German tier 1 supplier Continental recently commissioned a representative mobility study in August 2024 to understand the perception about young people on mobility needs.

For the Mobility Study 2024, infas was commissioned by Continental in August 2024 to survey a total of around 5,000 people aged 18 and over in Germany, China, France, Japan and the USA about their mobility habits and attitudes to a variety of mobility issues. In each country, the respective sample is representative of the population; for China, it is representative of the urban population. The aim of the Continental Mobility Study, now in its eighth edition since 2011, is to provide an international comparison of people’s attitudes toward current and future developments in mobility and their personal usage habits. The range of topics covered in this year’s study included automated driving, user experience, AI in cars, sustainable mobility concepts, mobility in urban areas, the affordability of mobility and attitudes toward government regulation in the mobility sector.

The key findings found that overall, 84 percent of car owners in Germany, regardless of age, believe that it is important to own a car. For almost 90 percent, having a car is essential for shopping and running other errands. The majority of young people in Germany are particularly enthusiastic about technological advances in cars. They look forward to the benefits self-driving cars will offer in terms of being able to read, play video games or work (51 percent of 25 to 34-year-olds). In addition to autonomous driving, artificial intelligence (AI) in the form of digital voice assistants is very popular with this group. There is a similar level of approval in the four other countries surveyed in the study.

Philipp von Hirschheydt, Executive Board member responsible for the Automotive group sector, Continental, said, “The findings show that the response to new technologies such as automated driving, large displays and AI in cars varies greatly between generations and also between countries. That’s why we aim to provide customised solutions – market-specific, tailor-made and modular.”

The findings of the study also reveal the current status of the trend toward lower-emission mobility worldwide. Particularly striking is that acceptance of fully electric cars remains low.

In Germany, only 3 percent of all car owners have an electric vehicle. However, just over a third of respondents who do not yet own an electric vehicle believe their next car will be fully electric (39 percent, compared with 34 percent in 2022). By contrast, hybrid drives are highly popular across all countries. In Germany (48 percent) and the USA (47 percent), nearly half of respondents who do not own an electric car can imagine their next vehicle being a hybrid with a combustion engine and an electric motor.

In China, that figure rises to almost nine out of 10 respondents (86 percent). This means that hybrid cars could increasingly bridge the gap to e-mobility and give it a renewed boost. With a share of 68 percent, younger people in Germany aged between 25 and 34 are particularly interested in electric cars – also compared with their international peers.

Vehicle as a status symbol 

On the one hand, younger people up to the age of 34 in Germany do not feel that attached to cars. For them, more than for older respondents, it is one of many means of transportation available. On the other hand, generation Y and Z drivers born in the 1990s and later have a clear emotional connection to their cars: for more than half of 18 to 34-year-olds (54 percent) in Germany, cars are regarded as a status symbol – twice the share among respondents aged 45 and over. People aged between 18 and 34, particularly those living in large cities, see cars as a prestige item (67 percent). In small towns and rural areas, the approval rate is around 49 percent. This view of the car is accompanied by growing expectations. Of the 25 to 34-year-olds surveyed, for example, 51 percent believe that cars of the future should not only be a safe means of transportation, but also a place to relax and work.

Tech attracts young people

The study also found that younger people in Germany also had a positive attitude toward highly automated and autonomous driving, with around two-thirds (65 percent) of 18 to 34-year-olds seeing this as a useful development. Among older respondents aged 55 and over, 39 percent share this view. Around two-thirds of younger people up to the age of 34 also believe that state-of-the-art technologies should be mandatory in newly registered cars in order to make traffic even safer – a viewpoint that signals approval of the EU directive requiring certain advanced driver assistance systems in new cars, which has been in force since July 2024.

Another future technology that is particularly popular with younger people is AI assistants in cars. Almost three-quarters of respondents (74 percent) between the ages of 18 and 34 would welcome an AI voice as a service that, like a virtual travel companion, provides useful information about sights and restaurants along the route, finds the nearest gas or charging station, searches for free parking spaces or even compiles personal messages.

“Younger people in particular have changing expectations of cars. These are closely linked to pioneering technologies such as automated driving, which deliver new user experiences. At Continental, we’re already equipping cars with AI. Together with our partner Google Cloud, we have developed a virtual companion for drivers. We are particularly proud to be one of the first automotive suppliers worldwide to integrate Google Cloud applications directly into our vehicle computers,” added Hirschheydt.

Autonomous & AI

The comparison between countries reveals a widespread openness to highly automated and autonomous driving in Asia across all age groups. In China, nine out of 10 respondents (90 percent) view the relevant technologies as a useful development, while in Japan, almost three-quarters (72 percent) share this sentiment. In France (60 percent) and the USA (56 percent), more than half of those surveyed have a positive attitude. In Germany, around one in two respondents (49 percent) feel the same. An AI-powered virtual travel companion is particularly popular in China, where nine out of 10 respondents (91 percent) say they would like to have such a service. In the USA (66 percent) and Japan (63 percent), around two-thirds express this wish, while in France (58 percent) and Germany (57 percent) more than half would be happy to have the technology.

There is broad agreement across all countries on the ideal size of a car display for infotainment content. Most people prefer larger displays, with 90 percent of respondents in China favouring this option.

In Germany (81 percent), France (79 percent) and the USA (80 percent), eight out of 10 respondents would like their navigation, vehicle data and music to be shown on large screens.

In Japan, the figure is more than two-thirds (69 percent). However, preferences differ significantly when it comes to technological details. While the majority of respondents in Japan (79 percent) and more than half in Germany (57 percent) prefer a simpler display on car screens, a slight majority in the USA (58 percent) favour more colours. By contrast, many features are popular in China (69 percent). In Japan (70 percent), the majority prefer a more straightforward digital design, while in Germany, around half feel the same way (55 percent).

There are also differences between countries when it comes to the question of whether a display should be controlled by voice or manually: voice control is particularly popular in Japan (67 percent), more than half are in favour of it in China (59 percent), while the number is significantly lower in Germany (43 percent). In the USA, just over half (55 percent) also prefer to operate a display manually.

Hybrid

The study shows that hybrid drivers in Germany have an above-average interest in all-electric mobility – a strong indication that hybrid cars can play a key role as a bridging technology for the transition to fully electric drives.

For example, 43 percent of respondents who currently use a vehicle with a combined combustion engine and electric motor say that their next car will definitely be an all-electric vehicle. Those who drive a gasoline or diesel vehicle are significantly less open to such a switch (12 and 19 percent respectively). In addition, a clear majority (58 percent) of hybrid drivers would be willing to buy an electric car without a government subsidy.

The data suggests that hybrid vehicles are boosting people’s confidence in e-mobility and may help reduce any reservations about fully electric vehicles. One group with significant future potential for this development is the 48 percent of respondents who do not drive an electric or hybrid car and for whom an all-electric car is not currently an option, but who are considering a hybrid as their next car.

Varying degree in e-cars

The shift to electric mobility is under pressure in Germany, where sales of all-electric cars are faltering. According to the latest figures of the Continental study, electric cars represent a significant share (10 percent) of the overall passenger-car fleet in China, while only 3 percent of respondents in Germany drive an all-electric car and 91 percent a car with a combustion engine (China: 80 percent). There is potential for higher sales of electric cars in Germany, particularly among those aged 18 to 34. In this age group, around two-thirds (64 percent) of respondents believe it is certain or likely that their next car will be fully electric – a trend that gradually diminishes in older generations.

A look at age-dependent attitudes toward electric mobility reveals that, like many other technological developments, e-mobility is more appealing to younger drivers than older ones. They are more willing to forgo subsidies: 50 percent of 25 to 34-year-olds would consider buying an electric car without government assistance. However, the willingness to fully finance an electric vehicle decreases significantly among those aged 45 and older.

EVs and subsidy

The study found that two-thirds of respondents in Germany link the purchase of an electric car to a government subsidy is an expression of their concerns about being unable to finance an electric car on their own. In Germany, 71 percent of respondents worry that mobility will no longer be affordable due to rising energy prices. In the 2022 Mobility Study, 73 percent of people in Germany expressed their concerns about the affordability of mobility.

What’s more, 65 percent of respondents fear that they will not be able to afford an electric car in the near future and 56 percent are worried that driving could soon become too expensive for them. As a result, a clear majority (80 percent) expect policymakers to create the framework conditions to ensure that driving remains affordable. At the same time, they believe driving should be made more sustainable in the most cost-neutral way possible. Almost three-quarters (73 percent) of respondents think that the cost of environmentally friendly cars needs to fall. Regulatory interventions such as a speed limit of 130 kmph on highways are met with acceptance (62 percent), provided they do not lead to price increases. Younger respondents are less price-sensitive. They are much more prepared to pay a premium for environmentally friendly cars, especially if they are completely carbon-neutral in production and operation (40 percent of 18 to 24-year-olds compared with 13 percent of 45 to 54-year-olds).

Sustainable tyres

Sustainability is an important concern for people with cars is also demonstrated by their attitude to tyres. According to the study, almost eight out of 10 drivers in Germany (84 percent) who also value tyre recycling consider it important that their tyres contain an increasing share of environmentally friendly materials. When purchasing tyres, younger people (61 percent of 25 to 34-year-olds) are more concerned than older people about what happens to the tyres at the end of their service life.

Furthermore, 44 percent of car owners in Germany would be willing to pay a premium for tyres made from a higher share of renewable and sustainable materials. Here again, this willingness is most pronounced among 25 to 34-year-olds (65 percent).

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Nissan Motor India (NMIPL), one of the leading passenger vehicle manufacturers, has announced its sales performance for May 2026, recording a 118 percent YoY growth in domestic sales, albeit a low-year-ago base.

The company reported 2,948 units wholesales last month, which also marked its third consecutive month of YoY growth, signalling sustained sales momentum in the Indian market.

Interestingly, the company’s total sales for May 2026 came at 7,971 units, which includes 2,948 units in the domestic market and 5,023 units shipped to international markets during the month.

The company said its domestic sales trajectory was driven by customer interest across Nissan's updated India lineup, including the Gravite and Magnite SUVs. It is currently preparing for the upcoming World Premiere of the Nissan Tekton, which is part of Nissan's broader strategy to diversify its product portfolio and expand its network footprint across India.

Saurabh Vatsa, Managing Director, Nissan Motor India, said, “Our third consecutive month of year-on-year domestic sales growth is an encouraging reflection of the trust customers continue to place in Nissan. The response to the all-new Nissan Gravite, along with the continued strength of the Nissan Magnite, including the growing adoption of our CNG offerings, gives us confidence in our India strategy. As we gear up for the World Premiere of the Nissan Tekton, our focus remains on expanding our network footprint, enhancing accessibility, and delivering a stronger customer experience across the country.”

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Tata Motors Passenger Vehicles, one of the leading passenger vehicle manufacturers, has announced its wholesales of 59,790 units for May 2026 across its domestic and international operations.

This marks a 42 percent YoY growth compared to the 42,040 units delivered during the same month last year. The company's strong monthly performance was highlighted by significant growth in electric vehicle (EV) adoptions and an increase in official retail registrations.

According to VAHAN registration data, Tata Motors has further consolidated its position as the number two manufacturer in the Indian passenger vehicle market.

Last month, the company sold 59,090 units in the domestic market, as against 41,557 units a year ago. Exports came at 700 units, up 45 percent YoY, as compared to 483 units last year.

Interestingly, electric vehicle sales (domestic and export) at 10,517 units reached a record high, as compared to 5,685 units in May 2025.

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Kia India, one of the leading passenger vehicle manufacturers, has recorded its highest-ever May wholesale volume since entering the market, delivering 27,586 units.

This represents a 23.6 percent YoY growth compared to the 22,315 units sold during the same month last year.

The sales volume was led by the Seltos SUV, which has maintained monthly wholesales above the 10,000-unit threshold since its launch in January. The SUV holds a 5-star Bharat NCAP safety rating. Furthermore, the Sonet C-SUV remained a contributor supported by expanded automatic transmission options across its petrol and diesel variants.

Additional sales momentum was driven by the newer iterations in the lineup, including the Carens Clavis, the all-electric Clavis EV, and the updated MY26 Syros. The Syros model saw an encouraging consumer response following revisions to its variant hierarchy and the broader availability of automatic gearboxes.

To lower entry barriers for its electric vehicles, Kia India has deployed a Battery-as-a-Service (BaaS) procurement channel. This operational initiative alters ownership dynamics by separating the upfront vehicle acquisition cost from the battery asset.

At present, Kia India's sales and service operations are supported by a domestic retail footprint that includes 891 corporate touchpoints distributed across 402 cities. This network handles sales, maintenance, and ownership support in both urban and emerging regional markets. Furthermore, the company operates 130 Certified Pre-Owned vehicle outlets to manage trades, customer vehicle exchanges, and residual value transactions.

Atul Sood, Senior Vice-President of Sales & Marketing, Kia India, said, “Our highest-ever May sales performance reflects the strong alignment of our product portfolio with evolving customer preferences across segments. The continued strong demand for the new Seltos along with Sonet, coupled with the encouraging response to the Carens Clavis, Clavis EV and the MY26 Syros, has helped us sustain our growth momentum. At the same time, recent initiatives like our Battery-as-a-Service (BaaS) program are playing an important role in making electric mobility more accessible and practical for customers. As we continue to strengthen our presence across the country, our focus remains on delivering innovative products, premium ownership experiences and technologies that are relevant to the evolving needs of Indian consumers.”

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Toyota Kirloskar Motor (TKM), one of the leading passenger vehicle manufacturers, has announced its wholesale sales of 33,128 units in May 2026, up 7 percent YoY, as compared to 30,864 units sold in May 2025.

The wholesales include 30,574 units in the domestic market, up 4 percent YoY, as compared to 29,280 units, while exports came at 2,554 units, up 61 percent YoY, as compared to 1,584 units a year ago.

Sabari Manohar, Executive Vice-President, Sales-Service-Used Car Business, Toyota Kirloskar Motor, said, “Our sales performance in May 2026 reflects the positive market acceptance of Toyota’s offerings and overall ownership experience. The sustained demand across our product portfolio highlights a growing preference for quality, reliability and advanced technologies. This month marked a significant milestone as we crossed 300,000 Strong Hybrid Electric vehicle (SHEV) sales in India, underscoring the growing acceptance of SHEV technology and cleaner mobility solutions. This achievement further strengthens our commitment to advancing sustainable mobility through a multi-pathway approach. We will continue to focus on innovation that aligns with evolving customer needs while delivering long-term value and contributing meaningfully to India’s transition towards carbon neutrality.”

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