German tier 1 supplier Continental recently commissioned a representative mobility study in August 2024 to understand the perception about young people on mobility needs.

For the Mobility Study 2024, infas was commissioned by Continental in August 2024 to survey a total of around 5,000 people aged 18 and over in Germany, China, France, Japan and the USA about their mobility habits and attitudes to a variety of mobility issues. In each country, the respective sample is representative of the population; for China, it is representative of the urban population. The aim of the Continental Mobility Study, now in its eighth edition since 2011, is to provide an international comparison of people’s attitudes toward current and future developments in mobility and their personal usage habits. The range of topics covered in this year’s study included automated driving, user experience, AI in cars, sustainable mobility concepts, mobility in urban areas, the affordability of mobility and attitudes toward government regulation in the mobility sector.

The key findings found that overall, 84 percent of car owners in Germany, regardless of age, believe that it is important to own a car. For almost 90 percent, having a car is essential for shopping and running other errands. The majority of young people in Germany are particularly enthusiastic about technological advances in cars. They look forward to the benefits self-driving cars will offer in terms of being able to read, play video games or work (51 percent of 25 to 34-year-olds). In addition to autonomous driving, artificial intelligence (AI) in the form of digital voice assistants is very popular with this group. There is a similar level of approval in the four other countries surveyed in the study.

Philipp von Hirschheydt, Executive Board member responsible for the Automotive group sector, Continental, said, “The findings show that the response to new technologies such as automated driving, large displays and AI in cars varies greatly between generations and also between countries. That’s why we aim to provide customised solutions – market-specific, tailor-made and modular.”

The findings of the study also reveal the current status of the trend toward lower-emission mobility worldwide. Particularly striking is that acceptance of fully electric cars remains low.

In Germany, only 3 percent of all car owners have an electric vehicle. However, just over a third of respondents who do not yet own an electric vehicle believe their next car will be fully electric (39 percent, compared with 34 percent in 2022). By contrast, hybrid drives are highly popular across all countries. In Germany (48 percent) and the USA (47 percent), nearly half of respondents who do not own an electric car can imagine their next vehicle being a hybrid with a combustion engine and an electric motor.

In China, that figure rises to almost nine out of 10 respondents (86 percent). This means that hybrid cars could increasingly bridge the gap to e-mobility and give it a renewed boost. With a share of 68 percent, younger people in Germany aged between 25 and 34 are particularly interested in electric cars – also compared with their international peers.

Vehicle as a status symbol 

On the one hand, younger people up to the age of 34 in Germany do not feel that attached to cars. For them, more than for older respondents, it is one of many means of transportation available. On the other hand, generation Y and Z drivers born in the 1990s and later have a clear emotional connection to their cars: for more than half of 18 to 34-year-olds (54 percent) in Germany, cars are regarded as a status symbol – twice the share among respondents aged 45 and over. People aged between 18 and 34, particularly those living in large cities, see cars as a prestige item (67 percent). In small towns and rural areas, the approval rate is around 49 percent. This view of the car is accompanied by growing expectations. Of the 25 to 34-year-olds surveyed, for example, 51 percent believe that cars of the future should not only be a safe means of transportation, but also a place to relax and work.

Tech attracts young people

The study also found that younger people in Germany also had a positive attitude toward highly automated and autonomous driving, with around two-thirds (65 percent) of 18 to 34-year-olds seeing this as a useful development. Among older respondents aged 55 and over, 39 percent share this view. Around two-thirds of younger people up to the age of 34 also believe that state-of-the-art technologies should be mandatory in newly registered cars in order to make traffic even safer – a viewpoint that signals approval of the EU directive requiring certain advanced driver assistance systems in new cars, which has been in force since July 2024.

Another future technology that is particularly popular with younger people is AI assistants in cars. Almost three-quarters of respondents (74 percent) between the ages of 18 and 34 would welcome an AI voice as a service that, like a virtual travel companion, provides useful information about sights and restaurants along the route, finds the nearest gas or charging station, searches for free parking spaces or even compiles personal messages.

“Younger people in particular have changing expectations of cars. These are closely linked to pioneering technologies such as automated driving, which deliver new user experiences. At Continental, we’re already equipping cars with AI. Together with our partner Google Cloud, we have developed a virtual companion for drivers. We are particularly proud to be one of the first automotive suppliers worldwide to integrate Google Cloud applications directly into our vehicle computers,” added Hirschheydt.

Autonomous & AI

The comparison between countries reveals a widespread openness to highly automated and autonomous driving in Asia across all age groups. In China, nine out of 10 respondents (90 percent) view the relevant technologies as a useful development, while in Japan, almost three-quarters (72 percent) share this sentiment. In France (60 percent) and the USA (56 percent), more than half of those surveyed have a positive attitude. In Germany, around one in two respondents (49 percent) feel the same. An AI-powered virtual travel companion is particularly popular in China, where nine out of 10 respondents (91 percent) say they would like to have such a service. In the USA (66 percent) and Japan (63 percent), around two-thirds express this wish, while in France (58 percent) and Germany (57 percent) more than half would be happy to have the technology.

There is broad agreement across all countries on the ideal size of a car display for infotainment content. Most people prefer larger displays, with 90 percent of respondents in China favouring this option.

In Germany (81 percent), France (79 percent) and the USA (80 percent), eight out of 10 respondents would like their navigation, vehicle data and music to be shown on large screens.

In Japan, the figure is more than two-thirds (69 percent). However, preferences differ significantly when it comes to technological details. While the majority of respondents in Japan (79 percent) and more than half in Germany (57 percent) prefer a simpler display on car screens, a slight majority in the USA (58 percent) favour more colours. By contrast, many features are popular in China (69 percent). In Japan (70 percent), the majority prefer a more straightforward digital design, while in Germany, around half feel the same way (55 percent).

There are also differences between countries when it comes to the question of whether a display should be controlled by voice or manually: voice control is particularly popular in Japan (67 percent), more than half are in favour of it in China (59 percent), while the number is significantly lower in Germany (43 percent). In the USA, just over half (55 percent) also prefer to operate a display manually.

Hybrid

The study shows that hybrid drivers in Germany have an above-average interest in all-electric mobility – a strong indication that hybrid cars can play a key role as a bridging technology for the transition to fully electric drives.

For example, 43 percent of respondents who currently use a vehicle with a combined combustion engine and electric motor say that their next car will definitely be an all-electric vehicle. Those who drive a gasoline or diesel vehicle are significantly less open to such a switch (12 and 19 percent respectively). In addition, a clear majority (58 percent) of hybrid drivers would be willing to buy an electric car without a government subsidy.

The data suggests that hybrid vehicles are boosting people’s confidence in e-mobility and may help reduce any reservations about fully electric vehicles. One group with significant future potential for this development is the 48 percent of respondents who do not drive an electric or hybrid car and for whom an all-electric car is not currently an option, but who are considering a hybrid as their next car.

Varying degree in e-cars

The shift to electric mobility is under pressure in Germany, where sales of all-electric cars are faltering. According to the latest figures of the Continental study, electric cars represent a significant share (10 percent) of the overall passenger-car fleet in China, while only 3 percent of respondents in Germany drive an all-electric car and 91 percent a car with a combustion engine (China: 80 percent). There is potential for higher sales of electric cars in Germany, particularly among those aged 18 to 34. In this age group, around two-thirds (64 percent) of respondents believe it is certain or likely that their next car will be fully electric – a trend that gradually diminishes in older generations.

A look at age-dependent attitudes toward electric mobility reveals that, like many other technological developments, e-mobility is more appealing to younger drivers than older ones. They are more willing to forgo subsidies: 50 percent of 25 to 34-year-olds would consider buying an electric car without government assistance. However, the willingness to fully finance an electric vehicle decreases significantly among those aged 45 and older.

EVs and subsidy

The study found that two-thirds of respondents in Germany link the purchase of an electric car to a government subsidy is an expression of their concerns about being unable to finance an electric car on their own. In Germany, 71 percent of respondents worry that mobility will no longer be affordable due to rising energy prices. In the 2022 Mobility Study, 73 percent of people in Germany expressed their concerns about the affordability of mobility.

What’s more, 65 percent of respondents fear that they will not be able to afford an electric car in the near future and 56 percent are worried that driving could soon become too expensive for them. As a result, a clear majority (80 percent) expect policymakers to create the framework conditions to ensure that driving remains affordable. At the same time, they believe driving should be made more sustainable in the most cost-neutral way possible. Almost three-quarters (73 percent) of respondents think that the cost of environmentally friendly cars needs to fall. Regulatory interventions such as a speed limit of 130 kmph on highways are met with acceptance (62 percent), provided they do not lead to price increases. Younger respondents are less price-sensitive. They are much more prepared to pay a premium for environmentally friendly cars, especially if they are completely carbon-neutral in production and operation (40 percent of 18 to 24-year-olds compared with 13 percent of 45 to 54-year-olds).

Sustainable tyres

Sustainability is an important concern for people with cars is also demonstrated by their attitude to tyres. According to the study, almost eight out of 10 drivers in Germany (84 percent) who also value tyre recycling consider it important that their tyres contain an increasing share of environmentally friendly materials. When purchasing tyres, younger people (61 percent of 25 to 34-year-olds) are more concerned than older people about what happens to the tyres at the end of their service life.

Furthermore, 44 percent of car owners in Germany would be willing to pay a premium for tyres made from a higher share of renewable and sustainable materials. Here again, this willingness is most pronounced among 25 to 34-year-olds (65 percent).

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Jaguar has unveiled the Type 01, a four-door electric grand tourer, during a premiere event in New York. The model marks the start of the manufacturer's product architecture overhaul, with customer orders scheduled to open in early 2027 and initial deliveries expected in the second half of that year.

Designed, engineered and built in the United Kingdom, the Type 01 features a low roofline, long bonnet silhouette and aerodynamically focused body panels. Built on the bespoke Jaguar Electric Architecture, the 850-volt system produces over 1,000 PS of power. The electric vehicle provides an estimated 400-mile range under EPA testing standards, with 350kW rapid-charging capabilities adding 200 miles of range in 13 minutes.

During the event, Jaguar named actor Florence Pugh as the brand ambassador for its new product phase. The unveiling at STORIED in West Chelsea included displays detailing the vehicle's production engineering, structural panel development and testing protocols.

Rawdon Glover, Managing Director, Jaguar, said, "From its dramatic design to its captivating drive, Type 01 distils the essence of Jaguar into a luxury grand tourer for a new era. Type 01 is the foundation of this British brand, one that makes no compromise between design and engineering in our quest to create objects of desire, just as it was in the days of the E-type and XJS."

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Honda Cars India, one of the leading passenger vehicle manufacturers, has unveiled the updated Elevate SUV, featuring styling updates, interior additions and expanded safety technology.

Interestingly, India is the first market to launch the updated vehicle globally, representing the third of six product launches planned by the manufacturer for the current financial year.

The Elevate SUV gets a redesigned mesh grille with gloss black upper moulding, revised position light elements, gloss black trim on the lower bumper and side garnishes and a full-width connected tail lamp setup.

It features 17-inch dual-tone alloy wheels and retains its vehicle dimensions, measuring 4,312 mm in length, 1,790 mm in width and 1,650 mm in height, with 220 mm of ground clearance and a 2,650 mm wheelbase. A new exterior paint finish, Nordic Forest Pearl, has been added to the palette.

The Elevate continues to be powered by a 1.5-litre i-VTEC petrol engine generating 89 kW (121 PS) and 145 Nm of torque, paired with either a six-speed manual transmission or a continuous variable transmission. Fuel economy is rated at 15.31 kmpl for the manual version and 16.61 kmpl for the automatic. The model is offered across five trim levels – SV, V, VX, ZX and ZX+ – with ex-showroom Delhi prices ranging from INR 1.18 million for the base manual variant to INR 1.84 million for the top-spec automatic.

On the inside, the SUV features a dual-tone ivory and black cabin layout, orange ambient lighting, ventilated front and rear seats, power-adjustable front seats and an electric sunroof.

Technology updates include a 360-degree camera system, front parking sensors, a 10.25-inch touchscreen infotainment display, a 7-inch digital instrument cluster, an air quality indicator and wireless smartphone integration. The safety suite adds low-speed follow functionality to its camera-based advanced driver-assistance system (ADAS) on automatic variants, alongside standard features such as six airbags, vehicle stability assist and electric parking brake.

Toshiyuki Yanagisawa, President & CEO, Honda Cars India, said, "The Honda Elevate has established a strong connection with customers through its confident design, versatility and enjoyable driving experience. With the New Elevate, we are taking this character forward with a much bolder expression and significant enhancements across design, comfort, technology and convenience. Being the lead market for its sales, India is the first country to launch the New Elevate globally. Its bolder, more rugged styling and enhanced premium features are designed to meet the evolving aspirations of today’s SUV buyers. This is the third of our six key launches planned for this financial year. We expect the New Elevate to play a key role in driving our momentum during the ongoing festive season and strengthening our product portfolio offering customers more exciting choices."

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Czech automaker Skoda Auto India has announced pricing for the updated Slavia sedan, starting at INR 999,900 (ex-showroom) for the base Classic manual variant to INR 1.88 million for the top-spec Monte Carlo 1.5 TSI automatic model.

The Slavia is built on the MQB-A0-IN platform and is available across six trim levels: Classic, Classic+, Signature, Sportline, Prestige and Monte Carlo. The deliveries are set to commence next week, with an additional Cappuccino Beige colour variant scheduled for release in December 2026.

The sedan retains its existing petrol powertrain options, offering a 1.0-litre TSI engine paired with either a six-speed manual gearbox or an eight-speed torque converter automatic transmission. On the other hand, the 1.5-litre TSI engine variant is mated to a seven-speed dual-clutch automatic transmission and includes rear disc brakes.

Exterior updates include redesigned light units, revised front and rear sections, sequential rear indicators, and new alloy wheel options.

On the inside, the Slavia gets a rear-seat massage function on higher trim levels, alongside a 360-degree camera system, front and rear parking sensors and a digital instrument cluster measuring up to 26.03 centimetres.

The 25.6-centimetre infotainment system incorporates a voice assistant powered by Google Cloud's Automotive AI Agent, supporting wireless smartphone integration. Safety equipment includes six airbags and standard electronic assistance systems across the range, maintaining its 5-star rating from Global NCAP testing.

Ashish Gupta, Brand Director, Skoda Auto India, said, “The Slavia has become an important part of Skoda Auto India’s sedan legacy, bringing together the design, driving experience, safety and engineering that customers associate with our brand. The new Slavia builds on that strong foundation with a more striking presence, greater comfort, smarter technology and an all-new eight-speed automatic. That is the essence of Says it All: a sedan that does not ask customers to choose between aspiration and practicality, performance and comfort, or technology and peace of mind. It brings these strengths together in one confident, complete package, making the sedan experience even more relevant and desirable for a new generation of customers.”

The vehicle comes with a four-year or 100,000-kilometre warranty, four years of roadside assistance and four routine labour-free services. Warranty coverage can be extended up to six years.

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German luxury car brand Mercedes-Benz India has launched the Mercedes-Maybach S 580e 4MATIC, introducing a plug-in hybrid powertrain to its Maybach range in India at INR 33.5 million. The company has introduced the Maybach S 580e with an initial allocation limited to 30 units. 

It combines a 3.0-litre petrol engine delivering 443 hp and 560 Nm of torque with an electric motor producing 160 hp and 480 Nm. Together, the system generates a total output of 585 hp and 750 Nm of torque via a nine-speed transmission and all-wheel drive.

Powered by a 22 kWh usable battery, the saloon provides a WLTP-certified electric range of up to 98 km and reaches 100 kmph in 4.8 seconds, with a top speed limited to 250 kmph. Charging options include up to 11 kW AC and up to 60 kW DC fast charging.  

The interior features a four-seat layout with individual rear seats and a central console. Equipment includes air suspension using navigation data, rear-axle steering up to 10 degrees, 15 airbags, and a 31-speaker sound system. Digital interfaces operate on the Mercedes-Benz Operating System, incorporating a front-passenger display screen and driving assistance functions.

Santosh Iyer, MD & CEO, Mercedes-Benz India, said, "The Mercedes-Maybach S 580e perfectly reflects our strategy of offering the most desirable luxury portfolio, while offering customers the freedom to choose the technology that best suits their lifestyle. We are seeing rising demand for Plug-In-Hybrid among our top-end customers, and the Maybach S 580e combines the timeless exclusivity, handcrafted luxury and iconic luxury of a Maybach with the convenience of a plug-in hybrid technology. With ICE, BEV and PHEV models in our portfolio, Mercedes-Benz is uniquely positioned to offer diverse luxury mobility solution, ensuring performance, sustainability and luxury."

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