German tier 1 supplier Continental recently commissioned a representative mobility study in August 2024 to understand the perception about young people on mobility needs.

For the Mobility Study 2024, infas was commissioned by Continental in August 2024 to survey a total of around 5,000 people aged 18 and over in Germany, China, France, Japan and the USA about their mobility habits and attitudes to a variety of mobility issues. In each country, the respective sample is representative of the population; for China, it is representative of the urban population. The aim of the Continental Mobility Study, now in its eighth edition since 2011, is to provide an international comparison of people’s attitudes toward current and future developments in mobility and their personal usage habits. The range of topics covered in this year’s study included automated driving, user experience, AI in cars, sustainable mobility concepts, mobility in urban areas, the affordability of mobility and attitudes toward government regulation in the mobility sector.

The key findings found that overall, 84 percent of car owners in Germany, regardless of age, believe that it is important to own a car. For almost 90 percent, having a car is essential for shopping and running other errands. The majority of young people in Germany are particularly enthusiastic about technological advances in cars. They look forward to the benefits self-driving cars will offer in terms of being able to read, play video games or work (51 percent of 25 to 34-year-olds). In addition to autonomous driving, artificial intelligence (AI) in the form of digital voice assistants is very popular with this group. There is a similar level of approval in the four other countries surveyed in the study.

Philipp von Hirschheydt, Executive Board member responsible for the Automotive group sector, Continental, said, “The findings show that the response to new technologies such as automated driving, large displays and AI in cars varies greatly between generations and also between countries. That’s why we aim to provide customised solutions – market-specific, tailor-made and modular.”

The findings of the study also reveal the current status of the trend toward lower-emission mobility worldwide. Particularly striking is that acceptance of fully electric cars remains low.

In Germany, only 3 percent of all car owners have an electric vehicle. However, just over a third of respondents who do not yet own an electric vehicle believe their next car will be fully electric (39 percent, compared with 34 percent in 2022). By contrast, hybrid drives are highly popular across all countries. In Germany (48 percent) and the USA (47 percent), nearly half of respondents who do not own an electric car can imagine their next vehicle being a hybrid with a combustion engine and an electric motor.

In China, that figure rises to almost nine out of 10 respondents (86 percent). This means that hybrid cars could increasingly bridge the gap to e-mobility and give it a renewed boost. With a share of 68 percent, younger people in Germany aged between 25 and 34 are particularly interested in electric cars – also compared with their international peers.

Vehicle as a status symbol 

On the one hand, younger people up to the age of 34 in Germany do not feel that attached to cars. For them, more than for older respondents, it is one of many means of transportation available. On the other hand, generation Y and Z drivers born in the 1990s and later have a clear emotional connection to their cars: for more than half of 18 to 34-year-olds (54 percent) in Germany, cars are regarded as a status symbol – twice the share among respondents aged 45 and over. People aged between 18 and 34, particularly those living in large cities, see cars as a prestige item (67 percent). In small towns and rural areas, the approval rate is around 49 percent. This view of the car is accompanied by growing expectations. Of the 25 to 34-year-olds surveyed, for example, 51 percent believe that cars of the future should not only be a safe means of transportation, but also a place to relax and work.

Tech attracts young people

The study also found that younger people in Germany also had a positive attitude toward highly automated and autonomous driving, with around two-thirds (65 percent) of 18 to 34-year-olds seeing this as a useful development. Among older respondents aged 55 and over, 39 percent share this view. Around two-thirds of younger people up to the age of 34 also believe that state-of-the-art technologies should be mandatory in newly registered cars in order to make traffic even safer – a viewpoint that signals approval of the EU directive requiring certain advanced driver assistance systems in new cars, which has been in force since July 2024.

Another future technology that is particularly popular with younger people is AI assistants in cars. Almost three-quarters of respondents (74 percent) between the ages of 18 and 34 would welcome an AI voice as a service that, like a virtual travel companion, provides useful information about sights and restaurants along the route, finds the nearest gas or charging station, searches for free parking spaces or even compiles personal messages.

“Younger people in particular have changing expectations of cars. These are closely linked to pioneering technologies such as automated driving, which deliver new user experiences. At Continental, we’re already equipping cars with AI. Together with our partner Google Cloud, we have developed a virtual companion for drivers. We are particularly proud to be one of the first automotive suppliers worldwide to integrate Google Cloud applications directly into our vehicle computers,” added Hirschheydt.

Autonomous & AI

The comparison between countries reveals a widespread openness to highly automated and autonomous driving in Asia across all age groups. In China, nine out of 10 respondents (90 percent) view the relevant technologies as a useful development, while in Japan, almost three-quarters (72 percent) share this sentiment. In France (60 percent) and the USA (56 percent), more than half of those surveyed have a positive attitude. In Germany, around one in two respondents (49 percent) feel the same. An AI-powered virtual travel companion is particularly popular in China, where nine out of 10 respondents (91 percent) say they would like to have such a service. In the USA (66 percent) and Japan (63 percent), around two-thirds express this wish, while in France (58 percent) and Germany (57 percent) more than half would be happy to have the technology.

There is broad agreement across all countries on the ideal size of a car display for infotainment content. Most people prefer larger displays, with 90 percent of respondents in China favouring this option.

In Germany (81 percent), France (79 percent) and the USA (80 percent), eight out of 10 respondents would like their navigation, vehicle data and music to be shown on large screens.

In Japan, the figure is more than two-thirds (69 percent). However, preferences differ significantly when it comes to technological details. While the majority of respondents in Japan (79 percent) and more than half in Germany (57 percent) prefer a simpler display on car screens, a slight majority in the USA (58 percent) favour more colours. By contrast, many features are popular in China (69 percent). In Japan (70 percent), the majority prefer a more straightforward digital design, while in Germany, around half feel the same way (55 percent).

There are also differences between countries when it comes to the question of whether a display should be controlled by voice or manually: voice control is particularly popular in Japan (67 percent), more than half are in favour of it in China (59 percent), while the number is significantly lower in Germany (43 percent). In the USA, just over half (55 percent) also prefer to operate a display manually.

Hybrid

The study shows that hybrid drivers in Germany have an above-average interest in all-electric mobility – a strong indication that hybrid cars can play a key role as a bridging technology for the transition to fully electric drives.

For example, 43 percent of respondents who currently use a vehicle with a combined combustion engine and electric motor say that their next car will definitely be an all-electric vehicle. Those who drive a gasoline or diesel vehicle are significantly less open to such a switch (12 and 19 percent respectively). In addition, a clear majority (58 percent) of hybrid drivers would be willing to buy an electric car without a government subsidy.

The data suggests that hybrid vehicles are boosting people’s confidence in e-mobility and may help reduce any reservations about fully electric vehicles. One group with significant future potential for this development is the 48 percent of respondents who do not drive an electric or hybrid car and for whom an all-electric car is not currently an option, but who are considering a hybrid as their next car.

Varying degree in e-cars

The shift to electric mobility is under pressure in Germany, where sales of all-electric cars are faltering. According to the latest figures of the Continental study, electric cars represent a significant share (10 percent) of the overall passenger-car fleet in China, while only 3 percent of respondents in Germany drive an all-electric car and 91 percent a car with a combustion engine (China: 80 percent). There is potential for higher sales of electric cars in Germany, particularly among those aged 18 to 34. In this age group, around two-thirds (64 percent) of respondents believe it is certain or likely that their next car will be fully electric – a trend that gradually diminishes in older generations.

A look at age-dependent attitudes toward electric mobility reveals that, like many other technological developments, e-mobility is more appealing to younger drivers than older ones. They are more willing to forgo subsidies: 50 percent of 25 to 34-year-olds would consider buying an electric car without government assistance. However, the willingness to fully finance an electric vehicle decreases significantly among those aged 45 and older.

EVs and subsidy

The study found that two-thirds of respondents in Germany link the purchase of an electric car to a government subsidy is an expression of their concerns about being unable to finance an electric car on their own. In Germany, 71 percent of respondents worry that mobility will no longer be affordable due to rising energy prices. In the 2022 Mobility Study, 73 percent of people in Germany expressed their concerns about the affordability of mobility.

What’s more, 65 percent of respondents fear that they will not be able to afford an electric car in the near future and 56 percent are worried that driving could soon become too expensive for them. As a result, a clear majority (80 percent) expect policymakers to create the framework conditions to ensure that driving remains affordable. At the same time, they believe driving should be made more sustainable in the most cost-neutral way possible. Almost three-quarters (73 percent) of respondents think that the cost of environmentally friendly cars needs to fall. Regulatory interventions such as a speed limit of 130 kmph on highways are met with acceptance (62 percent), provided they do not lead to price increases. Younger respondents are less price-sensitive. They are much more prepared to pay a premium for environmentally friendly cars, especially if they are completely carbon-neutral in production and operation (40 percent of 18 to 24-year-olds compared with 13 percent of 45 to 54-year-olds).

Sustainable tyres

Sustainability is an important concern for people with cars is also demonstrated by their attitude to tyres. According to the study, almost eight out of 10 drivers in Germany (84 percent) who also value tyre recycling consider it important that their tyres contain an increasing share of environmentally friendly materials. When purchasing tyres, younger people (61 percent of 25 to 34-year-olds) are more concerned than older people about what happens to the tyres at the end of their service life.

Furthermore, 44 percent of car owners in Germany would be willing to pay a premium for tyres made from a higher share of renewable and sustainable materials. Here again, this willingness is most pronounced among 25 to 34-year-olds (65 percent).

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Iconic British sports car brand Marcos is roaring back to life. Marcos Motor Company, the current owner of the brand's original assets dating back to 1959, has announced ambitious plans to launch the first new Marcos cars in approximately 20 years.

Three distinct vehicle programs are currently underway, with physical prototypes already in advanced development. These projects aim to span both classic Marcos models and entirely new vehicles, catering to both road and track enthusiasts.

Project Spotlights: A Glimpse into the Future

Project #1 is a modern interpretation of a beloved classic Marcos model. While retaining its recognizable silhouette, this vehicle will feature a contemporary platform and drivetrain. It's being used to test new in-house capabilities and is being developed with potential track use in mind, with its first prototype already having undergone testing.

Project #2 is an entirely new vehicle designed for both road and track. A crash-tested and homologated rolling chassis has already been engineered and built and is currently undergoing further evaluation. This new car will forge its own path, drawing no direct inspiration from legacy Marcos models, but will staunchly uphold the brand's core principles of lightweight construction, simplicity and an engaging, 'seat-of-the-pants' handling experience.

Project #3 focuses on continuation cars. With ownership of the original body molds, manufacturing tooling and jigs for almost every Marcos model produced since its inception over 65 years ago, Marcos Motor Company is uniquely positioned to produce authentic, contemporary versions of these beloved classics. Crucially, as the owner of the manufacturing and brand rights, any continuation car will be officially and authentically a Marcos, complete with its iconic logo.

Marcos Motor Company will continue to provide its dedicated Marcos Heritage Spares service, offering genuine parts, servicing, maintenance and repairs to existing customers. This offering will benefit from the broader expertise and facilities of the entire Marcos Motor Company group. The company also plans to develop its own performance upgrades, leveraging the tuning capabilities of the group's existing engine specialist unit.

Howard Nash, Owner and Chairman, Marcos Motor Company, “Marcos is a much-loved British sports car brand. It has a wonderful history but also an ethos of simplicity for raw, driver-focused handling. It’s an analogue experience you can’t get from large car manufacturers and supercar brands and one which I think enthusiasts hanker after today. We want to honour that original ethos while being forward-looking too, giving Marcos a new, younger audience, as well as bringing the brand back for those who grew up with it.”

Nash, a businessman with a background in automotive and motorsport engineering, acquired Marcos in 2022, having served as a director since 2021. He also chairs Automotive Vision, the umbrella company that includes Marcos Motor Company, Marcos Engineering, Marcos Sales and Marcos Heritage Spares, the latter of which has been a continuous resource for existing owners for over 25 years. The group further encompasses a century-old automotive business specialising in body and paint and a long-established engine restoration and tuning operation.

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Mumbai-headquartered SUV major Mahindra & Mahindra has upgraded its popular offering, the Scorpio-N Z8L variant, with Level 2 Advanced Driver Assistance Systems (ADAS) tech.

This will see the Scorpio-N Z8L variant coming with Forward Collision Warning, Automatic Emergency Braking, Adaptive Cruise Control with Stop & Go, Smart Pilot Assist, Lane Departure Warning, Lane Keep Assist, Traffic Sign Recognition and High Beam Assist features.

The ADAS tech will further enhance safety quotient for the Scorpion-N with exclusive features such as Speed Limit Assist and Front Vehicle Start Alert, marking a first for Mahindra ICE SUVs.

Furthermore, the company has also expanded the Scorpio-N line-up with the introduction of the Z8T variant at INR 2.02 million. The new variant will sit between the Z8 and Z8L variants. It comes with a compelling mix of premium features, including R18 diamond-cut alloy wheels, a 12-speaker Sony-branded audio system, front camera, front parking sensors, 6-way powered driver seat, electronic parking brake (EPB), ventilated front seats and an auto-dimming IRVM.

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Maruti Suzuki India, the country’s largest passenger vehicle manufacturer, has achieved a new milestone in its aftersales service. The company recorded servicing (free and paid) over 2.45 million vehicles in May, the highest in a single month in its history.

The feat was achieved through the company’s vast network of over 5,400 service touchpoints.

Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India, said, “This is the first time in the company’s history that we have serviced over 24.5 lakh vehicles in a month, an achievement that reflects scale, depth, and efficiency of the service network. It is a result of the tireless efforts of our service teams and dealer partners across the country.”

“Good quality aftersales service is critical to maintain vehicle health, leading to a delightful car ownership experience and strengthen customer retention. Even before we started mass sales of vehicles in India, our focus was on building a robust service network, a foundation that continues to support us as we expand our business further. Going forward, we aim to expand our service touchpoints to 8,000 by FY 2030-31 and introduce innovative formats to cater to the requirements of diverse customer needs. This will help in our EV launch as well. We are preparing 1,500 EV enabled service workshops covering over 1,000 cities with specially trained manpower and special equipment to extend all EV related support to our customers,” he said.

Maruti Suzuki India has through its dealer partners introduced several innovative and industry-first service formats, to address the smallest query to full-car service needs ranging from traditional brick-and-mortar workshops to mobile workshops. Over the years, it has also created a dedicated Quick Response Team (QRT) to provide emergency on-road assistance across the country.

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Mercedes-Benz India, the German luxury car brand, has announced a significant organisational change, effective from 1 August 2025, with the appointment of Brendon Sissing as the new Vice-President of Sales and Marketing. He will take over from Lance Bennett, who has moved to Mercedes-Benz Middle East as their Chief Financial Officer.

Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, said, "We are excited to welcome Brendon Sissing as the Head of Sales & Marketing for Mercedes-Benz India. Brendon takes over the responsibility from Lance Bennett, who has joined Mercedes-Benz Middle East as the CFO. Brendon brings rich experience from the world of financing and insurance, as he successfully steered Mercedes-Benz Financial Service India, doubling its portfolio, driving record profit and business transformation, while elevating the integrated customer journey. We are confident Brendon will continue the growth momentum of Mercedes-Benz in this highly diverse and dynamic Indian luxury car market. We thank Lance for his immense contribution and wish them both, the very best in their respective new roles."

Brendon Sissing previously served as the Head of Mercedes-Benz Financial Services India, where he was instrumental in doubling the company's portfolio and achieving record profits. He is recognised for his strong advocacy of digital transformation and risk management, leveraging his expertise in credit risk to drive operational excellence. He has extensive experience within the Mercedes-Benz group, having worked with Mercedes-Benz Malaysia and Mercedes-Benz South Africa, leading Credit Operations in both markets. He also held roles in Credit Underwriting and Key Accounts at Daimler Mobility, Stuttgart, before joining Mercedes-Benz Financial Services India in 2022.

The German brand stated that under Sissing's leadership, Mercedes-Benz Financial Services India significantly enhanced customer journeys through integrated online and offline platforms. He is also noted for his passion for coaching and mentoring, fostering high-performing team environments. Sissing holds a B. Tech degree in Cost & Management Accounting from Technikon Pretoria, South Africa and a Diploma in Credit Management from the Institute of Credit Management. He is also a founding member of Mercedes-Benz Services Malaysia, established in 2012.

A South African national, Sissing has worked in various international locations, including Malaysia, South Africa, Germany and India.

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