61st SIAM Annual Convention

PPS Motors Delivers 50 Skoda Kushaqs In A Single Day In Bengaluru

Announcing that Prime Minister Modi’s message was motivating for the Indian auto industry to work together towards new age technology, world class manufacturing, and next generation infrastructure, Kenichi Ayukawa, President, SIAM and MD & CEO, Maruti Suzuki, in his address during the opening session, said that there was a need to achieve sustainable and productive growth with quality and safety, and protect our environment, resources and raw materials. Stressing on the need for focused efforts, Ayukawa mentioned that SIAM and ACMA have together worked out a localisation roadmap with a target of about 15 to 20 percent further localisation in the next 2 to 5 years. Revealing that SIAM has prepared an approach paper for long term regulation roadmap that takes care of all aspects and gives clarity on future investments, Ayukawa San said that the auto industry is working on new powertrain technologies. He appreciated the government’s announcement of the scrappage policy and PLI scheme. 

Amitabh Kant.

Recognising the contribution of the Indian automobile industry to the Indian economy, Dr Mahendra Nath Pandey, Union Minister of Heavy Industries, Government of India, said that his ministry is working consistently for the growth of the automotive sector. Acknowledging the rise in localisation supported by the PLI initiatives of government, Dr Pandey said that these efforts would make the industry more robust. He stressed on the need to develop EV charging infrastructure as well as manufacture quality products that would help the Indian automobile industry to be regarded as the best in the world. T V Narendran, President, CII and MD, Tata Steel Ltd, in his address, mentioned the need for the right policy support to make India a five-trillion-dollar economy by 2025-26. It is important that the Indian manufacturing sector is strong. He called on the auto industry to focus on six key areas – electric vehicles, circularity, urbanisation, resilient supply chain and an ability to reap in functionality and embed sustainability, going forward. 
 

R C Bhargava.

In his speech, Amitabh Kant, CEO, NITI Aayog, said that the future direction of the auto industry is in the area of shared, connected and electric mobility. He opined that there are four prominent growth drivers that the industry should focus on. These include the expansion of investment in R&D, more focus on innovation in small format mobility segment, establishment of massive charging infrastructure across the country and provision of export impetus to the industry. Kant said that EV should be an integral part in every OEM’s plans. Road Transport Minister Nitin Gadkari spoke about the government’s aim to increase the contribution of the automotive sector towards the nation’s GDP. Currently, the sector contributes roughly 7.1 percent towards the GDP, he said. Revealing that the government would like to see the contribution rise to 12 percent, the union minister stated that it would amount to a huge step towards making India a five-trillion-dollar economy. Expressing gratitude to the dignitaries for their presence, Vipin Sondhi, Vice President, SIAM and MD, Ashok Leyland Ltd, drew attention towards the effect of Covid-19 on sales. 
 

Appreciating the efforts of the Ministry of Heavy Industries to create world-class testing and R&D infrastructure in all the auto hubs of the country, he spoke about how the auto industry will take advantage of localisation, PLI scheme and EV charging infrastructure. These efforts, he added, will contribute to the government’s initiative of ‘Make in India’. In a session focusing on the outlook of the Indian auto industry and its role in the economic growth, Venu Srinivasan, Chairman and Managing Director, TVS Motor Company, and R C Bhargava, Chairman, Maruti Suzuki India Ltd., drew attention to the new policies introduced over the past few years. The duo stressed on the high taxation structure on automobiles and the mandatory insurance costs. These, they said, have hugely bumped up the pricing to make vehicles expensive. Srinivasan touched on two-wheelers being taxed at 28 percent despite being the most basic means of transport. This, he added, is almost equal to cars which are a luxury item. Opining that the prices of vehicles have risen over the past few years with the switch to BS IV and subsequently to BS VI, and the change in safety norms, R C Bhargava mentioned that mounting challenges have had an effect on the sales. 
 

Venu Srinivasan.

Revenue Secretary Tarun Bajaj said that the government is open to discussing a change in Goods and Services Tax (GST) rates on automobiles. Seeking to know from the auto industry whether it is the GST rate on cars that is preventing the sector from growing, Bajaj questioned the reason behind SUV sales going up and not that of the cars in economic terms. Stating that the tax rates were higher in some states before GST came into force, he suggested the auto industry to examine in detail the reasons behind the dip in sales. Covid-19 and other factors could be at play, he reasoned. Bajaj called on the industry to keep pace with the changing technology.

Kenichi Ayukawa.

Tata Technologies Concludes InnoVent 2026 Engineering Hackathon

Tata Technologies

Tata Technologies has announced the completion of the 3rd edition of its innovation hackathon, InnoVent 2026, supported by Amazon Web Services (AWS). The initiative invited engineering students to develop solutions for mobility challenges in the automotive and manufacturing sectors. The programme received participation from 10,247 students across 404 colleges in India, resulting in 2,822 projects.

The competition focused on the theme of intelligence-driven mobility for the year 2030. Participants received over 650 hours of mentoring and training from subject matter experts to convert their concepts into prototypes. The top 10 teams presented their work at the company's Hinjewadi campus in Pune before a jury of industry leaders from Jaguar Land Rover, Air India and ES-Tec Group.

Team Drushti from CMR College of Engineering & Technology, Hyderabad, secured the first prize of INR 300,000 for a system that customises vehicle infotainment for visually impaired drivers. Second place went to Team The T-Factor from Vellore Institute of Technology, Chennai, for an AI-based breakdown prevention system. Team SwarmSync from the International Institute of Information Technology (I²IT), Pune, took third place for an intelligent fleet management solution using V2X communication.

Tata Technologies offered career opportunities to all 42 finalists involved in the top projects. Furthermore, all participants were granted one-year access to the iGETIT learning platform to study emerging technologies. The finalist projects covered areas such as blockchain for vehicle security, wireless charging for electric vehicles, and AI-led battery monitoring.

The event featured a humanoid robot that performed roles such as coordinating panel discussions and interacting with attendees. A panel of industry experts discussed the global demand for engineering talent and the impact of technology on future mobility.

Warren Harris, MD & CEO, Tata Technologies, said, "InnoVent at Tata Technologies represents our conviction that the future is shaped by those who combine engineering excellence with human purpose to engineer a better world".

Kia India Reintroduces Driver Behaviour Monitoring Tech

Kia Inspiring Drive

Kia India has announced the re-launch of its Kia Inspiring Drive (K.I.D) Program, debuting alongside the New Kia Seltos. The initiative is a driving score system designed to monitor real-time behaviour and provide insights into habits. Accessed via the Kia Connect app, the programme will be rolled out across the company’s connected vehicle portfolio in phases.

The K.I.D score is calculated using a three-month rolling average based on parameters including rapid acceleration, rapid deceleration and sudden starts. To ensure data accuracy, the system applies a weighted value based on the specific vehicle. This methodology aims to reflect long-term driving patterns rather than isolated incidents.

The programme incorporates community-based leaderboards, allowing owners to compare scores and track their standing within the Kia community. By turning road safety into an interactive experience, the manufacturer intends to encourage responsible driving through recognition and competition.

The behaviour-based scoring system provides data to help users understand the impact of their habits on road safety. Kia is supporting the re-launch with a digital and press campaign to increase awareness among its customer base.

Atul Sood, Senior Vice-President – Marketing & Sales, Kia India, said, “Safety remains at the core of Kia’s philosophy, and with the re-launch of the Kia Inspiring Drive program alongside the New Seltos, we are taking another meaningful step towards encouraging responsible driving behaviour. By offering customers clear, data-driven insights into their driving patterns, the KID program empowers them to make safer choices on the road, while also enhancing their overall ownership experience.”

HARMAN - Tata Sierra

HARMAN has partnered with Tata Motors Passenger Vehicles (TMPVL) to provide the in-cabin technology for the all-new Tata Sierra. The collaboration introduces 5G-ready connectivity and a multi-speaker audio system to the SUV, marking an expansion of the 12-year relationship between the two companies.

The vehicle features HARMAN Ready Connect, a suite of telematics control units (TCUs) manufactured at HARMAN’s facility in Pune. The system utilises a modular network access device architecture, allowing for a transition from 4G to 5G technology. It supports safety functions such as emergency calling, stolen-vehicle tracking and roadside assistance, alongside productivity features like video conferencing and high-definition streaming.

The interior includes a Horizon View Display and a digital instrument cluster powered by HARMAN’s infotainment architecture. The system supports gaming with joystick compatibility and features a Ready Link Marketplace, which allows users to download third-party Android applications.

For driver assistance, the Sierra incorporates a Surround View System (SVS) and 4sight Blind-Spot Monitoring. Navigation is provided through a native mapping solution from MapmyIndia. The cabin experience also includes ‘Relax Mode’ for sensory visuals and 'Silent Mode' to mute non-regulatory alerts.

The SUV introduces a 12-speaker JBL audio system, which includes an enclosed subwoofer and a soundbar. This configuration supports Dolby Atmos and represents a first for an Indian manufacturer. The integration of these components is intended to provide a multi-dimensional sound profile tailored to the vehicle's cabin.

By localising the production of the telematics hardware in India, HARMAN aims to provide TMPVL with greater supply-chain agility and shorter development cycles. The ‘Make-in-India’ initiative for Ready Connect ensures the technology is adapted to local driving conditions and consumer requirements.

Suman Sehra, VP, Portfolio Management, Connectivity at HARMAN International, said, “HARMAN Ready Connect represents the shift toward software-defined, experience-led mobility, and the new Tata Sierra is a perfect expression of that evolution. By collaborating closely with TMPV’s R&D team, we focused on value co-creation and delivered a platform that brings high-performance connectivity, scalable architecture, and future-ready digital services to support the connected digital life.”

Mohan Savarkar, Chief Product Officer, Tata Motors Passenger Vehicles, added, “With the Sierra, our focus was to create a cabin experience that feels as advanced and intuitive as the world our customers live in. Connectivity, digital interfaces and audio are no longer add-ons—they define how people engage with their vehicle every day. Our collaboration with HARMAN enables us to deliver a future-ready architecture, immersive in-cabin experiences and premium audio.”

Sterling Tools Partners China’s MINIEYE To Introduce ADAS Solutions In India

Sterling Tools - MINIEYE

Sterling Tools has entered into a partnership with MINIEYE, a Hong Kong-listed developer of intelligent driving and in-cabin solutions. The collaboration focuses on the deployment of Advanced Driver Assistance Systems (ADAS) and Driver Monitoring Systems (DMS) tailored specifically for the Indian automotive market.

As per the agreement, Sterling Tools will lead application engineering and on-ground adaptation. This involves tuning perception algorithms to account for Indian road scenarios, traffic patterns, and environmental conditions. The project aims to ensure that safety technologies, such as Autonomous Emergency Braking (AEB) and Lane Departure Warning Systems (LDWS), function reliably in local settings rather than relying on global configurations.

The partnership is positioned to meet upcoming Indian safety mandates. Effective 1 January 2027, regulations will require the fitment of ADAS and Driver Drowsiness and Attention Warning Systems (DDAWS) in new vehicle models. The scope of the collaboration covers both commercial and passenger vehicles, including technologies for Forward Collision Warning (FCW) and Blind Spot Monitoring.

MINIEYE provides technology that complies with EU General Safety Regulations and holds Automotive SPICE V4.0 CL3 certification. Sterling Tools is supporting this transition as part of a broader expansion into electronics and safety-critical components, which includes electric vehicle power electronics and motor solutions.

Anish Agarwal, Director, Sterling Tools, said, “Road safety and regulatory compliance are becoming increasingly important across both commercial and passenger vehicle segments in India. This collaboration allows us to work with a global technology partner to address the growing need for driver assistance and monitoring systems that are engineered for Indian operating conditions. At Sterling Tools, our focus remains on supporting OEMs with engineered, safety critical technologies aligned with upcoming regulatory requirements.”

Dr Liu Guoqing, Founder and Chairman, MINIEYE, added, “Partnering with Sterling Tools marks a vital step in bringing intelligent driving to India, leveraging Sterling Tools local expertise to translate technology into production-ready applications that enhance vehicle safety.”