German tier 1 supplier Continental recently commissioned a representative mobility study in August 2024 to understand the perception about young people on mobility needs.

For the Mobility Study 2024, infas was commissioned by Continental in August 2024 to survey a total of around 5,000 people aged 18 and over in Germany, China, France, Japan and the USA about their mobility habits and attitudes to a variety of mobility issues. In each country, the respective sample is representative of the population; for China, it is representative of the urban population. The aim of the Continental Mobility Study, now in its eighth edition since 2011, is to provide an international comparison of people’s attitudes toward current and future developments in mobility and their personal usage habits. The range of topics covered in this year’s study included automated driving, user experience, AI in cars, sustainable mobility concepts, mobility in urban areas, the affordability of mobility and attitudes toward government regulation in the mobility sector.

The key findings found that overall, 84 percent of car owners in Germany, regardless of age, believe that it is important to own a car. For almost 90 percent, having a car is essential for shopping and running other errands. The majority of young people in Germany are particularly enthusiastic about technological advances in cars. They look forward to the benefits self-driving cars will offer in terms of being able to read, play video games or work (51 percent of 25 to 34-year-olds). In addition to autonomous driving, artificial intelligence (AI) in the form of digital voice assistants is very popular with this group. There is a similar level of approval in the four other countries surveyed in the study.

Philipp von Hirschheydt, Executive Board member responsible for the Automotive group sector, Continental, said, “The findings show that the response to new technologies such as automated driving, large displays and AI in cars varies greatly between generations and also between countries. That’s why we aim to provide customised solutions – market-specific, tailor-made and modular.”

The findings of the study also reveal the current status of the trend toward lower-emission mobility worldwide. Particularly striking is that acceptance of fully electric cars remains low.

In Germany, only 3 percent of all car owners have an electric vehicle. However, just over a third of respondents who do not yet own an electric vehicle believe their next car will be fully electric (39 percent, compared with 34 percent in 2022). By contrast, hybrid drives are highly popular across all countries. In Germany (48 percent) and the USA (47 percent), nearly half of respondents who do not own an electric car can imagine their next vehicle being a hybrid with a combustion engine and an electric motor.

In China, that figure rises to almost nine out of 10 respondents (86 percent). This means that hybrid cars could increasingly bridge the gap to e-mobility and give it a renewed boost. With a share of 68 percent, younger people in Germany aged between 25 and 34 are particularly interested in electric cars – also compared with their international peers.

Vehicle as a status symbol 

On the one hand, younger people up to the age of 34 in Germany do not feel that attached to cars. For them, more than for older respondents, it is one of many means of transportation available. On the other hand, generation Y and Z drivers born in the 1990s and later have a clear emotional connection to their cars: for more than half of 18 to 34-year-olds (54 percent) in Germany, cars are regarded as a status symbol – twice the share among respondents aged 45 and over. People aged between 18 and 34, particularly those living in large cities, see cars as a prestige item (67 percent). In small towns and rural areas, the approval rate is around 49 percent. This view of the car is accompanied by growing expectations. Of the 25 to 34-year-olds surveyed, for example, 51 percent believe that cars of the future should not only be a safe means of transportation, but also a place to relax and work.

Tech attracts young people

The study also found that younger people in Germany also had a positive attitude toward highly automated and autonomous driving, with around two-thirds (65 percent) of 18 to 34-year-olds seeing this as a useful development. Among older respondents aged 55 and over, 39 percent share this view. Around two-thirds of younger people up to the age of 34 also believe that state-of-the-art technologies should be mandatory in newly registered cars in order to make traffic even safer – a viewpoint that signals approval of the EU directive requiring certain advanced driver assistance systems in new cars, which has been in force since July 2024.

Another future technology that is particularly popular with younger people is AI assistants in cars. Almost three-quarters of respondents (74 percent) between the ages of 18 and 34 would welcome an AI voice as a service that, like a virtual travel companion, provides useful information about sights and restaurants along the route, finds the nearest gas or charging station, searches for free parking spaces or even compiles personal messages.

“Younger people in particular have changing expectations of cars. These are closely linked to pioneering technologies such as automated driving, which deliver new user experiences. At Continental, we’re already equipping cars with AI. Together with our partner Google Cloud, we have developed a virtual companion for drivers. We are particularly proud to be one of the first automotive suppliers worldwide to integrate Google Cloud applications directly into our vehicle computers,” added Hirschheydt.

Autonomous & AI

The comparison between countries reveals a widespread openness to highly automated and autonomous driving in Asia across all age groups. In China, nine out of 10 respondents (90 percent) view the relevant technologies as a useful development, while in Japan, almost three-quarters (72 percent) share this sentiment. In France (60 percent) and the USA (56 percent), more than half of those surveyed have a positive attitude. In Germany, around one in two respondents (49 percent) feel the same. An AI-powered virtual travel companion is particularly popular in China, where nine out of 10 respondents (91 percent) say they would like to have such a service. In the USA (66 percent) and Japan (63 percent), around two-thirds express this wish, while in France (58 percent) and Germany (57 percent) more than half would be happy to have the technology.

There is broad agreement across all countries on the ideal size of a car display for infotainment content. Most people prefer larger displays, with 90 percent of respondents in China favouring this option.

In Germany (81 percent), France (79 percent) and the USA (80 percent), eight out of 10 respondents would like their navigation, vehicle data and music to be shown on large screens.

In Japan, the figure is more than two-thirds (69 percent). However, preferences differ significantly when it comes to technological details. While the majority of respondents in Japan (79 percent) and more than half in Germany (57 percent) prefer a simpler display on car screens, a slight majority in the USA (58 percent) favour more colours. By contrast, many features are popular in China (69 percent). In Japan (70 percent), the majority prefer a more straightforward digital design, while in Germany, around half feel the same way (55 percent).

There are also differences between countries when it comes to the question of whether a display should be controlled by voice or manually: voice control is particularly popular in Japan (67 percent), more than half are in favour of it in China (59 percent), while the number is significantly lower in Germany (43 percent). In the USA, just over half (55 percent) also prefer to operate a display manually.

Hybrid

The study shows that hybrid drivers in Germany have an above-average interest in all-electric mobility – a strong indication that hybrid cars can play a key role as a bridging technology for the transition to fully electric drives.

For example, 43 percent of respondents who currently use a vehicle with a combined combustion engine and electric motor say that their next car will definitely be an all-electric vehicle. Those who drive a gasoline or diesel vehicle are significantly less open to such a switch (12 and 19 percent respectively). In addition, a clear majority (58 percent) of hybrid drivers would be willing to buy an electric car without a government subsidy.

The data suggests that hybrid vehicles are boosting people’s confidence in e-mobility and may help reduce any reservations about fully electric vehicles. One group with significant future potential for this development is the 48 percent of respondents who do not drive an electric or hybrid car and for whom an all-electric car is not currently an option, but who are considering a hybrid as their next car.

Varying degree in e-cars

The shift to electric mobility is under pressure in Germany, where sales of all-electric cars are faltering. According to the latest figures of the Continental study, electric cars represent a significant share (10 percent) of the overall passenger-car fleet in China, while only 3 percent of respondents in Germany drive an all-electric car and 91 percent a car with a combustion engine (China: 80 percent). There is potential for higher sales of electric cars in Germany, particularly among those aged 18 to 34. In this age group, around two-thirds (64 percent) of respondents believe it is certain or likely that their next car will be fully electric – a trend that gradually diminishes in older generations.

A look at age-dependent attitudes toward electric mobility reveals that, like many other technological developments, e-mobility is more appealing to younger drivers than older ones. They are more willing to forgo subsidies: 50 percent of 25 to 34-year-olds would consider buying an electric car without government assistance. However, the willingness to fully finance an electric vehicle decreases significantly among those aged 45 and older.

EVs and subsidy

The study found that two-thirds of respondents in Germany link the purchase of an electric car to a government subsidy is an expression of their concerns about being unable to finance an electric car on their own. In Germany, 71 percent of respondents worry that mobility will no longer be affordable due to rising energy prices. In the 2022 Mobility Study, 73 percent of people in Germany expressed their concerns about the affordability of mobility.

What’s more, 65 percent of respondents fear that they will not be able to afford an electric car in the near future and 56 percent are worried that driving could soon become too expensive for them. As a result, a clear majority (80 percent) expect policymakers to create the framework conditions to ensure that driving remains affordable. At the same time, they believe driving should be made more sustainable in the most cost-neutral way possible. Almost three-quarters (73 percent) of respondents think that the cost of environmentally friendly cars needs to fall. Regulatory interventions such as a speed limit of 130 kmph on highways are met with acceptance (62 percent), provided they do not lead to price increases. Younger respondents are less price-sensitive. They are much more prepared to pay a premium for environmentally friendly cars, especially if they are completely carbon-neutral in production and operation (40 percent of 18 to 24-year-olds compared with 13 percent of 45 to 54-year-olds).

Sustainable tyres

Sustainability is an important concern for people with cars is also demonstrated by their attitude to tyres. According to the study, almost eight out of 10 drivers in Germany (84 percent) who also value tyre recycling consider it important that their tyres contain an increasing share of environmentally friendly materials. When purchasing tyres, younger people (61 percent of 25 to 34-year-olds) are more concerned than older people about what happens to the tyres at the end of their service life.

Furthermore, 44 percent of car owners in Germany would be willing to pay a premium for tyres made from a higher share of renewable and sustainable materials. Here again, this willingness is most pronounced among 25 to 34-year-olds (65 percent).

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Kia India, one of the leading passenger vehicle manufacturers, has announced the final leg of its multi-city cultural partnership with HYBE INDIA, introducing the ‘Kia Vibe Studio’ experience to the national capital.

Designed to target Gen Z creators and premium lifestyle audiences, the activation will serve as a marketing anchor for the brand's latest mass-premium SUV, the 2026 Kia Syros.

The HYBE INDIA Pop-Up Park is scheduled to take place on 13–14 June 2026 at Yashobhoomi (IACC) in New Delhi. The event combines automotive showcase infrastructure with music, fandom and multi-format creator engagement zones.

The centrepiece of the activation is the Kia Vibe Studio, a specialised content creation pod built directly inside the cabin of the 2026 Kia Syros.

The integration allows visitors to record, edit and instantly download high-definition performance and lip-sync videos. By converting the stationary vehicle's acoustic interior, ambient lighting and connected infotainment hardware into an active studio space, the campaign positions the SUV as a tech-driven platform for self-expression.

The event serves as a prominent touchpoint for the 2026 Kia Syros, which features several upgrades designed for the Indian market, including an enhanced design with a more rugged SUV stance, muscular body panels and sports-themed trim configurations. Expanded accessibility to automatic gearboxes, including the introduction of a high-demand diesel automatic (AT) variant.

The SUV is built on a platform engineered for a 5-star Bharat NCAP (BNCAP) crash safety rating, featuring an optimised distribution of connected tech features across lower and mid-tier trims.

Following the public pop-up park event, HYBE INDIA will conduct on-ground talent auditions on 14 June 2026 at the Shangri-La Eros, Delhi. The talent scout marks part of an international entertainment initiative aimed at discovering, training, and launching India’s first global girl group under the K-pop blueprint.

The Delhi showcase concludes the regional ‘Pop-Up Park’ phase of the 10-city marketing campaign, which completed consecutive runs in Guwahati, Mumbai, Pune, Hyderabad and Bengaluru.

While the experiential park footprint concludes in Delhi, the talent pipeline will continue across secondary markets. Auditions are scheduled to advance into Ahmedabad, Kolkata, and Chandigarh, allowing Kia India to sustain its brand engagement with youth demographics nationwide.

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Italian supercar manufacturer Automobili Lamborghini has been awarded the ‘Red Dot: Best of the Best 2026’ accolade for its ultra-limited, ‘few-off’ hypercar, the Fenomeno. Honoured in the Product Design category, the prize represents the highest distinction in the global Red Dot evaluation, reserved for avant-garde projects that establish new benchmarks in visionary aesthetics and contemporary engineering.

The victory coincides with a milestone chapter for the brand, as the car was designed to celebrate the 20th anniversary of the Lamborghini Centro Stile. The official award ceremony is scheduled to take place on 7 July 2026, at the Aalto Theater in Essen, Germany.

The Fenomeno introduces an evolved corporate design language dubbed ‘hyper-elegant’ design, which strips back complex body panels to achieve formal purity while maximising functional on-track aerodynamics.

The supercar’s front fascia is heavily inspired by motorsport architecture. The front end utilises large racing-derived air intakes and a completely revised daytime running light signature modelled after the bull's horns found in the traditional Lamborghini corporate emblem. It subtly integrates the brand's iconic Y-shaped visual motifs, seamlessly connecting a low-slung carbon fibre front splitter to the headlamps.

The side profile and silhouette are defined by a single, continuous silhouette line running nose-to-tail, the design pays homage to the extended long-tail aerodynamics of the track-only Essenza SCV12. The car was displayed in a launch livery of Giallo Crius, a vibrant yellow hue that emphasises the vehicle’s upper body volumes against high-contrast, performance-oriented exposed carbon fibre elements below.

Beneath its custom carbon fibre bodywork, the plug-in hybrid (PHEV) Fenomeno utilises a thoroughly reworked mechanical architecture derived from the Revuelto, establishing itself as the fastest road-going vehicle in Lamborghini’s history.

The vehicle balances its extreme power-to-weight ratio through specialized hardware, including an advanced 6D motion sensor that measures acceleration across six axes, race-derived firm dampers, and high-end CCM-R Plus carbon-ceramic brakes adapted directly from Lamborghini’s SC63 endurance race car.

The Fenomeno features a 6.5-litre naturally aspirated V12 engine with 3 electric motors, which produce a combined 1,080 CV (1,065 hp) – with the internal combustion engine contributing a record 835 CV on its own, making it Lamborghini's most powerful V12 ever produced. The vehicle can accelerate from zero to 100 kmph in a claimed 2.4 seconds, while a zero to 200 kmph can be attained in 6.7 seconds. It has a top speed of over 350 kmph. It features a class-leading weight-to-power ratio of 1.64 kg/CV.

The Fenomeno is strictly limited to 29 units globally for the coupe version (complemented by an even rarer 15-unit Roadster variant).

Mitja Borkert, Design Director, Automobili Lamborghini, said, “This valuable and renowned recognition confirms the direction of the design DNA we are shaping with the team at Lamborghini Centro Stile, and underscores our future strategy. Fenomeno is a manifesto of style that expands our design language once again in an unexpected way, going beyond expectations and continuing the bloodline of our successful few-off cars in an athletic and elegant way."

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Renault India, a wholly-owned subsidiary of the French Renault Group, has announced the official ARAI-certified fuel efficiency for the new Duster Turbo TCe 100. The upcoming midsize SUV achieves a certified fuel economy of 19.41 kmpl, aiming to offer a balance of everyday performance and low fuel consumption.

The TCe 100 powertrain has been developed exclusively for the Duster line and features specific tuning to optimise thermal efficiency and power delivery. The SUV is built on Renault's all-new RGMP platform. The engine and drivetrain are comprehensively engineered to align with this advanced architecture's structural dynamics.

The turbocharged petrol engine produces a peak power output of 100 PS and 160 Nm of torque. Power is sent to the wheels via a 6-speed manual transmission, calibrated to deliver responsive performance and a smooth driving experience across varied road conditions.

Dr V. Vikraman, Chief of Renault Engineering at Renault Group India, said, “The ARAI-certified fuel efficiency reflects Renault’s focus on practical engineering and customer value. The Turbo TCe 100 engine uses turbocharging and efficient combustion to deliver responsive performance with strong fuel economy. With the 6‑speed manual transmission, the powertrain provides a balanced and efficient driving experience.”

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Hyundai Motor India, one of the leading passenger vehicle manufacturers, has announced the launch of the ‘Hyundai Innovation Challenge 2026’. The initiative invites applications from high-potential startups to collaborate on developing next-generation mobility and automobile technologies.

The program is curated and supported in partnership with ZER01NE, Hyundai Motor Group’s global open innovation platform. The challenge is structured as a 6-month innovation initiative designed to bridge the gap between entrepreneurial concepts and commercial validation. Hyundai Motor India is seeking cutting-edge software and hardware solutions across several core technology pillars – electrification & alternative energy systems; new mobility models & connectivity frameworks; Advanced Driver Assistance Systems (ADAS); Artificial Intelligence (AI)-driven automotive tools and next-generation integrated vehicle technologies.

While the application platform outlines 15 specific focus areas, the automaker encourages startups to submit any disruptive ideas that demonstrate strong potential for high-impact mobility solutions, even if they fall outside the listed criteria.

The program will run on a structured evaluation pipeline managed by LINK Innovation, a global startup consulting and accelerator platform. Startups can submit their entries through the designated LINK Innovation website until the end of June 2026. Applications will be reviewed on a rolling basis throughout the open timeline, judged against a set of preliminary technical and operational parameters. Shortlisted startups will undergo a rigorous review focusing specifically on their technology and product readiness levels. Shortlisted candidates will progress to a final pitch round hosted before HMIL's top management.

The selected startups for the final cohort will gain access to Hyundai's industrial capabilities to transform theoretical concepts into market-ready products. They will get opportunities to co-create future mobility solutions alongside Hyundai Motor India, backed by dedicated Proof-of-Concept (PoC) grants. Hands-on technical guidance and expert mentorship from engineering specialists. Access to Hyundai’s robust commercial ecosystem and customer base to unlock market exposure. Long-term avenues for potential corporate investments and enduring strategic business partnerships.

Tarun Garg, Managing Director & CEO, Hyundai Motor India, said, "At Hyundai Motor India, we strongly believe that the future of mobility will be shaped by collaboration, innovation and bold thinking. The Hyundai Innovation Challenge, curated in partnership with Hyundai Motor Group's ZER01NE team, is designed to bring together some of the brightest minds and most promising startups to co-create solutions that redefine mobility."

“Given India’s dynamic entrepreneurial ecosystem and its growing influence on global innovation, the Hyundai Innovation Challenge is poised to bring new tech innovations to the world of mobility. At HMIL, we see startups as partners and co-creators of a smarter, more sustainable future," said Garg.

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