German tier 1 supplier Continental recently commissioned a representative mobility study in August 2024 to understand the perception about young people on mobility needs.

For the Mobility Study 2024, infas was commissioned by Continental in August 2024 to survey a total of around 5,000 people aged 18 and over in Germany, China, France, Japan and the USA about their mobility habits and attitudes to a variety of mobility issues. In each country, the respective sample is representative of the population; for China, it is representative of the urban population. The aim of the Continental Mobility Study, now in its eighth edition since 2011, is to provide an international comparison of people’s attitudes toward current and future developments in mobility and their personal usage habits. The range of topics covered in this year’s study included automated driving, user experience, AI in cars, sustainable mobility concepts, mobility in urban areas, the affordability of mobility and attitudes toward government regulation in the mobility sector.

The key findings found that overall, 84 percent of car owners in Germany, regardless of age, believe that it is important to own a car. For almost 90 percent, having a car is essential for shopping and running other errands. The majority of young people in Germany are particularly enthusiastic about technological advances in cars. They look forward to the benefits self-driving cars will offer in terms of being able to read, play video games or work (51 percent of 25 to 34-year-olds). In addition to autonomous driving, artificial intelligence (AI) in the form of digital voice assistants is very popular with this group. There is a similar level of approval in the four other countries surveyed in the study.

Philipp von Hirschheydt, Executive Board member responsible for the Automotive group sector, Continental, said, “The findings show that the response to new technologies such as automated driving, large displays and AI in cars varies greatly between generations and also between countries. That’s why we aim to provide customised solutions – market-specific, tailor-made and modular.”

The findings of the study also reveal the current status of the trend toward lower-emission mobility worldwide. Particularly striking is that acceptance of fully electric cars remains low.

In Germany, only 3 percent of all car owners have an electric vehicle. However, just over a third of respondents who do not yet own an electric vehicle believe their next car will be fully electric (39 percent, compared with 34 percent in 2022). By contrast, hybrid drives are highly popular across all countries. In Germany (48 percent) and the USA (47 percent), nearly half of respondents who do not own an electric car can imagine their next vehicle being a hybrid with a combustion engine and an electric motor.

In China, that figure rises to almost nine out of 10 respondents (86 percent). This means that hybrid cars could increasingly bridge the gap to e-mobility and give it a renewed boost. With a share of 68 percent, younger people in Germany aged between 25 and 34 are particularly interested in electric cars – also compared with their international peers.

Vehicle as a status symbol 

On the one hand, younger people up to the age of 34 in Germany do not feel that attached to cars. For them, more than for older respondents, it is one of many means of transportation available. On the other hand, generation Y and Z drivers born in the 1990s and later have a clear emotional connection to their cars: for more than half of 18 to 34-year-olds (54 percent) in Germany, cars are regarded as a status symbol – twice the share among respondents aged 45 and over. People aged between 18 and 34, particularly those living in large cities, see cars as a prestige item (67 percent). In small towns and rural areas, the approval rate is around 49 percent. This view of the car is accompanied by growing expectations. Of the 25 to 34-year-olds surveyed, for example, 51 percent believe that cars of the future should not only be a safe means of transportation, but also a place to relax and work.

Tech attracts young people

The study also found that younger people in Germany also had a positive attitude toward highly automated and autonomous driving, with around two-thirds (65 percent) of 18 to 34-year-olds seeing this as a useful development. Among older respondents aged 55 and over, 39 percent share this view. Around two-thirds of younger people up to the age of 34 also believe that state-of-the-art technologies should be mandatory in newly registered cars in order to make traffic even safer – a viewpoint that signals approval of the EU directive requiring certain advanced driver assistance systems in new cars, which has been in force since July 2024.

Another future technology that is particularly popular with younger people is AI assistants in cars. Almost three-quarters of respondents (74 percent) between the ages of 18 and 34 would welcome an AI voice as a service that, like a virtual travel companion, provides useful information about sights and restaurants along the route, finds the nearest gas or charging station, searches for free parking spaces or even compiles personal messages.

“Younger people in particular have changing expectations of cars. These are closely linked to pioneering technologies such as automated driving, which deliver new user experiences. At Continental, we’re already equipping cars with AI. Together with our partner Google Cloud, we have developed a virtual companion for drivers. We are particularly proud to be one of the first automotive suppliers worldwide to integrate Google Cloud applications directly into our vehicle computers,” added Hirschheydt.

Autonomous & AI

The comparison between countries reveals a widespread openness to highly automated and autonomous driving in Asia across all age groups. In China, nine out of 10 respondents (90 percent) view the relevant technologies as a useful development, while in Japan, almost three-quarters (72 percent) share this sentiment. In France (60 percent) and the USA (56 percent), more than half of those surveyed have a positive attitude. In Germany, around one in two respondents (49 percent) feel the same. An AI-powered virtual travel companion is particularly popular in China, where nine out of 10 respondents (91 percent) say they would like to have such a service. In the USA (66 percent) and Japan (63 percent), around two-thirds express this wish, while in France (58 percent) and Germany (57 percent) more than half would be happy to have the technology.

There is broad agreement across all countries on the ideal size of a car display for infotainment content. Most people prefer larger displays, with 90 percent of respondents in China favouring this option.

In Germany (81 percent), France (79 percent) and the USA (80 percent), eight out of 10 respondents would like their navigation, vehicle data and music to be shown on large screens.

In Japan, the figure is more than two-thirds (69 percent). However, preferences differ significantly when it comes to technological details. While the majority of respondents in Japan (79 percent) and more than half in Germany (57 percent) prefer a simpler display on car screens, a slight majority in the USA (58 percent) favour more colours. By contrast, many features are popular in China (69 percent). In Japan (70 percent), the majority prefer a more straightforward digital design, while in Germany, around half feel the same way (55 percent).

There are also differences between countries when it comes to the question of whether a display should be controlled by voice or manually: voice control is particularly popular in Japan (67 percent), more than half are in favour of it in China (59 percent), while the number is significantly lower in Germany (43 percent). In the USA, just over half (55 percent) also prefer to operate a display manually.

Hybrid

The study shows that hybrid drivers in Germany have an above-average interest in all-electric mobility – a strong indication that hybrid cars can play a key role as a bridging technology for the transition to fully electric drives.

For example, 43 percent of respondents who currently use a vehicle with a combined combustion engine and electric motor say that their next car will definitely be an all-electric vehicle. Those who drive a gasoline or diesel vehicle are significantly less open to such a switch (12 and 19 percent respectively). In addition, a clear majority (58 percent) of hybrid drivers would be willing to buy an electric car without a government subsidy.

The data suggests that hybrid vehicles are boosting people’s confidence in e-mobility and may help reduce any reservations about fully electric vehicles. One group with significant future potential for this development is the 48 percent of respondents who do not drive an electric or hybrid car and for whom an all-electric car is not currently an option, but who are considering a hybrid as their next car.

Varying degree in e-cars

The shift to electric mobility is under pressure in Germany, where sales of all-electric cars are faltering. According to the latest figures of the Continental study, electric cars represent a significant share (10 percent) of the overall passenger-car fleet in China, while only 3 percent of respondents in Germany drive an all-electric car and 91 percent a car with a combustion engine (China: 80 percent). There is potential for higher sales of electric cars in Germany, particularly among those aged 18 to 34. In this age group, around two-thirds (64 percent) of respondents believe it is certain or likely that their next car will be fully electric – a trend that gradually diminishes in older generations.

A look at age-dependent attitudes toward electric mobility reveals that, like many other technological developments, e-mobility is more appealing to younger drivers than older ones. They are more willing to forgo subsidies: 50 percent of 25 to 34-year-olds would consider buying an electric car without government assistance. However, the willingness to fully finance an electric vehicle decreases significantly among those aged 45 and older.

EVs and subsidy

The study found that two-thirds of respondents in Germany link the purchase of an electric car to a government subsidy is an expression of their concerns about being unable to finance an electric car on their own. In Germany, 71 percent of respondents worry that mobility will no longer be affordable due to rising energy prices. In the 2022 Mobility Study, 73 percent of people in Germany expressed their concerns about the affordability of mobility.

What’s more, 65 percent of respondents fear that they will not be able to afford an electric car in the near future and 56 percent are worried that driving could soon become too expensive for them. As a result, a clear majority (80 percent) expect policymakers to create the framework conditions to ensure that driving remains affordable. At the same time, they believe driving should be made more sustainable in the most cost-neutral way possible. Almost three-quarters (73 percent) of respondents think that the cost of environmentally friendly cars needs to fall. Regulatory interventions such as a speed limit of 130 kmph on highways are met with acceptance (62 percent), provided they do not lead to price increases. Younger respondents are less price-sensitive. They are much more prepared to pay a premium for environmentally friendly cars, especially if they are completely carbon-neutral in production and operation (40 percent of 18 to 24-year-olds compared with 13 percent of 45 to 54-year-olds).

Sustainable tyres

Sustainability is an important concern for people with cars is also demonstrated by their attitude to tyres. According to the study, almost eight out of 10 drivers in Germany (84 percent) who also value tyre recycling consider it important that their tyres contain an increasing share of environmentally friendly materials. When purchasing tyres, younger people (61 percent of 25 to 34-year-olds) are more concerned than older people about what happens to the tyres at the end of their service life.

Furthermore, 44 percent of car owners in Germany would be willing to pay a premium for tyres made from a higher share of renewable and sustainable materials. Here again, this willingness is most pronounced among 25 to 34-year-olds (65 percent).

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Hyundai Motor India has introduced a new HX5+ variant for its recently launched all-new Hyundai Venue compact SUV at INR 999,900 (ex-showroom).

Equipped with the Kappa 1.2-litre petrol engine – MT, the HX5+ variant gets roof rails, Quad Beam LED Headlamps, rear window sunshade, smartphone wireless charger, driver console armrest with storage, rear wiper & washer and driver power window with auto up-down & safety. It also gets driver seat height adjustment.

Tarun Garg, Managing Director & CEO, Hyundai Motor India, said, “The all-new Hyundai Venue has witnessed an overwhelming response from customers, with more than 50,000 bookings already received. The introduction of the new HX5+ variant enhances all-new Venue’s value proposition with added comfort and convenience features that align with evolving customer expectations.”

“HMIL continues to stand for trust, quality and long-term value, delivering products that resonate with the aspirations of millions across our country. We are deeply committed to India and Indian customers and the introduction of the Hyundai Venue HX 5+ variant marks another milestone in our journey to delight customers with products that truly reflect their aspirations,” he said.

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Kia India, one of the leading passenger vehicle manufacturers, has announced the prices for its popular SUV the all-new Kia Seltos, starting at INR 1.09 million (ex-showroom).

In its second generation, the Seltos is manufactured at the company’s Anantapur facility and is intended to compete in the mid-SUV segment through a range of updates to its dimensions, technology and safety features.

The vehicle is built on Kia’s K3 platform, which is making its debut in India. The SUV has a length of 4,460 mm, a width of 1,830 mm and a wheelbase of 2,690 mm. Exterior features include a digital grille design, automatic door handles and LED projection headlamps. The model is available in 10 monotone colours and features alloy wheels up to 18 inches.

Inside, the cabin features a 30-inch display panel and a leatherette-wrapped steering wheel. Technical specifications include a Bose 8-speaker audio system, wireless smartphone integration and a proximity unlock function. Comfort is managed through a 10-way power-adjustable driver’s seat with memory settings, ventilated front seats, and a dual-pane sunroof.

Safety systems consist of a standard pack of 24 features, including six airbags, an anti-lock brake system and hill-start assist. The vehicle also incorporates Level-2 Advanced Driver Assistance Systems (ADAS) with 21 autonomous functions. The powertrain options include 1.5-litre petrol, 1.5-litre turbo petrol and 1.5-litre diesel engines. These are paired with six transmission options, including manual, iMT, IVT, DCT and automatic gearboxes.

Gwanggu Lee, Managing Director & CEO, Kia India, said, “The all-new Kia Seltos marks a strong evolution of a nameplate that has shaped Kia’s journey in India. With this new generation, our intent is clear – to redefine the mid-SUV segment by raising standards across space, safety, technology and overall ownership experience, while delivering exceptional value to our customers. This strategic approach strengthens our competitiveness, reinforces customer confidence in the brand, and positions Kia strongly to regain momentum and market share in one of India’s most important SUV segments. True to its BADASS legacy, the all-new Seltos reflects our long-term commitment to offering well-balanced, future-ready SUVs designed for modern Indian families.”

Ownership support includes service bookings via the MyKia app and extended warranty options for up to seven years. At present, Kia has established a network of 821 touchpoints across 369 cities in India.

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Honda Cars India (HCIL) has announced its domestic wholesales of 5,807 units in December 2025, which was 3.6 percent YoY, as compared to 5,603 units sold last year.

Furthermore, the company exported 2,352 units last month, as compared to 3,857 units a year ago.

Kunal Behl, Vice-President, Marketing & Sales, Honda Cars India, said, “We closed December with good sales growth, carrying forward the positive momentum achieved since GST 2.0 implementation. Demand remained robust across all models Honda Amaze, City and Elevate, with each contributing strongly to overall performance. The new year 2026 is expected to unlock new opportunities, with multiple product launches scheduled during the year.”

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European automaker Renault India has reported its wholesales for December 2025 with 33.4 percent YoY growth at 3,845 units.

For second half of 2025, the company saw 18.2 per cent growth. Renault India stated that sales in Q4 CY2025 rose by 27.3 percent on the back of the recent launch of the Triber in July and the Kiger in August.

During 2025, Renault India implemented several measures:

• Opening of ‘R’ stores.
• Establishment of the Renault Design Centre in India.
• Introduction of a 3-year warranty.
• Acquisition of 100 percent ownership of its manufacturing facility.

The company has scheduled the unveiling of the Duster for 26 January 2026.

Stephane Deblaise, CEO, Renault Group India, said, “The H2 performance of CY2025 clearly reflects the direction we have taken for Renault in India. After a phase of portfolio transition, the consistent recovery from Q3 onwards – culminating in a strong Q4 and our best monthly performance in December, confirms that the course correction we initiated is delivering tangible results. The momentum we are seeing today is a direct outcome of that approach. With the right building blocks now in place, we are entering the next phase with confidence, and the return of the iconic Duster will mark a significant step forward in Renault’s renewed journey in India.”

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