New Tata Safari Storms SUV Market

New Tata Safari Storms SUV Market

The new Tata Safari will be offered in six variants- XE, XM, XT, XT+, XZ and XZ+ in Royale blue, Orcus white and Daytona Grey colours.

The new vehicle is available in six and seven-seat configurations offering better ride and handling, along with premium and spacious interiors. The new SUV also packs in top-of-the-line safety, technology and connectivity features.

“Safari always stood four main things-power, prestige, performance and presence. The presence is something that design really helps to establish in all the Safari generation, and the new one is no different. Building on the capable OMEGARC platform, we bring in our Impact 2.0 design philosophy which people have loved and appreciated. It is always a movement of excitement but also responsibility when you redesign an icon, a legend. Our new Safari, I think, lives up to its legendary status. The new Safari brings a new interpretation for those evolved customers, those who like to seek adventure in their daily life and they like to do things in groups,” said Pratap Bose, vice-president- Global Design at Tata Motors.

The new Safari is all about the strength but no aggression. The front view is compelling, but it is not aggressive. The SUV face reassures the performance with imposing grill, high bonnets, strong bumpers, and down the road graphics. In the side view, the company maintains the characteristics for the original Safari. At the rear, the tall tailgate gives access to the interior with huge storage space. Its edge-to-edge lighting element balances the height and makes the car looks wider.

In the new Tata Safari interior, three-row of seating has a stadium effect. In whichever row, the passenger is seated, they have a sense of space with unobstructed vision. The company has given an ashwood finish on the instrument panel.

The new SUV provides versatility and strong performance from its powerful Kryotec 2L Turbocharged Diesel Engine producing 170bhp. The designers have paid attention to third-row passenger comfort and have provided 832mm of legroom and 889mm of headroom. The third row also gets its own dedicated AC unit along with a USB charger, reading lamp and mobile and cup holder making travel for seven passengers comfortable.

The SUV also features a Panoramic Sunroof that offers excellent views of the outside, adding to the passengers’ convenience and safety. The company has also equipped the smart features like Global Close that shut the sunroof when the ignition is turned off, and rain sensor closure prevents rainwater from entering the cabin.

The new Safari is offered with two transmission options: 6-speed manual/ Automatic. The SUV also features multiple engine drive modes (Eco, City and Sport) married to the ESP Terrain Response Modes (Normal, Rough and Wet) for tackling rugged terrains.

The SUV is equipped with all-disc brakes, Tyre pressure monitor system, six airbags, electronic parking brake with auto hold, and many more safety features. Hill descent control, Corner stability control, Off-road ABS, Hill hold assist, are some functions the advanced ESP system offers.

On the inside, a 7-inch coloured TFT display replaces the traditional analogue dials. A large 8.8-inch floating touchscreen system is provided for infotainment equipped with nine speakers from JBL. Android Auto and Apple car play systems offer connectivity while Media, Phone & Navigation can be mirrored between the Infotainment screen & Instrument cluster.

Tata has also equipped the new Safari with connected car technology called iRA-Intelligent Real-Time Assist. Users can use iRA to send remote commands to their vehicle, track vehicle location, set Geo-fencing, Time fencing and more.

The new Safari is expected to be priced starting at around the 15 lakhs and will take on the MG Hector Plus and the upcoming XUV 500. (MT)

Tata Motors To Gift Sierra SUVs To Women's World Cup Winning Team

Tata Sierra

Tata Motors Passenger Vehicles has announced it will present the Indian Women’s Cricket Team with the first lot of the soon-to-be-launched Tata Sierra SUV following their victory at the ICC Women's World Cup. The Tata Sierra is slated to be launched on 25th November.

The company will gift the top-end model of the Sierra to each team member as part of its salute to the team’s journey and contribution to the country.

Shailesh Chandra, MD and CEO, Tata Motors Passenger Vehicles, said, “The Indian Women’s Cricket Team has made the entire nation proud with their extraordinary performance and remarkable win. Their journey stands as a true testament to determination and the power of belief, qualities that inspire every Indian. At Tata Motors Passenger Vehicles, we are privileged to present these legends with another legend, The Tata Sierra. This is our salute to their spirit and the pride they have brought to the nation – Two legends, One spirit, Infinite inspiration.”

Maruti Suzuki India Crosses 30 Million Unit Sales Milestone

Maruti Suzuki India

Maruti Suzuki India, the country’s leading passenger vehicle manufacturer, has attained a new milestone by crossing the 30-million-unit sales milestone in the domestic market.

The new benchmark was attained by the company over a course of 42 years, with the first 10 million unit sales taking 28 years and 2 months to achieve.

The 20 million unit sales took 7 years and 5 months, while the recent milestone took just 6 years and 4 months.

Interestingly, the entry-level hatchback Alto was the most preferred model in the country, with over 4.7 million units sold, followed by Wagon R with 3.4 million units and the sporty Swift with 3.2 million units.

The Brezza and Fronx SUVs also played an instrumental role in contributing to the sales milestone, being featured among the top 10 models sold in the country.

It was on 14th December 1983, Maruti Suzuki India delivered its first model, the iconic Maruti 800, to its first customer.

Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India, said, “When I look at the length and breadth of India and think that 3 crore customers have placed their trust in Maruti Suzuki to realise their dream of mobility, it fills me with humility and gratitude. Yet, with car penetration at approximately 33 vehicles per 1,000 people, we know our journey is far from over. We will continue to make every possible effort to bring the joy of mobility to as many people as we can, while also be an asset to both the economy and the environment at the same time.”

Sharad Agarwal Is Tesla India’s First Business Head

Sharad Agarwal

American electric vehicle maker Tesla has appointed Sharad Agarwal, former Chief Business Officer of Classic Legends, as its new business head, according to a report by Bloomberg.

The report further stated that Agarwal joined the EV maker a week ago and is tasked to drive sales for Tesla in India, which as per industry observers, has not performed as per the company’s expectations.

Agarwal, an automotive industry veteran, had begun his career with TVS Motor Co as Area Sales Manager in December 2002, before joining Mahindra First Choice Wheels as its Business Head for North and Eastern region in March 2007.

It was in January 2013, he moved to Audi India as the head of Sales, before taking over as the head of Lamborghini India in April 2016, where he spent almost 9 years, before joining Classic Legends.

During his tenure at Lamborghini, the Italian super luxury car maker saw its dealerships across India achieved a Return on Sales (RoS) of more than 10 percent, setting a new benchmark for the automotive business in the country. He also grew India’s ranking for the automaker as the third market globally in terms of PR visibility in 2021.

He also expanded Lamborghini India’s reach to over 60 cities, with sales volumes from Tier 2 and Tier 3 cities contributing more than 25 percent of the total.

Tesla, which formally started deliveries in September 2025 with its first dealership in Mumbai and the second facility in Delhi, has till date delivered 114 vehicles, of the estimated 600-plus bookings.

File photo for representational purposes only.

Mahindra & Mahindra Reports INR 36 Billion Net Profit For Q2 FY2026

Mahindra Rise

Mumbai-headquartered business conglomerate Mahindra & Mahindra has announced its financial results for Q2 FY2026 with consolidated Revenue reaching INR 461 billion, marking a 22 percent YoY growth.

The consolidated Profit After Tax (PAT) stood at INR 36 billion, a 16 percent increase YoY. The company stated that, excluding specific one-time impacts, PAT growth was 28 percent YoY.

Mahindra’s Auto business reported sales of 262,000 vehicles, up 13 percent, which includes around 146,000 SUV sales. This translated to a revenue of INR 271 billion, up 25 percent YoY, while net profit came at INR 15 billion, up 8 percent YoY.

On the other hand, the farm sector reported its highest ever Q2 market share at 43 percent with sales of 123,000 units, up 32 percent YoY. The revenue came at INR 102 billion, up 25 percent, while consolidated net profit came at INR 11 billion, up 45 percent YoY.

Dr. Anish Shah, Group CEO & Managing Director, Mahindra & Mahindra, said, “We are pleased with the strong execution and solid performance delivered across the group in Q2 FY2026. Auto and Farm sustained their leadership with consistent gains in market share and profitability. TechM is progressing well on its transformation journey. MMFSL achieved a 45 percent PAT growth and remains committed to quality growth and digital transformation. Our Growth Gems are steadily advancing towards their ambitious goals, reinforcing our long-term value creation potential.”

Rajesh Jejurikar, Executive Director & CEO (Auto and Farm Sector), Mahindra & Mahindra, said, “Strong performance of our Auto and Farm businesses continues in Q2 FY2026 reinforcing our leadership position, with a gain of 390 bps YoY in SUV revenue share, and 100 bps YoY in LCV (< 3.5T) market share. In Tractors, we gained 50 bps YoY to reach 43 percent market share. Our Auto Standalone PBIT margin (excl. e-SUV Contract Mfg.) improved by 80 bps to 10.3 percent and core Tractor PBIT margins improved by 190 bps to 20.6 percent.”

Amarjyoti Barua, Group Chief Financial Officer, Mahindra & Mahindra, “Our solid Q2 consolidated results reflects the strength of our diversified portfolio. We continue to deliver on our strategic priorities. We had strong cash generation in the first half, delivering over INR 100 billion of operating cash flow. We remain committed to sustainable growth and value creation.”