SUVs continue their dominant streak as the vehicle of choice across demographics. They have come to account for a 43 percent year-on-year traffic increase across all sub-segments, according to a statement by CarDekho.com.  
Released with an eye on the festive season of 2024, the statement takes a look at the pre-festive season traffic trends across various sub-segments of the four-wheel passenger vehicle industry during the period April-September. 
With SUVs dominating, the statement reads that 58 models are available in the respective segment. Stating that more models are scheduled to be launched in FY2024-25, it underlines the broad range of fuel and engine type combinations, catering to diverse consumer needs and providing tailored options to suit varying preferences.
In the April-September 2024 period, the mass SUV segment led the growth in the automotive market, registering a strong 43 percent year-over-year (YoY) increase in traffic. Its contribution to overall traffic on the platform rose from 50 percent to 63 percent, making it the most dominant body type. 
While all SUV sub-segments displayed significant growth, the compact SUVs (sub-four-metre) sub-segment led the charge in the SUV segment with 37 percent year-on-year growth, increasing their traffic contribution from 32 percent to 38 percent. 
Interesting is the rise in prices of hatchbacks in the Indian market with their average selling price getting close to the average selling price of SUVs. 
This is said to be one of the factors that is leading to a switch to SUVs. With executive SUVs witnessing the highest growth within the SUV category at 47 percent year-on-year increase (their share is rising from 15 percent to 19 percent respectively), the demand for SUVs is expected to rise steadily over the short and mid-term as existing as well as new infrastructure quality continues to be a matter of concern. The quality of infrastructure looks inversely proportional to the rise in toll tax ironically across highways and city roads. 
The midsize SUV sub-segment also performed well with a 31 percent year-on-year increase, as per the CarDekho.com statement.

Mass hatchback segment
In the mass hatchback segment, traffic grew by 28 percent year-on-year, driven largely by premium hatchbacks that make up 86 percent of the total traffic in the respective category. 
Premium hatchbacks experienced a 31 percent year-on-year growth, while mini hatchbacks grew by 20 percent. The micro hatchbacks saw a 22 percent decline in traffic (this includes cars like the Marut Alto).
With a shift in consumer interest away from smaller, ultra-compact vehicles evident, it is the SUVs that seem to benefit from rather than sedans. 
The sedans showed the lowest growth among all body types with an 18 percent year-on-year increase, maintaining a consistent 15 percent share of overall traffic. Despite this, the premium sedan segment saw a significant 65 percent year-on-year growth even though it is driven by just one model. The sub-segment’s contribution remains at only one percent of total site traffic.
“The continued growth of the SUV segment reflects a strong and evolving consumer preference within the automotive industry. SUVs have become the vehicle of choice for a wide range of buyers due to their versatility, enhanced driving comfort, and ability to meet the diverse needs of Indian consumers. Compact SUVs, in particular, have gained significant traction, offering the perfect combination of practicality and performance. As we see this segment expand, it's driving healthy competition, promoting innovation, and ultimately offering a wider range of choices to the Indian consumer. This surge signals a maturing market where consumers are increasingly discerning, pushing the industry to elevate its game across design, features, and value proposition,” said Mayank Jain, CEO, New Auto (CarDekho Group).

Luxury autos
On the luxury brand side, the CarDekho.com statement reads, that traffic rose by 17 percent year-on-year across all model pages. Although luxury vehicles continue to garner interest, their share of total traffic remains relatively low compared to mass market segments, it mentioned.

Image for representative purpose only
 

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Italian supercar manufacturer Ferrari held its India premiere of the 849 Testarossa at the Jio World Convention Centre in Mumbai on 15 March 2026. The event, led by CEO Benedetto Vigna and Chief Marketing & Commercial Officer Enrico Galliera, marked the first national reveal for the manufacturer in its history in India.

The 849 Testarossa is a plug-in hybrid sports berlinetta that replaces the SF90 Stradale at the top of the Ferrari range.

Ferrari reaffirmed its commitment to the Indian market, which it views as a component of its global strategy. The Italian supercar manufacturer operates retail locations in Mumbai and New Delhi, supported by a service point in Bengaluru. Data from the company indicates that Indian owners are among the youngest globally.

“India is a country that offers a lot of opportunities. It is a young country with a strong entrepreneurial spirit, and that energy resonates deeply with Ferrari’s own philosophy of innovation and passion,” said Benedetto Vigna, CEO, Ferrari.

The 849 Testarossa features a mid-rear twin-turbo V8 engine paired with three electric motors. The architecture includes a twin-tail rear design and active spoiler systems.

The supercar integrates electronic control systems, including SSC 9.0, eDiff and ABS Evo. It also features the FIVE vehicle dynamics estimator. The design blends references to Ferrari heritage with the return of the Testarossa name.

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Kia India, one of the leading passenger vehicle manufacturers, has introduced the Model Year 2026 (MY26) edition of the Kia Sonet, increasing the availability of automatic transmissions across its diesel and turbo petrol variants.

The update introduces the 1.5-litre Diesel 6-speed Automatic and the 1.0-litre Turbo Petrol 7-speed Dual-Clutch Transmission (7DCT) in lower trim levels, with prices starting from INR 977,900 and INR 989,900, respectively. This move makes the Sonet the first SUV in its segment to offer both automatic technologies at a price point below INR 1 million.

The diesel automatic option has been expanded to the HTE(O), HTK(O), HTK+ and HTK+(O) variants. The turbo petrol 7DCT is now available in HTK(O) and HTK+(O) trims. These additions are intended to address the increasing demand for automatic vehicles in urban traffic conditions. The Sonet portfolio now includes five powertrain options, 70 connected car features and 10 Level 1 Advanced Driver Assistance Systems (ADAS).

Standard safety equipment across the Sonet range includes 15 features. The vehicle recently reached a sales milestone of 5 lakh units in the Indian market since its launch in 2020. Alongside the mechanical updates, Kia has added a new exterior colour option, Magma Red, to the palette. The model continues to feature a cabin equipped with a range of technologies designed for the compact SUV segment.

Atul Sood, Senior Vice-President, Sales & Marketing, Kia India, said, “We have been closely listening to evolving customer needs, particularly the growing preference for the convenience of automatic driving in everyday conditions. With the model year 2026 update, we are expanding our automatic line-up with Diesel Automatic and Turbo Petrol 7DCT options at highly competitive price points, enabling more customers to experience the ease of automatic mobility while further strengthening Sonet’s leadership in the segment.”

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Maruti Suzuki India, the country’s largest passenger vehicle manufacturer, has announced that its Dzire sedan has crossed the 3 million sales milestone. The vehicle was the highest-selling car in India during the 2025 calendar year.

First introduced in 2008, the Dzire has evolved through four generations, transitioning from its initial launch to its current iteration. The fourth-generation model is equipped with a Z-Series engine and features an electric sunroof, a 360-degree camera, and a 22.86 cm infotainment system with wireless connectivity. Safety specifications include six airbags, Electronic Stability Program (ESP) with Hill Hold Assist, and ISOFIX child seat anchorages. The vehicle has received 5-star safety ratings from both Bharat NCAP and Global NCAP.

According to the company, first-time buyers represent approximately 50 percent of the customer base for the current model. Over its history, the Dzire has introduced various technologies to the segment, including automatic transmissions, climate control and LED projector headlamps. The current version integrates smartwatch connectivity and remote vehicle monitoring through Suzuki Connect.

Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India, said, “I would like to express my heartfelt gratitude towards all 3 million Dzire customers on this incredible milestone. The fourth-generation Dzire has well and truly reignited the sedan segment with its refined and sophisticated appeal, ensuring it finds strong preference among young first-time buyers, this demographic in fact represents nearly 50% of customers. A wide range of comfort and convenience features alongside 5-star safety ratings ensure the Dzire caters to every preference of today’s evolving customers.”

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Lamborghini India is witnessing a strong demand for its super cars from all regions of India – North, South, East and West. It is seeing new customers arrive with an ability to increasingly embrace the Italian brand’s Ad Personam personalisation programme, which helps create highly individual, statement-making configurations. The trend is exemplified through some of the recent Lamborghini Revuelto deliveries across the country, each uniquely specified and reflective of the customer’s personal style, performance preferences and ownership journey. 

North India: A Record -Spec for Revuelto in Azzurro Thetys 
The North India delivery features a Lamborghini Revuelto finished in Azzurro Thetys, an exclusive Ad Personam palette colour. The exterior is defined by upper and lower carbon fibre packages, carbon -fibre roof and A -pillars, and matt -black detailing, creating a refined yet performance -focused presence. Inside, the Classica Ad Personam interior is finished in Blu Delphinus with Bianco Polar accents, complemented by inverted stitching, embroidered Lamborghini shields, carbon - fibre interior elements, a carbon-fibre steering wheel with Corsa Tex, ambient RGB lighting and the High Premium Sonus faber audio system.

East India: First Revuelto in the region with high-specs
The first Revuelto delivery in East India is finished in bold Giallo Auge and underlines the growing preference for vibrant, high-impact specifications. The interior is finished in Nero Ade with Giallo Taurus contrast elements, featuring inverted stitching, fully electric and heated comfort seats, carbon -fibre kickplates with a backlit Revuelto logo, ambient lighting, passenger display and the Sonus faber audio system.

West India: The most comprehensive-spec carbon-fibre Revuelto in the country
Lamborghini India has delivered a highly bespoke Revuelto featuring full exterior and interior Ad Personam carbon-fibre packages in Mumbai. The supercar is finished in Verde Metallic and highlighted with Bronzo Oreadi accents, including a livery stripe on the rear diffuser, The 21/22-inch Diamond Cut Altanero forged wheels combo is in bronze. Extensive carbon-fibre detailing, including aerodynamic door fins, makes this car one of the most comprehensively specced Revueltos in the country. The Classica Ad Personam interior features Nero Ade upholstery with Terra Emilia accents, inverted stitching, embroidered Lamborghini shields and a carbon-fibre steering wheel, paired with fully electric and heated comfort seats for a balance of luxury and performance. 

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