The automotive industry is undergoing one of its biggest disruptions ever, what’s with consumer demand, government policies and the latest technology making their way into the vehicles of tomorrow.

To bring forth discussion and ignite conversation around the topic of Vehicle Dynamics & ADAS (Advanced Driver Assistance Systems), SAEIndia Northern Section recently held a two-day seminar ‘Motion In Control-IV 2025’ on 6 February 2025. It featured presentations, live demonstrations and a panel discussion, at Global Automotive Research Centre (GARC), Chennai.

The event was supported by ICAT, Maruti Suzuki India, ATS, GARC, AB Dynamics, Tenneco, JK Tyre, 4active, Applus IDIADA, ZF, Stahle, CEAT, Applied Intuition, Rane, Gabriel, Continental, MRF, OXTS and Kiriu Corporation. Motoring Trends was the official media partner for the event.

It brought together industry experts from automakers, component manufacturers, testing equipment manufacturers and even educational institutions to discuss, debate and plan the way forward.

It is no secret that various factors such as consumer awareness, innovative technologies and regulatory push are enabling automakers to incorporate various sensors and AI-enabled tech such as ADAS to become a common sight.

What’s more, while these technologies are quite popular in developed markets, they cannot be simply copied-pasted in India; the adoption is not quite so simple.

The two-day open platform brought forth industry experts to share their views on how conventional vehicle dynamics solutions are paving the way for sensor-based technologies. This not only makes the vehicles safer but also opens the doors for new ways to look at vehicle design, validation and even certification for India-specific challenges.

Day 1

The first day of the event saw Vivek Trivedi, Executive Vice-President – Engineering, Maruti Suzuki India share his views on the topic of ‘Insight of Future Technologies in India related to Vehicle Dynamics & ADAS’.

Dr. Subramaniam K, R&D Head at Ashok Leyland gave a presentation on ‘Vehicle Dynamics in EV: Advantages and Challenges’.

Renji Issac, Senior Vice-President Research & Development, CEAT presented his views on ‘Tyre development in a virtual world’.

Dr. V. Vikraman, Senior Vice-President, Research & Development, Mahindra & Mahindra, gave insights on how the automaker was using the latest technology and tools for development of its high-performance SUVs.

Dr. Ramadhas Arumugam Sakuthalai, Director, GARC, spoke about how Indian testing agencies were prepared to support the automotive industry for their testing needs when it came to Vehicle Dynamics and ADAS solutions.

Amardeep Singh, Vice-Chair, SAEINS and Convenor MIC-IV, and VP – Engineering, Maruti Suzuki India set the context for plenary sessions.

This was followed by Dr. Peter Pfeffer, CEO, Mdynamics presenting his thoughts on ‘Advance Driving Characteristics Development Through Performance – HIL (Hardware in Loop) and Driving Simulator.

The audience also got to understand on what was happening in the field of validation and release of L2/L3 ADAS at scale by Aniruddha Reddy, Head of Sales EMEA & India, Applied Intuition.

In a joint presentation, Piyush Ghongade, Head- Vehicle Dynamics, CEAT and Jagdish Chauhan, Team Lead – NVH, 4W, CEAT spoke about the ‘Role of Vehicle Dynamics in Advanced NVH Tyre Tuning: Challenges and Solutions.’

Dr. Roshi John, Founder & CEO, RoshAI introduced the company’s approach towards self-driving vehicles.

Dr. Rajesh Kannan Megalingam, Associate Professor, Department of Electronics & Communication Engineering, School of Engineering, Amritapuri, gave a presentation on ‘Exploring Autonomous Vehicle Scenarios in Indian Roads: Smart Centre Case Studies’.

The last session of the day saw Vipul Dave, Senior Business Development Manager – UK, Greater Europe & India AB Dynamics give his perspective on Future Trends in ADAS Testing.

Balaji Lenin, General Manager, Rane Brake Linking and Michninari Ishikawa, Manager, Nisshinbo Brake, spoke about the Brake friction material for advanced vehicle technologies.

Jojo Chacko, Technical Product Expert, Vector, spoke about ‘Addressing Challenges in Vehicle Dynamics for ADAS’.

Raunak Santosh, DGM Head – Chassis & Active Safety, IDIADA gave a presentation on ‘Vehicle Dynamics – In the age of new Technological Revolution.’

Day 2

The second day of the event saw Ms. K Rajrajeswari, Senior Engineer, GARC and S Perumal, Manager, GARC gave a presentation on Vehicle Dynamics & ADAS Testing Solutions at GARC.

Sunil Patil, Director Engineering, ZF India spoke about the ‘Scalable ADAS Systems for Emerging Markets’.

Prof C Lashmikanathan of Amrita School of Engineering, brought in the academic perspective on how educational institutions were accelerating vehicle dynamics development using modern test environment and tools.

Cederic Asselineau, Business Development Manager, Stahle, spoke about the evolution in Robotics and Software for human driving style imitation.

Steve Boyle, MD, Moshon Data, shared his view on ADAS & lack of knowledge surrounding it with everyday users.

Prakash Abhayanker, Head India Operations – 4active Systems brought in his perspective on what the Future of ADAS Testing meant for the company.

Rejin Sathianesan, Senior Technical Expert, Bosch gave a presentation on Securing ADAS: ‘Protecting the future of ADAS system’.

In the last session for the event, a panel discussion took place on the topic of ‘Navigating the Future: Bridging ADAS and Vehicle Dynamics for Smarter Driving’. The panellists included – Bob Rupani, Veteran Auto Journalist; Balasubramanian N, VP – Product Engineering, Renault Nissan Technology & Business Centre in India; Nagarajan, Vice-President, SAE India; Ramanathan, Vice-Chair, SAEINS & MD, ATS and Hari Krishnan M, Co-Convenor MIC-IV & Senior GM, Engineering, Maruti Suzuki India. A range of topics were discussed ranging from how automakers and suppliers had to make the latest technology work in India but also making it more robust and affordable. The panel was moderated by Nilesh Wadhwa, Assistant Editor, Motoring Trends.

The event also saw partner organisations give demonstrations on technologies such as – Automated Emergency Braking (AEB), self-parking technology, automatic braking and cruise control among others.

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Bengaluru-based design and technology services major Tata Elxsi and Japanese auto major Suzuki Motor Corporation have inaugurated the Suzuki–Tata Elxsi Cloud HIL Centre in Trivandrum, India.

The new centre is Suzuki’s first full-vehicle cloud-enabled Hardware-in-the-Loop (HIL) validation facility and represents the second engineering centre established under the Tata Elxsi–Suzuki partnership, following the Offshore Development Centre (ODC) in Pune.

The new facility is engineered for early-stage, full-vehicle simulation and validation through a cloud-native infrastructure. It will allow the Japanese automaker’s development and test teams to remotely access HIL infrastructure integrated with Electronic Control Units (ECUs) – reducing reliance on physical prototypes and accelerating validation cycles across R&D centres worldwide. This aligns with Suzuki’s roadmap for Software-Defined Vehicles (SDVs), reinforcing a shift toward software-led, scalable development.

Being purpose-built, the facility integrates Tata Elxsi’s domain expertise in automotive Verification and Validation (V&V), test automation and simulation, which it claims enables transformative advancements in development speed, quality and future readiness.

The Cloud HIL Centre is part of Suzuki’s global ‘SDV Right’ strategy for Electrical and Electronic (E/E) Virtual Development, which is set to play a foundational role in delivering continuous integration, faster release cycles and system reliability.

Katsuhiro Kato, Director and Executive Vice-President, Suzuki Motor Corporation, said, “The Suzuki-Tata Elxsi Cloud HIL Centre is a new base that leverages Tata Elxsi's expertise and deep experience to build an advanced and efficient development system. We hope that Suzuki will promote virtualisation to realise minimisation of energy and contribute to the development of next-generation mobility significantly."

Manoj Raghavan, CEO and Managing Director, Tata Elxsi, said, “We thank Kato-san and Suzuki Motor Corporation for their continued trust. This new Cloud HIL Centre builds on the strong foundation of our Pune ODC and marks a forward leap in our SDV-focused collaboration. It reflects our shared vision for sustainable and smarter mobility.”

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L&T Technology Services (LTTS) has launched PLxAI, a new proprietary generative AI (GenAI) framework designed to accelerate and optimise the product development life cycle for its global clients. The framework, developed by the company's in-house experts, aims to streamline the process from initial concept to post-launch support.

PLxAI leverages both generative and conventional AI to offer a comprehensive solution for developing scalable and reusable solutions across the entire product development process. It is built with a versatile architecture that makes it adaptable for both embedded systems and software development.

A key feature of PLxAI is its ability to capture and utilise existing knowledge, including an organisation's internal or 'tribal' knowledge. This helps it provide context-aware insights that enhance product engineering. The framework also integrates smart prompting and contextual intelligence to improve every stage of the process, from initial design to final validation and aftermarket support.

LTTS has already deployed over 36 use cases of PLxAI, with an additional 35 in the design phase. These applications span various stages of product development, including:

• Concept Design: Assisting with competitive analysis and technology scouting.
• Component Design: Generating specifications, diagrams and calculations.
• Validation Planning: Automatically creating Design Validation Plans and DFMEA templates.
• Failure Mode Analysis: Generating customisable FMEA documents using organisational templates.
• Digital Twin Integration: Supporting both physical and virtual testing workflows.
• Agentic Workflows: Using proactive agents to automate multi-step engineering tasks.

Alind Saxena, President & Executive Director - Mobility & Tech, L&T Technology Services, said,“This is a proud milestone for Team LTTS. The development of PLxAI by our in-house AI experts is a testimony to LTTS’ engineering and technology capabilities. It reaffirms our deep commitment toward driving global client success across Mobility, Sustainability and Tech leveraging the power of AI and Gen-AI based offerings. The enthusiasm from our global clients has been remarkable, with deployments already underway across multiple domains.”

By accelerating innovation and optimising costs, LTTS believes that PLxAI will redefine how businesses approach product development, unlocking new avenues for growth and efficiency.

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Mahindra & Mahindra, one of the leading SUV manufacturers in the country, has announced that extended its partnership with Dolby Laboratories to equip Dolby Atmos audio, to its new XUV 3XO SUV.

This move will make XUV 3X0 REVX A variant, the most affordable SUV globally at INR 1.2 million, to feature the immersive audio technology.

For the unversed, Dolby Atmos was originally developed for cinemas, which features a multidimensional sound experience that places listeners directly within the audio, revealing details with unparalleled clarity and depth.

The Dolby Atmos system is now available in the REVX A, AX5L, AX7 and AX7L variants of the XUV 3XO. Each of these models will come equipped with a six-speaker audio layout that has been meticulously tuned to the vehicle’s unique cabin architecture. The top-tier AX7L variant will further enhance the experience with an additional subwoofer for deeper bass and a truly cinematic soundscape.

R Velusamy, President of Automotive Business (Designate), Mahindra & Mahindra, stated that the introduction of Dolby Atmos in the XUV 3XO, particularly at a sub-INR 1,2 million price point, ‘redefines in-cabin audio with immersive sound for a larger group of general consumers.’

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Helm.ai, an autonomous driving AI software company, has signed a multi-year joint development agreement with Japanese auto major Honda Motor Co., to accelerate development of Honda’s next-generation self-driving capabilities, including its Navigate on Autopilot (NOA) platform.

The partnership will leverage Helm.ai’s full stack real-time AI software and large-scale autlabeling & generative simulation foundation models for development and validation. Honda will utilise it on Advanced Driver Assistance Systems (ADAS) for production consumer cars.

Helm.ai on its part will provide its full suite of products geared toward highway and urban autonomy, including its perception stack (Helm.ai Vision), vision-based real-time path prediction AI (Helm.ai Driver) and generative simulation models (VidGen-2, GenSim-1, GenSim-2 and WorldGen-1). The solution is powered by Helm.ai’s Deep Teaching technology, enabling real-time AI systems and offline foundation models pre-trained on large-scale, diverse, multi-modal datasets. This the company shared, can be further adapted to meet Honda’s specifications for safe, reliable and scalable deployment.

Honda’s NOA system utilises an end-to-end (E2E) AI architecture that controls everything from environmental perception to decision-making and vehicle actuation. It is designed as a partially automated system, which currently requires constant driver attention, supporting both highway and complex urban driving.

The Japanese automaker aims to scale this E2E technology across a broader vehicle lineup and is developing a system that highly assists in operating the accelerator and steering throughout the entire route to the destination, without distinction between regular roads and highways, with mass production targeted after 2027.

Mahito Shikama, Vice-President of Software Defined Vehicle Business Supervisory Unit at Honda Motor Co, said, “This joint development supports Honda’s goal of realising safe and affordable automated driving technologies for our global customers. Through our collaboration with Helm.ai, we are advancing the development of AI technologies that enhance the real-world applicability of autonomous driving systems, bringing us closer to a future with zero traffic collision fatalities.”

Vladislav Voroninski, CEO and Founder, Helm.ai, said, “We look forward to entering the next phase of production development with Honda, as they expand their in-house efforts to deploy cutting edge autonomous driving technologies in mass market vehicles. This joint development highlights our shared vision of enabling AI-powered mobility at scale.”

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