German tier 1 supplier Continental recently commissioned a representative mobility study in August 2024 to understand the perception about young people on mobility needs.

For the Mobility Study 2024, infas was commissioned by Continental in August 2024 to survey a total of around 5,000 people aged 18 and over in Germany, China, France, Japan and the USA about their mobility habits and attitudes to a variety of mobility issues. In each country, the respective sample is representative of the population; for China, it is representative of the urban population. The aim of the Continental Mobility Study, now in its eighth edition since 2011, is to provide an international comparison of people’s attitudes toward current and future developments in mobility and their personal usage habits. The range of topics covered in this year’s study included automated driving, user experience, AI in cars, sustainable mobility concepts, mobility in urban areas, the affordability of mobility and attitudes toward government regulation in the mobility sector.

The key findings found that overall, 84 percent of car owners in Germany, regardless of age, believe that it is important to own a car. For almost 90 percent, having a car is essential for shopping and running other errands. The majority of young people in Germany are particularly enthusiastic about technological advances in cars. They look forward to the benefits self-driving cars will offer in terms of being able to read, play video games or work (51 percent of 25 to 34-year-olds). In addition to autonomous driving, artificial intelligence (AI) in the form of digital voice assistants is very popular with this group. There is a similar level of approval in the four other countries surveyed in the study.

Philipp von Hirschheydt, Executive Board member responsible for the Automotive group sector, Continental, said, “The findings show that the response to new technologies such as automated driving, large displays and AI in cars varies greatly between generations and also between countries. That’s why we aim to provide customised solutions – market-specific, tailor-made and modular.”

The findings of the study also reveal the current status of the trend toward lower-emission mobility worldwide. Particularly striking is that acceptance of fully electric cars remains low.

In Germany, only 3 percent of all car owners have an electric vehicle. However, just over a third of respondents who do not yet own an electric vehicle believe their next car will be fully electric (39 percent, compared with 34 percent in 2022). By contrast, hybrid drives are highly popular across all countries. In Germany (48 percent) and the USA (47 percent), nearly half of respondents who do not own an electric car can imagine their next vehicle being a hybrid with a combustion engine and an electric motor.

In China, that figure rises to almost nine out of 10 respondents (86 percent). This means that hybrid cars could increasingly bridge the gap to e-mobility and give it a renewed boost. With a share of 68 percent, younger people in Germany aged between 25 and 34 are particularly interested in electric cars – also compared with their international peers.

Vehicle as a status symbol 

On the one hand, younger people up to the age of 34 in Germany do not feel that attached to cars. For them, more than for older respondents, it is one of many means of transportation available. On the other hand, generation Y and Z drivers born in the 1990s and later have a clear emotional connection to their cars: for more than half of 18 to 34-year-olds (54 percent) in Germany, cars are regarded as a status symbol – twice the share among respondents aged 45 and over. People aged between 18 and 34, particularly those living in large cities, see cars as a prestige item (67 percent). In small towns and rural areas, the approval rate is around 49 percent. This view of the car is accompanied by growing expectations. Of the 25 to 34-year-olds surveyed, for example, 51 percent believe that cars of the future should not only be a safe means of transportation, but also a place to relax and work.

Tech attracts young people

The study also found that younger people in Germany also had a positive attitude toward highly automated and autonomous driving, with around two-thirds (65 percent) of 18 to 34-year-olds seeing this as a useful development. Among older respondents aged 55 and over, 39 percent share this view. Around two-thirds of younger people up to the age of 34 also believe that state-of-the-art technologies should be mandatory in newly registered cars in order to make traffic even safer – a viewpoint that signals approval of the EU directive requiring certain advanced driver assistance systems in new cars, which has been in force since July 2024.

Another future technology that is particularly popular with younger people is AI assistants in cars. Almost three-quarters of respondents (74 percent) between the ages of 18 and 34 would welcome an AI voice as a service that, like a virtual travel companion, provides useful information about sights and restaurants along the route, finds the nearest gas or charging station, searches for free parking spaces or even compiles personal messages.

“Younger people in particular have changing expectations of cars. These are closely linked to pioneering technologies such as automated driving, which deliver new user experiences. At Continental, we’re already equipping cars with AI. Together with our partner Google Cloud, we have developed a virtual companion for drivers. We are particularly proud to be one of the first automotive suppliers worldwide to integrate Google Cloud applications directly into our vehicle computers,” added Hirschheydt.

Autonomous & AI

The comparison between countries reveals a widespread openness to highly automated and autonomous driving in Asia across all age groups. In China, nine out of 10 respondents (90 percent) view the relevant technologies as a useful development, while in Japan, almost three-quarters (72 percent) share this sentiment. In France (60 percent) and the USA (56 percent), more than half of those surveyed have a positive attitude. In Germany, around one in two respondents (49 percent) feel the same. An AI-powered virtual travel companion is particularly popular in China, where nine out of 10 respondents (91 percent) say they would like to have such a service. In the USA (66 percent) and Japan (63 percent), around two-thirds express this wish, while in France (58 percent) and Germany (57 percent) more than half would be happy to have the technology.

There is broad agreement across all countries on the ideal size of a car display for infotainment content. Most people prefer larger displays, with 90 percent of respondents in China favouring this option.

In Germany (81 percent), France (79 percent) and the USA (80 percent), eight out of 10 respondents would like their navigation, vehicle data and music to be shown on large screens.

In Japan, the figure is more than two-thirds (69 percent). However, preferences differ significantly when it comes to technological details. While the majority of respondents in Japan (79 percent) and more than half in Germany (57 percent) prefer a simpler display on car screens, a slight majority in the USA (58 percent) favour more colours. By contrast, many features are popular in China (69 percent). In Japan (70 percent), the majority prefer a more straightforward digital design, while in Germany, around half feel the same way (55 percent).

There are also differences between countries when it comes to the question of whether a display should be controlled by voice or manually: voice control is particularly popular in Japan (67 percent), more than half are in favour of it in China (59 percent), while the number is significantly lower in Germany (43 percent). In the USA, just over half (55 percent) also prefer to operate a display manually.

Hybrid

The study shows that hybrid drivers in Germany have an above-average interest in all-electric mobility – a strong indication that hybrid cars can play a key role as a bridging technology for the transition to fully electric drives.

For example, 43 percent of respondents who currently use a vehicle with a combined combustion engine and electric motor say that their next car will definitely be an all-electric vehicle. Those who drive a gasoline or diesel vehicle are significantly less open to such a switch (12 and 19 percent respectively). In addition, a clear majority (58 percent) of hybrid drivers would be willing to buy an electric car without a government subsidy.

The data suggests that hybrid vehicles are boosting people’s confidence in e-mobility and may help reduce any reservations about fully electric vehicles. One group with significant future potential for this development is the 48 percent of respondents who do not drive an electric or hybrid car and for whom an all-electric car is not currently an option, but who are considering a hybrid as their next car.

Varying degree in e-cars

The shift to electric mobility is under pressure in Germany, where sales of all-electric cars are faltering. According to the latest figures of the Continental study, electric cars represent a significant share (10 percent) of the overall passenger-car fleet in China, while only 3 percent of respondents in Germany drive an all-electric car and 91 percent a car with a combustion engine (China: 80 percent). There is potential for higher sales of electric cars in Germany, particularly among those aged 18 to 34. In this age group, around two-thirds (64 percent) of respondents believe it is certain or likely that their next car will be fully electric – a trend that gradually diminishes in older generations.

A look at age-dependent attitudes toward electric mobility reveals that, like many other technological developments, e-mobility is more appealing to younger drivers than older ones. They are more willing to forgo subsidies: 50 percent of 25 to 34-year-olds would consider buying an electric car without government assistance. However, the willingness to fully finance an electric vehicle decreases significantly among those aged 45 and older.

EVs and subsidy

The study found that two-thirds of respondents in Germany link the purchase of an electric car to a government subsidy is an expression of their concerns about being unable to finance an electric car on their own. In Germany, 71 percent of respondents worry that mobility will no longer be affordable due to rising energy prices. In the 2022 Mobility Study, 73 percent of people in Germany expressed their concerns about the affordability of mobility.

What’s more, 65 percent of respondents fear that they will not be able to afford an electric car in the near future and 56 percent are worried that driving could soon become too expensive for them. As a result, a clear majority (80 percent) expect policymakers to create the framework conditions to ensure that driving remains affordable. At the same time, they believe driving should be made more sustainable in the most cost-neutral way possible. Almost three-quarters (73 percent) of respondents think that the cost of environmentally friendly cars needs to fall. Regulatory interventions such as a speed limit of 130 kmph on highways are met with acceptance (62 percent), provided they do not lead to price increases. Younger respondents are less price-sensitive. They are much more prepared to pay a premium for environmentally friendly cars, especially if they are completely carbon-neutral in production and operation (40 percent of 18 to 24-year-olds compared with 13 percent of 45 to 54-year-olds).

Sustainable tyres

Sustainability is an important concern for people with cars is also demonstrated by their attitude to tyres. According to the study, almost eight out of 10 drivers in Germany (84 percent) who also value tyre recycling consider it important that their tyres contain an increasing share of environmentally friendly materials. When purchasing tyres, younger people (61 percent of 25 to 34-year-olds) are more concerned than older people about what happens to the tyres at the end of their service life.

Furthermore, 44 percent of car owners in Germany would be willing to pay a premium for tyres made from a higher share of renewable and sustainable materials. Here again, this willingness is most pronounced among 25 to 34-year-olds (65 percent).

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BMW Group India has introduced the all-new BMW M440i xDrive Convertible as a completely built-up (CBU) unit, priced at an ex-showroom rate of INR 10.9 million.

The premium model combines a classic soft-top silhouette with modern performance and engineering, featuring a panel bow soft-top roof that can be operated at speeds up to 50 kmph. The electric mechanism completes the opening or closing process in 18 seconds, offering a blend of open-air driving and refined design.

Under the bonnet, the convertible is powered by a B58 inline 3-litre 6-cylinder engine equipped with a 48V mild hybrid setup for improved efficiency and performance. This powertrain produces 374 hp and 500 Nm of maximum torque, enabling the car to accelerate from zero to 100 kmph from a standstill in a claimed 4.9 seconds.

The M440i xDrive Convertible comes with an eight-speed Steptronic Sport automatic transmission and intelligent xDrive all-wheel-drive technology to maintain traction and stability. Precision handling is further supported by standard features such as adaptive M suspension, an M Sport differential and M Sport brakes.

The exterior design is highlighted by a vertically arranged BMW kidney grille in high-gloss black and adaptive LED headlights with a black tint. The rear of the car features CSL-style taillights with an intricate woven laser pattern and an M rear diffuser. The car sits on 19-inch M light-alloy wheels and is available in eight different colours, including Portimao Blue, Fire Red and Cape York Green, with additional customisation options available for a bespoke finish.

Inside, the cabin features the BMW Curved Display, which houses a 14.9-inch infotainment screen and a 12.3-inch digital information display. The interior is finished with a luxury instrument panel, sports seats with electric adjustments, and an M leather steering wheel with standard gearshift paddles. For entertainment, the vehicle is equipped with a 12-speaker Harman Kardon surround sound system. Technological features include the latest BMW Operating System 8.5, a head-up display and the MyBMW app for remote services and digital key functionality.

The sedan is also equipped with a wide range of safety and driver assistance systems. The Parking Assistant includes a 360-degree surround view, while the Reversing Assistant helps navigate narrow driveways by taking over steering for the last 50 metres driven. Safety technologies include six airbags, attentiveness assistance, and dynamic stability control.

Hardeep Singh Brar, President, BMW Group India, said, “The all-new BMW M440i xDrive Convertible exemplifies BMW’s passion for combining exhilarating performance with timeless elegance. With its unmistakable design, powerful M tuned performance and refined open top driving experience, it delivers a new expression of sporting freedom. At BMW Group India, we are proud to introduce a convertible that not only excites behind the wheel, but also represents a distinctive, aspirational lifestyle for our customers.”

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TATA.ev has introduced the new Curvv.ev SeriesX, featuring two long-range variants designed for intercity travel. The new SUV-coupe lineup starts at INR 1.69 million (ex-showroom, Mumbai) and includes the Accomplished X 55 and Empowered X 55 personas.

The SeriesX is built on the acti.ev architecture and focuses on delivering high range and performance for highway driving. The EVs are equipped with a 55 kWh battery pack, delivering 167 HP and 215 Nm of torque. The SeriesX offers an ARAI-certified range of 502 km and a real-world C75 range of approximately 400 km. Tata Motors is providing a lifetime HV battery warranty to ensure long-term ownership security.

The Curvv.ev SeriesX simplifies the lineup into two distinct, feature-rich choices – Accomplished X 55 and Empowered X 55.

The Accomplished X 55 focuses on comfort and daily technology needs. It includes a panoramic sunroof, dual 26.03 cm digital screens for instrumentation and infotainment, and a 360-degree surround-view camera. Interior features include ventilated R-Comfort seats, premium leatherette upholstery and rear sunshades.

The Empowered X 55 on the other hand offers the flagship expression of the range. This variant adds advanced luxury and safety features including a 31.24 cm cinematic touchscreen by HARMAN, a 9-speaker JBL sound system and Level 2 ADAS with 20 safety features. Additional premium equipment includes R18 alloy wheels, a gesture-controlled powered tailgate and Vehicle-to-Vehicle (V2V) and Vehicle-to-Load (V2L) charging capabilities. This variant is also available in the #DARK edition.

The series introduces a new Nitro Crimson colour option alongside the existing palette – Accomplished X 55 at INR 1.69 million, Empowered X 55 at INR 1.91 million and Empowered X 55 #Dark at INR 1.94 million (ex-showroom Mumbai).

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, said, “With every new EV we introduce, our focus is to make electric mobility more accessible and rewarding. The Curvv.ev SeriesX personas invite customers to experience India’s first SUV Coupé powered by a 55 kWh battery pack that delivers 502 km of long-driving range for effortless intercity journeys. It combines practical and premium features with a lifetime HV battery warranty, ensuring truly stress-free ownership at a compelling price point, enhancing its value proposition”.

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Honda Cars India (HCIL), a leading manufacturer of premium cars in India, has reported its wholesales for April 2026.

In April 2026, the Japanese automaker sold a total of 4,938 vehicles, a flat growth, as against 4,871 units sold last year.

Interestingly, domestic sales grew by 21 percent at 4,069 units, as against 3,360 units last year. On the other hand, the exports saw a decline of 42 percent at 869 units, as against 1,511 units a year ago.

Kunal Behl, Vice-President, Marketing & Sales, Honda Cars India, said, “The new fiscal year has begun on a positive note for us, with good sales momentum for Amaze, City and Elevate. Honda Cars India has recorded a 21 percent growth in domestic sales for April 2026. We remain confident of sustaining this growth trajectory in the coming months.”

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Maruti Suzuki India (MSIL), the country’s largest passenger vehicle manufacturer, has kicked off the new fiscal year with a historic performance, reporting its highest-ever monthly sales in April 2026.

The company dispatched a staggering 239,646 units, bolstered by a significant resurgence in the small car segment and a relentless push in the SUV space.

During a post-sales conference, Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India and Rahul Bharti, Senior Executive Officer, Corporate Affairs, Maruti Suzuki India highlighted a shifting landscape where traditional entry-level models are finding new life alongside the company’s aggressive EV and SUV expansion.

In a notable shift from recent industry trends, Maruti’s Mini segment (including Alto, Celerio, S-Presso and WagonR) witnessed a massive 253.7 percent growth. The overall small car category grew by 74.4 percent YoY, a surge management attributed to ‘unlocking’ production capacity that was previously constrained.

"As we had capacity to increase production, the sales of the mini segment have grown, especially from people upgrading from two-wheelers to passenger vehicles," noted Banerjee.

Simultaneously, the SUV portfolio reached an all-time high of 55,062 units. The newly launched Victoris has become a standout performer, clocking 13,700 sales last month and becoming the fastest model to hit the 50,000-unit milestone in India.

Maruti Suzuki India confirmed that SUVs now account for 30 percent of its total portfolio, and the company is closing in on the ‘pole position’ in the segment. Interestingly, the automaker’s other portfolio continues to grow as well.

CNG, EV Momentum and defying global headwinds

Sustainability and fuel efficiency continue to drive volumes. April saw the highest monthly CNG sales at 76,348 units. Remarkably, 4 out of every 10 cars sold by Maruti were now CNG-powered.

On the other hand, Maruti Suzuki India’s first electric SUV, the e-Vitara, saw 2,006 units domestic sales in April. Banerjee revealed that 85 percent of demand is skewed toward the higher 61kW variant. Full-scale production capacity is expected to be reached by the June-July window.

Despite ongoing geopolitical tensions in West Asia and uncertainty over the Strait of Hormuz, Maruti’s exports grew by 43.3 percent to 40,054 units.

Bharti emphasised a de-risking strategy, stating that leadership is about ‘growing exports with or without the war.’

The Jimny emerged as the star of the export stable, with 6,938 units shipped, primarily to Japan, making it the company’s highest-exported model for the month.

Focus on unlocking capacities

Going forward, Maruti Suzuki India remains upbeat on the remainder of the year, with on-ground stock remaining lean at 16-17 days as of May 1st.

At present, the focus is on unlocking and streamlining capacities with a massive pending booking list of 165,000 units, with the Ertiga remaining a key focus for ‘debottlenecking.’

Rural markets now contribute 52.3 percent of total sales, growing at 39 percent as Maruti penetrates deeper into the hinterlands.

Addressing the future of the Ignis, management hinted at a strategic refresh. While current production has ceased, the brand is expected to return in a ‘different avatar’ to meet evolving customer needs.

Overall, Banerjee expects the total industry volume (TIV) for April to land between 445,000 units and 450,000 units, a significant jump from 350,000 units last year. While rising fuel prices remain a potential threat to small car growth, the management remains bullish, citing ‘Triple Tailwinds’ – GST 2.0, income tax relief and reduced repo rates – as the primary drivers for a strong FY2027.

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