SUVs continue their dominant streak as the vehicle of choice across demographics. They have come to account for a 43 percent year-on-year traffic increase across all sub-segments, according to a statement by CarDekho.com.  
Released with an eye on the festive season of 2024, the statement takes a look at the pre-festive season traffic trends across various sub-segments of the four-wheel passenger vehicle industry during the period April-September. 
With SUVs dominating, the statement reads that 58 models are available in the respective segment. Stating that more models are scheduled to be launched in FY2024-25, it underlines the broad range of fuel and engine type combinations, catering to diverse consumer needs and providing tailored options to suit varying preferences.
In the April-September 2024 period, the mass SUV segment led the growth in the automotive market, registering a strong 43 percent year-over-year (YoY) increase in traffic. Its contribution to overall traffic on the platform rose from 50 percent to 63 percent, making it the most dominant body type. 
While all SUV sub-segments displayed significant growth, the compact SUVs (sub-four-metre) sub-segment led the charge in the SUV segment with 37 percent year-on-year growth, increasing their traffic contribution from 32 percent to 38 percent. 
Interesting is the rise in prices of hatchbacks in the Indian market with their average selling price getting close to the average selling price of SUVs. 
This is said to be one of the factors that is leading to a switch to SUVs. With executive SUVs witnessing the highest growth within the SUV category at 47 percent year-on-year increase (their share is rising from 15 percent to 19 percent respectively), the demand for SUVs is expected to rise steadily over the short and mid-term as existing as well as new infrastructure quality continues to be a matter of concern. The quality of infrastructure looks inversely proportional to the rise in toll tax ironically across highways and city roads. 
The midsize SUV sub-segment also performed well with a 31 percent year-on-year increase, as per the CarDekho.com statement.

Mass hatchback segment
In the mass hatchback segment, traffic grew by 28 percent year-on-year, driven largely by premium hatchbacks that make up 86 percent of the total traffic in the respective category. 
Premium hatchbacks experienced a 31 percent year-on-year growth, while mini hatchbacks grew by 20 percent. The micro hatchbacks saw a 22 percent decline in traffic (this includes cars like the Marut Alto).
With a shift in consumer interest away from smaller, ultra-compact vehicles evident, it is the SUVs that seem to benefit from rather than sedans. 
The sedans showed the lowest growth among all body types with an 18 percent year-on-year increase, maintaining a consistent 15 percent share of overall traffic. Despite this, the premium sedan segment saw a significant 65 percent year-on-year growth even though it is driven by just one model. The sub-segment’s contribution remains at only one percent of total site traffic.
“The continued growth of the SUV segment reflects a strong and evolving consumer preference within the automotive industry. SUVs have become the vehicle of choice for a wide range of buyers due to their versatility, enhanced driving comfort, and ability to meet the diverse needs of Indian consumers. Compact SUVs, in particular, have gained significant traction, offering the perfect combination of practicality and performance. As we see this segment expand, it's driving healthy competition, promoting innovation, and ultimately offering a wider range of choices to the Indian consumer. This surge signals a maturing market where consumers are increasingly discerning, pushing the industry to elevate its game across design, features, and value proposition,” said Mayank Jain, CEO, New Auto (CarDekho Group).

Luxury autos
On the luxury brand side, the CarDekho.com statement reads, that traffic rose by 17 percent year-on-year across all model pages. Although luxury vehicles continue to garner interest, their share of total traffic remains relatively low compared to mass market segments, it mentioned.

Image for representative purpose only
 

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Nissan Motor India (NMIPL), one of the leading passenger vehicle manufacturers, has announced its sales performance for May 2026, recording a 118 percent YoY growth in domestic sales, albeit a low-year-ago base.

The company reported 2,948 units wholesales last month, which also marked its third consecutive month of YoY growth, signalling sustained sales momentum in the Indian market.

Interestingly, the company’s total sales for May 2026 came at 7,971 units, which includes 2,948 units in the domestic market and 5,023 units shipped to international markets during the month.

The company said its domestic sales trajectory was driven by customer interest across Nissan's updated India lineup, including the Gravite and Magnite SUVs. It is currently preparing for the upcoming World Premiere of the Nissan Tekton, which is part of Nissan's broader strategy to diversify its product portfolio and expand its network footprint across India.

Saurabh Vatsa, Managing Director, Nissan Motor India, said, “Our third consecutive month of year-on-year domestic sales growth is an encouraging reflection of the trust customers continue to place in Nissan. The response to the all-new Nissan Gravite, along with the continued strength of the Nissan Magnite, including the growing adoption of our CNG offerings, gives us confidence in our India strategy. As we gear up for the World Premiere of the Nissan Tekton, our focus remains on expanding our network footprint, enhancing accessibility, and delivering a stronger customer experience across the country.”

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Tata Motors Passenger Vehicles, one of the leading passenger vehicle manufacturers, has announced its wholesales of 59,790 units for May 2026 across its domestic and international operations.

This marks a 42 percent YoY growth compared to the 42,040 units delivered during the same month last year. The company's strong monthly performance was highlighted by significant growth in electric vehicle (EV) adoptions and an increase in official retail registrations.

According to VAHAN registration data, Tata Motors has further consolidated its position as the number two manufacturer in the Indian passenger vehicle market.

Last month, the company sold 59,090 units in the domestic market, as against 41,557 units a year ago. Exports came at 700 units, up 45 percent YoY, as compared to 483 units last year.

Interestingly, electric vehicle sales (domestic and export) at 10,517 units reached a record high, as compared to 5,685 units in May 2025.

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Kia India, one of the leading passenger vehicle manufacturers, has recorded its highest-ever May wholesale volume since entering the market, delivering 27,586 units.

This represents a 23.6 percent YoY growth compared to the 22,315 units sold during the same month last year.

The sales volume was led by the Seltos SUV, which has maintained monthly wholesales above the 10,000-unit threshold since its launch in January. The SUV holds a 5-star Bharat NCAP safety rating. Furthermore, the Sonet C-SUV remained a contributor supported by expanded automatic transmission options across its petrol and diesel variants.

Additional sales momentum was driven by the newer iterations in the lineup, including the Carens Clavis, the all-electric Clavis EV, and the updated MY26 Syros. The Syros model saw an encouraging consumer response following revisions to its variant hierarchy and the broader availability of automatic gearboxes.

To lower entry barriers for its electric vehicles, Kia India has deployed a Battery-as-a-Service (BaaS) procurement channel. This operational initiative alters ownership dynamics by separating the upfront vehicle acquisition cost from the battery asset.

At present, Kia India's sales and service operations are supported by a domestic retail footprint that includes 891 corporate touchpoints distributed across 402 cities. This network handles sales, maintenance, and ownership support in both urban and emerging regional markets. Furthermore, the company operates 130 Certified Pre-Owned vehicle outlets to manage trades, customer vehicle exchanges, and residual value transactions.

Atul Sood, Senior Vice-President of Sales & Marketing, Kia India, said, “Our highest-ever May sales performance reflects the strong alignment of our product portfolio with evolving customer preferences across segments. The continued strong demand for the new Seltos along with Sonet, coupled with the encouraging response to the Carens Clavis, Clavis EV and the MY26 Syros, has helped us sustain our growth momentum. At the same time, recent initiatives like our Battery-as-a-Service (BaaS) program are playing an important role in making electric mobility more accessible and practical for customers. As we continue to strengthen our presence across the country, our focus remains on delivering innovative products, premium ownership experiences and technologies that are relevant to the evolving needs of Indian consumers.”

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Toyota Kirloskar Motor (TKM), one of the leading passenger vehicle manufacturers, has announced its wholesale sales of 33,128 units in May 2026, up 7 percent YoY, as compared to 30,864 units sold in May 2025.

The wholesales include 30,574 units in the domestic market, up 4 percent YoY, as compared to 29,280 units, while exports came at 2,554 units, up 61 percent YoY, as compared to 1,584 units a year ago.

Sabari Manohar, Executive Vice-President, Sales-Service-Used Car Business, Toyota Kirloskar Motor, said, “Our sales performance in May 2026 reflects the positive market acceptance of Toyota’s offerings and overall ownership experience. The sustained demand across our product portfolio highlights a growing preference for quality, reliability and advanced technologies. This month marked a significant milestone as we crossed 300,000 Strong Hybrid Electric vehicle (SHEV) sales in India, underscoring the growing acceptance of SHEV technology and cleaner mobility solutions. This achievement further strengthens our commitment to advancing sustainable mobility through a multi-pathway approach. We will continue to focus on innovation that aligns with evolving customer needs while delivering long-term value and contributing meaningfully to India’s transition towards carbon neutrality.”

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