Škoda Auto India has launched a campaign for Kylaq compact SUV in collaboration with Publicis India. It includes a film, ‘Own Your Dream’ that has actor Ranveer Singh as the brand ambassador along with the vehicle. The advertising campaign will be translated in multiple regional languages, signalling a bold step in Škoda’s journey to expand its footprint across India, from Metropolitan regions to Tier-2, Tier-3 and beyond, while redefining the aspirations of a new generation of Indian consumers.
The Kylaq is Skoda Auto’s first sub-four metre SUV that has received appreciation for its ability to score high in areas like handling dynamics, build, styling etc. The company has maintained that the vehicle underlines the meeting of European engineering with an understanding of the Indian motorists, highlighting a fresh, consumer-first approach. 
Commenting on the campaign, Petr Janeba, Brand Director, Škoda Auto India, said, “2025 is a landmark year for us in India and globally. It marks the advent of the New Era for us in India with a slew of activities and actions headlined by the Škoda Kylaq and our product offensive strategy. The Kylaq will build the Škoda brand further in existing and new markets across India, inspiring customers across tier II-IV markets. Our film, ‘Own Your Dream,’ beautifully captures the synergy between the unstoppable Kylaq, the new aspirations and emotions of our customers, and the electrifying personality of Ranveer Singh. Just like our all-new SUV, the Kylaq campaign will resonate with those who aspire for something more than the ordinary.” 
 

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German luxury car brand Mercedes-Benz India has launched the Mercedes-Maybach S 580e 4MATIC, introducing a plug-in hybrid powertrain to its Maybach range in India at INR 33.5 million. The company has introduced the Maybach S 580e with an initial allocation limited to 30 units. 

It combines a 3.0-litre petrol engine delivering 443 hp and 560 Nm of torque with an electric motor producing 160 hp and 480 Nm. Together, the system generates a total output of 585 hp and 750 Nm of torque via a nine-speed transmission and all-wheel drive.

Powered by a 22 kWh usable battery, the saloon provides a WLTP-certified electric range of up to 98 km and reaches 100 kmph in 4.8 seconds, with a top speed limited to 250 kmph. Charging options include up to 11 kW AC and up to 60 kW DC fast charging.  

The interior features a four-seat layout with individual rear seats and a central console. Equipment includes air suspension using navigation data, rear-axle steering up to 10 degrees, 15 airbags, and a 31-speaker sound system. Digital interfaces operate on the Mercedes-Benz Operating System, incorporating a front-passenger display screen and driving assistance functions.

Santosh Iyer, MD & CEO, Mercedes-Benz India, said, "The Mercedes-Maybach S 580e perfectly reflects our strategy of offering the most desirable luxury portfolio, while offering customers the freedom to choose the technology that best suits their lifestyle. We are seeing rising demand for Plug-In-Hybrid among our top-end customers, and the Maybach S 580e combines the timeless exclusivity, handcrafted luxury and iconic luxury of a Maybach with the convenience of a plug-in hybrid technology. With ICE, BEV and PHEV models in our portfolio, Mercedes-Benz is uniquely positioned to offer diverse luxury mobility solution, ensuring performance, sustainability and luxury."

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Swedish luxury carmaker Volvo Auto India has appointed Karan Arora as Director of Marketing and PR. He joins the luxury automaker with over 15 years of leadership experience across the luxury automotive and luxury real estate sectors.

Arora previously worked in the luxury automotive industry, spending over six years at Audi India as Head of Marketing Communications and Experiential, where he managed product launches, events and customer engagement initiatives. He also held the role of Regional Business Manager for North India at Jaguar Land Rover.

In addition to his automotive background, Arora has led marketing teams in the real estate and home solutions sectors. His previous roles include managing premium and luxury residential marketing portfolios at Godrej Properties, Central Park and Smartworld Developers, as well as overseeing marketing for GROHE and American Standard at LIXIL India. Most recently, he served as Vice-President of Marketing at Krisumi Corporation.

Arora holds a Master of Business Administration from the International Management Institute, New Delhi and a Bachelor of Technology from Panjab University.

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German automotive luxury brand BMW India and BMW Motorrad India have opened pre-orders for the ‘100 Jahre Nurburgring’ edition vehicles to mark the upcoming 100th anniversary of the Nurburgring racetrack in 2027.

The limited collection includes five BMW M car models – the BMW M2 Coupé, BMW M3 Sedan, BMW M4 Coupé, BMW M5 Sedan and the BMW M5 Touring – alongside the BMW M 1000 R motorcycle. The release marks the entry of the BMW M5 Touring into the Indian market.

The edition models feature specific paint finishes in Nurburgring Green and Sapphire Black metallic with green accents, incorporating the ‘100 Years’ logo, Nurburgring since 1927 lettering and the Nurburgring circuit outline.

Exterior details include carbon fibre roofs, model-specific graphics and green wheel accents across select models, while the M5 Touring features a steel roof with custom stripes. Interior specifications across the car lineup include black leather with green and white stitching, door sills, carbon fibre trims, M Carbon bucket seats with individual upholstery, and an M Alcantara steering wheel with a 12 o'clock marker.

The BMW M 1000 R motorcycle features a painted fuel tank with the Nurburgring outline, an airbox cover with ‘one of 100’ numbering, carbon wheels with green accent stripes, an Alcantara seat with embroidered ‘100’ logos and black components for the rear swingarm and frame.

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Honda Cars India (HCIL), one of the leading manufacturers of passenger vehicles in the country, has announced its wholesales for September 2026.

The company reported total sales of 6,955 units, down 16 percent YoY, as compared to 8,296 units sold for the same period last year.

In the domestic market, the company sold 4,465 units, down 19 percent YoY, as compared to 5,503 units sold a year ago. On the exports front, the company shipped 2,490 units, down 11 percent YoY, as compared to 2,793 units last year.

Kunal Behl, Vice-President, Marketing & Sales, Honda Cars India, said, We are pleased to see positive sales momentum for the Honda City and Honda Amaze during the month. We are also gearing up for the launch of new Elevate, which will further strengthen our SUV offering with a refreshed and enhanced package. With the festive season underway and an exciting product introduction ahead, we look forward to building stronger momentum in the coming months.”

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