Volkswagen Unveils Biggest SUV Offensive

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  • April 11, 2020
Volkswagen Unveils Biggest SUV Offensive

Premiering in India, the brand marked the beginning of “New Volkswagen”. The rebranding exercise was built on the theme ‘Vibrant Power’, to make the brand more humane and lively. Along with the ability to present realistic situations that its customers can resonate with in the brand experience. The realignment of Volkswagen’s brand design is one of the world’s largest rebranding campaigns.

Steffen Knapp, Director, Volkswagen Passenger Cars India, said, “With the India premiere of Volkswagen’s SUV family, the brand is showcasing its clear direction and focus for the Indian market. Our SUV range in the next two years will cater to every customer segment. We will be launching the Tiguan Allspace and T-Roc in H1 2020 in turn giving customers a plethora of options from Brand Volkswagen.”

Taigun: Under Volkswagen Group’s India 2.0 project, Taigun is the first product built on theMQB A0 IN platform. The SUV will be powered by Volkswagen’s renowned TSI technology combined with the brand’s globally acclaimed DSG gear box. Taigun is a complete package for a modern Indian consumer, with a dominant front making it look bolder and muscular and in turn giving it a sporty SUV stance. The interiors are plush with leatherette seats and a digital instrument cluster. It’s contemporary in its design and would suite the active lifestyle of an Indian consumer. Further, the rear of the car has a new design element, it is illuminated with a LED strip that is bordered by a glossy blacktrim. It runs across the whole width of the car and integrates into Volkswagen’s LEDsignature tail lamps on either side. Like every Volkswagen carline, the Taigun is equipped with safety features such as 6airbags, anti-lock braking system (ABS) and electronic stability control (ESC) among others.

T-Roc: Volkswagen T-Roc has a progressive design language, with a coupé-style roof, distinctively wide front end and concise proportions. It exudes character and confidence. The integrated LED headlights and unique LED daytime running lights create an unmistakable look, especially when driven at night. The dual tone roof top enhances the sporty look, as it matches perfectly with the eclectic body color.

The carline will be introduced with a TSI petrol engine mated to Volkswagen’s 7-speed DSG gear box. Further, it will consist of all the standard equipment that’s part of the brand’s global SUV portfolio. 

Tiguan Allspace: One of the most spacious SUVs, the Allspace is a 7-seater carline with a generous passenger compartment. The carline has a large boot space that fits every kind of luggage. Tiguan AllSpace has a petrol-powered engine comprising Volkswagen’s renowned TSI technology, which is mated to a 7-speed 4 MOTION DSG gear box.

Tiguan: Volkswagen Tiguan is the most successful car globally, with over 3.5 million units sold across 150 markets. It is designed to make a powerful statement. Its muscular hood contours and chrome-finished grille creates a lasting first impression. It balances between sleek and ruggedness and is complemented by its clean and bold lines. The Tiguan conveys a sense of sophistication with its elegant chrome finished headlights and honeycomb grille design. Under the hood, lies a 2.0L TDI engine combined with a 7-speed 4 MOTION DSG automatic gearbox, delivering a power output of 143PS and 340 Nm oftorque. Based on Volkswagen’s MQB platform, Tiguan has several features like Pedestrian Safety (Active Hood), 6-airbags and Hill Start Assist among others. (MT)

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    Mahindra SUV Sales See 28% Growth In April 2025

    Mahindra

    Mumbai-based automotive major Mahindra & Mahindra has announced its wholesales for April 2025 at 84,170 vehicles, a growth of 19 percent, including exports.

    The auto major sold a total of 52,330 SUVs in the domestic market, which was 28 percent higher than 41,008 SUVs sold for the same period last year. Commercial vehicle sales in the domestic market came at 22,989 units, which was 4 percent YoY. 

    Veejay Nakra, President, Automotive Division, Mahindra & Mahindra, said, “Building on the strong momentum of last year's performance, we began the year on a strong note in April by achieving SUV sales of 52,330 units, a growth of 28 percent and total vehicle sales of 84,170 units, a 19 percent growth over the same month last year. These numbers indicate the strength of our portfolio and customer offerings.”

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      JSW MG Motor India Sells 5,829 Vehicles In April 2025

      JSW MG Motor Windsor EV

      JSW MG Motor India, a leading passenger vehicles manufacturer, has announced its wholesales for April 2025.

      The company reported sales of 5,829 units, which was 23 percent higher over April 2024, when it sold 4,725 vehicles.

      Interestingly, the automaker's popular offering, the Windsor EV, has continued to be the top-selling electric passenger vehicle for the seventh month in a row.

      JSW MG Motor India's Windsor EV has now gone home to over 20,000 customers.

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        SUVs & Exports Power Maruti Suzuki India Sales in April 2025

        Maruti Suzuki Swift

        Maruti Suzuki India, the country’s largest carmaker, has reported its wholesales of 179,791 units in April 2025, marking a 7 percent increase compared to 168,089 units sold in April 2024. The growth was primarily propelled by strong performance in utility vehicles and a sharp rise in export volumes.

        Domestic sales, including passenger and light commercial vehicles, remained flat with 142,053 units, as compared to 140,448 units in April 2024. Within this, light commercial vehicles (LCVs) like the Super Carry saw a significant jump of 34.2 percent, with sales rising to 3,349 units from 2,496 units last year.

        In the passenger vehicle segment, SUVs such as the Brezza, Ertiga, Grand Vitara and others recorded a 4.4 percent increase, selling 59,022 units compared to 56,553 in the previous year. However, sales for Eeco declined by 5.2 percent, while the mini segment (Alto, S-Presso) saw a sharp 45 percent drop, falling to 6,332 units from 11,519 units. The compact segment, which includes high-volume models like the Baleno and Swift, grew by 8.1 percent, reaching 61,591 units.

        Sales to Toyota Kirloskar Motor rose sharply by 79.2 percent, from 5,481 units to 9,827 units, indicating a growing demand for cross-badged products.

        The standout performer was the export segment, which surged 26 percent to 27,911 units from 22,160 units in April 2024. This strong export growth helped bolster the company’s overall numbers despite weaknesses in domestic sub-segments.

        While some product lines such as the mid-size sedan Ciaz (-63 percent) continue to struggle.

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          Tata Motors Reports 72,753 Units Sold in April 2025; PV and CV Segments Show Decline

          Tata Motors

          Tata Motors reported total wholesales of 72,753 units for April 2025, reflecting a 6 percent year-on-year decline from 77,521 units in April 2024.

          The passenger vehicle (PV) segment, including electric vehicles, accounted for 45,532 units, down 5 percent from 47,983 units in the same month last year. Within this, domestic PV sales dropped 6 percent to 45,199 units, while international business (IB) sales rose significantly to 333 units, up from 100 units. Electric vehicle sales (domestic + IB) declined 16 percent year-on-year to 5,318 units.

          Commercial vehicle (CV) sales stood at 27,221 units, marking an 8 percent YoY drop from 29,538 units in April 2024. Domestic CV sales contracted 10 percent to 25,764 units, while CV exports (IB) grew 43 percent to 1,457 units. Key sub-segments like Small Commercial Vehicles (SCV) and pickups saw a steep 23 percent decline.

          Despite growth in certain categories like ILMCV trucks and passenger carriers, overall sales momentum was tempered across both PV and CV segments.

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