Hero MotoCorp, the world's largest two-wheeler manufacturer, has launched ‘Hero For Startups’ (HFS) programme that will support innovative startups that are working on mobility solutions.

Startups shortlisted for the initiative will get exclusive access to Hero MotoCorp’s world-class Research and Development facilities in Germany and India, the company’s dealers, suppliers and partners, along with mentorship.

An opportunity to work on paid Proofs of Concept (PoCs), which the company believes will enable successful PoCs to integrate their solutions into Hero MotoCorp's diverse product portfolio. This will not only unlock valuable market exposure, but also accelerate growth and visibility of their innovations.

Dr Pawan Munjal, Executive Chairman, Hero MotoCorp, said, "Hero For Startups is our commitment to shaping the future of mobility and beyond through innovation, entrepreneurship, and collaboration. Rooted in the vision of our Prime Minister Narendra Modi’s Atmanirbhar Bharat, it is a transformative platform that empowers India to excel on the global stage. Inviting dreamers, doers, and visionaries, this initiative is a catalyst for extraordinary ideas to tackle real-world challenges for Bharat while opening doors to unprecedented opportunities. Hero For Startups accelerates India’s rise as a global leader, setting new benchmarks for innovation and impact and creating a world of possibilities for generations to come.”

Hero For Startups will work towards –

Fostering innovation by driving development of cutting-edge technologies and disruptive solutions to transform the mobility sector.

Strengthening innovation by collaborating with emerging startups, providing them with resources and support to create technology-driven innovation that invigorates the automotive industry.

Sustainability and long-term impact to shape the future of mobility through innovation that is scalable and sustainable.

They will also get technical support giving them access to manufacturing and business teams, which will allow startups to test, develop, and deploy their solutions.

Tailored bootcamps will focus on enhancing the technological and operational capabilities of startups, preparing them for future industry challenges and ensuring the sustainability of their solutions

Lastly, startups will get guidance from experienced industry professionals and strategic mentorship from Hero MotoCorp’s leadership team, empowering them to scale their ventures and make a transformative impact on the mobility sector.

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Belgian technology firm Magnax, which is working on yokeless axial flux electric motors, has secured around EUR 35.5 million investment from Pan-International Industrial Corp, in collaboration with Foxconn Group and members of an incoming management team.

The capital increase, conducted in two stages, has received foreign direct investment (FDI) approval and will result in Pan-International becoming the largest shareholder in Magnax.

Founded in 2015, Magnax develops yokeless axial flux electric motors for sectors including robotics, aerospace and electric vehicles. It also operates Traxial, a subsidiary focused on e-mobility.

The new CAPEX will be used towards industrialising the axial flux motor portfolio for high-volume deployment. Leveraging Foxconn Group’s manufacturing infrastructure and global supply chain. Research and development will remain in Belgium, while mass production will be located in China.

Axial flux motors differ from conventional radial flux machines by offering higher torque density and efficiency. These characteristics allow for reductions in vehicle weight and material usage. The architecture is intended for use in direct-drive industrial drives, machine automation and AI infrastructure, such as data centre thermal management.

As part of the transaction, Magnax has appointed a new CEO with experience in global industrial technology. The incoming management team is also co-investing in the company.

Kester Goh, Co-Founder, Magnax, said, “The capital will primarily be used to industrialise Magnax’s axial flux motor portfolio and support high-volume production. This partnership bridges European motor innovation with Asia’s largest advanced manufacturing ecosystem.”

Peter Leijnen, Co-Founder, Magnax, added, “Axial flux motors have a fundamentally better value proposition in several high-performance use cases. Their high torque density and efficiency enable customers to reduce weight and size of their end products. Lower material usage and higher efficiency translate directly into lower system cost and reduced carbon emissions.”

Daan Moreels, Co-Founder, Magnax, stated, “This is a new and important phase for Magnax. With Foxconn’s manufacturing scale and industrial ecosystem, Magnax gains the operational foundation required to deploy axial flux motor technology across global markets. The partnership accelerates the company’s transition from engineering innovation to large-scale industrial deployment.”

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drivebuddyAI has been granted a patent for its Integrated Dynamic Road Quality Assessment System and Method. The technology autonomously detects and maps road surface deterioration, including potholes and hazardous conditions, by combining sensor data with deep learning-based computer vision.

The system utilises two data streams to evaluate road conditions. A GNSS sensor logs vehicle speed and geo-location, while an Inertial Measurement Unit (IMU) accelerometer captures changes across the X, Y and Z axes.

In real-time it detects anomalies, which are flagged when the Z-axis acceleration indicates a road defect. To prevent false detections, the system processes video data through a deep learning model to visually confirm the defect. Verified data is geo-tagged to create a dynamic road quality map that updates as fresh data is collected from active fleets.

The patented technology aims to provide a road quality intelligence layer for navigation, moving beyond standard metrics of distance and traffic. For fleet operators, poor road surfaces affect Turnaround Time (TAT) by increasing braking frequency, vehicle wear and the risk of cargo damage.

By integrating road quality data into route planning, dispatchers can select paths based on vehicle and cargo safety rather than just the shortest distance. The system is designed to operate without human intervention, building a dataset as vehicles traverse their routes.

This grant expands drivebuddyAI’s portfolio to over 15 patents covering ADAS, DMS, and AI perception systems. These include technologies for driver recognition, drowsiness detection, and risk assessment. The systems are validated under AIS184, EU2144/2019 & 2023, and EURO NCAP 2026 standards.

Nisarg Pandya, Founder & CEO, drivebuddyAI, said, “We are building AI that solves multiple problems at once. Road quality is not a standalone problem; it sits at the intersection of driver safety, cargo protection, and fleet efficiency. This patent is our answer to a gap that the industry has long ignored: knowing not just where you are going, but what the road ahead will do to your vehicle and your cargo and its impact on TAT.”

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Marquardt, a supplier of mechatronic systems, has launched a concept vehicle, ‘The Centum’, to demonstrate the integration of functional controls into automotive surfaces. The project involved a collaboration with E Ink and Covestro to develop a door interior panel that embeds a responsive display within synthetic materials.

The project aimed to maintain the tactile properties of polyurethane (PU)-coated textiles while enabling a colour-changing display to remain invisible until activated. This supports industry trends toward backlit surfaces and integrated control elements.

The display technology uses E Ink, which provides a low-energy, durable electronic paper display designed for automotive environments. For coating, Covestro has developed a transparent film using INSQIN waterborne PU technology. The coating uses Impranil DLC-F, a waterborne polyurethane dispersion used in automotive topcoats.

The resulting material retains the texture of standard automotive textiles while allowing the underlying display colors to remain visible through the coating.

Felix Hake, Head of Innovation, Marquardt, said, “With The Centum, we wanted to demonstrate how intelligent functions can be integrated into interior surfaces without compromising design or quality. Working with E Ink and Covestro allowed us to create a material solution that combines a premium tactile experience with responsive visual effects.”

Dr Torsten Pohl, Global Head of Textile Coatings, Covestro, added, “This project highlights the versatility of INSQIN PU technology and Impranil DLC-F. By developing a transparent, automotive-grade PU coated synthetic compatible with E Ink displays, we were able to support Marquardt in integrating dynamic functionality into familiar surface materials.”

Pete Valianatos, Senior Director, E Ink, said, “Our e-paper display technology is designed to deliver dynamic visual experiences with low power consumption, while maintaining the robustness required for demanding applications. Collaborating with Marquardt and Covestro has enabled us to demonstrate how E Ink displays can be integrated behind coated interior surfaces, allowing automotive designers to introduce adaptive colour features without changing the established look and feel of premium materials.

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Yazaki Innovations Inc (YII), the technology subsidiary of Yazaki Corporation, has announced the appointment of Manish Mehta as its new CEO and President.

Mehta has been a long-time associate of Yazaki Corporation and has spent over two and half decades with the organisation. He had joined the company as an Engineer Manager in 2001, and grew to the ranks of Vice-President Corporate Planning and Strategy in 2021.

He joined the company’s board of directors in 2023, and is now responsible for leading YII, which focusses on the integration of the parent company’s global product portfolio, manufacturing assets and product development with an approach to innovation.

The subsidiary is tasked with developing technologies across several industrial and transport segments. Its remit includes the engineering and development of solutions for the following areas:

• Mobility: Electric vehicles, autonomous vehicles, and Electric Vertical Take-off & Landing (eVTOL) aircraft.
• Industrial & Infrastructure: Aerospace, construction and agriculture equipment and PreFab Home Wiring.
• Specialised Engineering: Off-road and specialty vehicles, alongside advanced manufacturing processes.

The organisation aims to combine Yazaki Corporation’s business assets with a methodology designed to address trending technologies in these sectors.

"I am pleased to announce my new role as CEO & President of Yazaki Innovations Inc (YII). Yazaki Innovations is the disruptive technology subsidiary of Yazaki Corporation, integrating the best attributes and strengths of the company’s global product portfolio, product development, manufacturing, and business assets with a quick, agile approach to innovation. This is an exciting opportunity, and I look forward to collaborating with internal and external partners to contribute to the future growth of Yazaki," said Mehta.

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