Cars24 And OpenAI Partner To Integrate AI into Automotive Commerce
- By MT Bureau
- March 02, 2026
Cars24 has announced a strategic partnership with OpenAI to deploy artificial intelligence (AI) models and agents across its business operations. The collaboration focuses on embedding AI into vehicle discovery, sales, financing and post-purchase engagement across all markets where the company operates.
Unlike traditional pilot programmes, the initiative involves the integration of OpenAI’s technology into production environments to manage high-volume workflows. The partnership aims to transition the platform from manual automation to systems that assist in decision-making and data retrieval.
Cars24 has already deployed OpenAI’s Enterprise APIs across several internal and customer-facing functions. According to company data, the integration has resulted in a 50 percent increase in support resolution through assisted troubleshooting and an 80 percent reduction in turnaround time for service workflows.
Current deployment statistics include:
- Customer Outreach: AI agents now manage 20 percent of outbound conversations.
- Internal Adoption: 85 percent daily active usage of ChatGPT Enterprise among the central workforce.
- Functionality: Teams utilise the tools for data analysis, code development, and the summarisation of operational cases.
- Accessibility: The Cars24 application is now available on the ChatGPT Store for conversational vehicle discovery.
The partnership is designed to reduce dependencies on manual processes in automotive transactions. By embedding models into core workflows, the company intends to shorten decision cycles for buyers and sellers. Future phases of the rollout will include expanding these AI experiences to additional languages and product lines.
Vikram Chopra, CEO and Founder, Cars24, said, “Automotive commerce is operationally heavy by nature with multiple checkpoints, fragmented information and high-consideration decisions. Over time, we’ve realised that incremental improvements aren’t enough; the system itself needs to become more intelligent. Our collaboration with OpenAI is a step in that direction. By embedding AI into core workflows rather than layering it on top, we can reduce manual dependencies, improve consistency and shorten decision cycles. We don’t see this as a short-term advantage, but as foundational infrastructure that will compound in efficiency and trust over the years.”
- Hyundai Motor Group
- Junghyun Kwon
- Minwoo Park
- NVIDIA
- Samsung Electronics
- Dongwuk Kim
- Apple
- Tesla
- Jeremy MA
- Toyota Research Institute
- autonomous
Hyundai Motor Group Appoints Junghyun Kwon To Lead Autonomous Driving Unit
- By MT Bureau
- July 31, 2026
South Korean auto major Hyundai Motor Group has appointed Junghyun Kwon as Executive Vice-President and Head of the Autonomous Driving Development Center.
Kwon will oversee software engineering, deep learning integration, perception systems and commercialisation pathways for the group's autonomous mobility programs, reporting directly to Minwoo Park, President and Head of the Advanced Vehicle Platform (AVP) Division.
He joins the group following technical management roles in software development and artificial intelligence across international technology firms. Kwon previously managed autonomous driving software development and deployment at NVIDIA before directing intelligent robotics development at Samsung Electronics. His technical background covers machine learning models, computer vision systems and vehicle perception frameworks.
The executive appointment forms part of a broader recruitment sequence targeting software-defined vehicle architectures and autonomous driving systems.
Earlier in July, Hyundai Motor Group appointed Dongwuk Kim as Senior Vice-President and Head of the SDV Platform Development Center, following his work on wireless communication systems for mobile devices, robotics and vehicles at Apple and Tesla. The group also added Jeremy Ma as Senior Vice-President and Head of AVP Silicon Valley, drawing on his experience in robotics and autonomous systems at Apple, Toyota Research Institute and NVIDIA.
Automechanika Frankfurt To Launch HighTech4Mobility Platform For Software-Defined Vehicles
- By MT Bureau
- July 30, 2026
Automechanika Frankfurt, one of the leading automotive aftermarket trade fairs, will introduce a technology exchange platform, named ‘HighTech4Mobility’, in September 2026.
The format will address the impact of software-defined vehicles, connected platforms, and artificial intelligence on vehicle maintenance, parts distribution and aftersales business models.
The event will gather original equipment manufacturers, Tier-1 suppliers, software companies, investors and workshop representatives at the Festhalle venue. Program topics encompass software architectures, advanced driver assistance systems, autonomous driving, cybersecurity, data management and digital services. Discussions will evaluate how vehicle data access, over-the-air software updates, and predictive diagnostics alter traditional repair and service workflows.
Olaf Mubhoff, Director, Automechanika Frankfurt, said, “The pace of technological development in the mobility sector is breathtaking. This means it is more important than ever that developments are quickly recognised and understood, so that people can share their experiences and assess the opportunities presented by new technologies. HighTech4Mobility addresses this need by providing a forum for exchange between key industry players.”
The event schedule includes joint presentations on artificial intelligence applications in aftersales by the IBM Institute for Business Value, Google Cloud and the Boston Consulting Group.
Benteler Mobility will present developments in autonomous driving and robotics, while German digital association Bitkom will conduct sessions on cybersecurity in software-defined vehicles. Additionally, the Technical University of Braunschweig will provide two demonstration vehicles to test vehicle monitoring software.
The platform follows a series of pre-fair events, including the HEY/PIONEER receptions in Berlin and Las Vegas, the Innovation4Mobility Talk in Munich and webinars hosted with industry partners.
Toyota Joins Daimler Truck And Volvo Group For Equal Shareholding In Cellcentric
- By MT Bureau
- July 27, 2026
Daimler Truck, the Volvo Group, Cellcentric, and Toyota Motor Corporation have signed a binding agreement for Toyota to join Cellcentric as an equal partner and shareholder. Under the terms of the deal, each owner will hold a one-third stake in the joint venture.
The binding contract follows a non-binding agreement signed in March. Completion of the transaction is expected by the end-2026 or early-2027 and remains subject to regulatory approvals.
Through the partnership, the companies intend to expand Cellcentric’s technological lead, industrial scale and competitiveness in fuel cell systems for heavy-duty commercial applications. The partners also plan to work with industry associations and entities across the hydrogen value chain to support hydrogen supply and infrastructure development.
Cellcentric will continue to operate as an independent company, supplying heavy-duty on-road and off-road transport, as well as applications such as coaches, stationary power generation, rail and heavy off-highway equipment.
Daimler Truck, the Volvo Group and Toyota Motor Corporation will continue to compete independently across all other business areas.
InfiMotion Launches Geely 16-in-1 Intelligent Electric Drive System
- By MT Bureau
- July 25, 2026
InfiMotion hosted the launch event for the Geely 16-in-1 intelligent electric drive system at its headquarters in Wuxi on July 16. The electric drive system is scheduled for debut in the Geely Galaxy TT series.
The company operates research and development (R&D) centres in Wuxi, Shanghai, Ningbo, Hangzhou and Gothenburg, supported by a testing facility featuring a 30,000 rpm motor test bench and five production bases in China. InfiMotion supplies electric drive solutions to automotive brands including Geely, Volvo and Jaguar Land Rover.
Joe, CEO of InfiMotion, highlighted InfiMotion’s global R&D footprint spanning Wuxi, Shanghai, Ningbo, Hangzhou and Gothenburg, Sweden. More than 1,000 engineers, including over 100 specialists in Sweden, work collaboratively through a cloud‑based development platform, enabling synchronised hardware, software and algorithm development across continents.
“Global collaboration is not simply about working across different locations – it is about moving at the same pace. Our development process is built around real‑world global driving conditions, from sustained high‑speed operation on Germany’s unrestricted highways, to sub‑zero cold starts in the Nordic region, and continuous high‑load performance in Southeast Asia’s hot and humid climate,” said Joe.

Comments (0)
ADD COMMENT