Volkswagen Virtus Records Its Highest-Ever Monthly Sales In October 2024

Volkswagen Virtus Records Its Highest-Ever Monthly Sales In October 2024

Volkswagen Passenger Cars India has announced that its Virtus has achieved highest-ever monthly sales record of 2,351 units in October 2024, bolstering its dominant position as India’s bestselling and most sought-after premium sedan of 2024. 
The Volkswagen Virtus recorded a growth of 32 percent in sales for the month of October 2024 when compared with the corresponding month last year. It also contributed to Volkswagen India recording a nine percent growth in sales in October 2024 as compared to the sales in the month of October 2023, showcasing a positive outlook and acceptance for its robust German engineered automobiles. 
Speaking about the development, Ashish Gupta, Brand Director, Volkswagen Passenger Cars India, said, “The success of the Volkswagen Virtus in the Indian market is a clear reflection of our customers’ trust and confidence in the brand’s commitment to quality, safety, and performance. The Virtus has not only redefined the premium sedan segment but has also set new standards with its driving dynamics, comfort, safety features, and striking design. We are immensely grateful for the incredible love our cars have received from Indian customers and look forward to amplifying their aspirations with exciting experiences.” 
Debuting in 2022, the Volkswagen Virtus has sold close to 60 units per day across the country. Reaching a major sales milestone of 50 000 units in the domestic market, over 17,000 units of the mid-size sedan were sold this year alone. 
 

BYD India Opens Its Largest National Showroom In Delhi

BYD India - PPS Motors

Chinese automotive major BYD India has inaugurated its 48th showroom in India, located in Moti Nagar, Delhi. Launched in partnership with PPS Motors, the 9,000 sqft facility is the largest BYD outlet in the country and the sixth for the brand within the Delhi NCR region.

With this opening, BYD India’s national network extends to 48 showrooms across 40 cities, managed by 18 dealer partners. PPS Motors now operates six of these showrooms and four service workshops across three Indian states.

The Moti Nagar facility is designed to display seven vehicles simultaneously, allowing customers to interface with the brand's technology and design. The current India portfolio includes BYD Sealion 7 SUV, BYD Seal sedan, BYD Atto 3 SUV and BYD eMax 7 MPV.

Delhi NCR remains a primary market for electric vehicle adoption in India. Globally, BYD has recorded sales of over 15 million New Energy Vehicles (NEVs) as of 31 January 2026. The company was ranked 91st in the 2025 Fortune Global 500, with a brand value of USD 14.4 billion.

Rajeev Chauhan, Head of Electric Passenger Vehicles Business, BYD India, said, “The inauguration of our 48th showroom in India and sixth showroom in Delhi NCR with PPS BYD in Moti Nagar represents another important milestone in strengthening BYD India’s retail footprint. Delhi NCR continues to be one of the most dynamic EV markets in the country, supported by increasing consumer awareness and adoption of sustainable mobility solutions. Together with our valued partner PPS Motors, we look forward to bringing BYD’s advanced electric vehicles closer to customers in the region and contributing to India’s transition towards cleaner transportation.”

Rajiv Sanghvi, Managing Director, PPS Motors, commented, “We are proud to further strengthen our partnership with BYD through the inauguration of India’s largest showroom marking an important milestone in our strategic expansion in Northern India. Being the largest spread sales and after-sales partners of BYD with 10 touch points in India, this reflects our shared commitment to accelerating the adoption of sustainable electric mobility solutions. Backed by BYD’s technologically advanced products, customer-centric approach coupled with our deep understanding of the customer needs we endeavour to provide a premium and seamless ownership experience for our customers in the Delhi region.”

BMW India Launches Limited-Edition M2 CS At INR 16.6 Million

BMW M2

German automotive luxury brand BMW Group India has introduced the new BMW M2 CS as a Completely Built-Up (CBU) unit. The high-performance special edition is based on the second-generation M2 and is available in limited quantities at an ex-showroom price of INR 16.6 million.

The vehicle is equipped with an upgraded 3.0-litre, six-cylinder in-line engine, a unit shared with the BMW M4 GT3 EVO racing car. It delivers 390 kW (530 hp) and 650 Nm of torque. Power is managed via a standard eight-speed M Steptronic transmission with Drivelogic, sending drive to the rear wheels.

In terms of performance, the BMW M2 can accelerate from zero to 100 kmph in 3.8 seconds, with a top speed of 302 kmph (M Driver’s Package included as standard). It clocked a lap time of 7:25.5 minutes (recorded 11 April 2025) at Nurburgring, surpassing the previous compact car record by eight seconds.

The BMW M2’s chassis has been lowered by eight millimetres compared to the standard model, featuring bespoke tuning for springs, dampers, and control systems. The exterior incorporates extensive carbon-fibre-reinforced plastic (CFRP) components, including the roof, bonnet, mirror caps and rear diffuser.

It features a ‘ducktail’ spoiler and a unique kidney grille design. Standard equipment includes 19-inch front and 20-inch rear forged M light-alloy wheels in Matt Gold Bronze, fitted with track tyres. Braking is handled by an M Compound system with red calipers, while carbon ceramic brakes are available as an option.

The cabin is fitted with M Carbon Bucket Seats and an Alcantara steering wheel. Lightweight materials extend to a carbon-fibre centre console and door trim panels with illuminated ‘CS’ logos.

The digital features include BMW Operating System 8.5 with ‘QuickSelect’ menu structure; BMW Live Cockpit Professional with Head-Up Display; Harman Kardon surround sound system and M Drive Professional, featuring a drift analyser and laptimer.

Hardeep Singh Brar, President and CEO, BMW Group India, said, “The new BMW M2 CS is optimised for the ultimate thrill. By bringing this global track icon to Indian shores, we are catering to a growing community of enthusiasts who demand an uncompromising, pure-blooded driving experience. And while the M2 CS is born for the racetrack, it’s ready to take you wherever you need to go. It stands as a definitive driver’s machine - a bridge between peak adrenaline and the open road, offering our Indian customers a level of exclusivity and precision that only a 'CS' badge can deliver.”

Tata Sierra Achieves Five-Star Bharat NCAP Safety Rating

Tata Sierra

Tata Motors, one of the leading passenger vehicle manufacturers, has bagged another feather in its cap for its popular all-new Tata Sierra SUV.

The Tata Sierra has secured a five-star safety rating from Bharat NCAP, scoring 31.14 out of 32 for Adult Occupant Protection and 44.73 out of 49 for Child Occupant Protection. The results confirm that the mid-size SUV meets the highest safety standards under the current protocol, including stable structural integrity during frontal offset and side impact tests.

It was in November 2025 that Tata Motors Passenger Vehicles relaunched the reimagined Sierra at an introductory price of INR 1.14 million. Originally debuted in 1991, the new iteration transitions from the original three-door format to a five-door monocoque design measuring under 4.4 metres.

The SUV features a 'Premium' positioning, distinguished by the slimmest headlamps in its category, a pillarless design past the B-pillar, and a substantial glasshouse. The interior incorporates a triple-screen display system with Dolby Atmos audio and a ‘living room’ aesthetic inspired by contemporary Indian art.

Standard safety equipment across all variants includes six airbags and a sealed fuel system. The Sierra is equipped with over 20 ADAS L2+ features, such as intelligent speed assist and sign recognition.

Audi India Launches SQ8 At INR 17.77 Million

Audi SQ8

German luxury car brand Audi India has expanded its Q8 range with the launch of the Audi SQ8. Positioned between the standard Q8 and the RS Q8 Performance, the vehicle enters the Indian market at an introductory price of INR 17.77 million (ex-showroom).

The SQ8 is powered by a 4.0-litre V8 TFSI engine, producing 373 kW and 770 Nm of torque. It has a claimed acceleration from zero to 100 kmph in 4.1 seconds and reaches a top speed of 250 kmph.

The mechanical architecture includes quattro permanent all-wheel drive with a self-locking centre differential. Adaptive air suspension sport with continuous damping. All-wheel steering as standard for increased manoeuvrability and S-specific sport exhaust system for a distinct sound profile.

On the outside, it is equipped with HD Matrix LED headlights featuring Audi laser light and four light signatures. Design elements include S-specific bumpers, a single-frame mask in aluminium and frameless doors with power latching. A panoramic sunroof is standard, while 22-inch alloy wheels and ceramic brakes are available as options.

Inside, the cabin features front sport seats upholstered in Dinamica microfiber and leather. Technology integration includes the Audi Virtual Cockpit plus and a 730-watt Bang & Olufsen 3D Premium Sound System with 17 speakers. Safety systems comprise eight airbags, Audi Pre Sense Basic and park assist with 360-degree cameras.

Balbir Singh Dhillon, Brand Director, Audi India, said, “The Audi SQ8 strengthens our high-performance SUV line-up in India by offering a compelling balance of power, everyday usability and genuine, visceral performance. It is designed for customers who want a versatile luxury SUV that can be effortlessly comfortable during the week and truly exciting on the weekend. We are seeing growing enthusiasm for performance cars across India, particularly among our discerning, younger clientele, and the Audi SQ8 is a natural extension of our commitment to bringing the brand’s finest performance heritage to the Indian market.”