German tier 1 supplier Continental recently commissioned a representative mobility study in August 2024 to understand the perception about young people on mobility needs.

For the Mobility Study 2024, infas was commissioned by Continental in August 2024 to survey a total of around 5,000 people aged 18 and over in Germany, China, France, Japan and the USA about their mobility habits and attitudes to a variety of mobility issues. In each country, the respective sample is representative of the population; for China, it is representative of the urban population. The aim of the Continental Mobility Study, now in its eighth edition since 2011, is to provide an international comparison of people’s attitudes toward current and future developments in mobility and their personal usage habits. The range of topics covered in this year’s study included automated driving, user experience, AI in cars, sustainable mobility concepts, mobility in urban areas, the affordability of mobility and attitudes toward government regulation in the mobility sector.

The key findings found that overall, 84 percent of car owners in Germany, regardless of age, believe that it is important to own a car. For almost 90 percent, having a car is essential for shopping and running other errands. The majority of young people in Germany are particularly enthusiastic about technological advances in cars. They look forward to the benefits self-driving cars will offer in terms of being able to read, play video games or work (51 percent of 25 to 34-year-olds). In addition to autonomous driving, artificial intelligence (AI) in the form of digital voice assistants is very popular with this group. There is a similar level of approval in the four other countries surveyed in the study.

Philipp von Hirschheydt, Executive Board member responsible for the Automotive group sector, Continental, said, “The findings show that the response to new technologies such as automated driving, large displays and AI in cars varies greatly between generations and also between countries. That’s why we aim to provide customised solutions – market-specific, tailor-made and modular.”

The findings of the study also reveal the current status of the trend toward lower-emission mobility worldwide. Particularly striking is that acceptance of fully electric cars remains low.

In Germany, only 3 percent of all car owners have an electric vehicle. However, just over a third of respondents who do not yet own an electric vehicle believe their next car will be fully electric (39 percent, compared with 34 percent in 2022). By contrast, hybrid drives are highly popular across all countries. In Germany (48 percent) and the USA (47 percent), nearly half of respondents who do not own an electric car can imagine their next vehicle being a hybrid with a combustion engine and an electric motor.

In China, that figure rises to almost nine out of 10 respondents (86 percent). This means that hybrid cars could increasingly bridge the gap to e-mobility and give it a renewed boost. With a share of 68 percent, younger people in Germany aged between 25 and 34 are particularly interested in electric cars – also compared with their international peers.

Vehicle as a status symbol 

On the one hand, younger people up to the age of 34 in Germany do not feel that attached to cars. For them, more than for older respondents, it is one of many means of transportation available. On the other hand, generation Y and Z drivers born in the 1990s and later have a clear emotional connection to their cars: for more than half of 18 to 34-year-olds (54 percent) in Germany, cars are regarded as a status symbol – twice the share among respondents aged 45 and over. People aged between 18 and 34, particularly those living in large cities, see cars as a prestige item (67 percent). In small towns and rural areas, the approval rate is around 49 percent. This view of the car is accompanied by growing expectations. Of the 25 to 34-year-olds surveyed, for example, 51 percent believe that cars of the future should not only be a safe means of transportation, but also a place to relax and work.

Tech attracts young people

The study also found that younger people in Germany also had a positive attitude toward highly automated and autonomous driving, with around two-thirds (65 percent) of 18 to 34-year-olds seeing this as a useful development. Among older respondents aged 55 and over, 39 percent share this view. Around two-thirds of younger people up to the age of 34 also believe that state-of-the-art technologies should be mandatory in newly registered cars in order to make traffic even safer – a viewpoint that signals approval of the EU directive requiring certain advanced driver assistance systems in new cars, which has been in force since July 2024.

Another future technology that is particularly popular with younger people is AI assistants in cars. Almost three-quarters of respondents (74 percent) between the ages of 18 and 34 would welcome an AI voice as a service that, like a virtual travel companion, provides useful information about sights and restaurants along the route, finds the nearest gas or charging station, searches for free parking spaces or even compiles personal messages.

“Younger people in particular have changing expectations of cars. These are closely linked to pioneering technologies such as automated driving, which deliver new user experiences. At Continental, we’re already equipping cars with AI. Together with our partner Google Cloud, we have developed a virtual companion for drivers. We are particularly proud to be one of the first automotive suppliers worldwide to integrate Google Cloud applications directly into our vehicle computers,” added Hirschheydt.

Autonomous & AI

The comparison between countries reveals a widespread openness to highly automated and autonomous driving in Asia across all age groups. In China, nine out of 10 respondents (90 percent) view the relevant technologies as a useful development, while in Japan, almost three-quarters (72 percent) share this sentiment. In France (60 percent) and the USA (56 percent), more than half of those surveyed have a positive attitude. In Germany, around one in two respondents (49 percent) feel the same. An AI-powered virtual travel companion is particularly popular in China, where nine out of 10 respondents (91 percent) say they would like to have such a service. In the USA (66 percent) and Japan (63 percent), around two-thirds express this wish, while in France (58 percent) and Germany (57 percent) more than half would be happy to have the technology.

There is broad agreement across all countries on the ideal size of a car display for infotainment content. Most people prefer larger displays, with 90 percent of respondents in China favouring this option.

In Germany (81 percent), France (79 percent) and the USA (80 percent), eight out of 10 respondents would like their navigation, vehicle data and music to be shown on large screens.

In Japan, the figure is more than two-thirds (69 percent). However, preferences differ significantly when it comes to technological details. While the majority of respondents in Japan (79 percent) and more than half in Germany (57 percent) prefer a simpler display on car screens, a slight majority in the USA (58 percent) favour more colours. By contrast, many features are popular in China (69 percent). In Japan (70 percent), the majority prefer a more straightforward digital design, while in Germany, around half feel the same way (55 percent).

There are also differences between countries when it comes to the question of whether a display should be controlled by voice or manually: voice control is particularly popular in Japan (67 percent), more than half are in favour of it in China (59 percent), while the number is significantly lower in Germany (43 percent). In the USA, just over half (55 percent) also prefer to operate a display manually.

Hybrid

The study shows that hybrid drivers in Germany have an above-average interest in all-electric mobility – a strong indication that hybrid cars can play a key role as a bridging technology for the transition to fully electric drives.

For example, 43 percent of respondents who currently use a vehicle with a combined combustion engine and electric motor say that their next car will definitely be an all-electric vehicle. Those who drive a gasoline or diesel vehicle are significantly less open to such a switch (12 and 19 percent respectively). In addition, a clear majority (58 percent) of hybrid drivers would be willing to buy an electric car without a government subsidy.

The data suggests that hybrid vehicles are boosting people’s confidence in e-mobility and may help reduce any reservations about fully electric vehicles. One group with significant future potential for this development is the 48 percent of respondents who do not drive an electric or hybrid car and for whom an all-electric car is not currently an option, but who are considering a hybrid as their next car.

Varying degree in e-cars

The shift to electric mobility is under pressure in Germany, where sales of all-electric cars are faltering. According to the latest figures of the Continental study, electric cars represent a significant share (10 percent) of the overall passenger-car fleet in China, while only 3 percent of respondents in Germany drive an all-electric car and 91 percent a car with a combustion engine (China: 80 percent). There is potential for higher sales of electric cars in Germany, particularly among those aged 18 to 34. In this age group, around two-thirds (64 percent) of respondents believe it is certain or likely that their next car will be fully electric – a trend that gradually diminishes in older generations.

A look at age-dependent attitudes toward electric mobility reveals that, like many other technological developments, e-mobility is more appealing to younger drivers than older ones. They are more willing to forgo subsidies: 50 percent of 25 to 34-year-olds would consider buying an electric car without government assistance. However, the willingness to fully finance an electric vehicle decreases significantly among those aged 45 and older.

EVs and subsidy

The study found that two-thirds of respondents in Germany link the purchase of an electric car to a government subsidy is an expression of their concerns about being unable to finance an electric car on their own. In Germany, 71 percent of respondents worry that mobility will no longer be affordable due to rising energy prices. In the 2022 Mobility Study, 73 percent of people in Germany expressed their concerns about the affordability of mobility.

What’s more, 65 percent of respondents fear that they will not be able to afford an electric car in the near future and 56 percent are worried that driving could soon become too expensive for them. As a result, a clear majority (80 percent) expect policymakers to create the framework conditions to ensure that driving remains affordable. At the same time, they believe driving should be made more sustainable in the most cost-neutral way possible. Almost three-quarters (73 percent) of respondents think that the cost of environmentally friendly cars needs to fall. Regulatory interventions such as a speed limit of 130 kmph on highways are met with acceptance (62 percent), provided they do not lead to price increases. Younger respondents are less price-sensitive. They are much more prepared to pay a premium for environmentally friendly cars, especially if they are completely carbon-neutral in production and operation (40 percent of 18 to 24-year-olds compared with 13 percent of 45 to 54-year-olds).

Sustainable tyres

Sustainability is an important concern for people with cars is also demonstrated by their attitude to tyres. According to the study, almost eight out of 10 drivers in Germany (84 percent) who also value tyre recycling consider it important that their tyres contain an increasing share of environmentally friendly materials. When purchasing tyres, younger people (61 percent of 25 to 34-year-olds) are more concerned than older people about what happens to the tyres at the end of their service life.

Furthermore, 44 percent of car owners in Germany would be willing to pay a premium for tyres made from a higher share of renewable and sustainable materials. Here again, this willingness is most pronounced among 25 to 34-year-olds (65 percent).

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Skoda Auto India has marked its 25th anniversary in the country by re-introducing the Octavia RS in the country but in limited numbers as a Fully-Built Unit (FBU) at INR 4.99 million (ex-showroom).

At the core of the Octavia RS is a 2.0 TSI turbocharged petrol engine, which produces 195 kW (265) of power and 370 Nm of torque. Paired with a 7-speed DSG automatic transmission, the car accelerates from zero to 100 kmph in just 6.4 seconds, with a top speed limited to 250 kmph. It features progressive steering and sports suspension to aid handling.

The model is built on Skoda’s design language, featuring full LED Matrix headlights, LED tail lamps with dynamic indicators and glossy black styling elements. It sits on 19-inch Elias anthracite alloy wheels. On the inside, the cabin features Suedia/Leather upholstery with red contrast stitching, Sports front seats (with electric adjust, memory, heating and massage functions) and a virtual cockpit.

The Octavia RS is equipped with Skoda’s latest ADAS suite, which includes Adaptive Cruise Control (ACC), Autonomous Emergency Braking (AEB), Lane Assist and Intelligent Park Assist. Safety features are further enhanced with 10 airbags and a 360deg Area View camera.

The Octavia was Skoda’s first car in India in 2001. The RS variant first arrived in 2004 as the first turbocharged petrol engine passenger car in the country. The new launch is a symbol of Skoda’s commitment to combining legacy with performance in the Indian market.

Ashish Gupta, Brand Director, Skoda Auto India, said, “The response to the Octavia RS has been phenomenal. This iconic model has truly ignited the passion of driving enthusiasts across India, reinforcing the cult status that Octavia RS enjoys globally. As we celebrate 25 remarkable years of Skoda Auto in India, our commitment to delivering world-class cars remains stronger than ever. The RS badge symbolises more than just performance. It represents the emotional connection and trust our customers have in the Skoda brand. We are excited to welcome a new generation of enthusiasts into the Skoda family and continue building on the strong legacy and fandom that defines our brand in this market.”

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In a special event held at its facility in Neuburg an der Donau, Audi officially presented the FC Bayern Munich football squad with their new company cars for the upcoming season. The players had the opportunity to choose from a comprehensive selection of the brand’s latest fully electric and hybrid models, reflecting a diverse range of personal preferences and needs.

Team captain Manuel Neuer and several of his colleagues opted for the Audi Q8 SUV TFSI e quattro, while Alphonso Davies, Jamal Musiala and Michael Olise selected the high-performance, all-electric RS e-tron GT. Other choices included the Audi Q4 Sportback e-tron for young talent Tom Bischof and the spacious, seven-seat Audi Q7 SUV S line TFSI e quattro for Joshua Kimmich, catering to his family requirements.

The vehicle handover was part of a broader, action-packed day for the stars. They participated in the Audi driving experience, testing their skills on dynamic handling courses where the Audi RS e-tron GT performance was a particular source of excitement. The agenda also featured an exclusive look at the Audi F1 Project, offering the team a rare behind-the-scenes tour. They visited the assembly workshop for V6 hybrid engines, observed the dynamic simulator, Mission Control Room, and saw the engine test benches, gaining a deeper understanding of the sophisticated technology that powers the future of Formula 1.

Adding to the significance of the day, 100 Audi employees, chosen through an internal competition, were given the chance to meet the football stars. For 16 of these employees, the experience was especially memorable as they had the honour of personally presenting the players with the keys to their new vehicles, creating a unique and lasting connection between the automotive brand and the celebrated team.

Marco Schubert, Member of the Board for Sales and Marketing at Audi AG, said, “It’s great to see how enthusiastic the players are about driving our flagship electric models. It shows just how emotionally engaging electric mobility can be. The FC Bayern players chose vehicles that impressively reflect the diversity of our range – from the compact Q4 e-tron series to the powerful Audi Q8 SUV TFSI e quattro and sporty RS e-tron GT performance. Everyone found a model that was right for them.”

Jan-Christian Dreesen, CEO, FC Bayern, said, “The handover of vehicles from Audi to FC Bayern is a longstanding tradition that reflects our dependable partnership and is always a special event for our players. After 23 successful years together, we continue to pursue the same ambitious goals and spur each other on to peak performance. That connects us on and off the field! In this day and age, such a long-term partnership is not commonplace, and we all truly value it.”

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Nissan Motor India has expanded its CNG retrofitment programme to include the new Nissan Magnite BR-10 EZ-Shift (AMT). This, the company shared, follows customer response to the programme, which was launched earlier this year for the Manual Transmission (MT) variant.

The government-approved CNG retrofitment is available for the Magnite with the 1.0 litre naturally aspirated petrol engine and comes with a 3-year or 100,000 km warranty.

In response to customer feedback, the company has also introduced an integrated fuel-filling system where the CNG filling valve is now located within the standard fuel-filling lid.

Nissan is offering the CNG retrofitment kit at an MRP of INR 71,999, a price resulting from the recent GST rate reduction from 28 percent to 18 percent. This price has been effective since 22 September 2025 and remains unchanged despite the upgrade.

The retrofitment kit is available across 13 states in India through authorised Nissan retrofitment centres. The programme was initially launched across seven states and has since expanded to six more, including Rajasthan, Bihar, Jharkhand, Madhya Pradesh, Chhattisgarh and Tamil Nadu.

Saurabh Vatsa, Managing Director, Nissan Motor India, said, “We are delighted to take another step forward in our CNG journey with the expansion of the retrofitment program to the New Nissan Magnite BR10 EZ-Shift (AMT). This agile and quick development reflects our continued focus on customer needs, combining Nissan’s engineering excellence with affordability and convenience. The new fuel-lid integration and reduced kit price make the ownership experience even more seamless and rewarding. We remain committed to offering practical, value-driven mobility solutions that enhance customer satisfaction and strengthen our brand’s trust.”

The New Nissan Magnite is also offered with a 10-year Extended Warranty Plan and has a 5-star rating in overall passenger safety from GNCAP.

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Tata Motors Passenger Vehicles (TMPV), one of the leading passenger vehicle manufacturers, has announced the inclusion of Advanced Driver Assistance Systems (ADAS) technology across its Nexon lineup, which was also the top-selling model in the country last month.

The Nexon SUV was the first car in the country to receive a 5-star safety rating and holds dual 5-star ratings from both GNCAP and BNCAP. The addition of ADAS features is intended to offer a higher level of safety.

 Tata Motors has introduced the exclusive Red Dark edition, available in petrol, diesel and CNG powertrains, starting at INR 1.24 million. The ADAS features are included in the new Fearless +PS DCA ADAS persona, priced at INR 1.35 million (ex-showroom, Pune).

The new Red #DARK edition pricing (ex-showroom, Pune) is as follows: Petrol MT at INR 1.24 million, Petrol DCA with ADAS INR 1.38 million, CNG MT at INR 1.33 million, Diesel MT at INR 1.35 million and Diesel AMT at INR 1.41 million.

The ADAS suite offers safety technologies that are designed to enhance driver awareness and help prevent potential collisions. Key features include: Autonomous Emergency Braking (AEB), Forward Collision Warning (FCW), Lane Keep Assist (LKA), Traffic Sign Recognition (TSR), High Beam Assist (HBA), Lane Departure Warning (LDW) and Lane Centering System (LCS).

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, said, “Since its debut in 2017, the Nexon has redefined the SUV segment with its bold design, thrilling performance, and uncompromised safety. As India’s first car to pioneer the safety revolution, the Nexon has set new benchmarks in vehicle safety. Building on this strong foundation, the Nexon has become the No. 1 selling car in India in September 2025 — a major milestone that reflects the trust and preference of customers across the country. As part of this celebration, we are introducing the Red #DARK Edition and expanding the Nexon portfolio with advanced safety technologies. With a wide range of powertrains, segment-leading features, and striking styling, the Nexon continues to cater to every lifestyle. The recent GST amendments further strengthen its value proposition, making it the unanimous choice of Indian customers. This milestone reinforces our commitment to delivering products that embody progress, performance, and purpose, while evolving to meet the aspirations of modern Indian customers.”

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