SUVs continue their dominant streak as the vehicle of choice across demographics. They have come to account for a 43 percent year-on-year traffic increase across all sub-segments, according to a statement by CarDekho.com.  
Released with an eye on the festive season of 2024, the statement takes a look at the pre-festive season traffic trends across various sub-segments of the four-wheel passenger vehicle industry during the period April-September. 
With SUVs dominating, the statement reads that 58 models are available in the respective segment. Stating that more models are scheduled to be launched in FY2024-25, it underlines the broad range of fuel and engine type combinations, catering to diverse consumer needs and providing tailored options to suit varying preferences.
In the April-September 2024 period, the mass SUV segment led the growth in the automotive market, registering a strong 43 percent year-over-year (YoY) increase in traffic. Its contribution to overall traffic on the platform rose from 50 percent to 63 percent, making it the most dominant body type. 
While all SUV sub-segments displayed significant growth, the compact SUVs (sub-four-metre) sub-segment led the charge in the SUV segment with 37 percent year-on-year growth, increasing their traffic contribution from 32 percent to 38 percent. 
Interesting is the rise in prices of hatchbacks in the Indian market with their average selling price getting close to the average selling price of SUVs. 
This is said to be one of the factors that is leading to a switch to SUVs. With executive SUVs witnessing the highest growth within the SUV category at 47 percent year-on-year increase (their share is rising from 15 percent to 19 percent respectively), the demand for SUVs is expected to rise steadily over the short and mid-term as existing as well as new infrastructure quality continues to be a matter of concern. The quality of infrastructure looks inversely proportional to the rise in toll tax ironically across highways and city roads. 
The midsize SUV sub-segment also performed well with a 31 percent year-on-year increase, as per the CarDekho.com statement.

Mass hatchback segment
In the mass hatchback segment, traffic grew by 28 percent year-on-year, driven largely by premium hatchbacks that make up 86 percent of the total traffic in the respective category. 
Premium hatchbacks experienced a 31 percent year-on-year growth, while mini hatchbacks grew by 20 percent. The micro hatchbacks saw a 22 percent decline in traffic (this includes cars like the Marut Alto).
With a shift in consumer interest away from smaller, ultra-compact vehicles evident, it is the SUVs that seem to benefit from rather than sedans. 
The sedans showed the lowest growth among all body types with an 18 percent year-on-year increase, maintaining a consistent 15 percent share of overall traffic. Despite this, the premium sedan segment saw a significant 65 percent year-on-year growth even though it is driven by just one model. The sub-segment’s contribution remains at only one percent of total site traffic.
“The continued growth of the SUV segment reflects a strong and evolving consumer preference within the automotive industry. SUVs have become the vehicle of choice for a wide range of buyers due to their versatility, enhanced driving comfort, and ability to meet the diverse needs of Indian consumers. Compact SUVs, in particular, have gained significant traction, offering the perfect combination of practicality and performance. As we see this segment expand, it's driving healthy competition, promoting innovation, and ultimately offering a wider range of choices to the Indian consumer. This surge signals a maturing market where consumers are increasingly discerning, pushing the industry to elevate its game across design, features, and value proposition,” said Mayank Jain, CEO, New Auto (CarDekho Group).

Luxury autos
On the luxury brand side, the CarDekho.com statement reads, that traffic rose by 17 percent year-on-year across all model pages. Although luxury vehicles continue to garner interest, their share of total traffic remains relatively low compared to mass market segments, it mentioned.

Image for representative purpose only
 

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European auto major Renault India has introduced its E-Tech 160 strong-hybrid powertrain in the Indian market with the launch of the new Renault Duster Strong Hybrid E-Tech 160. The hybrid SUV can be had at prices starting from INR 1.69 million ex-showroom across three trim levels: Evolution, Techno and Emotion.

The Duster E-Tech 160 comes with a 1.8-litre petrol engine, two electric motors, a 1.4 kWh battery pack and a multi-mode automatic transmission, producing a combined power output of 160 PS and peak motor torque of 208 Nm.

The transmission utilises two electric and four combustion gears to deliver 15 drive combinations. Certified by the Automotive Research Association of India (ARAI) at 29 kilometres per litre, the SUV enables up to 80 percent of urban driving in electric mode and incorporates regenerative braking with a B-mode selector.

The Duster E-Tech 160 features an illuminated logo grille, frequency-dependent damping, battery thermal cooling and revised cabin upholstery across variants. The Techno variant includes beige semi-leatherette trim, while the Emotion variant adds brown leatherette seats with front ventilation and six-way power adjustment. The Evolution trim is priced at INR 1.69 million, the Techno at INR 1.89 million and the Emotion at INR 1.94 million. Pre-orders are open across Renault dealerships and online channels, supported by an optional Protect 360 ownership package.

Stéphane Deblaise, CEO, Renault Group India, said, "With more than one million E-Tech strong hybrid vehicles sold worldwide since 2020, the E-Tech strong hybrid is a proven Renault powertrain technology. Now, we are bringing it to India as part of our futuREady India roadmap. Our approach is to bring to the Indian customers the best of Renault’s global technologies, while developing cars, powertrains and features specifically for Indian needs through our engineering and design centres in Chennai, our biggest outside Europe. The Duster Strong Hybrid E-Tech 160 is a clear example of this approach."

Francisco Hidalgo, Vice-President of Sales and Marketing, Renault Group India, said, "In the Duster segment, nearly half of all diesel vehicles are sold in the INR 1.7–2 million price band, and that rises to more than 90 percent for diesel automatics. That is exactly where the Duster Strong Hybrid E-Tech 160 comes in. Starting at INR 1.69 million, right at the heart of this market, we believe it is the smarter choice for customers considering diesel, combining significantly lower fuel consumption with a quieter, smoother and more sophisticated driving experience, without requiring customers to change how or where they drive."

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German luxury car brand Audi India has launched the all-new Audi Q3 compact luxury SUV at an introductory price of INR 5.19 million ex-showroom. The vehicle is locally assembled at the Skoda Auto Volkswagen India (SAVWIPL) plant in Chhatrapati Sambhajinagar.

The Audi Q3 is powered by a 2.0-litre TFSI petrol engine delivering 150 kW of power and 320 Nm of torque, paired with quattro all-wheel drive. The setup accelerates from zero to 100 km/h in 7.1 seconds. Exterior design features Digital Matrix LED headlights containing 25,600 micro-LEDs with four selectable daytime-running-light signatures, 18-inch aero alloy wheels, a panoramic sunroof and illuminated rear Audi rings.

On the inside, the cabin incorporates a digital stage panoramic display featuring a 30.22 cm Audi virtual cockpit, a 32.51 cm MMI touch screen, a head-up display, and a 12-speaker SONOS sound system with a 420-watt output. Safety features include nine airbags, adaptive cruise control, front emergency brake assist and park assist plus.

Viktoria Kaufmann-Reiger, Senior Director of Sales Overseas at Audi AG, said, "Today, is such an important day for Audi India and I am happy to be a part of this occasion. The launch of the all-new Audi Q3 is an important milestone and it became even more special due to our new AUDI AG Board Member for Sales and Marketing Mr. Martin Sander joining us here in India. His presence underscores not just the importance of this brand-new model but also India’s growing importance as an emerging market for AUDI AG. India's luxury landscape is evolving, and we will continue to offer products, technologies and experiences that reflect the aspirations of our customers and the distinctive character of our brand. Customer ambitions are growing, and so are their expectations, and at Audi we want to be well positioned to grow alongside them."

Piyush Arora, MD and CEO, SAVWIPL, said, "The launch of the all-new Audi Q3 marks an important milestone for Audi India and reflects our commitment to meeting the evolving expectations of the next generation of luxury customers. Like its predecessor, the new Q3 is being produced here in India, at our state-of-the-art Chhatrapati Sambhajinagar facility. This is a strong demonstration of the capabilities we have built within SAVWIPL, reinforcing that India plays a dual role for us, not only as a major growth market, but as a key manufacturing and engineering hub."

Balbir Singh Dhillon, Brand Director, Audi India, said, "The Audi Q3 has long been an important gateway to the Audi brand in India, and we are delighted to introduce its most progressive iteration yet. The all-new Audi Q3 combines the confidence of quattro, strong performance and everyday versatility with a significantly more intuitive technological experience and a host of thoughtful comfort and safety features. Its local assembly is another important step in our commitment to the Indian market. We are confident that its distinctive character, advanced technology and effortless usability will resonate strongly with customers seeking a modern compact luxury SUV."

The compact SUV is offered in five exterior paint options and two interior themes. Audi India supports the launch with ownership options, including roadside assistance up to 15 years alongside service and extended warranty programs up to 10 years.

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Maruti Suzuki India, the country’s largest passenger vehicle manufacturer, has completed 25 years of operations for its pre-owned vehicle retail network – Maruti Suzuki True Value, recording cumulative sales of 6.5 million pre-owned cars since its establishment in 2001.

The pre-owned vehicle network currently operates 662 retail outlets spanning 338 cities across India. True Value's operational model includes digital integration, vehicle evaluation frameworks, certification processes and warranty coverage policies for used cars.

The platform also provides financing options through the Maruti Suzuki Smart Finance digital portal, connecting buyers with public and private sector banks and non-banking financial companies.

Interestingly, the company observed an increase in first-time vehicle buyers and younger demographic groups within its pre-owned sales network as organised used-car retail and structured financing options continue to expand across urban and regional markets in India.

Partho Banerjee, Senior Executive Officer of Marketing and Sales, Maruti Suzuki India, said, "For 25 years, Maruti Suzuki True Value has worked towards making pre-owned car ownership more trusted, transparent and accessible for customers. Over its quarter-of-a-century journey, True Value has constantly reimagined itself to not just evolve with the times, but also to give customers exactly what they want. True Value has been designed as a comprehensive pre-owned car ecosystem serving buyers and sellers through 662 outlets across 338 cities. With pre-owned car ownership striking a new chord with aspirational customers, the share of young first-time buyers are constantly increasing amongst True Value customers. As we celebrate this momentous milestone, we remain committed to making personal mobility accessible and aspirational through assured quality, transparent processes and technology-enabled customer experiences."

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Japanese luxury car brand Lexus India has inaugurated its new Guest Experience Centre in Surat, expanding its retail presence in Gujarat following a recent opening in Ahmedabad.

The facility is operated by Lexus Bharat, a joint venture between Kirloskar Systems, Toyota Tsusho India and Japan's Toyota Tsusho Corporation. The location features a vehicle showroom and an operational Lexus Service Point for aftersales maintenance. The inauguration ceremony was led by Lexus Bharat Managing Director Sreenivas Chivikula and Lexus India Executive Vice President Ryosuke Tawara.

Hikaru Ikeuchi, President, Lexus India, said, "India's luxury automotive market is evolving rapidly, with guests increasingly seeking distinctive products, meaningful experiences and brands that align with their values. At Lexus, our vision is to bring the Lexus experience closer to guests across the country. The inauguration of Surat Guest Experience Centre marks an important milestone for Lexus India. As the second GEC in Gujarat, following the recent inauguration of Ahmedabad GEC, the Surat outlet further strengthens our presence in this vibrant and growing luxury market. Known for its entrepreneurial spirit and legacy of craftsmanship, Surat's pursuit of quality and excellence resonates strongly with Lexus. We are delighted to welcome guests into a space that reflects our dedication to innovation, exceptional hospitality and Omotenashi. Through this new Guest Experience Centre, we look forward to building deeper connections with our guests while delivering the unique luxury experience that defines Lexus."

Sreenivas Chivikula added: "The inauguration of our Guest Experience Centre at Surat marks an exciting new chapter for Lexus in India. Lexus Bharat is committed to supporting Lexus India's efforts to deliver exceptional guest experiences. As we enter new markets, our focus remains on delivering world-class luxury retail standards and personalised guest experiences that embody Lexus' unique experience."

The Surat facility increases Lexus India's retail network to nine Guest Experience Centres across major metropolitan markets, including Mumbai, New Delhi, Bengaluru, Chennai, Hyderabad, Chandigarh, Kochi and Ahmedabad, supported nationwide by 19 Lexus Service Point locations. Ownership programs include an eight-year or 200,000-kilometre warranty covering the vehicle and hybrid battery system, alongside five-year roadside assistance packages.

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