German tier 1 supplier Continental recently commissioned a representative mobility study in August 2024 to understand the perception about young people on mobility needs.

For the Mobility Study 2024, infas was commissioned by Continental in August 2024 to survey a total of around 5,000 people aged 18 and over in Germany, China, France, Japan and the USA about their mobility habits and attitudes to a variety of mobility issues. In each country, the respective sample is representative of the population; for China, it is representative of the urban population. The aim of the Continental Mobility Study, now in its eighth edition since 2011, is to provide an international comparison of people’s attitudes toward current and future developments in mobility and their personal usage habits. The range of topics covered in this year’s study included automated driving, user experience, AI in cars, sustainable mobility concepts, mobility in urban areas, the affordability of mobility and attitudes toward government regulation in the mobility sector.

The key findings found that overall, 84 percent of car owners in Germany, regardless of age, believe that it is important to own a car. For almost 90 percent, having a car is essential for shopping and running other errands. The majority of young people in Germany are particularly enthusiastic about technological advances in cars. They look forward to the benefits self-driving cars will offer in terms of being able to read, play video games or work (51 percent of 25 to 34-year-olds). In addition to autonomous driving, artificial intelligence (AI) in the form of digital voice assistants is very popular with this group. There is a similar level of approval in the four other countries surveyed in the study.

Philipp von Hirschheydt, Executive Board member responsible for the Automotive group sector, Continental, said, “The findings show that the response to new technologies such as automated driving, large displays and AI in cars varies greatly between generations and also between countries. That’s why we aim to provide customised solutions – market-specific, tailor-made and modular.”

The findings of the study also reveal the current status of the trend toward lower-emission mobility worldwide. Particularly striking is that acceptance of fully electric cars remains low.

In Germany, only 3 percent of all car owners have an electric vehicle. However, just over a third of respondents who do not yet own an electric vehicle believe their next car will be fully electric (39 percent, compared with 34 percent in 2022). By contrast, hybrid drives are highly popular across all countries. In Germany (48 percent) and the USA (47 percent), nearly half of respondents who do not own an electric car can imagine their next vehicle being a hybrid with a combustion engine and an electric motor.

In China, that figure rises to almost nine out of 10 respondents (86 percent). This means that hybrid cars could increasingly bridge the gap to e-mobility and give it a renewed boost. With a share of 68 percent, younger people in Germany aged between 25 and 34 are particularly interested in electric cars – also compared with their international peers.

Vehicle as a status symbol 

On the one hand, younger people up to the age of 34 in Germany do not feel that attached to cars. For them, more than for older respondents, it is one of many means of transportation available. On the other hand, generation Y and Z drivers born in the 1990s and later have a clear emotional connection to their cars: for more than half of 18 to 34-year-olds (54 percent) in Germany, cars are regarded as a status symbol – twice the share among respondents aged 45 and over. People aged between 18 and 34, particularly those living in large cities, see cars as a prestige item (67 percent). In small towns and rural areas, the approval rate is around 49 percent. This view of the car is accompanied by growing expectations. Of the 25 to 34-year-olds surveyed, for example, 51 percent believe that cars of the future should not only be a safe means of transportation, but also a place to relax and work.

Tech attracts young people

The study also found that younger people in Germany also had a positive attitude toward highly automated and autonomous driving, with around two-thirds (65 percent) of 18 to 34-year-olds seeing this as a useful development. Among older respondents aged 55 and over, 39 percent share this view. Around two-thirds of younger people up to the age of 34 also believe that state-of-the-art technologies should be mandatory in newly registered cars in order to make traffic even safer – a viewpoint that signals approval of the EU directive requiring certain advanced driver assistance systems in new cars, which has been in force since July 2024.

Another future technology that is particularly popular with younger people is AI assistants in cars. Almost three-quarters of respondents (74 percent) between the ages of 18 and 34 would welcome an AI voice as a service that, like a virtual travel companion, provides useful information about sights and restaurants along the route, finds the nearest gas or charging station, searches for free parking spaces or even compiles personal messages.

“Younger people in particular have changing expectations of cars. These are closely linked to pioneering technologies such as automated driving, which deliver new user experiences. At Continental, we’re already equipping cars with AI. Together with our partner Google Cloud, we have developed a virtual companion for drivers. We are particularly proud to be one of the first automotive suppliers worldwide to integrate Google Cloud applications directly into our vehicle computers,” added Hirschheydt.

Autonomous & AI

The comparison between countries reveals a widespread openness to highly automated and autonomous driving in Asia across all age groups. In China, nine out of 10 respondents (90 percent) view the relevant technologies as a useful development, while in Japan, almost three-quarters (72 percent) share this sentiment. In France (60 percent) and the USA (56 percent), more than half of those surveyed have a positive attitude. In Germany, around one in two respondents (49 percent) feel the same. An AI-powered virtual travel companion is particularly popular in China, where nine out of 10 respondents (91 percent) say they would like to have such a service. In the USA (66 percent) and Japan (63 percent), around two-thirds express this wish, while in France (58 percent) and Germany (57 percent) more than half would be happy to have the technology.

There is broad agreement across all countries on the ideal size of a car display for infotainment content. Most people prefer larger displays, with 90 percent of respondents in China favouring this option.

In Germany (81 percent), France (79 percent) and the USA (80 percent), eight out of 10 respondents would like their navigation, vehicle data and music to be shown on large screens.

In Japan, the figure is more than two-thirds (69 percent). However, preferences differ significantly when it comes to technological details. While the majority of respondents in Japan (79 percent) and more than half in Germany (57 percent) prefer a simpler display on car screens, a slight majority in the USA (58 percent) favour more colours. By contrast, many features are popular in China (69 percent). In Japan (70 percent), the majority prefer a more straightforward digital design, while in Germany, around half feel the same way (55 percent).

There are also differences between countries when it comes to the question of whether a display should be controlled by voice or manually: voice control is particularly popular in Japan (67 percent), more than half are in favour of it in China (59 percent), while the number is significantly lower in Germany (43 percent). In the USA, just over half (55 percent) also prefer to operate a display manually.

Hybrid

The study shows that hybrid drivers in Germany have an above-average interest in all-electric mobility – a strong indication that hybrid cars can play a key role as a bridging technology for the transition to fully electric drives.

For example, 43 percent of respondents who currently use a vehicle with a combined combustion engine and electric motor say that their next car will definitely be an all-electric vehicle. Those who drive a gasoline or diesel vehicle are significantly less open to such a switch (12 and 19 percent respectively). In addition, a clear majority (58 percent) of hybrid drivers would be willing to buy an electric car without a government subsidy.

The data suggests that hybrid vehicles are boosting people’s confidence in e-mobility and may help reduce any reservations about fully electric vehicles. One group with significant future potential for this development is the 48 percent of respondents who do not drive an electric or hybrid car and for whom an all-electric car is not currently an option, but who are considering a hybrid as their next car.

Varying degree in e-cars

The shift to electric mobility is under pressure in Germany, where sales of all-electric cars are faltering. According to the latest figures of the Continental study, electric cars represent a significant share (10 percent) of the overall passenger-car fleet in China, while only 3 percent of respondents in Germany drive an all-electric car and 91 percent a car with a combustion engine (China: 80 percent). There is potential for higher sales of electric cars in Germany, particularly among those aged 18 to 34. In this age group, around two-thirds (64 percent) of respondents believe it is certain or likely that their next car will be fully electric – a trend that gradually diminishes in older generations.

A look at age-dependent attitudes toward electric mobility reveals that, like many other technological developments, e-mobility is more appealing to younger drivers than older ones. They are more willing to forgo subsidies: 50 percent of 25 to 34-year-olds would consider buying an electric car without government assistance. However, the willingness to fully finance an electric vehicle decreases significantly among those aged 45 and older.

EVs and subsidy

The study found that two-thirds of respondents in Germany link the purchase of an electric car to a government subsidy is an expression of their concerns about being unable to finance an electric car on their own. In Germany, 71 percent of respondents worry that mobility will no longer be affordable due to rising energy prices. In the 2022 Mobility Study, 73 percent of people in Germany expressed their concerns about the affordability of mobility.

What’s more, 65 percent of respondents fear that they will not be able to afford an electric car in the near future and 56 percent are worried that driving could soon become too expensive for them. As a result, a clear majority (80 percent) expect policymakers to create the framework conditions to ensure that driving remains affordable. At the same time, they believe driving should be made more sustainable in the most cost-neutral way possible. Almost three-quarters (73 percent) of respondents think that the cost of environmentally friendly cars needs to fall. Regulatory interventions such as a speed limit of 130 kmph on highways are met with acceptance (62 percent), provided they do not lead to price increases. Younger respondents are less price-sensitive. They are much more prepared to pay a premium for environmentally friendly cars, especially if they are completely carbon-neutral in production and operation (40 percent of 18 to 24-year-olds compared with 13 percent of 45 to 54-year-olds).

Sustainable tyres

Sustainability is an important concern for people with cars is also demonstrated by their attitude to tyres. According to the study, almost eight out of 10 drivers in Germany (84 percent) who also value tyre recycling consider it important that their tyres contain an increasing share of environmentally friendly materials. When purchasing tyres, younger people (61 percent of 25 to 34-year-olds) are more concerned than older people about what happens to the tyres at the end of their service life.

Furthermore, 44 percent of car owners in Germany would be willing to pay a premium for tyres made from a higher share of renewable and sustainable materials. Here again, this willingness is most pronounced among 25 to 34-year-olds (65 percent).

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MG SELECT and designer Gaurav Gupta have collaborated to produce an artistic version of the MG Cyberster. The project was revealed on 17 January 2026 at the opening of the designer's menswear flagship store in New Delhi. The partnership integrates automotive engineering with textiles and sculpture.

The MG Cyberster is a convertible sportscar with a claimed acceleration of zero to 100 kmph in 3.2 seconds. The creative process for this interpretation lasted six months, focusing on translating speed into a visual language. The vehicle's exterior features brocade patchwork and zari embroidery, applying traditional Indian craft techniques to an industrial surface.

The car incorporates organic forms and tonal gradients that follow the vehicle's contours. A custom hood features the Serpent Infinity motif, a symbol used in the designer's previous collections to represent energy and transformation. This integration of material and form treats the vehicle as a moving artwork rather than a machine.

The project serves as a bridge between the automotive sector and the lifestyle market. It aligns with the launch of the MG SELECT brand, which focuses on the intersection of performance design, fashion, and culture.

Gaurav Gupta, said: “I approached the car as I do couture, shaping it with movement and energy. The Serpent Infinity extends my creative narrative into a new medium. Elements of traditional Indian embroidery and embellishment are reinterpreted for the automotive form, merging heritage craftsmanship with modern technology. Every surface and curve has a purpose.”

Milind Shah, Interim Head – MG SELECT, JSW MG Motor India, added, “We see MG SELECT as a bridge between automotive engineering and contemporary lifestyle, where a car becomes part of a wider ecosystem of fashion, art and culture. Our focus is on creating moments where performance-led design naturally intersects with the worlds our customers already engage with. The Cyberster represents a modern interpretation of the iconic roadster, and collaboration with Gaurav allows us to express that philosophy beyond the car itself, through form, materiality and emotion.”

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Toyota Kirloskar Motor (TKM) has concluded its 36th iCARE initiative, an employee volunteerism programme, at the Government High School in Kengeri Upanagara, Bengaluru. The project involved over 590 volunteers, including employees and their families, who worked to renovate the school library and create educational materials.

The initiative focused on transforming the library into a functional reading space. Volunteers painted the facility, created wall murals and assembled new furniture, including racks, tables and chairs. They also added new books and established a cataloguing system. To support curriculum learning, the team produced 300 Science and Social Science educational cards designed to assist students with independent study and memory retention.

This project aligns with the National Education Policy (NEP) 2020, which identifies school libraries as resources for literacy and multilingual learning. TKM’s corporate social responsibility strategy focuses on six pillars: Education, Health & Hygiene, Environment, Skill Development, Road Safety and Disaster Management.

Since its inception in 2017, the iCARE programme has reached more than 68,800 students and community members near TKM’s operations. The programme utilises the company’s principles of kaizen (continuous improvement) to address local infrastructure needs.

Sudeep Dalvi, Chief Communication Officer and Project Senior Vice-President, Toyota Kirloskar Motor, said, "At Toyota, we believe education thrives when curiosity is nurtured and learning spaces inspire young minds. Through the 36th iCARE initiative, Toyota is promoting a culture of focus on education and reading with enthusiasm among students to instill them with confidence towards lifelong learning.”

The initiative was timed to coincide with International Education Month, focusing on the role of physical learning environments in foundational literacy.

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Jeep India has launched Jeep Confidence 7, a long-term ownership and care package for its Compass and Meridian models with prices starting at INR 41,926 and INR 47,024, respectively.

The programme provides coverage for up to seven years, incorporating warranty, maintenance and roadside assistance to manage ownership costs and vehicle value.

The scheme includes an Assured Buyback (ABB) option, offered through authorised dealers, which guarantees a resale value of up to 60 percent of the ex-showroom price, depending on the vehicle's age and mileage. To manage service expenses, the programme offers an Annual Maintenance Contract (AMC) with costs starting from approximately INR 38 per day. According to the company, this can result in savings of up to 33 percent on scheduled service parts and labour.

The package features several service-oriented benefits, including Priority Ownership and an Express Service designed to complete specific tasks within 90 minutes. A Courtesy Edge provision ensures that if general repairs or services exceed two days, customers are provided with a loaner vehicle or taxi support to maintain mobility.

Additional components of the programme include Roadside Assistance (RSA) for the full seven-year duration and a INR 2,000 voucher for Jeep lifestyle merchandise. The extended warranty is transferable to subsequent owners, which is intended to support the vehicle's resale market value.

Kumar Priyesh, Business Head and Director – Automotive Brands, Stellantis India, said, “Jeep Confidence 7 reflects our unwavering promise to our customers—an elevated, dependable ownership experience that stands true to the Jeep brand’s heritage of trust. Customers today seek transparency, long-term value, and effortless service engagement. With Jeep Confidence 7, we are amplifying assurance, convenience, and peace of mind, ensuring that every Jeep customer feels supported throughout their entire journey.”

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Maruti Suzuki India, the country’s largest passenger vehicle manufacturer, has started exports of its premium made-in-India Victoris SUV.

Launched in September 2025, the Victoris SUV is available in multiple powertrain options, including petrol with strong hybrid, Allgrip Select (4x4) and factory-fitted S-CNG with an underbody tank design. The SUV can be had with a 1.5-litre hybrid powertrain with EV mode and e-CVT transmission, a multi-terrain 4x4 system with four drive modes and a CNG variant with dual ECUs.

To begin with, the company has earmarked over 450 vehicles to ship from Mundra and Pipavav ports for global markets.

Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India, said, “Maruti Suzuki’s export journey is guided by the vision of Make in India, Make for the World. In calendar year 2025, with exports of over 3.9 lakh vehicles, we emerged as India’s number one passenger vehicle exporter for the fifth year in a row. The year also marked our re-entry into Europe with the start of exports of our first battery electric vehicle, e Vitara.”

He added, “If we look at growth of India’s passenger vehicle exports in the past five years from CY2020 to CY2025, while the rest of industry grew by 1.43 times, Maruti Suzuki exports grew by 4.67 times. The addition of Victoris will further support our export ambitions, and we are hopeful it will be well received in international markets.”

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