Hyundai Motor India, in partnership with Radio Mirchi, has launched the Hyundai Traffic Quality Index, a standardised traffic rating framework designed to convey real-time road conditions across seven major Indian cities. The initiative operates across Delhi, Mumbai, Bengaluru, Chennai, Hyderabad, Pune and Kolkata.
The system translates live traffic inputs, on-ground reports and official traffic police advisories into a numerical scale from 1 to 10. The ratings are categorised into three colour-coded tiers: 1 to 3 represented in green for light traffic, 4 to 7 in yellow for moderate traffic and 8 to 10 in red for heavy congestion. Updates are broadcast over Radio Mirchi’s audio network to inform drivers during commutes without requiring direct interaction with mobile devices.
The system processes real-time location data alongside updates regarding road closures, diversions, and civic works. Hyundai Motor India and Radio Mirchi plan to expand the index to additional urban centres in subsequent phases of the project.
Virat Khullar, Head of Marketing, Hyundai Motor India, said, “At Hyundai, our commitment to road safety has always extended beyond the vehicle itself. For over three decades in India, we have continuously invested in technologies and initiatives that make mobility safer and smarter. With the Hyundai Traffic Quality Index, we are taking that commitment a step further by empowering commuters with actionable information. We believe informed and technology enabled decisions lead to safer roads, calmer driving behaviour and better commuting experience. Our vision is for Hyundai Traffic Quality Index to evolve into a daily utility that millions of Indians rely on, much like they check the weather or the Air Quality Index before stepping out.”
Yatish Mehrishi, Chief Executive Officer, ENIL, said, “Radio has always been a trusted companion for people on the move. With the Traffic Quality Index, we are taking that relationship a step further by making traffic information simpler, more consistent and more useful for everyday commuters. Our presence across cities, supported by our RJs, on-ground teams and real-time local insights, gives us a unique understanding of how people experience their daily commute. TQI brings these insights together in an easy-to-understand format that can help people make better decisions on the road. We are delighted to partner with Hyundai to build a public utility that can make urban commuting smarter and safer. It is a strong example of how media, technology and local intelligence can come together to solve an everyday consumer need.”
ACP Ravindra Pandit of Delhi Traffic Police, added, “The Hyundai Traffic Quality Index is a commendable initiative that empowers us to keep commuters informed about congestion, diversions, and other traffic-related issues on specific routes. By receiving timely and accurate updates, motorists can make informed decisions and opt for alternate routes, reducing inconvenience and easing congestion. Timely dissemination of reliable traffic information benefits both the public and traffic authorities, making overall traffic management more efficient and commuter-friendly.”
Anil Patil, Regional Transport Officer for Mumbai West, commented, “Understanding and managing traffic more effectively has become increasingly important today. TQI will help us better understand traffic conditions, improve awareness among citizens, and provide valuable support in making traffic management more efficient.”
IPS Manoj Patil, Additional Commissioner of Police for Pune City, said, “Traffic Quality Index can give the traffic police a different kind of study and analysis. Especially because it will include inputs and suggestions coming directly from citizens. So, we will get an independent understanding of the actual traffic situation. I feel this can be extremely useful for us while planning future traffic management as well as infrastructure projects. So, I really welcome this initiative If we are able to measure the traffic quality index in this manner, it will definitely have an overall impact on our deployment and the way we manage traffic.”
Dr B. Shamoondeswari, Additional Commissioner of Police (Traffic) for Greater Chennai Police, said: “Just like AQI helps us understand air quality, TQI will help us understand traffic quality. It’s a great initiative that can make people more aware, help manage congestion, and contribute towards smoother traffic movement in our cities.”
ACP A. Krishnaiah of LB Nagar Traffic Police in Hyderabad noted: “The Hyundai Traffic Quality Index is a valuable initiative that helps commuters stay updated on traffic congestion, diversions, and other route-related issues. Access to timely and reliable traffic information enables motorists to plan their journeys better and choose alternative routes when required. This not only reduces travel inconvenience but also helps ease traffic congestion. Overall, the initiative supports both commuters and traffic authorities by making traffic management more effective, responsive, and commuter-friendly.”
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