Young People See Cars As Status Symbol Finds Continental Study
- By MT Bureau
- October 30, 2024
German tier 1 supplier Continental recently commissioned a representative mobility study in August 2024 to understand the perception about young people on mobility needs.
For the Mobility Study 2024, infas was commissioned by Continental in August 2024 to survey a total of around 5,000 people aged 18 and over in Germany, China, France, Japan and the USA about their mobility habits and attitudes to a variety of mobility issues. In each country, the respective sample is representative of the population; for China, it is representative of the urban population. The aim of the Continental Mobility Study, now in its eighth edition since 2011, is to provide an international comparison of people’s attitudes toward current and future developments in mobility and their personal usage habits. The range of topics covered in this year’s study included automated driving, user experience, AI in cars, sustainable mobility concepts, mobility in urban areas, the affordability of mobility and attitudes toward government regulation in the mobility sector.
The key findings found that overall, 84 percent of car owners in Germany, regardless of age, believe that it is important to own a car. For almost 90 percent, having a car is essential for shopping and running other errands. The majority of young people in Germany are particularly enthusiastic about technological advances in cars. They look forward to the benefits self-driving cars will offer in terms of being able to read, play video games or work (51 percent of 25 to 34-year-olds). In addition to autonomous driving, artificial intelligence (AI) in the form of digital voice assistants is very popular with this group. There is a similar level of approval in the four other countries surveyed in the study.
Philipp von Hirschheydt, Executive Board member responsible for the Automotive group sector, Continental, said, “The findings show that the response to new technologies such as automated driving, large displays and AI in cars varies greatly between generations and also between countries. That’s why we aim to provide customised solutions – market-specific, tailor-made and modular.”
The findings of the study also reveal the current status of the trend toward lower-emission mobility worldwide. Particularly striking is that acceptance of fully electric cars remains low.
In Germany, only 3 percent of all car owners have an electric vehicle. However, just over a third of respondents who do not yet own an electric vehicle believe their next car will be fully electric (39 percent, compared with 34 percent in 2022). By contrast, hybrid drives are highly popular across all countries. In Germany (48 percent) and the USA (47 percent), nearly half of respondents who do not own an electric car can imagine their next vehicle being a hybrid with a combustion engine and an electric motor.
In China, that figure rises to almost nine out of 10 respondents (86 percent). This means that hybrid cars could increasingly bridge the gap to e-mobility and give it a renewed boost. With a share of 68 percent, younger people in Germany aged between 25 and 34 are particularly interested in electric cars – also compared with their international peers.
Vehicle as a status symbol
On the one hand, younger people up to the age of 34 in Germany do not feel that attached to cars. For them, more than for older respondents, it is one of many means of transportation available. On the other hand, generation Y and Z drivers born in the 1990s and later have a clear emotional connection to their cars: for more than half of 18 to 34-year-olds (54 percent) in Germany, cars are regarded as a status symbol – twice the share among respondents aged 45 and over. People aged between 18 and 34, particularly those living in large cities, see cars as a prestige item (67 percent). In small towns and rural areas, the approval rate is around 49 percent. This view of the car is accompanied by growing expectations. Of the 25 to 34-year-olds surveyed, for example, 51 percent believe that cars of the future should not only be a safe means of transportation, but also a place to relax and work.
Tech attracts young people
The study also found that younger people in Germany also had a positive attitude toward highly automated and autonomous driving, with around two-thirds (65 percent) of 18 to 34-year-olds seeing this as a useful development. Among older respondents aged 55 and over, 39 percent share this view. Around two-thirds of younger people up to the age of 34 also believe that state-of-the-art technologies should be mandatory in newly registered cars in order to make traffic even safer – a viewpoint that signals approval of the EU directive requiring certain advanced driver assistance systems in new cars, which has been in force since July 2024.

Another future technology that is particularly popular with younger people is AI assistants in cars. Almost three-quarters of respondents (74 percent) between the ages of 18 and 34 would welcome an AI voice as a service that, like a virtual travel companion, provides useful information about sights and restaurants along the route, finds the nearest gas or charging station, searches for free parking spaces or even compiles personal messages.
“Younger people in particular have changing expectations of cars. These are closely linked to pioneering technologies such as automated driving, which deliver new user experiences. At Continental, we’re already equipping cars with AI. Together with our partner Google Cloud, we have developed a virtual companion for drivers. We are particularly proud to be one of the first automotive suppliers worldwide to integrate Google Cloud applications directly into our vehicle computers,” added Hirschheydt.
Autonomous & AI
The comparison between countries reveals a widespread openness to highly automated and autonomous driving in Asia across all age groups. In China, nine out of 10 respondents (90 percent) view the relevant technologies as a useful development, while in Japan, almost three-quarters (72 percent) share this sentiment. In France (60 percent) and the USA (56 percent), more than half of those surveyed have a positive attitude. In Germany, around one in two respondents (49 percent) feel the same. An AI-powered virtual travel companion is particularly popular in China, where nine out of 10 respondents (91 percent) say they would like to have such a service. In the USA (66 percent) and Japan (63 percent), around two-thirds express this wish, while in France (58 percent) and Germany (57 percent) more than half would be happy to have the technology.
There is broad agreement across all countries on the ideal size of a car display for infotainment content. Most people prefer larger displays, with 90 percent of respondents in China favouring this option.
In Germany (81 percent), France (79 percent) and the USA (80 percent), eight out of 10 respondents would like their navigation, vehicle data and music to be shown on large screens.
In Japan, the figure is more than two-thirds (69 percent). However, preferences differ significantly when it comes to technological details. While the majority of respondents in Japan (79 percent) and more than half in Germany (57 percent) prefer a simpler display on car screens, a slight majority in the USA (58 percent) favour more colours. By contrast, many features are popular in China (69 percent). In Japan (70 percent), the majority prefer a more straightforward digital design, while in Germany, around half feel the same way (55 percent).
There are also differences between countries when it comes to the question of whether a display should be controlled by voice or manually: voice control is particularly popular in Japan (67 percent), more than half are in favour of it in China (59 percent), while the number is significantly lower in Germany (43 percent). In the USA, just over half (55 percent) also prefer to operate a display manually.
Hybrid
The study shows that hybrid drivers in Germany have an above-average interest in all-electric mobility – a strong indication that hybrid cars can play a key role as a bridging technology for the transition to fully electric drives.
For example, 43 percent of respondents who currently use a vehicle with a combined combustion engine and electric motor say that their next car will definitely be an all-electric vehicle. Those who drive a gasoline or diesel vehicle are significantly less open to such a switch (12 and 19 percent respectively). In addition, a clear majority (58 percent) of hybrid drivers would be willing to buy an electric car without a government subsidy.
The data suggests that hybrid vehicles are boosting people’s confidence in e-mobility and may help reduce any reservations about fully electric vehicles. One group with significant future potential for this development is the 48 percent of respondents who do not drive an electric or hybrid car and for whom an all-electric car is not currently an option, but who are considering a hybrid as their next car.
Varying degree in e-cars
The shift to electric mobility is under pressure in Germany, where sales of all-electric cars are faltering. According to the latest figures of the Continental study, electric cars represent a significant share (10 percent) of the overall passenger-car fleet in China, while only 3 percent of respondents in Germany drive an all-electric car and 91 percent a car with a combustion engine (China: 80 percent). There is potential for higher sales of electric cars in Germany, particularly among those aged 18 to 34. In this age group, around two-thirds (64 percent) of respondents believe it is certain or likely that their next car will be fully electric – a trend that gradually diminishes in older generations.

A look at age-dependent attitudes toward electric mobility reveals that, like many other technological developments, e-mobility is more appealing to younger drivers than older ones. They are more willing to forgo subsidies: 50 percent of 25 to 34-year-olds would consider buying an electric car without government assistance. However, the willingness to fully finance an electric vehicle decreases significantly among those aged 45 and older.
EVs and subsidy
The study found that two-thirds of respondents in Germany link the purchase of an electric car to a government subsidy is an expression of their concerns about being unable to finance an electric car on their own. In Germany, 71 percent of respondents worry that mobility will no longer be affordable due to rising energy prices. In the 2022 Mobility Study, 73 percent of people in Germany expressed their concerns about the affordability of mobility.
What’s more, 65 percent of respondents fear that they will not be able to afford an electric car in the near future and 56 percent are worried that driving could soon become too expensive for them. As a result, a clear majority (80 percent) expect policymakers to create the framework conditions to ensure that driving remains affordable. At the same time, they believe driving should be made more sustainable in the most cost-neutral way possible. Almost three-quarters (73 percent) of respondents think that the cost of environmentally friendly cars needs to fall. Regulatory interventions such as a speed limit of 130 kmph on highways are met with acceptance (62 percent), provided they do not lead to price increases. Younger respondents are less price-sensitive. They are much more prepared to pay a premium for environmentally friendly cars, especially if they are completely carbon-neutral in production and operation (40 percent of 18 to 24-year-olds compared with 13 percent of 45 to 54-year-olds).
Sustainable tyres
Sustainability is an important concern for people with cars is also demonstrated by their attitude to tyres. According to the study, almost eight out of 10 drivers in Germany (84 percent) who also value tyre recycling consider it important that their tyres contain an increasing share of environmentally friendly materials. When purchasing tyres, younger people (61 percent of 25 to 34-year-olds) are more concerned than older people about what happens to the tyres at the end of their service life.
Furthermore, 44 percent of car owners in Germany would be willing to pay a premium for tyres made from a higher share of renewable and sustainable materials. Here again, this willingness is most pronounced among 25 to 34-year-olds (65 percent).
Nissan Tekton Convoy Sets India Book Of Records Title In Himalayan Drive
- By MT Bureau
- August 04, 2026
Nissan Motor India (NMIPL), one of the leading passenger vehicle manufacturers, has entered the India Book of Records for the largest convoy of a single-model four-wheeler to reach Leh. A fleet of 60 Nissan Tekton vehicles completed a 5-day expedition covering more than 700 kilometres to achieve the record.
The drive commenced in Chandigarh at an altitude of 1,053 feet, passed through Manali, Zangla and Shinku La Pass at 16,703 feet and concluded in Leh at 11,480 feet. The SUVs were driven by media representatives and automotive industry participants throughout the route across varying terrain and weather conditions.
Saurabh Vatsa, Managing Director, Nissan Motor India, said, “Entering the India Book of Records with the all-new Nissan Tekton is a proud moment for Nissan Motor India and a fitting celebration of our 75-year SUV excellence. While the record is significant, what makes the achievement especially meaningful is what it represents. Sixty Tekton SUVs successfully completed a demanding Himalayan drive, demonstrating the vehicle’s capability, durability and engineering strength in real-world conditions. This milestone reflects Nissan’s commitment to delivering premium SUVs that give customers confidence wherever their journeys take them. It also reinforces our belief in the all-new Tekton as a vehicle engineered to perform across India’s diverse driving environments.”
Manufactured at Renault’s plant in Chennai under its ‘One Car, One World’ production framework, the Tekton is sold in India and for export markets, including the Middle East and Africa. The model line-up features turbocharged engines, integrated Google services and design elements derived from the Nissan Patrol.
The prices for Tekton SUV start at INR 1.04 million for the Turbo T160 line and INR 1.49 million for the Turbo T280 line (ex-showroom). Retail bookings are open across digital channels and dealerships, with customer deliveries having commenced on 20 July 2026.
- Hennessey Special Vehicles
- Blackbird
- Venom GT
- Venon F5
- Lockheed SR-71 Blackbird
- Formula One
- Bell X-1
- IImore Engineering
- Michelin
- John Hennessey
- Nathan Malinick
- Angela Edgar
- Pennzoil
- Brycen Hicklin
Hennessey Unveils Blackbird Touring Hypercar
- By MT Bureau
- August 04, 2026
American hypercar manufacturer Hennessey Special Vehicles has revealed its latest offering, the Blackbird, a naturally aspirated, manual-transmission hypercar. The model serves as the company's third hypercar following the Venom GT and Venom F5.
The Blackbird features design elements inspired by the Lockheed SR-71 Blackbird aircraft, including a body-side chine line and active vertical rear stabilisers that deploy at 71 mph (115 kmph) at angles of +/- 71 degrees. Additional exterior detailing includes a quad-exhaust system referencing the Bell X-1 aircraft, Formula One-style side pods and LMP1-inspired winglets.
It is powered by a 6.2-litre naturally aspirated V8 engine developed in partnership with Ilmor Engineering. Hennessey targets an output of 800 to 850 horsepower and an engine speed exceeding 9,000 rpm. The powertrain pairs with a six-speed gated manual transmission and rear-wheel drive, targeting a zero to 60 mph (96 kmph) acceleration time of 2.5 seconds and a top speed of 220 mph (354 kmph).
The Blackbird is built on a bespoke carbon-fibre tub with carbon-fibre bodywork, targeting a dry weight of under 1,360 kg (3,000 lbs). The chassis utilises an inboard suspension architecture with adaptive dampers, Michelin Pilot Sport Cup 2 tyres, traction control and anti-lock brakes. The cabin excludes digital screens, utilising a central analogue tachometer, physical controls, hidden smartphone integration and storage space accommodating two carry-on bags alongside rear-quarter and in-cabin compartments.
Production is limited to 71 units globally, priced from USD 2.5 million before taxes, with assembly taking place in Texas. Customer deliveries are planned for 2029–2030 following the conclusion of Venom F5 production.
John Hennessey, Founder and CEO, Hennessey, said, “Blackbird isn’t just the next chapter in the Hennessey story, it represents the beginning of a new book. Our third hypercar, Blackbird, is unexpected by design, yet it’s exactly what I wanted to create and what our customers have been asking for. Challenging expectations has always been part of our DNA. From the beginning, Blackbird was guided by a simple idea: to deliver an analogue experience where beauty and drama define every moment. This is not a numbers car. We set out to create an unparalleled emotional experience, from the first time you see it to the moment you take the wheel and feel the connection between driver and machine.”
Nathan Malinick, Director of Design, Hennessey, said, “Beauty is not a byproduct, it must be intentional. With Blackbird, every decision our team made, inside and out, was guided by our vision to create the ultimate touring hypercar: one that strikes a perfect balance between elegance and aggression, beauty and purpose, inspiring people to fall in love at first sight. As Hennessey’s third hypercar, Blackbird represents the next evolution of our design DNA and the incredible work of an entire team committed to creating something truly timeless.”
Angela Edgar, Vice-President of Lubricants Marketing, Pennzoil, said, “Pennzoil and Hennessey have built a longstanding relationship rooted in a shared passion for engineering excellence and pushing the limits of what’s possible. The all-new Blackbird is another exciting milestone in that journey. We’re proud to support Hennessey’s relentless pursuit of innovation with advanced lubricant technology engineered to help protect high-performance engines and deliver lasting performance. Together, we’re proving that exceptional engineering and engine longevity go hand in hand.”
Brycen Hicklin, Senior Designer, Hennessey, said, “The Blackbird interior delivers a cockpit worthy of its name. Thoughtfully balancing mechanical tactility with refined luxury, it serves to elevate the driver and passenger experience. Every interaction rewards the driver with an authentic connection to the machine, while exceptional comfort and generous luggage capacity encourage long journeys without compromise.”
Kia Sorento Hybrid SUV Teased Ahead of India Launch
- By MT Bureau
- August 03, 2026
Kia India, one of the leading passenger vehicle manufacturers, has released a teaser of its first hybrid vehicle launch in the country the Sorento SUV, which serves as the manufacturer's global flagship SUV.
Originally introduced in 2002, the Sorento nameplate has recorded global sales of 4.8 million units across four product generations in 132 countries. The vehicle ranked among the brand's top three best-selling models globally in 2024 and 2025, receiving industry safety classifications including the IIHS Top Safety Pick+ and a 5-Star NHTSA rating.
Teaser images issued by the company show an upright vehicle profile featuring a distinct shoulder line and a two-tier front lighting design with an illuminated upper graphic across the bonnet area. The India-spec configuration incorporates Kia's hybrid powertrain technology.
The company has opened advance reservations for the model through its dealership network and official website, with full specifications and launch timelines to be announced prior to the official commercial release.
MG Select Launches Limited Couture Editions Of M9 And Cyberster
- By MT Bureau
- August 03, 2026
MG Select, the luxury division of JSW MG Motor India has introduced the Couture Edition of the MG M9 at INR 8.49 million, while the Cyberster Couture Edition is priced at INR 8.74 million.
The vehicles were created through a design partnership with fashion designer Gaurav Gupta. The collaboration began at the opening of Gupta's menswear flagship store in New Delhi, followed by an official vehicle integration during his 'Light Song' couture showcase in Mumbai on 17 July 2026.
Both models incorporate Gupta's Serpent Infinity design motif across interior and exterior surfaces, using hand embroidery, tonal layering and surface detailing techniques derived from garment construction.
Milind Shah, Head – MG Select, JSW MG Motor India, said, “The Cyberster and M9 have quickly become the most sought-after luxury EVs in their segment. By introducing a couture layer, we are building on that popularity with an offering that is both rare and collectible. It strengthens MG SELECT’s business proposition by uniting proven demand with exclusivity, ensuring our luxury channel continues to establish itself as a curator of distinct experiences for discerning customers.”
Gaurav Gupta said, “I’ve always believed that great design transcends categories. This collaboration with MG demonstrates how the principles of couture, craftsmanship, precision and emotional storytelling can transform the way we experience luxury mobility. Together, we’ve created something that is as expressive as it is functional.”
Production of the Couture Edition specification is limited to 50 units per vehicle model. Sales will be handled exclusively through MG SELECT Experience Centres across 14 cities, with orders opening on the official brand website ahead of customer deliveries scheduled to begin on 10 August 2026.

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