India's automobile retail sector has entered a ‘golden festive phase,’ according to data released by the Federation of Automobile Dealers Associations (FADA), which detailed vehicle registrations for September and the Navratri festival period in 2025.

The data reveals overall September retail sales came at 1.82 million vehicles, up 5.22 percent YoY, but the highlight was the unprecedented 34 percent surge in vehicle retail sales during the Navratri festival, which FADA dubbed a ‘Bachat Utsav’ (Savings Festival). Interestingly, compared to August 2025, the retail sales dropped by 6.98 percent.

On the other hand, the Navratri period delivered a historic high for the sector, with overall retail sales soaring by 34 percent YoY. Every major segment registered strong double-digit growth, except for Construction Equipment (CE), which declined due to heavy rains slowing activities.

• Two-wheelers led the charge with a 36 percent increase, driven by improved affordability and festive offers.
• Passenger vehicles saw a robust 34.8 percent rise, as new buyers and upgraders took advantage of lower prices.
• Commercial Vehicles (CV) grew by 14.8 percent, reflecting optimism in infrastructure and easier financing.

The remarkable festive growth is being attributed to the 'GST 2.0' tax reforms, which lowered Goods and Services Tax rates on vehicles, effectively boosting affordability for consumers.

September 2025 proved to be an unusual month, with sales remaining muted for the first three weeks. However, demand dramatically revived after 22nd September, coinciding with the implementation of the new GST rates and the start of Navratri.

Sai Giridhar, Vice-President, FADA, said, "September 2025 was an exceptionally unique month for India’s automobile retail industry. The first three weeks were largely muted, with customers holding back in anticipation of the GST 2.0 reforms. However, the dynamics changed dramatically in the final week as Navratri festivities coincided with the implementation of lower GST rates, reviving customer sentiment and accelerating deliveries across most vehicle categories."

Passenger Vehicle (PV) dealers also used the final surge to replenish stock, pushing inventory levels up to approximately 60 days in preparation for the upcoming peak sales season of Dhanteras and Deepawali.

Giridhar hailed the performance, said, "Navratri 2025 will go down as one of the most memorable chapters in India’s automobile retail journey — a true ‘Bachat Utsav’ unleashed by the visionary GST 2.0 reform. For the first time ever, dealerships across the nation witnessed record-breaking footfalls and deliveries."

Robust Outlook

FADA is highly optimistic about the near-term outlook, predicting that India is on track for its best-ever festive season. The combination of favourable factors – including an above-normal monsoon, a strong harvest, stable policy rates and the transformational impact of GST 2.0 – is set to boost consumer purchasing power across rural and urban markets.

The momentum is expected to carry through October, with Dhanteras and Deepawali forecast to deliver all-time high sales figures, ushering the Indian auto retail sector into a new phase of growth.

Lead image: For representational purposes only.

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Maruti Suzuki India, the country’s largest carmaker, has introduced the Victoris Aurum Edition Strong Hybrid to mark the first anniversary of the Victoris SUV, featuring an accessory kit priced at INR 22,990.

The launch follows the model reaching sales of 100,000 and 150,000 units within its initial year of production. The Aurum Edition incorporates copper-coloured inserts on the front, side and rear skid plates, along with revised wheel arch trim.

On the outside, it gets chrome garnishes across the front grille, fenders, bumpers, body side mouldings and door visors. Interior additions comprise all-weather 3D cabin mats, a 3D boot mat and a trunk sill guard.

Furthermore, the company has partnered with actor Shahid Kapoor to lead the promotional campaign for the variant.

Partho Banerjee, Senior Executive Officer – Marketing and Sales, Maruti Suzuki India, said, "Conceptualised as a ‘Got it All’ SUV for today’s dynamic young go-getters who ‘want it all’, the Victoris has truly won the hearts of buyers. As we celebrate its first anniversary, it’s worth noting that the Victoris has become the fastest-selling PV to clock both the 150,000- and 100,000-unit sales milestones, going on to achieve the highest sales for any car in India during its 1st year of launch. Recognising these extraordinary achievements, we are introducing the Victoris Aurum Edition Strong Hybrid, with tasteful enhancements that are sure to grab eyeballs and make this festive season feel all the more special for our valuable customers. Our association with Shahid Kapoor, for the new Aurum Edition is also sure to complement the Victoris’ contemporary appeal."

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Hyundai Motor India, one of the leading passenger vehicle manufacturers, has detailed the safety specifications and platform architecture for its upcoming Bayon SUV model ahead of its official launch in India on 26 October 2026.

Built on the Global K Enhanced Platform, the Bayon utilises a body structure comprising of 69 percent high-strength steel grades, integrating hot-stamped components across the front apron, dashboard, rear floor and side reinforcements.

The vehicle incorporates Hyundai SmartSense Level 2 Pro ADAS, providing 23 driver assistance features supported by three radar units and 12 parking sensors. Over 35 safety features are fitted as standard across all variants, including six airbags, electronic stability control, hill-start assist control, a tyre pressure monitoring system (TPMS) and ISOFIX child seat anchors.

The Bayon will be powered by a 1.5-litre MPi four-cylinder petrol engine producing 84.4 kW (115 PS) and 143.8 Nm of torque, paired with a six-speed manual or an Intelligent Variable Transmission. Exterior options will span 10 colour configurations across monotone, dual-tone, and matte finishes.

Tarun Garg, Managing Director and Chief Executive Officer of Hyundai Motor India, said, "At Hyundai, we believe that true innovation is meaningful only when it enhances the everyday experiences of our customers. With the Hyundai BAYON, we have combined a robust body structure, advanced safety technologies, and intelligent driver assistance systems to deliver a comprehensive safety experience. From its reinforced chassis and high-strength steel construction to Hyundai SmartSense Level 2 Pro ADAS, the BAYON is engineered to inspire confidence not only in challenging situations, but throughout every journey. This reflects our commitment to delivering intelligent mobility solutions that are safe, connected, and progressive for modern India."

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Japanese automotive major Mitsubishi Motors has commenced sales of the Pajero cross-country SUV in Thailand, serving as the initial market for the model’s international release.

The Pajero’s production takes place at the Laem Chabang facility operated by Mitsubishi Motors in Chonburi Province, which functions as a manufacturing hub for export operations.

Shipments to Australia and Japan are scheduled ahead of market releases in mid-December, followed by sequential introductions across approximately 100 countries and regions in the Middle East and Latin America starting in fiscal 2027.

The Pajero integrates four-wheel-drive capability with passenger car handling characteristics and positioning as a flagship offering.

Keisuke Kishiura, President and Chief Operating Officer, Mitsubishi Motors, said, "We are delighted to begin sales of the all-new Pajero in Thailand as the first market for its global rollout. Thailand is not only an important market for Mitsubishi Motors, but also a key hub for our production and exports. The all-new Pajero is a flagship model that embodies Mitsubishi Motors and is positioned among the top-tier cross-country SUVs in the Thai market. We will continue to deliver appealing products from Thailand to customers around the world and provide value that exceeds expectations."

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Param Automotive Group has inaugurated an upgraded dealership facility in Ahmedabad to mark its silver jubilee year.

Located at the site established in 2002, the facility spans 40,000 square feet and features display space for 18 vehicles.

The showroom includes customer lounges, delivery zones, accessory bays, test-drive areas and hospitality spaces to support vehicle sales and customer service operations.

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