Enhancing Vehicle Safety With Vision

Offering vision-based, cloud-connected intelligent dash cams that integrate visual insights and provide a unique and actionable feedback on driver behaviour in real-time, Netradyne – a Bengaluru-based company – is working towards enhancing safety on the road.

With products that are capable of monitoring subtle driving patterns, from adhering to traffic rules to identifying risky behaviour, the products that Netradyne is presenting capture and process data and learn continuously from new data points.

“The focus area is on increasing precision in safety systems with the goal of achieving near-perfect accuracy. The second major product is an advanced drowsy detection system,” informed Vinay Rai, Executive Vice President – Engineering, Netradyne.

Stating that the products enhance vehicle safety, fleet operations and are an outcome of much innovation, he averred, “Currently available in the US, they will be soon introduced in India.”

Engineered to integrate additional accessories mounted on the windshield to improve driver monitoring accuracy, a critical element in the case of commercial vehicles particularly, the products aim at creating a more reliable system capable of detecting fatigue in drivers with greater precision.  

Revealing that the company is making strides in predictive analysis using large language models and massive data sets that have been accumulated over billions of kilometres of driving, Rai said, “With a potential to predict the behaviour of various agents on the road including vehicles, pedestrians, animals and even objects, the technology, by analysing the data, can anticipate actions before they happen, providing a smoother and safer driving experience.”

An exciting development being the integration of vision-based technology into mapping systems, which is unlike the traditional crowd-sourced data that rely on surveys and can be out-of-date, Netradyne is employing real-time data that is captured by its system directly from vehicles that ply on the road.

What this does is to allow for quicker updates such as the identification of newly installed traffic signals, which are immediately processed and uploaded to the cloud.

Stating that an advanced drowsy detection system will be launched in H1FY26 in India, Rai said, “In the realm of fleet management, the company is also expanding its platform to offer more than just safety features.”

Planning to launch a comprehensive fleet management tool by early next year that will help companies monitor key metrics like vehicle location, driver behaviour and vehicle health in real-time, Netradyne is operating development centres in Bengaluru and San Diego, US.

Operating in almost a dozen countries including the US, UK, India, Australia and Canada, the company’s system has detected over a billion alerts across various regions. Pursuing a goal to provide businesses with critical insights into their fleets and help identify top-performing drivers and those in need of coaching, the company is catering mainly to a B2B market of commercial vehicles.

It is driving much of the innovation and tech development from India.

Market opportunities

With the research and development workforce in India accounting a major share of the developments, Netradyne – offering solutions to fleets diverse in nature – is looking at its home market in India with the confidence that the rate of adoption of driver safety systems will grow fast and steadily.

“The perception of vision-based safety systems in India is evolving, albeit slowly. India remains a cost-sensitive market, where many businesses and individuals prioritise affordability over advanced safety technologies,” Rai expressed. “There is a growing awareness about the long-term benefits of such systems, especially in terms of preventing accidents and reducing liabilities,” he said.

The change in perception is being driven by several factors, including MNCs in the commercial fleet or logistics space adopting technologies like these for safety and brand positioning. Rai averred, “While India is still several years behind developed markets in terms of safety culture and the adoption of advanced technologies, the trend is definitely moving in a positive direction. The growing awareness, both at the consumer and business levels, suggests that this shift will continue over time, even if it doesn’t happen overnight. Overall, the market for vision-based safety technologies in India is in its early stages but is showing signs of growth.” 

The company’s biggest market is the United States, which has been the focus since the company's early days in 2015. It also made a strong presence in India, UK, Canada, Mexico and Germany.

The Automotive Research Association of India (ARAI), an autonomous body under the Ministry of Heavy Industries, Government of India, has announced the readiness of its ambitious and pioneering project, the ‘ADAS Test City’.

The new facility spread across 20 acres in Takwe near Talegaon, Pune, is designed as a pseudo city to replicate the diverse road conditions in India, which will be instrumental to test and validate Advanced Driver Assistance Systems (ADAS) in a safe, secure, repeatable and controlled environment. The idea is to support the development of ADAS solutions to meet the real-world scenarios in India. The ADAS Test City is also the first-of-its-kind such dedicated facility in the country.

Furthermore, ARAI also announced that it will host ‘The ADAS Show’ in association with Aayera, at the new facility on 12 December 2025, where it expects automakers, tier 1 suppliers and technology companies to showcase their innovation and test vehicles.

Dr. Reji Mathai, Director, ARAI said, “ADAS are pivotal in enhancing road safety, and ARAI remains committed to driving the adoption of safe, smart, and sustainable mobility solutions across industry. Our upcoming ADAS Smart City Track represents a landmark initiative – India’s first dedicated proving ground designed to enable automotive and auto-tech manufacturers to rigorously test and validate their technologies in real-world conditions. We thank the Ministry of Heavy Industries for their gracious support under their Capital Goods Scheme which has enabled us to install the modular infrastructure for Verification and Validation of ADAS at the Test City. This facility will play a crucial role in advancing ADAS capabilities by empowering manufacturers to deliver best-in-class safety solutions to consumers. Moreover, this ADAS Smart City Track will not only facilitate but will boost indigenous ADAS/AV technology development from the budding start-up ecosystem. Hence, events such as The Adas Show, organised in collaboration with Aayera, are instrumental in fostering open dialogue and collaborative innovation in the realm of intelligent mobility. We look forward to insightful deliberations and a successful event on 12th December 2025.”

Syed Fareed Ahmed, Director, Aayera, added, “THE ADAS SHOW is India’s definitive platform where automotive leaders, technologists, and innovators converge to showcase and discuss the most advanced driver-assistance and safety technologies. The previous editions were inaugurated by Dr. Hanif Qureshi, IPS, Additional Secretary (Automobiles), Ministry of Heavy Industries, Government of India at ICAT, and witnessed participation from leading OEMs such as Honda, JSW MG Motors, BMW, Volvo, Mahindra & Mahindra, Tata Motors, Maruti Suzuki India, alongside global technology leaders including Bosch, ZF, Valeo, Harman, Starkenn, Rosmerta, Dassault Systemes, NXP, Uno Minda and many more. The Adas Show is a dynamic and engaging event that unites vehicle manufacturers, ADAS technology companies and testing equipment providers to present cutting-edge innovations in real-world scenarios.”

Bengaluru-headquartered engineering R&D service company L&T Technology Services has inked a strategic partnership with Silicon Valley-based SiMa.ai, a leader in Physical AI. The partnership will focus on driving AI-driven solutions across mobility, healthcare, industrial automation and robotics.

As per the understanding, LTTS’ will combine its deep engineering expertise and domain focus with SiMa.ai’s MLSoC ONE platform and software SDK. SiMa.ai will deliver industry-leading AI hardware and software solutions by leveraging LTTS’ core engineering capabilities and human capital investments across key areas such as in-vehicle infotainment (IVI), AD/ADAS, industrial automation & robotics and healthcare.

Amit Chadha, CEO & MD, L&T Technology Services, said, “SiMa.ai cements LTTS’ position as a leader in AI-led ER&D solutions. By combining SiMa.ai’s groundbreaking AI computing technology with our expertise in design and implementation, we are empowering clients across robotics, mobility and healthcare to accelerate time-to-market, enhance operational efficiency and deliver unparalleled value. Together, we are driving the industry forward, embedding intelligence into innovative solutions that are sustainable and scalable.”

Krishna Rangasayee, Founder & CEO, SiMa.ai, said, “Our collaboration with LTTS symbolises the synergy required to scale physical AI applications globally. LTTS brings unmatched engineering capabilities and client reach, making them an ideal partner. By working together, we enable industries to harness the full potential of AI, delivering high performance and power efficiency to clients while simplifying the adoption process.”

Rapido, a leading ride-sharing platform in India, has joined forces with the Jaipur Police Commissionerate to launch a new initiative focused on improving women's safety in the city's public transportation. This partnership, which follows a week-long awareness campaign, will see the installation of dashcams in 100 Rapido cabs to enhance ride monitoring and emergency response times.

Rapido stated that at present, 40 percent of its cab users in Jaipur are women. The initiative, titled ‘Sashakt Nari – Zimmedari Hamari’ (Empowered Women – Our Responsibility), was flagged off by Jaipur Police Commissioner Biju George Joseph and Deputy Commissioner of Police Rajarshi Raj. The campaign underscores the shared responsibility of citizens, service providers and law enforcement in ensuring women can travel safely and with confidence.

Rajarshi Raji said, "Women's safety is a collective responsibility that goes beyond the role of the police. When communities, technology partners, and law enforcement work together, we can create a safer and more supportive environment for women. Initiatives like this campaign help build confidence, enabling women to move freely for work, education and daily life."

Sudipta Sen, Senior Manager at Rapido Cabs, noted, "At Rapido, safety is not an add-on; it is the foundation of every ride. With 40% of cab users in Jaipur being women, our collaboration with Jaipur Police focuses on practical measures that can make every journey safer and more reassuring. By introducing dashcams, providing 24x7 support, and driving awareness campaigns, we are working to make mobility safer, inclusive and truly empowering for women. Our goal is to ensure that every woman in Jaipur should be able to travel with confidence and see mobility as a catalyst for her independence and participation in the city’s growth.”

The dashcams will supplement Rapido's existing safety features, which include an in-app SOS button, real-time ride tracking and a call-masking feature for female customers.

In a major move set to redefine global connectivity for mobile assets, Luxembourg-based OrbitsIQ Global (OIQ) has completed the acquisition of Munich-based NewSpace startup, UNIO Enterprise. The deal, which combines UNIO’s pioneering connectivity software with OIQ's satellite and terrestrial network capabilities, aims to provide seamless, uninterrupted service to millions of vehicles, boats, planes and autonomous systems worldwide.

The merger is poised to create a ‘ubiquitous bridge’ between cellular and satellite networks, ensuring constant connectivity for mobile assets. The partnership is a significant step towards enabling critical technologies like autonomous driving, smart logistics and predictive maintenance, all of which rely on uninterrupted data flow.

Katrin Bacic, CEO, UNIO Enterprise, said, "Joining OIQ Global marks a turning point for UNIO. With our connectivity expertise and OIQ’s constellation vision, we will redefine how mobility assets connect. This partnership allows us to accelerate our roadmap and deliver the next generation of intelligent connectivity across terrestrial and satellite networks for industries such as automotive, agriculture, logistics and maritime sectors."

Joseph J Euteneuer, CEO, OIQ Global, said, "We are delighted to welcome UNIO Enterprise into the OIQ Global family. Their AI-powered smart-switch connectivity technology is the perfect complement to our global anywhere anytime connectivity vision. Together, we will establish a seamless, multi-band mobility connectivity capability that unlocks new frontiers in efficiency, safety and operational insight around the world."

The companies believe this acquisition positions Europe at the forefront of global telematics innovation, strengthening the continent’s leadership in a field where mobility connectivity has become as essential as fuel.