Hero MotorCorp Launches Startup Accelerator Programme
- By MT Bureau
- November 28, 2024
Hero MotoCorp, the world's largest two-wheeler manufacturer, has launched ‘Hero For Startups’ (HFS) programme that will support innovative startups that are working on mobility solutions.
Startups shortlisted for the initiative will get exclusive access to Hero MotoCorp’s world-class Research and Development facilities in Germany and India, the company’s dealers, suppliers and partners, along with mentorship.
An opportunity to work on paid Proofs of Concept (PoCs), which the company believes will enable successful PoCs to integrate their solutions into Hero MotoCorp's diverse product portfolio. This will not only unlock valuable market exposure, but also accelerate growth and visibility of their innovations.
Dr Pawan Munjal, Executive Chairman, Hero MotoCorp, said, "Hero For Startups is our commitment to shaping the future of mobility and beyond through innovation, entrepreneurship, and collaboration. Rooted in the vision of our Prime Minister Narendra Modi’s Atmanirbhar Bharat, it is a transformative platform that empowers India to excel on the global stage. Inviting dreamers, doers, and visionaries, this initiative is a catalyst for extraordinary ideas to tackle real-world challenges for Bharat while opening doors to unprecedented opportunities. Hero For Startups accelerates India’s rise as a global leader, setting new benchmarks for innovation and impact and creating a world of possibilities for generations to come.”
Hero For Startups will work towards –
Fostering innovation by driving development of cutting-edge technologies and disruptive solutions to transform the mobility sector.
Strengthening innovation by collaborating with emerging startups, providing them with resources and support to create technology-driven innovation that invigorates the automotive industry.
Sustainability and long-term impact to shape the future of mobility through innovation that is scalable and sustainable.
They will also get technical support giving them access to manufacturing and business teams, which will allow startups to test, develop, and deploy their solutions.
Tailored bootcamps will focus on enhancing the technological and operational capabilities of startups, preparing them for future industry challenges and ensuring the sustainability of their solutions
Lastly, startups will get guidance from experienced industry professionals and strategic mentorship from Hero MotoCorp’s leadership team, empowering them to scale their ventures and make a transformative impact on the mobility sector.
Vimag Labs Receives Patent For Magnet-Free Motor Technology
- By MT Bureau
- July 08, 2026
Bengaluru-based deeptech start-up Vimag Labs has been granted a patent in India for its Virtual Magnet Synchronous Motor (VMSM) platform titled ‘A Robust Rotating Transformer Excited Synchronous Motor and Its Control’, which protects the architecture of the motor that does not require magnets.
The VMSM platform uses power electronics and algorithms to control its magnetic field. Vimag Labs claims that the motor functions without the rare-earth magnets typically found in permanent magnet motors. This is the 5th patent granted to the company, which also has ten patents pending and 15 trademarks filed.
The company is conducting pilot programmes with manufacturers of two-wheelers and passenger cars. Future expansion plans include light commercial vehicles, commercial vehicles and industrial systems.
Manish Seth, Co-Founder and CEO, Vimag Labs, said, “This patent is the outcome of over 87,600 engineering hours. It strengthens every dimension of our commercial roadmap- OEM partnerships, licensing, manufacturing scale-up, and future growth. Our long-term vision is to build scalable, software-driven, magnet-free motor systems for global electrification. This innovation strengthens India’s deep-tech base across electric mobility, power electronics, robotics, defence, and clean-energy systems.”
Vimag Labs recently raised USD 5 million in a Series A funding round led by Accel, with participation from Chakra Growth Fund and Thinkuvate. The company has also signed a manufacturing memorandum of understanding with Jendamark.
Autoliv, XPENG Sign Strategic Cooperation Agreement
- By MT Bureau
- July 08, 2026
Tier 1 automotive supplier Autoliv and Chinese automotive major XPENG have signed a strategic cooperation framework agreement to develop mobility solutions for global markets. The partnership aims to facilitate collaboration across technology development, digitalisation, supply chain coordination and sustainability.
As per the agreement, Autoliv will use its global presence and expertise in automotive safety systems to support XPENG’s product development and international expansion. The collaboration is designed to combine Autoliv’s safety standards with XPENG’s work in electric vehicles, AI, autonomous driving and robotics.
Mikael Bratt, President and CEO, Autoliv, said, "XPENG is striving to explore the future of mobility, and Autoliv is proud to support that journey. As vehicles become smarter, safety must be integrated from the very beginning. This agreement reflects our shared commitment to innovation and safety, combining XPENG's innovation in smart mobility with Autoliv's global safety expertise to help make the next generation of mobility safer."
The companies intend for the agreement to improve innovation efficiency in response to changes in the automotive industry, including electrification, connectivity and globalisation.
- Ferrari
- Battleground Mobile India
- BGMI
- Roma
- Purosangue
- LaFerrari
- SF90 XX Spider
- Krafton
- Scuderia Ferrari HP
Ferrari To Join Battlegrounds Mobile India In 4.5 Update
- By MT Bureau
- July 06, 2026
Krafton India, the studio behind the popular mobile game – Battlegrounds Mobile India (BGMI), has announced that Italian supercar brand Ferrari will be added to BGMI as part of the 4.5 update, starting from 16 July 2026.
The collaboration brings four models to the game: the Roma, Purosangue, LaFerrari and SF90 XX Spider. These vehicles will be available for over 260 million players to collect through in-app purchases. The update will also introduce a Ferrari-themed photo zone where players can interact with the vehicles and installations. This space will include animations for players to use with teammates.
Players will be able to drive the vehicles from 16 July to 7 September 2026. Further information will be provided on BGMI’s social media channels regarding event dates and trailers. The partnership between Krafton and Scuderia Ferrari HP was established in December 2025.
Coretura And Accenture Partner To Develop Software-Defined Commercial Vehicle Platform
- By MT Bureau
- June 25, 2026
Coretura, a 50:50 joint venture between Daimler Truck and Volvo Group, has entered into an engineering agreement with Accenture to accelerate the development of a software platform for commercial vehicles.
The company, headquartered in Gothenburg, Sweden, currently employs over 100 engineers. It continues to recruit specialists in system architecture, high-performance computing and cloud infrastructure to support its roadmap, which targets the delivery of its first commercialised products towards the end of the decade.
Coretura intends to create a single software platform, language and standard for trucks, buses and other heavy-duty transport vehicles. The platform is designed to support vehicle lifecycles of more than 15 years, moving the industry away from projects that require custom software development for each new vehicle.
As the engineering partner, Accenture will support development across several areas, including:
- Electrical and Electronic (E/E) architecture
- Software abstraction and hardware integration
- Embedded software, middleware, and cybersecurity
- Functional safety and cloud infrastructure
The platform aims to provide a reusable software stack to lower costs and standardise time-to-market for global manufacturers. For fleet operators, the system is designed to allow for continuous software updates and performance upgrades delivered over the air.
Johan Lunden, CEO, Coretura, said, “Our purpose is to advance mobility at the speed of ideas, and that takes depth. Building a full-stack SDV platform demands expertise across embedded software, middleware, cybersecurity, and functional safety, all designed for vehicles with lifecycles measured in decades. Accenture’s reinvention capabilities let us move faster without compromising the standards our customers depend on. This is acceleration, not course correction.”
Rainer Oder, SDV Embedded Software Lead, Accenture, added, “Helping the industry advance software-defined vehicles is a priority for Accenture. Our landmark collaboration with Coretura is designed to change embedded software engineering for automotive platforms. Together, we are looking to solve the challenges of a fully software-defined architecture – addressing critical areas such as hardware abstraction, API management and AI-based engineering optimisations.”

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