The new modern-day SUVs, in true terms, are nothing more than enhanced cars. They mostly offer better ground clearance, and some even offer an all-wheel-drive system. But you can’t think of doing serious off-roading with them as they are simply not made for that; at best they can blaze through dirt or a gravel track. Well, Jeep has decided to bring some seriousness to the SUV segment by launching one of the most iconic off-roaders in the world, the Wrangler. Jeep India has started assembling it at FCA’s Ranjangaon manufacturing plant near Pune and has become only the second plant in the world to roll out this 4x4 after the Toledo factory in Ohio, USA. The Wrangler is available in two versions—the Unlimited and the Rubicon. The former is priced at INR 5,390,000 and the latter at INR 5,790,000, both ex-showroom India. The new completely knocked down unit (CKD) is now almost INR 1,000,000 cheaper than the previous completely built unit (CBU) versions.

Commenting on the launch of the locally assembled Wrangler, Dr Partha Datta, Jeep India Managing Director, said, “Indian customers have always desired the legendary Jeep Wrangler, and I am pleased that today we are able to bring this to them, assembled in India. We have extended our points of sale and service for the locally assembled Wrangler to 26 across the country. I’m also happy to announce that we have introduced a MOPAR-original suite of over 120 Wrangler accessories and value packs which customers can order at our dealerships.”

Dr Datta added, “Jeep Wrangler’s capability is unmatched because our engineers always have and continue to test and improve our 4x4 technology to make it a global benchmark. This capability is complemented with a timeless design, modern comforts, the latest in infotainment technology and open-air freedom.”

The Wrangler has a colossal presence with its typical squarish design, the classic round headlamps, which are now all-LED, the imposing seven-slate front grille, raised wheel arches housing daytime running lights (DRLs) along with LED indicators and, of course, the solid-looking chunky bumper with LED front foglamps. The Wrangler is only available as a five-seater in India, but it comes in both hardtop and open-roof options.

Both the variants are powered by a 2-litre 4-cylinder turbocharged petrol engine that has an output of 265 bhp at 5,150 rpm and torque of 400 Nm at 3,000 rpm. It comes standard with an 8-speed torque converter automatic transmission.

Wrangler Rubicon

The top variant, the Rubicon gets state-of-the-art RockTrac Full Time 4x4 technology. This sophisticated system is operated by an electronic clutch which engages and disengages automatically depending on the amount of traction required. With a mechanical shifter, the gear range can be changed from 2H to 4L, 4H Auto and Part-Time 4L. 4H Part-Time and 4L modes. The Rubicon gets a Dana 44 front axle, which is ideal for off-roading due to its increased thickness of the axle tube, making it rigid and durable. To ensure that off-road trails don’t spring a nasty surprise at the Rubicon, Jeep has also installed TruLok electric front- and rear-axle lockers to neutralise any extreme condition.

The Front Sway Bar in the Rubicon can be electronically disconnected, allowing the front suspension to travel up to an additional 30 percent. With a press of a button, the Offroad+ feature lets the Rubicon adapt to different terrains by making adjustments to the throttle, Selec-Speed Control which uses hill-ascent and hill-descent control, traction control and transmission shift mode. It also sports a crawl ratio of 77:1 with a 4:1 low range ratio. The Rubicon gets 17-inch alloy wheels for extreme off-roading conditions and thick gauge boron steel underbody skid plates to protect its underbody.

Wrangler Unlimited

The Unlimited is a capable off-roader and can tackle the urban jungle as well.

Equipped with the Selec-Tran 4x4 system, the Wrangler Unlimited can automatically switch from 2WD to 4WD depending on the requirement of the conditions. It also sends power to the wheels with the optimum traction to overcome challenging driving situations. Like the Rubicon, it also comes with the Smart Lock feature for constant 4WD mode when needed. The Unlimited version comes with 18-inch aluminium alloys with all-season tyres.

The Rubicon boasts a ground clearance of 217 mm, while the Unlimited offers 214 mm. While both the variants have the same water wading capability of 760 mm (at 8 km/h), approach and departure angles at 36 degrees and 21 degrees, but Rubicon’s break-over angle is one degree superior to the Unlimited at 21 degrees.

Both the Wrangler models offer an array of features like an 8.4- inch touchscreen that supports both Apple CarPlay and Android Auto, a 7-inch multi-information display in the instrument cluster that reads out active safety and security features, vehicle speed, navigation, radio information as well as full-framed removable doors, a three-piece modular hardtop and a fold-flat front windshield. Both the models come equipped with two USB ports on the dashboard, another one in the centre armrest and additional ports for rear passengers. For additional practicality and safety, both the glove box and centre console are lockable.

In India, the Wrangler’s direct competition is the Land Rover Defender, which is available in both petrol and diesel and is priced from INR 7,657,000 lakhs to INR 11,200,000, ex-showroom India. (MT)

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Maruti Suzuki India (MSIL), the country’s largest passenger vehicle manufacturer, has further expanded its product portfolio with the launch of the Victoris SUV.

The Victoris is being made available in multiple powertrain options, including petrol with strong hybrid, Allgrip Select (4x4) and factory-fitted S-CNG with an underbody tank design. Bookings are now open at INR 11,000.

The SUV can be had with a 1.5-litre hybrid powertrain with EV mode and e-CVT transmission, a multi-terrain 4x4 system with four drive modes and a CNG variant with dual ECUs.

The Victoris will join the Brezza, Ertiga, Fronx, Grand Vitara and Jimny to further expand its play in the SUV segment.

The new SUV features a 26.03 cm fully digital instrument cluster, 25.65 cm SmartPlay Pro X infotainment system with wireless Apple CarPlay and Android Auto, over-the-air updates and Alexa Auto integration. It also introduces a segment-first Infinity by Harman 8-speaker system with Dolby Atmos, 64-colour ambient lighting, ventilated seats, powered driver’s seat, wireless charging with cooling and a panoramic sunroof.

On safety, the Victoris comes with six airbags as standard, Level 2 ADAS with more than ten driver-assist features, all-wheel disc brakes, electronic parking brake, and a 360-degree camera. In fact, the Victoris has scored a 5-star Bharat NCAP safety rating for both adult and child occupants.

It comes with Maruti Suzuki India’s Arena Safety Shield, including ESP, ABS with EBD, hill hold control and a standard three-year/100,000 km warranty.

Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India, said, “The new-age Indian customer is well-travelled, hyper-connected, socially aware, technologically progressive and environmentally responsible. To meet the aspirations of such customers, our new SUV the Victoris has ‘Got It All’. Victoris is a Latin word that means ‘victory’. We are confident the Victoris with its high technology, sleek design, intelligent and connected features, 5-star level safety and multiple environment friendly powertrains will win hearts in India. With Victoris we are strengthening our SUV portfolio and our overall market share.”

Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India, said, “At Maruti Suzuki, we are always listening to our customers. Today’s young, and dynamic audience consider an automobile as a reflection of who they are – energetic, composed, confident and always moving forward. We gave this brief to our design and engineering teams for the all-new ‘Victoris’. SUVs may be the most loved segment today, but the SUV buyer has evolved. This new generation of young customers are ambitious, hyperconnected and value experiential living. The all-new Victoris is our answer to that shift - a progressive blend of tech, design and versatility. It is engineered with true SUV DNA and sets a new benchmark for what today’s automobiles can feel like. With the Victoris, we’re not just launching another SUV, we’re celebrating a new dimension to driving - one that’s ‘Got It All’.” 

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In celebration of India's dreamers and their aspirations, Mercedes-Benz India has announced the launch of its comprehensive festive campaign, ‘Dream Days’. Scheduled to run from 2nd September to 31st October 2025, the initiative is designed to make the ambition of owning a Mercedes-Benz more accessible than ever through a suite of tailored ownership benefits and experiential engagements.

The 360-degree campaign focuses on creating signature luxury experiences at every customer interaction. A core component is a range of innovative financial solutions aimed at empowering new and existing customers. For its entry and core model portfolios, Mercedes-Benz is introducing financial plans featuring exceptionally low monthly instalments, attractive interest rates and minimal down payments. First-time buyers will receive additional ‘Welcome Benefits’ when trading in their current vehicle.

Further enhancing flexibility, a unique ‘Seasonal Payment Plan’ allows customers to structure their payment schedules around periods of higher cash flow, such as bonus months, alleviating the burden of uniform monthly payments. A standout ‘Key to Key’ programme for select models like the S-Class enables customers to upgrade to a new vehicle after 24 to 36 months with zero down payment, effectively allowing them to own two new Mercedes-Benz cars within a four-year period.

Complementing these ownership advantages, Mercedes-Benz is elevating its customer service with nationwide ‘Service Clinics’. During these events, trained brand engineers will travel to various locations to provide personalised vehicle diagnostics and address owner concerns directly.

The campaign will culminate in the ‘Dream Days Festival’, a first-of-its-kind event touring six key cities: Chandigarh, Ahmedabad, Pune, Bengaluru, Chennai and Kochi. This two-day festival will offer participants hands-on driving experiences across specially designed tracks that demonstrate the capabilities of the brand’s sedans, SUVs, electric vehicles and high-performance AMG models. Attendees can also enjoy immersive brand experiences, such as the Burmester Sound Experience, fostering a deeper connection with the Mercedes-Benz brand.

Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, said, "India is a nation built on dreams – from startup founders, entrepreneurs to seasoned executives, every dreamer deserves the luxury that they aspire for. This festive campaign, hence, underlines our commitment to fulfil the aspirations of our customers, offering flexible and curated financial solutions, supporting them with their purchase decision. We are confident these financial solutions will find immense value among customers, creating excitement and positive momentum in the market this festive season.”

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Hyundai Motor India (HMIL), one of the leading passenger vehicle manufacturers, has introduced the Creta King and Creta King Limited Edition to mark a decade of its popular Creta SUV in the domestic market. The company has also added new features to other Creta variants.

The Creta King includes features such as R18 diamond cut alloys, a driver power seat with memory function and a passenger seat with electric adjustments. It also comes with a dashcam, wireless Android Auto/Apple CarPlay and dual-zone automatic temperature control. The vehicle is available with a 1.5L petrol, 1.5L diesel and 1.5L turbo petrol engine. A new Black Matte colour is also being introduced.

The Creta King Limited Edition adds exclusive ‘King’ branding on elements like the seat belt cover, headrest cushion and key cover. This limited edition is available in Abyss Black, Atlas White and the new Black Matte colours.

The Creta King Knight, with its black design, also receives upgraded features including R18 matte black alloys, electric seat adjustments for the driver and passenger, a dashcam and dual-zone automatic temperature control.

Tarun Garg, Whole-Time Director and Chief Operating Officer, Hyundai Motor India, said, “At HMIL, we have always believed in delighting our customers with fresh choices and enhanced experiences. Ahead of this festive season, we are excited to introduce the Creta King and Creta King Limited Edition in our SUV, the Hyundai Creta. These additions, coupled with enriched feature offerings in the Creta line up will reinforce our commitment to offering products that blend style, performance, technology and safety. We are confident that these new introductions will add to the festive excitement and further strengthen the appeal of Hyundai’s most loved SUV among Indian customers.”

Additionally, new features have been added across other Creta variants, including a dashcam, dual-zone automatic temperature control and wireless Android Auto/Apple CarPlay. The Creta N Line also gets these new features.

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Honda Cars India has introduced a series of updates to its popular SUV, the Honda Elevate in time for the festive season. The enhancements include new interior colour options and exterior styling upgrades, aiming to give the vehicle a more premium and stylish feel.

The top-of-the-range Honda Elevate ZX grade now features a new Ivory interior theme, complete with ivory leatherette seats and soft-touch inserts on the doors and instrument panel. As an optional extra, customers can choose a new ‘Alpha-Bold plus Grille’ for a more commanding front profile, along with a 360-degree surround vision camera and 7-colour ambient lighting. With these additions, the Elevate ZX offers a choice of three distinct interior themes: Tan, Ivory and Black.

For the V and VX grades, Honda is introducing new black fabric upholstery, which replaces the previous shadow beige option. These variants also feature dual-tone interiors with ivory soft-touch inserts. The new Alpha-Bold plus Grille is available as an accessory for these models and the Crystal Black Pearl colour option is now offered across the V, VX and ZX grades.

Kunal Behl, Vice-President Marketing & Sales, Honda Cars India, said, “The Honda Elevate is a very successful model and has been greatly appreciated by customers for its versatility in both the domestic and export markets. With the introduction of the new ZX grade with ivory interiors and new enhancements across all grades, it is our endeavour to offer more choices to customers during the festive period and warmly welcome them into the Honda family.”

The Honda Elevate is powered by a 1.5L i-VTEC petrol engine and is available with a choice of a 6-speed manual or 7-speed CVT automatic transmission. The SUV continues to offer a range of safety features, including the Honda Sensing advanced driver-assist system in the ZX grade, which includes Collision Mitigation Braking and Adaptive Cruise Control.

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