German tier 1 supplier Continental recently commissioned a representative mobility study in August 2024 to understand the perception about young people on mobility needs.

For the Mobility Study 2024, infas was commissioned by Continental in August 2024 to survey a total of around 5,000 people aged 18 and over in Germany, China, France, Japan and the USA about their mobility habits and attitudes to a variety of mobility issues. In each country, the respective sample is representative of the population; for China, it is representative of the urban population. The aim of the Continental Mobility Study, now in its eighth edition since 2011, is to provide an international comparison of people’s attitudes toward current and future developments in mobility and their personal usage habits. The range of topics covered in this year’s study included automated driving, user experience, AI in cars, sustainable mobility concepts, mobility in urban areas, the affordability of mobility and attitudes toward government regulation in the mobility sector.

The key findings found that overall, 84 percent of car owners in Germany, regardless of age, believe that it is important to own a car. For almost 90 percent, having a car is essential for shopping and running other errands. The majority of young people in Germany are particularly enthusiastic about technological advances in cars. They look forward to the benefits self-driving cars will offer in terms of being able to read, play video games or work (51 percent of 25 to 34-year-olds). In addition to autonomous driving, artificial intelligence (AI) in the form of digital voice assistants is very popular with this group. There is a similar level of approval in the four other countries surveyed in the study.

Philipp von Hirschheydt, Executive Board member responsible for the Automotive group sector, Continental, said, “The findings show that the response to new technologies such as automated driving, large displays and AI in cars varies greatly between generations and also between countries. That’s why we aim to provide customised solutions – market-specific, tailor-made and modular.”

The findings of the study also reveal the current status of the trend toward lower-emission mobility worldwide. Particularly striking is that acceptance of fully electric cars remains low.

In Germany, only 3 percent of all car owners have an electric vehicle. However, just over a third of respondents who do not yet own an electric vehicle believe their next car will be fully electric (39 percent, compared with 34 percent in 2022). By contrast, hybrid drives are highly popular across all countries. In Germany (48 percent) and the USA (47 percent), nearly half of respondents who do not own an electric car can imagine their next vehicle being a hybrid with a combustion engine and an electric motor.

In China, that figure rises to almost nine out of 10 respondents (86 percent). This means that hybrid cars could increasingly bridge the gap to e-mobility and give it a renewed boost. With a share of 68 percent, younger people in Germany aged between 25 and 34 are particularly interested in electric cars – also compared with their international peers.

Vehicle as a status symbol 

On the one hand, younger people up to the age of 34 in Germany do not feel that attached to cars. For them, more than for older respondents, it is one of many means of transportation available. On the other hand, generation Y and Z drivers born in the 1990s and later have a clear emotional connection to their cars: for more than half of 18 to 34-year-olds (54 percent) in Germany, cars are regarded as a status symbol – twice the share among respondents aged 45 and over. People aged between 18 and 34, particularly those living in large cities, see cars as a prestige item (67 percent). In small towns and rural areas, the approval rate is around 49 percent. This view of the car is accompanied by growing expectations. Of the 25 to 34-year-olds surveyed, for example, 51 percent believe that cars of the future should not only be a safe means of transportation, but also a place to relax and work.

Tech attracts young people

The study also found that younger people in Germany also had a positive attitude toward highly automated and autonomous driving, with around two-thirds (65 percent) of 18 to 34-year-olds seeing this as a useful development. Among older respondents aged 55 and over, 39 percent share this view. Around two-thirds of younger people up to the age of 34 also believe that state-of-the-art technologies should be mandatory in newly registered cars in order to make traffic even safer – a viewpoint that signals approval of the EU directive requiring certain advanced driver assistance systems in new cars, which has been in force since July 2024.

Another future technology that is particularly popular with younger people is AI assistants in cars. Almost three-quarters of respondents (74 percent) between the ages of 18 and 34 would welcome an AI voice as a service that, like a virtual travel companion, provides useful information about sights and restaurants along the route, finds the nearest gas or charging station, searches for free parking spaces or even compiles personal messages.

“Younger people in particular have changing expectations of cars. These are closely linked to pioneering technologies such as automated driving, which deliver new user experiences. At Continental, we’re already equipping cars with AI. Together with our partner Google Cloud, we have developed a virtual companion for drivers. We are particularly proud to be one of the first automotive suppliers worldwide to integrate Google Cloud applications directly into our vehicle computers,” added Hirschheydt.

Autonomous & AI

The comparison between countries reveals a widespread openness to highly automated and autonomous driving in Asia across all age groups. In China, nine out of 10 respondents (90 percent) view the relevant technologies as a useful development, while in Japan, almost three-quarters (72 percent) share this sentiment. In France (60 percent) and the USA (56 percent), more than half of those surveyed have a positive attitude. In Germany, around one in two respondents (49 percent) feel the same. An AI-powered virtual travel companion is particularly popular in China, where nine out of 10 respondents (91 percent) say they would like to have such a service. In the USA (66 percent) and Japan (63 percent), around two-thirds express this wish, while in France (58 percent) and Germany (57 percent) more than half would be happy to have the technology.

There is broad agreement across all countries on the ideal size of a car display for infotainment content. Most people prefer larger displays, with 90 percent of respondents in China favouring this option.

In Germany (81 percent), France (79 percent) and the USA (80 percent), eight out of 10 respondents would like their navigation, vehicle data and music to be shown on large screens.

In Japan, the figure is more than two-thirds (69 percent). However, preferences differ significantly when it comes to technological details. While the majority of respondents in Japan (79 percent) and more than half in Germany (57 percent) prefer a simpler display on car screens, a slight majority in the USA (58 percent) favour more colours. By contrast, many features are popular in China (69 percent). In Japan (70 percent), the majority prefer a more straightforward digital design, while in Germany, around half feel the same way (55 percent).

There are also differences between countries when it comes to the question of whether a display should be controlled by voice or manually: voice control is particularly popular in Japan (67 percent), more than half are in favour of it in China (59 percent), while the number is significantly lower in Germany (43 percent). In the USA, just over half (55 percent) also prefer to operate a display manually.

Hybrid

The study shows that hybrid drivers in Germany have an above-average interest in all-electric mobility – a strong indication that hybrid cars can play a key role as a bridging technology for the transition to fully electric drives.

For example, 43 percent of respondents who currently use a vehicle with a combined combustion engine and electric motor say that their next car will definitely be an all-electric vehicle. Those who drive a gasoline or diesel vehicle are significantly less open to such a switch (12 and 19 percent respectively). In addition, a clear majority (58 percent) of hybrid drivers would be willing to buy an electric car without a government subsidy.

The data suggests that hybrid vehicles are boosting people’s confidence in e-mobility and may help reduce any reservations about fully electric vehicles. One group with significant future potential for this development is the 48 percent of respondents who do not drive an electric or hybrid car and for whom an all-electric car is not currently an option, but who are considering a hybrid as their next car.

Varying degree in e-cars

The shift to electric mobility is under pressure in Germany, where sales of all-electric cars are faltering. According to the latest figures of the Continental study, electric cars represent a significant share (10 percent) of the overall passenger-car fleet in China, while only 3 percent of respondents in Germany drive an all-electric car and 91 percent a car with a combustion engine (China: 80 percent). There is potential for higher sales of electric cars in Germany, particularly among those aged 18 to 34. In this age group, around two-thirds (64 percent) of respondents believe it is certain or likely that their next car will be fully electric – a trend that gradually diminishes in older generations.

A look at age-dependent attitudes toward electric mobility reveals that, like many other technological developments, e-mobility is more appealing to younger drivers than older ones. They are more willing to forgo subsidies: 50 percent of 25 to 34-year-olds would consider buying an electric car without government assistance. However, the willingness to fully finance an electric vehicle decreases significantly among those aged 45 and older.

EVs and subsidy

The study found that two-thirds of respondents in Germany link the purchase of an electric car to a government subsidy is an expression of their concerns about being unable to finance an electric car on their own. In Germany, 71 percent of respondents worry that mobility will no longer be affordable due to rising energy prices. In the 2022 Mobility Study, 73 percent of people in Germany expressed their concerns about the affordability of mobility.

What’s more, 65 percent of respondents fear that they will not be able to afford an electric car in the near future and 56 percent are worried that driving could soon become too expensive for them. As a result, a clear majority (80 percent) expect policymakers to create the framework conditions to ensure that driving remains affordable. At the same time, they believe driving should be made more sustainable in the most cost-neutral way possible. Almost three-quarters (73 percent) of respondents think that the cost of environmentally friendly cars needs to fall. Regulatory interventions such as a speed limit of 130 kmph on highways are met with acceptance (62 percent), provided they do not lead to price increases. Younger respondents are less price-sensitive. They are much more prepared to pay a premium for environmentally friendly cars, especially if they are completely carbon-neutral in production and operation (40 percent of 18 to 24-year-olds compared with 13 percent of 45 to 54-year-olds).

Sustainable tyres

Sustainability is an important concern for people with cars is also demonstrated by their attitude to tyres. According to the study, almost eight out of 10 drivers in Germany (84 percent) who also value tyre recycling consider it important that their tyres contain an increasing share of environmentally friendly materials. When purchasing tyres, younger people (61 percent of 25 to 34-year-olds) are more concerned than older people about what happens to the tyres at the end of their service life.

Furthermore, 44 percent of car owners in Germany would be willing to pay a premium for tyres made from a higher share of renewable and sustainable materials. Here again, this willingness is most pronounced among 25 to 34-year-olds (65 percent).

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European automotive major Stellantis has introduced STLA One, a new modular vehicle architecture designed to consolidate five existing platforms into a single, scalable system.

Scheduled for launch in 2027, the platform aims to support the company’s vehicle segments (B, C and D) and is projected to underpin more than 30 models, with production targets exceeding 2 million units annually by 2035.

The platform is claimed to be engineered to deliver a 20 percent improvement in cost efficiency through design modularity, increased component reuse and strategic battery technology choices.

STLA One is central to the company’s broader strategy, which aims for 50 percent of total volume to be produced on three global platforms by 2030. It is the first Stellantis architecture slated to integrate the full suite of the company's ‘STLA’ technology stack, including STLA Brain, STLA SmartCockpit and steer-by-wire systems.

It is designed with common interfaces to reduce complexity and speed up development times across different vehicle segments. The architecture is engineered to be ‘dedicated per energy by design,’ ensuring efficiency for various powertrain types (including electric and hybrid variants).

The platform will support Lithium Iron Phosphate (LFP) battery technology to improve affordability and reduce dependency on critical raw materials. It will also feature cell-to-body integration to reduce weight and complexity and will be 800-volt capable to support faster charging.

While the STLA One announcement represents a new modular approach for the B, C and D segments, it joins the broader family of Stellantis global platforms, which previously included the STLA Small, STLA Medium, STLA Large and STLA Frame architectures. The company’s overall strategy continues to focus on consolidating its diverse portfolio into fewer, more efficient and highly flexible platforms.

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MINI India, part of the BMW Group, has entered the Jharkhand market with the appointment of Titanium Autos as its authorised dealer partner in Ranchi. This opening is part of the brand’s 2026 expansion strategy, which has already seen market entries in Guwahati, Jaipur, Jodhpur and Surat.

The new Titanium Autos Retail.NEXT dealership, located at NH-33, Chakla, Ormanjhi, offers a multi-brand experience by housing BMW, MINI and BMW Motorrad vehicles under one roof. The facility showcases eight BMWs, one MINI, and seven BMW Motorrad units, supported by a workshop featuring three mechanical bays and four body and paint bays.

The dealership utilises the BMW Group’s 'Retail.NEXT' immersive concept, focusing on a customer-centric environment that integrates modern architecture with digital tools.

Hardeep Singh Brar, President and CEO, BMW Group India, said, “MINI’s entry into Jharkhand marks an important step in expanding the brand’s presence in emerging premium markets across India. Jharkhand is witnessing a growing appetite for distinctive, design-led and engaging luxury mobility, making it a strategic market for MINI. We are pleased to appoint Titanium Autos as our dealer partner for Jharkhand.”

Utkarsh Singhania, Dealer Principal, Titanium Autos, added, “Jharkhand represents a promising market with evolving customer aspirations, and we look forward to building a strong MINI presence through exceptional sales and service standards.”

Titanium Autos, which also represents the BMW Group in Guwahati and Patna, aims to provide comprehensive sales, service, and lifestyle offerings at this new location.

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South Korean automotive major Hyundai Motor Group is presenting its integrated hydrogen value chain at the World Hydrogen Summit in Rotterdam, Netherlands, which runs from 19th May to 21, 2026.

The exhibition highlights the Group's shift from a mobility provider to a comprehensive hydrogen ecosystem player, featuring technologies across production, infrastructure and fuel cell systems.

The exhibition centres on the Group’s hydrogen brand and business platform, HTWO, and features the all-new NEXO, which serves as the successor to the company's fuel cell electric vehicle (FCEV). This model represents the Group's continued development in hydrogen mobility and fuel cell expertise.

Furthermore, the company also showcased its hydrogen fuel cell systems designed for use beyond mobility, supporting stationary power solutions, industrial applications and integration into broader energy systems.

The Group is aiming to strengthen its role in Europe’s transition to hydrogen energy by leveraging real-world experience gained from deployments in Korea.

Mark Freymuller, CEO, Hyundai Energy & Hydrogen Europe, said, “Our goal is to become a reliable partner in Europe’s hydrogen journey. We see hydrogen not as a stand-alone technology, but as a key enabler for cleaner mobility, resilient energy systems, and new industrial opportunities. Europe has ambitious hydrogen plans, and we bring experience from successful deployments that can help turn these plans into robust ecosystems. Hyundai Motor Group has accumulated extensive real-world experience with hydrogen across the entire value chain in Korea. We now want to bring this system-level expertise to Europe, with proven technologies, industry-leading expertise, and the willingness to build lasting relationships with policymakers, industry, and infrastructure partners.”

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Stellantis and Dongfeng Group have signed a non-binding Memorandum of Understanding to expand their 34-year partnership. The companies intend to create a Europe-based joint venture focused on the sales, distribution, manufacturing, purchasing and engineering of Dongfeng’s new energy vehicles (NEVs).

The proposed 51/49 joint venture led by Stellantis will primarily focus on sales and distribution of Dongfeng’s Voyah-branded premium NEVs in designated European markets, utilising the network and after-sales infrastructure of Stellantis.

The entity will also manage joint purchasing and engineering, accessing Dongfeng’s NEV ecosystem. Furthermore, the partners are considering the production of Dongfeng NEVs at the Rennes plant in France.

Antonio Filosa, CEO, Stellantis, said, “The plans we are announcing today take our recently strengthened cooperation with Dongfeng to an all-new dimension of an international partnership to the benefit of customers around the world. With this new chapter in our collaboration, we will give our customers an even greater choice of competitive products and pricing, leveraging the best of Stellantis’ global footprint alongside Dongfeng’s access to China’s advanced new energy vehicles ecosystem.”

Qing Yang, Chairman, Dongfeng, added, “Dongfeng will further strengthen and expand our partnership with Stellantis, closely aligning with China’s national strategies of high-level opening up, dual circulation and stabilising foreign investment, business and employment. This also meets both shareholders’ development needs. Through coordination in technology, branding and global markets, it will unlock greater value from the joint venture, accelerate Dongfeng’s global expansion, support Stellantis’ global strategic shift and China presence.”

This development follows a recent announcement regarding the strengthening of the existing Dongfeng Peugeot Citroën Automobile Co (DPCA) joint venture. That entity is scheduled to produce Peugeot and Jeep-branded NEVs at its Wuhan plant for China and global export starting in 2027. Since its start, the DPCA joint venture has produced over 6.5 million vehicles.

The implementation of the new project remains subject to the finalisation of agreements and the receipt of necessary approvals.

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