German tier 1 supplier Continental recently commissioned a representative mobility study in August 2024 to understand the perception about young people on mobility needs.

For the Mobility Study 2024, infas was commissioned by Continental in August 2024 to survey a total of around 5,000 people aged 18 and over in Germany, China, France, Japan and the USA about their mobility habits and attitudes to a variety of mobility issues. In each country, the respective sample is representative of the population; for China, it is representative of the urban population. The aim of the Continental Mobility Study, now in its eighth edition since 2011, is to provide an international comparison of people’s attitudes toward current and future developments in mobility and their personal usage habits. The range of topics covered in this year’s study included automated driving, user experience, AI in cars, sustainable mobility concepts, mobility in urban areas, the affordability of mobility and attitudes toward government regulation in the mobility sector.

The key findings found that overall, 84 percent of car owners in Germany, regardless of age, believe that it is important to own a car. For almost 90 percent, having a car is essential for shopping and running other errands. The majority of young people in Germany are particularly enthusiastic about technological advances in cars. They look forward to the benefits self-driving cars will offer in terms of being able to read, play video games or work (51 percent of 25 to 34-year-olds). In addition to autonomous driving, artificial intelligence (AI) in the form of digital voice assistants is very popular with this group. There is a similar level of approval in the four other countries surveyed in the study.

Philipp von Hirschheydt, Executive Board member responsible for the Automotive group sector, Continental, said, “The findings show that the response to new technologies such as automated driving, large displays and AI in cars varies greatly between generations and also between countries. That’s why we aim to provide customised solutions – market-specific, tailor-made and modular.”

The findings of the study also reveal the current status of the trend toward lower-emission mobility worldwide. Particularly striking is that acceptance of fully electric cars remains low.

In Germany, only 3 percent of all car owners have an electric vehicle. However, just over a third of respondents who do not yet own an electric vehicle believe their next car will be fully electric (39 percent, compared with 34 percent in 2022). By contrast, hybrid drives are highly popular across all countries. In Germany (48 percent) and the USA (47 percent), nearly half of respondents who do not own an electric car can imagine their next vehicle being a hybrid with a combustion engine and an electric motor.

In China, that figure rises to almost nine out of 10 respondents (86 percent). This means that hybrid cars could increasingly bridge the gap to e-mobility and give it a renewed boost. With a share of 68 percent, younger people in Germany aged between 25 and 34 are particularly interested in electric cars – also compared with their international peers.

Vehicle as a status symbol 

On the one hand, younger people up to the age of 34 in Germany do not feel that attached to cars. For them, more than for older respondents, it is one of many means of transportation available. On the other hand, generation Y and Z drivers born in the 1990s and later have a clear emotional connection to their cars: for more than half of 18 to 34-year-olds (54 percent) in Germany, cars are regarded as a status symbol – twice the share among respondents aged 45 and over. People aged between 18 and 34, particularly those living in large cities, see cars as a prestige item (67 percent). In small towns and rural areas, the approval rate is around 49 percent. This view of the car is accompanied by growing expectations. Of the 25 to 34-year-olds surveyed, for example, 51 percent believe that cars of the future should not only be a safe means of transportation, but also a place to relax and work.

Tech attracts young people

The study also found that younger people in Germany also had a positive attitude toward highly automated and autonomous driving, with around two-thirds (65 percent) of 18 to 34-year-olds seeing this as a useful development. Among older respondents aged 55 and over, 39 percent share this view. Around two-thirds of younger people up to the age of 34 also believe that state-of-the-art technologies should be mandatory in newly registered cars in order to make traffic even safer – a viewpoint that signals approval of the EU directive requiring certain advanced driver assistance systems in new cars, which has been in force since July 2024.

Another future technology that is particularly popular with younger people is AI assistants in cars. Almost three-quarters of respondents (74 percent) between the ages of 18 and 34 would welcome an AI voice as a service that, like a virtual travel companion, provides useful information about sights and restaurants along the route, finds the nearest gas or charging station, searches for free parking spaces or even compiles personal messages.

“Younger people in particular have changing expectations of cars. These are closely linked to pioneering technologies such as automated driving, which deliver new user experiences. At Continental, we’re already equipping cars with AI. Together with our partner Google Cloud, we have developed a virtual companion for drivers. We are particularly proud to be one of the first automotive suppliers worldwide to integrate Google Cloud applications directly into our vehicle computers,” added Hirschheydt.

Autonomous & AI

The comparison between countries reveals a widespread openness to highly automated and autonomous driving in Asia across all age groups. In China, nine out of 10 respondents (90 percent) view the relevant technologies as a useful development, while in Japan, almost three-quarters (72 percent) share this sentiment. In France (60 percent) and the USA (56 percent), more than half of those surveyed have a positive attitude. In Germany, around one in two respondents (49 percent) feel the same. An AI-powered virtual travel companion is particularly popular in China, where nine out of 10 respondents (91 percent) say they would like to have such a service. In the USA (66 percent) and Japan (63 percent), around two-thirds express this wish, while in France (58 percent) and Germany (57 percent) more than half would be happy to have the technology.

There is broad agreement across all countries on the ideal size of a car display for infotainment content. Most people prefer larger displays, with 90 percent of respondents in China favouring this option.

In Germany (81 percent), France (79 percent) and the USA (80 percent), eight out of 10 respondents would like their navigation, vehicle data and music to be shown on large screens.

In Japan, the figure is more than two-thirds (69 percent). However, preferences differ significantly when it comes to technological details. While the majority of respondents in Japan (79 percent) and more than half in Germany (57 percent) prefer a simpler display on car screens, a slight majority in the USA (58 percent) favour more colours. By contrast, many features are popular in China (69 percent). In Japan (70 percent), the majority prefer a more straightforward digital design, while in Germany, around half feel the same way (55 percent).

There are also differences between countries when it comes to the question of whether a display should be controlled by voice or manually: voice control is particularly popular in Japan (67 percent), more than half are in favour of it in China (59 percent), while the number is significantly lower in Germany (43 percent). In the USA, just over half (55 percent) also prefer to operate a display manually.

Hybrid

The study shows that hybrid drivers in Germany have an above-average interest in all-electric mobility – a strong indication that hybrid cars can play a key role as a bridging technology for the transition to fully electric drives.

For example, 43 percent of respondents who currently use a vehicle with a combined combustion engine and electric motor say that their next car will definitely be an all-electric vehicle. Those who drive a gasoline or diesel vehicle are significantly less open to such a switch (12 and 19 percent respectively). In addition, a clear majority (58 percent) of hybrid drivers would be willing to buy an electric car without a government subsidy.

The data suggests that hybrid vehicles are boosting people’s confidence in e-mobility and may help reduce any reservations about fully electric vehicles. One group with significant future potential for this development is the 48 percent of respondents who do not drive an electric or hybrid car and for whom an all-electric car is not currently an option, but who are considering a hybrid as their next car.

Varying degree in e-cars

The shift to electric mobility is under pressure in Germany, where sales of all-electric cars are faltering. According to the latest figures of the Continental study, electric cars represent a significant share (10 percent) of the overall passenger-car fleet in China, while only 3 percent of respondents in Germany drive an all-electric car and 91 percent a car with a combustion engine (China: 80 percent). There is potential for higher sales of electric cars in Germany, particularly among those aged 18 to 34. In this age group, around two-thirds (64 percent) of respondents believe it is certain or likely that their next car will be fully electric – a trend that gradually diminishes in older generations.

A look at age-dependent attitudes toward electric mobility reveals that, like many other technological developments, e-mobility is more appealing to younger drivers than older ones. They are more willing to forgo subsidies: 50 percent of 25 to 34-year-olds would consider buying an electric car without government assistance. However, the willingness to fully finance an electric vehicle decreases significantly among those aged 45 and older.

EVs and subsidy

The study found that two-thirds of respondents in Germany link the purchase of an electric car to a government subsidy is an expression of their concerns about being unable to finance an electric car on their own. In Germany, 71 percent of respondents worry that mobility will no longer be affordable due to rising energy prices. In the 2022 Mobility Study, 73 percent of people in Germany expressed their concerns about the affordability of mobility.

What’s more, 65 percent of respondents fear that they will not be able to afford an electric car in the near future and 56 percent are worried that driving could soon become too expensive for them. As a result, a clear majority (80 percent) expect policymakers to create the framework conditions to ensure that driving remains affordable. At the same time, they believe driving should be made more sustainable in the most cost-neutral way possible. Almost three-quarters (73 percent) of respondents think that the cost of environmentally friendly cars needs to fall. Regulatory interventions such as a speed limit of 130 kmph on highways are met with acceptance (62 percent), provided they do not lead to price increases. Younger respondents are less price-sensitive. They are much more prepared to pay a premium for environmentally friendly cars, especially if they are completely carbon-neutral in production and operation (40 percent of 18 to 24-year-olds compared with 13 percent of 45 to 54-year-olds).

Sustainable tyres

Sustainability is an important concern for people with cars is also demonstrated by their attitude to tyres. According to the study, almost eight out of 10 drivers in Germany (84 percent) who also value tyre recycling consider it important that their tyres contain an increasing share of environmentally friendly materials. When purchasing tyres, younger people (61 percent of 25 to 34-year-olds) are more concerned than older people about what happens to the tyres at the end of their service life.

Furthermore, 44 percent of car owners in Germany would be willing to pay a premium for tyres made from a higher share of renewable and sustainable materials. Here again, this willingness is most pronounced among 25 to 34-year-olds (65 percent).

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JSW MG Motor India has introduced a customer programme for the MG Hector SUV during August 2026 to mark seven years of the model in India. The promotion offers benefits of up to INR 60,000, including exchange allowances, loyalty rewards, corporate incentives and price adjustments.

The MG Hector was launched in 2019 as an internet-connected passenger SUV. The range starts at an ex-showroom price of INR 1.19 million. Under the promotion, financing options include 100 percent on-road price funding for terms extending up to 84 months, alongside complete financing options for vehicle accessories.

Vinay Raina, Chief Commercial Officer, JSW MG Motor India, said, “The MG Hector has enjoyed an extraordinary journey over the past seven years, earning the trust of thousands of Indian families and redefining expectations in the SUV segment. As we celebrate this important milestone, we wanted to thank our customers with an ownership programme that delivers value far beyond the purchase of the vehicle. The Anniversary Programme reflects our customer-first philosophy and our commitment to making the MG Hector ownership experience as rewarding as the product itself.”

The vehicle features front and rear bumpers, a redesigned front grille, alloy wheels and updated exterior colour choices. Cabin updates include multi-tone interior schemes, synthetic and leather trims, front seat ventilation, an adjustable steering column and a power-adjustable driver seat.

On the inside, it gets a 14-inch portrait touchscreen display with gesture control capabilities, a digital instrument cluster and over 70 connected vehicle functions. Additional features include digital key functionality, remote air conditioning management, and automated maintenance notification systems.

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Hyundai Motor India (HMIL) has announced that it has exceeded 800,000 connected cars on Indian roads and aims to reach cumulative connected vehicle sales of one million units by 2027. The manufacturer targets crossing two million cumulative connected vehicle sales by 2030.

Connected vehicle penetration across Hyundai Motor India’s Indian product range has expanded from 4 percent in 2019 to 20 percent in 2026, supported by sales in models including the Creta, Venue and i20. The company's connected mobility infrastructure operates on its Hyundai Bluelink platform, which provides over 70 functions covering safety, security and convenience. Available systems include remote vehicle monitoring, diagnostics, location tracking, in-car payments via Hyundai Pay, remote immobilisation and voice commands supported in five languages.

Tarun Garg, MD & CEO, Hyundai Motor India, said, “The growing adoption of connected vehicles reflects the evolving expectations of customers and the increasing role of technology in shaping mobility. As we move towards our goal of 1 million connected car sales by 2027, we remain focused on advancing software-defined mobility and expanding connected technologies across our portfolio. Our upcoming mass-market electric SUV, which will offer next-generation connected car technology as standard across all variants, marks an important step in strengthening the convergence of connected and electric mobility while delivering future-ready ownership experiences for customers.”

Hyundai Motor India introduced OEM-fitted connected vehicle technology to India in 2019 with the launch of the Venue, followed by over-the-air map updates on the i20 in 2020. The company deployed its Audio Video Navigation Telematics platform in 2022, followed by its Connected Car Navigation Cockpit system with controller over-the-air update capability in 2025 to support software-defined vehicle development.

The platform has provided roadside assistance and emergency responses to over 0.5 million motorists, supported 15,000 crash notification interventions and assisted law enforcement agencies with vehicle recovery operations.

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Tata Motors Passenger Vehicles (TMPV) has announced consumer offers and vehicle special editions across its internal combustion engine and electric vehicle portfolios in Kerala for the Onam festive period.

The festival promotions run through August 2026, offering financial benefits up to INR 225,000, priority delivery slots and vehicle financing packages. As part of the seasonal campaign, the manufacturer has introduced the Sierra Jubilee Edition, Nexon Camo Edition and Punch HBX Pack to its product line-up.

The maximum benefits vary by model across both powertrain platforms – Internal combustion engine (ICE) models include benefits up to INR 54,500 on the Altroz, INR 72,500 on the Nexon and INR 77,500 on the Curvv.

The Harrier and Safari both get benefits up to INR 47,000, while the Sierra includes a loyalty benefit of INR 30,000. In the electric vehicle segment, savings up to INR 60,000 for the Nexon.ev and INR 55,000 for the Curvv.ev is being offered by the automaker. The Harrier.ev features benefits reaching INR 225,000, which includes a loyalty benefit of INR 100,000 alongside complimentary insurance coverage.

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, said, “Onam is a celebration of cherished traditions, meaningful reunions and the progress that every family takes pride in. It is a season of gratitude for how far they have come and optimism for the road ahead. Through our 'Celebrate How Far You've Come' campaign, we are celebrating the aspirations, achievements and milestones that make every customer's journey and success unique. Kerala has always been a deeply important market for TMPV, and we are delighted to mark this festive season with special editions, attractive offers and seamless ownership solutions across our safest and most diverse range of cars and SUVs. We look forward to celebrating with our customers their next milestone and creating many more joyful memories.”

At present, Tata Motors Passenger Vehicles operates 85 service centres across Kerala to support vehicle maintenance during and after the sales campaign.

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Tata Motors Passenger Vehicles (TMPV) has launched the Nexon CAMO, a new special edition of its popular compact SUV, with prices beginning at INR 999,000 ex-showroom in Delhi. The introduction coincides with the brand’s celebration of a decade since the Nexon’s original debut and the trust of over 1.1 million customers, marking the model’s enduring success in the Indian automotive market.

The new CAMO variant distinguishes itself with two exclusive premium paint schemes, named Munnar Mist and Coorg Cloud. The former is a dynamic dark green that shifts to a sophisticated grey in shadows and reveals rich green and golden tones under sunlight. In contrast, the latter is a contemporary grey-silver finish with subtle metallic highlights, designed to offer an understated yet premium aesthetic that complements the SUV's rugged character.

TMPV has equipped the Nexon CAMO with a significant technology upgrade, headlined by an Ultra View Twin HD Digital Cockpit. This features a 31.24-cm infotainment system and a 26.03-cm digital instrument cluster, both from Harman, with the latter including embedded navigation. The technology package is further enhanced by an integrated dashcam recorder that is part of the 360-degree camera surround view system, which also includes a blind spot view monitor.

The special edition is not solely about aesthetics and screens, as it also incorporates a comprehensive suite of comfort and safety features. The cabin includes ventilated leatherette front seats, a voice-assisted panoramic sunroof, and an immersive nine-speaker JBL audio system with a subwoofer. Safety is addressed through seven Advanced Driver Assistance Systems functions calibrated for Indian roads, six airbags and electronic stability control, ensuring the CAMO is as secure as it is stylish.

Maintaining the Nexon’s hallmark versatility, the CAMO is offered across all three powertrain options: a 1.2-litre turbocharged petrol, a 1.5-litre diesel and the segment-exclusive 1.2-litre turbocharged iCNG with twin-cylinder technology. With multiple transmission choices available, the automaker has positioned the Nexon CAMO as a distinctive and aspirational package for a wide range of SUV buyers, reinforcing the model's legacy of innovation as the festive season approaches.

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, said, "Since its launch a decade ago, the Nexon has provided comfortable, safe and enjoyable journeys for over 1.1 million families, becoming one of India's most iconic nameplates with an unmissable presence on the roads. This success has been built on constantly raising the bar in safety, technology and design while keeping these innovations accessible to a wider set of customers. The Nexon CAMO carries that spirit forward, with two striking new colours and an elevated technology package that makes it the most distinctive Nexon yet. Timed perfectly for the festive season, it gives customers an even stronger reason to make the Nexon their own."

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