Over the past seven decades, SEAT has undergone a profound transformation and demonstrated a constant capacity for reinvention, which has enabled it to remain a benchmark throughout its history.

Formally established on 9 May 1950 after an agreement was signed between the National Institute of Industry, with 51 percent of the share capital (600 million pesetas, which today would be €3.6 million); seven large Spanish banks (42 percent) and the Italian manufacturer Fiat (7 percent), which provided technical advice and the production licence for its models. When originally created, the company’s name was Sociedad Española de Automóviles de Turismo, S.A., but was officially changed to SEAT in the 1990s.

When production began in 1953, just 925 people worked on the line. Today, SEAT employs more than 15,000 people as well as generating more than 100,000 direct and indirect jobs within the supply chain. So far a total of more than 19 million vehicles have been built and sold, and more than 72,000 people have been employed by the company. The Ibiza (5.8 million sold) is the most popular SEAT of all time, followed by the Leon (2.3 million), 127 (1.2 million), Cordoba (1.03 million) and the Toledo (1.01 million).

Since the company made its first export sale in 1965, SEAT has established itself as Spain’s leading industrial exporter, accounting for almost 3 percent of the country’s economic exports. Today, SEAT vehicles reach countries as far as New Zealand, Mexico and French Guiana.

SEAT President and Vice-president for Finance and IT Carsten Isensee, said, “Throughout its 70 year history, SEAT has demonstrated its ability to reinvent itself and successfully meet the challenges that have come its way. A transforming force that has seen SEAT grow from a car manufacturer into a solid technological and industrial company.”

Over the past 70 years the carmaker has launched a total of 75 models, including vehicles that have marked a turning point for the company. This started in 1953 with the SEAT 1400, the first car manufactured by the company, or with the legendary SEAT 600, which was unveiled in 1957 and soon became a symbol of freedom and mobility in Spain.

More recently, in 1984 the first SEAT Ibiza arrived followed by the SEAT Leon in 1999, both of which have been a sales success since its launch, with 2016 heralding the introduction of the brand’s first SUV (Ateca) and its first electric vehicle in 2019, the SEAT Mii electric.

Currently, the company has three production centres: Barcelona, El Prat de Llobregat and Martorell, where the Ibiza, the Arona and the Leon are currently manufactured. In addition, the Ateca is built in the Czech Republic, the Tarraco in Germany, the Alhambra in Portugal and the Mii electric, SEAT’s first 100 percent electric vehicle, in Slovakia. Today, the same number of cars are produced in three minutes as was built in a whole day in 1950. (MT)

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Matthew Bowden is concluding a successful four-year tenure as Director of Škoda UK, departing to assume the role of Head of International Sales for Škoda Auto. Under his leadership, the UK market achieved significant growth, rising to become the brand's third largest global market and consistently exceeding performance records while maintaining a market share beyond four percent.

His successor, Eric Boutin, will join the Volkswagen Group UK board of management as Director of Škoda UK in the first quarter of 2026. Boutin brings extensive international experience from pivotal markets including Canada, China and United States. He is currently responsible for Škoda Auto's global customer experience programme, with direct oversight of the worldwide retail network and omnichannel integration, and is spearheading the brand's overarching customer centricity transformation.

This strategic leadership transition aims to leverage Bowden's commercial acumen on a global scale while injecting Boutin's specialised customer-focused expertise into the UK operations.

Damien O’Sullivan, Managing Director, Volkswagen Group UK, said, “Matthew has made a significant contribution towards Škoda’s evolution and growth over the past four years. I’m grateful for all he’s done for the brand and the Group and wish him well in his new role. I’m looking forward to welcoming Eric to the UK board of management and am sure his global experience and customer focus will support the brand’s future ambitions and Human Touch proposition.”

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Mahindra & Mahindra Ltd has revealed that it will launch the XUV 7XO, which is based on the XUV 700, on 05 January 2026. A premium SUV segment vehicle, the XUV 7XO, the company claims, will be a gamechanger. Said to have been crafted to inspire and engineered to excite, combining the proven strengths of the XUV700 with superior design, technology, comfort and performance, the XUV 7XO is expected to be a feature a fascia with the new signature grille design and '7'-shape sleeker LED head lamps. 
Claimed to draw an amount of design and styling details from the new seven-seater electric SUV the company introduced recently, the XUV 7XO is expected to built on the technologies that made the XUV 700 a competitively priced tech savvy SUV with monocoque construction and an option of an AWD. As an ICE vehicle the 7XO is expected to further the gamut of features found on the XUV 700, including the ADAS Level 2 suite. 

The XUV 7XO is expected to replace the XUV 700 over a period of time if not immediately. 

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BMW India has enhanced its top-selling premium electric vehicle, the locally produced iX1 Long Wheelbase, with a new exterior colour and expanded upholstery selections, available for booking nationwide. The model now presents a fresh Night Dusk Blue metallic paint, deepening its sophisticated and commanding aesthetic alongside existing shades like Carbon Black and Mineral White. Inside, the cabin gains two new sustainably sourced vegan leather options: Veganza Smoke White + Atlas Grey dual tone and Veganza Castanea. These are distinguished by a premium 3D stitching pattern, emphasising both craftsmanship and modern, eco-conscious luxury.

A defining interior design philosophy, the 'Cocooning Effect’, extends the chosen upholstery colour cohesively across the cabin. This approach envelops the door panels, dashboard and speaker mesh, creating a harmonious and immersive environment that is both plush and visually continuous. The iX1 LWB’s interior is characterised by a spacious, modern design that merges innovative functionality with superior materials.

As the brand’s highest-selling electric model, the iX1 has been pivotal to BMW’s leadership in India’s luxury EV segment. The company has consistently adapted the vehicle to market preferences, introducing features like the Surround View Camera and now refreshing its colour and trim options. In under a year, it has become the best-selling electric vehicle in its premium category.

The vehicle combines practicality with sustainability, boasting segment-leading dimensions that make it one of the longest five-seater SUVs in India. Its bold exterior stance is matched by advanced fifth-generation BMW eDrive technology. This integrated drive unit delivers 204 horsepower and 250 Nm of torque, powered by a 66.4 kWh battery capable of up to 531 kilometres on a single charge. Features like adaptive recuperation and one-pedal driving further enhance efficiency and convenience, solidifying its position as a comprehensive premium electric package.

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In what may come as a surprise to many, the made-in-India Hyundai Grand i10 has scored a zero star rating for adult occupant protection in Global NCAP’s #SaferCarsForAfrica campaign.

While the model did score three stars for child occupant protection, the test identified shortcomings in adult occupant protection, which resulted in a risk of life-threatening injuries. The Indian-built model was tested as part of the campaign and the results are valid for South Africa.

The Hyundai’s standard safety equipment includes driver and passenger frontal airbags, but none for side body or head protection, and no Electronic Stability Control (ESC).

The crash test report noted the following:

• Weak protection was concerning for the driver’s chest in the frontal impact test.
• The side impact test indicated a high risk of non-recoverable chest injuries, leading to a strong probability of life-threatening injuries for the adult occupant. Maximum allowed injury levels in a body region such as the chest were exceeded, resulting in zero points for adult occupant protection.
• In the frontal impact test, the bodyshell and footwell were rated as unstable and could not withstand further loading.
• There was no standard side body or head protection, and the Seat Belt Reminder (SBR) was only for the driver.
• There was no standard ESC.

Richard Woods, Chief Executive Officer, Global NCAP, said, “It is unacceptable to see the continued double standard on safety in low and middle-income countries. Democratising vehicle safety in Africa is a Global NCAP priority, and consumers deserve safer vehicles regardless of where in the world they live.”

Bobby Ramagwede, CEO, Automobile Association of South Africa, said, “These results are deeply concerning and highlight a continuing pattern in which vehicles sold in Africa do not meet the same safety standards applied in other regions. South African motorists deserve better. The Hyundai Grand i10’s zero-star rating reinforces the urgent need for manufacturers to commit to equal safety for all markets. This result underlines why Africa urgently needs stronger regulatory standards and greater manufacturer accountability. The AA believes no vehicle should be sold here without side protection systems and Electronic Stability Control as standard. Safety should never be optional, and certainly not reserved for markets outside Africa.”

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