- BAJA SAEINDIA 2024
- Autonomous BAJA SAEINDIA 2024
- aBAJA
- Autonomous All-Terrain Vehicles
- AATV
- Autonomous Vehicle Technology
- Automotive Research Association of India
- ARAI
Autonomous BAJA SAEINDIA 2024 Kicks Off At ARAI
- By MT Bureau
- October 05, 2024

The Autonomous BAJA SAEINDIA 2024 (aBAJA) kicked off with great fanfare, marking the first day of the one-of-a-kind student competition centred on autonomous all-terrain vehicles (AATV).
This 3-day competition (from 4 to 6 October 2024) is hosted by the Automotive Research Association of India (ARAI), Pune, and marks a milestone for BAJA SAEINDIA as autonomous vehicle technology was introduced to the engineering competition. Five teams from throughout the country compete in the event, each of which must complete a unique set of tasks meant to evaluate the performance of their vehicles and teamwork.
Pre-event preparation tests were carried out at ARAI, Kothrud, Pune, from 30 September to 3 October, in the run-up to the tournament. Among these were comprehensive technical examinations, in which vehicles' electrical, mechanical and autonomous systems were carefully assessed to make sure they complied with competition regulations. Assessments of team preparedness and safety briefings were also conducted. To help teams test and improve their autonomous vehicles and make sure they matched the competition's rigorous requirements, trial run tracks were built up for the dynamic events such as Object Detection, Classification and Tracking (ODCT) and Remote Driving System (RDS).
On the first day, static events like the design evaluation and business presentation took main stage. These occasions gave the teams a chance to showcase their creative approaches and intricate designs, emphasising the intricacy and foresight required to create autonomous systems. Teams will test their vehicles' capabilities in real-world scenarios on the second day, which is expected to feature exciting activities that highlight engineering ingenuity and expertise.
Highlighting the significance of hosting the event at ARAI during the welcome address on behalf of ARAI, Ujjwala Karle, Joint Convener, Phase 3 of aBAJA SAEINDIA 2024 & Deputy Director, Technology Group, ARAI, said, “It is an honour for ARAI to host Phase 3 of aBAJA SAEINDIA 2024. This event highlights our commitment to bridging academia and industry. It is inspiring to witness students exhibit the passion and boldness necessary to tackle the complexities of the automotive landscape. BAJA SAEINDIA serves as a vital ‘Introduction to Industry’ (i2i), providing hands-on experience with real-world challenges. Furthermore, initiatives like the iNTELLIMOBILITY Ideathon empower participants to address pressing mobility issues with innovative solutions. We at ARAI are proud to support BAJA SAEINDIA and wish all participants great success in this year’s event.”
Emphasising the importance of technological innovation in shaping the future of mobility, the Chief Guest for the event, Umesh Shah, Managing Director, Autoliv, said, “aBAJA represents a confluence of creativity, engineering, and technology. It is through such initiatives that we inspire the next generation to think beyond conventional solutions and tackle real-world problems with courage and a spirit of innovation. I congratulate the participants for taking up this challenge and encourage them to bring forward their passion and ideas that will shape the mobility landscape in India and beyond. The efforts of the organising committee and all those involved in this competition are commendable. Their dedication ensures that aBAJA continues to be a platform where emerging engineers are not only tested but also encouraged to innovate and grow. I wish all the participants the very best in their endeavours and extend my best wishes to BAJA SAEINDIA as they continue to break new ground with aBAJA SAEINDIA 2025."
Shahkar Abidi, Assistant Editor at Autocar, graced the occasion as the Guest of Honour. Stressing the importance of continuous learning and practical exposure for engineering students, he said, “Autonomous driving and intelligent mobility are no longer just concepts; they are the future. BAJA SAEINDIA has always been ahead of the curve in providing hands-on experiences to students, and aBAJA is a testament to this vision. The passion and drive I see among these students will surely propel them to become future leaders in the automotive industry.”
The grand inaugural ceremony also saw the presence of esteemed dignitaries from both industry and academia, including Ganesh Rao, Director of R&D at Continental; Shantanu Sonar, DGM at Daimler Truck Innovation Centre India (DTICI); Dr P Rajalakshmi from TiHAN, IIT Hyderabad; Balraj Subramaniam, Chairman of the Organising Committee of BAJA SAEINDIA and Saurabh Chitnavis, Joint Convener of aBAJA SAEINDIA 2024.
- - Dr Kamal Vora
Autonomous BAJA SAEINDIA 2024 is a great initiative of SAEINDIA and I would like to congratulate BAJA Committee members, ARAI, Ajeenkya DY Patil University and all the sponsors & supporters for this initiative. The registration of BAJA SAEINDIA 2024 with early bird incentive starts on 6th Oct 2024 from 8 to 10 pm. For sponsorship or registration, please contact vorakc04@gmail.com
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- L&T Technology Services
- LTTS
- thyssenkrupp Steering
- Richard Hirschmann
- Patrick Vith
- Amit Chadha
- Rajkumar Ravindranathan
L&T Technology Services And thyssenkrupp Steering To Setup Software Development Centre In Pune
- By MT Bureau
- June 30, 2025

L&T Technology Services (LTTS), a leading ER&D company, has announced a strategic partnership with thyssenkrupp Steering to set up a software development centre in Pune.
The partnership will bring together LTTS’ expertise in its mobility segment, dedicated to developing safety-critical software for advanced steering technologies, while thyssenkrupp will bring together its global engineering solutions.
As per the understanding, LTTS will establish and manage the software hub in Pune on behalf of thyssenkrupp Steering.
For the unversed, LTTS has expertise on vehicle engineering to next-gen software innovation, while thyssenkrupp Steering has been developing steering systems for many years. The company possesses a deep knowledge of new electrical/electronic (E/E) architectures and software, as well as strong competence in steering technology. Its activities also extend to forward-looking developments such as the Vehicle Motion Control system, which enables higher comfort, advanced safety and highly autonomous driving through the high-level integration of steering, brakes, drivetrain and dampers.
Richard Hirschmann, SVP R&D, thyssenkrupp Steering, said, “We are excited to partner with LTTS to expand our software capabilities in India. This centre will play a crucial role in driving innovation and delivering next-generation steering solutions to our global customers.”
Patrick Vith, CEO, thyssenkrupp Steering, stated, “We are driven by a clear strategic ambition: to be the most trusted partner for steering solutions worldwide. We aim to shape the future of mobility through innovation, operational excellence, and strong global partnerships.”
Amit Chadha, CEO & Managing Director, L&T Technology Services, said, “This collaboration with thyssenkrupp Steering highlights LTTS’ leadership in the mobility space. Our expertise in electrification, hybrid systems, and software-defined vehicle architectures drives intelligent, sustainable mobility, supported by over 250 programs, 350 patents and 45 labs. By adding a prominent Tier-I automotive partner to our portfolio, this partnership reaffirms our role as the go-to innovation partner for future-ready mobility solutions.
Rajkumar Ravindranathan, Chief Business Officer – EMEA & RoW, L&T Technology Services, said, “We are honoured to be part of this significant milestone in thyssenkrupp’s transformation journey. Through this partnership, and by leveraging our deep expertise in building safety-critical, software-led products, LTTS will deliver scale, faster time-to-market, and cost-effective innovation, enabling thyssenkrupp to sustain and grow its market leadership. The Pune center will serve as a hub for cutting-edge software development, including embedded systems, functional safety and cybersecurity, aligning with the growing demand for intelligent and connected vehicle technologies.”
- Accenture
- Centre of Excellence in Advanced Automotive Research
- CAAR
- Indian Institute of Technology Madras
- IIT Madras
- Accenture LearnVantage
- SDV
- Kishore Durg
- Prof. Krishnan Balasubramanian
- Thiruppathy Srinivasan
Accenture LearnVantage Partners IIT Madras’s CAAR To Skill Talent In SDVs
- By MT Bureau
- June 30, 2025
Accenture, a leading IT services and Management Consulting organisation, has partnered Centre of Excellence in Advanced Automotive Research (CAAR), a research society established by the Indian Institute of Technology Madras (IIT Madras), to offer specialised skilling programs through Accenture’s LearnVantage Software-Defined Vehicle (SDV) Academy.
Targetted towards automotive Original Equipment Manufacturers (OEMs) and Global Capability Centers (GCCs) the initiative aims to develop talent pool to build software-defined vehicles. The program aims to meet the growing demand for skilled professionals in the SDV domain by bridging the gap between traditional automotive roles and the digital skills needed to develop automated driving technology, advanced driver assistance systems (ADAS), electrical/electronic architecture, connectivity and infotainment systems.
The curriculum covers advanced Internet of Things (IoT), embedded systems and software, vehicle safety, communication protocols, cybersecurity, edge computing, cloud virtualisation and industry standards like AUTomotive Open System Architecture (AUTOSAR) and Automotive Software Process Improvement Capability Determination (ASPICE).
Kishore Durg, Global Lead, Accenture LearnVantage, said, “As vehicles transform into sophisticated software-defined machines, the automotive industry requires digital-native talent skilled in AI, machine learning, cybersecurity, and safety systems. Our collaboration with CAAR at IIT Madras is a game-changer, focused on transforming talent at scale for OEMs and GCCs in the sector. Together, we are committed to rapidly upskilling and reskilling talent to embrace technological advancements and develop the interdisciplinary skills needed for the SDV landscape.”
Prof. Krishnan Balasubramanian, Prof. in Charge of Center for Advanced Automotive Research (CAAR), IIT Madras, said, “The academia-industry partnership, enabled by the Center of Excellence CAAR is a unique model that creates a win-win for all parties and enables upskilling of the next generation workforce in new areas such as SDVs. We are delighted to be partnering with Accenture’s LearnVantage.”
Thiruppathy Srinivasan, CEO, CAAR, IIT Madras, said, “The automotive industry is rapidly evolving with the adoption of electrification, connectivity, and advanced smart technologies. The high-growth software-defined vehicle space demands both new digital skills and a larger pool of skilled professionals, making upskilling a top priority. Our collaboration with Accenture LearnVantage offers a synergistic platform to bridge the talent gap by equipping professionals with the competencies needed to thrive and meet the industry’s evolving needs.”
- Audi
- AirConsole
- Anthony Cliquot
- N-Dream
- infotainment
- Mattel
- Sony
- Erika Winterholler
- Sony Pictures Television
- Audi A5
- Audi A6
- Audi Q5
- Audi A6 e-tron
- Audi Q6 e-tron
Audi Accelerates In-Car Entertainment With Launch Of AirConsole Gaming Platform
- By MT Bureau
- June 26, 2025

German luxury carbrand Audi has officially launched AirConsole's interactive gaming platform in select vehicles, marking a significant step forward in the evolution of in-car entertainment. This integration brings a suite of social games, playable using smartphones as controllers, directly to Audi's infotainment system, aiming to enhance the travel experience for non-driving passengers.
The games were previously limited to parked vehicles, but now in-car gaming in select Audi models can now be enjoyed while the car is in motion, specifically by the front passenger in vehicles equipped with a passenger display. This is made possible through Audi's Active Privacy Mode, a unique digital curtain that prevents the driver from being distracted by the screen.
Anthony Cliquot, CEO at N-Dream, the makers of AirConsole, said, “This is a game-changer for in-car entertainment. With Audi, we’re redefining what’s possible inside a vehicle – bringing gaming into motion and making every journey more social and fun. By enabling gameplay on the passenger screen in a way that prioritises safety – by not distracting the driver – we’re taking a bold yet responsible step toward a future where cars are not just modes of transport, but platforms for shared digital experiences.”
In a notable collaboration with Mattel, Audi and AirConsole are introducing Pictionary Car Party, an exclusive in-car edition of the popular quickdraw game. This launch coincides with Pictionary's 40th anniversary and allows up to four players to connect via their personal devices, transforming road trips into interactive gaming sessions.
Erika Winterholler, Head of Business Development, Digital Gaming at Mattel, said, “We’re thrilled to continue our partnership with AirConsole and work with the team at Audi to bring Pictionary Car Party! to Audi’s infotainment systems. This collaboration is a game-changer, letting non-driving passengers join in on fun, interactive play using their smartphones. Most importantly, the front passenger can safely control the game without distracting the driver, ensuring that entertainment and safety go hand-in-hand. This is the future of social gaming on the move, making every journey more enjoyable.”
Beyond Pictionary Car Party, the AirConsole platform offers an initial selection of 13 additional games spanning various genres, including racing, sports, trivia and party games. Notable titles include Who Wants to Be a Millionaire? from Sony Pictures Television, Overcooked from Team17, and UNO Car Party! from Mattel. Audi passengers can anticipate frequent updates and new content, ensuring an ever-expanding library of interactive entertainment.
Accessing AirConsole is designed to be straightforward. Users can download the AirConsole app directly through the Audi Application Store, which hosts apps specifically optimised for in-vehicle use. Passengers simply scan a QR code displayed on the vehicle’s screen with their smartphone to instantly connect and use their device as a game controller.
The AirConsole gaming platform is now available in the Audi A5, Q5, A6, A6 e-tron and Q6 e-tron model series equipped with Android-based infotainment systems, across all markets where Audi operates.
Bosch Plots EUR 2.5 Billion Investment Towards AI By 2027
- By MT Bureau
- June 26, 2025

German technology major Bosch has outlined its ambition to further continue investments towards development and deployment of artificial intelligence (AI). During the recently held Bosch Tech Day, the company announced that by end-2027 it will invest over EUR 2.5 billion towards AI alone.
In the last five years, the company has filed over 1,500 patent applications in the field of AI, making it a leading innovator globally. The company shared that despite slower-than-anticipated momentum of AI in both assisted and automated driving, it foresees huge potential in the long run.
Going forward, it expects the demand for software, sensor technology, high-performance computers and network components will more than double by mid-2030. This it estimates will account for around EUR 10 billion in sales revenue.
Stefan Hartung, Chairman, Bosch Board of Management, said, “The breakthroughs in AI make it possible to open up completely new chapters in technology, accelerate the development of innovations, and turn these into business.”
In the automotive industry, Bosch has developed expertise in automated driving, for example for visualising the vehicle’s surroundings and route planning. Thanks to AI, the vehicle thinks ahead, anticipates how other road users will behave, and calculates the next steps to get to its destination safely. AI not only ensures greater safety in vehicles, however; it also helps significantly shorten development times for new products. For example, Bosch can draw on a unique database of vehicle sensor data to feed a generative AI solution – and thus train systems much faster and more efficiently. This could pave the way for even more reliable driving assistants and automated driving functions in the future.
The company also expects AI for making manufacturing more streamlined and smart, not only for Bosch factories, but also for its clienteles.
Furthermore, the German technology major is also getting its associates on board. The company through its in-house AI Academy has trained over 65,000 associates since 2019. Nearly 5,000 AI specialists are working on intelligent AI solutions.
“One thing is becoming increasingly clear: a society without AI capabilities will fall behind in global competition,” said Hartung.
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