“3D display technology not only brings a new wow-factor into the vehicle cockpit but with the right content, it also creates a more intuitive interaction between driver and vehicle and thus enhances driving safety”, said Ulrich Lueders, head of strategy and portfolio at Continental’s business unit Human Machine Interface. “As we see this especially for 3D navigation, I am very happy that we can contribute to a better UX and safer driving environment by bringing together HERE premium map content and Leia’s Lightfield software with our expertise in automotive human-machine interface solutions.”

3D Navigation

Various studies on traffic safety show that driver distraction is among the main reasons for traffic crashes worldwide. In the US, distracted driving caused more than 2,800 fatalities in 2018, according to the National Highway Traffic Safety Association. It is critical to work toward intuitive UX solutions that provide drivers with the content and functions they are looking for and therefore support greater driving safety while minimising distraction in the vehicle cockpit.

“Especially in complex driving scenarios such as city traffic, it can be a real challenge for many drivers to follow navigation instructions and at the same time manoeuvre safely”, says Ulrich Lüders.

Thanks to the correct spatial reproduction of the real world offered by the 3D solution from Continental, HERE and Leia Inc drivers can grasp the necessary information quicker, better orientate themselves and stay more attentive to the driving task.

The content enabling this solution comes from HERE Premier 3D cities, consisting of HERE premium map content and highly detailed 3D representations of 75 global city centres that are fully interactive and customisable. Each building is indexed and accurate in terms of physical location, volume, elevation and façade colour. 3D terrain models also provide elevations for representative depictions of a city’s layout. Detailed 3D landmarks are included within the coverage of each city and are integrated into the 3D terrain, as well as the various styles of the surrounding buildings.

Based on Continental’s Natural 3D Display, Leia’s Lightfield technology and HERE’s 3D map content, the companies have created a joint demonstrator and plan to work with vehicle manufacturers to bring this solution into the next generation of vehicles.

Awards

Continental is bestowed with three CES 2021 Innovation Honoree Awards. Its state-of-the-art Transparent Trailer technology and its Advanced Radar Sensor (ARS) 540 were awarded in the Vehicle Intelligence and Transportation product category, while its Ac2ated sound partnership was recognised in the In-Vehicle Entertainment and Safety category.

Selections are awarded by a panel of independent expert judges, including industrial designers, engineers, and trade media members – to honour outstanding design and engineering in cutting-edge consumer electronics products across 28 categories.

“It’s always special to be recognised among the revolutionary products in the CES Innovation Awards,” says Samir Salman, CEO, Automotive Technologies, Continental North America. “The selections not only speak to the value of our technologies, but also to the dedication of our team members globally who are constantly pushing to create new, noteworthy solutions for our customers. Recognitions like this inspire us to push further to see what additional mobility and safety solutions we can develop for the future.”

The Transparent Trailer technology extends the company’s trailering portfolio to allow drivers to “see through” a trailer in the haul and check the area behind and beside it. Based on its Surround View system, the technology enables safer driving while towing. Two cameras and a control unit work together to provide a panoramic view that renders the trailer virtually invisible. The result is a seamless live feed for drivers to see the road and any obstacles behind the trailer.

Continental’s ARS 540 is the first production-ready 4D image radar. It supports automated driving systems all the way from partial to full automation. While previous systems were only capable of capturing information on range, speed and azimuth angle, the ARS 540’s long-range radar sensor calculates an object’s location in addition to the range, speed and azimuth angle also with its elevation to create a precise map of the driving environment up to 300 meters. In particular, the radar sensor’s elevation measuring capability allows the most varied of objects, even relatively small objects, to be detected even more precisely. Moreover, the extended capability allows the ARS 540 to provide high-resolution detail for object identification to manage complex driving scenarios, even in adverse lighting and weather conditions, and at higher speeds.

The final selection is a partnership that pairs Continental and Sennheiser technology to create an immersive sound experience that eliminates reality and reproduction boundaries. The joint solution offers a scalable and adaptive sound system that supports mobility evolution towards an ever more user experience-oriented future. Continental’s Ac2ated Sound removes conventional loudspeakers from the vehicle and replaces them with small and lightweight actuators that excite surfaces. The newly added headrest audio feature provides a unique experience of individualised listening zones with an entirely invisible integration. Sennheiser’s AMBEO Mobility leverages the audio specialist’s patented AMBEO 3D audio technology to deliver an immersive and natural in-car sound experience. It is designed, calibrated and finetuned to ensure an incredibly vivid soundscape and crystal-clear communication. Combining the two technologies creates an invisible, immersive, real-life experience for all listeners in the vehicle. (MT)

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CarYaar Auto Private Limited, a DPIIT-recognised technology startup, has announced the appointment of Sahaib Singh as its new Co-Founder and Head of Technology. The company, which operates within India’s fragmented car servicing ecosystem, is focused on integrating transparency and digital trust into the automotive aftermarket. Singh’s arrival marks a pivotal moment for the firm as it works to expand its technological infrastructure and formalize a sector traditionally characterised by informal practices.

Bringing over a decade of experience as a full-stack technologist across mobility, freight and artificial intelligence platforms, Singh will now spearhead the company’s technology strategy and product development. His leadership comes at a critical juncture as CarYaar advances its integrated digital platform, which aims to seamlessly connect car owners, workshops and other stakeholders within the automotive service network. The company is prioritising practical solutions over complex enterprise systems, developing a mobile-first, offline-capable and WhatsApp-native interface to ensure accessibility for multi-brand workshops and customers alike.

Under Singh’s technical direction, the platform is being tailored to serve three distinct user groups with specific operational tools. Workshops are equipped with digital job cards, photo-based inspections, parts tracking and billing systems, while service advisors and managers receive web-based applications for estimate creation and analytics. For car owners, the service enables booking, real-time job tracking and digital payments through WhatsApp, eliminating the need for a separate application. The overarching goal is to use technology not merely to digitise existing processes but to fundamentally enhance the relationship between vehicle owners and service providers.

CarYaar’s model emphasises transparency through features such as real-time photo documentation, pre-approved estimates and digital billing, offering customers clear visibility into their vehicle’s service journey. Currently operating with a network of certified empanelled workshops in the Mumbai Metropolitan Region, the startup is actively building a broader technology-enabled ecosystem that includes multi-brand services, roadside assistance and spares management. This strategic expansion reinforces the company’s commitment to developing simple, accessible and genuinely useful technology for the Indian workshop environment.

Joel Daniel D’Souza, Co-Founder & Director, CarYaar Auto Private Limited, said, “Sahaib brings a strong combination of technology depth and experience across mobility and emerging technology platforms. As we scale CarYaar, technology will be central to how we connect customers and workshops, create transparency and bring greater efficiency to the entire ecosystem. His leadership will be critical as we move from building the foundation to scaling the platform.”

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Tata Communications and Tata Motors Passenger Vehicles have entered into a collaboration to equip the Sierra.ev with embedded 5G cellular connectivity, targeting the deployment of software-defined vehicles (SDVs) in India.

As per the understanding, the Tata Communications MOVE Connected Vehicle Platform will integrate into the car's software architecture, designated as N.IO. The system supports artificial intelligence applications, content streaming, over-the-air software updates, optional subscription packages and vehicle functions including emergency calls, remote assistance and real-time diagnostics.

Vivek Manglik, Executive Vice-President of Interaction Fabric at Tata Communications, said, “Tata Motors Passenger Vehicles has consistently set benchmarks for innovation in the automotive industry, and we are excited to collaborate on the launch of the Sierra.ev. As vehicles evolve into intelligent ecosystems that enable a growing range of services and applications, the underlying digital fabric will be central to fostering innovation and scaling new capabilities. This collaboration reflects a shared commitment to shaping a smarter mobility experience that will securely enhance convenience and personalisation.”

Sven Patuschka, CTO, Tata Motors Passenger Vehicles, said, “As vehicles become increasingly software-defined, highly intuitive digital connectivity and services will play a central role in shaping customer experiences. The Sierra.ev marks an important step in this evolution, and our collaboration with Tata Communications provides the robust digital backbone required to deliver seamless connectivity, continuous innovation, and enhanced in-vehicle experiences. Together, we are enabling technologies that allow vehicles to adapt, improve, and deliver greater value throughout their lifecycle.”

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Tata Consultancy Services has entered into an agreement with Porsche to acquire 100 percent of MHP Management- und IT-Beratung, the car maker's management and IT consulting subsidiary.

The transaction remains subject to regulatory and antitrust approvals and is expected to close in the coming months.

Furthermore, the acquisition is paired with a 5-year strategic agreement between TCS and Porsche to deploy artificial intelligence (AI) technologies across the automaker's value chain.

As per the understanding, MHP will operate as an independent consulting firm and retain its brand identity within TCS, combining MHP's automotive consulting operations across Europe with TCS's engineering, cloud and AI infrastructure.

Federico Magno, Group CEO, MHP, said, “MHP’s sweet spot has always been where entrepreneurial thinking, deep industry expertise and technology come together to make transformation happen. With TCS, we are bringing together MHP’s deep automotive and industrial capabilities with global scale, AI, engineering and technology expertise. This gives us an even stronger platform to accelerate our next chapter – with more capabilities, more reach and greater impact for our clients. Most importantly, it creates new opportunities for our people and clients to shape the future of industry.”

K Krithivasan, CEO and MD, Tata Consultancy Services, said, “TCS is pleased to partner Porsche in its transformation journey. As AI, software and data redefine the automotive industry, this partnership brings together TCS’ capabilities in AI, engineering and technology and business transformation with MHP’s strong automotive consulting expertise. Together, we will industrialise AI at scale for Porsche, accelerating innovation across the value chain to deliver intelligent, software-defined mobility experiences of the future.”

As part of the multi-year deal, TCS and MHP will establish an AI Mobility Centre of Excellence to develop and deploy artificial intelligence systems for manufacturing, engineering, supply-chain operations, and customer service applications.

Dr Michael Leiters, CEO and Chairman of the Executive Board, Porsche AG, said, “Porsche is taking another important step in its strategy to focus resolutely on its core business with the transfer of MHP to Tata Consultancy Services. At the same time, we are gaining a strategic partner in TCS. By combining Porsche's automotive expertise with TCS's digital technology and AI capabilities, we will further strengthen our innovative power, increase efficiency and boost our competitiveness in an increasingly data- and software-driven world of mobility.”

The move enables Porsche to focus resources on its core vehicle operations while retaining MHP and TCS as external technology partners for its IT and digital transformation requirements.

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Delhi NCR-headquartered electric vehicle company Omega Seiki Mobility (OSM) has partnered Electra AI to integrate battery health monitoring across its fleet operations.

The collaboration incorporates Electra AI’s analytics platform into OSM’s electric commercial vehicles. The technology enables real-time tracking, predictive maintenance and state-of-health diagnostics for battery packs. The data metrics aim to support warranty management, optimise vehicle uptime, assist financing assessments and provide residual value tracking for secondary market sales.

Uday Narang, Founder and Chairman, Omega Seiki Mobility, said, "The next phase of EV growth in India will not be driven solely by new vehicle sales, but by the creation of a credible and thriving secondary market. Battery health is the single biggest determinant of an EV's residual value, and until that can be measured transparently, the used EV market will remain constrained. Through our partnership with Electra AI, we are bringing unprecedented visibility into battery performance, enabling buyers, financiers, and fleet operators to make informed decisions with confidence. This will help improve resale values, unlock greater access to financing, and accelerate the adoption of electric mobility by ensuring that EVs remain valuable assets throughout their lifecycle."

Vivek Dhawan, Chief Strategy Officer, Omega Seiki Mobility, said, “As electric mobility scales, the industry must move beyond selling vehicles and focus on delivering intelligence that improves asset performance throughout its life. By integrating Electra AI's advanced analytics into our ecosystem, we will gain deeper operational insights that help enhance fleet productivity, reduce unplanned downtime, strengthen warranty management, and support data-driven product development. This collaboration represents an important step towards building a smarter, more efficient, and technology-led mobility ecosystem that creates tangible value for customers, partners, and stakeholders alike."

Fabrizio Martini, Co-Founder and Chief Executive Officer, Electra AI, stated: “Vehicle makers like OSM are being asked to put more capable, more affordable EVs on the road every year — and to stand behind them with confidence. Our AI Brain for Batteries platform gives them the real-world intelligence to do exactly that: design better vehicles, offer stronger assurance to their customers, and keep fleets running. That’s what battery intelligence is for — turning data into trust across the whole ecosystem, from the OEM to the financier to the operator.”

The deployment aims to support commercial fleet operators across India by reducing maintenance delays and improving total cost of ownership visibility.

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