SUVs continue their dominant streak as the vehicle of choice across demographics. They have come to account for a 43 percent year-on-year traffic increase across all sub-segments, according to a statement by CarDekho.com.  
Released with an eye on the festive season of 2024, the statement takes a look at the pre-festive season traffic trends across various sub-segments of the four-wheel passenger vehicle industry during the period April-September. 
With SUVs dominating, the statement reads that 58 models are available in the respective segment. Stating that more models are scheduled to be launched in FY2024-25, it underlines the broad range of fuel and engine type combinations, catering to diverse consumer needs and providing tailored options to suit varying preferences.
In the April-September 2024 period, the mass SUV segment led the growth in the automotive market, registering a strong 43 percent year-over-year (YoY) increase in traffic. Its contribution to overall traffic on the platform rose from 50 percent to 63 percent, making it the most dominant body type. 
While all SUV sub-segments displayed significant growth, the compact SUVs (sub-four-metre) sub-segment led the charge in the SUV segment with 37 percent year-on-year growth, increasing their traffic contribution from 32 percent to 38 percent. 
Interesting is the rise in prices of hatchbacks in the Indian market with their average selling price getting close to the average selling price of SUVs. 
This is said to be one of the factors that is leading to a switch to SUVs. With executive SUVs witnessing the highest growth within the SUV category at 47 percent year-on-year increase (their share is rising from 15 percent to 19 percent respectively), the demand for SUVs is expected to rise steadily over the short and mid-term as existing as well as new infrastructure quality continues to be a matter of concern. The quality of infrastructure looks inversely proportional to the rise in toll tax ironically across highways and city roads. 
The midsize SUV sub-segment also performed well with a 31 percent year-on-year increase, as per the CarDekho.com statement.

Mass hatchback segment
In the mass hatchback segment, traffic grew by 28 percent year-on-year, driven largely by premium hatchbacks that make up 86 percent of the total traffic in the respective category. 
Premium hatchbacks experienced a 31 percent year-on-year growth, while mini hatchbacks grew by 20 percent. The micro hatchbacks saw a 22 percent decline in traffic (this includes cars like the Marut Alto).
With a shift in consumer interest away from smaller, ultra-compact vehicles evident, it is the SUVs that seem to benefit from rather than sedans. 
The sedans showed the lowest growth among all body types with an 18 percent year-on-year increase, maintaining a consistent 15 percent share of overall traffic. Despite this, the premium sedan segment saw a significant 65 percent year-on-year growth even though it is driven by just one model. The sub-segment’s contribution remains at only one percent of total site traffic.
“The continued growth of the SUV segment reflects a strong and evolving consumer preference within the automotive industry. SUVs have become the vehicle of choice for a wide range of buyers due to their versatility, enhanced driving comfort, and ability to meet the diverse needs of Indian consumers. Compact SUVs, in particular, have gained significant traction, offering the perfect combination of practicality and performance. As we see this segment expand, it's driving healthy competition, promoting innovation, and ultimately offering a wider range of choices to the Indian consumer. This surge signals a maturing market where consumers are increasingly discerning, pushing the industry to elevate its game across design, features, and value proposition,” said Mayank Jain, CEO, New Auto (CarDekho Group).

Luxury autos
On the luxury brand side, the CarDekho.com statement reads, that traffic rose by 17 percent year-on-year across all model pages. Although luxury vehicles continue to garner interest, their share of total traffic remains relatively low compared to mass market segments, it mentioned.

Image for representative purpose only
 

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Jeep India has announced the return of the Wrangler Willys 41 Limited Edition. The release follows the 2025 edition of the vehicle, which sold out within seven days. This model is inspired by the 1941 Willys MB and is limited to 41 units for the Indian market.

The limited edition is available at Jeep dealerships across India at a premium of INR 200,000 over the standard Rubicon price. The optional accessory kit is priced at INR 3,60,000.

The model is based on the Rubicon variant and includes heritage design cues such as WWII-themed graphics and ‘One of 41’ badging. It is positioned as a tribute to the brand's military origins and off-road history.

The Wrangler Willys 41 includes several hardware updates as standard:

• Motorised Side Steps: Automated steps for cabin entry and exit.
• Integrated Digital Video Recorder: A dash camera system for journey documentation.
• Heritage Detailing: Specific graphics and badging throughout the exterior and interior.

Jeep has also introduced an optional accessory kit for this edition. The kit includes: Roof Carrier – a storage system with an integrated side ladder. Sunrider Roof Top – an open-air roof solution.

Kumar Priyesh, Business Head and Director – Automotive Brands, Stellantis India, said, “The Willys legacy is more than a story – it is the foundation of Jeep’s character. The Wrangler Willys 41 2.0 is our tribute to that heritage. It reflects the spirit of the original 1941 Willys MB while delivering the capability, authenticity and emotional connection that Jeep owners value deeply blending timeless Willys cues with contemporary engineering to deliver capability, exclusivity and character in equal measure.”

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Nissan Motor India (NMIPL) has launched a retail finance scheme for the Nissan Magnite through Nissan Renault Financial Services India (NRFSI). The offer is available for vehicle bookings made until the end of March 2026.

The scheme provides a rate of interest (ROI) starting at 5.55 percent for customers with a CIBIL score. It includes options for 100 percent on-road funding, which covers the vehicle cost, registration, insurance and associated charges.

The programme is designed to provide repayment flexibility with loan tenures extending up to seven years. NRFSI has structured the product to include specific facilities for borrowers:

Foreclosure: Zero charges for closing the loan after 24 months.

Payments: Provision for part-payment of the loan amount.

Processing: A digital loan process, excluding KYC and RTO documentation.

Support: Access to a 24x7 WhatsApp chatbot and dedicated customer care.

The finance package includes additional incentives valued up to INR 22,000 for customers choosing NRFSI. Existing Nissan customers are eligible for loyalty benefits and add-on advantages when opting for this finance route.

The 5.55 percent ROI is applicable for a loan amount of INR 500,000, which Nissan states provides an EMI advantage compared to rates currently offered by commercial banks.

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TATA.ev has launched the new Punch.ev in India, positioned to accelerate the transition to electric mobility in the entry-level segment with prices starting INR 969,000 (ex-showroom, Mumbai) for the 30 kWh battery variant, while the 40 kWh variant can be had at INR 1.08 million.

Furthermore, the company has also marked the introduction of Battery-as-a-Service (BaaS) financing model, which lowers the initial purchase price to INR 649,000, supplemented by a battery EMI of INR 2.6 per kilometre.

The Punch.ev is built on the acti.ev architecture and offers two battery configurations to address varying range requirements:

• Long Range: Features a 40 kWh LFP prismatic cell battery pack. It delivers a real-world range of approximately 355 km and an ARAI-certified range of 468 km.
• Standard Range: Includes a 30 kWh battery pack option for city-focused use.

The EV supports express charging, allowing the battery to transition from 20 percent to 80 percent in 26 minutes. A 15-minute charge can provide 135 km of real-world range.

TATA.ev has established a network of over 230,000 charging points across 1,500 cities. This includes a ‘.ev Verified’ network of 2,500 fast chargers and 130 hubs on 80 highways. The company plans to expand its highway charging presence to 800 points by the March 2026.

To support first-time buyers, TATA.ev has introduced a lifetime warranty on the high-voltage (HV) battery, covering unlimited kilometres. This measure is intended to address concerns regarding battery longevity and maintenance costs.

Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicle and Tata Passenger Electric Mobility, said, “The new Punch.ev, makes electric mobility truly accessible, practical and worry free for every household. With a real-world range of around 355 km, fast charging capability, a lifetime HV battery warranty and a highly accessible price point, it resolves the core concerns that have thus far held customers back from choosing an entry level EV as their primary car. By bringing together everything customers seek in their preferred car for both daily and long-distance travel, the new Punch.ev marks a significant leap forward in the democratisation of electric mobility in India.”

The Punch.ev can be had in three versions: Smart, Adventure and Empowered.

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Volkswagen Passenger Cars India has launched the Tayron R-Line SUV at an introductory price of INR 4.69 million (ex-showroom).

The Tayron R-Line features R-Line styling and is manufactured using the brand's design DNA and is part of the company’s strategy to expand its portfolio in the premium segment in India.

The SUV is powered by a 2.0-litre TSI EA888 evo4 engine, producing 204 PS and 320 Nm of torque. It comes with a 7-speed DSG transmission and the 4MOTION All-Wheel Drive (AWD) system, which allows drivers to select from six driving profiles.

In terms of dimensions, it is 4792 mm in length, 1866 mm width and 1665 mm height. The wheelbase is 2789 mm features 19-inch Coventry alloys. On the inside, it gets a 38.1 cm infotainment screen and a 26.03 cm digital cockpit. The front seats feature 12-way electric adjustment with memory, ventilation, heating and an 8-mode massage function.

The Tayron R-Line features IQ Light with HD Matrix LED headlamps and illuminated front and rear logos. It is equipped with 11-speaker Harman Kardon sound system with 700 watts output, dual 45W USB-C ports and wireless charging for two devices. Augmented Reality (AR) head-up display and gesture-controlled tailgate.

In terms of safety, the Tayron R-Line is equipped with Level 2 ADAS featuring 14 functions. Standard safety equipment includes 9 airbags, Electronic Stability Control, and Hill Ascent and Descent control.

Nitin Kohli, Brand Director, Volkswagen Passenger Cars India, said, “The Tayron R-Line embodies our vision of aspirational premium cars that add meaningful value to customer lives. It is designed for those who value performance as much as luxury, and who seek a vehicle that reflects their progressive mindset. With the Tayron R-Line, we are reinforcing our commitment to bringing globally admired, performance-led products that elevate the brand’s presence in India.”

The Tayron R-Line SUV can be had in seven colour options: Dolphin Grey Metallic, Oyster Silver Metallic, Ultraviolet Metallic, Cipressino-Green Metallic, Nightshade Blue Metallic, Grenadilla Black Metallic and Oryx White Mother-of-Pearl Effect.

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