61st SIAM Annual Convention

PPS Motors Delivers 50 Skoda Kushaqs In A Single Day In Bengaluru

Announcing that Prime Minister Modi’s message was motivating for the Indian auto industry to work together towards new age technology, world class manufacturing, and next generation infrastructure, Kenichi Ayukawa, President, SIAM and MD & CEO, Maruti Suzuki, in his address during the opening session, said that there was a need to achieve sustainable and productive growth with quality and safety, and protect our environment, resources and raw materials. Stressing on the need for focused efforts, Ayukawa mentioned that SIAM and ACMA have together worked out a localisation roadmap with a target of about 15 to 20 percent further localisation in the next 2 to 5 years. Revealing that SIAM has prepared an approach paper for long term regulation roadmap that takes care of all aspects and gives clarity on future investments, Ayukawa San said that the auto industry is working on new powertrain technologies. He appreciated the government’s announcement of the scrappage policy and PLI scheme. 

Amitabh Kant.

Recognising the contribution of the Indian automobile industry to the Indian economy, Dr Mahendra Nath Pandey, Union Minister of Heavy Industries, Government of India, said that his ministry is working consistently for the growth of the automotive sector. Acknowledging the rise in localisation supported by the PLI initiatives of government, Dr Pandey said that these efforts would make the industry more robust. He stressed on the need to develop EV charging infrastructure as well as manufacture quality products that would help the Indian automobile industry to be regarded as the best in the world. T V Narendran, President, CII and MD, Tata Steel Ltd, in his address, mentioned the need for the right policy support to make India a five-trillion-dollar economy by 2025-26. It is important that the Indian manufacturing sector is strong. He called on the auto industry to focus on six key areas – electric vehicles, circularity, urbanisation, resilient supply chain and an ability to reap in functionality and embed sustainability, going forward. 
 

R C Bhargava.

In his speech, Amitabh Kant, CEO, NITI Aayog, said that the future direction of the auto industry is in the area of shared, connected and electric mobility. He opined that there are four prominent growth drivers that the industry should focus on. These include the expansion of investment in R&D, more focus on innovation in small format mobility segment, establishment of massive charging infrastructure across the country and provision of export impetus to the industry. Kant said that EV should be an integral part in every OEM’s plans. Road Transport Minister Nitin Gadkari spoke about the government’s aim to increase the contribution of the automotive sector towards the nation’s GDP. Currently, the sector contributes roughly 7.1 percent towards the GDP, he said. Revealing that the government would like to see the contribution rise to 12 percent, the union minister stated that it would amount to a huge step towards making India a five-trillion-dollar economy. Expressing gratitude to the dignitaries for their presence, Vipin Sondhi, Vice President, SIAM and MD, Ashok Leyland Ltd, drew attention towards the effect of Covid-19 on sales. 
 

Appreciating the efforts of the Ministry of Heavy Industries to create world-class testing and R&D infrastructure in all the auto hubs of the country, he spoke about how the auto industry will take advantage of localisation, PLI scheme and EV charging infrastructure. These efforts, he added, will contribute to the government’s initiative of ‘Make in India’. In a session focusing on the outlook of the Indian auto industry and its role in the economic growth, Venu Srinivasan, Chairman and Managing Director, TVS Motor Company, and R C Bhargava, Chairman, Maruti Suzuki India Ltd., drew attention to the new policies introduced over the past few years. The duo stressed on the high taxation structure on automobiles and the mandatory insurance costs. These, they said, have hugely bumped up the pricing to make vehicles expensive. Srinivasan touched on two-wheelers being taxed at 28 percent despite being the most basic means of transport. This, he added, is almost equal to cars which are a luxury item. Opining that the prices of vehicles have risen over the past few years with the switch to BS IV and subsequently to BS VI, and the change in safety norms, R C Bhargava mentioned that mounting challenges have had an effect on the sales. 
 

Venu Srinivasan.

Revenue Secretary Tarun Bajaj said that the government is open to discussing a change in Goods and Services Tax (GST) rates on automobiles. Seeking to know from the auto industry whether it is the GST rate on cars that is preventing the sector from growing, Bajaj questioned the reason behind SUV sales going up and not that of the cars in economic terms. Stating that the tax rates were higher in some states before GST came into force, he suggested the auto industry to examine in detail the reasons behind the dip in sales. Covid-19 and other factors could be at play, he reasoned. Bajaj called on the industry to keep pace with the changing technology.

Kenichi Ayukawa.

Zenobe Expands North American Operations With Acquisition Of Revolv

Zenobe

Zenobe, a fleet electrification and battery storage specialist, has acquired California-based Revolv to expand its electric truck operations in the United States. The transaction marks Zenobe's entry into the North American commercial fleet and truck segment.

The acquisition adds to Zenobe's established portfolio in student transportation and public transit across the U.S. and Canada.

Key additions to Zenobe’s network include:

  • Operational Sites: 13 customer sites located in California.
  • Fleet Size: More than 100 electric trucks integrated into the service network.
  • Project Pipeline: Additional commercial projects currently under development.

Zenobe intends to integrate the Revolv team to maintain continuity for existing customers and leverage regional expertise. The combined platform provides end-to-end solutions, including vehicle provision, charging infrastructure, financing and battery lifecycle management.

The expansion follows a period of growth in the U.S. Zero Emission Truck (ZET) market, where over 59,000 vehicles have been deployed nationwide. Zenobe’s strategy focuses on a battery-as-a-service (BaaS) model, which involves performance guarantees and the management of second-life battery applications to reduce risks for fleet operators.

The acquisition is supported by Zenobe’s major investors, KKR and Infracapital, as part of a broader effort to scale electrification in hard-to-decarbonise sectors.

Andreas Lips, President of EV North America, Zenobe, said, “Revolv's end-to-end fleet electrification model is highly complementary to Zenobe's global experience and our growth plans in North America. As commercial fleet electrification enters its next phase, operators are increasingly seeking partners who can deliver vehicles, infrastructure, financing and long-term battery performance under one roof. This acquisition strengthens our ability to provide flexible, end-to-end solutions at scale across North America.”

Steven Meersman, Founder Director, Zenobe, said, “This is a strong opportunity to accelerate electrification at scale, by pairing Revolv's fleet electrification platform with our deep experience and unique financing models. We're grateful to Revolv CEO Scott Davidson and the team at GDEV Management for backing Revolv early on. Now we are taking it to the next stage.”

51WORLD And Nvidia Announce Global Level 4 Simulation Partnership

51WORLD

51WORLD has been named as Nvidia’s global Level 4 simulation partner. The companies announced an integration between Nvidia Omniverse NuRec and 51WORLD’s SimOne platform during the Nvidia GTC Conference on 16 March 2026.

The collaboration utilises neural rendering technology to convert static, real-world collected scenario data into interactive simulation environments. This process is intended to address limitations in autonomous driving development workflows by making recorded data reactive.

The platform is designed to support the training of reasoning-based autonomous systems, including – world models, vision-language-action (VLA) models and physical AI development tools.

By transforming real-world data into interactive simulations, the integration increases the volume and variety of edge cases available for developers working on Level 4 autonomous systems.

At present, 51WORLD holds a 53.5 percent share of the L3+ simulation market in China. The partnership with Nvidia is intended to extend the company's reach into international autonomous driving programmes and provide development tooling for global automotive partners.

The announcement coincided with several related partnerships involving Nvidia’s DRIVE Hyperion, Omniverse and Alpamayo technologies, focused on the advancement of autonomous vehicle platforms.

Volvo Cars Secures World Leader Status For Software-Defined Vehicle Capabilities

Volvo Cars Secures World Leader Status For Software-Defined Vehicle Capabilities

Volvo Cars has earned the highest possible rating for software-defined vehicle (SDV) capabilities from S&P Global Mobility, standing alone among legacy automakers as the only one to achieve a Level 5 designation. This top-tier ranking underscores the company’s capacity to enhance nearly all aspects of a vehicle throughout its lifespan, delivering greater long-term value to customers. Through over-the-air (OTA) updates, Volvo can introduce new safety functions, accelerate charging speeds, extend driving range and refine the overall user experience.

The transition to software-defined vehicles represents a transformative leap for Volvo, empowering its cars on the road to continuously evolve and setting a new benchmark for safety. As part of its most significant technological overhaul in nearly a century, the company now leverages real-world data to generate insights that inform the development of future safety and driver assistance systems.

Central to this capability is HuginCore, Volvo’s internally developed core system. Featuring a sophisticated electrical architecture, a central computing platform, zone controllers and integrated software, HuginCore is the foundation of the company’s three software-centric models: the EX90, ES90 and EX60. This architecture enables scalable enhancements, faster innovation cycles and superior experiences across the entire vehicle lineup.

S&P Global Mobility, a premier provider of automotive intelligence, offers the comprehensive data and expert analysis that informed this evaluation, assisting the industry in making more informed, lower-risk decisions.

Håkan Samuelsson, CEO, Volvo Cars, said, “Years of focused engineering efforts and investments have given Volvo software capabilities that only a select few in the industry have achieved. This has enabled us to deliver a step change in customer experiences and development speed.”

Marelli And AWS Launch Ai-Driven System For Software-Defined Vehicle Validation

AWS - Marelli

Marelli has developed an AI-driven System Test Generation (STG) Agent in collaboration with Amazon Web Services (AWS). The tool automates the creation of system test cases from engineering requirements, addressing a traditionally labour-intensive phase of the automotive validation cycle.

The STG Agent was developed alongside the AWS Generative AI Innovation Center and utilises Amazon Nova foundation models, Amazon Bedrock Knowledge Bases and the Strands Agents framework.

The system is designed to integrate with existing requirement management tools and automotive engineering workflows. By automating the analysis of system requirements, the tool identifies expected behaviours and generates structured, traceable test cases to verify that product features align with customer specifications.

As vehicle platforms transition toward software-defined architectures, engineering teams must manage increasing volumes of data and specifications. The STG Agent aims to reduce validation time for new vehicle functionalities, improve consistency in product behaviour across global programmes and accelerate product development for vehicle manufacturers.

Daniele Russo, Head of System Performance Optimisation in Marelli’s Electronics Engineering team, said, “The STG Agent represents an important step forward in how we validate solutions for software-defined vehicles. By combining our engineering expertise with advanced AI capabilities from AWS, we significantly accelerate validation cycles and ensure consistent quality across global programs. This solution enables us to support our customers faster and more efficiently, strengthening the foundation for the next generation of software-defined vehicles.”

Giulia Gasparini, Country Leader of AWS Italia, commented, "Marelli's approach to automating system validation demonstrates the transformative potential of generative AI in automotive engineering. By leveraging Amazon Nova foundation models and Amazon Bedrock, companies are setting new standards for how software-defined vehicles are developed and validated. This solution shows how advanced AI can accelerate innovation while maintaining the rigorous quality and safety requirements that define the automotive industry."