After three years, the Automotive Testing Expo will return to India in April 2023. The show will avail the platform to host the most up-to-date technologies in ADAS and autonomous vehicle testing, NVH measurement tools, test rigs, simulation packages, durability testing technologies, crash testing, dynamometers, emission measurement systems and dynamic assessment tools, as well as countless service providers such as proving grounds and test facilities. The German edition, which will take place between 13 and 15 June 2023 in Stuttgart, will be hosted on a bigger scale with expected exhibitors of more than 450.

In light of the evolving dynamics of the automotive testing industry, organisers of the upcoming Automotive Testing Expos in Germany and India are placing big bets on the events.

The Indian edition of the Automotive Testing Expo will take place between 18 and 20 April 2023 in Chennai, while the German edition will happen between 13 and 15 June 2023 in Stuttgart. Apart from these two editions, the show will be hosted in Korea, China and US.

Tony Robinson, Founder and CEO of UKIP Media & Events, said, “After three years, we are once again hosting the Automotive Testing Expo in India. It is a long gap. We received a terrific response when we announced a few weeks ago that we would return to Chennai in April 2023. Many very excited companies want to exhibit their new and existing technologies. We will find people in India who haven’t had a chance to see the new things available in the automotive testing industry. They will be very keen to come out and look at everything that’s on show in April next year. So we are excited.”

Automotive Research Association of India (ARAI), Automotive Test Systems, DEWESoft India Pvt Ltd, Keysight Technologies India Pvt Limited, MTS Systems Corp and National Instruments are others who have confirmed their participation. In 2020, the Indian edition of the Automotive Testing Expo hosted 125 exhibitors and the same number is expected for the upcoming edition.

The Germany show did not take place in 2020 and 2021 thanks to the Covid pandemic. However, the show came back in 2022, which Robinson terms as a ‘fantastic show’. “Visitors came to the show for three days to see the latest technology in action and to learn about their uses and advantages. I would expect it’ll be even more fantastic in 2023. We expect to see more people come in because this year there has been a transition between the pandemic and people coming out and feeling comfortable,” added Robinson.

The Stuttgart Automotive Testing Expo, which takes place concurrently with a show on ADAS and autonomous vehicle technology, is expected to include between 450 and 500 exhibitors. “As a result, all major players are back in operation and prepared to display. There will also be numerous new businesses and start-ups along with the established major automakers,” said Robinson. The last edition in Stuttgart witnessed over 300 exhibitors.

Leading companies such as Anthony Best Dynamics; Applus+ Laboratories; DEKRA; DEWESoft GmbH; Diversified Technical Systems, Inc.; dSPACE GmbH; Keysight Technologies; Link Engineering Company; MTS Systems Corporation; National Instruments Germany GmbH; Robert Bosch; Rohde & Schwarz GmbH & Co KG; Siemens AG; ZF Friedrichshafen AG; SGS; TUV SUD Product Service GmbH; Michigan Scientific; Photron and others will exhibit at the Stuttgart show.

Despite the challenges brought on by the Covid pandemic, the organisers are closely monitoring the shifting trends in the automobile and automotive testing industries, which aids in their show planning. “Our job is to make sure we keep an eye on the developments and track down the new businesses that are entering the market. And we always act in that way. We take care to stay in touch with the important figures in the field of automotive testing engineering. We are dealing with a highly specialised community, so it’s essential that we are tracking and communicating and discussing with the automotive testing teams that cover many different facets of engineering. Our responsibility is to establish connections with all of the new businesses that are entering the sector. When marketing an event, we are in touch with the right people. It’s not frightening; it’s just what we do,” explained Robinson.

The shifting focus of the global auto industry from ICE vehicles to electric, autonomous and shared vehicles presents a wide range of opportunities and challenges, and this transition reflects on automotive testing as well. “The automotive testing market is exciting and in transition. We have been in the automotive testing world for nearly three decades, and any industry will have a transition. There’s no evidence that the big players are dropping by the wayside. Companies that are very ICE testing-oriented are not likely to come out exhibiting. This is not a great period for them. But then again, the rise of the battery car and battery testing (and range testing) and a lot of other things that we’ve been talking about, like AI and simulation, are things that are bringing new companies in,” added Robinson.

Robinson asserts that the complexity of automobile testing technologies and systems is drastically increasing, pushing the industry for automotive testing very hard. The newest products, services and technology are displayed at the automotive testing expos to help test, development and validation projects move more quickly. Robinson further explained, “The word I tend to use is fidelity. Automotive testing is a relatively young industry; if you go back even to the 1960s and 1970s, a lot of automotive testing was done in real life – physical testing of cars, natural crash testing of cars with human drivers. As the computer and IT industry developed and blossomed, a fascinating automotive test and development engineering industry grew. Higher and higher levels of fidelity are required in automotive testing for infinite and finite environments. We’re in an environment where everything is pushing automotive. Obviously, the electric and hybrid vehicles and batteries themselves need a lot of testing. The range needs a lot of testing. Autonomous vehicles push the boundaries to a completely new level. The growing penetration of software, sensors and AI is giving rise to a whole new range of companies that can enter the industry.”

“In a number of our shows, we have low-cost, smaller booths to enable starts-up and innovation companies, new companies to come to the event without having to spend a lot of money,” added Robinson.

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L&T Technology Services (LTTS), a leading ER&D company, has announced a strategic partnership with thyssenkrupp Steering to set up a software development centre in Pune.

The partnership will bring together LTTS’ expertise in its mobility segment, dedicated to developing safety-critical software for advanced steering technologies, while thyssenkrupp will bring together its global engineering solutions.

As per the understanding, LTTS will establish and manage the software hub in Pune on behalf of thyssenkrupp Steering.

For the unversed, LTTS has expertise on vehicle engineering to next-gen software innovation, while thyssenkrupp Steering has been developing steering systems for many years. The company possesses a deep knowledge of new electrical/electronic (E/E) architectures and software, as well as strong competence in steering technology. Its activities also extend to forward-looking developments such as the Vehicle Motion Control system, which enables higher comfort, advanced safety and highly autonomous driving through the high-level integration of steering, brakes, drivetrain and dampers.

Richard Hirschmann, SVP R&D, thyssenkrupp Steering, said, “We are excited to partner with LTTS to expand our software capabilities in India. This centre will play a crucial role in driving innovation and delivering next-generation steering solutions to our global customers.”

Patrick Vith, CEO, thyssenkrupp Steering, stated, “We are driven by a clear strategic ambition: to be the most trusted partner for steering solutions worldwide. We aim to shape the future of mobility through innovation, operational excellence, and strong global partnerships.”

Amit Chadha, CEO & Managing Director, L&T Technology Services, said, “This collaboration with thyssenkrupp Steering highlights LTTS’ leadership in the mobility space. Our expertise in electrification, hybrid systems, and software-defined vehicle architectures drives intelligent, sustainable mobility, supported by over 250 programs, 350 patents and 45 labs. By adding a prominent Tier-I automotive partner to our portfolio, this partnership reaffirms our role as the go-to innovation partner for future-ready mobility solutions.

Rajkumar Ravindranathan, Chief Business Officer – EMEA & RoW, L&T Technology Services, said, “We are honoured to be part of this significant milestone in thyssenkrupp’s transformation journey. Through this partnership, and by leveraging our deep expertise in building safety-critical, software-led products, LTTS will deliver scale, faster time-to-market, and cost-effective innovation, enabling thyssenkrupp to sustain and grow its market leadership. The Pune center will serve as a hub for cutting-edge software development, including embedded systems, functional safety and cybersecurity, aligning with the growing demand for intelligent and connected vehicle technologies.”

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Accenture, a leading IT services and Management Consulting organisation, has partnered Centre of Excellence in Advanced Automotive Research (CAAR), a research society established by the Indian Institute of Technology Madras (IIT Madras), to offer specialised skilling programs through Accenture’s LearnVantage Software-Defined Vehicle (SDV) Academy.

Targetted towards automotive Original Equipment Manufacturers (OEMs) and Global Capability Centers (GCCs) the initiative aims to develop talent pool to build software-defined vehicles. The program aims to meet the growing demand for skilled professionals in the SDV domain by bridging the gap between traditional automotive roles and the digital skills needed to develop automated driving technology, advanced driver assistance systems (ADAS), electrical/electronic architecture, connectivity and infotainment systems.

The curriculum covers advanced Internet of Things (IoT), embedded systems and software, vehicle safety, communication protocols, cybersecurity, edge computing, cloud virtualisation and industry standards like AUTomotive Open System Architecture (AUTOSAR) and Automotive Software Process Improvement Capability Determination (ASPICE).    

Kishore Durg, Global Lead, Accenture LearnVantage, said, “As vehicles transform into sophisticated software-defined machines, the automotive industry requires digital-native talent skilled in AI, machine learning, cybersecurity, and safety systems. Our collaboration with CAAR at IIT Madras is a game-changer, focused on transforming talent at scale for OEMs and GCCs in the sector. Together, we are committed to rapidly upskilling and reskilling talent to embrace technological advancements and develop the interdisciplinary skills needed for the SDV landscape.” 

Prof. Krishnan Balasubramanian, Prof. in Charge of Center for Advanced Automotive Research (CAAR), IIT Madras, said, “The academia-industry partnership, enabled by the Center of Excellence CAAR is a unique model that creates a win-win for all parties and enables upskilling of the next generation workforce in new areas such as SDVs. We are delighted to be partnering with Accenture’s LearnVantage.”

Thiruppathy Srinivasan, CEO, CAAR, IIT Madras, said, “The automotive industry is rapidly evolving with the adoption of electrification, connectivity, and advanced smart technologies. The high-growth software-defined vehicle space demands both new digital skills and a larger pool of skilled professionals, making upskilling a top priority. Our collaboration with Accenture LearnVantage offers a synergistic platform to bridge the talent gap by equipping professionals with the competencies needed to thrive and meet the industry’s evolving needs.”  

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German luxury carbrand Audi has officially launched AirConsole's interactive gaming platform in select vehicles, marking a significant step forward in the evolution of in-car entertainment. This integration brings a suite of social games, playable using smartphones as controllers, directly to Audi's infotainment system, aiming to enhance the travel experience for non-driving passengers.

The games were previously limited to parked vehicles, but now in-car gaming in select Audi models can now be enjoyed while the car is in motion, specifically by the front passenger in vehicles equipped with a passenger display. This is made possible through Audi's Active Privacy Mode, a unique digital curtain that prevents the driver from being distracted by the screen.

Anthony Cliquot, CEO at N-Dream, the makers of AirConsole, said, “This is a game-changer for in-car entertainment. With Audi, we’re redefining what’s possible inside a vehicle – bringing gaming into motion and making every journey more social and fun. By enabling gameplay on the passenger screen in a way that prioritises safety – by not distracting the driver – we’re taking a bold yet responsible step toward a future where cars are not just modes of transport, but platforms for shared digital experiences.”

In a notable collaboration with Mattel, Audi and AirConsole are introducing Pictionary Car Party, an exclusive in-car edition of the popular quickdraw game. This launch coincides with Pictionary's 40th anniversary and allows up to four players to connect via their personal devices, transforming road trips into interactive gaming sessions.

Erika Winterholler, Head of Business Development, Digital Gaming at Mattel, said, “We’re thrilled to continue our partnership with AirConsole and work with the team at Audi to bring Pictionary Car Party! to Audi’s infotainment systems. This collaboration is a game-changer, letting non-driving passengers join in on fun, interactive play using their smartphones. Most importantly, the front passenger can safely control the game without distracting the driver, ensuring that entertainment and safety go hand-in-hand. This is the future of social gaming on the move, making every journey more enjoyable.”

Beyond Pictionary Car Party, the AirConsole platform offers an initial selection of 13 additional games spanning various genres, including racing, sports, trivia and party games. Notable titles include Who Wants to Be a Millionaire? from Sony Pictures Television, Overcooked from Team17, and UNO Car Party! from Mattel. Audi passengers can anticipate frequent updates and new content, ensuring an ever-expanding library of interactive entertainment.

Accessing AirConsole is designed to be straightforward. Users can download the AirConsole app directly through the Audi Application Store, which hosts apps specifically optimised for in-vehicle use. Passengers simply scan a QR code displayed on the vehicle’s screen with their smartphone to instantly connect and use their device as a game controller.

The AirConsole gaming platform is now available in the Audi A5, Q5, A6, A6 e-tron and Q6 e-tron model series equipped with Android-based infotainment systems, across all markets where Audi operates.

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German technology major Bosch has outlined its ambition to further continue investments towards development and deployment of artificial intelligence (AI). During the recently held Bosch Tech Day, the company announced that by end-2027 it will invest over EUR 2.5 billion towards AI alone.

In the last five years, the company has filed over 1,500 patent applications in the field of AI, making it a leading innovator globally. The company shared that despite slower-than-anticipated momentum of AI in both assisted and automated driving, it foresees huge potential in the long run.

Going forward, it expects the demand for software, sensor technology, high-performance computers and network components will more than double by mid-2030. This it estimates will account for around EUR 10 billion in sales revenue.

Stefan Hartung, Chairman, Bosch Board of Management, said, “The breakthroughs in AI make it possible to open up completely new chapters in technology, accelerate the development of innovations, and turn these into business.”

In the automotive industry, Bosch has developed expertise in automated driving, for example for visualising the vehicle’s surroundings and route planning. Thanks to AI, the vehicle thinks ahead, anticipates how other road users will behave, and calculates the next steps to get to its destination safely. AI not only ensures greater safety in vehicles, however; it also helps significantly shorten development times for new products. For example, Bosch can draw on a unique database of vehicle sensor data to feed a generative AI solution – and thus train systems much faster and more efficiently. This could pave the way for even more reliable driving assistants and automated driving functions in the future.

The company also expects AI for making manufacturing more streamlined and smart, not only for Bosch factories, but also for its clienteles.

Furthermore, the German technology major is also getting its associates on board. The company through its in-house AI Academy has trained over 65,000 associates since 2019. Nearly 5,000 AI specialists are working on intelligent AI solutions.

“One thing is becoming increasingly clear: a society without AI capabilities will fall behind in global competition,” said Hartung.

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