German tier 1 supplier Continental recently commissioned a representative mobility study in August 2024 to understand the perception about young people on mobility needs.

For the Mobility Study 2024, infas was commissioned by Continental in August 2024 to survey a total of around 5,000 people aged 18 and over in Germany, China, France, Japan and the USA about their mobility habits and attitudes to a variety of mobility issues. In each country, the respective sample is representative of the population; for China, it is representative of the urban population. The aim of the Continental Mobility Study, now in its eighth edition since 2011, is to provide an international comparison of people’s attitudes toward current and future developments in mobility and their personal usage habits. The range of topics covered in this year’s study included automated driving, user experience, AI in cars, sustainable mobility concepts, mobility in urban areas, the affordability of mobility and attitudes toward government regulation in the mobility sector.

The key findings found that overall, 84 percent of car owners in Germany, regardless of age, believe that it is important to own a car. For almost 90 percent, having a car is essential for shopping and running other errands. The majority of young people in Germany are particularly enthusiastic about technological advances in cars. They look forward to the benefits self-driving cars will offer in terms of being able to read, play video games or work (51 percent of 25 to 34-year-olds). In addition to autonomous driving, artificial intelligence (AI) in the form of digital voice assistants is very popular with this group. There is a similar level of approval in the four other countries surveyed in the study.

Philipp von Hirschheydt, Executive Board member responsible for the Automotive group sector, Continental, said, “The findings show that the response to new technologies such as automated driving, large displays and AI in cars varies greatly between generations and also between countries. That’s why we aim to provide customised solutions – market-specific, tailor-made and modular.”

The findings of the study also reveal the current status of the trend toward lower-emission mobility worldwide. Particularly striking is that acceptance of fully electric cars remains low.

In Germany, only 3 percent of all car owners have an electric vehicle. However, just over a third of respondents who do not yet own an electric vehicle believe their next car will be fully electric (39 percent, compared with 34 percent in 2022). By contrast, hybrid drives are highly popular across all countries. In Germany (48 percent) and the USA (47 percent), nearly half of respondents who do not own an electric car can imagine their next vehicle being a hybrid with a combustion engine and an electric motor.

In China, that figure rises to almost nine out of 10 respondents (86 percent). This means that hybrid cars could increasingly bridge the gap to e-mobility and give it a renewed boost. With a share of 68 percent, younger people in Germany aged between 25 and 34 are particularly interested in electric cars – also compared with their international peers.

Vehicle as a status symbol 

On the one hand, younger people up to the age of 34 in Germany do not feel that attached to cars. For them, more than for older respondents, it is one of many means of transportation available. On the other hand, generation Y and Z drivers born in the 1990s and later have a clear emotional connection to their cars: for more than half of 18 to 34-year-olds (54 percent) in Germany, cars are regarded as a status symbol – twice the share among respondents aged 45 and over. People aged between 18 and 34, particularly those living in large cities, see cars as a prestige item (67 percent). In small towns and rural areas, the approval rate is around 49 percent. This view of the car is accompanied by growing expectations. Of the 25 to 34-year-olds surveyed, for example, 51 percent believe that cars of the future should not only be a safe means of transportation, but also a place to relax and work.

Tech attracts young people

The study also found that younger people in Germany also had a positive attitude toward highly automated and autonomous driving, with around two-thirds (65 percent) of 18 to 34-year-olds seeing this as a useful development. Among older respondents aged 55 and over, 39 percent share this view. Around two-thirds of younger people up to the age of 34 also believe that state-of-the-art technologies should be mandatory in newly registered cars in order to make traffic even safer – a viewpoint that signals approval of the EU directive requiring certain advanced driver assistance systems in new cars, which has been in force since July 2024.

Another future technology that is particularly popular with younger people is AI assistants in cars. Almost three-quarters of respondents (74 percent) between the ages of 18 and 34 would welcome an AI voice as a service that, like a virtual travel companion, provides useful information about sights and restaurants along the route, finds the nearest gas or charging station, searches for free parking spaces or even compiles personal messages.

“Younger people in particular have changing expectations of cars. These are closely linked to pioneering technologies such as automated driving, which deliver new user experiences. At Continental, we’re already equipping cars with AI. Together with our partner Google Cloud, we have developed a virtual companion for drivers. We are particularly proud to be one of the first automotive suppliers worldwide to integrate Google Cloud applications directly into our vehicle computers,” added Hirschheydt.

Autonomous & AI

The comparison between countries reveals a widespread openness to highly automated and autonomous driving in Asia across all age groups. In China, nine out of 10 respondents (90 percent) view the relevant technologies as a useful development, while in Japan, almost three-quarters (72 percent) share this sentiment. In France (60 percent) and the USA (56 percent), more than half of those surveyed have a positive attitude. In Germany, around one in two respondents (49 percent) feel the same. An AI-powered virtual travel companion is particularly popular in China, where nine out of 10 respondents (91 percent) say they would like to have such a service. In the USA (66 percent) and Japan (63 percent), around two-thirds express this wish, while in France (58 percent) and Germany (57 percent) more than half would be happy to have the technology.

There is broad agreement across all countries on the ideal size of a car display for infotainment content. Most people prefer larger displays, with 90 percent of respondents in China favouring this option.

In Germany (81 percent), France (79 percent) and the USA (80 percent), eight out of 10 respondents would like their navigation, vehicle data and music to be shown on large screens.

In Japan, the figure is more than two-thirds (69 percent). However, preferences differ significantly when it comes to technological details. While the majority of respondents in Japan (79 percent) and more than half in Germany (57 percent) prefer a simpler display on car screens, a slight majority in the USA (58 percent) favour more colours. By contrast, many features are popular in China (69 percent). In Japan (70 percent), the majority prefer a more straightforward digital design, while in Germany, around half feel the same way (55 percent).

There are also differences between countries when it comes to the question of whether a display should be controlled by voice or manually: voice control is particularly popular in Japan (67 percent), more than half are in favour of it in China (59 percent), while the number is significantly lower in Germany (43 percent). In the USA, just over half (55 percent) also prefer to operate a display manually.

Hybrid

The study shows that hybrid drivers in Germany have an above-average interest in all-electric mobility – a strong indication that hybrid cars can play a key role as a bridging technology for the transition to fully electric drives.

For example, 43 percent of respondents who currently use a vehicle with a combined combustion engine and electric motor say that their next car will definitely be an all-electric vehicle. Those who drive a gasoline or diesel vehicle are significantly less open to such a switch (12 and 19 percent respectively). In addition, a clear majority (58 percent) of hybrid drivers would be willing to buy an electric car without a government subsidy.

The data suggests that hybrid vehicles are boosting people’s confidence in e-mobility and may help reduce any reservations about fully electric vehicles. One group with significant future potential for this development is the 48 percent of respondents who do not drive an electric or hybrid car and for whom an all-electric car is not currently an option, but who are considering a hybrid as their next car.

Varying degree in e-cars

The shift to electric mobility is under pressure in Germany, where sales of all-electric cars are faltering. According to the latest figures of the Continental study, electric cars represent a significant share (10 percent) of the overall passenger-car fleet in China, while only 3 percent of respondents in Germany drive an all-electric car and 91 percent a car with a combustion engine (China: 80 percent). There is potential for higher sales of electric cars in Germany, particularly among those aged 18 to 34. In this age group, around two-thirds (64 percent) of respondents believe it is certain or likely that their next car will be fully electric – a trend that gradually diminishes in older generations.

A look at age-dependent attitudes toward electric mobility reveals that, like many other technological developments, e-mobility is more appealing to younger drivers than older ones. They are more willing to forgo subsidies: 50 percent of 25 to 34-year-olds would consider buying an electric car without government assistance. However, the willingness to fully finance an electric vehicle decreases significantly among those aged 45 and older.

EVs and subsidy

The study found that two-thirds of respondents in Germany link the purchase of an electric car to a government subsidy is an expression of their concerns about being unable to finance an electric car on their own. In Germany, 71 percent of respondents worry that mobility will no longer be affordable due to rising energy prices. In the 2022 Mobility Study, 73 percent of people in Germany expressed their concerns about the affordability of mobility.

What’s more, 65 percent of respondents fear that they will not be able to afford an electric car in the near future and 56 percent are worried that driving could soon become too expensive for them. As a result, a clear majority (80 percent) expect policymakers to create the framework conditions to ensure that driving remains affordable. At the same time, they believe driving should be made more sustainable in the most cost-neutral way possible. Almost three-quarters (73 percent) of respondents think that the cost of environmentally friendly cars needs to fall. Regulatory interventions such as a speed limit of 130 kmph on highways are met with acceptance (62 percent), provided they do not lead to price increases. Younger respondents are less price-sensitive. They are much more prepared to pay a premium for environmentally friendly cars, especially if they are completely carbon-neutral in production and operation (40 percent of 18 to 24-year-olds compared with 13 percent of 45 to 54-year-olds).

Sustainable tyres

Sustainability is an important concern for people with cars is also demonstrated by their attitude to tyres. According to the study, almost eight out of 10 drivers in Germany (84 percent) who also value tyre recycling consider it important that their tyres contain an increasing share of environmentally friendly materials. When purchasing tyres, younger people (61 percent of 25 to 34-year-olds) are more concerned than older people about what happens to the tyres at the end of their service life.

Furthermore, 44 percent of car owners in Germany would be willing to pay a premium for tyres made from a higher share of renewable and sustainable materials. Here again, this willingness is most pronounced among 25 to 34-year-olds (65 percent).

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French automotive major Renault Group India has announced two key leadership appointments, reinforcing the country's growing significance as a global hub for automotive design and engineering.

Dr Vikraman V has been appointed Chief of Renault Engineering at the Renault Nissan Technology & Business Centre India (RNTBCI) in Chennai. He will lead engineering and innovation, leveraging his extensive experience in both electric and internal combustion engine platforms. Prior to joining Renault, Dr. Vikraman spent nearly two decades at Mahindra & Mahindra, where he led the Vehicle Mechanical Division. He holds a master's and a PhD in automotive engineering from IIT Madras.

On the other hand, Sandeep Bhambra has been named Head of Renault Design Centre India (RDCI) while continuing in his role as Chief Designer Advanced Renault. He will be responsible for shaping future portfolios, incorporating Renault's design DNA with forward-looking innovation. Bhambra, who previously led Advanced Design and Concept Cars for Renault in France, will continue to report to Laurens van den Acker, Chief Design Officer, Renault Group.

Stephane Deblaise, CEO, Renault Group India, said, “The appointments of Sandeep Bhambra and Dr. Vikraman V mark a transformative moment in Renault Group’s journey in India. India is rapidly emerging as a global epicentre for automotive innovation, and these leaders bring the vision and expertise to harness that momentum. Sandeep’s creative leadership will elevate our design identity, while Vikraman’s engineering depth will drive cutting-edge mobility solutions. Together, they will help position India not just as a contributor, but as a creator of Renault’s future—where global design excellence and Indian ingenuity converge to shape vehicles that inspire, perform, and lead.”

Laurens van den Acker, Chief Design Officer, Renault Group, added, “In an industry undergoing profound transformation, Sandeep’s international experience, creative vision and determination will be key assets to guide our team in India. While continuing his responsibilities as Chief Designer Advanced Renault, he will ensure Renault Design Centre India plays a pivotal role in our global design strategy, creating cars that truly resonate with Indian customers while reinforcing Renault’s global ambitions and strengthening the brand’s presence in this strategic market.”

The Renault Design Centre in Chennai has been renamed Renault Design Centre India to better reflect its strategic role and commitment to the Indian market.

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Hyundai Motor Europe has appointed Wolfgang Würth as Director of PR & Communications, effective 1 October 2025. In this role, he will lead the development and execution of an integrated communications strategy, overseeing all public relations, product and corporate communications activities across the region. Würth will report directly to Xavier Martinet, President & CEO of Hyundai Motor Europe, as a key member of the company's leadership team.

His primary focus will be on positioning Hyundai as a leading innovator in electric mobility, leveraging his strong passion for technological advancement and responsible transportation. Würth brings over 20 years of extensive experience in the automotive and technology sectors, with a background in brand strategy, digital marketing and social media from senior international positions at Mercedes-Benz AG and, most recently, smart Europe GmbH. He is also a graduate of the Executive MBA programme offered by the University of St. Gallen and ETH Zurich.

Martinet said, “We are pleased to welcome Wolfgang to the team. With his extensive knowledge and experience in the automotive industry, and his proven ability to craft compelling narratives, Wolfgang will play a key role in driving our brand forward. His expertise will be fundamental as we accelerate our growth and continue to redefine mobility across Europe.”

Würth said, “I am honoured to join Hyundai, a brand of progress, with a unique design philosophy and empowering technology. I look forward to working with the talented teams to strengthen the brand’s presence and inspire our customers across the continent.”

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Maruti Suzuki India (MSIL) has officially announced the introductory prices for its new SUV, the Victoris, with a starting price of INR 1.04 million. The company stated that sales for the vehicle will begin on 22 September 2025.

Targeting young and dynamic customers, the Victoris is designed to cater to a digitally integrated and ‘Always Online, Always On The Move Lifestyle.’

Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India, “We have received an incredible response for the VICTORIS ever since its launch earlier this month. Customers have expressed overwhelming appreciation for the Victoris SUV, especially its intelligent technology, hyper-connected features, progressive and sleek design and all-round safety. Building on this euphoria, we are delighted to announce introductory prices for the Victoris, starting at INR 10,49,900. Armed with versatile powertrain options that are tailored for adventurous and environmentally responsible buyers of today, the VICTORIS is powered by high-end technologies such as strong hybrid, Allgrip Select, S-CNG and Smart Hybrid. With its robust performance, 5-star safety~ and cutting-edge features, the Victoris truly has ‘Got It All’—making it aspirational, yet accessible for today’s youthful SUV customers who seek experiential lifestyles.”

The Victoris is offered with a variety of powertrain options, including strong hybrid, Allgrip Select, S-CNG, and Smart Hybrid technologies. It boasts a 5-star safety rating and is available in 21 variants and 10 colour options (three dual-tone and seven monotone). The new SUV will be sold through Maruti Suzuki ARENA showrooms.

Here is the full price list for the new Maruti Suzuki Victoris (all prices are ex-showroom)

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Maruti Suzuki India, the country's largest passenger vehicle manufacturer, is leaving no stone unturned to mark its aggressive strategy to reinforce its leadership position.

The company, which recently introduced the Victoris SUV, to further cement its position in the SUV space, has made owning the vehicle more attractive with the model scoring a 5-star safety rating for both adult and child occupants under the new Global NCAP standards.

This makes the Victoris the second model after the Dzire sedan (last year) to score a 5-star safety rating, thus clearly indicating a focussed approach towards improving vehicle safety.

Global NCAP crash tested the Victoris, which comes with six airbags, ESC (Electronic Stability Control) and pedestrian protection as standard.  

The results found that the structure and footwell areas are rated as stable and can withstand further loadings. All body regions for adult occupants showed adequate to good protection in all crash test scenarios. 

Side impact and pole test showed full head protection. Global NCAP also found that 18-months old and 3-year-old child dummies showed full protection in the rearward facing child seat with ISOFIX anchorages and support leg.  

Richard Woods, Chief Executive Officer, Global NCAP, said, “The five star Victoris clearly demonstrates Maruti Suzuki’s commitment to improved safety for its new models. It continues the trend set by the Dzire launched last year which also achieved five stars.  We warmly welcome Maruti Suzuki’s engagement with the requirements of Global NCAP’s new protocols. The result is a significant vehicle safety victory for motoring consumers in India.”  

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