Innovation and sustainability in design took centerstage at the 19th Styling & Design Conclave 2025 organised by the Society of Indian Automobile Manufacturers (SIAM). The event saw participation from designers and professionals from organisation such as Hero MotoCorp, Maruti Suzuki India, Honda Motorcycle & Scooter India, Stratasys and Autodesk among others.

G Sathiyaseelan, Chairman, SIAM Styling and Design Group and Vice-President, Ashok Leyland, shared his views on empathetic, inspirational and innovative approach towards technology and design,

Anuj Prasad, CEO and Founder, Desmania, expressed confidence in the bright future for automotive designers.

The event saw speakers acknowledging that automotive styling has become an old word, while design and sustainability are the modern buzzwords that indicate the direction in which the automotive sector must head.

“The level of design happening in India holds tremendous potential. We are at the threshold of a new era in design and innovation. Today, international organisations are looking to India for designs that cater to both local and global markets. Automotive design will help build the nation in a responsible manner,” said Prasad.

Prashant Banerjee, Executive Director, SIAM stated that “Indian automotive designs today are as good as Italian designs.”

Samarth Gupta, Senior Technical Specialist & Mobility Lead APAC, Autodesk, said, “Everyone wants to own a vehicle because it is an expression of independence. The urban population landscape is changing due to climate change. New developments in geopolitics and the evolution of consumers’ trends and preferences are impacting the mobility landscape. We will need to evolve our auto design thinking amidst disruptions.”

Teofilo Plaza Garcia, Industrial Studio Head, Hero MotoCorp, said “Motorsports-based designs can be used for road-based vehicles, as indicated through Hero XPulse 210. These vehicles will no longer be as expensive as before.”

Rahul Pandita, Regional Head, Stratasys, stated that 3D block printing is a useful technique that has helped companies like McLaren bring racing designs to life quickly. “As design processes such as 3D block printing decrease the time taken, companies can quickly decipher whether a design is feasible or not,” said Pandita.

Dinesh Raman, Director, Transportation Design, KISKA Shanghai, opined that “As the years go by, greater use of AI will be made for design, thereby freeing up time for creative pursuits by automotive designers.”

VS Deka, Group Manager, Royal Enfield, said, “AI innovation is coming into our lives and we need to adopt the evolving technology. AI can be customised through training and then be scaled up as per requirements.”

Ferdinand Klauser, Global Partner & MD, Asia, KISKA Shanghai said, “India has a lot of potential in bringing about the transformation in mobility designing landscape.”

He also mentioned that though the future is unpredictable, it is possible to plan for it by understanding that consumer needs are transforming faster than the market.

Professor Kaustuv Sengupta of NIFT Chennai, stated, “Colour represents around 20 percent of the design language. Every 300 miles in our country, you see a new colour context. Human beings see a small spectrum of colours. Colours affect us psychologically. We see what we want to see.”

Rajesh Gogu, Vice-President (Design), Maruti Suzuki India, revealed that the company decided to create a completely new design for the fourth generation of the Dzire. The design became a success despite a 55 percent market share for SUVs.

“The trends on the road are changing, as demand for sedans have reduced while that of SUVs have grown. Designing can reinvent declining segments or products to make them popular again. Innovation is not just about technology, it is also about shape, form, aerodynamics, performance and more. We can design our vehicles that can reduce the carbon footprint offering better fuel efficiency and value to customers,” averred Gogu.

While describing the role of AI in automotive designing, Harikrishnan AK, Delivery Manager, TCS Design, said, “AI image generators can be used for inspiration, exploration and for happy accidents but there are challenges of confidentiality and originality. We need to harness the full potential of AI by customisation and fine-tuning.”

Speaking about designing in the commercial vehicle segment, Pravin Gaikwad, Head of CV Design, Tata Motors, said, “We have adopted multi-powertrain strategy. It is possible for the form to get you the trust of the customer. Form is actually helping us to define many ideas. We are leveraging tech intelligence like telematics to design something very unique.”

He shared an insight on how Tata Motors was using space intelligence as a new design direction for making Tata Prima trucks and a new space-saving concept called Tata YU.

The SIAM Styling and Design Conclave also presented automotive design students of MIT (Maharashtra Institute of Technology), ADYPU (Ajeenkya DY Patil University) and NID (National Institute of Design) an opportunity to present their design prototypes. Vedant Barve, a student at MIT, won the first prize for an electric cruiser scooter concept.

“When we began, India had only two design schools. Today, there are over 1,500 design schools producing a strong talent pool for automotive design. We need to be transformative and move toward defining automotive design that is human-centric and sustainable,” added Prasad of Desmania.

“To make India into a global design hub, change that helps India use aspects of its culture while competing at a global level is needed in the academic curriculum,” concluded Sumer Singh, Associate Professor, IIT Delhi.

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The ePlane Company has inaugurated a 60,000 sqft integrated prototyping and testing facility at the IIT Madras Discovery Campus. The site is the first dedicated plant in India for the serial production of electric vertical take-off and landing (eVTOL) aircraft, marking a transition from laboratory research to industrial manufacturing.

The facility was opened by Professor V. Kamakoti, Director of IIT Madras. It will serve as the engineering centre for the e200X, a compact electric air taxi designed for urban environments.

The site includes units for composite fabrication, electric powertrain assembly, and avionics testing. It also features a Ground Test Vehicle (GTV) facility to support subsystem validation. The ePlane Company is currently working with the Directorate General of Civil Aviation (DGCA) to establish the certification and flight-testing framework for the e200X.

Key technical specifications of the e200X include:

• Footprint: A 8m x 10m design, intended for rooftop-to-rooftop operations.
• Efficiency: Synergistic Lift technology providing 35 percent higher energy efficiency.
• Deployment: Initial commercial application as an air ambulance to reduce medical transport times.

Incubated at IIT Madras, the company utilises the institute’s infrastructure and engineering talent. The ePlane Company has also established partnerships with technology firms including NVIDIA, AWS, Dassault and CADFEM-Ansys for simulation, cloud infrastructure and avionics.

Prof. Satya Chakravarthy, Founder and Technical Lead of The ePlane Company, said, "This facility is the engine of our commercial future. With the support of IIT Madras, we have built a space where we can fulfill our vision of making flying as common and affordable as taking a taxi. This isn't just about moving people; it’s about adding another layer of transport to the future of human mobility.”

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UK-headquartered Wayve, a developer of embodied AI for autonomous driving, has raised USD 1.2 billion in a Series D investment round. The funding brings the company’s valuation to USD 8.6 billion and marks a transition from research to the commercial deployment of its AI platform.

The round was led by SoftBank Vision Fund 2, Eclipse and Balderton. New participants include the Ontario Teachers’ Pension Plan, Baillie Gifford and the British Business Bank. Strategic investors Microsoft, NVIDIA and Uber also participated alongside automotive manufacturers Mercedes-Benz, Nissan and Stellantis.

Wayve’s platform uses end-to-end AI, which runs on onboard vehicle compute and embedded sensors. Unlike traditional autonomous systems, it does not require high-definition maps or location-specific engineering. This architecture allowed the company to test its technology in more than 500 cities across Europe, North America and Japan without city-specific fine-tuning.

Key milestones include:

• 2026: Launch of robotaxi trials on the Uber network, starting in London.
• 2027: Availability of passenger vehicles equipped with Wayve’s ‘AI Driver,’ featuring L2+ capability for steering and navigation under supervision.
• Licensing: Wayve will license its software to automakers, allowing for brand-specific customisation of driving models.

Uber has committed capital to support the deployment of Wayve-powered robotaxis in more than 10 markets globally. Under this agreement, Wayve provides the AI Driver for L4-capable vehicles, while Uber manages the fleet operations.

Alex Kendall, Co-Founder and CEO, Wayve, said: “With USD 1.5 billion secured, we are building for a total addressable market that spans every vehicle that moves. Autonomy will not scale through city-by-city robotaxi deployments alone. It will scale through a trusted platform that automakers and fleets can deploy globally and improve continuously. This investment accelerates our path to widespread commercial deployment and positions us to build the autonomy layer that will power any vehicle, anywhere.”

Dara Khosrowshahi, CEO, Uber, said, “We are very proud to continue to deepen our partnership with Wayve, with plans to deploy together in more than 10 markets around the world. Wayve’s powerful end-to-end approach is purpose-built for scale, safety, and effectiveness, and we’re excited to work with them across multiple OEMs and geographies, which we’ll share more about soon.”

Satya Nadella, Chairman and CEO, Microsoft, added,  “Wayve is pushing the frontier of embodied AI for autonomous driving, and Azure supports the scale, reliability, and safety needed to bring that innovation into the real world. Through our partnership and investment, we’re helping accelerate the path from breakthrough research to scaled commercial deployment with automakers worldwide.”

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Elektrobit and Mobileye have announced the integration of EB corbos Linux for Safety Applications into Mobileye Drive, a system designed for Level 4 autonomous driving. The platform will serve as the technical foundation for vehicle manufacturers and robotaxi vendors.

The collaboration utilises Elektrobit’s safety-compliant operating system (OS) to provide features and field updates for Mobileye’s self-driving architecture.

EB corbos Linux for Safety Applications is an open-source OS solution assessed for compliance with automotive functional safety standards. It has received a technical assessment for ASIL B and SIL2 by TUV Nord, based on ISO 26262 and IEC 61508 standards.

The solution allows manufacturers to use Linux in high-performance computing (HPC) domains, specifically for advanced driver-assistance systems (ADAS) and autonomous vehicles (AV). By utilising open-source software, the companies aim to leverage transparency and innovation speed compared to proprietary systems.

Mobileye Drive is designed to automate vehicle types for applications including ride-pooling, public transport, and goods delivery. The system is powered by the EyeQ System-on-Chip (SoC) and utilises AI-driven computation.

The technology is intended for operation without human intervention within defined areas. Mobileye Drive is currently undergoing testing in locations across Europe and North America, drawing on the company's deployment history in approximately 230 million vehicles globally.

Maria Anhalt, CEO, Elektrobit, said, “Our industry is at a pivotal moment, with carmakers, Tier1 suppliers, and technology companies increasingly joining forces to advance autonomous driving. Working with Mobileye and opening up our cooperation on EB corbos Linux for Safety Applications reflects our commitment to practical, safe, and scalable innovation. Together, we are helping pave the way for the next generation of reliable autonomous driving systems”

Johann ‘JJ’ Jungwirth, Executive Vice-President Autonomous Vehicles, Mobileye, added, “Working together with software innovators in the automotive field like Elektrobit is a key factor in expediting the mass-production of vehicles equipped with the self-driving system Mobileye Drive. Our customers expect to deploy AVs in large numbers in the upcoming years, increasing the importance of system stability and reliability.”

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Cadence Design Systems, Inc. has finalised its acquisition of Hexagon AB’s Design and Engineering (D&E) business. The EUR 2.7 billion transaction was funded through 70 percent cash and 30 percent Cadence common stock.

The acquisition incorporates Hexagon D&E’s MSC Software solutions, including MSC Nastran and Adams, into the Cadence System Design and Analysis (SDA) portfolio. The integration combines structural analysis, acoustics and multibody dynamics with Cadence’s existing technologies in electronics, computational fluid dynamics (CFD) and BETA CAE structural processing.

Cadence aims to utilise the combined portfolio to address the Physical AI market. By coupling physics-based simulation with AI design tools, the company intends to provide platforms for creating virtual representations of systems. These tools are designed to predict system behaviour in conditions involving motion, vibration, and fluid-structure interactions.

Key components of the integrated platform include:

• Structural Analysis: MSC Nastran for finite element analysis.
• Multibody Dynamics: Adams for mechanical system simulation.
• Electronics and CFD: Existing Cadence portfolios for electromagnetic and fluid flow analysis.
• Pre/Post Processing: BETA CAE technologies for data preparation and validation.

The combined data generated from these simulations will be used to train and validate AI models for applications in robotics, autonomous systems and transportation.

Cadence expects the acquired business to contribute an incremental USD 160 million to its 2026 revenue. On a non-GAAP basis, the transaction is anticipated to be approximately 28 cents dilutive to 2026 earnings per share, with the company projecting the acquisition to become accretive in 2027.

Anirudh Devgan, President and CEO, Cadence, said, “This acquisition marks a major milestone in advancing our vision for intelligent system design. By combining our industry-leading computational software and AI-driven design expertise with MSC Software’s world-class structural and physics-based analysis technologies, we’re empowering customers to push the boundaries of what’s possible – from autonomous systems and advanced robotics to the future of transportation.”

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