Mahindra Electric Automobiles Limited (MEAL), a newly set-up subsidiary of Mahindra & Mahindra has unveiled a powerful and distinctive new visual identity for its forthcoming range of Born Electric Vehicles in an event held in Cape Town, South AFrica. The company has done so in the form of 'Vision Thar.e', an electric SUV concept that has been developed grounds up. 

Not an electric version of the Thar SUV with ICE that Mahindra sells currently, the 'Vision Thar.e' is a basis for a five-door e-SUV based on a new platform called the INGLO-P1. Offering a high ground clearance and superior off-road capability, the e-SUV born out of the concept is expected to have a strong supply of torque and power for powerful performance under diverse conditions including an ability to tow. 

In what could be termed as an unusual approach, an e-SUV that will be born from the ‘Vision Thar.e’ concept would have 75 sounds right from the opening of the door to the use of different modes, conceived masterfully in collaboration with music maestro and Padma Bhushan and Padma Shri recipient, AR Rahman. Mahindra & Mahindra has also collaborated with Dolby Laboratories to this effect. 

Symbolising a blend of revolutionary engineering, cutting-edge technology and environmental responsibility, the e-SUV – a modular construction that would use fabrics made of 50 percent recycled PET and carry a commitment to uncoated recyclable plastics – would encapsulate Mahindra's ambition to lead in the electric vehicle revolution, providing a clear and unique value proposition for modern, eco-conscious consumers. The Vision Thar.e-based e-SUV is expected to be launched in 2025. 

At the event held in Cape Town, South Africa, Mahindra & Mahindra also unveiled the Global Pik Up concept that is expected to fill into the shoes of the Scorop Getaway pick-up truck that was briefly sold in India and found a calling in various markets of the world such as Austalia and South Africa. 

The vehicle is based on the tough and versatile new generation ladder frame platform that is claimed to be currently doing duty on the Scorpio N. Crafted with a focus on toughness, versatility and capability, the pick-up truck will have Level-2 ADAS, immersive infotainment and more. 

Scoring high on safety with a 5-Star rating and having Trailer Sway Mitigation, All-Around Airbag Protection, and Driver Behaviour Monitoring, the pick-up truck with macho looks will employ an intelligent 4Xplore four-wheel-drive system. Featuring premium audio system, 5G Connectivity, a single-pane sunroof and a semi-auto parking, the pick-up truck will be powered by a 172 bhp, 2.2-turbodiesel engine coupled to a six-speed manual or a six-speed auto transmission. A petrol engine is also expected to be on offer as the vehicle nears commercial introduction. The company is expected to sell it in the ASEAN, Australian, South African markets among others. In India, the pick-up truck would compete with the Toyota Hi-Lux and Isuzu V-Cross. 

The Ojas tractor that Mahindra & Mahindra unveiled at the Cape Town function marks a future ready range of Global Light Weight 4WD Tractors developed in collaboration with Mitsubishi Mahindra Agriculture Machinery, Japan. Made in India and to be sold in various markets of the world, the tractor will come in seven variants. It will have first-in-category technology features based on Three Technology Packs – MYOJA (Intelligence Pack), PROJA (Productivity Pack) and ROBOJA (Automation Pack).  

Priced INR 564,500 (Pune) for the OJA 2127 and INR 735,000 (Pune) for the OJA 3140, the 4WD tractor line-up, positioned as Sub Compact, Compact and Small Utility platform, will have a power range from 20 hp to 40 hp. Alongside the introduction of the OJA range, Mahindra will enhance its network of over 1100 channel partners to enhance customer experience. The tractor line up will be made at Mahindra’s Zaheerabad plant in Telangana. 

Mumbai-based automotive major Mahindra & Mahindra has announced its wholesales for April 2025 at 84,170 vehicles, a growth of 19 percent, including exports.

The auto major sold a total of 52,330 SUVs in the domestic market, which was 28 percent higher than 41,008 SUVs sold for the same period last year. Commercial vehicle sales in the domestic market came at 22,989 units, which was 4 percent YoY. 

Veejay Nakra, President, Automotive Division, Mahindra & Mahindra, said, “Building on the strong momentum of last year's performance, we began the year on a strong note in April by achieving SUV sales of 52,330 units, a growth of 28 percent and total vehicle sales of 84,170 units, a 19 percent growth over the same month last year. These numbers indicate the strength of our portfolio and customer offerings.”

JSW MG Motor India, a leading passenger vehicles manufacturer, has announced its wholesales for April 2025.

The company reported sales of 5,829 units, which was 23 percent higher over April 2024, when it sold 4,725 vehicles.

Interestingly, the automaker's popular offering, the Windsor EV, has continued to be the top-selling electric passenger vehicle for the seventh month in a row.

JSW MG Motor India's Windsor EV has now gone home to over 20,000 customers.

Maruti Suzuki India, the country’s largest carmaker, has reported its wholesales of 179,791 units in April 2025, marking a 7 percent increase compared to 168,089 units sold in April 2024. The growth was primarily propelled by strong performance in utility vehicles and a sharp rise in export volumes.

Domestic sales, including passenger and light commercial vehicles, remained flat with 142,053 units, as compared to 140,448 units in April 2024. Within this, light commercial vehicles (LCVs) like the Super Carry saw a significant jump of 34.2 percent, with sales rising to 3,349 units from 2,496 units last year.

In the passenger vehicle segment, SUVs such as the Brezza, Ertiga, Grand Vitara and others recorded a 4.4 percent increase, selling 59,022 units compared to 56,553 in the previous year. However, sales for Eeco declined by 5.2 percent, while the mini segment (Alto, S-Presso) saw a sharp 45 percent drop, falling to 6,332 units from 11,519 units. The compact segment, which includes high-volume models like the Baleno and Swift, grew by 8.1 percent, reaching 61,591 units.

Sales to Toyota Kirloskar Motor rose sharply by 79.2 percent, from 5,481 units to 9,827 units, indicating a growing demand for cross-badged products.

The standout performer was the export segment, which surged 26 percent to 27,911 units from 22,160 units in April 2024. This strong export growth helped bolster the company’s overall numbers despite weaknesses in domestic sub-segments.

While some product lines such as the mid-size sedan Ciaz (-63 percent) continue to struggle.

Tata Motors reported total wholesales of 72,753 units for April 2025, reflecting a 6 percent year-on-year decline from 77,521 units in April 2024.

The passenger vehicle (PV) segment, including electric vehicles, accounted for 45,532 units, down 5 percent from 47,983 units in the same month last year. Within this, domestic PV sales dropped 6 percent to 45,199 units, while international business (IB) sales rose significantly to 333 units, up from 100 units. Electric vehicle sales (domestic + IB) declined 16 percent year-on-year to 5,318 units.

Commercial vehicle (CV) sales stood at 27,221 units, marking an 8 percent YoY drop from 29,538 units in April 2024. Domestic CV sales contracted 10 percent to 25,764 units, while CV exports (IB) grew 43 percent to 1,457 units. Key sub-segments like Small Commercial Vehicles (SCV) and pickups saw a steep 23 percent decline.

Despite growth in certain categories like ILMCV trucks and passenger carriers, overall sales momentum was tempered across both PV and CV segments.