German tier 1 supplier Continental recently commissioned a representative mobility study in August 2024 to understand the perception about young people on mobility needs.

For the Mobility Study 2024, infas was commissioned by Continental in August 2024 to survey a total of around 5,000 people aged 18 and over in Germany, China, France, Japan and the USA about their mobility habits and attitudes to a variety of mobility issues. In each country, the respective sample is representative of the population; for China, it is representative of the urban population. The aim of the Continental Mobility Study, now in its eighth edition since 2011, is to provide an international comparison of people’s attitudes toward current and future developments in mobility and their personal usage habits. The range of topics covered in this year’s study included automated driving, user experience, AI in cars, sustainable mobility concepts, mobility in urban areas, the affordability of mobility and attitudes toward government regulation in the mobility sector.

The key findings found that overall, 84 percent of car owners in Germany, regardless of age, believe that it is important to own a car. For almost 90 percent, having a car is essential for shopping and running other errands. The majority of young people in Germany are particularly enthusiastic about technological advances in cars. They look forward to the benefits self-driving cars will offer in terms of being able to read, play video games or work (51 percent of 25 to 34-year-olds). In addition to autonomous driving, artificial intelligence (AI) in the form of digital voice assistants is very popular with this group. There is a similar level of approval in the four other countries surveyed in the study.

Philipp von Hirschheydt, Executive Board member responsible for the Automotive group sector, Continental, said, “The findings show that the response to new technologies such as automated driving, large displays and AI in cars varies greatly between generations and also between countries. That’s why we aim to provide customised solutions – market-specific, tailor-made and modular.”

The findings of the study also reveal the current status of the trend toward lower-emission mobility worldwide. Particularly striking is that acceptance of fully electric cars remains low.

In Germany, only 3 percent of all car owners have an electric vehicle. However, just over a third of respondents who do not yet own an electric vehicle believe their next car will be fully electric (39 percent, compared with 34 percent in 2022). By contrast, hybrid drives are highly popular across all countries. In Germany (48 percent) and the USA (47 percent), nearly half of respondents who do not own an electric car can imagine their next vehicle being a hybrid with a combustion engine and an electric motor.

In China, that figure rises to almost nine out of 10 respondents (86 percent). This means that hybrid cars could increasingly bridge the gap to e-mobility and give it a renewed boost. With a share of 68 percent, younger people in Germany aged between 25 and 34 are particularly interested in electric cars – also compared with their international peers.

Vehicle as a status symbol 

On the one hand, younger people up to the age of 34 in Germany do not feel that attached to cars. For them, more than for older respondents, it is one of many means of transportation available. On the other hand, generation Y and Z drivers born in the 1990s and later have a clear emotional connection to their cars: for more than half of 18 to 34-year-olds (54 percent) in Germany, cars are regarded as a status symbol – twice the share among respondents aged 45 and over. People aged between 18 and 34, particularly those living in large cities, see cars as a prestige item (67 percent). In small towns and rural areas, the approval rate is around 49 percent. This view of the car is accompanied by growing expectations. Of the 25 to 34-year-olds surveyed, for example, 51 percent believe that cars of the future should not only be a safe means of transportation, but also a place to relax and work.

Tech attracts young people

The study also found that younger people in Germany also had a positive attitude toward highly automated and autonomous driving, with around two-thirds (65 percent) of 18 to 34-year-olds seeing this as a useful development. Among older respondents aged 55 and over, 39 percent share this view. Around two-thirds of younger people up to the age of 34 also believe that state-of-the-art technologies should be mandatory in newly registered cars in order to make traffic even safer – a viewpoint that signals approval of the EU directive requiring certain advanced driver assistance systems in new cars, which has been in force since July 2024.

Another future technology that is particularly popular with younger people is AI assistants in cars. Almost three-quarters of respondents (74 percent) between the ages of 18 and 34 would welcome an AI voice as a service that, like a virtual travel companion, provides useful information about sights and restaurants along the route, finds the nearest gas or charging station, searches for free parking spaces or even compiles personal messages.

“Younger people in particular have changing expectations of cars. These are closely linked to pioneering technologies such as automated driving, which deliver new user experiences. At Continental, we’re already equipping cars with AI. Together with our partner Google Cloud, we have developed a virtual companion for drivers. We are particularly proud to be one of the first automotive suppliers worldwide to integrate Google Cloud applications directly into our vehicle computers,” added Hirschheydt.

Autonomous & AI

The comparison between countries reveals a widespread openness to highly automated and autonomous driving in Asia across all age groups. In China, nine out of 10 respondents (90 percent) view the relevant technologies as a useful development, while in Japan, almost three-quarters (72 percent) share this sentiment. In France (60 percent) and the USA (56 percent), more than half of those surveyed have a positive attitude. In Germany, around one in two respondents (49 percent) feel the same. An AI-powered virtual travel companion is particularly popular in China, where nine out of 10 respondents (91 percent) say they would like to have such a service. In the USA (66 percent) and Japan (63 percent), around two-thirds express this wish, while in France (58 percent) and Germany (57 percent) more than half would be happy to have the technology.

There is broad agreement across all countries on the ideal size of a car display for infotainment content. Most people prefer larger displays, with 90 percent of respondents in China favouring this option.

In Germany (81 percent), France (79 percent) and the USA (80 percent), eight out of 10 respondents would like their navigation, vehicle data and music to be shown on large screens.

In Japan, the figure is more than two-thirds (69 percent). However, preferences differ significantly when it comes to technological details. While the majority of respondents in Japan (79 percent) and more than half in Germany (57 percent) prefer a simpler display on car screens, a slight majority in the USA (58 percent) favour more colours. By contrast, many features are popular in China (69 percent). In Japan (70 percent), the majority prefer a more straightforward digital design, while in Germany, around half feel the same way (55 percent).

There are also differences between countries when it comes to the question of whether a display should be controlled by voice or manually: voice control is particularly popular in Japan (67 percent), more than half are in favour of it in China (59 percent), while the number is significantly lower in Germany (43 percent). In the USA, just over half (55 percent) also prefer to operate a display manually.

Hybrid

The study shows that hybrid drivers in Germany have an above-average interest in all-electric mobility – a strong indication that hybrid cars can play a key role as a bridging technology for the transition to fully electric drives.

For example, 43 percent of respondents who currently use a vehicle with a combined combustion engine and electric motor say that their next car will definitely be an all-electric vehicle. Those who drive a gasoline or diesel vehicle are significantly less open to such a switch (12 and 19 percent respectively). In addition, a clear majority (58 percent) of hybrid drivers would be willing to buy an electric car without a government subsidy.

The data suggests that hybrid vehicles are boosting people’s confidence in e-mobility and may help reduce any reservations about fully electric vehicles. One group with significant future potential for this development is the 48 percent of respondents who do not drive an electric or hybrid car and for whom an all-electric car is not currently an option, but who are considering a hybrid as their next car.

Varying degree in e-cars

The shift to electric mobility is under pressure in Germany, where sales of all-electric cars are faltering. According to the latest figures of the Continental study, electric cars represent a significant share (10 percent) of the overall passenger-car fleet in China, while only 3 percent of respondents in Germany drive an all-electric car and 91 percent a car with a combustion engine (China: 80 percent). There is potential for higher sales of electric cars in Germany, particularly among those aged 18 to 34. In this age group, around two-thirds (64 percent) of respondents believe it is certain or likely that their next car will be fully electric – a trend that gradually diminishes in older generations.

A look at age-dependent attitudes toward electric mobility reveals that, like many other technological developments, e-mobility is more appealing to younger drivers than older ones. They are more willing to forgo subsidies: 50 percent of 25 to 34-year-olds would consider buying an electric car without government assistance. However, the willingness to fully finance an electric vehicle decreases significantly among those aged 45 and older.

EVs and subsidy

The study found that two-thirds of respondents in Germany link the purchase of an electric car to a government subsidy is an expression of their concerns about being unable to finance an electric car on their own. In Germany, 71 percent of respondents worry that mobility will no longer be affordable due to rising energy prices. In the 2022 Mobility Study, 73 percent of people in Germany expressed their concerns about the affordability of mobility.

What’s more, 65 percent of respondents fear that they will not be able to afford an electric car in the near future and 56 percent are worried that driving could soon become too expensive for them. As a result, a clear majority (80 percent) expect policymakers to create the framework conditions to ensure that driving remains affordable. At the same time, they believe driving should be made more sustainable in the most cost-neutral way possible. Almost three-quarters (73 percent) of respondents think that the cost of environmentally friendly cars needs to fall. Regulatory interventions such as a speed limit of 130 kmph on highways are met with acceptance (62 percent), provided they do not lead to price increases. Younger respondents are less price-sensitive. They are much more prepared to pay a premium for environmentally friendly cars, especially if they are completely carbon-neutral in production and operation (40 percent of 18 to 24-year-olds compared with 13 percent of 45 to 54-year-olds).

Sustainable tyres

Sustainability is an important concern for people with cars is also demonstrated by their attitude to tyres. According to the study, almost eight out of 10 drivers in Germany (84 percent) who also value tyre recycling consider it important that their tyres contain an increasing share of environmentally friendly materials. When purchasing tyres, younger people (61 percent of 25 to 34-year-olds) are more concerned than older people about what happens to the tyres at the end of their service life.

Furthermore, 44 percent of car owners in Germany would be willing to pay a premium for tyres made from a higher share of renewable and sustainable materials. Here again, this willingness is most pronounced among 25 to 34-year-olds (65 percent).

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Kia India, one of the leading passenger vehicle manufacturers, has reported its best-ever monthly wholesale performance of 32,017 units in September 2026, representing a 41 percent increase compared to 22,700 units sold last year.

For Q3 of CY2026, the company recorded sales of 89,259 units, reflecting a 38.5 percent growth over 64,443 units for the same period last year.

In terms of YTD (January – September 2026) cumulative sales reached 253,008 units, marking a 22.5 percent increase from 206,582 units reported during the corresponding period in 2025.

Kia India attributed the robust performance to healthy demand across its portfolio incuding Seltos and Sonet models, alongside contributions from the Carens, Carens Clavis, Clavis EV, Syros EV and Sorento, which is offered in diesel and hybrid powertrain options. The company's powertrain options now span petrol, diesel, CNG, hybrid, and electric configurations across its product range.

Atul Sood, Senior Vice-President of Sales and Marketing, Kia India, said, "Our strong performance in September and across the third quarter reflects the continued trust of our customers and the strength of Kia’s evolving portfolio. The Seltos and Sonet continue to be key contributors to our growth, while the strong response to the Sorento and Syros EV reinforces our strategy of expanding into new segments and powertrain categories in line with evolving customer aspirations. As mobility needs become increasingly diverse, we are focused on providing meaningful choice across conventional, CNG, hybrid and electric powertrains, supported by ownership solutions that address real customer needs. We remain committed to building on this momentum through distinctive products, advanced technologies and differentiated experiences designed around the needs of Indian customers."

At present, Kia India operates a retail and service network comprising 915 touchpoints across 425 cities, alongside 137 certified pre-owned outlets across the country.

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Toyota Kirloskar Motor (TKM), one of the leading passenger vehicle manufacturers, has reported its total wholesales of 28,218 units in September 2026, comprising 25,027 units sold in the domestic market and 3,191 units exported.

For the YTD period (January – September 2026), the automaker reported cumulative total sales of 294,914 units, representing an 8 percent increase compared to 272,824 units sold last year.

Domestic sales for the 9-month period rose 9 percent to 269,619 units, up from 247,081 units in the previous year, while exports reached 25,295 units, compared to 25,743 units a year ago.

Sabari Manohar, Executive Vice-President of Sales-Service-Used Car Business, Toyota Kirloskar Motor, said, "September witnessed continued customer interest across segments, supported by our focus on quality, durability and reliability. As we enter the festive season, we remain committed to strengthening customer engagement and working closely with our dealer partners to deliver enhanced mobility experiences and address evolving customer needs."

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Nissan Motor India, one of the leading passenger vehicle manufacturers, has announced its wholesales for September 2026.

The company sold 10,025 units last month, comprising 3,300 units in the domestic market, up 100 percent YoY, as against 1,652 units last year. Exports, on the other hand, came to 6,725 units.

Deliveries during the month were supported by sales across the company's SUV portfolio, including the Nissan Tekton, Magnite, and Gravite, alongside expansion of its retail network.

Saurabh Vatsa, Managing Director, Nissan Motor India, said, "Our domestic volumes nearly doubled year-on-year in September, validating Nissan’s product-led strategy, the strength and capability of our network, the contribution of our finance and business partners, and the increasing confidence of Indian customers in the Nissan brand. The growing volumes in the domestic market give us a strong foundation to build scale in India. We would also like to acknowledge the continued support of our international dealers, distributors and customers across overseas markets, who are enabling us to deliver a robust export performance. We are confident about the opportunity ahead and remain committed to accelerating our momentum through distinctive products and a stronger network for customers who value the Nissan brand and its products."

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Mumbai-headquartered automotive major Tata Motors Passenger Vehicles has announced its wholesales for September 2026 and Q2 FY2027.

The company reported sold 70,210 passenger vehicles last month, up 15 percent YoY, as against 60,907 units last year. In the domestic market sales grew 15 percent YoY to 68,810 units from 59,667 units a year ago, while exports grew by 13 percent to 1,400 units. Monthly electric vehicle dispatches reached 15,384 units, representing a 67 percent increase over 9,191 units in September 2025.

In Q2 FY2027, the wholesales touched 201,723 units, up 40 percent YoY, as against 144,397 units for the same period last year. The domestic market saw a healthy uptick of 40 percent YoY at 140,189 units, while exports clocked 20 percent YoY growth to 5,049 units. Electric vehicle sales, comprising domestic and export volumes, came at 47,150 units for the quarter, reflecting a 90 percent YoY increase over 24,855 units.

Interestingly, for Q2 FY2027, electric vehicles accounted for 23 percent of the company’s total sales volume, while CNG models contributed 28 percent, bringing the combined volume of alternative powertrains to 51 percent of overall deliveries.

Shailesh Chandra, MD and CEO, Tata Motors Passenger Vehicles, said, “In Q2 FY27, passenger vehicle demand sustained the strong momentum seen following GST 2.0, despite the quarter being seasonally softer. Industry Vahan volumes grew around 24 percent YoY, led by increasing adoption of greener powertrains, providing a promising backdrop for the forthcoming festive season. For Tata Motors Passenger Vehicles, Q2 FY27 was our highest-ever quarter, with sales of 201,723 units and industry-beating growth of 40 percent YoY. We ended the quarter on a strong note, crossing the 70,000-unit sales milestone in September and look forward to carrying this momentum as we enter the festive period. Our greener powertrain portfolio continued to be a significant growth driver. EVs recorded their highest-ever quarterly sales of over 47,000 units, growing 90 percent YoY, with EV penetration in our portfolio rising sharply to 23 percent, compared with around 8 percent for the industry. CNG also delivered its highest-ever quarterly sales and accounted for 28 percent of our volumes. Together, EV and CNG now contribute 51 percent of our sales, reflecting the rapid shift in customer preference towards greener mobility.”

“Customer response remained strong across our portfolio, with Punch emerging as India’s highest-selling SUV during the quarter. Building on the momentum of our Q1 launches, we further strengthened our portfolio with Curvv SeriesX, Sierra Legend Series and the all-new Tata Aeris. We also unveiled our new customer-facing identity, TATA.CARS, reflecting the evolution of our brand in step with the aspirations of today’s Indian car buyer. Looking ahead, we remain optimistic about the festive season, supported by a strong order book and healthy customer traction across the portfolio. As we progressively scale up production, our focus will be on fully leveraging this demand, sustaining our growth momentum and further strengthening our competitive position in the market,” added Chandra.

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