SUVs continue their dominant streak as the vehicle of choice across demographics. They have come to account for a 43 percent year-on-year traffic increase across all sub-segments, according to a statement by CarDekho.com.  
Released with an eye on the festive season of 2024, the statement takes a look at the pre-festive season traffic trends across various sub-segments of the four-wheel passenger vehicle industry during the period April-September. 
With SUVs dominating, the statement reads that 58 models are available in the respective segment. Stating that more models are scheduled to be launched in FY2024-25, it underlines the broad range of fuel and engine type combinations, catering to diverse consumer needs and providing tailored options to suit varying preferences.
In the April-September 2024 period, the mass SUV segment led the growth in the automotive market, registering a strong 43 percent year-over-year (YoY) increase in traffic. Its contribution to overall traffic on the platform rose from 50 percent to 63 percent, making it the most dominant body type. 
While all SUV sub-segments displayed significant growth, the compact SUVs (sub-four-metre) sub-segment led the charge in the SUV segment with 37 percent year-on-year growth, increasing their traffic contribution from 32 percent to 38 percent. 
Interesting is the rise in prices of hatchbacks in the Indian market with their average selling price getting close to the average selling price of SUVs. 
This is said to be one of the factors that is leading to a switch to SUVs. With executive SUVs witnessing the highest growth within the SUV category at 47 percent year-on-year increase (their share is rising from 15 percent to 19 percent respectively), the demand for SUVs is expected to rise steadily over the short and mid-term as existing as well as new infrastructure quality continues to be a matter of concern. The quality of infrastructure looks inversely proportional to the rise in toll tax ironically across highways and city roads. 
The midsize SUV sub-segment also performed well with a 31 percent year-on-year increase, as per the CarDekho.com statement.

Mass hatchback segment
In the mass hatchback segment, traffic grew by 28 percent year-on-year, driven largely by premium hatchbacks that make up 86 percent of the total traffic in the respective category. 
Premium hatchbacks experienced a 31 percent year-on-year growth, while mini hatchbacks grew by 20 percent. The micro hatchbacks saw a 22 percent decline in traffic (this includes cars like the Marut Alto).
With a shift in consumer interest away from smaller, ultra-compact vehicles evident, it is the SUVs that seem to benefit from rather than sedans. 
The sedans showed the lowest growth among all body types with an 18 percent year-on-year increase, maintaining a consistent 15 percent share of overall traffic. Despite this, the premium sedan segment saw a significant 65 percent year-on-year growth even though it is driven by just one model. The sub-segment’s contribution remains at only one percent of total site traffic.
“The continued growth of the SUV segment reflects a strong and evolving consumer preference within the automotive industry. SUVs have become the vehicle of choice for a wide range of buyers due to their versatility, enhanced driving comfort, and ability to meet the diverse needs of Indian consumers. Compact SUVs, in particular, have gained significant traction, offering the perfect combination of practicality and performance. As we see this segment expand, it's driving healthy competition, promoting innovation, and ultimately offering a wider range of choices to the Indian consumer. This surge signals a maturing market where consumers are increasingly discerning, pushing the industry to elevate its game across design, features, and value proposition,” said Mayank Jain, CEO, New Auto (CarDekho Group).

Luxury autos
On the luxury brand side, the CarDekho.com statement reads, that traffic rose by 17 percent year-on-year across all model pages. Although luxury vehicles continue to garner interest, their share of total traffic remains relatively low compared to mass market segments, it mentioned.

Image for representative purpose only
 

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German luxury brand BMW India has opened bookings for the new BMW 2 Series Gran Coupe, which is set to be launched on 17 July 2025.

The car is set to be produced at BMW Group Plant in Chennai. Priced at INR 4.4 million, it features a 1.5-litre, 3-cylinder turbo-petrol engine, delivering 156 hp between 4,900-6,000 rpm and 230 Nm of peak torque from 1,500-4,600 rpm. This engine is paired with a 7-speed dual-clutch automatic transmission. It boasts a claimed fuel efficiency of 16.35 kmpl, a top speed of 230 kmph, and can accelerate from zero to 100 kmph in 8.6 seconds.

In its second generation, the BMW 2 Series Gran Coupe sports a more striking design and enhanced sporty appeal. Its revamped interior sports youthfulness and is designed with the driver in mind.

Targetted towards the new-age customers, the BMW 2 Series Gran Coupe gets a host of smart and innovative features, such as the BMW Widescreen Curved display, digital services based on the BMW Operating System 9.

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British luxury marquee brand Range Rover is set to broaden its SV offering in late 2025 with the introduction of the Range Rover SV Black. This new derivative will join the existing SV Serenity and SV Intrepid models, each presenting a distinct take on modern luxury, from the ‘dipped in black’ theme of the SV Black to the bold dynamism of SV Intrepid and the elevated luxury of SV Serenity.

Beyond visual enhancements, Range Rover is also upgrading in-car audio and wellness with the exclusive introduction of Rear Body-And-Soul-Seat (BASS) and Sensory Floor technology on flagship SV models. This the company shared marks a world-first, with BASS now standard across the entire SV range. The innovative Sensory Floor technology, available on updated SV models, integrates haptic feedback through the floor mats, complementing the BASS transducers in the seats. This creates an unparalleled, full-body audio experience, allowing occupants to physically feel music and enhance relaxation through six dedicated wellness programmes. These programmes, ranging from 'Calm' to 'Invigorating', are designed to reduce stress and improve concentration. The new technology will be fitted as standard to the front passenger and rear footwells of all long-wheelbase Range Rover SV models.

In a further industry first, Range Rover will introduce Pirelli P Zero tyres across its range from later in 2025. These specially developed tyres boast over 70 percent bio-based and recycled materials, including silica from rice husks and FSC-certified natural rubber, balancing high performance, durability and sustainability. They'll initially be available on selected 22-inch wheel options.

The Range Rover SV Black is a celebration of the all-black aesthetic, creating what the company claims is the most discreet and stealthy Range Rover to date. Its exterior is finished in Narvik Gloss Black, complemented by a polished Gloss Black mesh grille, Gloss Black bonnet lettering, and subtle dark gloss grille oval. Profile enhancements include 23-inch alloy wheels with a Gloss Black finish, subtly branded Gloss Black brake callipers, and a black ceramic SV roundel at the rear.

On the inside, the cabin features satin black finishes with Near-Aniline Ebony leather, distinctive perforations and unique stitching. Black birch veneers and a satin black ceramic gear shifter add to the tactile luxury. Moonlight Chrome detailing extends throughout the cabin, creating a dark, jewel-like ambience.

The Range Rover SV Black will be available for order in late 2025 in five-seat standard wheelbase, or four- or five-seat long wheelbase configurations, powered by a 615PS V8 engine. It will make its preview debut at the Goodwood Festival of Speed in the UK from 10-13 July 2025, alongside the newly announced Range Rover Sport SV Black.

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Mumbai-headquartered SUV major Mahindra & Mahindra has officially launched the new XUV 3XO REVX series, with prices starting at an attractive INR 894,000 (ex-showroom).

This expansion of the XUV 3XO portfolio follows the SUV's remarkable achievement of over 100,000 units sales in under a year, making it Mahindra's fastest SUV to reach this milestone.

The REVX series aims to offer compelling value through premium features, distinctive styling and segment-leading performance, catering to customers who desire vehicles that reflect their individual personality, echoing the ‘Different is in’ philosophy.

The lineup includes the REVX M INR 894,000) with a 1.2L mStallion TCMPFi engine, offering a bold exterior, black leatherette seats and extensive safety features including six airbags. The REVX M(O) INR 944,000) enhances this with a single-pane sunroof, while the REVX A (starting at INR 1.17 million) features a more powerful 1.2L mStallion TGDi engine, a panoramic sunroof, twin HD screens and Adrenox Connect.

All three variants are available in Galaxy Grey, Tango Red, Nebula Blue, Everest White and Stealth Black colour options.

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German luxury automotive brand BMW Group India has appointed Hardeep Singh Brar as the new President and Chief Executive Officer effective 1 September 2025. He succeeds Vikram Pawah, who now takes charge as CEO of BMW Group Australia and New Zealand.

With over three decades of experience in the Indian automotive industry, Brar has held several senior management positions across Maruti Suzuki India, Volkswagen Passenger Cars, General Motors, Nissan Motor India and Great Wall Motor Company. Most recently, he was the Senior Vice-President of Sales and Marketing at Kia India.

Jean-Philippe Parain, Senior Vice-President, Region Asia-Pacific, Eastern Europe, Middle East and Africa, BMW Group, said, “India is among the fastest growing markets for BMW Group and an important pillar of our long-term success strategy for the region. Hardeep Singh Brar holds vast expertise and an intricate understating of Indian automotive industry to lead this dynamic market and strengthen BMW Group’s operations here. We would like to thank Vikram Pawah for his immense contribution towards strategic growth of BMW Group India and playing a decisive role in its recent development.”

Pawah has been with the BMW Group since 2017 and successfully led the company’s operations in both India (2017 – 2018 and 2020 – 2025) as well as Australia (2018 – 2020). He is credited to expand the company’s market share in India, taking electric mobility, digitalisation, retail experience and customer centricity to the next level.

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