German tier 1 supplier Continental recently commissioned a representative mobility study in August 2024 to understand the perception about young people on mobility needs.

For the Mobility Study 2024, infas was commissioned by Continental in August 2024 to survey a total of around 5,000 people aged 18 and over in Germany, China, France, Japan and the USA about their mobility habits and attitudes to a variety of mobility issues. In each country, the respective sample is representative of the population; for China, it is representative of the urban population. The aim of the Continental Mobility Study, now in its eighth edition since 2011, is to provide an international comparison of people’s attitudes toward current and future developments in mobility and their personal usage habits. The range of topics covered in this year’s study included automated driving, user experience, AI in cars, sustainable mobility concepts, mobility in urban areas, the affordability of mobility and attitudes toward government regulation in the mobility sector.

The key findings found that overall, 84 percent of car owners in Germany, regardless of age, believe that it is important to own a car. For almost 90 percent, having a car is essential for shopping and running other errands. The majority of young people in Germany are particularly enthusiastic about technological advances in cars. They look forward to the benefits self-driving cars will offer in terms of being able to read, play video games or work (51 percent of 25 to 34-year-olds). In addition to autonomous driving, artificial intelligence (AI) in the form of digital voice assistants is very popular with this group. There is a similar level of approval in the four other countries surveyed in the study.

Philipp von Hirschheydt, Executive Board member responsible for the Automotive group sector, Continental, said, “The findings show that the response to new technologies such as automated driving, large displays and AI in cars varies greatly between generations and also between countries. That’s why we aim to provide customised solutions – market-specific, tailor-made and modular.”

The findings of the study also reveal the current status of the trend toward lower-emission mobility worldwide. Particularly striking is that acceptance of fully electric cars remains low.

In Germany, only 3 percent of all car owners have an electric vehicle. However, just over a third of respondents who do not yet own an electric vehicle believe their next car will be fully electric (39 percent, compared with 34 percent in 2022). By contrast, hybrid drives are highly popular across all countries. In Germany (48 percent) and the USA (47 percent), nearly half of respondents who do not own an electric car can imagine their next vehicle being a hybrid with a combustion engine and an electric motor.

In China, that figure rises to almost nine out of 10 respondents (86 percent). This means that hybrid cars could increasingly bridge the gap to e-mobility and give it a renewed boost. With a share of 68 percent, younger people in Germany aged between 25 and 34 are particularly interested in electric cars – also compared with their international peers.

Vehicle as a status symbol 

On the one hand, younger people up to the age of 34 in Germany do not feel that attached to cars. For them, more than for older respondents, it is one of many means of transportation available. On the other hand, generation Y and Z drivers born in the 1990s and later have a clear emotional connection to their cars: for more than half of 18 to 34-year-olds (54 percent) in Germany, cars are regarded as a status symbol – twice the share among respondents aged 45 and over. People aged between 18 and 34, particularly those living in large cities, see cars as a prestige item (67 percent). In small towns and rural areas, the approval rate is around 49 percent. This view of the car is accompanied by growing expectations. Of the 25 to 34-year-olds surveyed, for example, 51 percent believe that cars of the future should not only be a safe means of transportation, but also a place to relax and work.

Tech attracts young people

The study also found that younger people in Germany also had a positive attitude toward highly automated and autonomous driving, with around two-thirds (65 percent) of 18 to 34-year-olds seeing this as a useful development. Among older respondents aged 55 and over, 39 percent share this view. Around two-thirds of younger people up to the age of 34 also believe that state-of-the-art technologies should be mandatory in newly registered cars in order to make traffic even safer – a viewpoint that signals approval of the EU directive requiring certain advanced driver assistance systems in new cars, which has been in force since July 2024.

Another future technology that is particularly popular with younger people is AI assistants in cars. Almost three-quarters of respondents (74 percent) between the ages of 18 and 34 would welcome an AI voice as a service that, like a virtual travel companion, provides useful information about sights and restaurants along the route, finds the nearest gas or charging station, searches for free parking spaces or even compiles personal messages.

“Younger people in particular have changing expectations of cars. These are closely linked to pioneering technologies such as automated driving, which deliver new user experiences. At Continental, we’re already equipping cars with AI. Together with our partner Google Cloud, we have developed a virtual companion for drivers. We are particularly proud to be one of the first automotive suppliers worldwide to integrate Google Cloud applications directly into our vehicle computers,” added Hirschheydt.

Autonomous & AI

The comparison between countries reveals a widespread openness to highly automated and autonomous driving in Asia across all age groups. In China, nine out of 10 respondents (90 percent) view the relevant technologies as a useful development, while in Japan, almost three-quarters (72 percent) share this sentiment. In France (60 percent) and the USA (56 percent), more than half of those surveyed have a positive attitude. In Germany, around one in two respondents (49 percent) feel the same. An AI-powered virtual travel companion is particularly popular in China, where nine out of 10 respondents (91 percent) say they would like to have such a service. In the USA (66 percent) and Japan (63 percent), around two-thirds express this wish, while in France (58 percent) and Germany (57 percent) more than half would be happy to have the technology.

There is broad agreement across all countries on the ideal size of a car display for infotainment content. Most people prefer larger displays, with 90 percent of respondents in China favouring this option.

In Germany (81 percent), France (79 percent) and the USA (80 percent), eight out of 10 respondents would like their navigation, vehicle data and music to be shown on large screens.

In Japan, the figure is more than two-thirds (69 percent). However, preferences differ significantly when it comes to technological details. While the majority of respondents in Japan (79 percent) and more than half in Germany (57 percent) prefer a simpler display on car screens, a slight majority in the USA (58 percent) favour more colours. By contrast, many features are popular in China (69 percent). In Japan (70 percent), the majority prefer a more straightforward digital design, while in Germany, around half feel the same way (55 percent).

There are also differences between countries when it comes to the question of whether a display should be controlled by voice or manually: voice control is particularly popular in Japan (67 percent), more than half are in favour of it in China (59 percent), while the number is significantly lower in Germany (43 percent). In the USA, just over half (55 percent) also prefer to operate a display manually.

Hybrid

The study shows that hybrid drivers in Germany have an above-average interest in all-electric mobility – a strong indication that hybrid cars can play a key role as a bridging technology for the transition to fully electric drives.

For example, 43 percent of respondents who currently use a vehicle with a combined combustion engine and electric motor say that their next car will definitely be an all-electric vehicle. Those who drive a gasoline or diesel vehicle are significantly less open to such a switch (12 and 19 percent respectively). In addition, a clear majority (58 percent) of hybrid drivers would be willing to buy an electric car without a government subsidy.

The data suggests that hybrid vehicles are boosting people’s confidence in e-mobility and may help reduce any reservations about fully electric vehicles. One group with significant future potential for this development is the 48 percent of respondents who do not drive an electric or hybrid car and for whom an all-electric car is not currently an option, but who are considering a hybrid as their next car.

Varying degree in e-cars

The shift to electric mobility is under pressure in Germany, where sales of all-electric cars are faltering. According to the latest figures of the Continental study, electric cars represent a significant share (10 percent) of the overall passenger-car fleet in China, while only 3 percent of respondents in Germany drive an all-electric car and 91 percent a car with a combustion engine (China: 80 percent). There is potential for higher sales of electric cars in Germany, particularly among those aged 18 to 34. In this age group, around two-thirds (64 percent) of respondents believe it is certain or likely that their next car will be fully electric – a trend that gradually diminishes in older generations.

A look at age-dependent attitudes toward electric mobility reveals that, like many other technological developments, e-mobility is more appealing to younger drivers than older ones. They are more willing to forgo subsidies: 50 percent of 25 to 34-year-olds would consider buying an electric car without government assistance. However, the willingness to fully finance an electric vehicle decreases significantly among those aged 45 and older.

EVs and subsidy

The study found that two-thirds of respondents in Germany link the purchase of an electric car to a government subsidy is an expression of their concerns about being unable to finance an electric car on their own. In Germany, 71 percent of respondents worry that mobility will no longer be affordable due to rising energy prices. In the 2022 Mobility Study, 73 percent of people in Germany expressed their concerns about the affordability of mobility.

What’s more, 65 percent of respondents fear that they will not be able to afford an electric car in the near future and 56 percent are worried that driving could soon become too expensive for them. As a result, a clear majority (80 percent) expect policymakers to create the framework conditions to ensure that driving remains affordable. At the same time, they believe driving should be made more sustainable in the most cost-neutral way possible. Almost three-quarters (73 percent) of respondents think that the cost of environmentally friendly cars needs to fall. Regulatory interventions such as a speed limit of 130 kmph on highways are met with acceptance (62 percent), provided they do not lead to price increases. Younger respondents are less price-sensitive. They are much more prepared to pay a premium for environmentally friendly cars, especially if they are completely carbon-neutral in production and operation (40 percent of 18 to 24-year-olds compared with 13 percent of 45 to 54-year-olds).

Sustainable tyres

Sustainability is an important concern for people with cars is also demonstrated by their attitude to tyres. According to the study, almost eight out of 10 drivers in Germany (84 percent) who also value tyre recycling consider it important that their tyres contain an increasing share of environmentally friendly materials. When purchasing tyres, younger people (61 percent of 25 to 34-year-olds) are more concerned than older people about what happens to the tyres at the end of their service life.

Furthermore, 44 percent of car owners in Germany would be willing to pay a premium for tyres made from a higher share of renewable and sustainable materials. Here again, this willingness is most pronounced among 25 to 34-year-olds (65 percent).

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BMW Group India has launched the MINI Convertible Stardust Edition in India at an ex-showroom price of INR 6.29 million. The limited-run model is imported into the country as a completely built-up unit (CBU) and is available to order through the MINI India web portal, with customer deliveries starting immediately.

The BMW MINI Convertible Stardust Edition features a 2.0-litre four-cylinder TwinPower turbo petrol engine, which produces 150 kW (204 hp) at 5,000–6,500 rpm and 300 Nm torque at 1,450–4,500 rpm, featuring a 7-Speed Double-Clutch Steptronic Sport. It has a claimed acceleration from zero to 100 kmph in 6.9 Seconds and a top speed of 240 kmph.

The Stardust Edition comes in a Sparkling Copper Grey metallic paint finish paired with Vibrant Silver mirror caps and 18-inch JCW Rallye Spoke alloy wheels made from recycled aluminium. The vehicle features LED headlights with three selectable light signatures, alongside rear lights aligned flush to the bodywork.

The soft-top roof incorporates a woven Union Jack graphic. The electrically operated fabric roof opens in 18 seconds at speeds up to 30 km/h and closes in 15 seconds. The soft top also includes a sunroof function that opens the front section by 40 centimetres at any speed. Luggage capacity measures 160 litres when the roof is lowered and increases to 215 litres when closed.

The interior features sports seats upholstered in Vescin, an artificial leather material made using recycled components. The dashboard layout centers around a circular OLED display running MINI Operating System 9, which handles instrumentation, infotainment, and smartphone integration via Apple CarPlay and Android Auto.

Safety equipment includes airbags, dynamic stability control, cornering brake control, brake assist, a rear-view camera and a tyre pressure monitoring indicator. Vehicle support features include auto start-stop, brake energy recuperation and active cooling air ducts.

The vehicle comes with a two-year unlimited-kilometre warranty and two years of 24-hour roadside assistance. Service packages are available for terms ranging from three years or 40,000 kilometres up to 10 years or 100,000 kilometres, alongside extended warranty options.

Hardeep Singh Brar, President and CEO of BMW Group India, said, "The new MINI Convertible is the perfect car for those who are open to fun and also enjoy making a distinct lifestyle statement. With the 'Stardust' limited edition, we are dialing up that sense of exclusivity a notch higher. The thought behind this special car was to capture the shifting, indefinable colours of the sky at twilight - blending a deep dusk-grey paint with shimmering champagne details that mimic stardust. The Stardust edition is engineered for MINI fans who view their car not just as a mode of transport, but as a bold expression of individuality. It is a vehicle that remains magnificently rare by design, and even rarer on the road."

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German luxury carmaker Audi has introduced the Q9, a full-size SUV that serves as the top-tier model in its lineup. Measuring 5.31 metres long, 2.21 metres wide and 1.81 metres tall with a 3.14-metre wheelbase, the vehicle is the largest SUV produced by the brand to date.

Order books open in Germany at the end of July 2026, with European deliveries scheduled to begin in the fourth quarter. Prices start at EUR 108,400 for the 220 kW TDI model.

The Q9 expands the upper end of Audi's product line, incorporating curved digital OLED rear light panels, power-adjustable second-row seats, automatic doors and a panoramic sunroof measuring over 1.5 square metres.

Gernot Dollner, Chief Executive Officer, Audi, said, "The Audi Q9 is the new flagship of the Audi portfolio. With our first large full-size SUV, we are elevating our brand’s premium positioning. In the future, ‘Vorsprung durch Technik’ will increasingly be defined by the in-car experience – because cars are much more than just a means of transportation. For many of our customers, they are becoming mobile living spaces. That is exactly what the Audi Q9 represents as the new flagship of our portfolio. Premium materials, individual electric seats in the second row, and automatic doors underscore our commitment to quality in the interior. When combined with the latest driver assist systems and a holistic user experience, it becomes clear where we are taking the Audi brand."

The Q9 is offered in 6-seat and 7-seat configurations. The seven-seat layout features a 35/30/35 split second row with Isofix mounting points across all three seats, alongside a power-folding third row. The six-seat option replaces the middle row with individual power-adjustable seats.

It includes automatic doors with obstacle detection sensors and soft-close mechanisms. Front sports seats feature power adjustments, with heating, ventilation and massage functions available on upgraded trims.

Cabin electronics centre on the curved MMI panoramic display, combining a 12.3-inch instrument cluster and a 14.5-inch central touch display. A 12.3-inch front passenger display with a display privacy filter is fitted as standard. The system operates on Android Automotive OS with integrated third-party applications, the Audi voice assistant and ChatGPT integration. The SUV come with a 22-speaker Bang & Olufsen sound system delivering 1,360 watts, incorporating headrest speakers and seat-mounted tactile actuators.

The exterior features an upright Singleframe grille, offered in an advanced line trim with vertical slats or an S line trim with an open grille design and updated bumpers. Wheel options range from 20 to 23 inches.

The rear illumination uses curved digital OLED panels constructed with 0.1-millimetre glass substrates across six individual panels. The system integrates communication lighting that projects hazard symbols to surrounding traffic and projects turn signal indicators directly onto the road surface at night.

At launch, the Q9 will be available with a 220 kW V6 diesel engine in Germany, while a 180 kW version will also be offered in selected European markets. The 220 kW version delivers 630 Nm of torque, while the 180 kW diesel engine delivers 500 Nm.

Both the engines use an MHEV plus system, comprising a powertrain generator refined for the Q9, a belt alternator starter and a lithium iron phosphate battery.

An adaptive air suspension system comes standard, offering up to 90 millimetres of height adjustment. Driving assistance features include hands-free partial automated driving under the Adaptive Driving Assistant Plus framework at speeds up to 130 kmph on approved highways, supported by an eye-tracking camera on the steering column. Emergency Assist capabilities include automated lane-changing to the road shoulder if driver inactivity is detected.

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German luxury carmaker Mercedes-Benz’s all-new electric C-Class, a battery-electric vehicle in the midsize segment has achieved a two-thirds reduction in carbon footprint across its life cycle compared to the combustion-powered C-Class model, which has been verified through an independent 360deg Environmental Check.

The reduction is supported by supply chain measures that lower supply chain carbon emissions by 23 percent.

Mercedes-Benz sources two-thirds of the vehicle's aluminium requirements from electrolysis plants powered by renewable energy or using recycled content for components including the body, steering knuckles, wheels and battery housing. For steel components produced in-house, approximately 45 kilograms of steel sourced from electric arc furnaces operating on renewable energy are used.

Recycled thermoplastics account for 49 kilograms of material across various components, including frunk tubs with 50 percent post-consumer recyclate, wheel arch liners with 93 percent recycled content, bumper carriers with 83 percent recycled content and jack mounts made from end-of-life vehicle bumpers. Nonwoven fabric and yarn in seat covers contain 34 percent and 50 percent recycled content, respectively.

The Mercedes-Benz C 400 4MATIC electric variant reports combined energy consumption figures of 18.5–14.1 kWh/100 km and zero carbon emissions under WLTP standards. The vehicle delivers a driving range exceeding 762 kilometres on a single charge. Mercedes-Benz plans to release additional rear-wheel and all-wheel drive variants next year, including a rear-wheel-drive model with an expected range of 800 kilometres.

The powertrain utilises an 800-volt architecture alongside a multi-source heat pump that harvests waste heat from the electric drive system, battery and ambient air to heat the interior, using one-third of the electrical energy required by standard auxiliary heaters.

A One-Box braking system enables up to 99 percent of braking processes to occur via energy recuperation at outputs up to 300 kW. Fast-charging capabilities allow 325 kilometres of range to be added within ten minutes.

The EV is produced at the Kecskemét plant in Hungary, where 42.3 MWp of installed photovoltaic capacity supplies 25 percent of the facility's annual energy demand. A new paint shop facility reduces energy consumption by 20 percent and carbon emissions by 80 percent compared to previous operations.

Interior offerings include an optional vegan package certified by The Vegan Society, covering soft-touch materials, seat upholstery, headliners, door and pillar trims and carpets without animal-derived components. All suppliers involved in production must adhere to the company's Responsible Sourcing Standards, with binding carbon reduction targets set for steel, aluminium, plastics and battery cell manufacturing.

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Toyota Kirloskar Motor (TKM), one of the leading passenger vehicle manufacturers, has launched the ninth-generation Hilux pickup in India, with prices starting from INR 3.19 million (ex-showroom) for 4x2 GX AT variant, INR 3.36 million for the 4x4 GX AT variant and 4x4 VX AT can be had for INR 3.66 million.

The company has started bookings, with customer deliveries scheduled to commence in the second week of August.

The Hilux is powered by a 2.8-litre BS6 Phase 2 diesel engine mated to a six-speed automatic transmission generating 150 kW (204 PS) of power and 500 Nm of torque. For off-road operation, the four-wheel-drive variants feature high (H4) and low (L4) range settings, an electronic differential lock and downhill assist control. The chassis utilises double wishbone suspension at the front, leaf springs at the rear and an 80-litre fuel tank.

Exterior styling incorporates design elements derived from the Cyber Sumo concept, including a wide front grille, LED headlamps with integrated daytime running lights, piano black bumper accents and alloy wheels.

On the inside, it gets a 12.3-inch infotainment display supporting wireless Apple CarPlay and Android Auto, a 7-inch instrument cluster display, connected vehicle technology via Toyota i-Connect, an eight-speaker audio system, wireless charging and PM2.5 air filtration.

Safety features include seven SRS airbags, vehicle stability control, anti-lock braking with brake assist, a panoramic view monitor, parking sensors, tyre pressure monitoring and ISOFIX child seat anchorages. The vehicle structure utilises Toyota's Global Outstanding Assessment impact-absorbing body architecture.

Masakazu Yoshimura, Chairman, Managing Director and Chief Executive Officer, Toyota Kirloskar Motor, said, "At Toyota Kirloskar Motor, customer centricity means understanding what customers need today and preparing for what they will aspire for tomorrow. With nearly three decades in India, we continue to grow by listening to our customers, investing for the future, and delivering mobility solutions built on trust, quality and reliability. Guided by our vision of ‘Mobility for All’, we remain committed to creating long-term value and building products that earn customer trust for generations. The all-new Hilux further strengthens this direction, bringing Toyota’s proven durability, capability, and dependability to customers who seek a vehicle that is both powerful and trusted."

Tadashi Asazuma, Deputy Managing Director, Toyota Kirloskar Motor, said, "The all-new Hilux is tougher, smarter and more expressive, a reflection of our commitment to continuously evolve to meet the raising aspirations of our customers. Backed by Toyota’s authentic engineering and legendary durability, the new Hilux combines bold design and powerful performance representing the growing convergence of utility and lifestyle. India is witnessing a significant shift in mobility preferences. Customers are looking for vehicles that go beyond transportation to support diverse lifestyles, professional needs and the pursuit of new experiences. At Toyota, we view this as an opportunity to deliver products like the all-new Hilux that empower customers with greater freedom, confidence and peace of mind."

Sabari Manohar, Executive Vice President – Sales-Service-Used Car Business, Toyota Kirloskar Motor, added, "The exterior and interior of the all-new Hilux is designed under the "Tough & Agile" concept, combining "strength with agility”, emphasizing simplicity that is also powerful. With a 2.8-litre engine, the hallmark 4WD capability, advanced connected technologies like the 12.3-inch infotainment system with i-Connect, and comprehensive safety features including seven airbags and driver assist features, we are confident that all-new Hilux will continue to uphold its unchanged promise of serving generations."

The Hilux is available in six exterior paint options – Super White, Platinum Pearl White, Attitude Black+, Emotional Red, Sulphur Metallic+ and Ash.

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