Mahindra Unveils Vision Thar.e Concept, Global Pick-Up Truck And A Global Tractor Model

Mahindra Unveils Vision Thar.e Concept, Global Pick-Up Truck And A Global Tractor Model

Mahindra Electric Automobiles Limited (MEAL), a newly set-up subsidiary of Mahindra & Mahindra has unveiled a powerful and distinctive new visual identity for its forthcoming range of Born Electric Vehicles in an event held in Cape Town, South AFrica. The company has done so in the form of 'Vision Thar.e', an electric SUV concept that has been developed grounds up. 

Not an electric version of the Thar SUV with ICE that Mahindra sells currently, the 'Vision Thar.e' is a basis for a five-door e-SUV based on a new platform called the INGLO-P1. Offering a high ground clearance and superior off-road capability, the e-SUV born out of the concept is expected to have a strong supply of torque and power for powerful performance under diverse conditions including an ability to tow. 

In what could be termed as an unusual approach, an e-SUV that will be born from the ‘Vision Thar.e’ concept would have 75 sounds right from the opening of the door to the use of different modes, conceived masterfully in collaboration with music maestro and Padma Bhushan and Padma Shri recipient, AR Rahman. Mahindra & Mahindra has also collaborated with Dolby Laboratories to this effect. 

Symbolising a blend of revolutionary engineering, cutting-edge technology and environmental responsibility, the e-SUV – a modular construction that would use fabrics made of 50 percent recycled PET and carry a commitment to uncoated recyclable plastics – would encapsulate Mahindra's ambition to lead in the electric vehicle revolution, providing a clear and unique value proposition for modern, eco-conscious consumers. The Vision Thar.e-based e-SUV is expected to be launched in 2025. 

At the event held in Cape Town, South Africa, Mahindra & Mahindra also unveiled the Global Pik Up concept that is expected to fill into the shoes of the Scorop Getaway pick-up truck that was briefly sold in India and found a calling in various markets of the world such as Austalia and South Africa. 

The vehicle is based on the tough and versatile new generation ladder frame platform that is claimed to be currently doing duty on the Scorpio N. Crafted with a focus on toughness, versatility and capability, the pick-up truck will have Level-2 ADAS, immersive infotainment and more. 

Scoring high on safety with a 5-Star rating and having Trailer Sway Mitigation, All-Around Airbag Protection, and Driver Behaviour Monitoring, the pick-up truck with macho looks will employ an intelligent 4Xplore four-wheel-drive system. Featuring premium audio system, 5G Connectivity, a single-pane sunroof and a semi-auto parking, the pick-up truck will be powered by a 172 bhp, 2.2-turbodiesel engine coupled to a six-speed manual or a six-speed auto transmission. A petrol engine is also expected to be on offer as the vehicle nears commercial introduction. The company is expected to sell it in the ASEAN, Australian, South African markets among others. In India, the pick-up truck would compete with the Toyota Hi-Lux and Isuzu V-Cross. 

The Ojas tractor that Mahindra & Mahindra unveiled at the Cape Town function marks a future ready range of Global Light Weight 4WD Tractors developed in collaboration with Mitsubishi Mahindra Agriculture Machinery, Japan. Made in India and to be sold in various markets of the world, the tractor will come in seven variants. It will have first-in-category technology features based on Three Technology Packs – MYOJA (Intelligence Pack), PROJA (Productivity Pack) and ROBOJA (Automation Pack).  

Priced INR 564,500 (Pune) for the OJA 2127 and INR 735,000 (Pune) for the OJA 3140, the 4WD tractor line-up, positioned as Sub Compact, Compact and Small Utility platform, will have a power range from 20 hp to 40 hp. Alongside the introduction of the OJA range, Mahindra will enhance its network of over 1100 channel partners to enhance customer experience. The tractor line up will be made at Mahindra’s Zaheerabad plant in Telangana. 

Tata Motors To Gift Sierra SUVs To Women's World Cup Winning Team

Tata Sierra

Tata Motors Passenger Vehicles has announced it will present the Indian Women’s Cricket Team with the first lot of the soon-to-be-launched Tata Sierra SUV following their victory at the ICC Women's World Cup. The Tata Sierra is slated to be launched on 25th November.

The company will gift the top-end model of the Sierra to each team member as part of its salute to the team’s journey and contribution to the country.

Shailesh Chandra, MD and CEO, Tata Motors Passenger Vehicles, said, “The Indian Women’s Cricket Team has made the entire nation proud with their extraordinary performance and remarkable win. Their journey stands as a true testament to determination and the power of belief, qualities that inspire every Indian. At Tata Motors Passenger Vehicles, we are privileged to present these legends with another legend, The Tata Sierra. This is our salute to their spirit and the pride they have brought to the nation – Two legends, One spirit, Infinite inspiration.”

Maruti Suzuki India Crosses 30 Million Unit Sales Milestone

Maruti Suzuki India

Maruti Suzuki India, the country’s leading passenger vehicle manufacturer, has attained a new milestone by crossing the 30-million-unit sales milestone in the domestic market.

The new benchmark was attained by the company over a course of 42 years, with the first 10 million unit sales taking 28 years and 2 months to achieve.

The 20 million unit sales took 7 years and 5 months, while the recent milestone took just 6 years and 4 months.

Interestingly, the entry-level hatchback Alto was the most preferred model in the country, with over 4.7 million units sold, followed by Wagon R with 3.4 million units and the sporty Swift with 3.2 million units.

The Brezza and Fronx SUVs also played an instrumental role in contributing to the sales milestone, being featured among the top 10 models sold in the country.

It was on 14th December 1983, Maruti Suzuki India delivered its first model, the iconic Maruti 800, to its first customer.

Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India, said, “When I look at the length and breadth of India and think that 3 crore customers have placed their trust in Maruti Suzuki to realise their dream of mobility, it fills me with humility and gratitude. Yet, with car penetration at approximately 33 vehicles per 1,000 people, we know our journey is far from over. We will continue to make every possible effort to bring the joy of mobility to as many people as we can, while also be an asset to both the economy and the environment at the same time.”

Sharad Agarwal Is Tesla India’s First Business Head

Sharad Agarwal

American electric vehicle maker Tesla has appointed Sharad Agarwal, former Chief Business Officer of Classic Legends, as its new business head, according to a report by Bloomberg.

The report further stated that Agarwal joined the EV maker a week ago and is tasked to drive sales for Tesla in India, which as per industry observers, has not performed as per the company’s expectations.

Agarwal, an automotive industry veteran, had begun his career with TVS Motor Co as Area Sales Manager in December 2002, before joining Mahindra First Choice Wheels as its Business Head for North and Eastern region in March 2007.

It was in January 2013, he moved to Audi India as the head of Sales, before taking over as the head of Lamborghini India in April 2016, where he spent almost 9 years, before joining Classic Legends.

During his tenure at Lamborghini, the Italian super luxury car maker saw its dealerships across India achieved a Return on Sales (RoS) of more than 10 percent, setting a new benchmark for the automotive business in the country. He also grew India’s ranking for the automaker as the third market globally in terms of PR visibility in 2021.

He also expanded Lamborghini India’s reach to over 60 cities, with sales volumes from Tier 2 and Tier 3 cities contributing more than 25 percent of the total.

Tesla, which formally started deliveries in September 2025 with its first dealership in Mumbai and the second facility in Delhi, has till date delivered 114 vehicles, of the estimated 600-plus bookings.

File photo for representational purposes only.

Mahindra & Mahindra Reports INR 36 Billion Net Profit For Q2 FY2026

Mahindra Rise

Mumbai-headquartered business conglomerate Mahindra & Mahindra has announced its financial results for Q2 FY2026 with consolidated Revenue reaching INR 461 billion, marking a 22 percent YoY growth.

The consolidated Profit After Tax (PAT) stood at INR 36 billion, a 16 percent increase YoY. The company stated that, excluding specific one-time impacts, PAT growth was 28 percent YoY.

Mahindra’s Auto business reported sales of 262,000 vehicles, up 13 percent, which includes around 146,000 SUV sales. This translated to a revenue of INR 271 billion, up 25 percent YoY, while net profit came at INR 15 billion, up 8 percent YoY.

On the other hand, the farm sector reported its highest ever Q2 market share at 43 percent with sales of 123,000 units, up 32 percent YoY. The revenue came at INR 102 billion, up 25 percent, while consolidated net profit came at INR 11 billion, up 45 percent YoY.

Dr. Anish Shah, Group CEO & Managing Director, Mahindra & Mahindra, said, “We are pleased with the strong execution and solid performance delivered across the group in Q2 FY2026. Auto and Farm sustained their leadership with consistent gains in market share and profitability. TechM is progressing well on its transformation journey. MMFSL achieved a 45 percent PAT growth and remains committed to quality growth and digital transformation. Our Growth Gems are steadily advancing towards their ambitious goals, reinforcing our long-term value creation potential.”

Rajesh Jejurikar, Executive Director & CEO (Auto and Farm Sector), Mahindra & Mahindra, said, “Strong performance of our Auto and Farm businesses continues in Q2 FY2026 reinforcing our leadership position, with a gain of 390 bps YoY in SUV revenue share, and 100 bps YoY in LCV (< 3.5T) market share. In Tractors, we gained 50 bps YoY to reach 43 percent market share. Our Auto Standalone PBIT margin (excl. e-SUV Contract Mfg.) improved by 80 bps to 10.3 percent and core Tractor PBIT margins improved by 190 bps to 20.6 percent.”

Amarjyoti Barua, Group Chief Financial Officer, Mahindra & Mahindra, “Our solid Q2 consolidated results reflects the strength of our diversified portfolio. We continue to deliver on our strategic priorities. We had strong cash generation in the first half, delivering over INR 100 billion of operating cash flow. We remain committed to sustainable growth and value creation.”