Young People See Cars As Status Symbol Finds Continental Study
- By MT Bureau
- October 30, 2024
German tier 1 supplier Continental recently commissioned a representative mobility study in August 2024 to understand the perception about young people on mobility needs.
For the Mobility Study 2024, infas was commissioned by Continental in August 2024 to survey a total of around 5,000 people aged 18 and over in Germany, China, France, Japan and the USA about their mobility habits and attitudes to a variety of mobility issues. In each country, the respective sample is representative of the population; for China, it is representative of the urban population. The aim of the Continental Mobility Study, now in its eighth edition since 2011, is to provide an international comparison of people’s attitudes toward current and future developments in mobility and their personal usage habits. The range of topics covered in this year’s study included automated driving, user experience, AI in cars, sustainable mobility concepts, mobility in urban areas, the affordability of mobility and attitudes toward government regulation in the mobility sector.
The key findings found that overall, 84 percent of car owners in Germany, regardless of age, believe that it is important to own a car. For almost 90 percent, having a car is essential for shopping and running other errands. The majority of young people in Germany are particularly enthusiastic about technological advances in cars. They look forward to the benefits self-driving cars will offer in terms of being able to read, play video games or work (51 percent of 25 to 34-year-olds). In addition to autonomous driving, artificial intelligence (AI) in the form of digital voice assistants is very popular with this group. There is a similar level of approval in the four other countries surveyed in the study.
Philipp von Hirschheydt, Executive Board member responsible for the Automotive group sector, Continental, said, “The findings show that the response to new technologies such as automated driving, large displays and AI in cars varies greatly between generations and also between countries. That’s why we aim to provide customised solutions – market-specific, tailor-made and modular.”
The findings of the study also reveal the current status of the trend toward lower-emission mobility worldwide. Particularly striking is that acceptance of fully electric cars remains low.
In Germany, only 3 percent of all car owners have an electric vehicle. However, just over a third of respondents who do not yet own an electric vehicle believe their next car will be fully electric (39 percent, compared with 34 percent in 2022). By contrast, hybrid drives are highly popular across all countries. In Germany (48 percent) and the USA (47 percent), nearly half of respondents who do not own an electric car can imagine their next vehicle being a hybrid with a combustion engine and an electric motor.
In China, that figure rises to almost nine out of 10 respondents (86 percent). This means that hybrid cars could increasingly bridge the gap to e-mobility and give it a renewed boost. With a share of 68 percent, younger people in Germany aged between 25 and 34 are particularly interested in electric cars – also compared with their international peers.
Vehicle as a status symbol
On the one hand, younger people up to the age of 34 in Germany do not feel that attached to cars. For them, more than for older respondents, it is one of many means of transportation available. On the other hand, generation Y and Z drivers born in the 1990s and later have a clear emotional connection to their cars: for more than half of 18 to 34-year-olds (54 percent) in Germany, cars are regarded as a status symbol – twice the share among respondents aged 45 and over. People aged between 18 and 34, particularly those living in large cities, see cars as a prestige item (67 percent). In small towns and rural areas, the approval rate is around 49 percent. This view of the car is accompanied by growing expectations. Of the 25 to 34-year-olds surveyed, for example, 51 percent believe that cars of the future should not only be a safe means of transportation, but also a place to relax and work.
Tech attracts young people
The study also found that younger people in Germany also had a positive attitude toward highly automated and autonomous driving, with around two-thirds (65 percent) of 18 to 34-year-olds seeing this as a useful development. Among older respondents aged 55 and over, 39 percent share this view. Around two-thirds of younger people up to the age of 34 also believe that state-of-the-art technologies should be mandatory in newly registered cars in order to make traffic even safer – a viewpoint that signals approval of the EU directive requiring certain advanced driver assistance systems in new cars, which has been in force since July 2024.

Another future technology that is particularly popular with younger people is AI assistants in cars. Almost three-quarters of respondents (74 percent) between the ages of 18 and 34 would welcome an AI voice as a service that, like a virtual travel companion, provides useful information about sights and restaurants along the route, finds the nearest gas or charging station, searches for free parking spaces or even compiles personal messages.
“Younger people in particular have changing expectations of cars. These are closely linked to pioneering technologies such as automated driving, which deliver new user experiences. At Continental, we’re already equipping cars with AI. Together with our partner Google Cloud, we have developed a virtual companion for drivers. We are particularly proud to be one of the first automotive suppliers worldwide to integrate Google Cloud applications directly into our vehicle computers,” added Hirschheydt.
Autonomous & AI
The comparison between countries reveals a widespread openness to highly automated and autonomous driving in Asia across all age groups. In China, nine out of 10 respondents (90 percent) view the relevant technologies as a useful development, while in Japan, almost three-quarters (72 percent) share this sentiment. In France (60 percent) and the USA (56 percent), more than half of those surveyed have a positive attitude. In Germany, around one in two respondents (49 percent) feel the same. An AI-powered virtual travel companion is particularly popular in China, where nine out of 10 respondents (91 percent) say they would like to have such a service. In the USA (66 percent) and Japan (63 percent), around two-thirds express this wish, while in France (58 percent) and Germany (57 percent) more than half would be happy to have the technology.
There is broad agreement across all countries on the ideal size of a car display for infotainment content. Most people prefer larger displays, with 90 percent of respondents in China favouring this option.
In Germany (81 percent), France (79 percent) and the USA (80 percent), eight out of 10 respondents would like their navigation, vehicle data and music to be shown on large screens.
In Japan, the figure is more than two-thirds (69 percent). However, preferences differ significantly when it comes to technological details. While the majority of respondents in Japan (79 percent) and more than half in Germany (57 percent) prefer a simpler display on car screens, a slight majority in the USA (58 percent) favour more colours. By contrast, many features are popular in China (69 percent). In Japan (70 percent), the majority prefer a more straightforward digital design, while in Germany, around half feel the same way (55 percent).
There are also differences between countries when it comes to the question of whether a display should be controlled by voice or manually: voice control is particularly popular in Japan (67 percent), more than half are in favour of it in China (59 percent), while the number is significantly lower in Germany (43 percent). In the USA, just over half (55 percent) also prefer to operate a display manually.
Hybrid
The study shows that hybrid drivers in Germany have an above-average interest in all-electric mobility – a strong indication that hybrid cars can play a key role as a bridging technology for the transition to fully electric drives.
For example, 43 percent of respondents who currently use a vehicle with a combined combustion engine and electric motor say that their next car will definitely be an all-electric vehicle. Those who drive a gasoline or diesel vehicle are significantly less open to such a switch (12 and 19 percent respectively). In addition, a clear majority (58 percent) of hybrid drivers would be willing to buy an electric car without a government subsidy.
The data suggests that hybrid vehicles are boosting people’s confidence in e-mobility and may help reduce any reservations about fully electric vehicles. One group with significant future potential for this development is the 48 percent of respondents who do not drive an electric or hybrid car and for whom an all-electric car is not currently an option, but who are considering a hybrid as their next car.
Varying degree in e-cars
The shift to electric mobility is under pressure in Germany, where sales of all-electric cars are faltering. According to the latest figures of the Continental study, electric cars represent a significant share (10 percent) of the overall passenger-car fleet in China, while only 3 percent of respondents in Germany drive an all-electric car and 91 percent a car with a combustion engine (China: 80 percent). There is potential for higher sales of electric cars in Germany, particularly among those aged 18 to 34. In this age group, around two-thirds (64 percent) of respondents believe it is certain or likely that their next car will be fully electric – a trend that gradually diminishes in older generations.

A look at age-dependent attitudes toward electric mobility reveals that, like many other technological developments, e-mobility is more appealing to younger drivers than older ones. They are more willing to forgo subsidies: 50 percent of 25 to 34-year-olds would consider buying an electric car without government assistance. However, the willingness to fully finance an electric vehicle decreases significantly among those aged 45 and older.
EVs and subsidy
The study found that two-thirds of respondents in Germany link the purchase of an electric car to a government subsidy is an expression of their concerns about being unable to finance an electric car on their own. In Germany, 71 percent of respondents worry that mobility will no longer be affordable due to rising energy prices. In the 2022 Mobility Study, 73 percent of people in Germany expressed their concerns about the affordability of mobility.
What’s more, 65 percent of respondents fear that they will not be able to afford an electric car in the near future and 56 percent are worried that driving could soon become too expensive for them. As a result, a clear majority (80 percent) expect policymakers to create the framework conditions to ensure that driving remains affordable. At the same time, they believe driving should be made more sustainable in the most cost-neutral way possible. Almost three-quarters (73 percent) of respondents think that the cost of environmentally friendly cars needs to fall. Regulatory interventions such as a speed limit of 130 kmph on highways are met with acceptance (62 percent), provided they do not lead to price increases. Younger respondents are less price-sensitive. They are much more prepared to pay a premium for environmentally friendly cars, especially if they are completely carbon-neutral in production and operation (40 percent of 18 to 24-year-olds compared with 13 percent of 45 to 54-year-olds).
Sustainable tyres
Sustainability is an important concern for people with cars is also demonstrated by their attitude to tyres. According to the study, almost eight out of 10 drivers in Germany (84 percent) who also value tyre recycling consider it important that their tyres contain an increasing share of environmentally friendly materials. When purchasing tyres, younger people (61 percent of 25 to 34-year-olds) are more concerned than older people about what happens to the tyres at the end of their service life.
Furthermore, 44 percent of car owners in Germany would be willing to pay a premium for tyres made from a higher share of renewable and sustainable materials. Here again, this willingness is most pronounced among 25 to 34-year-olds (65 percent).
Universo Ferrari Exhibition Concludes in New Delhi As Brand Announces Retail Expansion In India
- By MT Bureau
- November 06, 2026
Universo Ferrari India has concluded its two-week exhibition at Yashobhoomi in New Delhi, recording more than 22,000 visitors. The event showcased the automaker's heritage, motorsport involvement, engineering and future product strategy to clients, industry partners and students.
The display featured a range of road cars, including the Ferrari F80, 849 Testarossa Spider, 12Cilindri Spider, Amalfi Spider, Daytona SP3, and F50. Motorsport exhibits included the Scuderia Ferrari SF-26 Formula 1 car, the 499P hypercar, the 296 GT3, and the 296 Challenge. The exhibition also featured Ferrari Luce, the brand's first electric car, alongside heritage models such as the 365 GTB4 and the 612 Scaglietti from the 2008 Magic India Discovery tour, while the Ferrari Hypersail made its debut in Asia. During the event, Ferrari conducted seminars for approximately 1,000 students and held a charity auction supporting Bal Raksha Bharat to assist educational programs.
The event was preceded by a drive featuring 25 Ferraris travelling 1,800 kilometres from Mumbai to New Delhi via Vadodara, Udaipur, Jaipur and Agra.
Ferrari also announced Avelon Luxe as its India-based partner for the Ferrari Hypercar and Ferrari Challenge Middle East series. To support its growth in the market, Ferrari plans to expand its retail footprint in India by opening two new dealerships in Chennai and Ahmedabad by the end of 2026.
Volkswagen Unveils New Virtus With Triangular Geometry-Inspired Styling
- By MT Bureau
- November 06, 2026
Volkswagen is gearing up to launch the New Virtus, a refreshed take on a sedan that has won over discerning buyers since its June 2022 debut. The model earned its standing as the segment's most loved premium sedan through distinctive styling, German engineering credentials, engaging driving dynamics, a premium experience and a strong safety focus. The new version carries those traits forward while introducing a fresh visual identity.
Beyond transportation, the Virtus holds meaning for Volkswagen customers as a symbol of pride, aspiration and individuality, blending premium ownership with driving thrill. Its road presence, performance and German engineering have made it a source of owner satisfaction. The refreshed styling, drawing on triangular geometry, sharpens the sedan's already distinctive look with greater definition and a contemporary edge.

The New Virtus keeps celebrating the joy of driving while remaining faithful to the attributes that built its following. By extending that legacy, Volkswagen aims to preserve what made the sedan a segment favourite while adding a new dimension to its established character.
Nitin Kohli, Brand Director, Volkswagen India, said, “We are excited to introduce the New Virtus to the Indian market. The Virtus has built a strong connect with its discerning set of customers and has clearly established a leading position in its segment as a stylish, sophisticated and performance-oriented sedan offering great driving pleasure. With this facelift, we are building on a much-loved product, bringing a fresh and contemporary character while retaining the qualities that make the Virtus special. We look forward to continuing to bring the joy of driving to our customers with the New Virtus.”
- Renault India
- Duster Strong Hybrid E-Tech 160
- Eduzi Academy
- Francissco Hidalgo
- T Krishna Gopal
- VVC Group
Renault India Begins Customer Deliveries Of Duster Strong Hybrid E-Tech 160
- By MT Bureau
- November 06, 2026
Renault India has commenced customer deliveries of the Duster Strong Hybrid E-Tech 160, with the initial key handover taking place at its newly inaugurated new'R store in HITEC City, Hyderabad.
The delivery of the first unit was completed by Francisco Hidalgo, Vice President of Sales and Marketing at Renault Group India, to T Krishna Gopal, Chief Executive Officer of Eduzi Academy.
The new'R store in HITEC City covers 7,000 square feet with space to display eight vehicles, making it Renault’s largest showroom facility in Hyderabad and its 30th upgraded new'R store nationwide.
The facility is operated in partnership with the VVC Group, which manages three Renault showrooms and two service workshops in the region.
Renault India plans to transition all 73 of its showrooms across 24 major Indian cities to the new'R format by July 2027, with 30 locations converted to date. The Duster Strong Hybrid E-Tech 160 was launched in India on 17 October 2026, at a starting price of ₹16.99 lakh (ex-showroom).
Francisco Hidalgo, Vice-President of Sales and Marketing, Renault Group India, said, "During our planning phase, we set ourselves an ambitious target: to bring the Duster Hybrid to customers in less than a year, in time for the festive season. We are proud to have delivered on that promise, and we begin handing over the Duster Strong Hybrid E-Tech 160 to our customers around Diwali. The strong response since launch reflects growing acceptance of hybrid technology in India. Our commitment, however, goes beyond the product. Hyderabad is an important market for us, and with the new'R store we are building a best-in-class buying and ownership journey, so that every customer enjoys the same standard of experience at the showroom and in service as they do behind the wheel."
Maruti Suzuki India Partners Telangana Transport Department To Deploy 12 Automated Driving Test Tracks
- By MT Bureau
- November 05, 2026
Maruti Suzuki India has signed a Memorandum of Agreement (MoA) with the Transport Department, Government of Telangana, to set up 12 Automated Driving Test Tracks across six locations under its corporate social responsibility initiative. The tracks will be established at Ibrahimpatnam, Karimnagar, Kondapur, Medchal, Nagole and Uppal.
The facilities will evaluate applicants for two-wheeler, light motor vehicle and heavy motor vehicle driving licences, with heavy motor vehicle testing available at the Nagole and Karimnagar locations.
The tracks will feature high-definition cameras, RFID sensors, analytics software and an integrated IT system to automate testing in accordance with Central Motor Vehicle Rules.
With this agreement, Maruti Suzuki India's operational network of automated test tracks expands to 98 locations across nine states and two union territories. The company has also established eight Institutes of Driving and Traffic Research and 19 Road Safety Knowledge Centres in collaboration with state governments, evaluating over 5.5 million individuals.
K Ilambarithi, Transport Commissioner for the Government, Telangana, said, "Road safety remains a key priority for Telangana. Through technology, stronger enforcement, and improved driver testing, we are working to build safer roads. We welcome car market leader Maruti Suzuki’s partnership in establishing 12 Automated Driving Test Tracks across 6 locations in the state. These tracks will make driving tests more transparent and efficient, while ensuring that only competent and qualified applicants are awarded driving licenses."
Rahul Bharti, Senior Executive Officer of Corporate Affairs at Maruti Suzuki India, said, "Driver skill is key to ensuring road safety. ADTTs bring fairness and transparency, to the licensing process by eliminating human bias. ADTTs will ensure rigorous driver evaluation and promote disciplined driving practices, vital to enhance road safety. Our partnership with the Government of Telangana to deploy Automated Driving Test Tracks is an important step in this direction. We are pleased to contribute to Telangana’s road-safety journey and look forward to deepening this collaboration in the future."

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