Magna Showcases Futuristic Technologies At CES 2021

Magna Showcases Futuristic Technologies At CES 2021

Eco-innovation

This zone highlighted the technologies that deliver on vehicle dynamics and performance while protecting the earth through reduced CO2 and increased efficiency.

Magna is developing highly innovative systems of components that meet a wide range of customer requirements, while providing an optimum combination of BIC efficiency, safety, driving dynamics, and convenience, in powertrain electrification. The company claims that it can provide best in class attributes for the entire electrified powertrain, whether it provides vehicle expertise, full powertrain systems or individual components.

The eBeam is a classic example since it is a drop-in replacement for traditional beam axle in passenger trucks and light commercial vehicles. Scalable from 120 to 250 kW with single or dual electric motors, the system maintains OEM payload and towing capabilities. It does not require any restructuring of existing OEM truck platforms, uses existing OEM suspension designs, existing OEM brake packages and tube-end bearing structures.

The eDS HV Mid+ eDrive with a power range of 120 to 160 kW is primary or secondary eDrive offering enhanced efficiency of over 95 percent. It provides improved traction (2-speed option), performance and safety with torque vectoring option while also delivering best in class packaging with reduced size.

In an electric, autonomous or new mobility vehicle, the inevitable new systems will draw more power. Magna’s systems are integral in making the future vehicle more efficient by extending range capability, thereby reducing anxiety, improving fuel economy and reducing emissions. Within the automotive industry, Active Aerodynamics has saved trillions of kg of CO2. Increasing global regulations are pushing OEMs to offer features like the Active Grille Shutter to meet targets. Magna’s active aerodynamic products help OEMs to make their vehicles move faster, further for less. This helps in reduced emissions, improved fuel economy and extended range. It benefits EVs largely from drag-reducing aerodynamic devices and SUVs, preferred by global consumers and are more difficult to optimise aerodynamically. Magna’s solution helps the OEM not to sacrifice styling as this portfolio provides non-visible and visible options with seamless integration.

As a structural product and material processing leader, the global company has brought together its composite expertise with metal forming prowess to develop an essential element of any electric architecture, the battery tray. Light-weighting is an integral of autonomous, electrification and smart mobility to become a reality. For instance, the battery tray contributes to the structural and safety aspects of the body in white while protecting high-voltage batteries from damage and water. Magna offers battery tray assemblies in steel, aluminium and multi-materials including composites, made through different joining technologies.

Dynamic Drive

With its continuous focus on innovating technologies, Magna has a huge buffer of building blocks to support the mobility transition, concerning the ADAS – advanced driver-assist system. Its expertise in cameras has been a critical building block in its journey to autonomous solutions, supported by solid-state LiDAR and military-grade ICON RADAR as key sensors for complete systems.

The domain controllers function as the key to bringing it all together and enabling the best technology to provide visibility in all situations; making L2+ features a reality today and proving the foundation for full autonomy later.

The exterior of the vehicle is even more important when talking about autonomy. Sensors, cameras, RADAR and LiDAR can be integrated into vehicle exteriors using advanced plastics and thoughtful design. This includes materials that signals can transmit through while still providing durability and design freedom. Magna Mezzo panel is the first-to-market, large-format decorated front panel using in-mould film. It integrated a state-of-the-art sensor and light engines to enable unique OEM brand distinction. Besides, it also combined innovative materials and process technologies to achieve a high-quality lit surface.

Magna’s ADAS solutions connect OEMs to their customers with features that improve their lives. The Valet Park option provides L4 functionality for autonomous parking, allowing for optimum convenience and efficiencies. The Trailer Tow offers convenience and control while trailering taking all the risk and guesswork out of parking with trailers.

As Magna is into the entire eco-system of making modules to the OEMs besides, assembling cars, the company’s understands vehicle as a whole and how individual systems complement each other. Therefore, it is not limited to traditional sensor placements. It can place each and every sensor in its optimum location. As market leaders in lighting, mirror and camera systems, it has the unique ability to offer complete ADAS systems down to the product systems, which the given sensors are integrated into.

For example, the CLEARVIEW digital rear vision solutions, an advanced camera monitoring system, enhance driver experiences. Enabling customisable features safety features such as the ability to see multiple camera views in the interior mirror, including a view from the rear of the trailer.

Driver Monitoring – with distracted driving being more prevalent this day and age, Magna’s inside mirror with an imbedded camera for driver monitoring actively monitors and reduces distracted driving through customisable alerts and notifications.

INIVISION Adaptive Driving Beam – intelligent headlamps offers advanced features such as glare-free high beam, speed-dependent lighting, virtual dynamic bending, hazard/pedestrian detection and tourist conversion.

Intuitive Comfort

Vehicles of the future need to be as responsive and intelligent to personal connections with drivers and passengers. To support the emerging needs Magna has developed technologies to support intuitive and responsive human and machine interface, making the vehicle experience unique whether it is own vehicle or shared.

In SMARTACCESS technology, the company fused mechanical systems’ capabilities with the intelligence of electronic control systems to enable new ways of interacting with the vehicle. For doors, frunks, tailgates, liftgates, and more – the company has new, creative, and high-tech solutions to deliver unique vehicle access experiences. For instance, the power side door enables consumers with unique vehicle access experiences. It is intuitively designed to offer customisable HMI solutions such as gesture or tactile touch. Advanced sensors provide enhanced safety and obstacle detection features.

Made lightweight through a composite hood the SMARTACCESS Power Frunk allows consumers to seamless access the front cargo area.

The thermoplastic Multifunctional Liftgate is a modular tailgate with easy access concepts and lightweight architectures. It offers ideal cargo handling and access experience.

As cities and roads change, the way the cars are used will follow suit. The company’s smart mobility seating allows vehicles to be used and shared differently by making them more adaptable, comfortable, and ready for the long-haul by ensuring comfort and cleanability are priorities.

Power Zero G Seat makes sleeping comfortably in the car a reality by offering a unique reclining pivot located below the H-point for a more natural, ergonomic experience and maximum adjustability. The 4Mode seating provides a smooth transition between sitting upright, lying back for a repose, stadium flipping for added storage on the floor, folding, and kneeling for a level flat surface suitable for a package or a laptop.

FREEFORM Seat Trim technology help remove barriers with traditional cut and sew seat trim covers. This trilaminate moulded seat cover allows OEMs to differentiate their brand through entirely new styling options, better comfort, improved breathability and cleanability.

In addition, the seats are easier to clean as they feature simple construction with a seamless surface – making brushing away crumbs and wiping with an antibacterial wipe much easier than with traditional seats. Designers now have the ability to go beyond restrictions with radii as sharp as a 3-4mm, compared to 20-25mm for traditional cut-and-sew techniques, a deep draw of up to 4”, and quilting designs resulting in the seat to stand out from the crowd.

In the case of lighting the company offers customers a wide choice of various lighting technologies, each with specific characteristics that have been designed to help achieve striking and captivating brand identities. The company has a complete portfolio to address all customers’ illumination needs from functional headlamps and taillamps to decorative exterior trim lighting.

For instance, the FLECSFORM offers styling freedom for complex shapes and uniform lighting in an extremely thin package, enabled by mini LED technology. The vivid LED panels give a unique 3D styling opportunities and customisable animations while illuminated exterior trim utilises state of the art light engines enabling a thin decorative product. Combining innovative materials and process technologies helped the company achieve a homogenous lit finish.

Complete Vehicles

Magna is a global leader in a high-tech complex industry with in-depth vehicle engineering, systems knowledge and complete vehicle manufacturing excellence, making it the go-to partner for new entrants and traditional OEMs alike.

Mobility is in a huge transition phase. Within the other areas, global megatrends in digital transformation, environmental impact and health and well-being have a huge long-term impact on the automotive industry in electrification, automated driving and new mobility. This results in challenges for its customers. Traditional OEMs and new entrants need to make high investments, meet new legal regulations while ensuring a fast market entry with these new solutions. Moreover, this is often linked to volatile volumes, which requires flexible production assets. To support these emerging needs, Magna offers several innovative technologies. The company’s Complete Vehicles is the experienced and flexible partner from the first sketch to the start of production and beyond for all those quests. Irrespective of the customer’s initial situation, it can complete it with all kinds of services so that in the end, a full vehicle is created. With its employees’ passion and extensive automotive know-how, the company enables its customers to successfully bring their vision of mobility to the road. (MT)

CarYaar Taps Tech Veteran Sahaib Singh To Drive Digital Overhaul Of India’s Car Servicing Sector

CarYaar Taps Tech Veteran Sahaib Singh To Drive Digital Overhaul Of India’s Car Servicing Sector

CarYaar Auto Private Limited, a DPIIT-recognised technology startup, has announced the appointment of Sahaib Singh as its new Co-Founder and Head of Technology. The company, which operates within India’s fragmented car servicing ecosystem, is focused on integrating transparency and digital trust into the automotive aftermarket. Singh’s arrival marks a pivotal moment for the firm as it works to expand its technological infrastructure and formalize a sector traditionally characterised by informal practices.

Bringing over a decade of experience as a full-stack technologist across mobility, freight and artificial intelligence platforms, Singh will now spearhead the company’s technology strategy and product development. His leadership comes at a critical juncture as CarYaar advances its integrated digital platform, which aims to seamlessly connect car owners, workshops and other stakeholders within the automotive service network. The company is prioritising practical solutions over complex enterprise systems, developing a mobile-first, offline-capable and WhatsApp-native interface to ensure accessibility for multi-brand workshops and customers alike.

Under Singh’s technical direction, the platform is being tailored to serve three distinct user groups with specific operational tools. Workshops are equipped with digital job cards, photo-based inspections, parts tracking and billing systems, while service advisors and managers receive web-based applications for estimate creation and analytics. For car owners, the service enables booking, real-time job tracking and digital payments through WhatsApp, eliminating the need for a separate application. The overarching goal is to use technology not merely to digitise existing processes but to fundamentally enhance the relationship between vehicle owners and service providers.

CarYaar’s model emphasises transparency through features such as real-time photo documentation, pre-approved estimates and digital billing, offering customers clear visibility into their vehicle’s service journey. Currently operating with a network of certified empanelled workshops in the Mumbai Metropolitan Region, the startup is actively building a broader technology-enabled ecosystem that includes multi-brand services, roadside assistance and spares management. This strategic expansion reinforces the company’s commitment to developing simple, accessible and genuinely useful technology for the Indian workshop environment.

Joel Daniel D’Souza, Co-Founder & Director, CarYaar Auto Private Limited, said, “Sahaib brings a strong combination of technology depth and experience across mobility and emerging technology platforms. As we scale CarYaar, technology will be central to how we connect customers and workshops, create transparency and bring greater efficiency to the entire ecosystem. His leadership will be critical as we move from building the foundation to scaling the platform.”

Tata Communications And Tata Motors Partner For Sierra.ev Connectivity

Tata Sierra.ev

Tata Communications and Tata Motors Passenger Vehicles have entered into a collaboration to equip the Sierra.ev with embedded 5G cellular connectivity, targeting the deployment of software-defined vehicles (SDVs) in India.

As per the understanding, the Tata Communications MOVE Connected Vehicle Platform will integrate into the car's software architecture, designated as N.IO. The system supports artificial intelligence applications, content streaming, over-the-air software updates, optional subscription packages and vehicle functions including emergency calls, remote assistance and real-time diagnostics.

Vivek Manglik, Executive Vice-President of Interaction Fabric at Tata Communications, said, “Tata Motors Passenger Vehicles has consistently set benchmarks for innovation in the automotive industry, and we are excited to collaborate on the launch of the Sierra.ev. As vehicles evolve into intelligent ecosystems that enable a growing range of services and applications, the underlying digital fabric will be central to fostering innovation and scaling new capabilities. This collaboration reflects a shared commitment to shaping a smarter mobility experience that will securely enhance convenience and personalisation.”

Sven Patuschka, CTO, Tata Motors Passenger Vehicles, said, “As vehicles become increasingly software-defined, highly intuitive digital connectivity and services will play a central role in shaping customer experiences. The Sierra.ev marks an important step in this evolution, and our collaboration with Tata Communications provides the robust digital backbone required to deliver seamless connectivity, continuous innovation, and enhanced in-vehicle experiences. Together, we are enabling technologies that allow vehicles to adapt, improve, and deliver greater value throughout their lifecycle.”

Tata Consultancy Services To Acquire Porsche’s IT Consultancy Unit MHP

TCS - Porsche

Tata Consultancy Services has entered into an agreement with Porsche to acquire 100 percent of MHP Management- und IT-Beratung, the car maker's management and IT consulting subsidiary.

The transaction remains subject to regulatory and antitrust approvals and is expected to close in the coming months.

Furthermore, the acquisition is paired with a 5-year strategic agreement between TCS and Porsche to deploy artificial intelligence (AI) technologies across the automaker's value chain.

As per the understanding, MHP will operate as an independent consulting firm and retain its brand identity within TCS, combining MHP's automotive consulting operations across Europe with TCS's engineering, cloud and AI infrastructure.

Federico Magno, Group CEO, MHP, said, “MHP’s sweet spot has always been where entrepreneurial thinking, deep industry expertise and technology come together to make transformation happen. With TCS, we are bringing together MHP’s deep automotive and industrial capabilities with global scale, AI, engineering and technology expertise. This gives us an even stronger platform to accelerate our next chapter – with more capabilities, more reach and greater impact for our clients. Most importantly, it creates new opportunities for our people and clients to shape the future of industry.”

K Krithivasan, CEO and MD, Tata Consultancy Services, said, “TCS is pleased to partner Porsche in its transformation journey. As AI, software and data redefine the automotive industry, this partnership brings together TCS’ capabilities in AI, engineering and technology and business transformation with MHP’s strong automotive consulting expertise. Together, we will industrialise AI at scale for Porsche, accelerating innovation across the value chain to deliver intelligent, software-defined mobility experiences of the future.”

As part of the multi-year deal, TCS and MHP will establish an AI Mobility Centre of Excellence to develop and deploy artificial intelligence systems for manufacturing, engineering, supply-chain operations, and customer service applications.

Dr Michael Leiters, CEO and Chairman of the Executive Board, Porsche AG, said, “Porsche is taking another important step in its strategy to focus resolutely on its core business with the transfer of MHP to Tata Consultancy Services. At the same time, we are gaining a strategic partner in TCS. By combining Porsche's automotive expertise with TCS's digital technology and AI capabilities, we will further strengthen our innovative power, increase efficiency and boost our competitiveness in an increasingly data- and software-driven world of mobility.”

The move enables Porsche to focus resources on its core vehicle operations while retaining MHP and TCS as external technology partners for its IT and digital transformation requirements.

Omega Seiki Mobility Partners Electra AI For Battery Intelligence

OSM - Electra AI

Delhi NCR-headquartered electric vehicle company Omega Seiki Mobility (OSM) has partnered Electra AI to integrate battery health monitoring across its fleet operations.

The collaboration incorporates Electra AI’s analytics platform into OSM’s electric commercial vehicles. The technology enables real-time tracking, predictive maintenance and state-of-health diagnostics for battery packs. The data metrics aim to support warranty management, optimise vehicle uptime, assist financing assessments and provide residual value tracking for secondary market sales.

Uday Narang, Founder and Chairman, Omega Seiki Mobility, said, "The next phase of EV growth in India will not be driven solely by new vehicle sales, but by the creation of a credible and thriving secondary market. Battery health is the single biggest determinant of an EV's residual value, and until that can be measured transparently, the used EV market will remain constrained. Through our partnership with Electra AI, we are bringing unprecedented visibility into battery performance, enabling buyers, financiers, and fleet operators to make informed decisions with confidence. This will help improve resale values, unlock greater access to financing, and accelerate the adoption of electric mobility by ensuring that EVs remain valuable assets throughout their lifecycle."

Vivek Dhawan, Chief Strategy Officer, Omega Seiki Mobility, said, “As electric mobility scales, the industry must move beyond selling vehicles and focus on delivering intelligence that improves asset performance throughout its life. By integrating Electra AI's advanced analytics into our ecosystem, we will gain deeper operational insights that help enhance fleet productivity, reduce unplanned downtime, strengthen warranty management, and support data-driven product development. This collaboration represents an important step towards building a smarter, more efficient, and technology-led mobility ecosystem that creates tangible value for customers, partners, and stakeholders alike."

Fabrizio Martini, Co-Founder and Chief Executive Officer, Electra AI, stated: “Vehicle makers like OSM are being asked to put more capable, more affordable EVs on the road every year — and to stand behind them with confidence. Our AI Brain for Batteries platform gives them the real-world intelligence to do exactly that: design better vehicles, offer stronger assurance to their customers, and keep fleets running. That’s what battery intelligence is for — turning data into trust across the whole ecosystem, from the OEM to the financier to the operator.”

The deployment aims to support commercial fleet operators across India by reducing maintenance delays and improving total cost of ownership visibility.