German tier 1 supplier Continental recently commissioned a representative mobility study in August 2024 to understand the perception about young people on mobility needs.

For the Mobility Study 2024, infas was commissioned by Continental in August 2024 to survey a total of around 5,000 people aged 18 and over in Germany, China, France, Japan and the USA about their mobility habits and attitudes to a variety of mobility issues. In each country, the respective sample is representative of the population; for China, it is representative of the urban population. The aim of the Continental Mobility Study, now in its eighth edition since 2011, is to provide an international comparison of people’s attitudes toward current and future developments in mobility and their personal usage habits. The range of topics covered in this year’s study included automated driving, user experience, AI in cars, sustainable mobility concepts, mobility in urban areas, the affordability of mobility and attitudes toward government regulation in the mobility sector.

The key findings found that overall, 84 percent of car owners in Germany, regardless of age, believe that it is important to own a car. For almost 90 percent, having a car is essential for shopping and running other errands. The majority of young people in Germany are particularly enthusiastic about technological advances in cars. They look forward to the benefits self-driving cars will offer in terms of being able to read, play video games or work (51 percent of 25 to 34-year-olds). In addition to autonomous driving, artificial intelligence (AI) in the form of digital voice assistants is very popular with this group. There is a similar level of approval in the four other countries surveyed in the study.

Philipp von Hirschheydt, Executive Board member responsible for the Automotive group sector, Continental, said, “The findings show that the response to new technologies such as automated driving, large displays and AI in cars varies greatly between generations and also between countries. That’s why we aim to provide customised solutions – market-specific, tailor-made and modular.”

The findings of the study also reveal the current status of the trend toward lower-emission mobility worldwide. Particularly striking is that acceptance of fully electric cars remains low.

In Germany, only 3 percent of all car owners have an electric vehicle. However, just over a third of respondents who do not yet own an electric vehicle believe their next car will be fully electric (39 percent, compared with 34 percent in 2022). By contrast, hybrid drives are highly popular across all countries. In Germany (48 percent) and the USA (47 percent), nearly half of respondents who do not own an electric car can imagine their next vehicle being a hybrid with a combustion engine and an electric motor.

In China, that figure rises to almost nine out of 10 respondents (86 percent). This means that hybrid cars could increasingly bridge the gap to e-mobility and give it a renewed boost. With a share of 68 percent, younger people in Germany aged between 25 and 34 are particularly interested in electric cars – also compared with their international peers.

Vehicle as a status symbol 

On the one hand, younger people up to the age of 34 in Germany do not feel that attached to cars. For them, more than for older respondents, it is one of many means of transportation available. On the other hand, generation Y and Z drivers born in the 1990s and later have a clear emotional connection to their cars: for more than half of 18 to 34-year-olds (54 percent) in Germany, cars are regarded as a status symbol – twice the share among respondents aged 45 and over. People aged between 18 and 34, particularly those living in large cities, see cars as a prestige item (67 percent). In small towns and rural areas, the approval rate is around 49 percent. This view of the car is accompanied by growing expectations. Of the 25 to 34-year-olds surveyed, for example, 51 percent believe that cars of the future should not only be a safe means of transportation, but also a place to relax and work.

Tech attracts young people

The study also found that younger people in Germany also had a positive attitude toward highly automated and autonomous driving, with around two-thirds (65 percent) of 18 to 34-year-olds seeing this as a useful development. Among older respondents aged 55 and over, 39 percent share this view. Around two-thirds of younger people up to the age of 34 also believe that state-of-the-art technologies should be mandatory in newly registered cars in order to make traffic even safer – a viewpoint that signals approval of the EU directive requiring certain advanced driver assistance systems in new cars, which has been in force since July 2024.

Another future technology that is particularly popular with younger people is AI assistants in cars. Almost three-quarters of respondents (74 percent) between the ages of 18 and 34 would welcome an AI voice as a service that, like a virtual travel companion, provides useful information about sights and restaurants along the route, finds the nearest gas or charging station, searches for free parking spaces or even compiles personal messages.

“Younger people in particular have changing expectations of cars. These are closely linked to pioneering technologies such as automated driving, which deliver new user experiences. At Continental, we’re already equipping cars with AI. Together with our partner Google Cloud, we have developed a virtual companion for drivers. We are particularly proud to be one of the first automotive suppliers worldwide to integrate Google Cloud applications directly into our vehicle computers,” added Hirschheydt.

Autonomous & AI

The comparison between countries reveals a widespread openness to highly automated and autonomous driving in Asia across all age groups. In China, nine out of 10 respondents (90 percent) view the relevant technologies as a useful development, while in Japan, almost three-quarters (72 percent) share this sentiment. In France (60 percent) and the USA (56 percent), more than half of those surveyed have a positive attitude. In Germany, around one in two respondents (49 percent) feel the same. An AI-powered virtual travel companion is particularly popular in China, where nine out of 10 respondents (91 percent) say they would like to have such a service. In the USA (66 percent) and Japan (63 percent), around two-thirds express this wish, while in France (58 percent) and Germany (57 percent) more than half would be happy to have the technology.

There is broad agreement across all countries on the ideal size of a car display for infotainment content. Most people prefer larger displays, with 90 percent of respondents in China favouring this option.

In Germany (81 percent), France (79 percent) and the USA (80 percent), eight out of 10 respondents would like their navigation, vehicle data and music to be shown on large screens.

In Japan, the figure is more than two-thirds (69 percent). However, preferences differ significantly when it comes to technological details. While the majority of respondents in Japan (79 percent) and more than half in Germany (57 percent) prefer a simpler display on car screens, a slight majority in the USA (58 percent) favour more colours. By contrast, many features are popular in China (69 percent). In Japan (70 percent), the majority prefer a more straightforward digital design, while in Germany, around half feel the same way (55 percent).

There are also differences between countries when it comes to the question of whether a display should be controlled by voice or manually: voice control is particularly popular in Japan (67 percent), more than half are in favour of it in China (59 percent), while the number is significantly lower in Germany (43 percent). In the USA, just over half (55 percent) also prefer to operate a display manually.

Hybrid

The study shows that hybrid drivers in Germany have an above-average interest in all-electric mobility – a strong indication that hybrid cars can play a key role as a bridging technology for the transition to fully electric drives.

For example, 43 percent of respondents who currently use a vehicle with a combined combustion engine and electric motor say that their next car will definitely be an all-electric vehicle. Those who drive a gasoline or diesel vehicle are significantly less open to such a switch (12 and 19 percent respectively). In addition, a clear majority (58 percent) of hybrid drivers would be willing to buy an electric car without a government subsidy.

The data suggests that hybrid vehicles are boosting people’s confidence in e-mobility and may help reduce any reservations about fully electric vehicles. One group with significant future potential for this development is the 48 percent of respondents who do not drive an electric or hybrid car and for whom an all-electric car is not currently an option, but who are considering a hybrid as their next car.

Varying degree in e-cars

The shift to electric mobility is under pressure in Germany, where sales of all-electric cars are faltering. According to the latest figures of the Continental study, electric cars represent a significant share (10 percent) of the overall passenger-car fleet in China, while only 3 percent of respondents in Germany drive an all-electric car and 91 percent a car with a combustion engine (China: 80 percent). There is potential for higher sales of electric cars in Germany, particularly among those aged 18 to 34. In this age group, around two-thirds (64 percent) of respondents believe it is certain or likely that their next car will be fully electric – a trend that gradually diminishes in older generations.

A look at age-dependent attitudes toward electric mobility reveals that, like many other technological developments, e-mobility is more appealing to younger drivers than older ones. They are more willing to forgo subsidies: 50 percent of 25 to 34-year-olds would consider buying an electric car without government assistance. However, the willingness to fully finance an electric vehicle decreases significantly among those aged 45 and older.

EVs and subsidy

The study found that two-thirds of respondents in Germany link the purchase of an electric car to a government subsidy is an expression of their concerns about being unable to finance an electric car on their own. In Germany, 71 percent of respondents worry that mobility will no longer be affordable due to rising energy prices. In the 2022 Mobility Study, 73 percent of people in Germany expressed their concerns about the affordability of mobility.

What’s more, 65 percent of respondents fear that they will not be able to afford an electric car in the near future and 56 percent are worried that driving could soon become too expensive for them. As a result, a clear majority (80 percent) expect policymakers to create the framework conditions to ensure that driving remains affordable. At the same time, they believe driving should be made more sustainable in the most cost-neutral way possible. Almost three-quarters (73 percent) of respondents think that the cost of environmentally friendly cars needs to fall. Regulatory interventions such as a speed limit of 130 kmph on highways are met with acceptance (62 percent), provided they do not lead to price increases. Younger respondents are less price-sensitive. They are much more prepared to pay a premium for environmentally friendly cars, especially if they are completely carbon-neutral in production and operation (40 percent of 18 to 24-year-olds compared with 13 percent of 45 to 54-year-olds).

Sustainable tyres

Sustainability is an important concern for people with cars is also demonstrated by their attitude to tyres. According to the study, almost eight out of 10 drivers in Germany (84 percent) who also value tyre recycling consider it important that their tyres contain an increasing share of environmentally friendly materials. When purchasing tyres, younger people (61 percent of 25 to 34-year-olds) are more concerned than older people about what happens to the tyres at the end of their service life.

Furthermore, 44 percent of car owners in Germany would be willing to pay a premium for tyres made from a higher share of renewable and sustainable materials. Here again, this willingness is most pronounced among 25 to 34-year-olds (65 percent).

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Chinese automotive major BYD India has inaugurated its 48th showroom in India, located in Moti Nagar, Delhi. Launched in partnership with PPS Motors, the 9,000 sqft facility is the largest BYD outlet in the country and the sixth for the brand within the Delhi NCR region.

With this opening, BYD India’s national network extends to 48 showrooms across 40 cities, managed by 18 dealer partners. PPS Motors now operates six of these showrooms and four service workshops across three Indian states.

The Moti Nagar facility is designed to display seven vehicles simultaneously, allowing customers to interface with the brand's technology and design. The current India portfolio includes BYD Sealion 7 SUV, BYD Seal sedan, BYD Atto 3 SUV and BYD eMax 7 MPV.

Delhi NCR remains a primary market for electric vehicle adoption in India. Globally, BYD has recorded sales of over 15 million New Energy Vehicles (NEVs) as of 31 January 2026. The company was ranked 91st in the 2025 Fortune Global 500, with a brand value of USD 14.4 billion.

Rajeev Chauhan, Head of Electric Passenger Vehicles Business, BYD India, said, “The inauguration of our 48th showroom in India and sixth showroom in Delhi NCR with PPS BYD in Moti Nagar represents another important milestone in strengthening BYD India’s retail footprint. Delhi NCR continues to be one of the most dynamic EV markets in the country, supported by increasing consumer awareness and adoption of sustainable mobility solutions. Together with our valued partner PPS Motors, we look forward to bringing BYD’s advanced electric vehicles closer to customers in the region and contributing to India’s transition towards cleaner transportation.”

Rajiv Sanghvi, Managing Director, PPS Motors, commented, “We are proud to further strengthen our partnership with BYD through the inauguration of India’s largest showroom marking an important milestone in our strategic expansion in Northern India. Being the largest spread sales and after-sales partners of BYD with 10 touch points in India, this reflects our shared commitment to accelerating the adoption of sustainable electric mobility solutions. Backed by BYD’s technologically advanced products, customer-centric approach coupled with our deep understanding of the customer needs we endeavour to provide a premium and seamless ownership experience for our customers in the Delhi region.”

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German automotive luxury brand BMW Group India has introduced the new BMW M2 CS as a Completely Built-Up (CBU) unit. The high-performance special edition is based on the second-generation M2 and is available in limited quantities at an ex-showroom price of INR 16.6 million.

The vehicle is equipped with an upgraded 3.0-litre, six-cylinder in-line engine, a unit shared with the BMW M4 GT3 EVO racing car. It delivers 390 kW (530 hp) and 650 Nm of torque. Power is managed via a standard eight-speed M Steptronic transmission with Drivelogic, sending drive to the rear wheels.

In terms of performance, the BMW M2 can accelerate from zero to 100 kmph in 3.8 seconds, with a top speed of 302 kmph (M Driver’s Package included as standard). It clocked a lap time of 7:25.5 minutes (recorded 11 April 2025) at Nurburgring, surpassing the previous compact car record by eight seconds.

The BMW M2’s chassis has been lowered by eight millimetres compared to the standard model, featuring bespoke tuning for springs, dampers, and control systems. The exterior incorporates extensive carbon-fibre-reinforced plastic (CFRP) components, including the roof, bonnet, mirror caps and rear diffuser.

It features a ‘ducktail’ spoiler and a unique kidney grille design. Standard equipment includes 19-inch front and 20-inch rear forged M light-alloy wheels in Matt Gold Bronze, fitted with track tyres. Braking is handled by an M Compound system with red calipers, while carbon ceramic brakes are available as an option.

The cabin is fitted with M Carbon Bucket Seats and an Alcantara steering wheel. Lightweight materials extend to a carbon-fibre centre console and door trim panels with illuminated ‘CS’ logos.

The digital features include BMW Operating System 8.5 with ‘QuickSelect’ menu structure; BMW Live Cockpit Professional with Head-Up Display; Harman Kardon surround sound system and M Drive Professional, featuring a drift analyser and laptimer.

Hardeep Singh Brar, President and CEO, BMW Group India, said, “The new BMW M2 CS is optimised for the ultimate thrill. By bringing this global track icon to Indian shores, we are catering to a growing community of enthusiasts who demand an uncompromising, pure-blooded driving experience. And while the M2 CS is born for the racetrack, it’s ready to take you wherever you need to go. It stands as a definitive driver’s machine - a bridge between peak adrenaline and the open road, offering our Indian customers a level of exclusivity and precision that only a 'CS' badge can deliver.”

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Tata Motors, one of the leading passenger vehicle manufacturers, has bagged another feather in its cap for its popular all-new Tata Sierra SUV.

The Tata Sierra has secured a five-star safety rating from Bharat NCAP, scoring 31.14 out of 32 for Adult Occupant Protection and 44.73 out of 49 for Child Occupant Protection. The results confirm that the mid-size SUV meets the highest safety standards under the current protocol, including stable structural integrity during frontal offset and side impact tests.

It was in November 2025 that Tata Motors Passenger Vehicles relaunched the reimagined Sierra at an introductory price of INR 1.14 million. Originally debuted in 1991, the new iteration transitions from the original three-door format to a five-door monocoque design measuring under 4.4 metres.

The SUV features a 'Premium' positioning, distinguished by the slimmest headlamps in its category, a pillarless design past the B-pillar, and a substantial glasshouse. The interior incorporates a triple-screen display system with Dolby Atmos audio and a ‘living room’ aesthetic inspired by contemporary Indian art.

Standard safety equipment across all variants includes six airbags and a sealed fuel system. The Sierra is equipped with over 20 ADAS L2+ features, such as intelligent speed assist and sign recognition.

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German luxury car brand Audi India has expanded its Q8 range with the launch of the Audi SQ8. Positioned between the standard Q8 and the RS Q8 Performance, the vehicle enters the Indian market at an introductory price of INR 17.77 million (ex-showroom).

The SQ8 is powered by a 4.0-litre V8 TFSI engine, producing 373 kW and 770 Nm of torque. It has a claimed acceleration from zero to 100 kmph in 4.1 seconds and reaches a top speed of 250 kmph.

The mechanical architecture includes quattro permanent all-wheel drive with a self-locking centre differential. Adaptive air suspension sport with continuous damping. All-wheel steering as standard for increased manoeuvrability and S-specific sport exhaust system for a distinct sound profile.

On the outside, it is equipped with HD Matrix LED headlights featuring Audi laser light and four light signatures. Design elements include S-specific bumpers, a single-frame mask in aluminium and frameless doors with power latching. A panoramic sunroof is standard, while 22-inch alloy wheels and ceramic brakes are available as options.

Inside, the cabin features front sport seats upholstered in Dinamica microfiber and leather. Technology integration includes the Audi Virtual Cockpit plus and a 730-watt Bang & Olufsen 3D Premium Sound System with 17 speakers. Safety systems comprise eight airbags, Audi Pre Sense Basic and park assist with 360-degree cameras.

Balbir Singh Dhillon, Brand Director, Audi India, said, “The Audi SQ8 strengthens our high-performance SUV line-up in India by offering a compelling balance of power, everyday usability and genuine, visceral performance. It is designed for customers who want a versatile luxury SUV that can be effortlessly comfortable during the week and truly exciting on the weekend. We are seeing growing enthusiasm for performance cars across India, particularly among our discerning, younger clientele, and the Audi SQ8 is a natural extension of our commitment to bringing the brand’s finest performance heritage to the Indian market.”

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