the image, unique DRL and 3-dimensional mesh design decorate the front, while it gets a distinctive rear design by emphasizing wide stance with sporty bumper design. The sporty side profile and solid wheel-arches created by two character lines give the car the luxurious voluminous look.
The side profile indicates unique sportiness through its coupe-like styling and luxurious volume and solid wheel-arches created by two unique character lines with R15 diamond cut type alloy wheels. It has a distinctive rear design with emphasis on wide stance, robust sporty bumper design and LED tail lamp with stylish 3-dimensional outer lens. The trunk lid garnish of chrome strip with glossy black wrap-around makes it the most stylish sedan in its segment.
Ride And Handling
Aura has been given a well-balanced ride and handling performance compared to segment position. The Turbo GDi version has agile and reliable handling with quick settled comfort. Interestingly, a higher capacity motor is deployed in the steering system that gives quicker response while the increased steering ratio gives better feedback. The suspension spring stiffness has been increased for controlled body motion and damper valve tuned for improved round feel.
Advanced Safety
Hyundai AURA is built on strong body structure with integrated 65 percent Advanced High Strength Steel (AHSS) + High Tensile Steel (HSS) application that ensures light body weight with high strength. About 23 percent of the body is made of AHSS, 42 percent HSS and the rest mild steel.
The vehicle’s rigid structure is equipped with advanced ring structure application allowing increased static and dynamic stiffness for superior safety, low NVH and improved handling. This structure has been provided at engine room, B and C pillars for better rigidity. Higher reinforcements are added in the side structure and frontal area for improved crash-worthiness. The underbody load path is distributed across the body for better crash energy absorption. These advanced safety systems provide improved active and passive safety for stress-free driving and better crash energy absorption.
To contain NVH, the engine, transmission and roll mounts have been tuned further while road noise is controlled by optimising sound insulation methods using acoustic baffles and cowl panel reinforcement, and by enhancing structural stiffness.
Hyundai Aura has been tested and evaluated over 7,500 km across India to assess its reliability and durability with different powertrain configurations on diverse road conditions and climatic environment. Good noise Isolation and enhanced sealing for low NVH, with silent cabin, enhances driving pleasure.
Comfort, Convenience
HMI has been creating products that suit the needs of the young. This philosophy is evident in Aura's comfort and convenience features. Its interior space and comfortable cabin provide adequate space for the versatile urban commuter. The car is equipped with convenient technological features like Advanced 8.0 touchscreen infotainment with smart phone connectivity (Android Auto and Apple Car Play) along with Arkamys Premium Sound, 5.3 digital speedometer cum multi-information display and wireless charging. It has a unique ‘driving rear view monitor’ for rear view display on screen while driving forward, iBlueAudio remote smart PhoneApp, cabin with bronze colour inserts and a spacious rear cabin.
Aura has the ‘Wonder Warranty’ with options of 3 Years/100,000 km, 4 Years /50,000 km or 5 Years /40,000 km along with road-side assistance. (MT)
Honda Cars India Reports 5,243 Unit Wholesales In June 2026
- By MT Bureau
- July 01, 2026
Honda Cars India (HCIL), a leading passenger vehicle manufacturer, has announced wholesales of 8,788 units in June 2026.
In the domestic market, the company sold 5,243 units and 3,545 units for export, which marks 71.5 percent YoY, when the company sold 4,618 units domestically and exported 506 units.
Kunal Behl, Vice-President, Marketing & Sales, Honda Cars India, said, "The launch of new City and India Premiere of global SUV Honda ZR-V has generated strong momentum for our overall sales including Amaze and Elevate during June, driven by healthy customer demand and a positive market response. With Monsoon conditions expected to improve during July, we hope to sustain this positive momentum in the months ahead.
“The deliveries of ZR-V are also scheduled to begin from July. It will draw discerning new customers and prospects into Honda showrooms, enhancing our premium brand appeal and unlocking new growth opportunities,” he added.
Renault India Reports 4,063 Unit Wholesales For June 2026
- By MT Bureau
- July 01, 2026
French automotive company Renault India has recorded 4,063 domestic wholesale units in June 2026, a 55 percent YoY increase compared to the previous year. This also marks the 10th consecutive month of double-digit growth for the company.
Interestingly, for H1 CY2026, the company reported sales of 25,844 units, representing 61 percent YoY growth.
During June, Renault India began exports of the Duster, dispatching 750 units to South Africa. The company stated that this performance reflects customer response to its product strategy and demand across its portfolio.
Tata Motors Passenger Vehicles Reports 63,083 Unit Wholesales For June 2026
- By MT Bureau
- July 01, 2026
Tata Motors Passenger Vehicles, one of the leading passenger vehicle manufacturers in the country, has reported wholesales of 63,083 units in June 2026, which was 69 percent higher than the 37,237 units sold last year. Exports for the month came at 1,007 units, as against 154 units sold last year.
For Q1 FY2026, the total wholesales came at 182,574 units, up 46 percent YoY, as against 124,809 units a year ago. Domestic sales came at 180,166 units, up 45 percent YoY, while exports came at 2,408 units, up 148 percent YoY.
Shailesh Chandra, MD and CEO, Tata Motors Passenger Vehicles, said, “Q1 FY27 has marked a strong start for Tata Motors Passenger Vehicles, delivering industry beating growth with sales of 182,574 cars and SUVs, up 46 percent YoY. This performance was fuelled by robust customer demand and the success of our recent launches. Our leadership in electric mobility further strengthened during the quarter, with EV volumes more than doubling to record 112% growth YoY. Our retail performance was equally encouraging, with Vahan registrations rising around 40 percent YoY, nearly twice the industry growth. We concluded the quarter on a high note, recording June sales of 63,083 cars and SUVs, registering a robust 69 percent growth YoY. In EVs, we achieved our highest-ever monthly sales of 14,800 units, with volumes nearly tripling YoY. The sustained momentum across both wholesale and retail channels reinforces the growing strength of our portfolio and the positive response from customers across segments. The response to the new avatars of Tiago and Punch have been overwhelming with bookings surging across powertrain, reaffirming the strength of our multi-powertrain strategy. We are seeing encouraging growth in EV adoption across segments and the strong momentum in the entry EV category signals rapid mainstreaming of electric mobility across India. While supply constraints impacted Sierra volumes during the quarter, customer interest and booking momentum remain robust. Corrective measures are currently underway to further augment production from select vendors in line with demand and this will progressively enable us to accelerate deliveries from Q2 onward. With a strong order book, exciting products and sustained customer demand, we remain confident about maintaining our growth momentum through the rest of the year.”
Nissan Motor India Witnesses 4th Consecutive Month Of Growth In June 2026
- By MT Bureau
- July 01, 2026
Nissan Motor India, one of the leading passenger vehicle manufacturers, has recorded its fourth consecutive month of domestic sales growth in June 2026.
The company reported domestic wholesales of 3,006 units last month, which marks a 129 percent YoY increase. Total wholesales for the month reached 8,346 units, including 5,340 exports, representing a 16 percent YoY rise.
Saurabh Vatsa, Managing Director, Nissan Motor India, said, “Recording four consecutive months of domestic sales growth is a strong reflection of the growing customer confidence in our product portfolio and the steady progress of our market strategy. This momentum has been made possible by the continued support of our partners, dealers and on-ground teams, who are playing a vital role in strengthening Nissan’s presence across India. The sustained demand for the New Nissan Magnite and the all-new Nissan GRAVITE, along with our expanding customer reach and network footprint, gives us confidence as we prepare for the World Premiere of the Nissan TEKTON on July 9. This milestone reinforces our long-term commitment to India and to delivering products that meet evolving customer expectations.”
The company is now preparing for the world premiere of the Nissan Tekton, scheduled to be introduced on 9 July 2026.

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