Young People See Cars As Status Symbol Finds Continental Study

Continental Mobility Study

German tier 1 supplier Continental recently commissioned a representative mobility study in August 2024 to understand the perception about young people on mobility needs.

For the Mobility Study 2024, infas was commissioned by Continental in August 2024 to survey a total of around 5,000 people aged 18 and over in Germany, China, France, Japan and the USA about their mobility habits and attitudes to a variety of mobility issues. In each country, the respective sample is representative of the population; for China, it is representative of the urban population. The aim of the Continental Mobility Study, now in its eighth edition since 2011, is to provide an international comparison of people’s attitudes toward current and future developments in mobility and their personal usage habits. The range of topics covered in this year’s study included automated driving, user experience, AI in cars, sustainable mobility concepts, mobility in urban areas, the affordability of mobility and attitudes toward government regulation in the mobility sector.

The key findings found that overall, 84 percent of car owners in Germany, regardless of age, believe that it is important to own a car. For almost 90 percent, having a car is essential for shopping and running other errands. The majority of young people in Germany are particularly enthusiastic about technological advances in cars. They look forward to the benefits self-driving cars will offer in terms of being able to read, play video games or work (51 percent of 25 to 34-year-olds). In addition to autonomous driving, artificial intelligence (AI) in the form of digital voice assistants is very popular with this group. There is a similar level of approval in the four other countries surveyed in the study.

Philipp von Hirschheydt, Executive Board member responsible for the Automotive group sector, Continental, said, “The findings show that the response to new technologies such as automated driving, large displays and AI in cars varies greatly between generations and also between countries. That’s why we aim to provide customised solutions – market-specific, tailor-made and modular.”

The findings of the study also reveal the current status of the trend toward lower-emission mobility worldwide. Particularly striking is that acceptance of fully electric cars remains low.

In Germany, only 3 percent of all car owners have an electric vehicle. However, just over a third of respondents who do not yet own an electric vehicle believe their next car will be fully electric (39 percent, compared with 34 percent in 2022). By contrast, hybrid drives are highly popular across all countries. In Germany (48 percent) and the USA (47 percent), nearly half of respondents who do not own an electric car can imagine their next vehicle being a hybrid with a combustion engine and an electric motor.

In China, that figure rises to almost nine out of 10 respondents (86 percent). This means that hybrid cars could increasingly bridge the gap to e-mobility and give it a renewed boost. With a share of 68 percent, younger people in Germany aged between 25 and 34 are particularly interested in electric cars – also compared with their international peers.

Vehicle as a status symbol 

On the one hand, younger people up to the age of 34 in Germany do not feel that attached to cars. For them, more than for older respondents, it is one of many means of transportation available. On the other hand, generation Y and Z drivers born in the 1990s and later have a clear emotional connection to their cars: for more than half of 18 to 34-year-olds (54 percent) in Germany, cars are regarded as a status symbol – twice the share among respondents aged 45 and over. People aged between 18 and 34, particularly those living in large cities, see cars as a prestige item (67 percent). In small towns and rural areas, the approval rate is around 49 percent. This view of the car is accompanied by growing expectations. Of the 25 to 34-year-olds surveyed, for example, 51 percent believe that cars of the future should not only be a safe means of transportation, but also a place to relax and work.

Tech attracts young people

The study also found that younger people in Germany also had a positive attitude toward highly automated and autonomous driving, with around two-thirds (65 percent) of 18 to 34-year-olds seeing this as a useful development. Among older respondents aged 55 and over, 39 percent share this view. Around two-thirds of younger people up to the age of 34 also believe that state-of-the-art technologies should be mandatory in newly registered cars in order to make traffic even safer – a viewpoint that signals approval of the EU directive requiring certain advanced driver assistance systems in new cars, which has been in force since July 2024.

Another future technology that is particularly popular with younger people is AI assistants in cars. Almost three-quarters of respondents (74 percent) between the ages of 18 and 34 would welcome an AI voice as a service that, like a virtual travel companion, provides useful information about sights and restaurants along the route, finds the nearest gas or charging station, searches for free parking spaces or even compiles personal messages.

“Younger people in particular have changing expectations of cars. These are closely linked to pioneering technologies such as automated driving, which deliver new user experiences. At Continental, we’re already equipping cars with AI. Together with our partner Google Cloud, we have developed a virtual companion for drivers. We are particularly proud to be one of the first automotive suppliers worldwide to integrate Google Cloud applications directly into our vehicle computers,” added Hirschheydt.

Autonomous & AI

The comparison between countries reveals a widespread openness to highly automated and autonomous driving in Asia across all age groups. In China, nine out of 10 respondents (90 percent) view the relevant technologies as a useful development, while in Japan, almost three-quarters (72 percent) share this sentiment. In France (60 percent) and the USA (56 percent), more than half of those surveyed have a positive attitude. In Germany, around one in two respondents (49 percent) feel the same. An AI-powered virtual travel companion is particularly popular in China, where nine out of 10 respondents (91 percent) say they would like to have such a service. In the USA (66 percent) and Japan (63 percent), around two-thirds express this wish, while in France (58 percent) and Germany (57 percent) more than half would be happy to have the technology.

There is broad agreement across all countries on the ideal size of a car display for infotainment content. Most people prefer larger displays, with 90 percent of respondents in China favouring this option.

In Germany (81 percent), France (79 percent) and the USA (80 percent), eight out of 10 respondents would like their navigation, vehicle data and music to be shown on large screens.

In Japan, the figure is more than two-thirds (69 percent). However, preferences differ significantly when it comes to technological details. While the majority of respondents in Japan (79 percent) and more than half in Germany (57 percent) prefer a simpler display on car screens, a slight majority in the USA (58 percent) favour more colours. By contrast, many features are popular in China (69 percent). In Japan (70 percent), the majority prefer a more straightforward digital design, while in Germany, around half feel the same way (55 percent).

There are also differences between countries when it comes to the question of whether a display should be controlled by voice or manually: voice control is particularly popular in Japan (67 percent), more than half are in favour of it in China (59 percent), while the number is significantly lower in Germany (43 percent). In the USA, just over half (55 percent) also prefer to operate a display manually.

Hybrid

The study shows that hybrid drivers in Germany have an above-average interest in all-electric mobility – a strong indication that hybrid cars can play a key role as a bridging technology for the transition to fully electric drives.

For example, 43 percent of respondents who currently use a vehicle with a combined combustion engine and electric motor say that their next car will definitely be an all-electric vehicle. Those who drive a gasoline or diesel vehicle are significantly less open to such a switch (12 and 19 percent respectively). In addition, a clear majority (58 percent) of hybrid drivers would be willing to buy an electric car without a government subsidy.

The data suggests that hybrid vehicles are boosting people’s confidence in e-mobility and may help reduce any reservations about fully electric vehicles. One group with significant future potential for this development is the 48 percent of respondents who do not drive an electric or hybrid car and for whom an all-electric car is not currently an option, but who are considering a hybrid as their next car.

Varying degree in e-cars

The shift to electric mobility is under pressure in Germany, where sales of all-electric cars are faltering. According to the latest figures of the Continental study, electric cars represent a significant share (10 percent) of the overall passenger-car fleet in China, while only 3 percent of respondents in Germany drive an all-electric car and 91 percent a car with a combustion engine (China: 80 percent). There is potential for higher sales of electric cars in Germany, particularly among those aged 18 to 34. In this age group, around two-thirds (64 percent) of respondents believe it is certain or likely that their next car will be fully electric – a trend that gradually diminishes in older generations.

A look at age-dependent attitudes toward electric mobility reveals that, like many other technological developments, e-mobility is more appealing to younger drivers than older ones. They are more willing to forgo subsidies: 50 percent of 25 to 34-year-olds would consider buying an electric car without government assistance. However, the willingness to fully finance an electric vehicle decreases significantly among those aged 45 and older.

EVs and subsidy

The study found that two-thirds of respondents in Germany link the purchase of an electric car to a government subsidy is an expression of their concerns about being unable to finance an electric car on their own. In Germany, 71 percent of respondents worry that mobility will no longer be affordable due to rising energy prices. In the 2022 Mobility Study, 73 percent of people in Germany expressed their concerns about the affordability of mobility.

What’s more, 65 percent of respondents fear that they will not be able to afford an electric car in the near future and 56 percent are worried that driving could soon become too expensive for them. As a result, a clear majority (80 percent) expect policymakers to create the framework conditions to ensure that driving remains affordable. At the same time, they believe driving should be made more sustainable in the most cost-neutral way possible. Almost three-quarters (73 percent) of respondents think that the cost of environmentally friendly cars needs to fall. Regulatory interventions such as a speed limit of 130 kmph on highways are met with acceptance (62 percent), provided they do not lead to price increases. Younger respondents are less price-sensitive. They are much more prepared to pay a premium for environmentally friendly cars, especially if they are completely carbon-neutral in production and operation (40 percent of 18 to 24-year-olds compared with 13 percent of 45 to 54-year-olds).

Sustainable tyres

Sustainability is an important concern for people with cars is also demonstrated by their attitude to tyres. According to the study, almost eight out of 10 drivers in Germany (84 percent) who also value tyre recycling consider it important that their tyres contain an increasing share of environmentally friendly materials. When purchasing tyres, younger people (61 percent of 25 to 34-year-olds) are more concerned than older people about what happens to the tyres at the end of their service life.

Furthermore, 44 percent of car owners in Germany would be willing to pay a premium for tyres made from a higher share of renewable and sustainable materials. Here again, this willingness is most pronounced among 25 to 34-year-olds (65 percent).

Leapmotor Showcases Electric And Hybrid Models At Brussels Motor Show

Leapmotor - BO3X

Stellantis-owned electric vehicle brand Leapmotor recently showcased its new range of product offerings at the Brussels Motor Show.

The OEM utilised the platform to display its latest vehicle technologies and models as part of an expansion strategy within the European market. The lineup featured both battery electric vehicles (BEVs) and hybrid electric vehicles (HEVs) equipped with range extenders.

The event saw the European debut of the B03X, a model designed to showcase the brand's approach to electric technology. Additionally, Leapmotor provided the first public viewing of the B05 interior, highlighting a design philosophy focused on digital integration and materials.

Leapmotor launched the B10 Hybrid EV, which employs a range extender system. Unlike conventional hybrids where the internal combustion engine frequently powers the wheels directly, this architecture uses the electric motor as the sole source of propulsion. The engine serves as a generator to produce electricity for the battery when required and is never mechanically connected to the drivetrain.

This configuration is intended to provide the torque and noise levels of a pure electric vehicle while addressing infrastructure limitations and range anxiety. The system manages energy automatically, allowing for long-distance travel without a reliance on fast-charging stations. Leapmotor positions this solution as a practical transition for regions with varying levels of electrification readiness.

In a standard HEV, the engine drives the wheels, with the electric motor acting in a supporting role. Conversely, Leapmotor's system maintains a consistent electric driving experience because the engine does not provide mechanical drive.

By removing the mechanical complexity of traditional hybrid drivetrains that switch between multiple modes, the company claims a more refined operation. The range extender is designed to operate only in ideal conditions to optimise efficiency and reduce noise.

Toyoda Gosei Supplies Airbags To Chinese Automaker For First Time

Toyoda - LS9

Japanese automotive component supplier Toyoda Gosei Co, has announced that its curtain airbag has been adopted for the LS9, a luxury battery electric vehicle (BEV) from the Chinese brand IM Motors.

This marks the first instance of a Chinese manufacturer utilising an airbag system produced by the Japanese company.

The curtain airbag is designed to deploy across windows during side collisions to reduce head impacts. The unit developed for the LS9 is 15 percent smaller in volume compared to previous versions. Despite the reduced size, the component meets the safety criteria of the Chinese New Car Assessment Programme (C-NCAP).

To meet the development timelines required by Chinese manufacturers, Toyoda Gosei used Computer-Aided Engineering (CAE) technology during the design phase. This allowed the company to simulate performance and refine the product without the need for extensive physical prototyping.

The company is expanding its development capacity in China to compete with emerging manufacturers and the growth of the electric vehicle sector. By providing safety systems that meet regional requirements, Toyoda Gosei intends to increase its presence within the Chinese automotive market.

Mahindra Launches Thar Roxx Star EDN At INR 1.68 Million

Thar Roxx Star EDN

Mumbai-headquartered automotive major Mahindra & Mahindra has introduced the Thar Roxx Star EDN at prices starting INR 1.68 million for the diesel variant (manual transmission), INR 1.78 million for the petrol variant (automatic transmission) and INR 1.83 million for the diesel automatic.

This marks the expansion of the Thar Roxx range, which now features updated design elements on the interior and exterior.

The new variant incorporates a piano black front grille and matching R19 alloy wheels to update the appearance. The model introduces a Citrine Yellow colour option alongside existing shades of Tango Red, Everest White and Stealth Black.

The interior features black leatherette seats with suede accents. Standard cabin features include ventilated front seats, a sliding armrest and a 26.03-cm HD touchscreen infotainment system. The technology suite comprises a digital instrument cluster, a nine-speaker Harman Kardon audio system and Adrenox connected car features with Alexa integration. For safety, the vehicle is equipped with six airbags, a surround-view camera, and parking sensors at the front and rear.

The Thar Roxx Star EDN retains the engine options from the standard range, featuring the G20 TGDi mStallion petrol engine and the D22 mHawk diesel engine. The petrol unit produces 130 kW and 380 Nm of torque, while the diesel engine delivers 128.6 kW and 400 Nm. These variants are available with a rear-wheel-drive system and a choice of manual or automatic transmissions.

The SUV is built on the M_GLYDE body-on-frame platform and includes selectable terrain modes for snow, sand, and mud. It also features a brake locking differential to assist in various driving conditions.

Tata Motors Expands Xpres Fleet Portfolio With Petrol And CNG Variants At Prices Starting INR 559,000

Tata Xpres Fleet

Tata Motors Passenger Vehicles (TMPV) has launched petrol and twin-cylinder CNG versions of the Xpres sedan to broaden its fleet-specific offerings. The petrol model is priced from INR 559,000, while the CNG variant starts at INR 659,000 (ex-showroom Delhi).

This expansion follows the introduction of the Xpres EV and is intended to provide a range of powertrains for commercial operators, including cab aggregators, airport transfers, and tourist services.

The Xpres CNG features a 70-litre water capacity fuel tank using twin-cylinder technology. This configuration is intended to maximise travel range while maintaining boot space, a factor that has previously limited luggage capacity in gas-powered vehicles. The petrol variant provides a boot capacity of 419 litres. Both models are powered by a 1.2-litre Revotron engine paired with a manual transmission, designed for the duty cycles required in professional mobility.

The company has stated that the maintenance cost for these vehicles is INR 0.47 per kilometre. To support fleet owners, Tata Motors has established dealerships in selected cities dedicated to commercial sales and service. These facilities are intended to provide faster vehicle turnaround and support.

The vehicles come with a standard warranty of three years or 100,000 km, which can be extended to five years or 180,000 km. The manufacturer has also introduced finance solutions specifically for fleet purchasers to assist with the acquisition of the petrol and CNG models.

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, said, “Tata Xpres was created to address the real operating challenges faced by fleet customers, including passengers and owners. Responding to the needs of our fleet customers, we are elated to introduce the first-in-segment 70-litre twin-cylinder CNG variant with best-in-segment usable boot space, alongside a petrol variant with the largest boot space. Built on our proven 1.2-litre Revotron powertrain and supported by long-term warranty, tailored finance and dedicated fleet dealerships, Tata Xpres fleet with its complete range of electric and ICE powertrains will offer a complete, future-ready mobility platform to our customers, in turn expanding our market share across India’s commercial mobility landscape.”