61st SIAM Annual Convention
- By Bhushan Mhapralkar
- October 08, 2021
Announcing that Prime Minister Modi’s message was motivating for the Indian auto industry to work together towards new age technology, world class manufacturing, and next generation infrastructure, Kenichi Ayukawa, President, SIAM and MD & CEO, Maruti Suzuki, in his address during the opening session, said that there was a need to achieve sustainable and productive growth with quality and safety, and protect our environment, resources and raw materials. Stressing on the need for focused efforts, Ayukawa mentioned that SIAM and ACMA have together worked out a localisation roadmap with a target of about 15 to 20 percent further localisation in the next 2 to 5 years. Revealing that SIAM has prepared an approach paper for long term regulation roadmap that takes care of all aspects and gives clarity on future investments, Ayukawa San said that the auto industry is working on new powertrain technologies. He appreciated the government’s announcement of the scrappage policy and PLI scheme.

Amitabh Kant.
Recognising the contribution of the Indian automobile industry to the Indian economy, Dr Mahendra Nath Pandey, Union Minister of Heavy Industries, Government of India, said that his ministry is working consistently for the growth of the automotive sector. Acknowledging the rise in localisation supported by the PLI initiatives of government, Dr Pandey said that these efforts would make the industry more robust. He stressed on the need to develop EV charging infrastructure as well as manufacture quality products that would help the Indian automobile industry to be regarded as the best in the world. T V Narendran, President, CII and MD, Tata Steel Ltd, in his address, mentioned the need for the right policy support to make India a five-trillion-dollar economy by 2025-26. It is important that the Indian manufacturing sector is strong. He called on the auto industry to focus on six key areas – electric vehicles, circularity, urbanisation, resilient supply chain and an ability to reap in functionality and embed sustainability, going forward.

R C Bhargava.
In his speech, Amitabh Kant, CEO, NITI Aayog, said that the future direction of the auto industry is in the area of shared, connected and electric mobility. He opined that there are four prominent growth drivers that the industry should focus on. These include the expansion of investment in R&D, more focus on innovation in small format mobility segment, establishment of massive charging infrastructure across the country and provision of export impetus to the industry. Kant said that EV should be an integral part in every OEM’s plans. Road Transport Minister Nitin Gadkari spoke about the government’s aim to increase the contribution of the automotive sector towards the nation’s GDP. Currently, the sector contributes roughly 7.1 percent towards the GDP, he said. Revealing that the government would like to see the contribution rise to 12 percent, the union minister stated that it would amount to a huge step towards making India a five-trillion-dollar economy. Expressing gratitude to the dignitaries for their presence, Vipin Sondhi, Vice President, SIAM and MD, Ashok Leyland Ltd, drew attention towards the effect of Covid-19 on sales.

Appreciating the efforts of the Ministry of Heavy Industries to create world-class testing and R&D infrastructure in all the auto hubs of the country, he spoke about how the auto industry will take advantage of localisation, PLI scheme and EV charging infrastructure. These efforts, he added, will contribute to the government’s initiative of ‘Make in India’. In a session focusing on the outlook of the Indian auto industry and its role in the economic growth, Venu Srinivasan, Chairman and Managing Director, TVS Motor Company, and R C Bhargava, Chairman, Maruti Suzuki India Ltd., drew attention to the new policies introduced over the past few years. The duo stressed on the high taxation structure on automobiles and the mandatory insurance costs. These, they said, have hugely bumped up the pricing to make vehicles expensive. Srinivasan touched on two-wheelers being taxed at 28 percent despite being the most basic means of transport. This, he added, is almost equal to cars which are a luxury item. Opining that the prices of vehicles have risen over the past few years with the switch to BS IV and subsequently to BS VI, and the change in safety norms, R C Bhargava mentioned that mounting challenges have had an effect on the sales.

Venu Srinivasan.
Revenue Secretary Tarun Bajaj said that the government is open to discussing a change in Goods and Services Tax (GST) rates on automobiles. Seeking to know from the auto industry whether it is the GST rate on cars that is preventing the sector from growing, Bajaj questioned the reason behind SUV sales going up and not that of the cars in economic terms. Stating that the tax rates were higher in some states before GST came into force, he suggested the auto industry to examine in detail the reasons behind the dip in sales. Covid-19 and other factors could be at play, he reasoned. Bajaj called on the industry to keep pace with the changing technology.

Kenichi Ayukawa.
SiMa.ai And Synopsys Announce Integration To Accelerate Automotive AI Development
- By MT Bureau
- January 08, 2026
SiMa.ai has announced its first integrated capability resulting from a collaboration with Synopsys. The joint solution provides a blueprint to accelerate architecture exploration and virtual software development for automotive Systems-on-Chip (SoCs). These chips support applications including Advanced Driver Assistance Systems (ADAS) and In-Vehicle Infotainment (IVI).
The partnership aims to deliver architectures required for software-defined vehicles. The blueprint allows customers to begin the design and validation of custom AI SoCs and ‘shift left’ software development before silicon is available. This process is intended to reduce development costs and accelerate vehicle time-to-market.
The blueprint provides pre-integrated SoC virtual prototypes and a tool workflow using solutions from both companies.
For Architectural Exploration:
- SiMa.ai MLA Performance and Power Estimator (MPPE): Enables customers to size machine learning accelerator designs for specific workloads.
- Synopsys Platform Architect: Used to model workloads and analyse performance, power, memory, and interconnect trade-offs before RTL design.
For Verification and Validation:
- Synopsys Virtualiser Development Kit (VDK): Facilitates software development using a virtual SoC prototype, which can accelerate vehicle time-to-market by up to 12 months.
- SiMa.ai Palette SDK: Supports machine learning workflows for edge AI applications.
- Synopsys ZeBu Emulation: Delivers pre-silicon hardware and software validation to ensure architectures meet workload requirements.
Krishna Rangasayee, Founder & CEO at SiMa.ai, said, "We are pleased with how well the two teams have worked together to quickly create a joint solution uniquely focused on unlocking physical AI capabilities for today's software defined vehicles. Our best-in-class ML platform, combined with Synopsys' industry-leading automotive-grade IP and design automation software creates a powerful foundation for innovation across OEMs in autonomous driving and in-vehicle experiences."
Ravi Subramanian, Chief Product Management Officer, Synopsys, said, "Automotive OEMs need to deliver software-defined AI-enabled vehicles faster to market to drive differentiation, which requires early power optimisation and validation of the compute platform to reduce total cost of development and time to SOP. Our collaboration with SiMa.ai delivering an ML-enabled architecture exploration and software development blueprint supported by a comprehensive integrated suite of tools significantly jumpstarts these activities and enables our automotive customers to bring next-generation ADAS and IVI features to market faster."
Tianma Showcases Automotive Display Technologies At CES 2026
- By MT Bureau
- January 08, 2026
Chinese display panel manufacturer Tianma recently exhibited its range of automotive technologies at CES 2026. The company’s solutions include LTPS-LCD, AMOLED and MicroLED technologies designed for cockpits.
The centrepiece of the exhibit was the Smart Cockpit 7.0, an automotive interior and dashboard demonstration. It integrates a 49.6-inch curved ACRUS display with 8K resolution and a slidable AM-OLED display using a gear-rack mechanism.
It also presented InvisiVue, a solution that mimics decorative surfaces like wood or metal when inactive and reveals images through a transmissivity layer when powered on.
The 49.6-inch ACRUS curved display uses Corning ColdForm Technology. It features pixel-level dimming with 210,000 zones, achieving a contrast ratio of 100,000:1. The unit’s R3000 curvature is designed to align with the windshield to reduce blind spots and reflections.
Furthermore, Tianma also presented two HUD technologies – a 43.7-inch Ultra-wide IRIS HUD. It uses a Mini-LED display with peak brightness of 10,000 nits for visibility in sunlight. It features an 85 percent NTSC colour gamut and a curved structure designed to match the windshield’s optical path.
Secondly, an 11.98-inch IRIS HUD, which utilises high-luminance PGU technology, delivering 12,000 nits brightness. The module is less than 15 mm thick for integration in compact vehicles and operates at approximately 6 W to reduce thermal load.
The company also introduced a 34-inch dye liquid crystal dimming glass for rear side privacy windows. This technology uses voltage control of liquid crystal molecules to achieve stepless dimming without physical sunshades.
The system provides a response time of less than 300ms for transitions between privacy and transparent modes. It features a wide viewing angle and a grey-black tone to manage glare within the vehicle interior.
Audi Revolut F1 Team Completes Initial Engine Fire-up for 2026 Season
- By MT Bureau
- January 07, 2026
Audi Revolut F1 Team has reached a technical milestone by completing the first ‘fire-up’ of its 2026 Formula 1 car. The event took place at the team's facility in Hinwil on 19 December 2025, where the Audi Power Unit was operated for the first time while installed within the chassis.
The procedure serves as a verification of the integration between the powertrain, developed in Neuburg, Germany, and the chassis, designed in Hinwil, Switzerland. The project also involves the Technical Centre in Bicester, UK. This phase confirms that the core components of the vehicle function together before moving into the next stages of dynamic testing.
Gernot Dollner, CEO of Audi AG, said, “For Audi, entering Formula 1 is a key part of our brand’s ongoing renewal. This milestone is a clear demonstration of our ‘Vorsprung durch Technik’ ambition. It is the result of seamless teamwork and a relentless pursuit of excellence that will serve as a guiding example for the entire Audi organisation. This project is a catalyst for change, fostering pride, identity, and enthusiasm. With the fire-up, the hard work of the teams in Hinwil, Neuburg and Bicester now truly comes to life, marking the beginning of an exciting new chapter in Audi’s motorsport history.”
Mattia Binotto, Head of the Audi F1 Project, added, “A fire-up is always a special moment, but this one marks a new beginning. It is the tangible result of our collective ambition and the dedicated work of our teams in Neuburg and Hinwil. Seeing everything come together for the first time gives the entire project incredible energy. We have built a solid foundation for what will be a long journey, defined by our relentless drive to improve.”
Jonathan Wheatley, Team Principal, commented, “This successful fire-up is a critical milestone that validates the quality of the work and collaboration across all departments. It energises the entire team and provides a clear focus as we prepare for the next phases of development, including the moment we first bring the car to track. This achievement brings our first race in Melbourne into sharp focus, and we will build on this foundation as one united team.”
The team is scheduled to hold a launch event in Berlin on 20 January 2026, where the race livery and identity will be revealed. This will be followed by collective testing in Barcelona at the end of January. A content hub will also be launched to provide media updates throughout the inaugural season.
Ather Energy Brings Infinite Cruise Tech On Ather 450X
- By MT Bureau
- January 07, 2026
Bengaluru-based electric vehicle maker Ather Energy has announced the rollout of the 'Infinite Cruise' feature on the Ather 450X model. The software feature is being enabled via an over-the-air (OTA) update and will be provided as standard.
First introduced on the Ather Apex 450 in August 2025, the system is designed for urban riding conditions in India. Unlike conventional cruise control that disengages upon braking or acceleration, Infinite Cruise is said to remain active and adapts to rider inputs. The system recalibrates to new speeds without requiring manual reactivation, aimed at reducing throttle intervention in traffic. The feature operates within a speed range of 10 kmph to 90 kmph, covering city speeds typically excluded by traditional systems.
The update incorporates three specific control modes:
- CityCruise: Adjusts to speed changes in urban traffic.
- Hill Control: Maintains speed on inclines and descents using a regenerative braking algorithm.
- Crawl Control: Stabilises low-speed movement on uneven surfaces, supported by traction control.
Ather will extend this feature to over 44,000 existing customers who purchased the 450X from 1 January 2025. The company stated that this backward compatibility is a result of hardware choices made during the development of the 2025 series.
The Ather 450X is priced from INR 147,998 (ex-showroom) in Bengaluru. The company continues to use software updates to modify the capabilities of its vehicle fleet over time.

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