SUVS Account For A 43% Y-O-Y Traffic Increase Across All Sub-Segments

SUVS Account For A 43% Y-O-Y Traffic Increase Across All Sub-Segments

SUVs continue their dominant streak as the vehicle of choice across demographics. They have come to account for a 43 percent year-on-year traffic increase across all sub-segments, according to a statement by CarDekho.com.  
Released with an eye on the festive season of 2024, the statement takes a look at the pre-festive season traffic trends across various sub-segments of the four-wheel passenger vehicle industry during the period April-September. 
With SUVs dominating, the statement reads that 58 models are available in the respective segment. Stating that more models are scheduled to be launched in FY2024-25, it underlines the broad range of fuel and engine type combinations, catering to diverse consumer needs and providing tailored options to suit varying preferences.
In the April-September 2024 period, the mass SUV segment led the growth in the automotive market, registering a strong 43 percent year-over-year (YoY) increase in traffic. Its contribution to overall traffic on the platform rose from 50 percent to 63 percent, making it the most dominant body type. 
While all SUV sub-segments displayed significant growth, the compact SUVs (sub-four-metre) sub-segment led the charge in the SUV segment with 37 percent year-on-year growth, increasing their traffic contribution from 32 percent to 38 percent. 
Interesting is the rise in prices of hatchbacks in the Indian market with their average selling price getting close to the average selling price of SUVs. 
This is said to be one of the factors that is leading to a switch to SUVs. With executive SUVs witnessing the highest growth within the SUV category at 47 percent year-on-year increase (their share is rising from 15 percent to 19 percent respectively), the demand for SUVs is expected to rise steadily over the short and mid-term as existing as well as new infrastructure quality continues to be a matter of concern. The quality of infrastructure looks inversely proportional to the rise in toll tax ironically across highways and city roads. 
The midsize SUV sub-segment also performed well with a 31 percent year-on-year increase, as per the CarDekho.com statement.

Mass hatchback segment
In the mass hatchback segment, traffic grew by 28 percent year-on-year, driven largely by premium hatchbacks that make up 86 percent of the total traffic in the respective category. 
Premium hatchbacks experienced a 31 percent year-on-year growth, while mini hatchbacks grew by 20 percent. The micro hatchbacks saw a 22 percent decline in traffic (this includes cars like the Marut Alto).
With a shift in consumer interest away from smaller, ultra-compact vehicles evident, it is the SUVs that seem to benefit from rather than sedans. 
The sedans showed the lowest growth among all body types with an 18 percent year-on-year increase, maintaining a consistent 15 percent share of overall traffic. Despite this, the premium sedan segment saw a significant 65 percent year-on-year growth even though it is driven by just one model. The sub-segment’s contribution remains at only one percent of total site traffic.
“The continued growth of the SUV segment reflects a strong and evolving consumer preference within the automotive industry. SUVs have become the vehicle of choice for a wide range of buyers due to their versatility, enhanced driving comfort, and ability to meet the diverse needs of Indian consumers. Compact SUVs, in particular, have gained significant traction, offering the perfect combination of practicality and performance. As we see this segment expand, it's driving healthy competition, promoting innovation, and ultimately offering a wider range of choices to the Indian consumer. This surge signals a maturing market where consumers are increasingly discerning, pushing the industry to elevate its game across design, features, and value proposition,” said Mayank Jain, CEO, New Auto (CarDekho Group).

Luxury autos
On the luxury brand side, the CarDekho.com statement reads, that traffic rose by 17 percent year-on-year across all model pages. Although luxury vehicles continue to garner interest, their share of total traffic remains relatively low compared to mass market segments, it mentioned.

Image for representative purpose only
 

Stellantis, Dongfeng Group Ink MoU For Europe-Based Joint Venture

Stellantis - Dongfeng

Stellantis and Dongfeng Group have signed a non-binding Memorandum of Understanding to expand their 34-year partnership. The companies intend to create a Europe-based joint venture focused on the sales, distribution, manufacturing, purchasing and engineering of Dongfeng’s new energy vehicles (NEVs).

The proposed 51/49 joint venture led by Stellantis will primarily focus on sales and distribution of Dongfeng’s Voyah-branded premium NEVs in designated European markets, utilising the network and after-sales infrastructure of Stellantis.

The entity will also manage joint purchasing and engineering, accessing Dongfeng’s NEV ecosystem. Furthermore, the partners are considering the production of Dongfeng NEVs at the Rennes plant in France.

Antonio Filosa, CEO, Stellantis, said, “The plans we are announcing today take our recently strengthened cooperation with Dongfeng to an all-new dimension of an international partnership to the benefit of customers around the world. With this new chapter in our collaboration, we will give our customers an even greater choice of competitive products and pricing, leveraging the best of Stellantis’ global footprint alongside Dongfeng’s access to China’s advanced new energy vehicles ecosystem.”

Qing Yang, Chairman, Dongfeng, added, “Dongfeng will further strengthen and expand our partnership with Stellantis, closely aligning with China’s national strategies of high-level opening up, dual circulation and stabilising foreign investment, business and employment. This also meets both shareholders’ development needs. Through coordination in technology, branding and global markets, it will unlock greater value from the joint venture, accelerate Dongfeng’s global expansion, support Stellantis’ global strategic shift and China presence.”

This development follows a recent announcement regarding the strengthening of the existing Dongfeng Peugeot Citroën Automobile Co (DPCA) joint venture. That entity is scheduled to produce Peugeot and Jeep-branded NEVs at its Wuhan plant for China and global export starting in 2027. Since its start, the DPCA joint venture has produced over 6.5 million vehicles.

The implementation of the new project remains subject to the finalisation of agreements and the receipt of necessary approvals.

Skoda

Skoda Auto India has launched a campaign titled ‘Greatest On A Track’, which redefines the acronym G.O.A.T to highlight the performance capabilities of its vehicle range. The initiative aims to showcase the motorsport heritage and engineering focus of the brand.

The campaign began with a record for the ‘Fastest Multi-Car Relay of a Single Manufacturer on a Circuit’. Supervised by the India Book of Records and the Asia Book of Records, a fleet of five Skoda vehicles completed a relay at the Coimbatore Automotive Sports and Technical Training (CoASTT) track in a total time of 12:30:97.

The fleet included the Kylaq, Kushaq, Slavia, Kodiaq and Octavia RS. Each vehicle was driven in a relay format to demonstrate the performance across the portfolio.

Ashish Gupta, Brand Director, Skoda Auto India, said, “Every Skoda is engineered to deliver precision, control, and dynamism at the very edge of performance. For us, motorsport DNA isn’t a halo; it is inherent, and it comes standard across our entire range. This belief anchors our newest campaign, where we redefine ‘Greatest On A Track’ to mean, quite simply, a Skoda on a track. This campaign is a natural extension of our strategy of democratizing performance, ensuring that every Skoda, across segments, offers uncompromising dynamic capability, safety, and confidence that translates seamlessly into the real world. At its core, G.O.A.T celebrates the intangibles that truly define the Skoda driving experience: steering precision, chassis balance, braking assurance, and the deep connection between driver and machine. These are qualities that will never be captured on a spec sheet but are unmistakable the moment you get behind the wheel.”

The campaign draws on the history of Skoda, including its motorsport involvement since 1901 and the introduction of the RS badge in 1975. The brand states that this performance-focused engineering is present across its current Indian lineup, from the Kylaq to the Octavia RS.

Toyota Kirloskar Motor

Toyota Kirloskar Motor, one of the leading passenger vehicle manufacturers, has announced that its cumulative sales of self-charging hybrid electric vehicles (SHEVs) in India have surpassed 300,000 units.

The milestone marks a major point in the automaker's ‘multi-pathway’ strategy for cleaner mobility in the Indian automotive market.

The company’s domestic hybrid vehicle portfolio includes the Urban Cruiser Hyryder, Innova HyCross, Camry Hybrid and Vellfire. Toyota Kirloskar Motor attributes the growing consumer acceptance of its hybrid lineup to strong real-world fuel efficiency, lower tailpipe emissions and the convenience of driving an electrified vehicle without relying on external charging infrastructure.

Toyota’s self-charging hybrid architecture integrates an internal combustion petrol engine with an electric motor and a battery pack that automatically charges via regenerative braking and engine power. To assure customers of the long-term dependability of this dual powertrain setup, Toyota provides an eight-year warranty on its hybrid battery packs.

Sabari Manohar, Executive Vice President, Sales-Service-Used Car Business, Toyota Kirloskar Motor, said, “We are immensely proud to achieve the milestone of 3 lakh hybrid vehicle sales in India, reflecting the strong and growing customer trust in Toyota’s Self-charging Hybrid Electric technology. At Toyota, our philosophy of ‘Mass Electrification’ is rooted in offering practical, scalable, and inclusive mobility solutions. Hybrid technology serves as a critical bridge towards a cleaner future, enabling customers to embrace electrification seamlessly without compromising on performance, convenience, or reliability."

Globally, Toyota has sold more than 38 million electrified vehicles over the past three decades. Moving forward under its global vision of ‘Mass Happiness to All,’ Toyota Kirloskar Motor intends to expand its clean-energy offerings in India beyond traditional hybrids to include Plug-in Hybrid Electric Vehicles (PHEVs), Battery Electric Vehicles (BEVs), Fuel Cell Electric Vehicles (FCEVs) and Flex-Fuel Vehicles (FFVs).

Aston Martin Names Andrea Baldi As Chief Commercial Officer To Drive Global Growth

Aston Martin Names Andrea Baldi As Chief Commercial Officer To Drive Global Growth

Aston Martin has appointed Andrea Baldi as its new Chief Commercial Officer, a strategic move aimed at reinforcing the brand’s standing in the ultra-luxury performance automotive sector. Baldi will join the Executive Committee of Aston Martin Lagonda Limited, where he will take charge of the company’s global commercial operations.

Bringing over 25 years of automotive industry experience, Baldi previously spent a decade at Ducati followed by 15 years at Lamborghini. During his time at Lamborghini, he held senior international leadership roles spanning Europe, the Asia Pacific region, and the United States. In his new capacity at Aston Martin, Baldi is entrusted with shaping the company’s commercial strategy, strengthening its presence across key markets, and driving long term sustainable growth worldwide.

Adrian Hallmark, CEO, Aston Martin Lagonda, said, “Andrea is a highly accomplished international leader with deep luxury automotive expertise and a proven track record of building demand and driving performance. His perspective and experience will be invaluable as we continue to grow our global presence and deliver sustainable results.”