By T Murrali

The recently launched New Jaguar XE is giving the much needed fillip to Jaguar Land Rover India as the car plugs the gaps its previous products had. Available in the S & SE variants the new car comes with 184 kW Ingenium Turbocharged Petrol powertrain and 132 kW Ingenium Turbocharged Diesel powertrain options.

Rohit Suri, President and Managing Director, Jaguar Land Rover India Ltd (JLRIL), said, “The Jaguar XE has always been a distinctly designed executive sports saloon that provides exhilarating performance. The New Jaguar XE is an illustration of how enhancements in its design, technology and driving dynamics can rewrite the rules. We are confident that our Jaguar fans and discerning customers will be delighted with our latest offering.” Going forward, the company plans to launch I-Pace during this calendar; Land Rover Defender will follow. Defying the slow down the company has increased its market share in the premium segment to 16 percent, he said. 

Like all Jaguars the new XE distinctively manages to catch the eye from its muscular stance and sculpted bonnet to the new front and rear bumpers, larger front grille and slimmer LED headlamps and tail lamps. It is 4800mm long, 1,416mm high and 1,598mm wide. Its wheel base is 2,835mm and it has a boot volume 403 litres. The turning radius of the new car is 11.22 metres. The New Jaguar XE appears wider and lower than before, with large front apertures, bold graphics and muscular form, all alluding to the car’s performance intent and advanced aerodynamics.

New all-LED headlights with a striking ‘J’ blade daytime running light signature and Animated Directional Indicators create a more purposeful look. The rear of the car also features a new bumper design and slender all-LED tail lights with updated signature graphics which accentuate the visual width of the car, while the 17 inch wheels give it a more planted appearance.

Though all these elements give the sedan a sporty look the design is accentuated further with several nuances in exterior and interiors. To make a 4-door saloon, which is as fun to drive as a sports car, is no mean feat for Jaguar designers, inspired by the F-TYPE - its high-performance car - packed with enhancements, innovations and technology. Rewriting the rules of how a compact saloon should behave, it has all the elements Jaguar is known for - style, precision engineering and offering a tangible sense of excitement.

Driving in a pre-determined circuit the new XE gives a feel of sitting behind the wheel of a sports car, comfortably cocooned by its wrap-around dashboard. The soft grain leather steering wheel, form-hugging 14-way adjustable front seats and impeccable attention to every detail tells how everything is so pleasingly uncluttered and considerately functional.

A refreshed cockpit-style interior offers improved levels of comfort, and the raised centre console adds to its sportiness. Everything revolves around the driver as it was conceived with him in mind. The SportShift Selector, JaguarDrive Control and Touch Pro are central to its seamless design. Once inside the car, you can easily connect with the car straight away with the pulsing start button.

Powertrain

Jaguar’s range of engines features innovative technologies to provide lower fuel consumption and CO2 emissions, without compromising on performance. The new XE is powered by the British-built, Turbocharged Petrol or Diesel engines, both made of lightweight aluminium alloy which, combined with advanced low-friction technologies, deliver refined, efficient and engaging driving experience.

The 2.0 4-cylinder diesel engine powers the vehicle to reach a top speed of 228km; it reaches 100 kmph from zero in 8.1 seconds. Mated with automatic transmission the 1,999 cc engine delivers a maximum power of 132 kW at 4,000 rpm. The high-pressure common rail direct fuel injection, exhaust variable cam timing and a high-efficiency water-cooled intercooler work in combination for clean and efficient combustion; 430 Nm of torque is delivered over a wide engine speed range from 1,750 to 2,500 rpm, delivering the required performance and acceleration. The engine features a variable geometry turbocharger that adapts to the changing flow of exhaust gases for high torque throughout the rev range, and responsiveness that is uniform, progressive and reduces lag.

The 1,999 cc 4-cylinder petrol engine mated with automatic transmission delivers maximum power of 814 kW at 5,500 rpm gives a maximum torque of 365 Nm at 1,500 – 4,000 rpm. Top speed is 250kmph, 0 to 100 in 6.5sec. The intelligent Continuously Variable Valve Lift (CVVL) system varies the extent to which inlet valves are opened, reducing engine pumping losses. This lets the engine 'breathe' with maximum efficiency, optimising power and torque. CVVL works in combination with dual independent variable cam timing for ultimate operating flexibility, resulting in excellent power and fuel economy across the rev range. The twin-scroll turbocharger is fed by an integrated exhaust manifold which increases the transfer of energy to the turbine – significantly reducing turbo lag and improving engine response.

The company has created a range of sophisticated technologies which allow the user to modify the vehicle and enjoy the driving experience when required. JaguarDrive Control allows to select from Comfort, Eco, Dynamic, and Rain, Ice, Snow Mode. Each Mode has its own tailor-made programme which alters different parameters, such as engine and transmission response, steering feel, parasitic load management or traction and stability control.

Designing and building a sports car like XE was possible with a lightweight aluminium chassis and double wishbone front suspension that enables improved levels of handling and road holding, delivering an electrifying driving experience. Unusually for an executive sports saloon, it also features a sophisticated ‘Integral Link’ rear suspension, which provides sharp response and handling, while still retaining a refined and luxurious ride.

In order to help XE tackle winding roads, there's intelligent Torque Vectoring by Braking technology. Maximising control across all surfaces, the car continually monitors and balances the distribution of torque to improve both the grip and steering of the vehicle. Assisting with its stability, the system reduces understeer by applying the brake to the inside wheels, forcing greater torque to outer wheels. For example, on tight turns, it applies the brake to the inside wheel and directs more rotating force from the engine to the wheel with the most grip. The result is a unique combination of sports car-like agility, more consistent road holding, and a feeling of added confidence during drives.

A lightweight design reduces both fuel consumption and CO2 emissions, without compromising on durability and reliability. The weight saving technology assists with achieving a maximum speed of up to 250 kmph. Jaguar XE’s lightweight aluminium intensive body structure continues to play a major role in the car’s agile handling, exceptional safety and efficiency. Aluminium makes up 75 percent of the body and combines with the proven rear wheel drive system, double wishbone front and integral link rear suspension to offer a superior drive.

Connected Technologies

With increasing requirements to get connected to the outside world while driving, XE is loaded with a suite of integrated technologies as standard. The high-definition 10 inch Touch Pro personalised home screen gives all the help and information when required. The interactive side panel for multitasking together with a multimedia connection helps to access the music library. A dose of artificial intelligence makes the XE even listen with a voice recognition system for hands-free requests such as ‘call home’ or ‘find nearest fuel station.’

Interactive Driver Display uses high-definition, crystal-clear graphics to show 3D maps, vehicle settings, contacts and media options. These can be controlled from the multi-function steering wheel.

The standard remote allows to interact with the XE from anywhere with a data connection via the InControl Remote app. From anywhere in the world, it can give information from fuel levels to door and window status, enables to set the perfect cabin temperature in advance, and locate and secure the car from a distance. Smartphone Pack that comes as standard feature, is perfect for mobile phone screen sharing, and makes it easy to use an interactive set of apps through XE's Touch Pro system. It helps to stay connected to smartphone while in the car, and use any compatible apps like Spotify.

Another standard feature is Connected Navigation Pro, a navigation system which allows the user enjoy a continuously seamless experience, while making journeys easier and less stressful. It helps to plan the route, search surrounding locations, get travel tips, understand traffic situations, and even share the estimated time of arrival with friends. The mobile phone can be charged by simply resting it on the wireless device charger in front of the SportShift Selector. This technology is new to Jaguar, and XE is the first of its cars to feature it.

Other features include Online Pack – comprising 4G WiFi Hotspot, Live Apps and Smart Settings, adding to in-car experience so that the driver and passengers can enjoy the journey whilst staying connected to the world. Live Apps – for access to ‘live’ information services such as Weather Watch, Flight Tracker, News and Sports. Other helpful features include a Calendar and Online Media for access to Deezer and TuneIn accounts. Smart Settings, featuring artificial intelligence algorithms help XE learn the car user’s habits and tastes, and predicts seating, climate and music preferences. It'll even change the media channel at a certain time or on a specific day of the week.

Technology Predicts  

XE has a host of technologies that can detect potential trouble and help keep the driver alert, safe and comfortable. The Cruise Control and Speed Limiter keep the car at a set speed specified by the driver thereby helping him to stick to local speed limits. Driver Condition Monitor identifies fatigue levels based on driver behaviour and the length and time of the journey. It can even alert the driver to take a break. There is a rear camera for improved visibility when reversing, and a front and rear parking aid to help manoeuvre in and out of tight spaces. Lane Keep Assist detects when the vehicle is unintentionally drifting out of the lane and applies a corrective torque to the steering wheel, encouraging the driver to guide the vehicle back.

Planet-friendly

The Eco mode in XE encourages more efficient and environment-friendly driving. It also helps to cut fuel consumption by moderating energy demand placed on the engine by other systems, such as Climate Control. A display on the Touchscreen keeps the driver in the loop as well as providing some helpful driving tips.

The new XE comes equipped with the latest safety technologies to detect dangerous situations, and then actively respond to such potential situations. Dynamic Stability Control, for instance, detects the first signs of oversteer or understeer, helping to maintain a stable drive. Besides, it will safeguard the vehicle even in low-grip conditions. Engine drag torque control helps prevent wheel slip in adverse weather by providing a gentle push to the wheels where needed.

The premium LED headlights with signature DRL (daytime running lights) are standard on XE. The Auto High Beam Assist provides great visibility. The iconic chicane-shaped LED tail lights are sleek and elegant, wrapping themselves around from the side to the rear. The sleek tail lights are also LED, with the same dramatic animated directional Indicators as the headlights.

The Jaguar range in India includes XE (starting at INR 44.98 lakh), XF (starting at INR  49.78 lakh), F-PACE (starting at INR  63.78 lakh), XJ (starting at INR  111.30 lakh) and F-TYPE (starting at INR  90.93 lakh), ex-showroom. The vehicles are available through 27 authorized outlets across India. (MT)

Comments (0)

ADD COMMENT

Link Copied!

Maruti Suzuki India (MSIL), the country’s largest passenger vehicle manufacturer, has further expanded its product portfolio with the launch of the Victoris SUV.

The Victoris is being made available in multiple powertrain options, including petrol with strong hybrid, Allgrip Select (4x4) and factory-fitted S-CNG with an underbody tank design. Bookings are now open at INR 11,000.

The SUV can be had with a 1.5-litre hybrid powertrain with EV mode and e-CVT transmission, a multi-terrain 4x4 system with four drive modes and a CNG variant with dual ECUs.

The Victoris will join the Brezza, Ertiga, Fronx, Grand Vitara and Jimny to further expand its play in the SUV segment.

The new SUV features a 26.03 cm fully digital instrument cluster, 25.65 cm SmartPlay Pro X infotainment system with wireless Apple CarPlay and Android Auto, over-the-air updates and Alexa Auto integration. It also introduces a segment-first Infinity by Harman 8-speaker system with Dolby Atmos, 64-colour ambient lighting, ventilated seats, powered driver’s seat, wireless charging with cooling and a panoramic sunroof.

On safety, the Victoris comes with six airbags as standard, Level 2 ADAS with more than ten driver-assist features, all-wheel disc brakes, electronic parking brake, and a 360-degree camera. In fact, the Victoris has scored a 5-star Bharat NCAP safety rating for both adult and child occupants.

It comes with Maruti Suzuki India’s Arena Safety Shield, including ESP, ABS with EBD, hill hold control and a standard three-year/100,000 km warranty.

Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India, said, “The new-age Indian customer is well-travelled, hyper-connected, socially aware, technologically progressive and environmentally responsible. To meet the aspirations of such customers, our new SUV the Victoris has ‘Got It All’. Victoris is a Latin word that means ‘victory’. We are confident the Victoris with its high technology, sleek design, intelligent and connected features, 5-star level safety and multiple environment friendly powertrains will win hearts in India. With Victoris we are strengthening our SUV portfolio and our overall market share.”

Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India, said, “At Maruti Suzuki, we are always listening to our customers. Today’s young, and dynamic audience consider an automobile as a reflection of who they are – energetic, composed, confident and always moving forward. We gave this brief to our design and engineering teams for the all-new ‘Victoris’. SUVs may be the most loved segment today, but the SUV buyer has evolved. This new generation of young customers are ambitious, hyperconnected and value experiential living. The all-new Victoris is our answer to that shift - a progressive blend of tech, design and versatility. It is engineered with true SUV DNA and sets a new benchmark for what today’s automobiles can feel like. With the Victoris, we’re not just launching another SUV, we’re celebrating a new dimension to driving - one that’s ‘Got It All’.” 

Comments (0)

ADD COMMENT

Link Copied!

In celebration of India's dreamers and their aspirations, Mercedes-Benz India has announced the launch of its comprehensive festive campaign, ‘Dream Days’. Scheduled to run from 2nd September to 31st October 2025, the initiative is designed to make the ambition of owning a Mercedes-Benz more accessible than ever through a suite of tailored ownership benefits and experiential engagements.

The 360-degree campaign focuses on creating signature luxury experiences at every customer interaction. A core component is a range of innovative financial solutions aimed at empowering new and existing customers. For its entry and core model portfolios, Mercedes-Benz is introducing financial plans featuring exceptionally low monthly instalments, attractive interest rates and minimal down payments. First-time buyers will receive additional ‘Welcome Benefits’ when trading in their current vehicle.

Further enhancing flexibility, a unique ‘Seasonal Payment Plan’ allows customers to structure their payment schedules around periods of higher cash flow, such as bonus months, alleviating the burden of uniform monthly payments. A standout ‘Key to Key’ programme for select models like the S-Class enables customers to upgrade to a new vehicle after 24 to 36 months with zero down payment, effectively allowing them to own two new Mercedes-Benz cars within a four-year period.

Complementing these ownership advantages, Mercedes-Benz is elevating its customer service with nationwide ‘Service Clinics’. During these events, trained brand engineers will travel to various locations to provide personalised vehicle diagnostics and address owner concerns directly.

The campaign will culminate in the ‘Dream Days Festival’, a first-of-its-kind event touring six key cities: Chandigarh, Ahmedabad, Pune, Bengaluru, Chennai and Kochi. This two-day festival will offer participants hands-on driving experiences across specially designed tracks that demonstrate the capabilities of the brand’s sedans, SUVs, electric vehicles and high-performance AMG models. Attendees can also enjoy immersive brand experiences, such as the Burmester Sound Experience, fostering a deeper connection with the Mercedes-Benz brand.

Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, said, "India is a nation built on dreams – from startup founders, entrepreneurs to seasoned executives, every dreamer deserves the luxury that they aspire for. This festive campaign, hence, underlines our commitment to fulfil the aspirations of our customers, offering flexible and curated financial solutions, supporting them with their purchase decision. We are confident these financial solutions will find immense value among customers, creating excitement and positive momentum in the market this festive season.”

Comments (0)

ADD COMMENT

Link Copied!

Hyundai Motor India (HMIL), one of the leading passenger vehicle manufacturers, has introduced the Creta King and Creta King Limited Edition to mark a decade of its popular Creta SUV in the domestic market. The company has also added new features to other Creta variants.

The Creta King includes features such as R18 diamond cut alloys, a driver power seat with memory function and a passenger seat with electric adjustments. It also comes with a dashcam, wireless Android Auto/Apple CarPlay and dual-zone automatic temperature control. The vehicle is available with a 1.5L petrol, 1.5L diesel and 1.5L turbo petrol engine. A new Black Matte colour is also being introduced.

The Creta King Limited Edition adds exclusive ‘King’ branding on elements like the seat belt cover, headrest cushion and key cover. This limited edition is available in Abyss Black, Atlas White and the new Black Matte colours.

The Creta King Knight, with its black design, also receives upgraded features including R18 matte black alloys, electric seat adjustments for the driver and passenger, a dashcam and dual-zone automatic temperature control.

Tarun Garg, Whole-Time Director and Chief Operating Officer, Hyundai Motor India, said, “At HMIL, we have always believed in delighting our customers with fresh choices and enhanced experiences. Ahead of this festive season, we are excited to introduce the Creta King and Creta King Limited Edition in our SUV, the Hyundai Creta. These additions, coupled with enriched feature offerings in the Creta line up will reinforce our commitment to offering products that blend style, performance, technology and safety. We are confident that these new introductions will add to the festive excitement and further strengthen the appeal of Hyundai’s most loved SUV among Indian customers.”

Additionally, new features have been added across other Creta variants, including a dashcam, dual-zone automatic temperature control and wireless Android Auto/Apple CarPlay. The Creta N Line also gets these new features.

Comments (0)

ADD COMMENT

Link Copied!

Honda Cars India has introduced a series of updates to its popular SUV, the Honda Elevate in time for the festive season. The enhancements include new interior colour options and exterior styling upgrades, aiming to give the vehicle a more premium and stylish feel.

The top-of-the-range Honda Elevate ZX grade now features a new Ivory interior theme, complete with ivory leatherette seats and soft-touch inserts on the doors and instrument panel. As an optional extra, customers can choose a new ‘Alpha-Bold plus Grille’ for a more commanding front profile, along with a 360-degree surround vision camera and 7-colour ambient lighting. With these additions, the Elevate ZX offers a choice of three distinct interior themes: Tan, Ivory and Black.

For the V and VX grades, Honda is introducing new black fabric upholstery, which replaces the previous shadow beige option. These variants also feature dual-tone interiors with ivory soft-touch inserts. The new Alpha-Bold plus Grille is available as an accessory for these models and the Crystal Black Pearl colour option is now offered across the V, VX and ZX grades.

Kunal Behl, Vice-President Marketing & Sales, Honda Cars India, said, “The Honda Elevate is a very successful model and has been greatly appreciated by customers for its versatility in both the domestic and export markets. With the introduction of the new ZX grade with ivory interiors and new enhancements across all grades, it is our endeavour to offer more choices to customers during the festive period and warmly welcome them into the Honda family.”

The Honda Elevate is powered by a 1.5L i-VTEC petrol engine and is available with a choice of a 6-speed manual or 7-speed CVT automatic transmission. The SUV continues to offer a range of safety features, including the Honda Sensing advanced driver-assist system in the ZX grade, which includes Collision Mitigation Braking and Adaptive Cruise Control.

Comments (0)

ADD COMMENT

Link Copied!