SUVs continue their dominant streak as the vehicle of choice across demographics. They have come to account for a 43 percent year-on-year traffic increase across all sub-segments, according to a statement by CarDekho.com.  
Released with an eye on the festive season of 2024, the statement takes a look at the pre-festive season traffic trends across various sub-segments of the four-wheel passenger vehicle industry during the period April-September. 
With SUVs dominating, the statement reads that 58 models are available in the respective segment. Stating that more models are scheduled to be launched in FY2024-25, it underlines the broad range of fuel and engine type combinations, catering to diverse consumer needs and providing tailored options to suit varying preferences.
In the April-September 2024 period, the mass SUV segment led the growth in the automotive market, registering a strong 43 percent year-over-year (YoY) increase in traffic. Its contribution to overall traffic on the platform rose from 50 percent to 63 percent, making it the most dominant body type. 
While all SUV sub-segments displayed significant growth, the compact SUVs (sub-four-metre) sub-segment led the charge in the SUV segment with 37 percent year-on-year growth, increasing their traffic contribution from 32 percent to 38 percent. 
Interesting is the rise in prices of hatchbacks in the Indian market with their average selling price getting close to the average selling price of SUVs. 
This is said to be one of the factors that is leading to a switch to SUVs. With executive SUVs witnessing the highest growth within the SUV category at 47 percent year-on-year increase (their share is rising from 15 percent to 19 percent respectively), the demand for SUVs is expected to rise steadily over the short and mid-term as existing as well as new infrastructure quality continues to be a matter of concern. The quality of infrastructure looks inversely proportional to the rise in toll tax ironically across highways and city roads. 
The midsize SUV sub-segment also performed well with a 31 percent year-on-year increase, as per the CarDekho.com statement.

Mass hatchback segment
In the mass hatchback segment, traffic grew by 28 percent year-on-year, driven largely by premium hatchbacks that make up 86 percent of the total traffic in the respective category. 
Premium hatchbacks experienced a 31 percent year-on-year growth, while mini hatchbacks grew by 20 percent. The micro hatchbacks saw a 22 percent decline in traffic (this includes cars like the Marut Alto).
With a shift in consumer interest away from smaller, ultra-compact vehicles evident, it is the SUVs that seem to benefit from rather than sedans. 
The sedans showed the lowest growth among all body types with an 18 percent year-on-year increase, maintaining a consistent 15 percent share of overall traffic. Despite this, the premium sedan segment saw a significant 65 percent year-on-year growth even though it is driven by just one model. The sub-segment’s contribution remains at only one percent of total site traffic.
“The continued growth of the SUV segment reflects a strong and evolving consumer preference within the automotive industry. SUVs have become the vehicle of choice for a wide range of buyers due to their versatility, enhanced driving comfort, and ability to meet the diverse needs of Indian consumers. Compact SUVs, in particular, have gained significant traction, offering the perfect combination of practicality and performance. As we see this segment expand, it's driving healthy competition, promoting innovation, and ultimately offering a wider range of choices to the Indian consumer. This surge signals a maturing market where consumers are increasingly discerning, pushing the industry to elevate its game across design, features, and value proposition,” said Mayank Jain, CEO, New Auto (CarDekho Group).

Luxury autos
On the luxury brand side, the CarDekho.com statement reads, that traffic rose by 17 percent year-on-year across all model pages. Although luxury vehicles continue to garner interest, their share of total traffic remains relatively low compared to mass market segments, it mentioned.

Image for representative purpose only
 

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Skoda Auto India, one of the leading passenger vehicle manufacturers, has commenced customer deliveries and announced pricing for the updated Kushaq SUV. The refreshed line-up introduces segment-first technologies and a restructured variant hierarchy aimed at increasing the accessibility of its European engineering and safety features.

The new Kushaq maintains its turbocharged petrol engine range with significant updates to its transmission and braking systems:

• 1.0 TSI Engine: Produces 85 kW of power and 178 Nm of torque. It debuts a segment-first eight-speed torque converter automatic alongside the existing six-speed manual. Fuel efficiency is claimed at 19.66 kmpl (MT) and 19.09 kmpl (AT).
• 1.5 TSI Engine: Delivers 110 kW and 250 Nm of torque, paired exclusively with a seven-speed DSG automatic. This variant now features Active Cylinder Technology (ACT) and all-wheel disc brakes on the Prestige and Monte Carlo trims.

The Kushaq retains its Global NCAP 5-star safety rating and now includes over 40 safety features. Standard equipment across the entire range includes – 6 airbags, rain-sensing wipers, rear wiper and defogger.

On the exterior, it features LED headlamps, LED taillamps, sequential rear turn indicators and alloy wheels. 

It gets electric sunroof, climatronic auto AC and touchscreen infotainment.

The SUV is available in five trims with eight colour options, including the new Shimla Green, Steel Grey, and Cherry Red.

All variants come with Skoda Super Care, which includes a standard 4-year/100,000 km warranty, 4 years of roadside assistance, and four labour-free services for up to two years. The warranty is extendable to eight years.

Ashish Gupta, Brand Director, Skoda Auto India, said, “At Skoda Auto India, our focus is on democratising European technology and making it accessible to a wider set of customers. With the new Kushaq, we truly redefine value across the range. The new Kushaq leads the way through competitive value pricing across variants, enhanced standard safety features and all-round performance. Segment-first additions such as the eight-speed automatic gearbox, Rear Seat Massager, and standardisation of essential features provide fantastic value right from the entry variant. Class-leading safety, unmatched driving dynamics and pride of ownership come standard with the new Kushaq, as with every Skoda.”

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TATA.ev has expanded its electric vehicle range with the introduction of the Fearless+ QWD 75 persona for the Harrier.ev. The model features a dual-motor Quad Wheel Drive system and is positioned at a starting price of INR 2.64 million (ex-showroom).

Built on the acti.ev+ architecture, the Harrier.ev Fearless+ QWD 75 delivers 504 Nm of torque and achieves a claimed zero to 100 kmph in 6.3 seconds. It features Quad Wheel Drive – a dual-motor system for traction across varied terrains. Six terrain modes supplemented by Off-Road Assist and Boost Mode. In terms of safety, the Harrier.ev has 5-star Bharat-NCAP certification. A 15-year lifetime battery warranty for the first owner.

The Fearless+ QWD 75 includes several cabin and convenience features:

• Seating: 6-way powered driver seats with memory, 4-way powered co-driver seats, and ventilated front seats.
• Audio and Vision: 360-degree camera and a JBL Black 10-speaker system.
• Climate: Voice-assisted dual-zone automatic temperature control.
• Exterior: R19 alloy wheels and the introduction of a new Seaweed Green paint shade.

The Harrier.ev is now available in seven configurations. Prices listed are ex-showroom and exclude charger installation costs (available for an additional ₹49,000).

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, said, “We are thrilled to witness the love that the Harrier.ev has received from our customers. With over 13,000 Harrier.ev’s delivered in just 6 months, its capability and potential has received strong interest from customers who have harnessed its go anywhere capability to successfully cover over 100 mn km across the length and breadth of India. It proves to be the perfect representation of how we are making performance SUVs aspirational yet attainable. With the introduction of the critically acclaimed dual-motor Quad Wheel Drive technology in the Fearless persona, we now want to drive this accessibility even further by unlocking more value and inviting more customers to Delete-Impossible with the Harrier.ev.”

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Hyundai Motor India (HMIL), one of the leading passenger vehicle manufacturers, has launched the new Hyundai Exter compact SUV with a starting price of INR 579,900.

The new Exter features more than 25 enhancements across its design and technology. It remains the tallest vehicle in its segment, measuring 1,643 mm in height and offers a wheelbase of 2,450 mm. Exterior updates include redesigned front and rear bumpers and a black radiator grille. New R15 diamond-cut alloy wheels and a wing-type spoiler. Additions of wheel arch cladding and a new centre garnish for the front facia.

The cabin introduces a dual-tone Navy and Grey theme with a 3D carbon-pattern dashboard finish. It gets segment-first metal pedals and a built-in dashcam. A wireless smartphone integration for Android Auto and Apple CarPlay, alongside a Type-C USB port for rear passengers. A boot capacity of 391 litres for petrol variants. More than 60 connected car features and 300 voice commands through Hyundai Bluelink.

The Exter comes with a 1.2 l Kappa Petrol engine, available with either a manual or AMT transmission. It also offers a Hy-CNG Duo variant featuring dual cylinders and an underbody spare tyre, which preserves 225 litres of luggage space.

Safety Specifications:

• Standard Safety: 30 features are standard across all variants, including six airbags, Electronic Stability Control (ESC), and Hill-Start Assist Control (HAC).
• Advanced Features: The vehicle includes more than 45 advanced safety features in total.

Tarun Garg, Managing Director & CEO, Hyundai Motor India, said, "Since its debut, the Hyundai Exter has received an overwhelming response, earning the trust of over 200,000 customers across India. With its bold design and segment defining features, Hyundai Exter has played a pivotal role in reimagining the segment. Building on this strong foundation, the new Hyundai Exter embodies a reinvigorated spirit of 'Drive to shine', with refreshed styling, a more premium cabin, smarter connectivity and an enhanced safety package. These upgrades further strengthen its appeal among families and young explorers seeking a versatile SUV that seamlessly blends style, practicality and everyday usability. The new Hyundai Exter reaffirms HMIL's commitment to delivering world class technology, superior safety and a reliable SUV for young and ambitious India."

The new Exter is available in seven monotone and one dual-tone colour options, including the new Golden Bronze and Titanium Black Matte.

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Japanese automotive major Nissan Motor India has introduced a 55-minute vehicle exchange initiative in partnership with Spinny. The programme allows customers to have their current vehicles evaluated on-site and apply exchange bonuses toward the purchase of a new Nissan vehicle within an hour.

The service is supported by dedicated evaluators across 30 cities. To facilitate the process, Spinny counters have been established at Nissan sales touchpoints, providing real-time assessments.

Key features of the collaboration include:

• Documentation: A 'selling letter' issued by Spinny is accepted as valid proof of exchange, removing the requirement for transferred RC documentation at the point of transaction.
• Lead Generation: The partnership integrates digital and physical touchpoints to manage used inventory and generate incremental leads for the dealer ecosystem.
• Product Eligibility: The programme applies to Nissan’s current India line-up, including the Magnite and the recently launched Nissan Gravite, which entered the market at an introductory price of INR 565,000.

Saurabh Vatsa, Managing Director, Nissan Motor India, said, “At Nissan Motor India, we are committed to building a customer-first ecosystem that simplifies every stage of the ownership journey. Strengthening our collaboration with Spinny and introducing faster exchange timelines reinforces our focus on convenience, transparency, and value for our customers and dealer partners - while supporting our broader growth in the country.”

Niraj Singh, Founder & CEO, Spinny, said, “Our continued partnership with Nissan Motor India represents a shared commitment to simplifying car ownership journeys. With faster exchanges, expanded evaluator presence, and integrated dealership touchpoints, we are working together to make car upgrades seamless, transparent, and rewarding for customers across India.”

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