German tier 1 supplier Continental recently commissioned a representative mobility study in August 2024 to understand the perception about young people on mobility needs.

For the Mobility Study 2024, infas was commissioned by Continental in August 2024 to survey a total of around 5,000 people aged 18 and over in Germany, China, France, Japan and the USA about their mobility habits and attitudes to a variety of mobility issues. In each country, the respective sample is representative of the population; for China, it is representative of the urban population. The aim of the Continental Mobility Study, now in its eighth edition since 2011, is to provide an international comparison of people’s attitudes toward current and future developments in mobility and their personal usage habits. The range of topics covered in this year’s study included automated driving, user experience, AI in cars, sustainable mobility concepts, mobility in urban areas, the affordability of mobility and attitudes toward government regulation in the mobility sector.

The key findings found that overall, 84 percent of car owners in Germany, regardless of age, believe that it is important to own a car. For almost 90 percent, having a car is essential for shopping and running other errands. The majority of young people in Germany are particularly enthusiastic about technological advances in cars. They look forward to the benefits self-driving cars will offer in terms of being able to read, play video games or work (51 percent of 25 to 34-year-olds). In addition to autonomous driving, artificial intelligence (AI) in the form of digital voice assistants is very popular with this group. There is a similar level of approval in the four other countries surveyed in the study.

Philipp von Hirschheydt, Executive Board member responsible for the Automotive group sector, Continental, said, “The findings show that the response to new technologies such as automated driving, large displays and AI in cars varies greatly between generations and also between countries. That’s why we aim to provide customised solutions – market-specific, tailor-made and modular.”

The findings of the study also reveal the current status of the trend toward lower-emission mobility worldwide. Particularly striking is that acceptance of fully electric cars remains low.

In Germany, only 3 percent of all car owners have an electric vehicle. However, just over a third of respondents who do not yet own an electric vehicle believe their next car will be fully electric (39 percent, compared with 34 percent in 2022). By contrast, hybrid drives are highly popular across all countries. In Germany (48 percent) and the USA (47 percent), nearly half of respondents who do not own an electric car can imagine their next vehicle being a hybrid with a combustion engine and an electric motor.

In China, that figure rises to almost nine out of 10 respondents (86 percent). This means that hybrid cars could increasingly bridge the gap to e-mobility and give it a renewed boost. With a share of 68 percent, younger people in Germany aged between 25 and 34 are particularly interested in electric cars – also compared with their international peers.

Vehicle as a status symbol 

On the one hand, younger people up to the age of 34 in Germany do not feel that attached to cars. For them, more than for older respondents, it is one of many means of transportation available. On the other hand, generation Y and Z drivers born in the 1990s and later have a clear emotional connection to their cars: for more than half of 18 to 34-year-olds (54 percent) in Germany, cars are regarded as a status symbol – twice the share among respondents aged 45 and over. People aged between 18 and 34, particularly those living in large cities, see cars as a prestige item (67 percent). In small towns and rural areas, the approval rate is around 49 percent. This view of the car is accompanied by growing expectations. Of the 25 to 34-year-olds surveyed, for example, 51 percent believe that cars of the future should not only be a safe means of transportation, but also a place to relax and work.

Tech attracts young people

The study also found that younger people in Germany also had a positive attitude toward highly automated and autonomous driving, with around two-thirds (65 percent) of 18 to 34-year-olds seeing this as a useful development. Among older respondents aged 55 and over, 39 percent share this view. Around two-thirds of younger people up to the age of 34 also believe that state-of-the-art technologies should be mandatory in newly registered cars in order to make traffic even safer – a viewpoint that signals approval of the EU directive requiring certain advanced driver assistance systems in new cars, which has been in force since July 2024.

Another future technology that is particularly popular with younger people is AI assistants in cars. Almost three-quarters of respondents (74 percent) between the ages of 18 and 34 would welcome an AI voice as a service that, like a virtual travel companion, provides useful information about sights and restaurants along the route, finds the nearest gas or charging station, searches for free parking spaces or even compiles personal messages.

“Younger people in particular have changing expectations of cars. These are closely linked to pioneering technologies such as automated driving, which deliver new user experiences. At Continental, we’re already equipping cars with AI. Together with our partner Google Cloud, we have developed a virtual companion for drivers. We are particularly proud to be one of the first automotive suppliers worldwide to integrate Google Cloud applications directly into our vehicle computers,” added Hirschheydt.

Autonomous & AI

The comparison between countries reveals a widespread openness to highly automated and autonomous driving in Asia across all age groups. In China, nine out of 10 respondents (90 percent) view the relevant technologies as a useful development, while in Japan, almost three-quarters (72 percent) share this sentiment. In France (60 percent) and the USA (56 percent), more than half of those surveyed have a positive attitude. In Germany, around one in two respondents (49 percent) feel the same. An AI-powered virtual travel companion is particularly popular in China, where nine out of 10 respondents (91 percent) say they would like to have such a service. In the USA (66 percent) and Japan (63 percent), around two-thirds express this wish, while in France (58 percent) and Germany (57 percent) more than half would be happy to have the technology.

There is broad agreement across all countries on the ideal size of a car display for infotainment content. Most people prefer larger displays, with 90 percent of respondents in China favouring this option.

In Germany (81 percent), France (79 percent) and the USA (80 percent), eight out of 10 respondents would like their navigation, vehicle data and music to be shown on large screens.

In Japan, the figure is more than two-thirds (69 percent). However, preferences differ significantly when it comes to technological details. While the majority of respondents in Japan (79 percent) and more than half in Germany (57 percent) prefer a simpler display on car screens, a slight majority in the USA (58 percent) favour more colours. By contrast, many features are popular in China (69 percent). In Japan (70 percent), the majority prefer a more straightforward digital design, while in Germany, around half feel the same way (55 percent).

There are also differences between countries when it comes to the question of whether a display should be controlled by voice or manually: voice control is particularly popular in Japan (67 percent), more than half are in favour of it in China (59 percent), while the number is significantly lower in Germany (43 percent). In the USA, just over half (55 percent) also prefer to operate a display manually.

Hybrid

The study shows that hybrid drivers in Germany have an above-average interest in all-electric mobility – a strong indication that hybrid cars can play a key role as a bridging technology for the transition to fully electric drives.

For example, 43 percent of respondents who currently use a vehicle with a combined combustion engine and electric motor say that their next car will definitely be an all-electric vehicle. Those who drive a gasoline or diesel vehicle are significantly less open to such a switch (12 and 19 percent respectively). In addition, a clear majority (58 percent) of hybrid drivers would be willing to buy an electric car without a government subsidy.

The data suggests that hybrid vehicles are boosting people’s confidence in e-mobility and may help reduce any reservations about fully electric vehicles. One group with significant future potential for this development is the 48 percent of respondents who do not drive an electric or hybrid car and for whom an all-electric car is not currently an option, but who are considering a hybrid as their next car.

Varying degree in e-cars

The shift to electric mobility is under pressure in Germany, where sales of all-electric cars are faltering. According to the latest figures of the Continental study, electric cars represent a significant share (10 percent) of the overall passenger-car fleet in China, while only 3 percent of respondents in Germany drive an all-electric car and 91 percent a car with a combustion engine (China: 80 percent). There is potential for higher sales of electric cars in Germany, particularly among those aged 18 to 34. In this age group, around two-thirds (64 percent) of respondents believe it is certain or likely that their next car will be fully electric – a trend that gradually diminishes in older generations.

A look at age-dependent attitudes toward electric mobility reveals that, like many other technological developments, e-mobility is more appealing to younger drivers than older ones. They are more willing to forgo subsidies: 50 percent of 25 to 34-year-olds would consider buying an electric car without government assistance. However, the willingness to fully finance an electric vehicle decreases significantly among those aged 45 and older.

EVs and subsidy

The study found that two-thirds of respondents in Germany link the purchase of an electric car to a government subsidy is an expression of their concerns about being unable to finance an electric car on their own. In Germany, 71 percent of respondents worry that mobility will no longer be affordable due to rising energy prices. In the 2022 Mobility Study, 73 percent of people in Germany expressed their concerns about the affordability of mobility.

What’s more, 65 percent of respondents fear that they will not be able to afford an electric car in the near future and 56 percent are worried that driving could soon become too expensive for them. As a result, a clear majority (80 percent) expect policymakers to create the framework conditions to ensure that driving remains affordable. At the same time, they believe driving should be made more sustainable in the most cost-neutral way possible. Almost three-quarters (73 percent) of respondents think that the cost of environmentally friendly cars needs to fall. Regulatory interventions such as a speed limit of 130 kmph on highways are met with acceptance (62 percent), provided they do not lead to price increases. Younger respondents are less price-sensitive. They are much more prepared to pay a premium for environmentally friendly cars, especially if they are completely carbon-neutral in production and operation (40 percent of 18 to 24-year-olds compared with 13 percent of 45 to 54-year-olds).

Sustainable tyres

Sustainability is an important concern for people with cars is also demonstrated by their attitude to tyres. According to the study, almost eight out of 10 drivers in Germany (84 percent) who also value tyre recycling consider it important that their tyres contain an increasing share of environmentally friendly materials. When purchasing tyres, younger people (61 percent of 25 to 34-year-olds) are more concerned than older people about what happens to the tyres at the end of their service life.

Furthermore, 44 percent of car owners in Germany would be willing to pay a premium for tyres made from a higher share of renewable and sustainable materials. Here again, this willingness is most pronounced among 25 to 34-year-olds (65 percent).

Comments (0)

ADD COMMENT

Link Copied!

Hyundai Motor India (HMIL), one of the leading passenger vehicle manufacturers, has launched its dedicated commercial mobility range – the Prime HB (hatchback) and Prime SD (sedan).

These models, the company said, are designed for fleet operators and taxi entrepreneurs, focusing on maintenance costs and fuel efficiency. Bookings have opened at Hyundai dealerships across India for a fee of INR 5,000.

The Prime range is powered by a 1.2L Kappa 4-cylinder engine available in petrol and CNG variants. The Prime SD delivers a claimed fuel efficiency of 28.40 km/kg, while the Prime HB achieves 27.32 km/kg. To comply with commercial regulations, the vehicles include a factory-fitted speed limiting function set to 80 kmph. Safety features provided as standard include six airbags, three-point seatbelts and rear parking sensors.

Interior specifications for the range include rear AC vents, steering wheel mounted audio controls and power windows. Hyundai Motor India is also offering an optional 9-inch infotainment system with a rear camera and a vehicle location tracking device equipped with four panic buttons. The Prime HB is priced from INR 599,900 and the Prime SD starts at INR 689,900.

Tarun Garg, Managing Director & CEO designate, Hyundai Motor India, said, “With the introduction of Prime HB and Prime SD, HMIL is proud to enter the commercial mobility space with products that are engineered for trust, reliability and good earning potential. Fleet operators and taxi drivers look for vehicles that deliver maximum uptime, predictable maintenance and low operating costs, and the Hyundai Prime range has been developed precisely with these priorities in mind. Backed by Hyundai’s extensive service network, attractive warranty, maintenance packages, low cost of ownership and flexible finance solutions, Prime HB and Prime SD will enable our commercial customers to enhance earnings while offering safe and comfortable mobility to passengers. This marks an important step in extending Hyundai’s promise of hassle-free ownership to the commercial segment as well.”

To support commercial ownership, Hyundai has introduced an extended warranty covering the fourth and fifth years or 180,000 km. The company estimates maintenance costs at INR 0.47 per kilometre. Finance options are available with repayment tenures extending up to 72 months to assist fleet expansion and first-time buyers.

Comments (0)

ADD COMMENT

Link Copied!

JSW MG Motor India, one of the leading passenger vehicle manufacturers, has launched an initiative extending its assured buy-back programme for electric vehicles (EVs) from three years to up to five years. This makes JSW MG Motor India to becomethe first OEM in the country to offer a guaranteed resale value for this duration in the mass EV segment.

The programme operates independently of any finance or loan schemes, allowing owners to choose a tenure of three, four, or five years. Under the existing three-year plan, the company guarantees a 60 percent buy-back value. For the first time in India, commercial MG ZS EV owners are also eligible for resale benefits on vehicles up to three years old or with an annual mileage of up to 60,000 km.

The MG Value Promise Program is facilitated by Lockton India Insurance Broking and Advisory in partnership with Zuno General Insurance. The initiative is designed to reduce depreciation risk and provide financial predictability for customers. At the end of the selected term, owners have the option to retain, return, or exchange their vehicle for a newer model.

Anurag Mehrotra, Managing Director, JSW MG Motor India, said, “As a customer-centric brand, MG has always introduced initiatives like B-a-a-S (Battery-as-a-service), lifetime warranty on EV batteries that make EV ownership a delightful mobility experience. Resale value has been a key consideration for many customers who are considering buying an EV. With our industry-first MG Value Promise Program (Assured Buyback), facilitated by Lockton India Insurance Broking and Advisory Ltd in partnership with Zuno General Insurance, we want to give MG EV owners complete peace of mind as we now offer a Assured resale value where a customer has option to choose the tenure from 3 to 5 years. We believe this initiative will play a key role in expanding India’s EV market by eliminating a major concern for buyers and building stronger trust in electric mobility.”

Shanai Ghosh, MD & CEO, Zuno General Insurance, said, “As a digital insurer, this partnership strengthens our vision of building a strong, future-ready EV insurance portfolio. Electric mobility is reshaping how India moves, and we’re excited to support that shift with solutions that stay true to Zuno’s promise of easy, friendly, and transparent. Our collaboration with JSW MG Motor India reinforces our commitment to making EV ownership simpler and more secure for customers.”

Dr Sandeep Dadia, CEO & Country Head, Lockton India, said, “As EV adoption accelerates, customers increasingly seek clarity and confidence around long-term ownership. MG EVs are known for its true-to-range offerings with highest resale value and through our participation in MG’s extended Assured Buy Back Program, we’ve focused on shaping a solution that provides predictable value in a simple and transparent way. Initiatives like this empower customers to plan their EV journey with greater certainty and strengthen overall trust in India’s rapidly evolving electric mobility ecosystem."

The expansion of buy-back solutions aims to address consumer concerns regarding the residual value of battery-powered vehicles. By providing a fixed exit price, the company intends to lower adoption barriers and support the transition to electric mobility as infrastructure and technology continue to evolve.

Comments (0)

ADD COMMENT

Link Copied!

Auto Hangar, a Mercedes-Benz India retail partner, has expanded its network in Mumbai with the opening of a showroom in Kandivali and a service centre in Charkop. The expansion targets the western corridor of the city, including Borivali, Malad and Andheri.

The Kandivali showroom follows the Mercedes-Benz ‘MAR 2020’ global retail design framework. The facility integrates digital tools with physical displays to facilitate vehicle customisation.

Key features of the showroom include:

• Digital Car Configurator: Allows customers to select paint finishes, alloy designs, and interior trims virtually.
• Model Range: On-site display of vehicles including the GLC, A-Class Limousine, and the Mercedes-Maybach S-Class.
• Finance Integration: Access to STAR Agility+ programmes for vehicle financing.

The Charkop facility provides maintenance and repair services using Mercedes-Benz diagnostic systems. The centre is designed to meet the manufacturer's ‘Ambition 2039’ sustainability targets.

The service centre includes:

• Quick-Service Bays: Staffed by certified technicians for routine maintenance and electronic calibrations.
• Logistics: Pick-up and drop-off services for residents in the surrounding suburbs.
• Environmental Systems: Integration of solar-powered systems, waste segregation, and water recycling technologies.

“This expansion is about more than new locations, it’s about redefining the Mercedes-Benz experience for Mumbai’s west. With state-of-the-art infrastructure, sustainable practices and a customer-first approach, we are ready to serve a new generation of luxury car buyers,” said the company in a statement.

The company maintains an existing network across Mumbai, with locations in Hughes Road, Prabhadevi, Lokhandwala Circle, Lower Parel and Sakivihar.

Comments (0)

ADD COMMENT

Link Copied!

Honda Motor Co, is set to showcase a series of concept models and racing machines at the Tokyo Auto Salon 2026, scheduled for 9–11 January at Makuhari Messe in Chiba.

Under the theme of ‘Honda Sports DNA’, the company will demonstrate the transfer of technology from motorsports into production vehicle development and manufacturing.

The display will feature three world premieres developed in collaboration with Honda Racing Corporation (HRC) and Honda’s engineering teams:

Civic Type R HRC Concept: A concept based on the current Civic Type R. Developed by HRC, the vehicle incorporates racing expertise to refine the performance of the sports model.

Prelude HRC Concept: A customised version of the new Prelude, which launched in September 2025. The model features HRC-designed components intended to adjust driving dynamics.

Civic e:HEV RS Prototype: A prototype of a new trim for the hybrid Civic. This model will be the second vehicle, following the Prelude, to feature Honda S+ Shift control technology.

According to the company, the booth design and choice of vehicles represent ‘Honda Sports DNA,’ which expresses how Honda technology and passion to pursue driving performance – with motorsports as its ultimate proving ground – have been carried forward uninterrupted throughout all Honda activities, from racing to automobile development and manufacturing.

The use of red as the theme colour for the booth is intended to signal the OEM’s focus on performance and automobile engineering.

The exhibition will include additional racing machines from Honda’s global motorsports programmes, highlighting the connection between track testing and commercial vehicle production.

Comments (0)

ADD COMMENT

Link Copied!