Young People See Cars As Status Symbol Finds Continental Study

Continental Mobility Study

German tier 1 supplier Continental recently commissioned a representative mobility study in August 2024 to understand the perception about young people on mobility needs.

For the Mobility Study 2024, infas was commissioned by Continental in August 2024 to survey a total of around 5,000 people aged 18 and over in Germany, China, France, Japan and the USA about their mobility habits and attitudes to a variety of mobility issues. In each country, the respective sample is representative of the population; for China, it is representative of the urban population. The aim of the Continental Mobility Study, now in its eighth edition since 2011, is to provide an international comparison of people’s attitudes toward current and future developments in mobility and their personal usage habits. The range of topics covered in this year’s study included automated driving, user experience, AI in cars, sustainable mobility concepts, mobility in urban areas, the affordability of mobility and attitudes toward government regulation in the mobility sector.

The key findings found that overall, 84 percent of car owners in Germany, regardless of age, believe that it is important to own a car. For almost 90 percent, having a car is essential for shopping and running other errands. The majority of young people in Germany are particularly enthusiastic about technological advances in cars. They look forward to the benefits self-driving cars will offer in terms of being able to read, play video games or work (51 percent of 25 to 34-year-olds). In addition to autonomous driving, artificial intelligence (AI) in the form of digital voice assistants is very popular with this group. There is a similar level of approval in the four other countries surveyed in the study.

Philipp von Hirschheydt, Executive Board member responsible for the Automotive group sector, Continental, said, “The findings show that the response to new technologies such as automated driving, large displays and AI in cars varies greatly between generations and also between countries. That’s why we aim to provide customised solutions – market-specific, tailor-made and modular.”

The findings of the study also reveal the current status of the trend toward lower-emission mobility worldwide. Particularly striking is that acceptance of fully electric cars remains low.

In Germany, only 3 percent of all car owners have an electric vehicle. However, just over a third of respondents who do not yet own an electric vehicle believe their next car will be fully electric (39 percent, compared with 34 percent in 2022). By contrast, hybrid drives are highly popular across all countries. In Germany (48 percent) and the USA (47 percent), nearly half of respondents who do not own an electric car can imagine their next vehicle being a hybrid with a combustion engine and an electric motor.

In China, that figure rises to almost nine out of 10 respondents (86 percent). This means that hybrid cars could increasingly bridge the gap to e-mobility and give it a renewed boost. With a share of 68 percent, younger people in Germany aged between 25 and 34 are particularly interested in electric cars – also compared with their international peers.

Vehicle as a status symbol 

On the one hand, younger people up to the age of 34 in Germany do not feel that attached to cars. For them, more than for older respondents, it is one of many means of transportation available. On the other hand, generation Y and Z drivers born in the 1990s and later have a clear emotional connection to their cars: for more than half of 18 to 34-year-olds (54 percent) in Germany, cars are regarded as a status symbol – twice the share among respondents aged 45 and over. People aged between 18 and 34, particularly those living in large cities, see cars as a prestige item (67 percent). In small towns and rural areas, the approval rate is around 49 percent. This view of the car is accompanied by growing expectations. Of the 25 to 34-year-olds surveyed, for example, 51 percent believe that cars of the future should not only be a safe means of transportation, but also a place to relax and work.

Tech attracts young people

The study also found that younger people in Germany also had a positive attitude toward highly automated and autonomous driving, with around two-thirds (65 percent) of 18 to 34-year-olds seeing this as a useful development. Among older respondents aged 55 and over, 39 percent share this view. Around two-thirds of younger people up to the age of 34 also believe that state-of-the-art technologies should be mandatory in newly registered cars in order to make traffic even safer – a viewpoint that signals approval of the EU directive requiring certain advanced driver assistance systems in new cars, which has been in force since July 2024.

Another future technology that is particularly popular with younger people is AI assistants in cars. Almost three-quarters of respondents (74 percent) between the ages of 18 and 34 would welcome an AI voice as a service that, like a virtual travel companion, provides useful information about sights and restaurants along the route, finds the nearest gas or charging station, searches for free parking spaces or even compiles personal messages.

“Younger people in particular have changing expectations of cars. These are closely linked to pioneering technologies such as automated driving, which deliver new user experiences. At Continental, we’re already equipping cars with AI. Together with our partner Google Cloud, we have developed a virtual companion for drivers. We are particularly proud to be one of the first automotive suppliers worldwide to integrate Google Cloud applications directly into our vehicle computers,” added Hirschheydt.

Autonomous & AI

The comparison between countries reveals a widespread openness to highly automated and autonomous driving in Asia across all age groups. In China, nine out of 10 respondents (90 percent) view the relevant technologies as a useful development, while in Japan, almost three-quarters (72 percent) share this sentiment. In France (60 percent) and the USA (56 percent), more than half of those surveyed have a positive attitude. In Germany, around one in two respondents (49 percent) feel the same. An AI-powered virtual travel companion is particularly popular in China, where nine out of 10 respondents (91 percent) say they would like to have such a service. In the USA (66 percent) and Japan (63 percent), around two-thirds express this wish, while in France (58 percent) and Germany (57 percent) more than half would be happy to have the technology.

There is broad agreement across all countries on the ideal size of a car display for infotainment content. Most people prefer larger displays, with 90 percent of respondents in China favouring this option.

In Germany (81 percent), France (79 percent) and the USA (80 percent), eight out of 10 respondents would like their navigation, vehicle data and music to be shown on large screens.

In Japan, the figure is more than two-thirds (69 percent). However, preferences differ significantly when it comes to technological details. While the majority of respondents in Japan (79 percent) and more than half in Germany (57 percent) prefer a simpler display on car screens, a slight majority in the USA (58 percent) favour more colours. By contrast, many features are popular in China (69 percent). In Japan (70 percent), the majority prefer a more straightforward digital design, while in Germany, around half feel the same way (55 percent).

There are also differences between countries when it comes to the question of whether a display should be controlled by voice or manually: voice control is particularly popular in Japan (67 percent), more than half are in favour of it in China (59 percent), while the number is significantly lower in Germany (43 percent). In the USA, just over half (55 percent) also prefer to operate a display manually.

Hybrid

The study shows that hybrid drivers in Germany have an above-average interest in all-electric mobility – a strong indication that hybrid cars can play a key role as a bridging technology for the transition to fully electric drives.

For example, 43 percent of respondents who currently use a vehicle with a combined combustion engine and electric motor say that their next car will definitely be an all-electric vehicle. Those who drive a gasoline or diesel vehicle are significantly less open to such a switch (12 and 19 percent respectively). In addition, a clear majority (58 percent) of hybrid drivers would be willing to buy an electric car without a government subsidy.

The data suggests that hybrid vehicles are boosting people’s confidence in e-mobility and may help reduce any reservations about fully electric vehicles. One group with significant future potential for this development is the 48 percent of respondents who do not drive an electric or hybrid car and for whom an all-electric car is not currently an option, but who are considering a hybrid as their next car.

Varying degree in e-cars

The shift to electric mobility is under pressure in Germany, where sales of all-electric cars are faltering. According to the latest figures of the Continental study, electric cars represent a significant share (10 percent) of the overall passenger-car fleet in China, while only 3 percent of respondents in Germany drive an all-electric car and 91 percent a car with a combustion engine (China: 80 percent). There is potential for higher sales of electric cars in Germany, particularly among those aged 18 to 34. In this age group, around two-thirds (64 percent) of respondents believe it is certain or likely that their next car will be fully electric – a trend that gradually diminishes in older generations.

A look at age-dependent attitudes toward electric mobility reveals that, like many other technological developments, e-mobility is more appealing to younger drivers than older ones. They are more willing to forgo subsidies: 50 percent of 25 to 34-year-olds would consider buying an electric car without government assistance. However, the willingness to fully finance an electric vehicle decreases significantly among those aged 45 and older.

EVs and subsidy

The study found that two-thirds of respondents in Germany link the purchase of an electric car to a government subsidy is an expression of their concerns about being unable to finance an electric car on their own. In Germany, 71 percent of respondents worry that mobility will no longer be affordable due to rising energy prices. In the 2022 Mobility Study, 73 percent of people in Germany expressed their concerns about the affordability of mobility.

What’s more, 65 percent of respondents fear that they will not be able to afford an electric car in the near future and 56 percent are worried that driving could soon become too expensive for them. As a result, a clear majority (80 percent) expect policymakers to create the framework conditions to ensure that driving remains affordable. At the same time, they believe driving should be made more sustainable in the most cost-neutral way possible. Almost three-quarters (73 percent) of respondents think that the cost of environmentally friendly cars needs to fall. Regulatory interventions such as a speed limit of 130 kmph on highways are met with acceptance (62 percent), provided they do not lead to price increases. Younger respondents are less price-sensitive. They are much more prepared to pay a premium for environmentally friendly cars, especially if they are completely carbon-neutral in production and operation (40 percent of 18 to 24-year-olds compared with 13 percent of 45 to 54-year-olds).

Sustainable tyres

Sustainability is an important concern for people with cars is also demonstrated by their attitude to tyres. According to the study, almost eight out of 10 drivers in Germany (84 percent) who also value tyre recycling consider it important that their tyres contain an increasing share of environmentally friendly materials. When purchasing tyres, younger people (61 percent of 25 to 34-year-olds) are more concerned than older people about what happens to the tyres at the end of their service life.

Furthermore, 44 percent of car owners in Germany would be willing to pay a premium for tyres made from a higher share of renewable and sustainable materials. Here again, this willingness is most pronounced among 25 to 34-year-olds (65 percent).

Cars24 Introduces Refreshed Brand Identity

Cars24

Cars24 has unveiled a refreshed brand identity, moving from its original transactional focus towards a car ownership ecosystem.

Founded in 2015, the company originally utilised an all-caps logo – CARS24 – to establish a presence in a fragmented market. The updated identity shifts the name to sentence case, Cars24, which the company states reflects maturity and a focus on trust.

The core of the redesign features an open circular logo. According to the company, this form represents the continuity of car ownership, where vehicles change hands and user needs evolve. The open shape is intended to signal flexibility rather than closure.

The brand has also replaced its traditional blue with a brighter shade. This ‘younger blue’ is intended to make the brand appear more attentive and human as it scales its operations.

The identity update was the result of over 1,200 hours of design and iteration. The goal of the project was to create a look that remains relevant as the company expands its services beyond buying and selling into broader ownership systems.

Vikram Chopra, Founder & CEO, Cars24, said, “When we started, being loud helped. But as the company and the team grew up, the work started speaking for itself. This change is about reflecting who we are today, calmer, more human and focused on earning trust over time.”

Maruti Suzuki India Increases Rail Dispatches To 585,000 Units, Up 18% In 2025

Maruti Rail Freight

Maruti Suzuki India, the country’s largest passenger vehicle manufacturer, has reported the dispatch of over 585,000 vehicles using the railway network in CY2025, which marked an 18 percent growth compared to CY2024.

Over the last decade, the company's use of rail for outbound logistics has risen from 5.1 percent in 2016 to approximately 26 percent in 2025. The shift aims to reduce carbon emissions, oil imports and road congestion.

In 2025, Maruti Suzuki India inaugurated an in-plant railway siding at its Manesar facility. The company also became the first manufacturer to dispatch vehicles to the Kashmir valley using the railway bridge over the Chenab river.

Combined dispatches from in-plant sidings at Gujarat and Manesar accounted for 53 percent of the company's total rail volumes during the year. The manufacturer currently employs 45 flexi-deck rakes, with each train capable of transporting approximately 260 vehicles.

The company was the first automaker to receive an Automobile-Freight-Train-Operator (AFTO) license in 2013. Since FY2014-15, it has transported more than 2.8 million vehicles to 600 cities using a hub-and-spoke model.

Hisashi Takeuchi, MD & CEO, Maruti Suzuki India, said, “The year 2025 marks our highest-ever rail dispatch, with over 585,000 units. During the year, we strengthened our green logistic efforts through two landmark events – the inauguration of India’s largest automobile in-plant railway siding at our Manesar facility and second was we dispatched vehicles by rail to Kashmir valley through the world's highest railway arch bridge over Chenab river, a first by any automobile manufacturer. Our mid-term goal is to increase rail-based vehicle dispatches to 35 percent by FY 2030-31, contributing to India’s net-zero ambition by 2070. Maruti Suzuki India has adopted a comprehensive ‘Circular Mobility’ approach to sustainability, aiming to reduce its carbon footprint across the entire vehicle lifecycle – from design and production to logistics and end-of-life vehicle (ELV) management.”

Kenta Kon Appointed President & CEO Of Toyota Motor Corp, Koji Sato Transitioned As Vice-Chairman & CIO

Kenta Kon

Japanese automotive major Toyota Motor Corporation (TMC) has announced a restructuring of its executive leadership and Board of Directors. The changes to the executive structure will take effect on 1 April 2026, while board appointments remain subject to the 122nd Ordinary General Shareholders' Meeting.

Koji Sato, currently President and Member of the Board of Directors, will transition to Vice Chairman and the newly created role of Chief Industry Officer (CIO). Kenta Kon, currently Operating Officer, has been appointed as the incoming President and Chief Executive Officer.

Under this structure, Sato will oversee industry collaboration and external relations. Kon will lead internal management, focusing on company-wide reforms and value chain integration.

The board cited the need for decision-making in a changing environment as the primary driver for the move. Sato’s role as CIO reflects his responsibilities as Chairman of the Japan Automobile Manufacturers Association (JAMA) and Vice Chair of Keidanren (Japan Business Federation). These positions require him to lead policy proposals and industry-wide coordination to maintain international competitiveness.

The appointment of Kenta Kon as CEO follows his tenure as Chief Financial Officer, where he managed efforts to lower break-even volumes and improve the company's earnings structure. His experience at Woven by Toyota is expected to support the company’s transition into a mobility-focused organisation.

The board determined that Sato’s external commitments as a coordinator for the Japanese automotive industry required a structure that separates industry-level leadership from day-to-day corporate operations. The proposal for the new personnel structure was approved during a board meeting on 6 February.

The transition aims to improve Toyota’s earning power and strengthen partnerships within and beyond the automotive sector.

Force Motors Posts Best-Ever Third-Quarter Performance

Force Motors Posts Best-Ever Third-Quarter Performance

Force Motors Limited reported its strongest third-quarter performance to date, with double-digit revenue growth and sharply higher profit margins for the three months ended December 31 2025, extending its record run in the 2025–26 financial year.

The Pune-based vehicle maker recorded standalone revenue of  INR 21.55 billion in the quarter, up 13 percent year on year. Earnings before interest, tax, depreciation and amortisation rose 63 percent to INR 4.01 billion, while profit before tax, excluding exceptional items, increased 91 percent to INR 3.28 billion.

Including exceptional items, profit before tax rose to INR 5.39 billion, more than three times the level a year earlier, while profit after tax climbed 266 percent to INR 4.03 billion. The company reported no debt at the end of the quarter.

For the first nine months of the financial year, revenue rose 14 percent to INR 65.83 billion. EBITDA increased 43 percent to INR 11.45 billion, while profit before tax after exceptional items nearly doubled to INR 11.42 billion. Profit after tax for the period rose 153 percent to INR 9.38 billion.

Domestic volumes grew 25 percent during the nine-month period, supported by demand across the Urbania, Traveller, Gurkha (defence variants), Monobus and Trax platforms. Export volumes increased 30 per cent year on year, led by growth in light commercial vehicles, special vehicles and utility vehicles.

The Traveller platform-maintained segment leadership, with market share consistently above 70 percent, the company said.

Prasan Firodia, managing director of Force Motors Limited, said, “The performance in the third quarter reflects steady demand across our core product segments and improved operating leverage as volumes have scaled through the year. Growth has been broad-based, supported by continued traction in shared mobility, defence-related applications, and export markets.”

He added that demand visibility remained healthy in intra-city and inter-city passenger mobility, with institutional and fleet customers continuing to prioritise purpose-built platforms.

“Given the momentum we have gained and with Q4 underway, we are confident of closing the year on a strong note and delivering our best financial performance to date,” Firodia said.