Young People See Cars As Status Symbol Finds Continental Study

Continental Mobility Study

German tier 1 supplier Continental recently commissioned a representative mobility study in August 2024 to understand the perception about young people on mobility needs.

For the Mobility Study 2024, infas was commissioned by Continental in August 2024 to survey a total of around 5,000 people aged 18 and over in Germany, China, France, Japan and the USA about their mobility habits and attitudes to a variety of mobility issues. In each country, the respective sample is representative of the population; for China, it is representative of the urban population. The aim of the Continental Mobility Study, now in its eighth edition since 2011, is to provide an international comparison of people’s attitudes toward current and future developments in mobility and their personal usage habits. The range of topics covered in this year’s study included automated driving, user experience, AI in cars, sustainable mobility concepts, mobility in urban areas, the affordability of mobility and attitudes toward government regulation in the mobility sector.

The key findings found that overall, 84 percent of car owners in Germany, regardless of age, believe that it is important to own a car. For almost 90 percent, having a car is essential for shopping and running other errands. The majority of young people in Germany are particularly enthusiastic about technological advances in cars. They look forward to the benefits self-driving cars will offer in terms of being able to read, play video games or work (51 percent of 25 to 34-year-olds). In addition to autonomous driving, artificial intelligence (AI) in the form of digital voice assistants is very popular with this group. There is a similar level of approval in the four other countries surveyed in the study.

Philipp von Hirschheydt, Executive Board member responsible for the Automotive group sector, Continental, said, “The findings show that the response to new technologies such as automated driving, large displays and AI in cars varies greatly between generations and also between countries. That’s why we aim to provide customised solutions – market-specific, tailor-made and modular.”

The findings of the study also reveal the current status of the trend toward lower-emission mobility worldwide. Particularly striking is that acceptance of fully electric cars remains low.

In Germany, only 3 percent of all car owners have an electric vehicle. However, just over a third of respondents who do not yet own an electric vehicle believe their next car will be fully electric (39 percent, compared with 34 percent in 2022). By contrast, hybrid drives are highly popular across all countries. In Germany (48 percent) and the USA (47 percent), nearly half of respondents who do not own an electric car can imagine their next vehicle being a hybrid with a combustion engine and an electric motor.

In China, that figure rises to almost nine out of 10 respondents (86 percent). This means that hybrid cars could increasingly bridge the gap to e-mobility and give it a renewed boost. With a share of 68 percent, younger people in Germany aged between 25 and 34 are particularly interested in electric cars – also compared with their international peers.

Vehicle as a status symbol 

On the one hand, younger people up to the age of 34 in Germany do not feel that attached to cars. For them, more than for older respondents, it is one of many means of transportation available. On the other hand, generation Y and Z drivers born in the 1990s and later have a clear emotional connection to their cars: for more than half of 18 to 34-year-olds (54 percent) in Germany, cars are regarded as a status symbol – twice the share among respondents aged 45 and over. People aged between 18 and 34, particularly those living in large cities, see cars as a prestige item (67 percent). In small towns and rural areas, the approval rate is around 49 percent. This view of the car is accompanied by growing expectations. Of the 25 to 34-year-olds surveyed, for example, 51 percent believe that cars of the future should not only be a safe means of transportation, but also a place to relax and work.

Tech attracts young people

The study also found that younger people in Germany also had a positive attitude toward highly automated and autonomous driving, with around two-thirds (65 percent) of 18 to 34-year-olds seeing this as a useful development. Among older respondents aged 55 and over, 39 percent share this view. Around two-thirds of younger people up to the age of 34 also believe that state-of-the-art technologies should be mandatory in newly registered cars in order to make traffic even safer – a viewpoint that signals approval of the EU directive requiring certain advanced driver assistance systems in new cars, which has been in force since July 2024.

Another future technology that is particularly popular with younger people is AI assistants in cars. Almost three-quarters of respondents (74 percent) between the ages of 18 and 34 would welcome an AI voice as a service that, like a virtual travel companion, provides useful information about sights and restaurants along the route, finds the nearest gas or charging station, searches for free parking spaces or even compiles personal messages.

“Younger people in particular have changing expectations of cars. These are closely linked to pioneering technologies such as automated driving, which deliver new user experiences. At Continental, we’re already equipping cars with AI. Together with our partner Google Cloud, we have developed a virtual companion for drivers. We are particularly proud to be one of the first automotive suppliers worldwide to integrate Google Cloud applications directly into our vehicle computers,” added Hirschheydt.

Autonomous & AI

The comparison between countries reveals a widespread openness to highly automated and autonomous driving in Asia across all age groups. In China, nine out of 10 respondents (90 percent) view the relevant technologies as a useful development, while in Japan, almost three-quarters (72 percent) share this sentiment. In France (60 percent) and the USA (56 percent), more than half of those surveyed have a positive attitude. In Germany, around one in two respondents (49 percent) feel the same. An AI-powered virtual travel companion is particularly popular in China, where nine out of 10 respondents (91 percent) say they would like to have such a service. In the USA (66 percent) and Japan (63 percent), around two-thirds express this wish, while in France (58 percent) and Germany (57 percent) more than half would be happy to have the technology.

There is broad agreement across all countries on the ideal size of a car display for infotainment content. Most people prefer larger displays, with 90 percent of respondents in China favouring this option.

In Germany (81 percent), France (79 percent) and the USA (80 percent), eight out of 10 respondents would like their navigation, vehicle data and music to be shown on large screens.

In Japan, the figure is more than two-thirds (69 percent). However, preferences differ significantly when it comes to technological details. While the majority of respondents in Japan (79 percent) and more than half in Germany (57 percent) prefer a simpler display on car screens, a slight majority in the USA (58 percent) favour more colours. By contrast, many features are popular in China (69 percent). In Japan (70 percent), the majority prefer a more straightforward digital design, while in Germany, around half feel the same way (55 percent).

There are also differences between countries when it comes to the question of whether a display should be controlled by voice or manually: voice control is particularly popular in Japan (67 percent), more than half are in favour of it in China (59 percent), while the number is significantly lower in Germany (43 percent). In the USA, just over half (55 percent) also prefer to operate a display manually.

Hybrid

The study shows that hybrid drivers in Germany have an above-average interest in all-electric mobility – a strong indication that hybrid cars can play a key role as a bridging technology for the transition to fully electric drives.

For example, 43 percent of respondents who currently use a vehicle with a combined combustion engine and electric motor say that their next car will definitely be an all-electric vehicle. Those who drive a gasoline or diesel vehicle are significantly less open to such a switch (12 and 19 percent respectively). In addition, a clear majority (58 percent) of hybrid drivers would be willing to buy an electric car without a government subsidy.

The data suggests that hybrid vehicles are boosting people’s confidence in e-mobility and may help reduce any reservations about fully electric vehicles. One group with significant future potential for this development is the 48 percent of respondents who do not drive an electric or hybrid car and for whom an all-electric car is not currently an option, but who are considering a hybrid as their next car.

Varying degree in e-cars

The shift to electric mobility is under pressure in Germany, where sales of all-electric cars are faltering. According to the latest figures of the Continental study, electric cars represent a significant share (10 percent) of the overall passenger-car fleet in China, while only 3 percent of respondents in Germany drive an all-electric car and 91 percent a car with a combustion engine (China: 80 percent). There is potential for higher sales of electric cars in Germany, particularly among those aged 18 to 34. In this age group, around two-thirds (64 percent) of respondents believe it is certain or likely that their next car will be fully electric – a trend that gradually diminishes in older generations.

A look at age-dependent attitudes toward electric mobility reveals that, like many other technological developments, e-mobility is more appealing to younger drivers than older ones. They are more willing to forgo subsidies: 50 percent of 25 to 34-year-olds would consider buying an electric car without government assistance. However, the willingness to fully finance an electric vehicle decreases significantly among those aged 45 and older.

EVs and subsidy

The study found that two-thirds of respondents in Germany link the purchase of an electric car to a government subsidy is an expression of their concerns about being unable to finance an electric car on their own. In Germany, 71 percent of respondents worry that mobility will no longer be affordable due to rising energy prices. In the 2022 Mobility Study, 73 percent of people in Germany expressed their concerns about the affordability of mobility.

What’s more, 65 percent of respondents fear that they will not be able to afford an electric car in the near future and 56 percent are worried that driving could soon become too expensive for them. As a result, a clear majority (80 percent) expect policymakers to create the framework conditions to ensure that driving remains affordable. At the same time, they believe driving should be made more sustainable in the most cost-neutral way possible. Almost three-quarters (73 percent) of respondents think that the cost of environmentally friendly cars needs to fall. Regulatory interventions such as a speed limit of 130 kmph on highways are met with acceptance (62 percent), provided they do not lead to price increases. Younger respondents are less price-sensitive. They are much more prepared to pay a premium for environmentally friendly cars, especially if they are completely carbon-neutral in production and operation (40 percent of 18 to 24-year-olds compared with 13 percent of 45 to 54-year-olds).

Sustainable tyres

Sustainability is an important concern for people with cars is also demonstrated by their attitude to tyres. According to the study, almost eight out of 10 drivers in Germany (84 percent) who also value tyre recycling consider it important that their tyres contain an increasing share of environmentally friendly materials. When purchasing tyres, younger people (61 percent of 25 to 34-year-olds) are more concerned than older people about what happens to the tyres at the end of their service life.

Furthermore, 44 percent of car owners in Germany would be willing to pay a premium for tyres made from a higher share of renewable and sustainable materials. Here again, this willingness is most pronounced among 25 to 34-year-olds (65 percent).

Renault Triber 100PS

French automotive major Renault India has launched the new Triber 100PS, with a turbocharged engine option and updated chassis architecture, marking the Indian debut of the Renault Group Entry Platform (RGEP). The sub-four-metre seven-seater lineup is available for prices ranging between INR 784,900 and INR 899,000 ex-showroom.

It is the first vehicle in India constructed on the RGEP platform, designed to support multiple powertrain solutions and vehicle configurations.

The Triber 100PS incorporates a 1.0-litre TCe 100 turbocharged petrol engine producing 100 PS of power and 180 Nm of torque, managed by the new Renault Engine Management System (R-EMS). Engineering modifications include a Brushless Direct Current (BLDC) cooling fan within the thermal management system, revised suspension geometry with front and rear anti-roll bars, MTV damper technology, updated braking system calibration and structural reinforcements for crash performance. The company claims a certified fuel efficiency of 21 km per litre.

Francisco Hidalgo, Vice-President – Sales & Marketing, Renault India, said, “The Triber 100PS is an important step in Renault India’s product roadmap and a strong expression of what our brand stands for: innovation that is practical, accessible and relevant to Indian customers. Following the recent introductions of the Kwid and Duster Adventure, it marks another milestone in our programme of 12 product interventions over 18 months, demonstrating the pace and intent behind Renault’s renewed momentum in India. With 100 PS of power, 180 Nm of torque, flexible seven-seat modularity, certified fuel efficiency of 21 kmpl and prices starting at INR 784,000, the Triber 100PS brings together the qualities Indian families value in one car: performance that gives confidence, practicality, efficiency and value. We believe it will strengthen the Triber’s position and broaden the appeal of the Renault brand.”

Dr. Vikraman Vellandi, Head - Renault Engineering, Renault Group India, said, “Developing the Triber 100PS required much more than integrating a new powertrain. Delivering 100 PS and 180 Nm of torque while retaining the Triber’s modularity, comfort and efficiency required the engine, thermal-management, structural, suspension, braking and vehicle-dynamics systems to work together as one package. The result is a responsive, stable and refined driving experience that preserves the practicality and accessibility customers value in the Triber.”

The Triber maintains its modular interior configuration, offering five, six, or seven-seat arrangements with removable third-row seats, sliding and reclining second-row seats and 625 litres of luggage capacity in five-seat mode.

Ground clearance stands at 182 mm, while roof rails support a load capacity of up to 50kg. Available features across variants include six standard airbags, 21 safety systems, an eight-inch touchscreen infotainment system with wireless Apple CarPlay and Android Auto, automatic climate control with second and third-row air-conditioning vents, rain-sensing wipers, automatic headlamps and a tyre pressure monitoring system.

The Triber 100PS turbo manual range opens with the Evolution variant at INR 784,900, progressing to INR 853,900 for the Techno trim and topping out at INR 899,900 for the Emotion variant. The naturally aspirated Energy engine line-up continues alongside, priced from INR 580,875 for the Authentic trim to INR 852,950 for the Emotion AMT model. Till date, the company has sold over 250,000 units of the Triber in India since its initial release.

Honda Cars India Partners CSB Bank For Vehicle Financing Schemes

Honda Cars India - CSB Bank

Honda Cars India has partnered with CSB Bank to provide vehicle financing schemes for customers across India. The agreement enables buyers to access car loans with interest rate options on purchases of the Honda City, Honda Amaze, Honda Elevate and Honda ZR-V through participating Honda dealerships and CSB Bank branches.

The partnership encompasses financial products including loans for new vehicles, pre-owned car financing, refinancing options and future electric vehicle financing support, subject to lending criteria and customer eligibility. The initiative targets buyers in semi-urban and rural markets ahead of the festive season.

As per the agreement, CSB Bank has been empanelled as a preferred financing partner for Honda Cars India. The two organisations will execute joint promotional campaigns across dealership locations, bank branches, and digital platforms, overseen by a joint coordination team.

Kunal Behl, Vice President, Marketing & Sales, Honda Cars India, said, “With this partnership, we aim to make vehicle ownership more accessible and affordable for our customers right from day one. By combining Honda’s strong dealership network with CSB Bank’s convenient financing solutions, we can offer a simple, quick and hassle-free car-buying experience. This collaboration is an extension of our efforts to provide easy and accessible finance options while enhancing the overall purchase and ownership experience for our customers. We look forward to enabling more customers to bring home their dream Honda this festive season, while expanding access to finance across semi-urban and rural markets.”

Narendra Dixit, Head - Retail Banking, CSB Bank, said, “Finance plays a critical role in enabling customers to turn their aspiration of owning a vehicle into reality. As an important component of the automotive ecosystem, financing needs to be convenient, accessible and tailored to the diverse needs of customers. At CSB Bank, we see significant potential in building strong partnerships across the automotive value chain and leveraging our financing capabilities to make vehicle ownership more accessible. Our partnership with Honda Cars India is an important step in that direction, enabling us to bring our customer-centric financing solutions closer to customers across markets, including semi-urban and rural India.”

Tata Motors Launches Aeris Compact Sedan At INR 529,000

Tata Aeris

Tata Motors, one of the leading passenger vehicle manufacturers, has launched the Aeris, a replacement for its Tigor sub-four-metre compact sedan, with introductory prices starting from INR 529,000 for petrol variants and INR 629,000 for CNG variants. The Aeris will be available in five trim levels comprising Smart, Pure, Pure+, Creative and Accomplished.

Tata Motors stated that the Aeris will be sold to retail consumers, while fleet operators will continue to receive the older Tigor model under the Xpres brand name.

The exterior of the Aeris maintains a notchback roofline, accompanied by a lower grille, LED headlamps with integrated daytime running lights, LED tail-lamps, wheel arch cladding, chrome door handles, a dual-tone roof and a shark fin antenna. The car is available in six paint options: Nitro Crimson, Dandeli Drizzle, Pure Grey, Daytona Grey, Dune Glow, and Pristine White.

The sedan retains a 1.2-litre, three-cylinder Revotron engine in petrol and CNG formats. In petrol specification, the engine generates 86 PS of power and 113 Nm of torque, mated to a five-speed manual or a five-speed automated manual transmission (AMT). The CNG variant produces 75.5 PS and 96.5 Nm of torque, offered with the same transmission options. The CNG configuration employs a twin-cylinder tank design to preserve 419 litres of boot space. The petrol tank capacity measures 35 litres, while the CNG system features a 70-litre water-capacity tank.

Cabin equipment includes ventilated front leatherette seats, a digital video recorder dashcam, a blind-view monitor, a dual smartphone deck with wireless charging, and an AMT rotary gear selector with paddle shifters. Infotainment is delivered through a 26.03 cm touchscreen paired with a 12.7 cm digital instrument display, wireless Apple CarPlay and Android Auto compatibility, and a six-speaker audio setup. Additional interior features consist of automatic climate control, rear air-conditioning vents, and 65-watt USB Type-C charging ports.

The Aeris measures 3,995 mm in length, 1,684 mm in width, and 1,532 mm in height, with a 2,450 mm wheelbase. The chassis uses an independent MacPherson strut front suspension with coil springs and a semi-independent closed-profile twist beam with dual-path struts at the rear. Braking systems consist of front discs and rear drums, with wheel sizes ranging from 14-inch steel wheels on base models to 15-inch alloy wheels on higher trims.

Safety equipment fitted across all variants includes six airbags, an Electronic Stability Program suite, ABS, hill-hold assist, a 360-degree camera, a tyre pressure monitoring system and Isofix child-seat anchors. The CNG variants incorporate an electronic control unit, direct CNG ignition startup, leak detection sensors, and reinforced rear crash structures around the fuel cylinders.

Lucid Group Announces French Pricing For Gravity SUV And Air Sedan Ahead Of Paris Motor Show

Lucid

American electric vehicle and software company Lucid Group has announced French market pricing for its Gravity SUV and Air sedan models prior to their debut at the Paris Motor Show, scheduled for 12–18 October in Hall 7.1.

The company outlines four trim configurations for the Lucid Gravity SUV in France. The entry-level Gravity Touring features a 568 PS powertrain, an 89 kWh battery pack providing a WLTP range of up to 545 kilometres, and a starting price of EUR 95,900 including VAT.

The Gravity Touring Plus incorporates seven-seat capacity along with soft-close doors and acoustic glazing, priced from EUR 99,900 including VAT. The Gravity Grand Touring, priced from EUR 120,900 including VAT, utilises a 123 kWh battery pack and an 839 PS output, reaching 100 kmph in 3.6 seconds with a WLTP range of up to 739 kilometres.

The flagship Gravity Grand Touring Ultimate trim includes three-chamber air suspension, rear-wheel steering, a 22-speaker audio system, and driver assistance features, priced from EUR 148,900 including VAT.

The Lucid Air sedan range in France comprises four variants. The Air Pure model, priced from EUR 86,900 including VAT, uses an 88 kWh battery pack delivering up to 831 kilometres of WLTP range with energy consumption rated at 11.8 kWh per 100 km. The dual-motor all-wheel drive Air Touring offers up to 780 kilometres of range and starts at EUR 100,900 including VAT. The Air Grand Touring model provides a range of up to 960 kilometres, with pricing starting at EUR 131,900 including VAT. The range-topping Air Sapphire features a three-motor powertrain producing 1,251 PS, reaching 100 km/h in 2.0 seconds with a top speed of 330 kmph and a range of up to 694 kilometres, priced from EUR 252,900 including VAT.

Lawrence Hamilton, President of Europe, Lucid, said, "Lucid prioritises the customer journey as it enters the French market at the Paris Motor Show. French customers will be able to experience Lucid Gravity and Lucid Air firsthand and see how our technology delivers exceptional range, efficiency, performance and space."

Lucid plans to display the Gravity Grand Touring and Air Grand Touring models at the trade show, with ordering and availability details to be released separately. The company will conduct a press conference on 12 October with Lawrence Hamilton and Pierre Guignot, General Manager of the Emil Frey France Import Division, following a partnership agreement with Emil Frey France to manage import and operational activities across the country.