German tier 1 supplier Continental recently commissioned a representative mobility study in August 2024 to understand the perception about young people on mobility needs.

For the Mobility Study 2024, infas was commissioned by Continental in August 2024 to survey a total of around 5,000 people aged 18 and over in Germany, China, France, Japan and the USA about their mobility habits and attitudes to a variety of mobility issues. In each country, the respective sample is representative of the population; for China, it is representative of the urban population. The aim of the Continental Mobility Study, now in its eighth edition since 2011, is to provide an international comparison of people’s attitudes toward current and future developments in mobility and their personal usage habits. The range of topics covered in this year’s study included automated driving, user experience, AI in cars, sustainable mobility concepts, mobility in urban areas, the affordability of mobility and attitudes toward government regulation in the mobility sector.

The key findings found that overall, 84 percent of car owners in Germany, regardless of age, believe that it is important to own a car. For almost 90 percent, having a car is essential for shopping and running other errands. The majority of young people in Germany are particularly enthusiastic about technological advances in cars. They look forward to the benefits self-driving cars will offer in terms of being able to read, play video games or work (51 percent of 25 to 34-year-olds). In addition to autonomous driving, artificial intelligence (AI) in the form of digital voice assistants is very popular with this group. There is a similar level of approval in the four other countries surveyed in the study.

Philipp von Hirschheydt, Executive Board member responsible for the Automotive group sector, Continental, said, “The findings show that the response to new technologies such as automated driving, large displays and AI in cars varies greatly between generations and also between countries. That’s why we aim to provide customised solutions – market-specific, tailor-made and modular.”

The findings of the study also reveal the current status of the trend toward lower-emission mobility worldwide. Particularly striking is that acceptance of fully electric cars remains low.

In Germany, only 3 percent of all car owners have an electric vehicle. However, just over a third of respondents who do not yet own an electric vehicle believe their next car will be fully electric (39 percent, compared with 34 percent in 2022). By contrast, hybrid drives are highly popular across all countries. In Germany (48 percent) and the USA (47 percent), nearly half of respondents who do not own an electric car can imagine their next vehicle being a hybrid with a combustion engine and an electric motor.

In China, that figure rises to almost nine out of 10 respondents (86 percent). This means that hybrid cars could increasingly bridge the gap to e-mobility and give it a renewed boost. With a share of 68 percent, younger people in Germany aged between 25 and 34 are particularly interested in electric cars – also compared with their international peers.

Vehicle as a status symbol 

On the one hand, younger people up to the age of 34 in Germany do not feel that attached to cars. For them, more than for older respondents, it is one of many means of transportation available. On the other hand, generation Y and Z drivers born in the 1990s and later have a clear emotional connection to their cars: for more than half of 18 to 34-year-olds (54 percent) in Germany, cars are regarded as a status symbol – twice the share among respondents aged 45 and over. People aged between 18 and 34, particularly those living in large cities, see cars as a prestige item (67 percent). In small towns and rural areas, the approval rate is around 49 percent. This view of the car is accompanied by growing expectations. Of the 25 to 34-year-olds surveyed, for example, 51 percent believe that cars of the future should not only be a safe means of transportation, but also a place to relax and work.

Tech attracts young people

The study also found that younger people in Germany also had a positive attitude toward highly automated and autonomous driving, with around two-thirds (65 percent) of 18 to 34-year-olds seeing this as a useful development. Among older respondents aged 55 and over, 39 percent share this view. Around two-thirds of younger people up to the age of 34 also believe that state-of-the-art technologies should be mandatory in newly registered cars in order to make traffic even safer – a viewpoint that signals approval of the EU directive requiring certain advanced driver assistance systems in new cars, which has been in force since July 2024.

Another future technology that is particularly popular with younger people is AI assistants in cars. Almost three-quarters of respondents (74 percent) between the ages of 18 and 34 would welcome an AI voice as a service that, like a virtual travel companion, provides useful information about sights and restaurants along the route, finds the nearest gas or charging station, searches for free parking spaces or even compiles personal messages.

“Younger people in particular have changing expectations of cars. These are closely linked to pioneering technologies such as automated driving, which deliver new user experiences. At Continental, we’re already equipping cars with AI. Together with our partner Google Cloud, we have developed a virtual companion for drivers. We are particularly proud to be one of the first automotive suppliers worldwide to integrate Google Cloud applications directly into our vehicle computers,” added Hirschheydt.

Autonomous & AI

The comparison between countries reveals a widespread openness to highly automated and autonomous driving in Asia across all age groups. In China, nine out of 10 respondents (90 percent) view the relevant technologies as a useful development, while in Japan, almost three-quarters (72 percent) share this sentiment. In France (60 percent) and the USA (56 percent), more than half of those surveyed have a positive attitude. In Germany, around one in two respondents (49 percent) feel the same. An AI-powered virtual travel companion is particularly popular in China, where nine out of 10 respondents (91 percent) say they would like to have such a service. In the USA (66 percent) and Japan (63 percent), around two-thirds express this wish, while in France (58 percent) and Germany (57 percent) more than half would be happy to have the technology.

There is broad agreement across all countries on the ideal size of a car display for infotainment content. Most people prefer larger displays, with 90 percent of respondents in China favouring this option.

In Germany (81 percent), France (79 percent) and the USA (80 percent), eight out of 10 respondents would like their navigation, vehicle data and music to be shown on large screens.

In Japan, the figure is more than two-thirds (69 percent). However, preferences differ significantly when it comes to technological details. While the majority of respondents in Japan (79 percent) and more than half in Germany (57 percent) prefer a simpler display on car screens, a slight majority in the USA (58 percent) favour more colours. By contrast, many features are popular in China (69 percent). In Japan (70 percent), the majority prefer a more straightforward digital design, while in Germany, around half feel the same way (55 percent).

There are also differences between countries when it comes to the question of whether a display should be controlled by voice or manually: voice control is particularly popular in Japan (67 percent), more than half are in favour of it in China (59 percent), while the number is significantly lower in Germany (43 percent). In the USA, just over half (55 percent) also prefer to operate a display manually.

Hybrid

The study shows that hybrid drivers in Germany have an above-average interest in all-electric mobility – a strong indication that hybrid cars can play a key role as a bridging technology for the transition to fully electric drives.

For example, 43 percent of respondents who currently use a vehicle with a combined combustion engine and electric motor say that their next car will definitely be an all-electric vehicle. Those who drive a gasoline or diesel vehicle are significantly less open to such a switch (12 and 19 percent respectively). In addition, a clear majority (58 percent) of hybrid drivers would be willing to buy an electric car without a government subsidy.

The data suggests that hybrid vehicles are boosting people’s confidence in e-mobility and may help reduce any reservations about fully electric vehicles. One group with significant future potential for this development is the 48 percent of respondents who do not drive an electric or hybrid car and for whom an all-electric car is not currently an option, but who are considering a hybrid as their next car.

Varying degree in e-cars

The shift to electric mobility is under pressure in Germany, where sales of all-electric cars are faltering. According to the latest figures of the Continental study, electric cars represent a significant share (10 percent) of the overall passenger-car fleet in China, while only 3 percent of respondents in Germany drive an all-electric car and 91 percent a car with a combustion engine (China: 80 percent). There is potential for higher sales of electric cars in Germany, particularly among those aged 18 to 34. In this age group, around two-thirds (64 percent) of respondents believe it is certain or likely that their next car will be fully electric – a trend that gradually diminishes in older generations.

A look at age-dependent attitudes toward electric mobility reveals that, like many other technological developments, e-mobility is more appealing to younger drivers than older ones. They are more willing to forgo subsidies: 50 percent of 25 to 34-year-olds would consider buying an electric car without government assistance. However, the willingness to fully finance an electric vehicle decreases significantly among those aged 45 and older.

EVs and subsidy

The study found that two-thirds of respondents in Germany link the purchase of an electric car to a government subsidy is an expression of their concerns about being unable to finance an electric car on their own. In Germany, 71 percent of respondents worry that mobility will no longer be affordable due to rising energy prices. In the 2022 Mobility Study, 73 percent of people in Germany expressed their concerns about the affordability of mobility.

What’s more, 65 percent of respondents fear that they will not be able to afford an electric car in the near future and 56 percent are worried that driving could soon become too expensive for them. As a result, a clear majority (80 percent) expect policymakers to create the framework conditions to ensure that driving remains affordable. At the same time, they believe driving should be made more sustainable in the most cost-neutral way possible. Almost three-quarters (73 percent) of respondents think that the cost of environmentally friendly cars needs to fall. Regulatory interventions such as a speed limit of 130 kmph on highways are met with acceptance (62 percent), provided they do not lead to price increases. Younger respondents are less price-sensitive. They are much more prepared to pay a premium for environmentally friendly cars, especially if they are completely carbon-neutral in production and operation (40 percent of 18 to 24-year-olds compared with 13 percent of 45 to 54-year-olds).

Sustainable tyres

Sustainability is an important concern for people with cars is also demonstrated by their attitude to tyres. According to the study, almost eight out of 10 drivers in Germany (84 percent) who also value tyre recycling consider it important that their tyres contain an increasing share of environmentally friendly materials. When purchasing tyres, younger people (61 percent of 25 to 34-year-olds) are more concerned than older people about what happens to the tyres at the end of their service life.

Furthermore, 44 percent of car owners in Germany would be willing to pay a premium for tyres made from a higher share of renewable and sustainable materials. Here again, this willingness is most pronounced among 25 to 34-year-olds (65 percent).

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French automaker Renault has unveiled the Filante, a premium crossover designed to lead the brand's 2027 International Game Plan. Developed on the CMA platform, the vehicle marks Renault's return to the premium E-segment. The model will launch in South Korea in March 2026, followed by releases in South America and the Gulf states by early 2027.

The Filante name draws on Renault's history, referencing the Étoile Filante speed record prototype of 1956 and the 2025 electric concept car. The vehicle is manufactured at the Busan plant in South Korea, a facility central to Renault’s strategy for the Asian and Middle Eastern markets.

The exterior features an avant-garde style with a specific light signature and an aerodynamic stern. Inside, the cabin includes lounge seating, customisable lighting, and a sound system designed for audiophiles. The digital environment is supported by the My Renault app, which allows for remote vehicle control and transparent software updates.

The Filante introduces a suite of driving aids to the Renault range, including Emergency Steering Assist, a Smart Rearview Mirror and Child Presence Detection. These systems are integrated into a connected cockpit designed to provide a personalised experience for the driver and passengers.

The vehicle debuts an upgraded full hybrid E-Tech 250 ps powertrain. This system utilises a dual electric drive and a Multimode Auto gearbox to balance power with efficiency. The architecture, developed through the Renault-Nissan-Mitsubishi Alliance, is optimised for hybrid performance to meet the targets of the 2027 International Game Plan, which aims for one in every three Renault sales outside Europe to be electrified.

Nicolas Paris, CEO, Renault Korea, said, “Renault Filante represents the best of what Renault group and Renault Korea can achieve together. Combining Renault's global DNA in design and innovation with the technical excellence of Renault Korea, it is backed by the advanced capabilities of the Korean automotive industry.”

Fabrice Cambolive, Chief Growth Officer Renault Groupe, and CEO Renault Brand, added, "We are opening a new chapter in the Renault International Game Plan 2027, here in Korea which plays a central role in our global ambitions. After the launch of Grand Koleos in October 2024, we are now about to unveil another flagship for Korea: Filante, the fifth new-generation vehicle of our international plan, designed for markets beyond Europe. Today is an important milestone, because it proves one thing very clearly: we are sticking to our roadmap and delivering on our promises. Filante perfectly illustrates our approach, combining Renault's French DNA - emotional design, humanised technology and best in class electrified technology - with Korean excellence to meet local customer expectations."

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Kia India, one of the leading passenger vehicle manufacturers, has signed a Memorandum of Understanding (MoU) with Avis Leasing to expand its Kia Lease Program.

The agreement represents Kia’s third partnership in the sector, following previous arrangements with Orix India and Ayvens India. The collaboration is intended to increase brand accessibility by offering mobility options that bypass traditional vehicle ownership.

The Kia Lease program targets customers with long-term requirements by providing tenures between 36 and 60 months with various mileage limits. The service allows users to access vehicles without an initial down payment. The monthly lease fee covers maintenance, insurance renewals and resale management, intended to provide a simplified experience for the user.

Under the terms of the agreement, customers have the option to return the vehicle or upgrade to a different Kia model at the conclusion of the contract. The initiative, which launched in 2024, aligns with shifting consumer preferences towards usage-based models rather than asset ownership. By integrating with established leasing firms, Kia aims to create a scalable platform that generates demand outside of standard retail sales.

Atul Sood, Senior Vice President - Sales & Marketing, Kia India, said, “At Kia India, we recognise the Leasing and Subscription space emerging as an important growth driver in the Indian auto industry. Our partnership with Avis Leasing reflects our efforts towards strengthening Kia Lease as a scalable platform that addresses evolving customer needs while creating incremental demand beyond traditional ownership. Through such collaborations, we aim to build a strong, sustainable mobility business aligned with our long-term growth strategy in India.”

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Czech automaker Skoda Auto has announced that its upcoming all-electric seven-seater flagship model will be named the Peaq.

The vehicle represents the series production version of the Vision 7S concept first introduced in 2022. The name is intended to signify the model’s position at the summit of the Czech manufacturer's vehicle portfolio.

The Peaq incorporates the brand’s Modern Solid design language, which focuses on sustainability and functional aesthetics. Engineered for families and travel, the interior features seven seats and focuses on space and practicality. The model integrates the company's ‘Simply Clever’ solutions and marks an expansion of the Skoda electric vehicle range.

The development of the Peaq follows the brand's shift toward a refined product identity. By bringing the Vision 7S concept into production, Skoda aims to provide a vehicle that balances work and leisure requirements. The flagship is designed to meet user-friendliness standards while utilising the company's latest electric platform technology.

Martin Jahn, Skoda Auto Board Member for Sales and Marketing, said, “With the Vision 7S, we entered new territory for Skoda, with a clear idea of how to elevate the brand. Since then, we have introduced a new design language and further refined our product identity. Now we are bringing this innovative vehicle concept to life. Our new flagship model takes our brand values of spaciousness and practicality to a whole new level. As of today, our bold vision for Skoda’s electric future has a name: Peaq - a clear statement of where this model belongs in our portfolio.”

The world premiere of the Skoda Peaq is scheduled for summer 2026. This launch will follow four years of development since the initial debut of the design direction.

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Honda Motor Co, has announced the adoption of a redesigned H mark as the symbol for its automobile business. The logo has represented Honda vehicles since 1963 and has undergone several modifications to reflect the company’s evolution.

The redesign coincides with the development of next-generation electric vehicles, including the Honda 0 Series. The company states that the design expression, resembling two outstretched hands, signifies its commitment to expanding mobility possibilities and meeting customer needs. The logo will be applied to electric and hybrid-electric models introduced from 2027.

Beyond vehicle badges, Honda will implement the mark across all automobile touchpoints. This includes dealership signage, communication materials, and motorsports activities. The transition marks what the company describes as its ‘second founding’ during the shift towards electrification and intelligent technologies.

By adopting this symbol, the manufacturer aims to lead the transformation of the automotive market. The move follows the strategy of utilising technology and ideas to move beyond conventional practices in vehicle production and branding.

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