SUVS Account For A 43% Y-O-Y Traffic Increase Across All Sub-Segments
- By MT Bureau
- October 29, 2024
SUVs continue their dominant streak as the vehicle of choice across demographics. They have come to account for a 43 percent year-on-year traffic increase across all sub-segments, according to a statement by CarDekho.com.
Released with an eye on the festive season of 2024, the statement takes a look at the pre-festive season traffic trends across various sub-segments of the four-wheel passenger vehicle industry during the period April-September.
With SUVs dominating, the statement reads that 58 models are available in the respective segment. Stating that more models are scheduled to be launched in FY2024-25, it underlines the broad range of fuel and engine type combinations, catering to diverse consumer needs and providing tailored options to suit varying preferences.
In the April-September 2024 period, the mass SUV segment led the growth in the automotive market, registering a strong 43 percent year-over-year (YoY) increase in traffic. Its contribution to overall traffic on the platform rose from 50 percent to 63 percent, making it the most dominant body type.
While all SUV sub-segments displayed significant growth, the compact SUVs (sub-four-metre) sub-segment led the charge in the SUV segment with 37 percent year-on-year growth, increasing their traffic contribution from 32 percent to 38 percent.
Interesting is the rise in prices of hatchbacks in the Indian market with their average selling price getting close to the average selling price of SUVs.
This is said to be one of the factors that is leading to a switch to SUVs. With executive SUVs witnessing the highest growth within the SUV category at 47 percent year-on-year increase (their share is rising from 15 percent to 19 percent respectively), the demand for SUVs is expected to rise steadily over the short and mid-term as existing as well as new infrastructure quality continues to be a matter of concern. The quality of infrastructure looks inversely proportional to the rise in toll tax ironically across highways and city roads.
The midsize SUV sub-segment also performed well with a 31 percent year-on-year increase, as per the CarDekho.com statement.
Mass hatchback segment
In the mass hatchback segment, traffic grew by 28 percent year-on-year, driven largely by premium hatchbacks that make up 86 percent of the total traffic in the respective category.
Premium hatchbacks experienced a 31 percent year-on-year growth, while mini hatchbacks grew by 20 percent. The micro hatchbacks saw a 22 percent decline in traffic (this includes cars like the Marut Alto).
With a shift in consumer interest away from smaller, ultra-compact vehicles evident, it is the SUVs that seem to benefit from rather than sedans.
The sedans showed the lowest growth among all body types with an 18 percent year-on-year increase, maintaining a consistent 15 percent share of overall traffic. Despite this, the premium sedan segment saw a significant 65 percent year-on-year growth even though it is driven by just one model. The sub-segment’s contribution remains at only one percent of total site traffic.
“The continued growth of the SUV segment reflects a strong and evolving consumer preference within the automotive industry. SUVs have become the vehicle of choice for a wide range of buyers due to their versatility, enhanced driving comfort, and ability to meet the diverse needs of Indian consumers. Compact SUVs, in particular, have gained significant traction, offering the perfect combination of practicality and performance. As we see this segment expand, it's driving healthy competition, promoting innovation, and ultimately offering a wider range of choices to the Indian consumer. This surge signals a maturing market where consumers are increasingly discerning, pushing the industry to elevate its game across design, features, and value proposition,” said Mayank Jain, CEO, New Auto (CarDekho Group).
Luxury autos
On the luxury brand side, the CarDekho.com statement reads, that traffic rose by 17 percent year-on-year across all model pages. Although luxury vehicles continue to garner interest, their share of total traffic remains relatively low compared to mass market segments, it mentioned.
Image for representative purpose only
Tata Motors Unveils New Sierra SUV, Redefining Design
- By MT Bureau
- November 15, 2025
Tata Motors Passenger Vehicles, one of the leading car manufacturers in the country, has unveiled the new Tata Sierra, which it said has been designed to honour its predecessor while redefining what a modern Indian SUV can be.
The SUV is a re-interpretation of the original's soul, bridging heritage and the future. It stands as a halo product, set to lead the next chapter of the company’s design. Clean surfaces replace ornamentation, while the proportions, long wheelbase, upright stance and powerful shoulders emphasise its stance.
The Sierra’s exterior design reinterprets the silhouette of the original. The three-quarter glasshouse has been reimagined using a panoramic roof, flush glazing and a black-painted roof finisher. This maintains the airy character of the original while meeting safety and aerodynamic standards. The long wheelbase, roofline and width deliver better aerodynamics and visual balance.
At the front, the Sierra features the Light Saber, a full-width LED DRL that forms a single curve across the fascia. This lighting signature is mirrored in the rear light bar. Complementing it are R19 alloy wheels, flush door handles and gloss black cladding. The Clamshell tailgate, wide rear haunches and floating-roof effect give it road presence.

Inside, the Sierra features a ‘Living Room Philosophy,’ aiming to create a lounge space on wheels. The TheatrePro multi-screen setup features a Horizon View screen layout, offering digital experiences for both driver and passenger. This integrates with the SonicShaft Soundbar with a JBL Black 12-speaker system, which, combined with Dolby Atmos, transforms the cabin into an acoustic experience. The PanoraMax (sunroof plus surround view glasshouse) recreates the openness of the original Sierra’s glass canopy. The cabin architecture is horizontal, accentuating width and openness.
Interestingly, even before its launch, the Sierra SUV design has been recognised globally by winning the Red Dot Design Award. The jury in 2025 consisted of 15 experts from 13 countries.
Tata Motors Passenger Vehicles Posts INR 76 Billion Profit On Back Of Exceptional Gain In Q2 FY2026
- By MT Bureau
- November 14, 2025
Tata Motors Passenger Vehicles (TMPVL), one of the leading car manufacturers in the country, has announced its financial results for Q2 FY2026.
The company reported revenue of INR 723 billion, down 13.5 percent YoY and loss before tax came at INR 54.62 billion, down 47 percent YoY. On the other hand, the net profit came at 762 billion, on the back of a notional profit on disposal of discontinued operations of INR 826 billion.
The consolidated performance was significantly impacted by a cyber incident at Jaguar Land Rover (JLR).
Tata Motors-owned British luxury marque brand Jaguar Land Rover reported revenue was down by 24.3 percent to GBP 4.9 billion in Q2 FY26. All JLR metrics were impacted by the cyber incident.
Adrian Mardell, Chief Executive Officer, JLR, said, “JLR’s performance in the second quarter of FY26 was impacted by significant challenges, including a cyber incident that stopped our vehicle production in September and the impact of US tariffs. JLR has made strong progress in recovering its operations safely and at pace following the cyber incident. In our response we prioritised client, retailer and supplier systems and I am pleased to confirm that production of all our luxury brands has resumed."
On the other hand, Tata Motors Passenger Vehicles domestic business saw steady performance during the quarter, rebounding post GST reductions. Revenues were up 15.6 percent at INR 135 billion. During the period, EV sales surged by nearly 60 percent YoY with nearly 25,000 units sold. Alternative powertrains continue to grow, with EV penetration at 17 percent and CNG at 28 percent in Q2 FY2026.
Shailesh Chandra, Managing Director & CEO, Tata Motors Passenger Vehicles, said, “Q2 FY2026 was a landmark quarter for Tata Motors Passenger Vehicles, marked by double-digit year-on-year growth in wholesale volumes and registrations, alongside several record-breaking milestones. Our growth was powered by our multi-powertrain portfolio, with CNG & EV volumes accounting for 45 percent of our volumes in Q2. EV sales surged by nearly 60 percent YoY with nearly 25 thousand units sold in Q2, reaffirming our leadership in sustainable mobility."
The overall global situation remains challenging. Management expects an all-round improvement in performance in H2 FY26.
PB Balaji, Group Chief Financial Officer, Tata Motors said: “It has been a difficult period for the business. However, we are committed to emerging from the cyber incident even stronger. With the demerger completed, both JLR and domestic PV businesses are well poised to leverage the significant opportunities provided by this exciting industry. Demand situation remains challenging globally but domestically there are signs of resurgence. In this context, our strategy is clear, plans robust and we will continue to execute them with speed and rigour to win."
TKM And DRUM TAO Announce 2025 India Tour Schedule
- By MT Bureau
- November 11, 2025
Toyota Kirloskar Motor has announced the full itinerary for the DRUM TAO India Tour 2025, a major cultural initiative developed in partnership with the renowned Japanese performance troupe. This collaboration is designed to transcend a typical corporate sponsorship, embodying Toyota’s ‘Mobility for All’ philosophy by facilitating a dynamic exchange of ideas, creativity and human spirit between Japan and India. The partnership aims to build a meaningful bridge between the two cultures, fostering appreciation and engaging deeply with the nation's youth.
The tour is scheduled to commence on 15 November with a spectacular opening at the Cherry Blossom Festival in Shillong. From there, the production will journey across 14 cities, including Varanasi, Delhi, Mumbai, Chennai and Kolkata, before reaching its final destination for a concluding performance in Bangalore on 21 December 2025. For over two decades, DRUM TAO has captivated global audiences with its powerful artistry, masterfully blending the intense energy of Taiko drumming with elegant choreography and the melodic strains of Shinobue flutes.
This tour promises to be an immersive experience, uniting Japanese precision and discipline with India's own vibrant diversity. Each event will serve as a celebration of shared values like innovation and global unity, using the universal language of rhythm to create a powerful, cross-generational connection.
Varinder Wadhwa, Vice President, Sales-Service-Used Car Business & Profit Enhancement, Toyota Kirloskar Motor, said, “We are thrilled to collaborate and host world-class artists DRUM TAO in India. India’s youth, especially Gen Z, are increasingly engaging with cultures from around the world, through music, art and lifestyle, thus shaping a new era of dynamic expression. Music, above all, serves as a universal language, bridging diverse experiences and sparking creativity, energy and joy. Through the DRUM TAO India Tour, we aim to connect with young audiences across the country, celebrating cultural exchange and inspiring them through the power of rhythm, performance and shared experiences.”
Tata Motors Curvv Gets New Executive Features
- By MT Bureau
- November 11, 2025
Tata Motors Passenger Vehicles has announced the introduction of the Curvv model with new and enhanced executive features. The company has enhanced interior space across all Curvv variants (ICE and EV) through engineering innovations, with a focus on rear seat comfort and practicality.
The Curvv now features: India’s first R-Comfort Seats with Passive Ventilation. Serenity Screen Rear Sunshades. EasySip Cup Docks on the Rear Armrest. A Dashboard Insert in White Carbon Fibre finish and lighter Interior (Lalitpur Grey) with Plush Benecke-Kaliko Leatherette Seats.
The coupe SUV also introduces TwinZone Climate Concierge Air Conditioning. The Curvv.ev takes comfort further with the addition of a PureComfort Rear Co-Passenger Footrest and ErgoWing Headrest.
This enhanced version will be available in all Accomplished personas of the Curvv, starting at INR 1.45 million, and in the Accomplished and Empowered personas of the Curvv.ev, starting at INR 1.84 million.
The Curvv features a voice-activated panoramic sunroof with mood lighting, a gesture-activated powered tailgate, and a 500-litre boot space. Technology includes a 31.24 cm 12.3-inch Cinematic Touchscreen Infotainment System by HARMAN, paired with a 9-speaker JBL sound system and Arcade.ev.
The Curvv is available in both ICE (Hyperion gasoline direct injection, 1.2-litre Revotron Petrol and 1.5-litre KryoJet Diesel engines and EV powertrains, offering both automatic and manual transmission options.
The vehicle is equipped with Level 2 ADAS and holds a 5-star Bharat NCAP safety rating.

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