Young People See Cars As Status Symbol Finds Continental Study
- By MT Bureau
- October 30, 2024
German tier 1 supplier Continental recently commissioned a representative mobility study in August 2024 to understand the perception about young people on mobility needs.
For the Mobility Study 2024, infas was commissioned by Continental in August 2024 to survey a total of around 5,000 people aged 18 and over in Germany, China, France, Japan and the USA about their mobility habits and attitudes to a variety of mobility issues. In each country, the respective sample is representative of the population; for China, it is representative of the urban population. The aim of the Continental Mobility Study, now in its eighth edition since 2011, is to provide an international comparison of people’s attitudes toward current and future developments in mobility and their personal usage habits. The range of topics covered in this year’s study included automated driving, user experience, AI in cars, sustainable mobility concepts, mobility in urban areas, the affordability of mobility and attitudes toward government regulation in the mobility sector.
The key findings found that overall, 84 percent of car owners in Germany, regardless of age, believe that it is important to own a car. For almost 90 percent, having a car is essential for shopping and running other errands. The majority of young people in Germany are particularly enthusiastic about technological advances in cars. They look forward to the benefits self-driving cars will offer in terms of being able to read, play video games or work (51 percent of 25 to 34-year-olds). In addition to autonomous driving, artificial intelligence (AI) in the form of digital voice assistants is very popular with this group. There is a similar level of approval in the four other countries surveyed in the study.
Philipp von Hirschheydt, Executive Board member responsible for the Automotive group sector, Continental, said, “The findings show that the response to new technologies such as automated driving, large displays and AI in cars varies greatly between generations and also between countries. That’s why we aim to provide customised solutions – market-specific, tailor-made and modular.”
The findings of the study also reveal the current status of the trend toward lower-emission mobility worldwide. Particularly striking is that acceptance of fully electric cars remains low.
In Germany, only 3 percent of all car owners have an electric vehicle. However, just over a third of respondents who do not yet own an electric vehicle believe their next car will be fully electric (39 percent, compared with 34 percent in 2022). By contrast, hybrid drives are highly popular across all countries. In Germany (48 percent) and the USA (47 percent), nearly half of respondents who do not own an electric car can imagine their next vehicle being a hybrid with a combustion engine and an electric motor.
In China, that figure rises to almost nine out of 10 respondents (86 percent). This means that hybrid cars could increasingly bridge the gap to e-mobility and give it a renewed boost. With a share of 68 percent, younger people in Germany aged between 25 and 34 are particularly interested in electric cars – also compared with their international peers.
Vehicle as a status symbol
On the one hand, younger people up to the age of 34 in Germany do not feel that attached to cars. For them, more than for older respondents, it is one of many means of transportation available. On the other hand, generation Y and Z drivers born in the 1990s and later have a clear emotional connection to their cars: for more than half of 18 to 34-year-olds (54 percent) in Germany, cars are regarded as a status symbol – twice the share among respondents aged 45 and over. People aged between 18 and 34, particularly those living in large cities, see cars as a prestige item (67 percent). In small towns and rural areas, the approval rate is around 49 percent. This view of the car is accompanied by growing expectations. Of the 25 to 34-year-olds surveyed, for example, 51 percent believe that cars of the future should not only be a safe means of transportation, but also a place to relax and work.
Tech attracts young people
The study also found that younger people in Germany also had a positive attitude toward highly automated and autonomous driving, with around two-thirds (65 percent) of 18 to 34-year-olds seeing this as a useful development. Among older respondents aged 55 and over, 39 percent share this view. Around two-thirds of younger people up to the age of 34 also believe that state-of-the-art technologies should be mandatory in newly registered cars in order to make traffic even safer – a viewpoint that signals approval of the EU directive requiring certain advanced driver assistance systems in new cars, which has been in force since July 2024.

Another future technology that is particularly popular with younger people is AI assistants in cars. Almost three-quarters of respondents (74 percent) between the ages of 18 and 34 would welcome an AI voice as a service that, like a virtual travel companion, provides useful information about sights and restaurants along the route, finds the nearest gas or charging station, searches for free parking spaces or even compiles personal messages.
“Younger people in particular have changing expectations of cars. These are closely linked to pioneering technologies such as automated driving, which deliver new user experiences. At Continental, we’re already equipping cars with AI. Together with our partner Google Cloud, we have developed a virtual companion for drivers. We are particularly proud to be one of the first automotive suppliers worldwide to integrate Google Cloud applications directly into our vehicle computers,” added Hirschheydt.
Autonomous & AI
The comparison between countries reveals a widespread openness to highly automated and autonomous driving in Asia across all age groups. In China, nine out of 10 respondents (90 percent) view the relevant technologies as a useful development, while in Japan, almost three-quarters (72 percent) share this sentiment. In France (60 percent) and the USA (56 percent), more than half of those surveyed have a positive attitude. In Germany, around one in two respondents (49 percent) feel the same. An AI-powered virtual travel companion is particularly popular in China, where nine out of 10 respondents (91 percent) say they would like to have such a service. In the USA (66 percent) and Japan (63 percent), around two-thirds express this wish, while in France (58 percent) and Germany (57 percent) more than half would be happy to have the technology.
There is broad agreement across all countries on the ideal size of a car display for infotainment content. Most people prefer larger displays, with 90 percent of respondents in China favouring this option.
In Germany (81 percent), France (79 percent) and the USA (80 percent), eight out of 10 respondents would like their navigation, vehicle data and music to be shown on large screens.
In Japan, the figure is more than two-thirds (69 percent). However, preferences differ significantly when it comes to technological details. While the majority of respondents in Japan (79 percent) and more than half in Germany (57 percent) prefer a simpler display on car screens, a slight majority in the USA (58 percent) favour more colours. By contrast, many features are popular in China (69 percent). In Japan (70 percent), the majority prefer a more straightforward digital design, while in Germany, around half feel the same way (55 percent).
There are also differences between countries when it comes to the question of whether a display should be controlled by voice or manually: voice control is particularly popular in Japan (67 percent), more than half are in favour of it in China (59 percent), while the number is significantly lower in Germany (43 percent). In the USA, just over half (55 percent) also prefer to operate a display manually.
Hybrid
The study shows that hybrid drivers in Germany have an above-average interest in all-electric mobility – a strong indication that hybrid cars can play a key role as a bridging technology for the transition to fully electric drives.
For example, 43 percent of respondents who currently use a vehicle with a combined combustion engine and electric motor say that their next car will definitely be an all-electric vehicle. Those who drive a gasoline or diesel vehicle are significantly less open to such a switch (12 and 19 percent respectively). In addition, a clear majority (58 percent) of hybrid drivers would be willing to buy an electric car without a government subsidy.
The data suggests that hybrid vehicles are boosting people’s confidence in e-mobility and may help reduce any reservations about fully electric vehicles. One group with significant future potential for this development is the 48 percent of respondents who do not drive an electric or hybrid car and for whom an all-electric car is not currently an option, but who are considering a hybrid as their next car.
Varying degree in e-cars
The shift to electric mobility is under pressure in Germany, where sales of all-electric cars are faltering. According to the latest figures of the Continental study, electric cars represent a significant share (10 percent) of the overall passenger-car fleet in China, while only 3 percent of respondents in Germany drive an all-electric car and 91 percent a car with a combustion engine (China: 80 percent). There is potential for higher sales of electric cars in Germany, particularly among those aged 18 to 34. In this age group, around two-thirds (64 percent) of respondents believe it is certain or likely that their next car will be fully electric – a trend that gradually diminishes in older generations.

A look at age-dependent attitudes toward electric mobility reveals that, like many other technological developments, e-mobility is more appealing to younger drivers than older ones. They are more willing to forgo subsidies: 50 percent of 25 to 34-year-olds would consider buying an electric car without government assistance. However, the willingness to fully finance an electric vehicle decreases significantly among those aged 45 and older.
EVs and subsidy
The study found that two-thirds of respondents in Germany link the purchase of an electric car to a government subsidy is an expression of their concerns about being unable to finance an electric car on their own. In Germany, 71 percent of respondents worry that mobility will no longer be affordable due to rising energy prices. In the 2022 Mobility Study, 73 percent of people in Germany expressed their concerns about the affordability of mobility.
What’s more, 65 percent of respondents fear that they will not be able to afford an electric car in the near future and 56 percent are worried that driving could soon become too expensive for them. As a result, a clear majority (80 percent) expect policymakers to create the framework conditions to ensure that driving remains affordable. At the same time, they believe driving should be made more sustainable in the most cost-neutral way possible. Almost three-quarters (73 percent) of respondents think that the cost of environmentally friendly cars needs to fall. Regulatory interventions such as a speed limit of 130 kmph on highways are met with acceptance (62 percent), provided they do not lead to price increases. Younger respondents are less price-sensitive. They are much more prepared to pay a premium for environmentally friendly cars, especially if they are completely carbon-neutral in production and operation (40 percent of 18 to 24-year-olds compared with 13 percent of 45 to 54-year-olds).
Sustainable tyres
Sustainability is an important concern for people with cars is also demonstrated by their attitude to tyres. According to the study, almost eight out of 10 drivers in Germany (84 percent) who also value tyre recycling consider it important that their tyres contain an increasing share of environmentally friendly materials. When purchasing tyres, younger people (61 percent of 25 to 34-year-olds) are more concerned than older people about what happens to the tyres at the end of their service life.
Furthermore, 44 percent of car owners in Germany would be willing to pay a premium for tyres made from a higher share of renewable and sustainable materials. Here again, this willingness is most pronounced among 25 to 34-year-olds (65 percent).
Mitsubishi Motors Teases Multi Meter To Feature In All-New Pajero SUV
- By MT Bureau
- June 29, 2026
Japanese automotive brand Mitsubishi Motors Corporation has announced the upcoming global debut of its Pajero cross-country SUV this autumn.
The new Pajero will now feature a Multi Meter, a digital triple meter display that tracks driving conditions. It provides data including altitude, compass heading, ambient temperature, pitch angles, roll angles and torque distribution. The system displays information intended to assist drivers on inclines, mountain roads, trails, rocky terrain and muddy conditions.
First introduced in 1981, the Pajero has been one of the most successful for the Mitsubishi brand, selling over 3.3 million units, in its 40-year run.
Now in its fifth generation, the Pajero SUV, is set to mark a comeback for the popular model after a five-year hiatus.
BMW Group Extends Sustainability Approach With BMW X5
- By MT Bureau
- June 29, 2026
German luxury automotive brand BMW Group extends its approach to sustainability to vehicle derivatives with the BMW X5, with an aim to optimise the vehicle lifecycle and minimise the carbon footprint across the supply chain, production, use phase and recycling.
Decarbonisation across the supply chain remains a lever for reducing CO2e emissions. The BMW Group focuses on renewables, recycled materials, and process innovations. During the product development process, CO2e emissions of the BMW X5 fell by 40 percent.
The body uses flat steel, of which 50 percent is electric arc furnace steel (EAF steel) with recycled material content, produced using renewables. This share of steel results from collaboration with suppliers in North America.
The BMW X5 uses recycled materials in components, including aluminium wheel rims, swivel bearings, wheel supports, rear axle supports and brake callipers.
Renewables power the electrolysis and production of these components. The aluminium for the doors contains 35 percent recycled material from the press shop at BMW Spartanburg. The material for the yarn of the headliner fabric consists of 100 percent recycled PET. In the BMW iX5 60 xDrive, one third of the vehicle consists of recycled materials, equivalent to a weight of 940 kilograms.
The Gen6 battery cells in the battery of the BMW iX5 include recycled materials in the cobalt, lithium and nickel content. Renewables power the production of anode materials, cathode materials and cell manufacturing. Compared with the Gen5 cell in the BMW iX, CO2e emissions fell by 28 percent per watt-hour.
The EfficientDynamics technology package optimises vehicle efficiency across subsystems during the use phase. This includes aerodynamics, lightweight construction, wheels, tyres and energy management.
The BMW iX5 features the ‘Heart of Joy’ from the BMW iX3 and BMW i3, with the BMW Dynamic Performance Control driving stack developed in-house. The system enhances efficiency: during deceleration, energy is recovered through recuperation down to a standstill.
Depending on the drivetrain variant, mileage and electricity source for charging, the BMW iX5 60 xDrive achieves a CO₂e advantage over a model with an internal combustion engine after one to two years of use.
The sustainability approach extends to vehicle manufacturing at Plant Spartanburg. Power for production at Plant Spartanburg comes from renewables. Between 2006 and 2025, energy consumption per produced vehicle decreased by 66 percent. The volume of waste sent to landfills fell by 88 percent over the period. The battery assembly plant in Woodruff runs without fossil fuels in operation.
The BMW Group will publish the Product Carbon Footprint for the BMW X5, validated by the German Technical Inspection Association (TÜV), to accompany the series launch. The report, including the calculation methodology, will be available to the public. The BMW Group provides transparency regarding raw materials and CO2e emissions across the vehicle lifecycle.
BMW Launches New X6 M60i xDrive In India At INR 17.79 Million
- By MT Bureau
- June 26, 2026
German luxury carmaker BMW India has launched the new X6 M60i xDrive, a performance Sports Activity Coupé (SAC) as a Completely Built-Up Unit (CBU) at INR 17.79 million (ex-showroom).
At the heart of the new X6 M60i is a 4.4-litre V8 petrol engine featuring a 48V mild-hybrid system. The powertrain delivers 530 hp and 750 Nm of torque, enabling the SAC to accelerate from zero to 100 kmph in 4.3 seconds, with an electronically limited top speed of 250 kmph.
The SAC comes is equipped with an 8-speed Steptronic Sport automatic with paddle shifters, BMW xDrive intelligent all-wheel drive with an M Sport differential. For handling it gets integral Active Steering and Adaptive M suspension with electronically controlled dampers. The stopping power comes with M Sport braking system with red-painted callipers.
The exterior features a coupe silhouette, slim Adaptive LED headlights with M Shadowline accents and an M-specific kidney grille. The vehicle comes standard with 21-inch M light-alloy wheels.
The interior is anchored by the BMW Curved Display, which houses a 12.3-inch information display and a 14.9-inch control display under a single glass surface. The cabin is upholstered in Sensafin and includes features such as Harman Kardon surround sound, ventilated comfort seats with memory functions, and an ambient light bar. Customers can further personalise the vehicle with optional BMW Individual paint finishes and Merino leather upholstery.
The X6 M60i xDrive runs on BMW iDrive Operating System 8.5 and includes the BMW Intelligent Personal Assistant. Connected features provided through the My BMW app include Digital Key Plus, remote services and real-time traffic information.
Driver assistance systems include a 360-degree surround view for parking assistant, reversing assistant, which records and executes the last 200 metres of steering input. Safety suite features Six airbags, Dynamic Stability Control (DSC), Dynamic Traction Control (DTC) and Cornering Brake Control (CBC).
Through BMW India Financial Services, customers can access BMW SMART Finance, which includes an assured buyback offer of 60 percent after three years or 10,000 km. Financing packages for service, secure advance and extended warranties are also available.
Hardeep Singh Brar, President and CEO, BMW Group India, said, “The new BMW X6 M60i xDrive is an absolute powerhouse engineered to command the road with an unmistakable, muscular stance. Positioned at the pinnacle of expressive luxury, this sports activity coupé is crafted for individuals who demand a distinct lifestyle. At its heart lies the legendary V8 engine, offering raw, emotional power.”
Renault India Add 4 New Variants To Kiger SUV Line-Up
- By MT Bureau
- June 24, 2026
Renault India has introduced four variants to its Kiger SUV range, updating the model’s powertrain and trim options. The changes include the addition of an Evolution+ variant and an expanded selection of turbo-powered models.
The French automaker has added the Evolution+ trim across its naturally aspirated (manual and AMT) and turbo (manual) engines. Features included in this variant comprise a keyless entry and start system, driver seat height adjustment, smartphone replication, automatic climate control and fabric upholstery.
Additionally, Renault has expanded its turbo-powered range from three to five options by offering the Techno trim with a 5-speed manual transmission. The naturally aspirated range has increased from six to eight variants.
With these updates, the Kiger turbo-powered line-up now starts at INR 789,000 (ex-showroom). The base price for the Evolution+ variant is INR 699,000 (ex-showroom).
Francisco Hidalgo, VP – Sales and Marketing, Renault India, said, “At Renault, our focus has always been on making innovation and mobility more accessible to customers. With the New Kiger range, we are taking this commitment further by bringing turbo performance, premium features, and greater choice within easier reach. As customer expectations continue to evolve, accessibility today goes beyond price—it is about enabling a more complete and rewarding ownership experience. This update reflects our effort to democratise features and technologies that matter most, while staying true to Kiger’s core promise of performance.”

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