61st SIAM Annual Convention

PPS Motors Delivers 50 Skoda Kushaqs In A Single Day In Bengaluru

Announcing that Prime Minister Modi’s message was motivating for the Indian auto industry to work together towards new age technology, world class manufacturing, and next generation infrastructure, Kenichi Ayukawa, President, SIAM and MD & CEO, Maruti Suzuki, in his address during the opening session, said that there was a need to achieve sustainable and productive growth with quality and safety, and protect our environment, resources and raw materials. Stressing on the need for focused efforts, Ayukawa mentioned that SIAM and ACMA have together worked out a localisation roadmap with a target of about 15 to 20 percent further localisation in the next 2 to 5 years. Revealing that SIAM has prepared an approach paper for long term regulation roadmap that takes care of all aspects and gives clarity on future investments, Ayukawa San said that the auto industry is working on new powertrain technologies. He appreciated the government’s announcement of the scrappage policy and PLI scheme. 

Amitabh Kant.

Recognising the contribution of the Indian automobile industry to the Indian economy, Dr Mahendra Nath Pandey, Union Minister of Heavy Industries, Government of India, said that his ministry is working consistently for the growth of the automotive sector. Acknowledging the rise in localisation supported by the PLI initiatives of government, Dr Pandey said that these efforts would make the industry more robust. He stressed on the need to develop EV charging infrastructure as well as manufacture quality products that would help the Indian automobile industry to be regarded as the best in the world. T V Narendran, President, CII and MD, Tata Steel Ltd, in his address, mentioned the need for the right policy support to make India a five-trillion-dollar economy by 2025-26. It is important that the Indian manufacturing sector is strong. He called on the auto industry to focus on six key areas – electric vehicles, circularity, urbanisation, resilient supply chain and an ability to reap in functionality and embed sustainability, going forward. 
 

R C Bhargava.

In his speech, Amitabh Kant, CEO, NITI Aayog, said that the future direction of the auto industry is in the area of shared, connected and electric mobility. He opined that there are four prominent growth drivers that the industry should focus on. These include the expansion of investment in R&D, more focus on innovation in small format mobility segment, establishment of massive charging infrastructure across the country and provision of export impetus to the industry. Kant said that EV should be an integral part in every OEM’s plans. Road Transport Minister Nitin Gadkari spoke about the government’s aim to increase the contribution of the automotive sector towards the nation’s GDP. Currently, the sector contributes roughly 7.1 percent towards the GDP, he said. Revealing that the government would like to see the contribution rise to 12 percent, the union minister stated that it would amount to a huge step towards making India a five-trillion-dollar economy. Expressing gratitude to the dignitaries for their presence, Vipin Sondhi, Vice President, SIAM and MD, Ashok Leyland Ltd, drew attention towards the effect of Covid-19 on sales. 
 

Appreciating the efforts of the Ministry of Heavy Industries to create world-class testing and R&D infrastructure in all the auto hubs of the country, he spoke about how the auto industry will take advantage of localisation, PLI scheme and EV charging infrastructure. These efforts, he added, will contribute to the government’s initiative of ‘Make in India’. In a session focusing on the outlook of the Indian auto industry and its role in the economic growth, Venu Srinivasan, Chairman and Managing Director, TVS Motor Company, and R C Bhargava, Chairman, Maruti Suzuki India Ltd., drew attention to the new policies introduced over the past few years. The duo stressed on the high taxation structure on automobiles and the mandatory insurance costs. These, they said, have hugely bumped up the pricing to make vehicles expensive. Srinivasan touched on two-wheelers being taxed at 28 percent despite being the most basic means of transport. This, he added, is almost equal to cars which are a luxury item. Opining that the prices of vehicles have risen over the past few years with the switch to BS IV and subsequently to BS VI, and the change in safety norms, R C Bhargava mentioned that mounting challenges have had an effect on the sales. 
 

Venu Srinivasan.

Revenue Secretary Tarun Bajaj said that the government is open to discussing a change in Goods and Services Tax (GST) rates on automobiles. Seeking to know from the auto industry whether it is the GST rate on cars that is preventing the sector from growing, Bajaj questioned the reason behind SUV sales going up and not that of the cars in economic terms. Stating that the tax rates were higher in some states before GST came into force, he suggested the auto industry to examine in detail the reasons behind the dip in sales. Covid-19 and other factors could be at play, he reasoned. Bajaj called on the industry to keep pace with the changing technology.

Kenichi Ayukawa.

South Korea’s Stradvision Selected By Global OEM For Commercial Vehicle ADAS Tech In India

Stradvision

South Korea-based Stradvision, a company specialising in AI-based vision perception technology, has been selected by a global commercial vehicle manufacturer to deploy its SVNet software across its Indian vehicle lineup.

The programme focuses on fleet-scale deployment of Advanced Driver Assistance Systems (ADAS) in a market where perception software must balance technical reliability with cost-efficiency.

The company stated that the Indian commercial vehicle sector requires ADAS solutions capable of operating on resource-constrained hardware while maintaining performance in high-density traffic.

SVNet is engineered to detect and classify objects in mixed-traffic environments, including two-wheelers, three-wheelers and pedestrians. This software architecture allows the OEM to implement functions such as automatic emergency braking, forward collision warning and lane departure warning across various models using a single software stack.

The deployment is structured to allow the manufacturer to standardise its perception platform while adjusting for model-specific hardware.

Till date, Stradvision has deployed approximately 5 million units of SVNet globally, providing the production maturity required for high-volume commercial vehicle programmes. This project indicates a shift in the automotive industry towards perception solutions that prioritises scalability and operational efficiency across diverse market conditions.

Philip Vidal, CBO, Stradvision, said, "India's commercial vehicle segment is one of the most consequential ADAS markets opening right now. The scale of the fleet, the complexity of the traffic environment, and the cost requirements make it a genuine test of whether perception software can perform where it matters most. SVNet was built for exactly this kind of deployment, and this program is a strong validation of that."

Keith B. Alexander

Einride AB, the freight technology company, has appointed General (Ret.) Keith B. Alexander to its Board of Directors. The appointment coincides with the formal establishment of a dedicated defence business aimed at providing autonomous driving capabilities to military organisations globally.

General Alexander, a current member of the Amazon Board of Directors, previously served as the Director of the U.S. National Security Agency (NSA) and was the Founding Commander of the U.S. Cyber Command.

The move into the defence sector follows the completion of autonomous pilot contracts with a European NATO-allied organisation. Einride intends to utilise its vehicle-agnostic autonomous system, the Einride Driver, which can be integrated into new vehicle platforms or retrofitted onto existing fleets.

This technology licensing model operates alongside the company’s Freight-Capacity-as-a-Service offering, which manages electric heavy-duty fleets through AI optimisation software and charging infrastructure.

The company currently operates in the U.S., Europe and the Middle East, serving more than 30 enterprise customers. Einride reports approximately USD 92 million in expected annual recurring revenue from signed contracts. The firm is also progressing toward a public listing through a proposed business combination with Legato Merger Corp. III, expected to conclude during the first half of 2026.

General Keith B. Alexander, said, "Autonomous systems operating in defence environments face a distinct threat landscape, where adversaries probe for vulnerabilities in communication, navigation, and control. What brought me to Einride is its strong operational foundation, proven safety record and real operational experience. My role is helping ensure Einride's systems meet the standards required by NATO-allied and U.S. defence organisations and scale from pilots to full programs."

Robert Falck, Chairman of Einride's Board of Directors, said, "General Alexander has spent decades operating at the intersection of technology, security, and high-stakes decision-making. As Einride continues to expand its offering to the defence sectors, his knowledge and experiences are exactly what we need in the boardroom."

Roozbeh Charli, CEO, Einride, added, “Having validated our technology in a defence context, we're now moving with intent: recruiting specialised talent, developing defence-specific expertise, and bringing in leadership with deep domain knowledge. Appointing General Alexander to our Board of Directors is one concrete example of that, his experience directly strengthening our strategic direction in this space.”

Hyundai Mobis Develops Data Integration System To Accelerate SDV Validation

Hyundai Mobis

Hyundai Mobis has established an integrated data management and validation system designed to test electronic control units (ECUs) for software-defined vehicles (SDVs) and autonomous driving.

The platform links real-world road test data with simulators to replicate driving scenarios, addressing the requirement from global carmakers for data-based validation results spanning tens of thousands of hours.

The system utilises a platform that connects multiple simulators in parallel to reflect various validation scenarios.

Hyundai Mobis intends to expand this infrastructure to link up to 60 simulators, which would allow the company to complete 10,000 hours of evaluation within a one-week period. This process typically requires several years of physical test driving under standard real-world conditions.

By integrating sensors mounted on test vehicles, the system collects data from diverse driving and parking environments. It can replicate specific conditions that are difficult to reproduce consistently in reality, such as nighttime driving, heavy rain and unexpected road incidents, by combining them with virtual simulations.

This approach is intended to assess the recognition performance and stability of radar, cameras, LiDAR and ultrasonic sensors.

Hyundai Mobis will use this system to validate algorithms for autonomous driving sensors and various ECUs as part of its strategy to acquire global orders for SDV components. The company plans to enhance the system through data integration and collaboration with its research hubs worldwide.

Ko Bongchul, Chief of Automotive Electronics R&D at Hyundai Mobis, said, “In the era of SDVs and autonomous driving, evaluation and validation are just as critical as technology development. We expect that establishing this evaluation and validation system will simultaneously expand the speed and scope of validation, thereby significantly boosting our competitiveness in securing orders for core SDV components.”

TomTom Appoints Mike Schoofs As Chief Executive Officer

Mike Schoofs

TomTom, the location technology specialist, has announced the appointment of Mike Schoofs as Chief Executive Officer and a member of the Management Board. The decision was formalised following approval by shareholders at the company’s Annual General Meeting (AGM). The AGM also confirmed the appointment of Co-founder and former CEO Harold Goddijn to the Supervisory Board, alongside Joep van Beurden, while Derk Haank was reappointed as a member.

Schoofs joined TomTom in 2005 after holding positions at KPN-Orange and Samsung. During his tenure, he has served in various commercial leadership roles globally and within specific regions. In 2023, he assumed the role of Chief Revenue Officer, where he managed the company’s commercial strategy and expanded its enterprise business footprint. A Belgian national based in Amsterdam, Schoofs also serves as an advisor to several European startups.

The leadership transition occurs as the company focuses on the integration of artificial intelligence within location intelligence and the provision of data for its partners. TomTom’s strategy remains focused on scaling its commercial presence across all business segments under the new executive structure.

Derk Haank, Chairman of TomTom’s Supervisory Board, said, “Mike brings extensive commercial leadership experience and deep knowledge of TomTom’s business, built over more than two decades with the company. We are confident that he is well positioned to lead TomTom in its next phase.”

Mike Schoofs, said, “I’m excited to lead TomTom at a moment when location intelligence is reaching a decisive turning point, accelerated by AI and the growing need for trusted, real‑world data. I look forward to creating lasting impact for our customers and our partners.”