German tier 1 supplier Continental recently commissioned a representative mobility study in August 2024 to understand the perception about young people on mobility needs.

For the Mobility Study 2024, infas was commissioned by Continental in August 2024 to survey a total of around 5,000 people aged 18 and over in Germany, China, France, Japan and the USA about their mobility habits and attitudes to a variety of mobility issues. In each country, the respective sample is representative of the population; for China, it is representative of the urban population. The aim of the Continental Mobility Study, now in its eighth edition since 2011, is to provide an international comparison of people’s attitudes toward current and future developments in mobility and their personal usage habits. The range of topics covered in this year’s study included automated driving, user experience, AI in cars, sustainable mobility concepts, mobility in urban areas, the affordability of mobility and attitudes toward government regulation in the mobility sector.

The key findings found that overall, 84 percent of car owners in Germany, regardless of age, believe that it is important to own a car. For almost 90 percent, having a car is essential for shopping and running other errands. The majority of young people in Germany are particularly enthusiastic about technological advances in cars. They look forward to the benefits self-driving cars will offer in terms of being able to read, play video games or work (51 percent of 25 to 34-year-olds). In addition to autonomous driving, artificial intelligence (AI) in the form of digital voice assistants is very popular with this group. There is a similar level of approval in the four other countries surveyed in the study.

Philipp von Hirschheydt, Executive Board member responsible for the Automotive group sector, Continental, said, “The findings show that the response to new technologies such as automated driving, large displays and AI in cars varies greatly between generations and also between countries. That’s why we aim to provide customised solutions – market-specific, tailor-made and modular.”

The findings of the study also reveal the current status of the trend toward lower-emission mobility worldwide. Particularly striking is that acceptance of fully electric cars remains low.

In Germany, only 3 percent of all car owners have an electric vehicle. However, just over a third of respondents who do not yet own an electric vehicle believe their next car will be fully electric (39 percent, compared with 34 percent in 2022). By contrast, hybrid drives are highly popular across all countries. In Germany (48 percent) and the USA (47 percent), nearly half of respondents who do not own an electric car can imagine their next vehicle being a hybrid with a combustion engine and an electric motor.

In China, that figure rises to almost nine out of 10 respondents (86 percent). This means that hybrid cars could increasingly bridge the gap to e-mobility and give it a renewed boost. With a share of 68 percent, younger people in Germany aged between 25 and 34 are particularly interested in electric cars – also compared with their international peers.

Vehicle as a status symbol 

On the one hand, younger people up to the age of 34 in Germany do not feel that attached to cars. For them, more than for older respondents, it is one of many means of transportation available. On the other hand, generation Y and Z drivers born in the 1990s and later have a clear emotional connection to their cars: for more than half of 18 to 34-year-olds (54 percent) in Germany, cars are regarded as a status symbol – twice the share among respondents aged 45 and over. People aged between 18 and 34, particularly those living in large cities, see cars as a prestige item (67 percent). In small towns and rural areas, the approval rate is around 49 percent. This view of the car is accompanied by growing expectations. Of the 25 to 34-year-olds surveyed, for example, 51 percent believe that cars of the future should not only be a safe means of transportation, but also a place to relax and work.

Tech attracts young people

The study also found that younger people in Germany also had a positive attitude toward highly automated and autonomous driving, with around two-thirds (65 percent) of 18 to 34-year-olds seeing this as a useful development. Among older respondents aged 55 and over, 39 percent share this view. Around two-thirds of younger people up to the age of 34 also believe that state-of-the-art technologies should be mandatory in newly registered cars in order to make traffic even safer – a viewpoint that signals approval of the EU directive requiring certain advanced driver assistance systems in new cars, which has been in force since July 2024.

Another future technology that is particularly popular with younger people is AI assistants in cars. Almost three-quarters of respondents (74 percent) between the ages of 18 and 34 would welcome an AI voice as a service that, like a virtual travel companion, provides useful information about sights and restaurants along the route, finds the nearest gas or charging station, searches for free parking spaces or even compiles personal messages.

“Younger people in particular have changing expectations of cars. These are closely linked to pioneering technologies such as automated driving, which deliver new user experiences. At Continental, we’re already equipping cars with AI. Together with our partner Google Cloud, we have developed a virtual companion for drivers. We are particularly proud to be one of the first automotive suppliers worldwide to integrate Google Cloud applications directly into our vehicle computers,” added Hirschheydt.

Autonomous & AI

The comparison between countries reveals a widespread openness to highly automated and autonomous driving in Asia across all age groups. In China, nine out of 10 respondents (90 percent) view the relevant technologies as a useful development, while in Japan, almost three-quarters (72 percent) share this sentiment. In France (60 percent) and the USA (56 percent), more than half of those surveyed have a positive attitude. In Germany, around one in two respondents (49 percent) feel the same. An AI-powered virtual travel companion is particularly popular in China, where nine out of 10 respondents (91 percent) say they would like to have such a service. In the USA (66 percent) and Japan (63 percent), around two-thirds express this wish, while in France (58 percent) and Germany (57 percent) more than half would be happy to have the technology.

There is broad agreement across all countries on the ideal size of a car display for infotainment content. Most people prefer larger displays, with 90 percent of respondents in China favouring this option.

In Germany (81 percent), France (79 percent) and the USA (80 percent), eight out of 10 respondents would like their navigation, vehicle data and music to be shown on large screens.

In Japan, the figure is more than two-thirds (69 percent). However, preferences differ significantly when it comes to technological details. While the majority of respondents in Japan (79 percent) and more than half in Germany (57 percent) prefer a simpler display on car screens, a slight majority in the USA (58 percent) favour more colours. By contrast, many features are popular in China (69 percent). In Japan (70 percent), the majority prefer a more straightforward digital design, while in Germany, around half feel the same way (55 percent).

There are also differences between countries when it comes to the question of whether a display should be controlled by voice or manually: voice control is particularly popular in Japan (67 percent), more than half are in favour of it in China (59 percent), while the number is significantly lower in Germany (43 percent). In the USA, just over half (55 percent) also prefer to operate a display manually.

Hybrid

The study shows that hybrid drivers in Germany have an above-average interest in all-electric mobility – a strong indication that hybrid cars can play a key role as a bridging technology for the transition to fully electric drives.

For example, 43 percent of respondents who currently use a vehicle with a combined combustion engine and electric motor say that their next car will definitely be an all-electric vehicle. Those who drive a gasoline or diesel vehicle are significantly less open to such a switch (12 and 19 percent respectively). In addition, a clear majority (58 percent) of hybrid drivers would be willing to buy an electric car without a government subsidy.

The data suggests that hybrid vehicles are boosting people’s confidence in e-mobility and may help reduce any reservations about fully electric vehicles. One group with significant future potential for this development is the 48 percent of respondents who do not drive an electric or hybrid car and for whom an all-electric car is not currently an option, but who are considering a hybrid as their next car.

Varying degree in e-cars

The shift to electric mobility is under pressure in Germany, where sales of all-electric cars are faltering. According to the latest figures of the Continental study, electric cars represent a significant share (10 percent) of the overall passenger-car fleet in China, while only 3 percent of respondents in Germany drive an all-electric car and 91 percent a car with a combustion engine (China: 80 percent). There is potential for higher sales of electric cars in Germany, particularly among those aged 18 to 34. In this age group, around two-thirds (64 percent) of respondents believe it is certain or likely that their next car will be fully electric – a trend that gradually diminishes in older generations.

A look at age-dependent attitudes toward electric mobility reveals that, like many other technological developments, e-mobility is more appealing to younger drivers than older ones. They are more willing to forgo subsidies: 50 percent of 25 to 34-year-olds would consider buying an electric car without government assistance. However, the willingness to fully finance an electric vehicle decreases significantly among those aged 45 and older.

EVs and subsidy

The study found that two-thirds of respondents in Germany link the purchase of an electric car to a government subsidy is an expression of their concerns about being unable to finance an electric car on their own. In Germany, 71 percent of respondents worry that mobility will no longer be affordable due to rising energy prices. In the 2022 Mobility Study, 73 percent of people in Germany expressed their concerns about the affordability of mobility.

What’s more, 65 percent of respondents fear that they will not be able to afford an electric car in the near future and 56 percent are worried that driving could soon become too expensive for them. As a result, a clear majority (80 percent) expect policymakers to create the framework conditions to ensure that driving remains affordable. At the same time, they believe driving should be made more sustainable in the most cost-neutral way possible. Almost three-quarters (73 percent) of respondents think that the cost of environmentally friendly cars needs to fall. Regulatory interventions such as a speed limit of 130 kmph on highways are met with acceptance (62 percent), provided they do not lead to price increases. Younger respondents are less price-sensitive. They are much more prepared to pay a premium for environmentally friendly cars, especially if they are completely carbon-neutral in production and operation (40 percent of 18 to 24-year-olds compared with 13 percent of 45 to 54-year-olds).

Sustainable tyres

Sustainability is an important concern for people with cars is also demonstrated by their attitude to tyres. According to the study, almost eight out of 10 drivers in Germany (84 percent) who also value tyre recycling consider it important that their tyres contain an increasing share of environmentally friendly materials. When purchasing tyres, younger people (61 percent of 25 to 34-year-olds) are more concerned than older people about what happens to the tyres at the end of their service life.

Furthermore, 44 percent of car owners in Germany would be willing to pay a premium for tyres made from a higher share of renewable and sustainable materials. Here again, this willingness is most pronounced among 25 to 34-year-olds (65 percent).

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China’s SAIC Motor-owned British marquee brand MG has showcased two concept vehicles, the MG GO! and the MG Cyber Concept, at the Goodwood Festival of Speed 2026. The concepts represent the company’s focus on blending its history with electric vehicle technology.

The MG GO! is a B-segment electric hatchback, providing a preview of a production model scheduled for 2027. Designed by the MG Design Centre in London, the concept draws inspiration from the brand’s mid-20th-century models, such as the MGB GT.

Carl Gotham, Design Director of Advanced Design, said, "With MG GO!, we wanted to create something compact and contemporary, but also warm, expressive and immediately likeable, an embodiment of all that we admire about the MG brand. It is not about looking back for its own sake, but about capturing some of the clarity, charm and emotional appeal that have always made MG so distinctive, and reinterpreting that in a way that feels relevant today and crucially creating something with strong charisma.”

On the other hand, the MG Cyber Concept is a D-segment electric performance SUV. It is intended to combine the utility of a larger vehicle with the driving dynamics associated with sports cars. The design was influenced by the EX181 land speed record vehicle.

Jozef Kaban, Vice-President of Global Design, MG, said, “Great design begins with people, not products. Technology and innovation are essential, but they can be shared. Character cannot. The future of automotive design is about creating cars with a strong identity that people instantly recognise and emotionally connect with. Great design should spark curiosity, excitement and desire. It should make people stop, smile and want to discover more. Our MG concepts express this vision for the future of the brand. Because great design is never just about the car. It’s about people, their experiences and their dreams. Our role is to inspire them and create products that enrich their journey through life.”

Alongside the concepts, MG presented a ‘Future Motion Show’ to demonstrate its work in artificial intelligence, autonomous driving and connectivity.

The company also displayed six production vehicles currently in its range:

• MGS9 PHEV: A seven-seat SUV.
• MG4 EV Urban: A hatchback.
• MG HS Plug-in Hybrid.
• MG IM5: A saloon.
• MG ZS Hybrid+.
• MG Cyberster: An electric roadster.

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Nissan Motor India has unveiled its latest product offering for the Indian and the global market the Tekton, C-segment SUV, which will compete with the likes of Hyundai Creta, Kia Seltos, Tata Sierra, Maruti Suzuki Grand Vitara and the Toyota Urban Cruiser Hyryder.

The Tekton is based on the recently introduced Renault Duster SUV and has also incorporated design cues from its popular Patrol SUV. Manufactured at Renault’s Chennai plant, it is designed for both domestic sales and export to markets including the Middle East and Africa.

The SUV features a turbocharged engine lineup, consisting of the Turbo T160 and Turbo T280 options. The T280 provides 163PS of power and 280Nm of torque, available with a 6-speed wet clutch DCT or a 6-speed manual transmission. The SUV offers a ground clearance of 212 mm and 700 litres of boot space.

On the inside, the Tekton features a dual-screen setup comprising a 25.65 cm infotainment system with Google built-in and a 26.03 cm digital cockpit. Connectivity features include navigation via Google Maps, voice assistance through Google Assistant and access to applications via Google Play.

In terms of safety the Tekton comes with 6 airbags as standard, a high-strength steel frame and a suite of 17 driver-assistance features such as adaptive cruise control, autonomous emergency braking and lane-keep assist.

Guillaume Cartier, Chief Performance Officer, Nissan, said, "We are building a stronger and more competitive Nissan in India. As we continue to strengthen our SUV-led portfolio and sharpen our market focus, the World Premiere of the all-new Nissan Tekton reflects our ambition to combine global product strength with deep local relevance. Tekton is a clear expression of how Nissan is transforming with purpose - towards a more competitive, future-ready portfolio."

Massimiliano Messina, Chairperson, AMIEO Region, Nissan, said, "India is powering Nissan's growth across markets and regions. Tekton is a strong example of our 'One Car, One World' approach - a global product engineered through India, manufactured for Indian customers and developed for export markets across the region. It strengthens India's role as a growth engine and SUV production hub for Nissan."

Thierry Sabbagh, DVP - President, Middle East, KSA, India, CIS - Nissan and INFINITI, said, "Tekton is a strong signal of our capability, bringing global SUV excellence to India. Following the launch of the all-new Gravite, the World Premiere of the all-new Nissan Tekton accelerates our resurgence journey and strengthens our SUV portfolio in India. Tekton combines bold design, premium features, advanced technology and strong SUV character in a way that aligns with evolving customer expectations."

Saurabh Vatsa, Managing Director, Nissan Motor India, said, "Nissan's resurgence in India is taking formidable shape, driven by a sharper product focus, network expansion and a deeper understanding of what Indian customers truly value. Tekton is the flagship proof point of Nissan's India resurgence. It has been crafted to deliver commanding presence, unmistakable luxury, intelligent technology, confident performance and everyday practicality in a package that is made in India and ready for the world."

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Ford Motor Company has opened an 800-seat Global Capability Centre in Coimbatore. It is part of the automaker’s strategy to expands its India operations. The company sold its Sanand plant to Tata Motors but has retained its Chennai plant, which is indicative of the fact that it is still interested in the Indian market.
The Global Capability Centre commissioned at Coimbatore is third centre by the company of its kind. It follows centres in Chennai and Bengaluru. The 82,000 sq ft facility at Coimbatore will mainly support accounting, Ford Credit and other business operations, while also serving as a business continuity hub for the company's Chennai GCC.
“We earlier operated a centre in Coimbatore, which we closed during the COVID pandemic. We have had positive experience with the local talent pool here especially in terms of quality and the range of talent across commercial, operational and engineering operations,” said Gangapriya Chakraverti, India Site Head and Managing Director, Ford Business Solutions. “Ford's biggest talent demand in India continues to be in software engineering, data science and data analytics, alongside the company's growing investments in AI,” she added.

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Skoda Auto Volkswagen India, one of the leading passenger vehicle manufacturers, has announced a leadership change within its sales, marketing and digital division. Jan Bures, who currently serves as Executive Director of Sales, Marketing, and Digital, will conclude his assignment in India and move to a new role at Volkswagen, effective September 2026.

Following the departure of Bures, Piyush Arora, Managing Director & CEO of Skoda Auto Volkswagen India, will take on the additional responsibility of Executive Director of Sales & Marketing for the group in India.

The company stated that this structure is intended to improve strategic alignment, decision-making and accountability across the organisation.

At present, Skoda Auto Volkswagen India operates six brands: Volkswagen, Skoda, Audi, Bentley, Lamborghini and Porsche.

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