Young People See Cars As Status Symbol Finds Continental Study

Continental Mobility Study

German tier 1 supplier Continental recently commissioned a representative mobility study in August 2024 to understand the perception about young people on mobility needs.

For the Mobility Study 2024, infas was commissioned by Continental in August 2024 to survey a total of around 5,000 people aged 18 and over in Germany, China, France, Japan and the USA about their mobility habits and attitudes to a variety of mobility issues. In each country, the respective sample is representative of the population; for China, it is representative of the urban population. The aim of the Continental Mobility Study, now in its eighth edition since 2011, is to provide an international comparison of people’s attitudes toward current and future developments in mobility and their personal usage habits. The range of topics covered in this year’s study included automated driving, user experience, AI in cars, sustainable mobility concepts, mobility in urban areas, the affordability of mobility and attitudes toward government regulation in the mobility sector.

The key findings found that overall, 84 percent of car owners in Germany, regardless of age, believe that it is important to own a car. For almost 90 percent, having a car is essential for shopping and running other errands. The majority of young people in Germany are particularly enthusiastic about technological advances in cars. They look forward to the benefits self-driving cars will offer in terms of being able to read, play video games or work (51 percent of 25 to 34-year-olds). In addition to autonomous driving, artificial intelligence (AI) in the form of digital voice assistants is very popular with this group. There is a similar level of approval in the four other countries surveyed in the study.

Philipp von Hirschheydt, Executive Board member responsible for the Automotive group sector, Continental, said, “The findings show that the response to new technologies such as automated driving, large displays and AI in cars varies greatly between generations and also between countries. That’s why we aim to provide customised solutions – market-specific, tailor-made and modular.”

The findings of the study also reveal the current status of the trend toward lower-emission mobility worldwide. Particularly striking is that acceptance of fully electric cars remains low.

In Germany, only 3 percent of all car owners have an electric vehicle. However, just over a third of respondents who do not yet own an electric vehicle believe their next car will be fully electric (39 percent, compared with 34 percent in 2022). By contrast, hybrid drives are highly popular across all countries. In Germany (48 percent) and the USA (47 percent), nearly half of respondents who do not own an electric car can imagine their next vehicle being a hybrid with a combustion engine and an electric motor.

In China, that figure rises to almost nine out of 10 respondents (86 percent). This means that hybrid cars could increasingly bridge the gap to e-mobility and give it a renewed boost. With a share of 68 percent, younger people in Germany aged between 25 and 34 are particularly interested in electric cars – also compared with their international peers.

Vehicle as a status symbol 

On the one hand, younger people up to the age of 34 in Germany do not feel that attached to cars. For them, more than for older respondents, it is one of many means of transportation available. On the other hand, generation Y and Z drivers born in the 1990s and later have a clear emotional connection to their cars: for more than half of 18 to 34-year-olds (54 percent) in Germany, cars are regarded as a status symbol – twice the share among respondents aged 45 and over. People aged between 18 and 34, particularly those living in large cities, see cars as a prestige item (67 percent). In small towns and rural areas, the approval rate is around 49 percent. This view of the car is accompanied by growing expectations. Of the 25 to 34-year-olds surveyed, for example, 51 percent believe that cars of the future should not only be a safe means of transportation, but also a place to relax and work.

Tech attracts young people

The study also found that younger people in Germany also had a positive attitude toward highly automated and autonomous driving, with around two-thirds (65 percent) of 18 to 34-year-olds seeing this as a useful development. Among older respondents aged 55 and over, 39 percent share this view. Around two-thirds of younger people up to the age of 34 also believe that state-of-the-art technologies should be mandatory in newly registered cars in order to make traffic even safer – a viewpoint that signals approval of the EU directive requiring certain advanced driver assistance systems in new cars, which has been in force since July 2024.

Another future technology that is particularly popular with younger people is AI assistants in cars. Almost three-quarters of respondents (74 percent) between the ages of 18 and 34 would welcome an AI voice as a service that, like a virtual travel companion, provides useful information about sights and restaurants along the route, finds the nearest gas or charging station, searches for free parking spaces or even compiles personal messages.

“Younger people in particular have changing expectations of cars. These are closely linked to pioneering technologies such as automated driving, which deliver new user experiences. At Continental, we’re already equipping cars with AI. Together with our partner Google Cloud, we have developed a virtual companion for drivers. We are particularly proud to be one of the first automotive suppliers worldwide to integrate Google Cloud applications directly into our vehicle computers,” added Hirschheydt.

Autonomous & AI

The comparison between countries reveals a widespread openness to highly automated and autonomous driving in Asia across all age groups. In China, nine out of 10 respondents (90 percent) view the relevant technologies as a useful development, while in Japan, almost three-quarters (72 percent) share this sentiment. In France (60 percent) and the USA (56 percent), more than half of those surveyed have a positive attitude. In Germany, around one in two respondents (49 percent) feel the same. An AI-powered virtual travel companion is particularly popular in China, where nine out of 10 respondents (91 percent) say they would like to have such a service. In the USA (66 percent) and Japan (63 percent), around two-thirds express this wish, while in France (58 percent) and Germany (57 percent) more than half would be happy to have the technology.

There is broad agreement across all countries on the ideal size of a car display for infotainment content. Most people prefer larger displays, with 90 percent of respondents in China favouring this option.

In Germany (81 percent), France (79 percent) and the USA (80 percent), eight out of 10 respondents would like their navigation, vehicle data and music to be shown on large screens.

In Japan, the figure is more than two-thirds (69 percent). However, preferences differ significantly when it comes to technological details. While the majority of respondents in Japan (79 percent) and more than half in Germany (57 percent) prefer a simpler display on car screens, a slight majority in the USA (58 percent) favour more colours. By contrast, many features are popular in China (69 percent). In Japan (70 percent), the majority prefer a more straightforward digital design, while in Germany, around half feel the same way (55 percent).

There are also differences between countries when it comes to the question of whether a display should be controlled by voice or manually: voice control is particularly popular in Japan (67 percent), more than half are in favour of it in China (59 percent), while the number is significantly lower in Germany (43 percent). In the USA, just over half (55 percent) also prefer to operate a display manually.

Hybrid

The study shows that hybrid drivers in Germany have an above-average interest in all-electric mobility – a strong indication that hybrid cars can play a key role as a bridging technology for the transition to fully electric drives.

For example, 43 percent of respondents who currently use a vehicle with a combined combustion engine and electric motor say that their next car will definitely be an all-electric vehicle. Those who drive a gasoline or diesel vehicle are significantly less open to such a switch (12 and 19 percent respectively). In addition, a clear majority (58 percent) of hybrid drivers would be willing to buy an electric car without a government subsidy.

The data suggests that hybrid vehicles are boosting people’s confidence in e-mobility and may help reduce any reservations about fully electric vehicles. One group with significant future potential for this development is the 48 percent of respondents who do not drive an electric or hybrid car and for whom an all-electric car is not currently an option, but who are considering a hybrid as their next car.

Varying degree in e-cars

The shift to electric mobility is under pressure in Germany, where sales of all-electric cars are faltering. According to the latest figures of the Continental study, electric cars represent a significant share (10 percent) of the overall passenger-car fleet in China, while only 3 percent of respondents in Germany drive an all-electric car and 91 percent a car with a combustion engine (China: 80 percent). There is potential for higher sales of electric cars in Germany, particularly among those aged 18 to 34. In this age group, around two-thirds (64 percent) of respondents believe it is certain or likely that their next car will be fully electric – a trend that gradually diminishes in older generations.

A look at age-dependent attitudes toward electric mobility reveals that, like many other technological developments, e-mobility is more appealing to younger drivers than older ones. They are more willing to forgo subsidies: 50 percent of 25 to 34-year-olds would consider buying an electric car without government assistance. However, the willingness to fully finance an electric vehicle decreases significantly among those aged 45 and older.

EVs and subsidy

The study found that two-thirds of respondents in Germany link the purchase of an electric car to a government subsidy is an expression of their concerns about being unable to finance an electric car on their own. In Germany, 71 percent of respondents worry that mobility will no longer be affordable due to rising energy prices. In the 2022 Mobility Study, 73 percent of people in Germany expressed their concerns about the affordability of mobility.

What’s more, 65 percent of respondents fear that they will not be able to afford an electric car in the near future and 56 percent are worried that driving could soon become too expensive for them. As a result, a clear majority (80 percent) expect policymakers to create the framework conditions to ensure that driving remains affordable. At the same time, they believe driving should be made more sustainable in the most cost-neutral way possible. Almost three-quarters (73 percent) of respondents think that the cost of environmentally friendly cars needs to fall. Regulatory interventions such as a speed limit of 130 kmph on highways are met with acceptance (62 percent), provided they do not lead to price increases. Younger respondents are less price-sensitive. They are much more prepared to pay a premium for environmentally friendly cars, especially if they are completely carbon-neutral in production and operation (40 percent of 18 to 24-year-olds compared with 13 percent of 45 to 54-year-olds).

Sustainable tyres

Sustainability is an important concern for people with cars is also demonstrated by their attitude to tyres. According to the study, almost eight out of 10 drivers in Germany (84 percent) who also value tyre recycling consider it important that their tyres contain an increasing share of environmentally friendly materials. When purchasing tyres, younger people (61 percent of 25 to 34-year-olds) are more concerned than older people about what happens to the tyres at the end of their service life.

Furthermore, 44 percent of car owners in Germany would be willing to pay a premium for tyres made from a higher share of renewable and sustainable materials. Here again, this willingness is most pronounced among 25 to 34-year-olds (65 percent).

Toyota Kirloskar Motor

Toyota Kirloskar Motor, one of the leading passenger vehicle manufacturers, has announced that its cumulative sales of self-charging hybrid electric vehicles (SHEVs) in India have surpassed 300,000 units.

The milestone marks a major point in the automaker's ‘multi-pathway’ strategy for cleaner mobility in the Indian automotive market.

The company’s domestic hybrid vehicle portfolio includes the Urban Cruiser Hyryder, Innova HyCross, Camry Hybrid and Vellfire. Toyota Kirloskar Motor attributes the growing consumer acceptance of its hybrid lineup to strong real-world fuel efficiency, lower tailpipe emissions and the convenience of driving an electrified vehicle without relying on external charging infrastructure.

Toyota’s self-charging hybrid architecture integrates an internal combustion petrol engine with an electric motor and a battery pack that automatically charges via regenerative braking and engine power. To assure customers of the long-term dependability of this dual powertrain setup, Toyota provides an eight-year warranty on its hybrid battery packs.

Sabari Manohar, Executive Vice President, Sales-Service-Used Car Business, Toyota Kirloskar Motor, said, “We are immensely proud to achieve the milestone of 3 lakh hybrid vehicle sales in India, reflecting the strong and growing customer trust in Toyota’s Self-charging Hybrid Electric technology. At Toyota, our philosophy of ‘Mass Electrification’ is rooted in offering practical, scalable, and inclusive mobility solutions. Hybrid technology serves as a critical bridge towards a cleaner future, enabling customers to embrace electrification seamlessly without compromising on performance, convenience, or reliability."

Globally, Toyota has sold more than 38 million electrified vehicles over the past three decades. Moving forward under its global vision of ‘Mass Happiness to All,’ Toyota Kirloskar Motor intends to expand its clean-energy offerings in India beyond traditional hybrids to include Plug-in Hybrid Electric Vehicles (PHEVs), Battery Electric Vehicles (BEVs), Fuel Cell Electric Vehicles (FCEVs) and Flex-Fuel Vehicles (FFVs).

Aston Martin Names Andrea Baldi As Chief Commercial Officer To Drive Global Growth

Aston Martin Names Andrea Baldi As Chief Commercial Officer To Drive Global Growth

Aston Martin has appointed Andrea Baldi as its new Chief Commercial Officer, a strategic move aimed at reinforcing the brand’s standing in the ultra-luxury performance automotive sector. Baldi will join the Executive Committee of Aston Martin Lagonda Limited, where he will take charge of the company’s global commercial operations.

Bringing over 25 years of automotive industry experience, Baldi previously spent a decade at Ducati followed by 15 years at Lamborghini. During his time at Lamborghini, he held senior international leadership roles spanning Europe, the Asia Pacific region, and the United States. In his new capacity at Aston Martin, Baldi is entrusted with shaping the company’s commercial strategy, strengthening its presence across key markets, and driving long term sustainable growth worldwide.

Adrian Hallmark, CEO, Aston Martin Lagonda, said, “Andrea is a highly accomplished international leader with deep luxury automotive expertise and a proven track record of building demand and driving performance. His perspective and experience will be invaluable as we continue to grow our global presence and deliver sustainable results.”

Ferrari One-Off Series Debuts

A new Ferrari from the One-Off series – a part of the Special Projects programme – was unveiled recently at the Ferrari Racing Days in the Circuit of the Americas. It is called the HC25 and designed by the Ferrari Centro Stile under the direction of Flavio Manzoni. 
A mid-rear internal combustion engine V8 model that has been derived from the F8 Spider, the HC25 is part of the most exclusive segment of the range – a collection of unique cars – that are sketched and then built according to the wishes of a single client, who reaches the pinnacle of personalisation offered by the Prancing Horse. 
The main distinguishing feature of the HC25 lies in its ambition to reinterpret the forms and aesthetic codes of Ferrari’s mid‑rear‑engine spiders with a bold, forward-looking perspective. 
Developed on the F8 Spider platform – the last open‑top Prancing Horse model to feature the non‑hybrid turbo V8 in a mid‑rear position – it stands markedly apart from it. The styling of the HC25 remains voluptuous and sensual, expressing around the wheels the muscularity typical of Ferrari models, almost echoing the aesthetic language of the F80. 
This One-Off supercar can be seen as an ideal bridge, concluding on one hand the story of the iconic mid‑rear‑engine V8 platform and projecting itself into the futuristic path Ferrari has taken with its flagship models on the other hand. The futuristic path includes models like the Ferrari 12Cilindri and F80. 
The forms of such machines are pure and simple. They are defined by vertical flanks bordered by sharp crests, cleanly carved lines and geometric rhythms that harmonise with the natural sensuality created by Ferrari’s signature surface transitions across the car’s volumes. 
The HC25 is characterised by a strong graphic identity: the dual-volume structure creates an interplay in which the front and rear appear as two distinct bodies, joined by a wrapping, highly three‑dimensional central band. This element appears as a functional black ribbon incorporating essential thermal-management components, including air intakes for the radiators and heat extraction for the powertrain – the true heart of the car.
The design of the HC25 is powerful and assertive. The side view gains momentum from the arrow-shaped movement of the band, which runs from the base of the rear wheels towards the front, then curves vertically over the door up to the sculpted handle, before sweeping back and merging into the rear screen. 
This movement is designed to emphasise the rear muscles, almost pushing visually towards the front and shifting the cabin volume dynamically forward. The door handle is not immediately recognisable as such, as it is integrated into a long blade milled from solid aluminium, which stretches like a bridge between the two sides of the bodyshell, themselves separated by the central black ribbon.

The proportions of the HC25 have been refined to minimise the visual impact of the glazing and to lower the perceived shoulder line that shapes the car’s silhouette. The lighting units blend seamlessly into the design. 
At the front, the headlamp has been created specifically for this car, using modules never before featured on any Ferrari, so as to achieve a very slim lens with a central indentation that perfectly mirrors the split design of the rear lights. The DRLs (Daytime Running Lights) here adopt for the first time a vertical arrangement, exploiting the leading edge of the front wings to create a distinctive boomerang shape. 
By contrasting glossy and matt surfaces, an ideal interplay has been created between the car body – finished in matt Moonlight Grey to give solidity and fullness to the forms – and the glossy black band running through it, generating a bold, decisive contrast. 
The yellow accents of the Ferrari logos and the brake callipers are echoed in the cabin, where the same dialogue appears between the sophisticated grey of the technical fabric and the yellow graphics that recall the boomerang shapes seen both on the flanks and in the DRLs. 
The wheels feature a distinctive and daring design: the five‑spoke configuration highlights the diamond-finished outer rim, with a double recessed groove on the outer channel that visually enlarges the wheel itself. The spokes, slender and dynamic, are finished in dark tones to emphasise the diameter. 
 

VinFast Expands Global Aftersales Network With 29 New Partnerships

Vinfast

Vietnamese automotive company VinFast has announced the signing of Memoranda of Understanding (MOUs) with 29 aftersales partners during its Global Business Conference held between 4 May and 10 May 2026.

The event gathered over 200 investors and partners from North America, Europe, the Middle East, India, Indonesia, the Philippines and Kazakhstan to discuss the company’s international service expansion.

The MoUs outline plans for international partners to establish electric vehicle (EV) service workshops that adhere to VinFast’s global standards. To maintain service quality, VinFast intends to provide standardised technician training, certification programmes and operating procedures. The company is also developing a parts supply network with a target of delivering common spare parts within 24 hours in major markets.

The automaker is building on its domestic aftersales foundation in Vietnam, where it operated nearly 400 workshops by the end of 2025. This contributed to a total global network of nearly 800 facilities at that time.

For 2026, the company aims to expand its global reach to more than 1,100 service workshops. This network will be implemented through several models, including – dealerships for retail customers, services for fleet and transportation business clients and partnerships with third-party local service workshops.

The expansion strategy includes specific support policies such as repair time commitments in Vietnam and the provision of replacement vehicles in international markets. VinFast also provides ongoing technical support, battery inspections and software updates for its customers.

Bui Viet Hung, Deputy CEO of Global Aftersales at VinFast, said, “Our goal is not simply to expand the network, but to build a customer-centric aftersales ecosystem that delivers an outstanding experience on a global scale. Through partnerships with experienced local operators and the application of VinFast’s global standards, we aim to provide aftersales services that are exceptional, responsive, and reliable”.

In addition to maintenance services, VinFast is collaborating with partners like V-Green to develop a global charging system. The company aims to establish more than 1.5 million charging ports worldwide to provide a comprehensive ownership experience for international EV users.