GoZero Mobility To Focus On Mass Premium Market In India

GoZero Mobility To Focus On Mass Premium Market In India

The launch of the new products is in line with the growing demand for e-bikes in India,triggered by the rising awareness of a healthy and active lifestyle. GoZero’s CEO, Ankit Kumar, said, “The pandemic has triggered and propelled the need for people to take health seriously. We have seen a sudden increase in e-bike sales globally. Our core aim at GoZero is to continuously develop exceptional products that become an aid for people to adopt an active lifestyle. We are launching the Pro version of Skellig, launching our Make.Fit series of active performance wear and releasing our new toll-free lines for our customers.”

Headquartered in Birmingham, the company entered the Indian market in April 2019 with the launch of two e-bikes. To introduce the products in the market, GoZero has partnered up with Kirti Solar based in Kolkata, for the development and manufacturing of current and future products, utilising the global supply chain to “Make in India”. As a part of the association, Kirti Solar has invested USD 250,000 in GoZero Mobility.

Skellig is powered by the EnerDrive 210Wh lithium battery pack (800 cycles), 250W motor and comes with several modes including Throttle Mode, 5-level Peddle-Assist Mode, Walk Mode, and Cruise Mode. The model has an alloy stem handle and features 26x1.95 tyres and a premium counter-body suspension fork.

Skellig Lite combines the EnerDrive 210 Wh lithium battery pack (800 cycles) and 250W motor with three modes. It features an alloy stem handle, with 26x1.95 tyres, specialised V-brakes and an independent rigid suspension fork. Both the models have a maximum speed of 25 kmph with a range of 25 km on a single charge.The EnerDrive Battery packs can be charged in just 2.5 hours.

The company has also introduced a Pro version which is a hybrid e-bike for off-roading and city commute both. Powered by EnerDrive 400 Wh lithium battery pack (2000 cycles), it is supported by a composite mild steel frame, 7-speed gear system with an advanced front suspension fork, an alloy stem handle and disc brakes for both wheels.

Besides, it has Control Version 4.0 LCD and a flashlight with a guide-me-home enabled lighting system. The maximum speed of this model is 25 kmph and powers through for 70 km range in a single charge, which takes around three hours to recharge from 0-95 percent.

According to Kumar, the e-bike market in India is growing three folds every year. Last year 6,000 units were sold, of which the company had a share of 30 percent. This year, the industry sees tremendous growth due to focus on health and social distancing, clocking around 19,000 units. Though the e-bike is a niche market, it fits in between two segments-the bicycle and the two-wheeler industry, which have a sales volume of 16 million and 21 million units, respectively.

“E-bikes become the right option for both types of consumers- first who want to an e-bike for commute and do not want pay big amounts on scooters or motorcycle and for those, a larger group, who want e-bikes for commuting purpose and healthy lifestyles as well. We focus on to offer the right mix of technology, cost and quality,” said Kumar.

Skellig and Skellig Pro, are being sold through online and offline routes, while the Skellig Lite is being sold through online platforms. About 75 percent of the sales comes from offline, while the rest comes from online portals.

After launching of its two models, the One and the Mile, last year, the company realised that there are larger numbers of people who want to buy an e-bike in the range between INR15,000 to INR 20,000. However, there is no company which offers e-bikes in that range. Therefore, it launched Skellig Lite for INR 19,999.

To expand business, the company is doubling its dealers to 100 by January 2021. The company is taking entrepreneurs on board, and the programme is called direct sales partners. Explaining this programme, Kumar said, this is for individuals who have a passion for sales and wants to start their own business but does not have capital. “If a person has sales experience, he can join us as a direct sales partner. We give him/ her all collaterals- the marketing materials-and if the person cracks a deal with an individual or a corporate, the direct sales partner gets a commission. They don’t need to keep an inventory.”

As of now, the company has over 100 direct sales partners and, in the last three month, it has converted seven direct sales partners into the dealers.

The company is also expanding its experience centres in India from three to five soon.

Kumar said, “Our dealers get a margin of up to 16 percent on e-bikes and we also offer good margins on the active performance wears which have been launched by the company recently.”

The company gives a warranty of two years on each e-bike and provides two free services in the first year. The company is increasing local authorised technicians, whose data will be updated soon on the company website, to have e-bike serviced at home. It is also working on having partnerships with service providers such as GO Mechanic to avail services where the company dealers and technicians are not available as of now.

On the possibility of price reduction, Kumar said, “We will be trying to reduce the prices of our products further, but there is a threshold. We cannot bring down the prices after one level as we do not compromise on the quality of our e-bikes. Main costs of any e-bikes come from batteries, motors, and controllers. Until India does manufacture cells and make batteries locally, it will be difficult to bring down the prices after a certain level.”

The company has a manufacturing unit near Kolkata with a capacity of 12,000 units per annum. To support speedy deliveries it is also exploring to build a facility in North India, which will have a capacity of 20,000 per year.The company is facing significant challenges on the logistic for delivery of the products due to COVID. According to Kumar, delivery time and cost have doubled thanks to COVID. “We do not see the logistic business will come back on track at least for the next one year and that is the one the reasons to open a plant in North so we can cater to north and west market more efficiently,” said Kumar.

Last year the company sold around 1,150 units, and for this year, it targets to sell about 2,000 units. “Due to the lockdown, we have revised our sales target from 3,000 units to 2,000 units for this FY.” Majority business for the company comes from south India, particularly, Hyderabad, Bengaluru and other cities, where technology adaption is faster.

To enhance e-bikes’ experience, the company has launched comfort apparels. Most of the amateur cyclists do not feel comfortable wearing skintight spandex. It has developed active gears, specifically design to bend tech with comfort and style. “We have introduced active gears which are comfortable and durable products and allows more breathability to users,” Kumar added. (MT)

CarYaar Taps Tech Veteran Sahaib Singh To Drive Digital Overhaul Of India’s Car Servicing Sector

CarYaar Taps Tech Veteran Sahaib Singh To Drive Digital Overhaul Of India’s Car Servicing Sector

CarYaar Auto Private Limited, a DPIIT-recognised technology startup, has announced the appointment of Sahaib Singh as its new Co-Founder and Head of Technology. The company, which operates within India’s fragmented car servicing ecosystem, is focused on integrating transparency and digital trust into the automotive aftermarket. Singh’s arrival marks a pivotal moment for the firm as it works to expand its technological infrastructure and formalize a sector traditionally characterised by informal practices.

Bringing over a decade of experience as a full-stack technologist across mobility, freight and artificial intelligence platforms, Singh will now spearhead the company’s technology strategy and product development. His leadership comes at a critical juncture as CarYaar advances its integrated digital platform, which aims to seamlessly connect car owners, workshops and other stakeholders within the automotive service network. The company is prioritising practical solutions over complex enterprise systems, developing a mobile-first, offline-capable and WhatsApp-native interface to ensure accessibility for multi-brand workshops and customers alike.

Under Singh’s technical direction, the platform is being tailored to serve three distinct user groups with specific operational tools. Workshops are equipped with digital job cards, photo-based inspections, parts tracking and billing systems, while service advisors and managers receive web-based applications for estimate creation and analytics. For car owners, the service enables booking, real-time job tracking and digital payments through WhatsApp, eliminating the need for a separate application. The overarching goal is to use technology not merely to digitise existing processes but to fundamentally enhance the relationship between vehicle owners and service providers.

CarYaar’s model emphasises transparency through features such as real-time photo documentation, pre-approved estimates and digital billing, offering customers clear visibility into their vehicle’s service journey. Currently operating with a network of certified empanelled workshops in the Mumbai Metropolitan Region, the startup is actively building a broader technology-enabled ecosystem that includes multi-brand services, roadside assistance and spares management. This strategic expansion reinforces the company’s commitment to developing simple, accessible and genuinely useful technology for the Indian workshop environment.

Joel Daniel D’Souza, Co-Founder & Director, CarYaar Auto Private Limited, said, “Sahaib brings a strong combination of technology depth and experience across mobility and emerging technology platforms. As we scale CarYaar, technology will be central to how we connect customers and workshops, create transparency and bring greater efficiency to the entire ecosystem. His leadership will be critical as we move from building the foundation to scaling the platform.”

Tata Communications And Tata Motors Partner For Sierra.ev Connectivity

Tata Sierra.ev

Tata Communications and Tata Motors Passenger Vehicles have entered into a collaboration to equip the Sierra.ev with embedded 5G cellular connectivity, targeting the deployment of software-defined vehicles (SDVs) in India.

As per the understanding, the Tata Communications MOVE Connected Vehicle Platform will integrate into the car's software architecture, designated as N.IO. The system supports artificial intelligence applications, content streaming, over-the-air software updates, optional subscription packages and vehicle functions including emergency calls, remote assistance and real-time diagnostics.

Vivek Manglik, Executive Vice-President of Interaction Fabric at Tata Communications, said, “Tata Motors Passenger Vehicles has consistently set benchmarks for innovation in the automotive industry, and we are excited to collaborate on the launch of the Sierra.ev. As vehicles evolve into intelligent ecosystems that enable a growing range of services and applications, the underlying digital fabric will be central to fostering innovation and scaling new capabilities. This collaboration reflects a shared commitment to shaping a smarter mobility experience that will securely enhance convenience and personalisation.”

Sven Patuschka, CTO, Tata Motors Passenger Vehicles, said, “As vehicles become increasingly software-defined, highly intuitive digital connectivity and services will play a central role in shaping customer experiences. The Sierra.ev marks an important step in this evolution, and our collaboration with Tata Communications provides the robust digital backbone required to deliver seamless connectivity, continuous innovation, and enhanced in-vehicle experiences. Together, we are enabling technologies that allow vehicles to adapt, improve, and deliver greater value throughout their lifecycle.”

Tata Consultancy Services To Acquire Porsche’s IT Consultancy Unit MHP

TCS - Porsche

Tata Consultancy Services has entered into an agreement with Porsche to acquire 100 percent of MHP Management- und IT-Beratung, the car maker's management and IT consulting subsidiary.

The transaction remains subject to regulatory and antitrust approvals and is expected to close in the coming months.

Furthermore, the acquisition is paired with a 5-year strategic agreement between TCS and Porsche to deploy artificial intelligence (AI) technologies across the automaker's value chain.

As per the understanding, MHP will operate as an independent consulting firm and retain its brand identity within TCS, combining MHP's automotive consulting operations across Europe with TCS's engineering, cloud and AI infrastructure.

Federico Magno, Group CEO, MHP, said, “MHP’s sweet spot has always been where entrepreneurial thinking, deep industry expertise and technology come together to make transformation happen. With TCS, we are bringing together MHP’s deep automotive and industrial capabilities with global scale, AI, engineering and technology expertise. This gives us an even stronger platform to accelerate our next chapter – with more capabilities, more reach and greater impact for our clients. Most importantly, it creates new opportunities for our people and clients to shape the future of industry.”

K Krithivasan, CEO and MD, Tata Consultancy Services, said, “TCS is pleased to partner Porsche in its transformation journey. As AI, software and data redefine the automotive industry, this partnership brings together TCS’ capabilities in AI, engineering and technology and business transformation with MHP’s strong automotive consulting expertise. Together, we will industrialise AI at scale for Porsche, accelerating innovation across the value chain to deliver intelligent, software-defined mobility experiences of the future.”

As part of the multi-year deal, TCS and MHP will establish an AI Mobility Centre of Excellence to develop and deploy artificial intelligence systems for manufacturing, engineering, supply-chain operations, and customer service applications.

Dr Michael Leiters, CEO and Chairman of the Executive Board, Porsche AG, said, “Porsche is taking another important step in its strategy to focus resolutely on its core business with the transfer of MHP to Tata Consultancy Services. At the same time, we are gaining a strategic partner in TCS. By combining Porsche's automotive expertise with TCS's digital technology and AI capabilities, we will further strengthen our innovative power, increase efficiency and boost our competitiveness in an increasingly data- and software-driven world of mobility.”

The move enables Porsche to focus resources on its core vehicle operations while retaining MHP and TCS as external technology partners for its IT and digital transformation requirements.

Omega Seiki Mobility Partners Electra AI For Battery Intelligence

OSM - Electra AI

Delhi NCR-headquartered electric vehicle company Omega Seiki Mobility (OSM) has partnered Electra AI to integrate battery health monitoring across its fleet operations.

The collaboration incorporates Electra AI’s analytics platform into OSM’s electric commercial vehicles. The technology enables real-time tracking, predictive maintenance and state-of-health diagnostics for battery packs. The data metrics aim to support warranty management, optimise vehicle uptime, assist financing assessments and provide residual value tracking for secondary market sales.

Uday Narang, Founder and Chairman, Omega Seiki Mobility, said, "The next phase of EV growth in India will not be driven solely by new vehicle sales, but by the creation of a credible and thriving secondary market. Battery health is the single biggest determinant of an EV's residual value, and until that can be measured transparently, the used EV market will remain constrained. Through our partnership with Electra AI, we are bringing unprecedented visibility into battery performance, enabling buyers, financiers, and fleet operators to make informed decisions with confidence. This will help improve resale values, unlock greater access to financing, and accelerate the adoption of electric mobility by ensuring that EVs remain valuable assets throughout their lifecycle."

Vivek Dhawan, Chief Strategy Officer, Omega Seiki Mobility, said, “As electric mobility scales, the industry must move beyond selling vehicles and focus on delivering intelligence that improves asset performance throughout its life. By integrating Electra AI's advanced analytics into our ecosystem, we will gain deeper operational insights that help enhance fleet productivity, reduce unplanned downtime, strengthen warranty management, and support data-driven product development. This collaboration represents an important step towards building a smarter, more efficient, and technology-led mobility ecosystem that creates tangible value for customers, partners, and stakeholders alike."

Fabrizio Martini, Co-Founder and Chief Executive Officer, Electra AI, stated: “Vehicle makers like OSM are being asked to put more capable, more affordable EVs on the road every year — and to stand behind them with confidence. Our AI Brain for Batteries platform gives them the real-world intelligence to do exactly that: design better vehicles, offer stronger assurance to their customers, and keep fleets running. That’s what battery intelligence is for — turning data into trust across the whole ecosystem, from the OEM to the financier to the operator.”

The deployment aims to support commercial fleet operators across India by reducing maintenance delays and improving total cost of ownership visibility.