German tier 1 supplier Continental recently commissioned a representative mobility study in August 2024 to understand the perception about young people on mobility needs.

For the Mobility Study 2024, infas was commissioned by Continental in August 2024 to survey a total of around 5,000 people aged 18 and over in Germany, China, France, Japan and the USA about their mobility habits and attitudes to a variety of mobility issues. In each country, the respective sample is representative of the population; for China, it is representative of the urban population. The aim of the Continental Mobility Study, now in its eighth edition since 2011, is to provide an international comparison of people’s attitudes toward current and future developments in mobility and their personal usage habits. The range of topics covered in this year’s study included automated driving, user experience, AI in cars, sustainable mobility concepts, mobility in urban areas, the affordability of mobility and attitudes toward government regulation in the mobility sector.

The key findings found that overall, 84 percent of car owners in Germany, regardless of age, believe that it is important to own a car. For almost 90 percent, having a car is essential for shopping and running other errands. The majority of young people in Germany are particularly enthusiastic about technological advances in cars. They look forward to the benefits self-driving cars will offer in terms of being able to read, play video games or work (51 percent of 25 to 34-year-olds). In addition to autonomous driving, artificial intelligence (AI) in the form of digital voice assistants is very popular with this group. There is a similar level of approval in the four other countries surveyed in the study.

Philipp von Hirschheydt, Executive Board member responsible for the Automotive group sector, Continental, said, “The findings show that the response to new technologies such as automated driving, large displays and AI in cars varies greatly between generations and also between countries. That’s why we aim to provide customised solutions – market-specific, tailor-made and modular.”

The findings of the study also reveal the current status of the trend toward lower-emission mobility worldwide. Particularly striking is that acceptance of fully electric cars remains low.

In Germany, only 3 percent of all car owners have an electric vehicle. However, just over a third of respondents who do not yet own an electric vehicle believe their next car will be fully electric (39 percent, compared with 34 percent in 2022). By contrast, hybrid drives are highly popular across all countries. In Germany (48 percent) and the USA (47 percent), nearly half of respondents who do not own an electric car can imagine their next vehicle being a hybrid with a combustion engine and an electric motor.

In China, that figure rises to almost nine out of 10 respondents (86 percent). This means that hybrid cars could increasingly bridge the gap to e-mobility and give it a renewed boost. With a share of 68 percent, younger people in Germany aged between 25 and 34 are particularly interested in electric cars – also compared with their international peers.

Vehicle as a status symbol 

On the one hand, younger people up to the age of 34 in Germany do not feel that attached to cars. For them, more than for older respondents, it is one of many means of transportation available. On the other hand, generation Y and Z drivers born in the 1990s and later have a clear emotional connection to their cars: for more than half of 18 to 34-year-olds (54 percent) in Germany, cars are regarded as a status symbol – twice the share among respondents aged 45 and over. People aged between 18 and 34, particularly those living in large cities, see cars as a prestige item (67 percent). In small towns and rural areas, the approval rate is around 49 percent. This view of the car is accompanied by growing expectations. Of the 25 to 34-year-olds surveyed, for example, 51 percent believe that cars of the future should not only be a safe means of transportation, but also a place to relax and work.

Tech attracts young people

The study also found that younger people in Germany also had a positive attitude toward highly automated and autonomous driving, with around two-thirds (65 percent) of 18 to 34-year-olds seeing this as a useful development. Among older respondents aged 55 and over, 39 percent share this view. Around two-thirds of younger people up to the age of 34 also believe that state-of-the-art technologies should be mandatory in newly registered cars in order to make traffic even safer – a viewpoint that signals approval of the EU directive requiring certain advanced driver assistance systems in new cars, which has been in force since July 2024.

Another future technology that is particularly popular with younger people is AI assistants in cars. Almost three-quarters of respondents (74 percent) between the ages of 18 and 34 would welcome an AI voice as a service that, like a virtual travel companion, provides useful information about sights and restaurants along the route, finds the nearest gas or charging station, searches for free parking spaces or even compiles personal messages.

“Younger people in particular have changing expectations of cars. These are closely linked to pioneering technologies such as automated driving, which deliver new user experiences. At Continental, we’re already equipping cars with AI. Together with our partner Google Cloud, we have developed a virtual companion for drivers. We are particularly proud to be one of the first automotive suppliers worldwide to integrate Google Cloud applications directly into our vehicle computers,” added Hirschheydt.

Autonomous & AI

The comparison between countries reveals a widespread openness to highly automated and autonomous driving in Asia across all age groups. In China, nine out of 10 respondents (90 percent) view the relevant technologies as a useful development, while in Japan, almost three-quarters (72 percent) share this sentiment. In France (60 percent) and the USA (56 percent), more than half of those surveyed have a positive attitude. In Germany, around one in two respondents (49 percent) feel the same. An AI-powered virtual travel companion is particularly popular in China, where nine out of 10 respondents (91 percent) say they would like to have such a service. In the USA (66 percent) and Japan (63 percent), around two-thirds express this wish, while in France (58 percent) and Germany (57 percent) more than half would be happy to have the technology.

There is broad agreement across all countries on the ideal size of a car display for infotainment content. Most people prefer larger displays, with 90 percent of respondents in China favouring this option.

In Germany (81 percent), France (79 percent) and the USA (80 percent), eight out of 10 respondents would like their navigation, vehicle data and music to be shown on large screens.

In Japan, the figure is more than two-thirds (69 percent). However, preferences differ significantly when it comes to technological details. While the majority of respondents in Japan (79 percent) and more than half in Germany (57 percent) prefer a simpler display on car screens, a slight majority in the USA (58 percent) favour more colours. By contrast, many features are popular in China (69 percent). In Japan (70 percent), the majority prefer a more straightforward digital design, while in Germany, around half feel the same way (55 percent).

There are also differences between countries when it comes to the question of whether a display should be controlled by voice or manually: voice control is particularly popular in Japan (67 percent), more than half are in favour of it in China (59 percent), while the number is significantly lower in Germany (43 percent). In the USA, just over half (55 percent) also prefer to operate a display manually.

Hybrid

The study shows that hybrid drivers in Germany have an above-average interest in all-electric mobility – a strong indication that hybrid cars can play a key role as a bridging technology for the transition to fully electric drives.

For example, 43 percent of respondents who currently use a vehicle with a combined combustion engine and electric motor say that their next car will definitely be an all-electric vehicle. Those who drive a gasoline or diesel vehicle are significantly less open to such a switch (12 and 19 percent respectively). In addition, a clear majority (58 percent) of hybrid drivers would be willing to buy an electric car without a government subsidy.

The data suggests that hybrid vehicles are boosting people’s confidence in e-mobility and may help reduce any reservations about fully electric vehicles. One group with significant future potential for this development is the 48 percent of respondents who do not drive an electric or hybrid car and for whom an all-electric car is not currently an option, but who are considering a hybrid as their next car.

Varying degree in e-cars

The shift to electric mobility is under pressure in Germany, where sales of all-electric cars are faltering. According to the latest figures of the Continental study, electric cars represent a significant share (10 percent) of the overall passenger-car fleet in China, while only 3 percent of respondents in Germany drive an all-electric car and 91 percent a car with a combustion engine (China: 80 percent). There is potential for higher sales of electric cars in Germany, particularly among those aged 18 to 34. In this age group, around two-thirds (64 percent) of respondents believe it is certain or likely that their next car will be fully electric – a trend that gradually diminishes in older generations.

A look at age-dependent attitudes toward electric mobility reveals that, like many other technological developments, e-mobility is more appealing to younger drivers than older ones. They are more willing to forgo subsidies: 50 percent of 25 to 34-year-olds would consider buying an electric car without government assistance. However, the willingness to fully finance an electric vehicle decreases significantly among those aged 45 and older.

EVs and subsidy

The study found that two-thirds of respondents in Germany link the purchase of an electric car to a government subsidy is an expression of their concerns about being unable to finance an electric car on their own. In Germany, 71 percent of respondents worry that mobility will no longer be affordable due to rising energy prices. In the 2022 Mobility Study, 73 percent of people in Germany expressed their concerns about the affordability of mobility.

What’s more, 65 percent of respondents fear that they will not be able to afford an electric car in the near future and 56 percent are worried that driving could soon become too expensive for them. As a result, a clear majority (80 percent) expect policymakers to create the framework conditions to ensure that driving remains affordable. At the same time, they believe driving should be made more sustainable in the most cost-neutral way possible. Almost three-quarters (73 percent) of respondents think that the cost of environmentally friendly cars needs to fall. Regulatory interventions such as a speed limit of 130 kmph on highways are met with acceptance (62 percent), provided they do not lead to price increases. Younger respondents are less price-sensitive. They are much more prepared to pay a premium for environmentally friendly cars, especially if they are completely carbon-neutral in production and operation (40 percent of 18 to 24-year-olds compared with 13 percent of 45 to 54-year-olds).

Sustainable tyres

Sustainability is an important concern for people with cars is also demonstrated by their attitude to tyres. According to the study, almost eight out of 10 drivers in Germany (84 percent) who also value tyre recycling consider it important that their tyres contain an increasing share of environmentally friendly materials. When purchasing tyres, younger people (61 percent of 25 to 34-year-olds) are more concerned than older people about what happens to the tyres at the end of their service life.

Furthermore, 44 percent of car owners in Germany would be willing to pay a premium for tyres made from a higher share of renewable and sustainable materials. Here again, this willingness is most pronounced among 25 to 34-year-olds (65 percent).

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Toyota Kirloskar Motor (TKM) has announced that cumulative sales of the Innova HyCross in India have surpassed 200,000 units. The milestone was achieved within 41 months of the model's launch in November 2022. The Innova HyCross is priced from INR 1.95 million (ex-showroom).

The Innova HyCross is built on the Toyota New Global Architecture (TNGA) platform. The flagship powertrain features a 5th Generation Self-Charging Strong Hybrid Electric System, which combines a 2.0-litre four-cylinder petrol engine with an e-drive sequential shift.

The hybrid tech has a claimed power output of 137 kW (186 PS), which allows the vehicle to operate in electric (EV) mode for approximately 60 percent of the time during typical driving cycles. A 2.0-litre naturally aspirated petrol engine option is also available, delivering 129 kW (174 PS).

The Innova HyCross scored a 5-Star safety rating in the Bharat New Car Assessment Programme (BNCAP).

It comes equipped with the Toyota Safety Sense suite, which includes active safety technologies to assist driver awareness. Interior features include powered Ottoman second-row seating, ventilated front seats, and over 65 connected vehicle functions.

Toyota provides an 8-year warranty on the hybrid battery for select variants. Ownership is supported by the T CARE ecosystem, a service framework covering the vehicle lifecycle from pre-sales to repurchase, including roadside assistance and periodic maintenance packages.

The achievement of this sales volume reinforces the model's position in the premium MPV segment and supports Toyota’s ‘multi-pathway’ strategy for carbon reduction through hybrid technology.

Sabari Manohar, Executive Vice-President, Toyota Kirloskar Motor, said, “We are proud to celebrate a significant achievement of over 2 lakh Innova HyCross sales, highlighting the model’s strong legacy and enduring appeal among customers. This milestone also reflects growing customer trust in Toyota’s self-charging hybrid technology, along with the brand’s commitment to design, performance, comfort, and reliability. It further motivates us to continue delivering market-relevant products, advanced technologies, and a seamless ownership experience aligned with evolving customer expectations. We extend our sincere gratitude to our customers and remain confident that the Innova HyCross will continue to inspire confidence and set new benchmarks in the mobility ecosystem.”

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Mercedes-Benz India, one of the leading luxury carmakers in the country, has recorded its highest-ever fiscal sales, retailing 19,363 units during the April 2025 to March 2026 period.

The company marked an uptick of 7 percent in the Q1 2026, where the company delivered 5,131 units compared to 4,775 in Q1 2025.

The German luxury brand’s growth was primarily driven by the Top-End Luxury segment, which grew by 16 percent in FY2026 and now accounts for 27 percent of total sales. This category includes the S-Class, Mercedes-Maybach and the AMG range. Demand for certain models, such as the AMG G 63 and Maybach S-Class, has resulted in waiting periods of up to 12 months.

In contrast, the Entry Luxury segment saw an 18 percent decline. The company stated it would maintain a ‘value over volume’ strategy, prioritising feature-rich content and brand desirability over price-led volume incentives.

For Mercedes-Benz India, the Long Wheelbase (LWB) E-Class remains the highest-selling luxury car in the country. It continued to see robust demand for the C-Class, GLC and GLE SUVs.

Furthermore, contribution of Battery Electric Vehicles (BEVs) now comprise 20 percent of all Top-End models sold. Within the luxury BEV segment (priced above INR 14 million), the company recorded 85 percent growth. The EQS SUV has emerged as the highest-selling luxury electric model for the brand. Mercedes-Benz plans to launch the electric CLA on 24 April 2026 as its first ‘software-defined’ electric vehicle.

Under its ‘Go to Customer’ strategy, the company plans to open more than 20 luxury outlets in 2026. This expansion involves a INR 4.50 billion investment from franchise partners. New facilities are scheduled for Q2 2026 in emerging markets, including Visakhapatnam, Varanasi and Goa, alongside reinforcements in Mumbai and Pune.

Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, said, “Mercedes-Benz remains the most desirable luxury brand in India buoyed by strong customer loyalty for both our new and existing products. We are thrilled with the strong demand for our top-end luxury portfolio that set new benchmarks in the luxury segment with exclusivity and personalization. Similarly, a sustained demand for the ‘core’ segment underlines unwavering customer trust for winning products like the C-Class, LWB E-Class sedans and GLC and GLE SUVs.”

“Our product fireworks for 2026 will continue as we introduce two new AMGs for performance enthusiasts. We are enthused by the overwhelming response to new products like GLS Maybach, the V-Class and the CLA BEV, and customers can expect more desirable products planned across segments for the remaining quarters. Mercedes-Benz will maintain a sharp focus on superior product content and customer aspirations, reinforcing our strategy of value-led growth over volume aspirations,” he concluded.

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Hyundai Motor India (HMIL) has introduced the Creta Summer Edition, featuring updates to technology and convenience features across several trim levels at prices starting INR 1.2 million upto INR 1.63 million (ex-showroom). The launch follows a fiscal year where Creta sales exceeded 200,000 units, contributing to a cumulative customer base of over 1.4 million since 2015.

The Summer Edition introduces specific hardware and software upgrades intended to increase accessibility to premium features.

• EX and EX(O) Trims: These variants now include smart keys and push-button start. The EX(O) specifically adds quad-beam LED headlamps, LED tail lamps and a rear camera with dynamic guidelines.
• S(O) and SX Trims: A dashcam with multiple recording modes (driving, emergency, and vacation) has been integrated. The SX trim further receives a 26.03 cm (10.25-inch) multi-display digital cluster.
• SX Premium Trim: This top-tier edition is equipped with a Surround View Monitor (SVM), Blind-spot View Monitor (BVM) and front parking sensors in addition to the digital cluster and dashcam.

The integrated dashcam allows for video downloads to mobile devices via a dedicated application, supporting on-demand video and photo capture.

The Summer Edition is available with both 1.5l MPi petrol and 1.5l U2 CRDi diesel engines. Transmission options include manual (MT), Intelligent Variable Transmission (IVT) and automatic (AT).

Sunil Moolchandani, National Sales Head, Hyundai Motor India, said, “The Hyundai Creta is not just a product, it is a legacy that has played a defining role in shaping the SUV market in India. With more than 1.4 million customers and annual sales exceeding 2 lakh units in FY 2025-26, Hyundai Creta continues to reinforce its position as the undisputed No.1 in the mid-size SUV segment since its launch in 2015. The introduction of the Creta Summer Edition variants reflects our commitment to making advanced technology and comfort more accessible, with features such as the 26.03 cm (10.25”) Multi Display Digital Cluster, Surround View Monitor (SVM) and Dashcam among others further enhancing safety, convenience and driving confidence. These meaningful upgrades will continue to strengthen Creta’s leadership and emotional connect with customers across the country.”

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Kia India has announced that more than 100,000 customers have renewed their paid subscriptions for Kia Connect. The automaker has achieved a retention rate exceeding 30 percent following the expiry of the initial three-year complimentary period.

Since its introduction in 2019, the platform has evolved from its original 'UVO' branding to the current Kia Connect 2.0. Globally, the manufacturer reports an enrolment rate of approximately 97 percent. In India, the company has surpassed 500,000 total sales of connected vehicles.

The platform provides over 100 features across five categories – navigation, remote control, safety & security, vehicle management and convenience.

Kia offers three tiers of renewals – Standalone, Basic and Premium – with flexible durations. Prices for a one-year subscription range from INR 1,890 to INR 4,690, while three-year plans range from INR 3,890 to INR 9,090.

The renewal trend is supported by hardware integrations such as the Connected Car Navigation Cockpit (CCNC) and software initiatives like Drive Green, which monitors sustainable driving practices.

Atul Sood, Senior Vice-President – Sales & Marketing, Kia India, said, “Crossing the milestone of one lakh Kia Connect subscription renewals reflects the growing trust customers place in our connected mobility ecosystem. The continued adoption beyond the complimentary period highlights the everyday value we deliver through enhanced convenience, safety, and control. We remain committed to advancing our digital platforms for a smarter, more connected driving experience.”

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