61st SIAM Annual Convention

PPS Motors Delivers 50 Skoda Kushaqs In A Single Day In Bengaluru

Announcing that Prime Minister Modi’s message was motivating for the Indian auto industry to work together towards new age technology, world class manufacturing, and next generation infrastructure, Kenichi Ayukawa, President, SIAM and MD & CEO, Maruti Suzuki, in his address during the opening session, said that there was a need to achieve sustainable and productive growth with quality and safety, and protect our environment, resources and raw materials. Stressing on the need for focused efforts, Ayukawa mentioned that SIAM and ACMA have together worked out a localisation roadmap with a target of about 15 to 20 percent further localisation in the next 2 to 5 years. Revealing that SIAM has prepared an approach paper for long term regulation roadmap that takes care of all aspects and gives clarity on future investments, Ayukawa San said that the auto industry is working on new powertrain technologies. He appreciated the government’s announcement of the scrappage policy and PLI scheme. 

Amitabh Kant.

Recognising the contribution of the Indian automobile industry to the Indian economy, Dr Mahendra Nath Pandey, Union Minister of Heavy Industries, Government of India, said that his ministry is working consistently for the growth of the automotive sector. Acknowledging the rise in localisation supported by the PLI initiatives of government, Dr Pandey said that these efforts would make the industry more robust. He stressed on the need to develop EV charging infrastructure as well as manufacture quality products that would help the Indian automobile industry to be regarded as the best in the world. T V Narendran, President, CII and MD, Tata Steel Ltd, in his address, mentioned the need for the right policy support to make India a five-trillion-dollar economy by 2025-26. It is important that the Indian manufacturing sector is strong. He called on the auto industry to focus on six key areas – electric vehicles, circularity, urbanisation, resilient supply chain and an ability to reap in functionality and embed sustainability, going forward. 
 

R C Bhargava.

In his speech, Amitabh Kant, CEO, NITI Aayog, said that the future direction of the auto industry is in the area of shared, connected and electric mobility. He opined that there are four prominent growth drivers that the industry should focus on. These include the expansion of investment in R&D, more focus on innovation in small format mobility segment, establishment of massive charging infrastructure across the country and provision of export impetus to the industry. Kant said that EV should be an integral part in every OEM’s plans. Road Transport Minister Nitin Gadkari spoke about the government’s aim to increase the contribution of the automotive sector towards the nation’s GDP. Currently, the sector contributes roughly 7.1 percent towards the GDP, he said. Revealing that the government would like to see the contribution rise to 12 percent, the union minister stated that it would amount to a huge step towards making India a five-trillion-dollar economy. Expressing gratitude to the dignitaries for their presence, Vipin Sondhi, Vice President, SIAM and MD, Ashok Leyland Ltd, drew attention towards the effect of Covid-19 on sales. 
 

Appreciating the efforts of the Ministry of Heavy Industries to create world-class testing and R&D infrastructure in all the auto hubs of the country, he spoke about how the auto industry will take advantage of localisation, PLI scheme and EV charging infrastructure. These efforts, he added, will contribute to the government’s initiative of ‘Make in India’. In a session focusing on the outlook of the Indian auto industry and its role in the economic growth, Venu Srinivasan, Chairman and Managing Director, TVS Motor Company, and R C Bhargava, Chairman, Maruti Suzuki India Ltd., drew attention to the new policies introduced over the past few years. The duo stressed on the high taxation structure on automobiles and the mandatory insurance costs. These, they said, have hugely bumped up the pricing to make vehicles expensive. Srinivasan touched on two-wheelers being taxed at 28 percent despite being the most basic means of transport. This, he added, is almost equal to cars which are a luxury item. Opining that the prices of vehicles have risen over the past few years with the switch to BS IV and subsequently to BS VI, and the change in safety norms, R C Bhargava mentioned that mounting challenges have had an effect on the sales. 
 

Venu Srinivasan.

Revenue Secretary Tarun Bajaj said that the government is open to discussing a change in Goods and Services Tax (GST) rates on automobiles. Seeking to know from the auto industry whether it is the GST rate on cars that is preventing the sector from growing, Bajaj questioned the reason behind SUV sales going up and not that of the cars in economic terms. Stating that the tax rates were higher in some states before GST came into force, he suggested the auto industry to examine in detail the reasons behind the dip in sales. Covid-19 and other factors could be at play, he reasoned. Bajaj called on the industry to keep pace with the changing technology.

Kenichi Ayukawa.

Hyundai Motor India Foundation Launches Samarth UnnATi Start-Up Programme

Hyundai India Foundation

The Hyundai Motor India Foundation, the corporate social responsibility (CSR) arm of Hyundai Motor India, has launched Samarth UnnATi in association with the AssisTech Foundation in Gurugram.

The initiative provides grant support of INR 7.5 million to assist startups developing assistive technology solutions for persons with disabilities. It focuses on capacity building, mentorship, investor linkages and market access.

Gopalakrishnan C S, Trustee, Hyundai Motor India Foundation, said, “At Hyundai, we believe that accessibility and innovation are powerful enablers of inclusion and progress. Through ‘Samarth by Hyundai’, we are committed to creating opportunities that empower persons with disabilities to participate more independently and confidently in society. The Samarth UnnATi – AT start-up scaleup program is an important step towards strengthening Assistive Technology ecosystem by supporting innovators who are developing impactful solutions to address real-world accessibility challenges. Through our partnership with AssisTech Foundation, we aim to accelerate the adoption of assistive technologies and help build a more inclusive society.”

Prateek Madhav, CEO and Co-Founder, AssisTech Foundation (ATF), said, “By 2050, the need for assistive products in the global population is estimated to increase to 3.5 billion (UNICEF Global Report on Assistive Technology). To reach this breadth, innovation cannot be a standalone phenomenon. It must be nurtured, deployed at scale and reach the people who need it the most. Samarth UnnATi is the engine that drives this, bringing together these largely disparate efforts toward a more cohesive approach.”

Cars24 Labs Partners Startup Policy Forum For AI Innovation

Cars24 - Startup Policy Forum

Cars24 Labs has announced a partnership with the Startup Policy Forum to collaborate on AI policy, industry engagement and AI adoption in India.

The partnership involves Cars24 Labs contributing to Startup Policy Forum initiatives through policy discussions, founder engagements, industry dialogues and global immersion programmes, sharing practical learnings from deploying AI across Cars24 operations.

Vikram Chopra, Builder, Cars24, said, "At Cars24, we've always believed that the best way to understand AI is to build with it. Cars24 Labs was created with that mindset, and we've learned a great deal from putting AI into real products used by millions. Partnering with Startup Policy Forum gives us an opportunity to share those learnings, learn from others, and contribute to the conversations that will shape how India builds and adopts AI in the years ahead."

Shweta Rajpal Kohli, President & CEO, Startup Policy Forum, said, "Cars24 has been a valued member of SPF, and we've worked closely with them on several policy initiatives that matter to India's new economy. Being among the most AI-forward startups in our country, Cars24 is doing some incredible work on AI adoption and innovation. We're excited to partner with Cars24 Labs. It's deeply aligned with our mission of bridging the gap between India and global AI ecosystems, enabling cross-border collaborations, and encouraging AI adoption by Indian companies."

N.A.N. MagneTech To Establish INR 12.5 Billion Rare Earth Magnet Facility In Andhra Pradesh

N.A.N. MagneTech

N.A.N. GreenMet, the critical minerals and advanced manufacturing platform founded by Navin Agarwal (Vice Chairman, Vedanta), has launched N.A.N. MagneTech to establish a Neodymium-Iron-Boron (NdFeB) magnet manufacturing facility at the Naidupeta Industrial Park in Andhra Pradesh.

The company has earmarked an investment of INR 12.5 billion in Phase I to build an initial capacity of 1,200 tonnes per annum, with a long-term target of 10,000 tonnes per annum.

It expects commercial production to begin in Q1 2028, generating annual revenues of INR 12 to INR 15 billion. The facility will integrate oxide processing, metal and alloy production, sintered magnet manufacturing and closed-loop recycling.

The project has secured feedstock supply arrangements with an Australian rare earth producer and executed off-take agreements with domestic automotive original equipment manufacturers. Technical development is led by Dr. John Ormerod, Dr. Masato Sagawa and Dr. Gaurav Shukla.

Navin Agarwal, Founder & Chairman, N.A.N. GreenMet, said, “The industries shaping the future will be defined by those who control advanced materials and manufacturing technologies. At N.A.N. GreenMet, we are building a globally competitive industrial enterprise that strengthens India’s manufacturing capabilities in strategically important sectors. N.A.N. MagneTech is an important milestone in that endeavour, bringing world-class technology to establish a domestic rare earth magnet ecosystem that supports the country’s long-term industrial growth”.

Dr. John Ormerod, Chairman of the Technology Board, N.A.N. MagneTech, added, "We are bringing the most advanced Japanese process technology to India, covering the complete oxide-to-magnet ecosystem. Backed by a secured feedstock strategy and closed-loop recycling, this platform is engineered to deliver consistent, world-class quality."

Tata Sierra.ev - N Console

European technology company N-Dream has brought its AirConsole gaming platform to India through a collaboration with Tata Motors Passenger Vehicles and KPIT Technologies, with the marked debut on the Sierra.ev SUV.

AirConsole is integrated into the vehicle's connected services pack and the Arcade App, utilising the vehicle's display setup. Passengers connect smartphones as controllers by scanning a QR code on the screen. The initial launch brings approximately 15 games, including Kaun Banega Crorepati. The in-vehicle gaming technology will be exclusively available on the Sierra.ev for a period of four months, before it can be made available on other models and brands.

Anthony Cliquot, CEO, N-Dream / AirConsole, said, "India is one of the fastest-growing automotive markets in the world. Experiencing the Sierra.ev's launch event in Mumbai where AirConsole was so prominently featured, made our team proud. To see our gaming platform in the vehicle alongside other premium offerings, was a clear testament of how entertainment and passenger experiences are becoming paramount for consumer choice. TMPV is moving at a pace that few in this market can match right now, and this partnership with AirConsole will enable gaming to be part of that momentum."

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, said, "The Sierra has always been an icon, and with the Sierra.ev, we have elevated that legacy for an electric era. Bringing AirConsole's in-car gaming experience to the Sierra.ev redefines what connected, immersive technology can add to the ownership experience. As the first vehicle in India to offer this capability, we are delighted to partner with AirConsole to deliver an entirely new dimension of entertainment and engagement for our customers."

Pushpahas Joshi, EVP at KPIT Technologies & Board Member at N-Dream, said, “KPIT is very excited to bring AirConsole to India. This is going to be the first among several launches that will enhance consumer experience in the Cockpit of the future. AirConsole is a category creating product loved by more than 4 million car owners worldwide. As part of its strategy towards futuristic Products & Solutions, AirConsole became part of KPIT family in November 2023. Since then, KPIT has enabled AirConsole to expand outside Europe -into Asia and USA. I am very sure, that, owners of Tata cars & their families will enjoy the cool In-car gaming experience with AirConsole”