There are increasing software components to vehicles, with new intelligence being added and them getting more sophisticated. SaaS is a way to deliver the software, and we are seeing more software in the automotive industry. Venkat Nathan, Founder and CEO, Nesh LIVE, talks to us about the start-up’s transition to a vehicle connectivity solutions company, their USP and more.

While we see large players like Tesla choosing to build their vehicle connectivity solutions inhouse, SaaS could be the way to go for medium to small players in the automotive OEM space to enable these solutions. However, they may need to approach companies that offer full-stack SaaS solutions for vehicle connectivity to compete with the large players.

One such company is Nesh LIVE, which provides SaaS solutions for vehicle connectivity and was selected by Stanford University as one of the promising start-ups in India under the Seed Transformation Programme in 2017, and has close to about 100,000 vehicles in its system. Moreover, the start-up has been working with vehicle manufacturers for close to five years now.

“Our solutions are deployed at leading truck, bus and off-road vehicle manufacturers. Besides this, we are also working with electric vehicle (EV) manufacturers right now,” says Venkat Nathan, Founder and CEO, Nesh LIVE. “We are working towards helping these manufacturers extract, transfer and analyse battery and vehicle data in the cloud. This in turn is the bedrock for any mobility – that bedrock is quality data, and quality data comes with connectivity right at the production line and the latest sensors supporting the extractions. So when a vehicle is born, the sensors are put in right at the time of its birth as an OEM fitment rather than leaving it to the customer to buy it as an aftermarket fitment.”

The three-dimensional way
Nesh LIVE’s specialisation is that it works with manufacturers early on and tries to integrate its products into the manufacturing line. That way, the whole ecosystem benefits from quality data. In order to build intelligent insights on data, connectivity has to have all the dimensions, from vehicle data to user-behaviour to the environment. The start-up attacks the automotive OEMs’ problems in this three-dimensional way. Doing this provides insights not just for the manufacturers but for the entire network – everyone in the chain is allowed to see and access information that they are allowed to see and access.

The rating system
“Today, we collect close to 100 million data points a day. Nesh LIVE also provides rating systems for the vehicle as a feature, based on the data they get,” says Nathan and goes on, “This rating is useful for the fleet owner.”

The rating system is provided for the vehicle and drivers, and now Nesh LIVE will be extending very similar algorithms for battery rating of electric vehicles. There are a number of applications for battery rating; for one, it helps the user understand the health of the battery. And secondly, as these batteries come up for reuse in other sectors, the grading system will help decide their afterlife in the long run. In fact, the vehicle rating system helps people anonymously compare their own vehicles within their own fleet and other fleets as well.

“In summary, we identify what data is needed and work with the automotive manufacturers. We then extract that data and send it to the cloud. Once that data is sent to the cloud, we run a lot of analytics in the cloud and then provide insights to different stakeholders,” Nathan makes clear.

Nesh LIVE’s SaaS solution – from ICEs to EVs
Some aspects of the SaaS feature are common, while some are industry-specific. “For instance, bus manufacturers want to know when the bus shows the pick-up location in advance. While all applications need to be highly accurate, the accuracy requirements in the bus segment are much higher within SaaS,” Nathan tells us and goes on, “However, in case of construction equipment like earth movers, for instance, there is greater importance to monitoring its working hours rather than accuracy of its location since it is mostly restricted to select zones. Hence, there are small variations from segment to segment. Even EVs have some variations that we are addressing right now.”

Elaborating further on this, Nathan says, “The EV industry is very interested in having a lot of analytics on battery, especially the charging and discharging cycles and health of the battery. This in turn impacts the range of the vehicle, and the range of a vehicle is dynamic. The dynamic range prediction needs to take into account, along with the driver behaviour, such as braking and speed, the usage of the vehicle, the environment, the road surface etc.”

“The SaaS offerings include the mobile app for the driver. For example, the driver gets push notifications based on what we see in terms of his/her handling the vehicle, the way he/she drives, the battery being due for service etc. Besides, we also educate and engage the user for best practices of the EV vehicle,” he adds.

From mobile applications to vehicle connectivity solutions
In fact, Nesh LIVE was initially into building mobile applications for the fleet industry when the product was launched in 2015, before venturing into vehicle connectivity solutions. However, the transition wasn’t too difficult as the two fields are very related, Nathan claims. He asserts, “When we started back in 2015, we started with applications on the phone, predominantly focused on the driver dimension. We provided the driver with an app, like Ola or Uber do today, and basically tracked the phone. The industry had just begun to explore other forms of connectivity of tracking a vehicle back then. So what started in 2015 as GPS tracking and reporting has slowly morphed into a huge vehicle intelligence and analytics platform.”

GPS tracking was, in truth, seen as a low-end commodity product back in 2015. “So when we approached large automotive suppliers with our solution, they approached it cautiously,” Nathan tells us and continues, “However, we had to really convince them that while today it is only GPS, tomorrow it will be the black box of the vehicle – like the Wi-Fi of a house – enabling connectivity and becoming the point of access to the internet.”

Therefore, while the transition for the company from a technical perspective wasn’t much, convincing customers to adopt the technology and telling them that it would morph into providing intelligence for the vehicle and improving its efficiency and safety was difficult back then. “However, we saw the perspective change after 2019. Today, the end-user wants intelligent insights,” Nathan explains.

He further adds that Nesh LIVE has also created virtual sensors that direct the load of the vehicle. “We can tell if a vehicle is travelling with or without load by algorithms. This has further increased the utilisation of the vehicle,” he informs.

Reinventing and staying ahead
While the start-up has come a long way since its inception, it has to face competition like any other organisation and industry. Nathan cites that Nesh LIVE has competition at two levels – the IoT level and the transporter level.

“The IoT-level competition is quite generic and not focused on automotive; data is collected from any industrial equipment, is processed and analytics on it is provided. It is very broad-based,” he explains and goes on, “On the other hand, Nesh LIVE is very automotive-niche; we have people with experience in automotives and we have worked with automotive companies for nearly seven years. Therefore, we have built up a lot of domain knowledge that comes in handy to provide advanced analytics.”

“At the transporter level, one will find companies providing good GPS tracking solutions to transporters. These competitors are at the transporter level, meeting their respective needs,” Nathan further explains.

Coming to where Nesh LIVE stands out, Nathan highlights, “Our start-up does not provide just for the transporters. Our USP is that we provide a lot of features for the auto manufacturer, including the dealers and service network of the manufacturer. And all of this is automated as a production line fitment at the manufacturing line. So we try to stay ahead by being domain-focused and being a very holistic end-to-end player for the ecosystem – not just for the transporter.”

But staying ahead of the competition is not enough. Nesh LIVE has also been constantly working on enhancing its SaaS platform. The start-up invests 20-30 percent into new R&D initiatives of SaaS and is continuously improving. In fact, it has customers in Canada and has ongoing trials in Dubai and the US. Moreover, it has already run some trials in Nigeria.

Cater to the automotive ecosystem
Today, it’s all about providing intelligent insights, which has been a pull from the end-users themselves. The end-users want to increase their vehicle utilisation and get more revenue out of it. What’s more important is that the software architecture has to show agility for the vehicle from the very first day. Therefore, SaaS technology will not only improve the safety but also the efficiency and operation of every vehicle, and last but not least, help cater to the automotive ecosystem.

Comments (0)

ADD COMMENT

Link Copied!

Japanese technology company Pioneer Corporation has announced it will attend CES 2026 in Las Vegas from 6-9 January 2026. The company plans to showcase its recent accomplishments in devices and solutions for software-defined vehicles (SDVs) and motorcycles.

These solutions leverage Pioneer's expertise in in-vehicle acoustic environments, human-machine interface (HMI) and connectivity technologies.

The presentation will cover several areas:

• Integrated Sound Platform: This platform is scalable, allowing diverse automakers to install Pioneer's or other vendors’ sound solutions tailored to their models. The software-enabled hardware design allows for lighter parts and components, contributing to lighter vehicles and improved fuel economy, while optimising costs. Visitors can experience three types of sound systems (entry-level, premium, and luxury) in a demo vehicle.
• Spatial Audio System: An advanced audio system, adaptable to vehicles including older models, provides drivers and passengers with a high-quality spatial audio experience. This innovation is the culmination of Pioneer’s expertise in in-vehicle acoustics, coupled with technologies. Visitors will experience multi-channel spatial audio and a sense of presence in a demo vehicle.
• Entry-level Cockpit Domain Controller (CDC): A newly developed CDC is designed for budget-friendly vehicles, offering a cost-effective alternative for flexible display and control design. This CDC shares fundamental design with Pioneer’s existing IVI software without employing a hypervisor, enabling entry-level vehicles to benefit from cockpits.
• AI-enabled Camera Solutions: Next-generation automotive-grade AI-enabled camera platforms elevate driver safety by enhancing visibility and eliminating blind-spots and also deliver personalised driving experiences. Pioneer will showcase a demo vehicle equipped with ten AI-enabled cameras, designed for factory-installation by automakers, providing the driver with 360-degree surround view during driving, parking, and poor weather scenarios. The company will also showcase its drive recorder portfolio, which encompasses a connected smart camera featuring real-time driver monitoring, alerts and driving diagnostics, as well as digital mirrors, modular dashcams and other accessories available for factory installation and as add-ons to enterprise fleets.
• Connected Solutions for Motorcycles: Software-defined solutions for motorcycles will be unveiled, encompassing meter clusters, onboard camera devices, and other connected solutions. Live demonstrations will showcase services made possible by Pioneer Ride Connect, which integrates Bluetooth Low Energy (BLE) between smartphones and onboard devices, AI technology for enhancing the safety and entertainment of motorcyclists and unique HMIs that facilitate an intuitive user experience.

Comments (0)

ADD COMMENT

Link Copied!

JSW MG Motor India has announced that its popular MG Windsor electric vehicle (EV) has completed a journey from Leh to Kanyakumari, covering 3,757 kilometres in 83 hours and 43 minutes. The journey was undertaken by Mountain Goat, a group of motorsport professionals.

This time is the fastest for an EV to complete the route and has been recognised by the India Book of Records and Asia Book of Records. The company states this marks the Windsor as India’s First EV to undertake this journey.

The Windsor navigated through Ladakh’s high-altitude landscape to the southern coast, showing the car's reliability, range and performance under extreme conditions. The vehicle made 20 charging stops, demonstrating India’s growing fast-charging infrastructure.

The charging points were located using the e-Hub by MG app, which connects users to over 13,000 EV charging points across India through partnerships with 36 charge-point operators. This achievement supports the company's ‘EV Sahi Hai’ campaign.

Vinay Raina, Chief Commercial Officer, JSW MG Motor India, said, “Completing a diverse expedition from Leh to Kanyakumari using an EV in record time is a bold testament to India’s growing confidence in electric mobility and the infrastructure that powers it. This achievement also highlights MG Windsor’s reliability and performance across some of the most challenging terrains in the country. The future of transportation is clean mobility and JSW MG Motor India continues to play a leading role in this transition.”

Sanjay Bhola, Adjudicator, Asia Book of Records, and India Book of Records, said, “Heartiest congratulations to the entire team for this remarkable accomplishment and for setting a prestigious record with both India Book of Records and Asia Book of Records.”

The MG Windsor comes with a 52.9 kWh lithium-ion battery, delivering a certified range of up to 449 km per charge and supports fast charging. The car recently crossed the 50,000 sales milestone in India, the fastest time for an EV in the country.

Since its launch in September 2024, the MG Windsor has been India’s best-selling EV. It features an ‘AeroGlide’ design and ‘Aero Lounge’ seats reclinable to 135 degrees. The centre console includes a 15.6-inch GRANDVIEW Touch Display. The company has since introduced the MG Windsor PRO variant with an extended battery pack and the MG Windsor Inspire, a limited-edition anniversary special.

Comments (0)

ADD COMMENT

Link Copied!

BatteryPool, a start-up focussing on pay-as-you-go access to EV batteries, has raised INR 80 million in a Pre-Series A funding round led by Inflection Point Ventures. The round also included participation from Indian Angel Network (IAN), Chennai Angels, Keiretsu Forum and notable HNIs.

The start-up currently manages over 2,000 batteries across six cities. The funding will be used to scale its battery fleet 10x over the next 18 months and strengthen its nationwide footprint.

BatteryPool uses proprietary hardware and an IoT-connected battery management system to power a sachet-style, pay-as-you-go energy platform for EVs. The company offers a model that allows riders to pay in small daily, weekly, or monthly amounts, making EV usage more accessible.

Vikram Ramasubramanian, Inflection Point Ventures, said, “As an emerging economy that's adopting EVs, India holds immense potential that can be unlocked through innovative, flexible solutions. Where commercial operation of EVs is concerned, fast and efficient charging becomes vital because any delay directly leads to a loss of time and hence revenues. BatteryPool addresses this by providing seamless, pay-as-you-go access to charged batteries, helping riders and businesses be constantly mobile. In addition, the company monetizes batteries through their complete lifecycle, creating multiple revenue streams out of one single asset.”

Ashwin Shankar, Founder, BatteryPool, said, “The sachet model transformed how Indians consumed everything from mobile data to daily essentials, EVs are next. By bringing sachet-style, pay-as-you-go energy to batteries, we’ve made electric mobility affordable and accessible to the masses. As we move forward, we’re focused on strengthening the ecosystem, building battery access, improving the user experience, and supporting the everyday rider as the country transitions to electric mobility.”

BatteryPool was founded in 2020 by Ashwin Shankar, an Electrical Engineer who previously worked at Schlumberger and NASA.

Comments (0)

ADD COMMENT

Link Copied!

The Union Cabinet, Chaired by Prime Minister Narendra Modi, has approved a Scheme to Promote Manufacturing of Sintered Rare Earth Permanent Magnets with a financial outlay of INR 72.8 billion.

The initiative aims to establish 6,000 Metric Tonnes per Annum (MTPA) of integrated Rare Earth Permanent Magnet (REPM) manufacturing in India. The government states this will enhance self-reliance and position India as a key player in the global REPM market.

REPMs are types of permanent magnets vital for electric vehicles, renewable energy, electronics, aerospace and defence applications. India’s demand for REPMs is met primarily through imports, but consumption is expected to double by 2030 from 2025.

The scheme will support the creation of integrated REPM facilities, covering the conversion of rare earth oxides to metals, metals to alloys and alloys to finished REPMs. This step supports the Atmanirbhar Bharat Abhiyan and India's Net Zero 2070 commitment.

The total financial outlay of INR 72.8 billion consists of INR 64.5 billion towards sales-linked Incentives on REPM for five years. While the remainder INR 7.5 billion towards capital outlay for setting up 6,000 MTPA of manufacturing facilities.

The total capacity will be allocated to five beneficiaries through a global competitive bidding process, with each receiving up to 1,200 MTPA of capacity.

The scheme duration is seven years from the award date, including a two-year gestation period for setting up the integrated facility and five years for incentive disbursement.

The government states this initiative is a step towards strengthening the domestic REPM manufacturing ecosystem and enhancing competitiveness in markets globally.

Shailesh Chandra, President, SIAM, “The Indian automobile industry welcomes the Government of India’s newly announced scheme to promote the domestic manufacturing of Rare Earth permanent magnets, with an allocated outlay of INR 72.8 billion. This initiative is a significant step toward building a resilient and stable supply chain, particularly for components and sub-assemblies essential for the production of electrified vehicles.  
The scheme is expected to accelerate adoption of clean mobility solutions and support India’s broader sustainability goals. By strengthening indigenous manufacturing capabilities, it will contribute to reducing carbon emissions and lowering dependence on crude oil imports, further enhancing the nation’s energy security.”

Vikrampati Singhania, President, ACMA, “ACMA wholeheartedly welcomes the Cabinet’s approval of the REPM Manufacturing Scheme. This is a strategic and forward-looking intervention that addresses one of the most critical gaps in the EV and advanced mobility ecosystem. Rare Earth Permanent Magnets are foundational to electric motors and high-efficiency systems, and the establishment of a domestic, integrated manufacturing base will significantly strengthen India’s technological competitiveness. This initiative will not only reduce import dependence but also provide long-term resilience to the automotive supply chain, encourage investments in advanced materials, and position India strongly in global value chains for EVs and clean energy. We commend the Government’s vision and remain fully committed to supporting the industry in leveraging this opportunity for innovation, value creation, and Atmanirbhar Bharat.”

Stephane Deblaise, CEO, Renault Group India, “The Government’s decision of investing INR 72.8 billion for India’s first integrated Rare Earth Permanent Magnet manufacturing scheme is a pivotal step in strengthening the nation’s self-reliance aspirations. This initiative reflects India’s strategic intent to strengthen its rare-earth refining capabilities and accelerate high-value manufacturing.  For the automobile sector, localizing rare earth magnets will boost growth for both auto OEMs and component manufacturers, support clean energy powertrains, reduce import dependence, deepen the domestic value chain and enhance long-term competitiveness. We welcome this vision and look forward to contributing to a robust, future-ready mobility landscape that supports India’s sustainable growth and its ambition to become a global automotive hub.”  

Jaideep Wadhwa, Director, Sterling Tools, "The Government scheme to invest nearly INR 75 billion in Sintered Rare Earth Permanent Magnet production is a very timely and welcome move.  This, along with the plans for semiconductor and cell manufacturing, reaffirms the country’s commitments to electrification. However, this one initiative, aimed at adding 6,000-tonne capacity over seven years, will not be a panacea for all REM availability issues. India must also promote technologies to reduce the overall dependence on rare earth magnets. A holistic solution must include development of magnet free motor technologies. Fortunately, great progress has been made in magnet free technologies in recent years. Indian OEs and Tier 1s need to work together to commercialise these technologies at the earliest."

Comments (0)

ADD COMMENT

Link Copied!