German tier 1 supplier Continental recently commissioned a representative mobility study in August 2024 to understand the perception about young people on mobility needs.

For the Mobility Study 2024, infas was commissioned by Continental in August 2024 to survey a total of around 5,000 people aged 18 and over in Germany, China, France, Japan and the USA about their mobility habits and attitudes to a variety of mobility issues. In each country, the respective sample is representative of the population; for China, it is representative of the urban population. The aim of the Continental Mobility Study, now in its eighth edition since 2011, is to provide an international comparison of people’s attitudes toward current and future developments in mobility and their personal usage habits. The range of topics covered in this year’s study included automated driving, user experience, AI in cars, sustainable mobility concepts, mobility in urban areas, the affordability of mobility and attitudes toward government regulation in the mobility sector.

The key findings found that overall, 84 percent of car owners in Germany, regardless of age, believe that it is important to own a car. For almost 90 percent, having a car is essential for shopping and running other errands. The majority of young people in Germany are particularly enthusiastic about technological advances in cars. They look forward to the benefits self-driving cars will offer in terms of being able to read, play video games or work (51 percent of 25 to 34-year-olds). In addition to autonomous driving, artificial intelligence (AI) in the form of digital voice assistants is very popular with this group. There is a similar level of approval in the four other countries surveyed in the study.

Philipp von Hirschheydt, Executive Board member responsible for the Automotive group sector, Continental, said, “The findings show that the response to new technologies such as automated driving, large displays and AI in cars varies greatly between generations and also between countries. That’s why we aim to provide customised solutions – market-specific, tailor-made and modular.”

The findings of the study also reveal the current status of the trend toward lower-emission mobility worldwide. Particularly striking is that acceptance of fully electric cars remains low.

In Germany, only 3 percent of all car owners have an electric vehicle. However, just over a third of respondents who do not yet own an electric vehicle believe their next car will be fully electric (39 percent, compared with 34 percent in 2022). By contrast, hybrid drives are highly popular across all countries. In Germany (48 percent) and the USA (47 percent), nearly half of respondents who do not own an electric car can imagine their next vehicle being a hybrid with a combustion engine and an electric motor.

In China, that figure rises to almost nine out of 10 respondents (86 percent). This means that hybrid cars could increasingly bridge the gap to e-mobility and give it a renewed boost. With a share of 68 percent, younger people in Germany aged between 25 and 34 are particularly interested in electric cars – also compared with their international peers.

Vehicle as a status symbol 

On the one hand, younger people up to the age of 34 in Germany do not feel that attached to cars. For them, more than for older respondents, it is one of many means of transportation available. On the other hand, generation Y and Z drivers born in the 1990s and later have a clear emotional connection to their cars: for more than half of 18 to 34-year-olds (54 percent) in Germany, cars are regarded as a status symbol – twice the share among respondents aged 45 and over. People aged between 18 and 34, particularly those living in large cities, see cars as a prestige item (67 percent). In small towns and rural areas, the approval rate is around 49 percent. This view of the car is accompanied by growing expectations. Of the 25 to 34-year-olds surveyed, for example, 51 percent believe that cars of the future should not only be a safe means of transportation, but also a place to relax and work.

Tech attracts young people

The study also found that younger people in Germany also had a positive attitude toward highly automated and autonomous driving, with around two-thirds (65 percent) of 18 to 34-year-olds seeing this as a useful development. Among older respondents aged 55 and over, 39 percent share this view. Around two-thirds of younger people up to the age of 34 also believe that state-of-the-art technologies should be mandatory in newly registered cars in order to make traffic even safer – a viewpoint that signals approval of the EU directive requiring certain advanced driver assistance systems in new cars, which has been in force since July 2024.

Another future technology that is particularly popular with younger people is AI assistants in cars. Almost three-quarters of respondents (74 percent) between the ages of 18 and 34 would welcome an AI voice as a service that, like a virtual travel companion, provides useful information about sights and restaurants along the route, finds the nearest gas or charging station, searches for free parking spaces or even compiles personal messages.

“Younger people in particular have changing expectations of cars. These are closely linked to pioneering technologies such as automated driving, which deliver new user experiences. At Continental, we’re already equipping cars with AI. Together with our partner Google Cloud, we have developed a virtual companion for drivers. We are particularly proud to be one of the first automotive suppliers worldwide to integrate Google Cloud applications directly into our vehicle computers,” added Hirschheydt.

Autonomous & AI

The comparison between countries reveals a widespread openness to highly automated and autonomous driving in Asia across all age groups. In China, nine out of 10 respondents (90 percent) view the relevant technologies as a useful development, while in Japan, almost three-quarters (72 percent) share this sentiment. In France (60 percent) and the USA (56 percent), more than half of those surveyed have a positive attitude. In Germany, around one in two respondents (49 percent) feel the same. An AI-powered virtual travel companion is particularly popular in China, where nine out of 10 respondents (91 percent) say they would like to have such a service. In the USA (66 percent) and Japan (63 percent), around two-thirds express this wish, while in France (58 percent) and Germany (57 percent) more than half would be happy to have the technology.

There is broad agreement across all countries on the ideal size of a car display for infotainment content. Most people prefer larger displays, with 90 percent of respondents in China favouring this option.

In Germany (81 percent), France (79 percent) and the USA (80 percent), eight out of 10 respondents would like their navigation, vehicle data and music to be shown on large screens.

In Japan, the figure is more than two-thirds (69 percent). However, preferences differ significantly when it comes to technological details. While the majority of respondents in Japan (79 percent) and more than half in Germany (57 percent) prefer a simpler display on car screens, a slight majority in the USA (58 percent) favour more colours. By contrast, many features are popular in China (69 percent). In Japan (70 percent), the majority prefer a more straightforward digital design, while in Germany, around half feel the same way (55 percent).

There are also differences between countries when it comes to the question of whether a display should be controlled by voice or manually: voice control is particularly popular in Japan (67 percent), more than half are in favour of it in China (59 percent), while the number is significantly lower in Germany (43 percent). In the USA, just over half (55 percent) also prefer to operate a display manually.

Hybrid

The study shows that hybrid drivers in Germany have an above-average interest in all-electric mobility – a strong indication that hybrid cars can play a key role as a bridging technology for the transition to fully electric drives.

For example, 43 percent of respondents who currently use a vehicle with a combined combustion engine and electric motor say that their next car will definitely be an all-electric vehicle. Those who drive a gasoline or diesel vehicle are significantly less open to such a switch (12 and 19 percent respectively). In addition, a clear majority (58 percent) of hybrid drivers would be willing to buy an electric car without a government subsidy.

The data suggests that hybrid vehicles are boosting people’s confidence in e-mobility and may help reduce any reservations about fully electric vehicles. One group with significant future potential for this development is the 48 percent of respondents who do not drive an electric or hybrid car and for whom an all-electric car is not currently an option, but who are considering a hybrid as their next car.

Varying degree in e-cars

The shift to electric mobility is under pressure in Germany, where sales of all-electric cars are faltering. According to the latest figures of the Continental study, electric cars represent a significant share (10 percent) of the overall passenger-car fleet in China, while only 3 percent of respondents in Germany drive an all-electric car and 91 percent a car with a combustion engine (China: 80 percent). There is potential for higher sales of electric cars in Germany, particularly among those aged 18 to 34. In this age group, around two-thirds (64 percent) of respondents believe it is certain or likely that their next car will be fully electric – a trend that gradually diminishes in older generations.

A look at age-dependent attitudes toward electric mobility reveals that, like many other technological developments, e-mobility is more appealing to younger drivers than older ones. They are more willing to forgo subsidies: 50 percent of 25 to 34-year-olds would consider buying an electric car without government assistance. However, the willingness to fully finance an electric vehicle decreases significantly among those aged 45 and older.

EVs and subsidy

The study found that two-thirds of respondents in Germany link the purchase of an electric car to a government subsidy is an expression of their concerns about being unable to finance an electric car on their own. In Germany, 71 percent of respondents worry that mobility will no longer be affordable due to rising energy prices. In the 2022 Mobility Study, 73 percent of people in Germany expressed their concerns about the affordability of mobility.

What’s more, 65 percent of respondents fear that they will not be able to afford an electric car in the near future and 56 percent are worried that driving could soon become too expensive for them. As a result, a clear majority (80 percent) expect policymakers to create the framework conditions to ensure that driving remains affordable. At the same time, they believe driving should be made more sustainable in the most cost-neutral way possible. Almost three-quarters (73 percent) of respondents think that the cost of environmentally friendly cars needs to fall. Regulatory interventions such as a speed limit of 130 kmph on highways are met with acceptance (62 percent), provided they do not lead to price increases. Younger respondents are less price-sensitive. They are much more prepared to pay a premium for environmentally friendly cars, especially if they are completely carbon-neutral in production and operation (40 percent of 18 to 24-year-olds compared with 13 percent of 45 to 54-year-olds).

Sustainable tyres

Sustainability is an important concern for people with cars is also demonstrated by their attitude to tyres. According to the study, almost eight out of 10 drivers in Germany (84 percent) who also value tyre recycling consider it important that their tyres contain an increasing share of environmentally friendly materials. When purchasing tyres, younger people (61 percent of 25 to 34-year-olds) are more concerned than older people about what happens to the tyres at the end of their service life.

Furthermore, 44 percent of car owners in Germany would be willing to pay a premium for tyres made from a higher share of renewable and sustainable materials. Here again, this willingness is most pronounced among 25 to 34-year-olds (65 percent).

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Stellantis India completed the delivery of 125 Citroen and Jeep vehicles to customers across Kerala to coincide with the Onam festival. The handover involved models from both brand portfolios across the company's regional dealership network.

The deliveries encompassed Citroen models including the Basalt, Aircross, C3 and e-C3, alongside Jeep vehicles including the Compass, Meridian and Wrangler.

Kumar Priyesh, Business Head and Director of Automotive Brands, Stellantis India, said, "Onam is a festival that celebrates togetherness, prosperity and new beginnings, making it a particularly meaningful occasion for customers taking delivery of their new vehicles. We are delighted to celebrate this festive season with 125 Citroen and Jeep customers across Kerala as they begin a new chapter in their mobility journey. The overwhelming response reflects the trust customers place in our brands and our commitment to delivering products that resonate with diverse customer aspirations. Whether it is the adventurous spirit of Jeep or the comfort-centric philosophy of Citroën, both brands are united by a common focus on creating memorable ownership experiences."

The initiative was executed in partnership with local dealer networks across the state, incorporating specific delivery handovers for individual buyers during the holiday period. The volume of handovers reflects ongoing demand across both product lines, which target different vehicle market segments ranging from urban commuters to off-road users.

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JSW MG Motor India, one of the leading passenger vehicle manufacturers, has launched the Hector Tomahawk, the first vehicle built on its Advanced Drive Architecture Platform Technology (ADAPT) platform, with prices starting at INR 1.39 million plus INR 4.90 per km Battery Rental for the Battery-as-a-Service (BaaS) model.

The platform serves as the company's multi-new energy vehicle system in India, supporting both electric vehicle and plug-in hybrid electric vehicle powertrains.

The Hector Tomahawk EV features a 69.2 kWh battery pack paired with an electric motor delivering 150 kW of power and 310 Nm of torque, yielding a certified range of 517 kilometres. The PHEV variant combines a 1.5-litre petrol engine, a dedicated hybrid transmission and a 20.5 kWh battery pack, offering a pure-electric range of over 115 kilometres and a combined range exceeding 1,100 kilometres. It also incorporates vehicle-to-home energy transfer capabilities.

The SUV measures 4,745 mm in length, 1,850 mm in width and 1,770 mm in height, with a 2,810 mm wheelbase and 230 mm of ground clearance at the battery. On the inside, it gets the largest in its segment, a 15.6-inch touchscreen display, an 8.8-inch multi-information display, a panoramic glass roof, Level 2 assistance systems and standard six airbags across all variants.

The Hector Tomahawk PHEV can be had for INR 2.17 million plus INR 3.20 rupees per kilometre battery rental.

For customers looking for an outright purchase, the Hector Tomahawk can be purchased for INR 1.94 million for the EV model and INR 2.56 million for the PHEV model. The deliveries will begin in September 2026 for the EV variant, while PHEV deliveries are scheduled to commence in November 2026.

Parth Jindal, Director, JSW MG Motor India, said, "The Hector Tomahawk represents a significant milestone in our journey toward building a sustainable mobility ecosystem in India. We remain focused on bringing the world's-best available technologies and environmentally responsible solutions to Indian consumers, while supporting the country's transition to cleaner transportation. The introduction of the Hector Tomahawk EV and the Hector Tomahawk PHEV, India's first plug in hybrid electric vehicle (PHEV)^, reflects our commitment to offering a diverse portfolio of new-age mobility solutions that address evolving customer needs and driving patterns.”

Anurag Mehrotra, Managing Director, JSW MG Motor India, said, "The future of mobility will not be defined by a single technology solution but by providing customers the freedom to choose the pathway that best suits their needs. We recently introduced India's First Multi New Energy Vehicle Platform – ADAPT as the foundation for our next generation of products. Today, the Hector Tomahawk becomes the first SUV to bring that vision to life. By offering both EV and Plug-in Hybrid technologies, we are democratising sustainable mobility while addressing the diverse requirements of Indian consumers. The Hector Tomahawk combines intelligent technology, advanced safety, premium comfort and electrified performance, reaffirming our commitment to developing future-ready products for a rapidly evolving automotive landscape."

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German luxury brand BMW Group-owned MINI India has launched Mod My MINI, a vehicle customisation programme for Cooper and Countryman models. The initiative enables owners to alter both new and existing vehicles through factory-supported upgrades.

The programme provides options to modify components, including the roof, mirror caps, spoilers and brake calipers. Customers can select from a catalogue featuring over 100 paint shades, thematic decals and original accessories, yielding up to 2.5 million potential configurations.

Hardeep Singh Brar, President and CEO, BMW Group India, said, “MINI has never been just a mode of transport; it is a declaration of personal style. We firmly believe that no two MINIs on the road should look the same, which is why the 'Mod My MINI' programme puts the design canvas directly into the hands of our owners. True luxury is defined by the freedom to choose, and by offering this unprecedented tier of factory-backed customisation, we ensure that every driver can define their vehicle's identity entirely on their own terms. Ultimately, small changes drive a big personality, making your driving experience as completely unmatched as your fingerprint.”

Decals applied through the programme carry a 24-month warranty from the installation date. The service is available across MINI India’s 17 sales touchpoints in 16 cities, with vehicle servicing integrated into the broader BMW Group India network spanning 51 locations.

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South Korean automotive major Hyundai Motor Company has announced plans to achieve 5.55 million annual global vehicle sales by 2030, targeting a 6 percent global market share. The OEM intends to increase the share of electrified vehicles in its sales mix to 60 percent by 2030, up from 23 percent in 2025.

Interestingly, the company’s ambitious strategy includes launching or refreshing more than 100 models by 2030 across major markets, including 58 in North America, 49 in South Korea, 41 in Europe, 26 in India and 22 in China.

The product offensive features Extended Range Electric Vehicles offering over 600 miles of range, with the Santa Fe EREV set to begin production at Hyundai Motor Manufacturing Alabama in the first half of 2027.

Jose Munoz, President and CEO, Hyundai Motor Company, said, “Our fundamentals have never been stronger. Hyundai Motor Group is the third-largest automotive group and the second-most profitable, which gives us the ability to invest while others are pulling back. We are bringing more than 100 new models to market by 2030 with multiple powertrain options and raising our operating margin above 9 percent. We are leveraging partnerships to scale new technologies and opportunities and becoming a physical AI company which will produce and deploy robots and robotaxis.”

Hyundai Motor plans to add 1.27 million units of global manufacturing capacity by 2030. The expansion allocates 500,000 units to North America, 320,000 to India, 250,000 across complete knock-down sites and 200,000 to South Korea, including a facility at its Ulsan operations.

In North America, Hyundai aims to raise its local parts sourcing target to 80 percent by 2030. The brand plans to offer more than 10 hybrid models in the region, targeting a 50 percent hybrid sales mix produced at its Alabama and Georgia facilities.

The Genesis luxury brand aims to achieve 350,000 annual sales across more than 40 markets by 2030. Genesis will launch the GV80 Hybrid in the fourth quarter, followed by the GV90 flagship SUV and an EREV variant targeting a range of over 640 miles in early 2027.

The group will begin deliveries of IONIQ 5 Waymo robotaxis in the fourth quarter of 2026 from its Georgia plant, ahead of commercial driverless services later in the year. Hyundai is also collaborating with Boston Dynamics to commercialise manufacturing robotics, planning to deploy the industrial humanoid robot Atlas at Hyundai Motor Group Metaplant America from 2028.

Autonomous driving development includes testing Atria AI in South Korea this year, followed by Level 2+ autonomous integration on mass-produced vehicles in 2028 through a collaboration with NVIDIA. To support computing requirements, Hyundai plans to open the 100-megawatt Saemangeum AI Data Center in 2029.

In-house battery developments feature cells delivering higher output and 40 percent faster charging speeds, alongside cloud-based battery management systems aimed at extending cell life by 20 per cent by 2028. The company is introducing Thermal Runaway Protection technology on the Genesis GV90 to prevent heat transfer between battery cells.

Financial targets for 2030 include raising the consolidated operating profit margin target to above 9 percent, supported by a 3 percentage point reduction in the cost of sales ratio. For the first half of 2026, Hyundai reported revenue of 95.2 trillion won (USD 70 billion) and an operating profit margin of 5.6 percent.

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