Maruti Suzuki India Launches New Campaign For Fronx Turbo
- By MT Bureau
- September 16, 2024
Maruti Suzuki India (MSIL), has unveiled the ‘Thrill Has a New Shape’ campaign for the Fronx Turbo SUV.
The campaign highlights the joy of driving a turbo engine delivers and targets young customers who are adventure seekers and driving enthusiasts.
Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India said, “The Fronx Turbo embodies innovation and the spirit of pushing boundaries to deliver a thrilling driving experience. With its powerful engine, stunning design, and engineering that speaks to the aspirations of modern drivers, it is a standout choice for customers seeking performance. We have tried to capture this with our ‘Thrill Has a New Shape’ campaign that lays emphasis on how Fronx Turbo symbolises the thrill of driving. The genesis of this campaign stems from our persistent endeavour to cater to the evolving needs of our customers. It positions Fronx Turbo as a vehicle that doesn’t just meet expectations but exceeds them.”
The campaign will be rolled out across multiple platforms, including digital, social media, print media, and OOH advertising, ensuring widespread reach and engagement. The company states it will use creative visuals, high-energy advertisements, and immersive content to capture the essence of the turbo engine’s thrill.
The campaign’s creative direction will focus on Fronx’s technology and the turbo engine’s performance, appealing to those looking for an exciting drive.
Launched in April 2023, the Fronx is claimed to be India’s fastest passenger vehicle to achieve 100,000 sales milestone since launch, in just 10 months. The Fronx is powered by the 1.0 litre K-Series Boosterjet petrol engine featuring progressive smart hybrid technology for performance enthusiasts. It can be had with a 5-speed Manual and a 6-speed AT with paddle shifters for an increased driving pleasure. The Fronx comes with a claimed fuel economy of 21.5 kmpl with manual transmission and 20.01 kmpl with the automatic gearbox.
BMW X5 Launched In India At Prices Starting INR 10.03 Million
- By MT Bureau
- August 28, 2025
BMW India has released the new BMW X5 at prices starting INR 10.03 million (ex-showroom). The cars are produced at the BMW Group Plant in Chennai and come with petrol and diesel engine options.
The ex-showroom prices for the new variants are as follows:
- BMW X5 xDrive30d: INR 10.23 million
- BMW X5 xDrive30d M Sport Pro: 11.5 million
- BMW X5 xDrive40i: INR 10.03 million
- BMW X5 xDrive40i M Sport Pro: INR 11.3 million
The new X5 models include a BMW Widescreen Curved Display, which combines a 12.3-inch information display and a 14.9-inch control display. The cars also feature Comfort Seats with electric adjustments and lumbar support. Standard equipment includes a Harman Kardon Surround Sound System and a 4-zone automatic climate control system.
Both the petrol and diesel engines are equipped with BMW TwinPower Turbo technology. The 3-litre 6-cylinder in-line petrol engine of the X5 xDrive40i produces 381 hp and 520 Nm of torque, accelerating from 0 to 100 kmph in 5.4 seconds. The 3-litre 6-cylinder in-line diesel engine of the X5 xDrive30d produces 286 hp and 650 Nm of torque, with a 0-100 km/h time of 6.1 seconds. Both engines also feature a 48V electrical motor.
The xOffroad package is now available for the X5, providing four driving modes: xSand, xRocks, xGravel and xSnow. The package also includes reinforced underbody protection.
Safety systems on the new X5 include Parking Assistant Professional with Surround View Camera, Reversing Assistant and Drive Recorder. The cars are also equipped with airbags, Dynamic Stability Control (DSC) and an electronic immobiliser.
Maruti Suzuki True Value Attains Milestone Of Selling 6 Million Pre-Owned Vehicles
- By MT Bureau
- August 28, 2025
Maruti Suzuki True Value (MSTV), India's leading pre-owned car retail network, has attained a new sales milestone of selling over 6 million cars since its launch in 2001, which includes 492,697 vehicles in FY2024–25 alone.
The milestone, the company shared, highlights the channel's sustained growth and its status as a preferred choice for consumers seeking quality pre-owned vehicles.
Partho Banerjee, Senior Executive Officer of Marketing & Sales, Maruti Suzuki India, said, "As we celebrate the 6 million sales milestone, we are deeply grateful to all our valued customers for their trust in True Value cars," he said. "Established over two decades ago, Maruti Suzuki True Value has consistently been a top consideration for a diverse demography of customers as a reliable and safe pre-owned car channel."
Banerjee also noted that MSTV is especially popular with younger buyers, with an average customer age of 31. Eighty-five per cent of True Value customers are first-time car owners. The company's focus on "industry-leading services" is designed to provide customers with "complete peace of mind."
All Maruti Suzuki True Value-certified vehicles undergo a rigorous 376-point quality check and are refurbished with genuine Maruti Suzuki parts. The company stated it verifies each car's service history and documentation before it is offered for sale. To further build customer confidence, certified cars come with a warranty of up to one year and three free services.
At present, the company’s network includes 606 showrooms across 305 cities in India.
Skoda Teases New Vision O Concept Interior
- By MT Bureau
- August 25, 2025
Skoda has released a teaser video offering the first look inside its upcoming Vision O concept car, revealing a new interior design language. The car will be officially unveiled on 8th September in Munich.
The interior showcases the next evolution of the brand’s Modern Solid design philosophy, focusing on a customer-centric and sustainable approach. The design emphasises a spacious layout with clean lines for a harmonious feel.
Oliver Stefani, Head of Skoda Design, said, “The interior design concept of the Vision O showcases our commitment to combining simplicity and sustainability with enhanced comfort. The combination of clean lines and intuitive functionality reflect our efforts to create a harmonious and functional interior. It features materials and design elements that are not only aesthetically an evolution of our Modern Solid design language but also emphasise environmental responsibility.”
The interior features a minimalist, ergonomic design that prioritises practicality and intuitive functionality. It includes unique 3D-printed headrests for a comfortable and airy feel. Following circular economy principles, the materials used throughout the cabin are sustainable, with a focus on plant-based and compostable components to reduce the car’s environmental impact.
The Vision O will be a look at the future of Skoda’s estate segment.
Renault Launches New Kiger SUV At INR 629,000
- By MT Bureau
- August 24, 2025
Renault India has released the new Kiger, an updated version of its sub-four-meter SUV at prices starting INR 629,000 with prices going upto INR 1.12 million (ex-showroom).
The SUV is an evolution of the previous model, features over 35 updates. It was developed to align with the ‘rethink performance’ philosophy.
The new Kiger has a refreshed exterior and an updated interior. It now includes a multi-view camera system, rain-sensing wipers and automatic headlamps. The Kiger is also equipped with a 20.32 cm touchscreen and a sound system.
The Kiger is available with two engine options: a 100 PS turbocharged engine and a 72 PS naturally aspirated engine. For safety, the new Kiger offers 21 standard safety features across all versions, including six airbags, ESP and Hill Start Assist.
Venkatram Mamillapalle, MD and CEO, Renault India, said, “We are excited to launch the New Kiger in a segment which is growing fastest and contributes 50% to the SUV sales and 31% to the TIV of the country. Kiger has been a unique product in its segment, and with this latest evolution, we are reaffirming our commitment to making expressive design, intelligent engineering, and real-world performance accessible to Indian customers. This marks a pivotal moment in Renault’s India centric transformation journey renault. rethink.”
Francisco Hidalgo, Vice-President, Sales and Marketing, Renault India, said, “Renault Kiger has shaped expectations in the compact SUV segment with its aesthetic design, modern details, and bold stance combined with the lightweight CMFA+ platform. The New Kiger remains highly agile and responsive, giving customers the confidence of SUV DNA with the ease of everyday driving on city roads and highways- ticking all that is required for perfect performance.”
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