Over the past seven decades, SEAT has undergone a profound transformation and demonstrated a constant capacity for reinvention, which has enabled it to remain a benchmark throughout its history.

Formally established on 9 May 1950 after an agreement was signed between the National Institute of Industry, with 51 percent of the share capital (600 million pesetas, which today would be €3.6 million); seven large Spanish banks (42 percent) and the Italian manufacturer Fiat (7 percent), which provided technical advice and the production licence for its models. When originally created, the company’s name was Sociedad Española de Automóviles de Turismo, S.A., but was officially changed to SEAT in the 1990s.

When production began in 1953, just 925 people worked on the line. Today, SEAT employs more than 15,000 people as well as generating more than 100,000 direct and indirect jobs within the supply chain. So far a total of more than 19 million vehicles have been built and sold, and more than 72,000 people have been employed by the company. The Ibiza (5.8 million sold) is the most popular SEAT of all time, followed by the Leon (2.3 million), 127 (1.2 million), Cordoba (1.03 million) and the Toledo (1.01 million).

Since the company made its first export sale in 1965, SEAT has established itself as Spain’s leading industrial exporter, accounting for almost 3 percent of the country’s economic exports. Today, SEAT vehicles reach countries as far as New Zealand, Mexico and French Guiana.

SEAT President and Vice-president for Finance and IT Carsten Isensee, said, “Throughout its 70 year history, SEAT has demonstrated its ability to reinvent itself and successfully meet the challenges that have come its way. A transforming force that has seen SEAT grow from a car manufacturer into a solid technological and industrial company.”

Over the past 70 years the carmaker has launched a total of 75 models, including vehicles that have marked a turning point for the company. This started in 1953 with the SEAT 1400, the first car manufactured by the company, or with the legendary SEAT 600, which was unveiled in 1957 and soon became a symbol of freedom and mobility in Spain.

More recently, in 1984 the first SEAT Ibiza arrived followed by the SEAT Leon in 1999, both of which have been a sales success since its launch, with 2016 heralding the introduction of the brand’s first SUV (Ateca) and its first electric vehicle in 2019, the SEAT Mii electric.

Currently, the company has three production centres: Barcelona, El Prat de Llobregat and Martorell, where the Ibiza, the Arona and the Leon are currently manufactured. In addition, the Ateca is built in the Czech Republic, the Tarraco in Germany, the Alhambra in Portugal and the Mii electric, SEAT’s first 100 percent electric vehicle, in Slovakia. Today, the same number of cars are produced in three minutes as was built in a whole day in 1950. (MT)

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Luxury carmaker Mercedes-Benz India has launched the EQS 580 4MATIC 'Celebration Edition’, an upgraded version of its flagship EQS 580 4MATIC sedan.

This special edition commemorates the brand’s growing success in the battery electric vehicle (BEV) segment, driven by high-end models and celebrates the EQS range’s position as a benchmark in luxury BEVs. The EQS boasts cutting-edge technology, including the ‘MBUX Hyperscreen’, opulent interiors and an industry-leading range for electric vehicles in India. The ‘Celebration Edition’ enhances rear-seat luxury, offering best-in-class comfort, space and an elevated experience for discerning customers.

Simultaneously, Mercedes-Benz inaugurated the ‘Atelier Experience’ at Sundaram Motors in Adyar, Chennai, expanding its premium retail network across key metros like New Delhi, Mumbai and Hyderabad. This facility underscores the brand’s commitment to bespoke luxury, featuring personalised consultations and modern retail concepts. Strategically located in an upscale neighbourhood with strong luxury customer presence, the 3,800 sq. ft. showroom spans a 7,500 sq. ft. plot, offering flexible displays for sub-brands like Maybach, AMG and G-Class. The design allows effortless brand element transitions, maximizing premium showcase impact.

Aligned with its ‘go to customer’ strategy, Mercedes-Benz is expanding into emerging mini-metros, planning 30 new or upgraded luxury touchpoints in 2025, with 19 set to launch in the next five months. This initiative reinforces the brand’s focus on accessibility and elite retail experiences.

Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, said, "We are excited to launch the EQS 580 'Celebration Edition' alongside our strategic network expansion in Chennai. This dual announcement exemplifies Mercedes-Benz's deep commitment to uphold both product excellence and customer experience. The EQS 'Celebration Edition' signifies growing customer interest in our top-end BEVs, as we continue to outpace the market growth, regularly upgrading our luxury BEV portfolio. Our BEV growth is strongly driven by demand for top-end BEVs comprising EQS sedan and SUV, EQS Maybach SUV and the G 580 with EQ Technology. Similarly, qualitative network expansion demonstrates our customer commitment beyond luxury products, introducing boutique luxury experiences in established metropolises like Chennai.

“After the highly exclusive Maybach Lounge in Hyderabad, the G-Lounge in New Delhi, we are now introducing the bespoke ‘Atelier Experience’ in Mumbai and in Chennai, where discerning customers can configure their cars with MANUFAKTUR range of customization options. Hyper-personalisation is an emerging trend at the top-end luxury segment, and with exclusive Maybach Kit and G-Class Kit comprising physical material samples combined with state-of-art online configurator, customers can have a physi-digital experience, while configuring their personalised top-end Mercedes-Benz car.”

Sharath Vijayaraghavan, Executive Director, Sundaram Motors, said, “We are extremely proud of our association with Mercedes-Benz known for its innovation, Leadership & Strong Legacy. With both brands having vintage over 100 years, the shared values of both the companies have paved the way for such formidable partnership of 25 years with several more years to come. Our eleven facilities are designed for customer convenience, and our eleven Sundaram Signature Service offerings provide flexible support to meet any additional customer requirements.”

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Vietnamese automotive brand VinFast has announced its collaboration with Global Assure to strengthen its customer service network across India. The automaker aims to strengthen its aftersales service network before formally introducing its products in the Indian market.

As part of the understanding, Global Assure will oversee the seamless delivery of essential customer care services, including a dedicated 24x7 call centre, nationwide Roadside Assistance (RSA), Mobile charging solutions and on-demand Mobile service operations. These services will be accessible to VinFast customers across the country, ensuring quick, reliable, and convenient support, anytime and anywhere.

Pham Sanh Chau, CEO – Asia, VinFast, said, “As VinFast is gearing up to launch its premium electric SUVs – the VF 7 and VF 6 in India market, this partnership underlines the brand’s commitment to ensure prompt, dependable and customer-focused support across the country. Global Assure’s strong capabilities and nationwide reach are well aligned with our commitment to quality, convenience and care. Together, we aim to establish a holistic and reliable electric mobility ecosystem in India that extends beyond our vehicles to offer true peace of mind for our customers.”

Manish Vij, Co-founder & CEO, Global Assure, said, “We are excited to be the trusted partner of VinFast’s customer support in India. With Global Assure’s extensive expertise in deep understanding of Indian customer needs and pan-India presence, VinFast customers can expect efficient response times and high-quality service making every journey smoother, safer, and more reassuring for VinFast owners.”

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Maruti Suzuki India (MSIL), the country’s largest passenger vehicle maker, has launched the 2025 Grand Vitara S-CNG starting at INR 1.34 million. The 2025 Grand Vitara S-CNG is powered by the next-gen K-series 1.5-litre, Dual Jet, Dual VVT engine, offering a fuel-efficiency of 26.6 km per kg. The Grand Vitara is now available with a wide range of environment-friendly powertrain technologies including S-CNG, Strong Hybrid and Allgrip Select 4x4.

Partho Banerjee, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India, said, “The new 2025 Grand Vitara S-CNG offers a range of new convenience & safety alongside the introduction of 6 airbags as standard. Powered by our next-gen K-series 1.5-litre Dual Jet Dual VVT engine, it delivers remarkable fuel-efficiency, without compromising on its exhilarating SUV drive experience. We are confident that the new Grand Vitara S-CNG will continue to win the hearts of customers with its robust safety and commendable efficiency.”

The company has equipped the new Grand Vitara S-CNG with comprehensive safety for all occupants with 6 airbags offered as standard. This is further complemented by a range of safety features including Electronic Stability Program (ESP) with Hill Hold Assist, Anti-lock Braking System (ABS) with Electronic Brakeforce Distribution (EBD), Front and Rear Disc Brakes, ISOFIX Child seat restraint system and more.

In terms of features, the Grand Vitara S-CNG comes with Auto Purify with PM 2.5 Display, 22.86cm (9-inch) SmartPlay Pro+ Entertainment System with Wireless Connectivity and Steering Mounted Audio Controls, Premium Sound System by Clarion~, Tyre Pressure Monitoring System (TPMS), Rear View Camera, Wireless Charging Dock, Ventilated Front Seats, Automatic Climate Control, Rear AC Vents, Reclining Rear Seats with 60:40 split, Keyless Entry With Engine Push Start/Stop Button, Auto-Folding ORVMs, Suzuki Connect and more.

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Stellantis-owned French auto brand Citroen India has unveiled the C3 Limited Sport Edition, a new variant of its popular hatchback with a range of exclusive features.

The C3 Sport Edition distinguishes itself with bold 'Sport' decals, ambient cabin lighting and sporty pedals. The interior features custom sport-themed seat covers, matching carpet mats and seatbelt cushions to complement its athletic identity. Additionally, a new Garnet Red body colour has been introduced for the first time in the C3 lineup. Buyers also have the option to add a wireless charger and a dash cam.

Kumar Priyesh, Business Head & Director – Automotive Brands, Stellantis India, said, "The Citroen C3 has always stood out with its unique styling and plush ride quality fused with performance, making it a compelling choice in the hatchback segment. The C3 Sport Edition brings more energy, tech and thrill to a car already known for its bold design and ride quality. With the addition of Garnet Red and sporty enhancements, caters to a distinct generation of buyers who value individuality, class-leading performance, unmatched comfort and everyday practicality – reinforcing to Citroën’s promise of accessible innovation and design-led appeal."

Beyond its visual enhancements, the C3 Limited Sport Edition retains the C3's performance capabilities. It is powered by a 1.2L Turbo PureTech engine that delivers 110 PS and 205 Nm of torque, enabling a 0-100 kmph sprint in just 10 seconds. The vehicle also offers a 6-speed torque converter automatic transmission.

The Citroen C3 Limited Sport Edition is now available at all Citroen dealerships across India. It carries a premium of INR 21,000 over the standard editions, with the optional Tech Kit (Dashcam and Wireless Charger) available for an additional INR 15,000.

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