German tier 1 supplier Continental recently commissioned a representative mobility study in August 2024 to understand the perception about young people on mobility needs.

For the Mobility Study 2024, infas was commissioned by Continental in August 2024 to survey a total of around 5,000 people aged 18 and over in Germany, China, France, Japan and the USA about their mobility habits and attitudes to a variety of mobility issues. In each country, the respective sample is representative of the population; for China, it is representative of the urban population. The aim of the Continental Mobility Study, now in its eighth edition since 2011, is to provide an international comparison of people’s attitudes toward current and future developments in mobility and their personal usage habits. The range of topics covered in this year’s study included automated driving, user experience, AI in cars, sustainable mobility concepts, mobility in urban areas, the affordability of mobility and attitudes toward government regulation in the mobility sector.

The key findings found that overall, 84 percent of car owners in Germany, regardless of age, believe that it is important to own a car. For almost 90 percent, having a car is essential for shopping and running other errands. The majority of young people in Germany are particularly enthusiastic about technological advances in cars. They look forward to the benefits self-driving cars will offer in terms of being able to read, play video games or work (51 percent of 25 to 34-year-olds). In addition to autonomous driving, artificial intelligence (AI) in the form of digital voice assistants is very popular with this group. There is a similar level of approval in the four other countries surveyed in the study.

Philipp von Hirschheydt, Executive Board member responsible for the Automotive group sector, Continental, said, “The findings show that the response to new technologies such as automated driving, large displays and AI in cars varies greatly between generations and also between countries. That’s why we aim to provide customised solutions – market-specific, tailor-made and modular.”

The findings of the study also reveal the current status of the trend toward lower-emission mobility worldwide. Particularly striking is that acceptance of fully electric cars remains low.

In Germany, only 3 percent of all car owners have an electric vehicle. However, just over a third of respondents who do not yet own an electric vehicle believe their next car will be fully electric (39 percent, compared with 34 percent in 2022). By contrast, hybrid drives are highly popular across all countries. In Germany (48 percent) and the USA (47 percent), nearly half of respondents who do not own an electric car can imagine their next vehicle being a hybrid with a combustion engine and an electric motor.

In China, that figure rises to almost nine out of 10 respondents (86 percent). This means that hybrid cars could increasingly bridge the gap to e-mobility and give it a renewed boost. With a share of 68 percent, younger people in Germany aged between 25 and 34 are particularly interested in electric cars – also compared with their international peers.

Vehicle as a status symbol 

On the one hand, younger people up to the age of 34 in Germany do not feel that attached to cars. For them, more than for older respondents, it is one of many means of transportation available. On the other hand, generation Y and Z drivers born in the 1990s and later have a clear emotional connection to their cars: for more than half of 18 to 34-year-olds (54 percent) in Germany, cars are regarded as a status symbol – twice the share among respondents aged 45 and over. People aged between 18 and 34, particularly those living in large cities, see cars as a prestige item (67 percent). In small towns and rural areas, the approval rate is around 49 percent. This view of the car is accompanied by growing expectations. Of the 25 to 34-year-olds surveyed, for example, 51 percent believe that cars of the future should not only be a safe means of transportation, but also a place to relax and work.

Tech attracts young people

The study also found that younger people in Germany also had a positive attitude toward highly automated and autonomous driving, with around two-thirds (65 percent) of 18 to 34-year-olds seeing this as a useful development. Among older respondents aged 55 and over, 39 percent share this view. Around two-thirds of younger people up to the age of 34 also believe that state-of-the-art technologies should be mandatory in newly registered cars in order to make traffic even safer – a viewpoint that signals approval of the EU directive requiring certain advanced driver assistance systems in new cars, which has been in force since July 2024.

Another future technology that is particularly popular with younger people is AI assistants in cars. Almost three-quarters of respondents (74 percent) between the ages of 18 and 34 would welcome an AI voice as a service that, like a virtual travel companion, provides useful information about sights and restaurants along the route, finds the nearest gas or charging station, searches for free parking spaces or even compiles personal messages.

“Younger people in particular have changing expectations of cars. These are closely linked to pioneering technologies such as automated driving, which deliver new user experiences. At Continental, we’re already equipping cars with AI. Together with our partner Google Cloud, we have developed a virtual companion for drivers. We are particularly proud to be one of the first automotive suppliers worldwide to integrate Google Cloud applications directly into our vehicle computers,” added Hirschheydt.

Autonomous & AI

The comparison between countries reveals a widespread openness to highly automated and autonomous driving in Asia across all age groups. In China, nine out of 10 respondents (90 percent) view the relevant technologies as a useful development, while in Japan, almost three-quarters (72 percent) share this sentiment. In France (60 percent) and the USA (56 percent), more than half of those surveyed have a positive attitude. In Germany, around one in two respondents (49 percent) feel the same. An AI-powered virtual travel companion is particularly popular in China, where nine out of 10 respondents (91 percent) say they would like to have such a service. In the USA (66 percent) and Japan (63 percent), around two-thirds express this wish, while in France (58 percent) and Germany (57 percent) more than half would be happy to have the technology.

There is broad agreement across all countries on the ideal size of a car display for infotainment content. Most people prefer larger displays, with 90 percent of respondents in China favouring this option.

In Germany (81 percent), France (79 percent) and the USA (80 percent), eight out of 10 respondents would like their navigation, vehicle data and music to be shown on large screens.

In Japan, the figure is more than two-thirds (69 percent). However, preferences differ significantly when it comes to technological details. While the majority of respondents in Japan (79 percent) and more than half in Germany (57 percent) prefer a simpler display on car screens, a slight majority in the USA (58 percent) favour more colours. By contrast, many features are popular in China (69 percent). In Japan (70 percent), the majority prefer a more straightforward digital design, while in Germany, around half feel the same way (55 percent).

There are also differences between countries when it comes to the question of whether a display should be controlled by voice or manually: voice control is particularly popular in Japan (67 percent), more than half are in favour of it in China (59 percent), while the number is significantly lower in Germany (43 percent). In the USA, just over half (55 percent) also prefer to operate a display manually.

Hybrid

The study shows that hybrid drivers in Germany have an above-average interest in all-electric mobility – a strong indication that hybrid cars can play a key role as a bridging technology for the transition to fully electric drives.

For example, 43 percent of respondents who currently use a vehicle with a combined combustion engine and electric motor say that their next car will definitely be an all-electric vehicle. Those who drive a gasoline or diesel vehicle are significantly less open to such a switch (12 and 19 percent respectively). In addition, a clear majority (58 percent) of hybrid drivers would be willing to buy an electric car without a government subsidy.

The data suggests that hybrid vehicles are boosting people’s confidence in e-mobility and may help reduce any reservations about fully electric vehicles. One group with significant future potential for this development is the 48 percent of respondents who do not drive an electric or hybrid car and for whom an all-electric car is not currently an option, but who are considering a hybrid as their next car.

Varying degree in e-cars

The shift to electric mobility is under pressure in Germany, where sales of all-electric cars are faltering. According to the latest figures of the Continental study, electric cars represent a significant share (10 percent) of the overall passenger-car fleet in China, while only 3 percent of respondents in Germany drive an all-electric car and 91 percent a car with a combustion engine (China: 80 percent). There is potential for higher sales of electric cars in Germany, particularly among those aged 18 to 34. In this age group, around two-thirds (64 percent) of respondents believe it is certain or likely that their next car will be fully electric – a trend that gradually diminishes in older generations.

A look at age-dependent attitudes toward electric mobility reveals that, like many other technological developments, e-mobility is more appealing to younger drivers than older ones. They are more willing to forgo subsidies: 50 percent of 25 to 34-year-olds would consider buying an electric car without government assistance. However, the willingness to fully finance an electric vehicle decreases significantly among those aged 45 and older.

EVs and subsidy

The study found that two-thirds of respondents in Germany link the purchase of an electric car to a government subsidy is an expression of their concerns about being unable to finance an electric car on their own. In Germany, 71 percent of respondents worry that mobility will no longer be affordable due to rising energy prices. In the 2022 Mobility Study, 73 percent of people in Germany expressed their concerns about the affordability of mobility.

What’s more, 65 percent of respondents fear that they will not be able to afford an electric car in the near future and 56 percent are worried that driving could soon become too expensive for them. As a result, a clear majority (80 percent) expect policymakers to create the framework conditions to ensure that driving remains affordable. At the same time, they believe driving should be made more sustainable in the most cost-neutral way possible. Almost three-quarters (73 percent) of respondents think that the cost of environmentally friendly cars needs to fall. Regulatory interventions such as a speed limit of 130 kmph on highways are met with acceptance (62 percent), provided they do not lead to price increases. Younger respondents are less price-sensitive. They are much more prepared to pay a premium for environmentally friendly cars, especially if they are completely carbon-neutral in production and operation (40 percent of 18 to 24-year-olds compared with 13 percent of 45 to 54-year-olds).

Sustainable tyres

Sustainability is an important concern for people with cars is also demonstrated by their attitude to tyres. According to the study, almost eight out of 10 drivers in Germany (84 percent) who also value tyre recycling consider it important that their tyres contain an increasing share of environmentally friendly materials. When purchasing tyres, younger people (61 percent of 25 to 34-year-olds) are more concerned than older people about what happens to the tyres at the end of their service life.

Furthermore, 44 percent of car owners in Germany would be willing to pay a premium for tyres made from a higher share of renewable and sustainable materials. Here again, this willingness is most pronounced among 25 to 34-year-olds (65 percent).

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Changan Automobile has unveiled its latest lineup of new energy vehicles (NEVs) at the Thailand International Motor Expo 2025, presenting models across the AVATR and CHANGAN DEEPAL brands.

AVATR, the brand that focuses on ‘Emotive Luxury,’ headlined the event with the debut of the AVATR 07 SUV. Led by AVATR's European design team, the model has earned international honours, including the IDA International Design Gold Award and the 2025 German iF Design Award. The cabin combines materials, multi-sensory enjoyment, and quietness. The vehicle can accelerate from zero to 100 kmph in a claimed 3.9s and features CDC adaptive air suspension, powered by ADAS to deliver a seamless, reliable, and confident driving.

CHANGAN DEEPAL, a part of Changan’s Thailand portfolio, continued its market momentum. The DEEPAL S05, the first made-in-Thailand model launched in March 2025, ranked No. 1 in EV SUV registrations for two consecutive months. Responding to consumer enthusiasm, Changan introduced the S05 Max Long Range, offering an all-black exterior and interior, a 68.82 kWh battery with 560 km NEDC range and a 200 kW motor capable of zero to 100 kmph in just 6.48 seconds.

As Thailand transitions toward electrification, it has become a strategic hub for Changan. Under its ‘In Thailand, For Thailand’ strategy, Changan is advancing localisation across local manufacturing, marketing, sales, and service.

In May 2025, Changan inaugurated its first overseas NEV plant in Rayong, Thailand – employing over 1,000 Thai workers and achieving approximately 60 percent local content. In August, Changan hosted its first Service Skills Competition in Bangkok to reinforce its global after-sales standards.

Looking ahead, Changan plans to launch seven models in Thailand over the next three years. Over the next five years, Changan will introduce more than 50 NEVs globally, driving the momentum of AVATR and CHANGAN DEEPAL toward leadership in mobility.

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Tata Motors Passenger Vehicles (TMPVL) and Red Bull India have announced an association to undertake acts that challenge norms, combining Tata Motors’ line of products with Red Bull’s athletes.

The first activity will feature the Harrier.ev SUV. The vehicle’s off-road capability will be tested by Red Bull athlete Abdo ‘Dado’ Feghali, a Guinness World Record holder in drifting and an icon in rally and drifting. A video of the challenge will be released soon.

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, said, “These are truly exciting times as we partner with a company like Red Bull – known for defying limits. This collaboration brings together two brands that share a passion for innovation, performance, and pushing boundaries. We are excited to showcase how cutting-edge technology and stylish design can complement the thrill of adventure and extreme performance. This journey promises to be nothing short of extraordinary.”

Abdo ‘Dado’ Feghali, said, “The Harrier.ev truly delivers on its promise of go-anywhere capability. After conquering steep terrains in the Elephant Rock challenge, it exceeded expectations by effortlessly completing the latest task we threw at it. Its segment-leading torque offers smooth, linear delivery, making every obstacle feel convenient. This experience is a testament to the Harrier.ev’s engineering excellence – a new benchmark for electric SUVs in India.”

This association marks the beginning of an adventure between TMPV and Red Bull India, both of which share a vision of delivering experiences that celebrate power, precision, and passion.

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Maruti Suzuki India, the country’s largest passenger vehicle manufacturer, has signed a Memorandum of Understanding (MoU) with Chhattisgarh Gramin Bank for retail vehicle financing for customers.

The collaboration has been established to provide retail financing solutions for new cars and commercial vehicles, enhancing the accessibility and affordability of Maruti Suzuki vehicles for customers.

The partnership will leverage the growing customer base of the bank to benefit Maruti Suzuki customer profiles and offer them a range of comprehensive financing solutions.

The MoU was signed in the presence of Partho Banerjee, Senior Executive Officer, Marketing & Sales and Vishal Sharma, Vice-President, Maruti Suzuki Finance & Driving School, from Maruti Suzuki India. Representing Chhattisgarh Gramin Bank were Vinod Kumar Arora, Chairman and Vijay Vasant Raikwad, General Manager, along with senior officials from both organisations.

Partho Banerjee, said: “Our collaboration with Chhattisgarh Gramin Bank strengthens our commitment to making car ownership more accessible and affordable. This strategic partnership enables us to extend our reach and offer customers competitive financing solutions that enhance the overall buying experience. We remain focused on delivering seamless and customer-centric finance options, and this alliance reinforces our vision of providing tailored financial support to a wider audience.”

Vinod Kumar Arora, said, “At Chhattisgarh Gramin Bank, fulfilling customer aspirations is at the core of our mission. Our partnership with Maruti Suzuki, a leader in the automotive industry, marks a strategic step toward expanding our service offerings and delivering enhanced value to our customers. This collaboration reinforces our customer-centric philosophy of enabling accessible and affordable vehicle financing solutions. We look forward to supporting individuals and families across the country in realising their dream of owning a Maruti Suzuki vehicle.”

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The Indian passenger vehicle industry experienced its strongest festive season recently, driven by a combination of GST rate cuts and consumer demand, said a recent ICRA report.

In October 2025, passenger vehicle retail sales grew by 15 percent YoY. A sequential surge of 86 percent was observed as retail activity, deferred from the late-September Navratras, shifted into October.

Wholesale volumes also saw an uptick, increasing by 17 percent YoY and 24 percent sequentially to reach 460,000 units in October 2025, as OEMs boosted dispatches to dealers for the festive period.

Inventory levels with dealers reduced to 53-55 days by the end of October 2025, down from 60 days in September 2025, as reported by the Federation of Automobile Dealers Association (FADA). This improvement was supported by a 21 percent YoY growth, with 800,000 units sold during the 42-day festive period.

Utility vehicles (UVs) continue to dominate the market, accounting for 66-67 percent of total industry volumes. However, the compact and super compact car segments showed signs of revival following the GST reductions.

Export volumes recorded a 12 percent YoY growth in October 2025. Maruti Suzuki India maintained its position as the top exporter, followed by Hyundai Motor India. For the first seven months of FY2026, export volumes expanded by 17 percent YoY, indicating a supply push from Indian OEMs in international markets.

Looking ahead, ICRA expects wholesale volume growth for the full fiscal year FY2026 to be in the range of 1-4  percent, supported by the demand momentum from GST rate cuts, continuous new model launches by OEMs and anticipated demand during the ongoing wedding season.

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