SUVs continue their dominant streak as the vehicle of choice across demographics. They have come to account for a 43 percent year-on-year traffic increase across all sub-segments, according to a statement by CarDekho.com.  
Released with an eye on the festive season of 2024, the statement takes a look at the pre-festive season traffic trends across various sub-segments of the four-wheel passenger vehicle industry during the period April-September. 
With SUVs dominating, the statement reads that 58 models are available in the respective segment. Stating that more models are scheduled to be launched in FY2024-25, it underlines the broad range of fuel and engine type combinations, catering to diverse consumer needs and providing tailored options to suit varying preferences.
In the April-September 2024 period, the mass SUV segment led the growth in the automotive market, registering a strong 43 percent year-over-year (YoY) increase in traffic. Its contribution to overall traffic on the platform rose from 50 percent to 63 percent, making it the most dominant body type. 
While all SUV sub-segments displayed significant growth, the compact SUVs (sub-four-metre) sub-segment led the charge in the SUV segment with 37 percent year-on-year growth, increasing their traffic contribution from 32 percent to 38 percent. 
Interesting is the rise in prices of hatchbacks in the Indian market with their average selling price getting close to the average selling price of SUVs. 
This is said to be one of the factors that is leading to a switch to SUVs. With executive SUVs witnessing the highest growth within the SUV category at 47 percent year-on-year increase (their share is rising from 15 percent to 19 percent respectively), the demand for SUVs is expected to rise steadily over the short and mid-term as existing as well as new infrastructure quality continues to be a matter of concern. The quality of infrastructure looks inversely proportional to the rise in toll tax ironically across highways and city roads. 
The midsize SUV sub-segment also performed well with a 31 percent year-on-year increase, as per the CarDekho.com statement.

Mass hatchback segment
In the mass hatchback segment, traffic grew by 28 percent year-on-year, driven largely by premium hatchbacks that make up 86 percent of the total traffic in the respective category. 
Premium hatchbacks experienced a 31 percent year-on-year growth, while mini hatchbacks grew by 20 percent. The micro hatchbacks saw a 22 percent decline in traffic (this includes cars like the Marut Alto).
With a shift in consumer interest away from smaller, ultra-compact vehicles evident, it is the SUVs that seem to benefit from rather than sedans. 
The sedans showed the lowest growth among all body types with an 18 percent year-on-year increase, maintaining a consistent 15 percent share of overall traffic. Despite this, the premium sedan segment saw a significant 65 percent year-on-year growth even though it is driven by just one model. The sub-segment’s contribution remains at only one percent of total site traffic.
“The continued growth of the SUV segment reflects a strong and evolving consumer preference within the automotive industry. SUVs have become the vehicle of choice for a wide range of buyers due to their versatility, enhanced driving comfort, and ability to meet the diverse needs of Indian consumers. Compact SUVs, in particular, have gained significant traction, offering the perfect combination of practicality and performance. As we see this segment expand, it's driving healthy competition, promoting innovation, and ultimately offering a wider range of choices to the Indian consumer. This surge signals a maturing market where consumers are increasingly discerning, pushing the industry to elevate its game across design, features, and value proposition,” said Mayank Jain, CEO, New Auto (CarDekho Group).

Luxury autos
On the luxury brand side, the CarDekho.com statement reads, that traffic rose by 17 percent year-on-year across all model pages. Although luxury vehicles continue to garner interest, their share of total traffic remains relatively low compared to mass market segments, it mentioned.

Image for representative purpose only
 

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Kia India, one of the leading passenger vehicle manufacturers, has announced the final leg of its multi-city cultural partnership with HYBE INDIA, introducing the ‘Kia Vibe Studio’ experience to the national capital.

Designed to target Gen Z creators and premium lifestyle audiences, the activation will serve as a marketing anchor for the brand's latest mass-premium SUV, the 2026 Kia Syros.

The HYBE INDIA Pop-Up Park is scheduled to take place on 13–14 June 2026 at Yashobhoomi (IACC) in New Delhi. The event combines automotive showcase infrastructure with music, fandom and multi-format creator engagement zones.

The centrepiece of the activation is the Kia Vibe Studio, a specialised content creation pod built directly inside the cabin of the 2026 Kia Syros.

The integration allows visitors to record, edit and instantly download high-definition performance and lip-sync videos. By converting the stationary vehicle's acoustic interior, ambient lighting and connected infotainment hardware into an active studio space, the campaign positions the SUV as a tech-driven platform for self-expression.

The event serves as a prominent touchpoint for the 2026 Kia Syros, which features several upgrades designed for the Indian market, including an enhanced design with a more rugged SUV stance, muscular body panels and sports-themed trim configurations. Expanded accessibility to automatic gearboxes, including the introduction of a high-demand diesel automatic (AT) variant.

The SUV is built on a platform engineered for a 5-star Bharat NCAP (BNCAP) crash safety rating, featuring an optimised distribution of connected tech features across lower and mid-tier trims.

Following the public pop-up park event, HYBE INDIA will conduct on-ground talent auditions on 14 June 2026 at the Shangri-La Eros, Delhi. The talent scout marks part of an international entertainment initiative aimed at discovering, training, and launching India’s first global girl group under the K-pop blueprint.

The Delhi showcase concludes the regional ‘Pop-Up Park’ phase of the 10-city marketing campaign, which completed consecutive runs in Guwahati, Mumbai, Pune, Hyderabad and Bengaluru.

While the experiential park footprint concludes in Delhi, the talent pipeline will continue across secondary markets. Auditions are scheduled to advance into Ahmedabad, Kolkata, and Chandigarh, allowing Kia India to sustain its brand engagement with youth demographics nationwide.

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Italian supercar manufacturer Automobili Lamborghini has been awarded the ‘Red Dot: Best of the Best 2026’ accolade for its ultra-limited, ‘few-off’ hypercar, the Fenomeno. Honoured in the Product Design category, the prize represents the highest distinction in the global Red Dot evaluation, reserved for avant-garde projects that establish new benchmarks in visionary aesthetics and contemporary engineering.

The victory coincides with a milestone chapter for the brand, as the car was designed to celebrate the 20th anniversary of the Lamborghini Centro Stile. The official award ceremony is scheduled to take place on 7 July 2026, at the Aalto Theater in Essen, Germany.

The Fenomeno introduces an evolved corporate design language dubbed ‘hyper-elegant’ design, which strips back complex body panels to achieve formal purity while maximising functional on-track aerodynamics.

The supercar’s front fascia is heavily inspired by motorsport architecture. The front end utilises large racing-derived air intakes and a completely revised daytime running light signature modelled after the bull's horns found in the traditional Lamborghini corporate emblem. It subtly integrates the brand's iconic Y-shaped visual motifs, seamlessly connecting a low-slung carbon fibre front splitter to the headlamps.

The side profile and silhouette are defined by a single, continuous silhouette line running nose-to-tail, the design pays homage to the extended long-tail aerodynamics of the track-only Essenza SCV12. The car was displayed in a launch livery of Giallo Crius, a vibrant yellow hue that emphasises the vehicle’s upper body volumes against high-contrast, performance-oriented exposed carbon fibre elements below.

Beneath its custom carbon fibre bodywork, the plug-in hybrid (PHEV) Fenomeno utilises a thoroughly reworked mechanical architecture derived from the Revuelto, establishing itself as the fastest road-going vehicle in Lamborghini’s history.

The vehicle balances its extreme power-to-weight ratio through specialized hardware, including an advanced 6D motion sensor that measures acceleration across six axes, race-derived firm dampers, and high-end CCM-R Plus carbon-ceramic brakes adapted directly from Lamborghini’s SC63 endurance race car.

The Fenomeno features a 6.5-litre naturally aspirated V12 engine with 3 electric motors, which produce a combined 1,080 CV (1,065 hp) – with the internal combustion engine contributing a record 835 CV on its own, making it Lamborghini's most powerful V12 ever produced. The vehicle can accelerate from zero to 100 kmph in a claimed 2.4 seconds, while a zero to 200 kmph can be attained in 6.7 seconds. It has a top speed of over 350 kmph. It features a class-leading weight-to-power ratio of 1.64 kg/CV.

The Fenomeno is strictly limited to 29 units globally for the coupe version (complemented by an even rarer 15-unit Roadster variant).

Mitja Borkert, Design Director, Automobili Lamborghini, said, “This valuable and renowned recognition confirms the direction of the design DNA we are shaping with the team at Lamborghini Centro Stile, and underscores our future strategy. Fenomeno is a manifesto of style that expands our design language once again in an unexpected way, going beyond expectations and continuing the bloodline of our successful few-off cars in an athletic and elegant way."

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Renault India, a wholly-owned subsidiary of the French Renault Group, has announced the official ARAI-certified fuel efficiency for the new Duster Turbo TCe 100. The upcoming midsize SUV achieves a certified fuel economy of 19.41 kmpl, aiming to offer a balance of everyday performance and low fuel consumption.

The TCe 100 powertrain has been developed exclusively for the Duster line and features specific tuning to optimise thermal efficiency and power delivery. The SUV is built on Renault's all-new RGMP platform. The engine and drivetrain are comprehensively engineered to align with this advanced architecture's structural dynamics.

The turbocharged petrol engine produces a peak power output of 100 PS and 160 Nm of torque. Power is sent to the wheels via a 6-speed manual transmission, calibrated to deliver responsive performance and a smooth driving experience across varied road conditions.

Dr V. Vikraman, Chief of Renault Engineering at Renault Group India, said, “The ARAI-certified fuel efficiency reflects Renault’s focus on practical engineering and customer value. The Turbo TCe 100 engine uses turbocharging and efficient combustion to deliver responsive performance with strong fuel economy. With the 6‑speed manual transmission, the powertrain provides a balanced and efficient driving experience.”

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Hyundai Motor India, one of the leading passenger vehicle manufacturers, has announced the launch of the ‘Hyundai Innovation Challenge 2026’. The initiative invites applications from high-potential startups to collaborate on developing next-generation mobility and automobile technologies.

The program is curated and supported in partnership with ZER01NE, Hyundai Motor Group’s global open innovation platform. The challenge is structured as a 6-month innovation initiative designed to bridge the gap between entrepreneurial concepts and commercial validation. Hyundai Motor India is seeking cutting-edge software and hardware solutions across several core technology pillars – electrification & alternative energy systems; new mobility models & connectivity frameworks; Advanced Driver Assistance Systems (ADAS); Artificial Intelligence (AI)-driven automotive tools and next-generation integrated vehicle technologies.

While the application platform outlines 15 specific focus areas, the automaker encourages startups to submit any disruptive ideas that demonstrate strong potential for high-impact mobility solutions, even if they fall outside the listed criteria.

The program will run on a structured evaluation pipeline managed by LINK Innovation, a global startup consulting and accelerator platform. Startups can submit their entries through the designated LINK Innovation website until the end of June 2026. Applications will be reviewed on a rolling basis throughout the open timeline, judged against a set of preliminary technical and operational parameters. Shortlisted startups will undergo a rigorous review focusing specifically on their technology and product readiness levels. Shortlisted candidates will progress to a final pitch round hosted before HMIL's top management.

The selected startups for the final cohort will gain access to Hyundai's industrial capabilities to transform theoretical concepts into market-ready products. They will get opportunities to co-create future mobility solutions alongside Hyundai Motor India, backed by dedicated Proof-of-Concept (PoC) grants. Hands-on technical guidance and expert mentorship from engineering specialists. Access to Hyundai’s robust commercial ecosystem and customer base to unlock market exposure. Long-term avenues for potential corporate investments and enduring strategic business partnerships.

Tarun Garg, Managing Director & CEO, Hyundai Motor India, said, "At Hyundai Motor India, we strongly believe that the future of mobility will be shaped by collaboration, innovation and bold thinking. The Hyundai Innovation Challenge, curated in partnership with Hyundai Motor Group's ZER01NE team, is designed to bring together some of the brightest minds and most promising startups to co-create solutions that redefine mobility."

“Given India’s dynamic entrepreneurial ecosystem and its growing influence on global innovation, the Hyundai Innovation Challenge is poised to bring new tech innovations to the world of mobility. At HMIL, we see startups as partners and co-creators of a smarter, more sustainable future," said Garg.

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