SUVs continue their dominant streak as the vehicle of choice across demographics. They have come to account for a 43 percent year-on-year traffic increase across all sub-segments, according to a statement by CarDekho.com.  
Released with an eye on the festive season of 2024, the statement takes a look at the pre-festive season traffic trends across various sub-segments of the four-wheel passenger vehicle industry during the period April-September. 
With SUVs dominating, the statement reads that 58 models are available in the respective segment. Stating that more models are scheduled to be launched in FY2024-25, it underlines the broad range of fuel and engine type combinations, catering to diverse consumer needs and providing tailored options to suit varying preferences.
In the April-September 2024 period, the mass SUV segment led the growth in the automotive market, registering a strong 43 percent year-over-year (YoY) increase in traffic. Its contribution to overall traffic on the platform rose from 50 percent to 63 percent, making it the most dominant body type. 
While all SUV sub-segments displayed significant growth, the compact SUVs (sub-four-metre) sub-segment led the charge in the SUV segment with 37 percent year-on-year growth, increasing their traffic contribution from 32 percent to 38 percent. 
Interesting is the rise in prices of hatchbacks in the Indian market with their average selling price getting close to the average selling price of SUVs. 
This is said to be one of the factors that is leading to a switch to SUVs. With executive SUVs witnessing the highest growth within the SUV category at 47 percent year-on-year increase (their share is rising from 15 percent to 19 percent respectively), the demand for SUVs is expected to rise steadily over the short and mid-term as existing as well as new infrastructure quality continues to be a matter of concern. The quality of infrastructure looks inversely proportional to the rise in toll tax ironically across highways and city roads. 
The midsize SUV sub-segment also performed well with a 31 percent year-on-year increase, as per the CarDekho.com statement.

Mass hatchback segment
In the mass hatchback segment, traffic grew by 28 percent year-on-year, driven largely by premium hatchbacks that make up 86 percent of the total traffic in the respective category. 
Premium hatchbacks experienced a 31 percent year-on-year growth, while mini hatchbacks grew by 20 percent. The micro hatchbacks saw a 22 percent decline in traffic (this includes cars like the Marut Alto).
With a shift in consumer interest away from smaller, ultra-compact vehicles evident, it is the SUVs that seem to benefit from rather than sedans. 
The sedans showed the lowest growth among all body types with an 18 percent year-on-year increase, maintaining a consistent 15 percent share of overall traffic. Despite this, the premium sedan segment saw a significant 65 percent year-on-year growth even though it is driven by just one model. The sub-segment’s contribution remains at only one percent of total site traffic.
“The continued growth of the SUV segment reflects a strong and evolving consumer preference within the automotive industry. SUVs have become the vehicle of choice for a wide range of buyers due to their versatility, enhanced driving comfort, and ability to meet the diverse needs of Indian consumers. Compact SUVs, in particular, have gained significant traction, offering the perfect combination of practicality and performance. As we see this segment expand, it's driving healthy competition, promoting innovation, and ultimately offering a wider range of choices to the Indian consumer. This surge signals a maturing market where consumers are increasingly discerning, pushing the industry to elevate its game across design, features, and value proposition,” said Mayank Jain, CEO, New Auto (CarDekho Group).

Luxury autos
On the luxury brand side, the CarDekho.com statement reads, that traffic rose by 17 percent year-on-year across all model pages. Although luxury vehicles continue to garner interest, their share of total traffic remains relatively low compared to mass market segments, it mentioned.

Image for representative purpose only
 

Comments (0)

ADD COMMENT

Link Copied!

BMW ALPINA has presented its identity as a brand under the custodianship of the BMW Group. The move follows a brand activation in January and establishes a framework for the production and design of future models.

The company said going forward BMW ALPINA vehicles will be manufactured within BMW Group plants that have been modified to meet the brand's specifications. This production integration allows for personalisation options, enabling customers to customise vehicle details.

Standard features for the marque will include leather interiors available in multiple colours. The brand will maintain signature design elements, including the 20-spoke alloy wheel design and a specific exterior colour palette.

Heritage and Emblem Design

The new emblem reinterprets the historical throttle body and crankshaft elements. The design utilises linework and a transparent execution to create a silhouette with reduced colouring. This badge, combined with the recently revealed wordmark, forms the brand's updated iconography.

The brand's engineering focus remains on combining high-speed performance with ride comfort, specifically for long-distance travel.

The modernisation aims to balance ALPINA's history of power and discretion with BMW Group's production capabilities. The company states that the manufacturing shift to BMW Group plants ensures the standards of the brand are maintained while increasing the scope for material selection and interior curation.

Comments (0)

ADD COMMENT

Link Copied!

German luxury automotive brand BMW Group India has introduced the petrol-powered X3 30 xDrive M Sport Pro at INR 7.45 million (ex-showroom), which is locally produced at the BMW Group Plant Chennai. This new variant expands the X3 portfolio, joining the existing xDrive 20 petrol and xDrive 20d diesel models.

The BMW X3 30 xDrive M Sport Pro is equipped with a 2-litre, four-cylinder petrol engine featuring TwinPower Turbo technology and 48V mild-hybrid systems. It delivers 258 hp and 400 Nm of torque, enabling acceleration from zero to 100 kmph in 6.3 seconds. Power is managed via an eight-speed Steptronic transmission and the xDrive all-wheel-drive system.

It gets adaptive suspension with electronically controlled dampers as standard, allowing drivers to toggle between Sport and comfort-oriented settings.

In terms of dimensions, the X3 30 xDrive M Sport Pro measures 4,755 mm in length and 1,920 mm in width. The exterior features a blacked-out kidney grille with ‘Iconic Glow’ illumination and adaptive LED headlights. The M Sport Pro package adds – 20-inch M alloy wheels, M Sport brakes with red calipers, M Aerodynamic package with air intakes and M Lights Shadowline with a tinted finish.

The cabin features the BMW Curved Display, consisting of a 12.3-inch information display and a 14.9-inch control display running on Operating System 9. The instrument panel is wrapped in Sensatec and the interior includes a BMW Interaction Bar and a panoramic glass sunroof.

For driver assistance, the vehicle includes ‘Driving Assistant Plus’ as standard, which features active cruise control with stop-and-go functionality and lane-keep assistant. The ‘Parking Assistant Plus’ system provides a surround-view camera and a drive recorder.

Hardeep Singh Brar, President and CEO, BMW Group India, said, “The BMW X3 has always been the definitive choice for those who seek a perfect blend of luxury and versatility. With introduction of the new BMW X3 30 xDrive M Sport Pro, we are taking that legacy to an enhanced level of performance and presence. Power attracts power, and the new X3 30 delivers exactly that pairing a more aggressive engine with refined luxury to create a truly spirited driving experience. With this new addition, we have further expanded the X3 offering in India to cater to our modern, performance-driven customers who demand more.”

Comments (0)

ADD COMMENT

Link Copied!

Hyundai Motor India, one of the leading passenger vehicle manufacturers, is gearing up to introduce its premium luxury brand Genesis in India and has marked a senior appointment by onboarding Madhurendra Malu as the Vertical Head for Genesis in the country.

With over two decades of experience, Malu joins Genesis from JSW MG Motor India, where he is said to be instrumental in setting up the MG SELECT luxury retail channel. Previously, he had also led the expansion for Skoda Auto India’s dealer network. With experience across sales, strategy and network development he had also held long tenure at Maruti Suzuki India.

A graduate of the Management Development Institute (MDI), Gurgaon, he will be responsible for establishing and leading Hyundai India’s premium play in the luxury car market.

At present, Genesis sells a range of luxury cars across sedans, SUVs and electric vehicles.

Comments (0)

ADD COMMENT

Link Copied!

Kia India, one of the leading passenger vehicle manufacturers, a partner of FIFA since 2007, has announced two programmes for the FIFA World Cup 2026 – ‘Kia Walk with Champions’ and ‘Kia Drive to FIFA World Cup 2026’. These initiatives offer customers opportunities to attend the tournament in the USA.

Kia Walk With Champions will allow two children, aged 10–14 years, to serve as Official Match Ball Carriers (OMBC) during a group stage match. One winner will be selected from customers who book and purchase a Carens Clavis ICE, and another from those who purchase the Carens Clavis EV between 12 February and 10 March 2026.

The selected children will walk onto the pitch with a parent or guardian. Kia will provide travel, visa and hospitality arrangements for the winners.

On the other hand, the Kia Drive to FIFA World Cup 2026 will award four customers an expenses-paid trip to watch a match live in the USA. The opportunity is open to customers who book and purchase the following models during the campaign period – Seltos, Sonet, Syros and Carens Clavis.

Each winner can travel with one companion. The selection process for both initiatives will be conducted through an audited lucky draw.

Atul Sood, Senior Vice President – Sales & Marketing, Kia India, said, “Kia’s association with FIFA spans nearly two decades globally, and we are proud to extend this legacy to our customers in India. The FIFA World Cup 2026 represents the pinnacle of global sporting passion, and through these initiatives, we are giving our customers an opportunity to be part of that extraordinary stage. Whether it is witnessing a live World Cup match or seeing their child walk onto the pitch as an Official Match Ball Carrier, these are truly once-in-a-lifetime experiences. At Kia, we aim to go beyond mobility and create meaningful moments that our customers and their families will cherish forever.”

Comments (0)

ADD COMMENT

Link Copied!