SUVs continue their dominant streak as the vehicle of choice across demographics. They have come to account for a 43 percent year-on-year traffic increase across all sub-segments, according to a statement by CarDekho.com.  
Released with an eye on the festive season of 2024, the statement takes a look at the pre-festive season traffic trends across various sub-segments of the four-wheel passenger vehicle industry during the period April-September. 
With SUVs dominating, the statement reads that 58 models are available in the respective segment. Stating that more models are scheduled to be launched in FY2024-25, it underlines the broad range of fuel and engine type combinations, catering to diverse consumer needs and providing tailored options to suit varying preferences.
In the April-September 2024 period, the mass SUV segment led the growth in the automotive market, registering a strong 43 percent year-over-year (YoY) increase in traffic. Its contribution to overall traffic on the platform rose from 50 percent to 63 percent, making it the most dominant body type. 
While all SUV sub-segments displayed significant growth, the compact SUVs (sub-four-metre) sub-segment led the charge in the SUV segment with 37 percent year-on-year growth, increasing their traffic contribution from 32 percent to 38 percent. 
Interesting is the rise in prices of hatchbacks in the Indian market with their average selling price getting close to the average selling price of SUVs. 
This is said to be one of the factors that is leading to a switch to SUVs. With executive SUVs witnessing the highest growth within the SUV category at 47 percent year-on-year increase (their share is rising from 15 percent to 19 percent respectively), the demand for SUVs is expected to rise steadily over the short and mid-term as existing as well as new infrastructure quality continues to be a matter of concern. The quality of infrastructure looks inversely proportional to the rise in toll tax ironically across highways and city roads. 
The midsize SUV sub-segment also performed well with a 31 percent year-on-year increase, as per the CarDekho.com statement.

Mass hatchback segment
In the mass hatchback segment, traffic grew by 28 percent year-on-year, driven largely by premium hatchbacks that make up 86 percent of the total traffic in the respective category. 
Premium hatchbacks experienced a 31 percent year-on-year growth, while mini hatchbacks grew by 20 percent. The micro hatchbacks saw a 22 percent decline in traffic (this includes cars like the Marut Alto).
With a shift in consumer interest away from smaller, ultra-compact vehicles evident, it is the SUVs that seem to benefit from rather than sedans. 
The sedans showed the lowest growth among all body types with an 18 percent year-on-year increase, maintaining a consistent 15 percent share of overall traffic. Despite this, the premium sedan segment saw a significant 65 percent year-on-year growth even though it is driven by just one model. The sub-segment’s contribution remains at only one percent of total site traffic.
“The continued growth of the SUV segment reflects a strong and evolving consumer preference within the automotive industry. SUVs have become the vehicle of choice for a wide range of buyers due to their versatility, enhanced driving comfort, and ability to meet the diverse needs of Indian consumers. Compact SUVs, in particular, have gained significant traction, offering the perfect combination of practicality and performance. As we see this segment expand, it's driving healthy competition, promoting innovation, and ultimately offering a wider range of choices to the Indian consumer. This surge signals a maturing market where consumers are increasingly discerning, pushing the industry to elevate its game across design, features, and value proposition,” said Mayank Jain, CEO, New Auto (CarDekho Group).

Luxury autos
On the luxury brand side, the CarDekho.com statement reads, that traffic rose by 17 percent year-on-year across all model pages. Although luxury vehicles continue to garner interest, their share of total traffic remains relatively low compared to mass market segments, it mentioned.

Image for representative purpose only
 

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Mumbai-headquartered automotive major Mahindra & Mahindra has introduced the XUV 7XO, its newest SUV, with prices beginning at INR 1.36 million (ex-showroom). The vehicle builds upon the XUV 700, which has reached 300,000 customers since 2021. Deliveries for the AX7, AX7T, and AX7L variants are scheduled to start on 14 January 2026, followed by the AX, AX3, and AX5 variants in April 2026.

The XUV 7XO features a 31.24 cm Triple HD screen system and Adrenox+ technology powered by the Qualcomm Snapdragon SA8155P chipset. It is the first internal combustion engine (ICE) vehicle in India to utilise the advanced processor. The SUV also debuts DAVINCI damping technology, a valve-based suspension system designed for ride stability.

Key Technical Features:

• Engine Options: 2-litre mStallion TGDi petrol and 2.2-litre mHawk turbo-diesel.
• Audio: 16-speaker Harman Kardon system with Dolby Vision and Atmos.
• Safety: 75 standard features and Level 2 ADAS with dynamic visualisation.
• Camera: 540-degree coverage with digital video recording.
• Exterior: Full-width grille with talon accents, Bi-LED projector headlamps and R19 alloy wheels.

The introductory prices apply to the first 40,000 customer deliveries. Customers can opt for automatic transmission for an additional INR 145,000 and All-Wheel Drive (AWD) feature in diesel variants for INR 245,000.

R Velusamy, President, Automotive Business, Mahindra & Mahindra, said, “XUV 7XO is our next step in delivering a truly premium, technology-forward SUV —smoother in ride, sharper in response and smarter in experience. We are introducing DAVINCI suspension system — our new valve-based damping technology — for the first time worldwide, delivering a distinctly more plush and settled ride. ADRENOX+, powered by the Qualcomm Snapdragon SA8155P, marks the first introduction of this chipset in an ICE vehicle in India, enabling exceptional computing speed and responsiveness. Inside, a 16-speaker Harman Kardon system, engineered for exceptional spectral balance, is paired with Dolby Atmos and Dolby Vision — introduced for the first time in India. Backed by mStallion/mHawk powertrains and upgraded ADAS, the XUV 7XO offers a drive that feels confident, refined and engaging.”

Pratap Bose, Chief Design & Creative Officer, Mahindra & Mahindra, said,  “We wanted the XUV 7XO to feel instantly recognisable, iconic yet unmistakably new. Its exterior design exudes the trademark Mahindra authentic-SUV character of athletic presence and sophisticated refinement, with an imposing all-new grille featuring a piano black finish and jewel like talon accents, as well as Bi-LED projector headlamps with DRLs. The cabin feels immersive and serene, pairing plush, premium finishes with a futuristic coast-to-coast display and an audio-visual experience that cocoons occupants in luxury. To put it simply, the XUV 7XO has been designed to reshape aspirations and set new standards for sophistication, safety, performance and capability. It takes the SUV experience and raises it to the power of X.”

Nalinikanth Gollagunta, CEO, Automotive Division, Mahindra & Mahindra,  added, “The XUV700 created a new benchmark for India’s SUV market and its momentum has not slowed since. With the XUV 7XO, we are taking that benchmark to new heights. The segment is evolving fast, expectations are rising and India’s appetite for advanced, high-performance SUVs has never been stronger. The XUV 7XO reflects our commitment to stay ahead of the curve by delivering a product that sets new standards in design, technology and capability. In short, the XUV 7XO is built to be a trendsetter for the future of SUVs and will further solidify our position as a leader in the SUV segment.”

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Hyundai Motor India has introduced a new HX5+ variant for its recently launched all-new Hyundai Venue compact SUV at INR 999,900 (ex-showroom).

Equipped with the Kappa 1.2-litre petrol engine – MT, the HX5+ variant gets roof rails, Quad Beam LED Headlamps, rear window sunshade, smartphone wireless charger, driver console armrest with storage, rear wiper & washer and driver power window with auto up-down & safety. It also gets driver seat height adjustment.

Tarun Garg, Managing Director & CEO, Hyundai Motor India, said, “The all-new Hyundai Venue has witnessed an overwhelming response from customers, with more than 50,000 bookings already received. The introduction of the new HX5+ variant enhances all-new Venue’s value proposition with added comfort and convenience features that align with evolving customer expectations.”

“HMIL continues to stand for trust, quality and long-term value, delivering products that resonate with the aspirations of millions across our country. We are deeply committed to India and Indian customers and the introduction of the Hyundai Venue HX 5+ variant marks another milestone in our journey to delight customers with products that truly reflect their aspirations,” he said.

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Kia India, one of the leading passenger vehicle manufacturers, has announced the prices for its popular SUV the all-new Kia Seltos, starting at INR 1.09 million (ex-showroom).

In its second generation, the Seltos is manufactured at the company’s Anantapur facility and is intended to compete in the mid-SUV segment through a range of updates to its dimensions, technology and safety features.

The vehicle is built on Kia’s K3 platform, which is making its debut in India. The SUV has a length of 4,460 mm, a width of 1,830 mm and a wheelbase of 2,690 mm. Exterior features include a digital grille design, automatic door handles and LED projection headlamps. The model is available in 10 monotone colours and features alloy wheels up to 18 inches.

Inside, the cabin features a 30-inch display panel and a leatherette-wrapped steering wheel. Technical specifications include a Bose 8-speaker audio system, wireless smartphone integration and a proximity unlock function. Comfort is managed through a 10-way power-adjustable driver’s seat with memory settings, ventilated front seats, and a dual-pane sunroof.

Safety systems consist of a standard pack of 24 features, including six airbags, an anti-lock brake system and hill-start assist. The vehicle also incorporates Level-2 Advanced Driver Assistance Systems (ADAS) with 21 autonomous functions. The powertrain options include 1.5-litre petrol, 1.5-litre turbo petrol and 1.5-litre diesel engines. These are paired with six transmission options, including manual, iMT, IVT, DCT and automatic gearboxes.

Gwanggu Lee, Managing Director & CEO, Kia India, said, “The all-new Kia Seltos marks a strong evolution of a nameplate that has shaped Kia’s journey in India. With this new generation, our intent is clear – to redefine the mid-SUV segment by raising standards across space, safety, technology and overall ownership experience, while delivering exceptional value to our customers. This strategic approach strengthens our competitiveness, reinforces customer confidence in the brand, and positions Kia strongly to regain momentum and market share in one of India’s most important SUV segments. True to its BADASS legacy, the all-new Seltos reflects our long-term commitment to offering well-balanced, future-ready SUVs designed for modern Indian families.”

Ownership support includes service bookings via the MyKia app and extended warranty options for up to seven years. At present, Kia has established a network of 821 touchpoints across 369 cities in India.

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Honda Cars India (HCIL) has announced its domestic wholesales of 5,807 units in December 2025, which was 3.6 percent YoY, as compared to 5,603 units sold last year.

Furthermore, the company exported 2,352 units last month, as compared to 3,857 units a year ago.

Kunal Behl, Vice-President, Marketing & Sales, Honda Cars India, said, “We closed December with good sales growth, carrying forward the positive momentum achieved since GST 2.0 implementation. Demand remained robust across all models Honda Amaze, City and Elevate, with each contributing strongly to overall performance. The new year 2026 is expected to unlock new opportunities, with multiple product launches scheduled during the year.”

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