Innovation and sustainability in design took centerstage at the 19th Styling & Design Conclave 2025 organised by the Society of Indian Automobile Manufacturers (SIAM). The event saw participation from designers and professionals from organisation such as Hero MotoCorp, Maruti Suzuki India, Honda Motorcycle & Scooter India, Stratasys and Autodesk among others.

G Sathiyaseelan, Chairman, SIAM Styling and Design Group and Vice-President, Ashok Leyland, shared his views on empathetic, inspirational and innovative approach towards technology and design,

Anuj Prasad, CEO and Founder, Desmania, expressed confidence in the bright future for automotive designers.

The event saw speakers acknowledging that automotive styling has become an old word, while design and sustainability are the modern buzzwords that indicate the direction in which the automotive sector must head.

“The level of design happening in India holds tremendous potential. We are at the threshold of a new era in design and innovation. Today, international organisations are looking to India for designs that cater to both local and global markets. Automotive design will help build the nation in a responsible manner,” said Prasad.

Prashant Banerjee, Executive Director, SIAM stated that “Indian automotive designs today are as good as Italian designs.”

Samarth Gupta, Senior Technical Specialist & Mobility Lead APAC, Autodesk, said, “Everyone wants to own a vehicle because it is an expression of independence. The urban population landscape is changing due to climate change. New developments in geopolitics and the evolution of consumers’ trends and preferences are impacting the mobility landscape. We will need to evolve our auto design thinking amidst disruptions.”

Teofilo Plaza Garcia, Industrial Studio Head, Hero MotoCorp, said “Motorsports-based designs can be used for road-based vehicles, as indicated through Hero XPulse 210. These vehicles will no longer be as expensive as before.”

Rahul Pandita, Regional Head, Stratasys, stated that 3D block printing is a useful technique that has helped companies like McLaren bring racing designs to life quickly. “As design processes such as 3D block printing decrease the time taken, companies can quickly decipher whether a design is feasible or not,” said Pandita.

Dinesh Raman, Director, Transportation Design, KISKA Shanghai, opined that “As the years go by, greater use of AI will be made for design, thereby freeing up time for creative pursuits by automotive designers.”

VS Deka, Group Manager, Royal Enfield, said, “AI innovation is coming into our lives and we need to adopt the evolving technology. AI can be customised through training and then be scaled up as per requirements.”

Ferdinand Klauser, Global Partner & MD, Asia, KISKA Shanghai said, “India has a lot of potential in bringing about the transformation in mobility designing landscape.”

He also mentioned that though the future is unpredictable, it is possible to plan for it by understanding that consumer needs are transforming faster than the market.

Professor Kaustuv Sengupta of NIFT Chennai, stated, “Colour represents around 20 percent of the design language. Every 300 miles in our country, you see a new colour context. Human beings see a small spectrum of colours. Colours affect us psychologically. We see what we want to see.”

Rajesh Gogu, Vice-President (Design), Maruti Suzuki India, revealed that the company decided to create a completely new design for the fourth generation of the Dzire. The design became a success despite a 55 percent market share for SUVs.

“The trends on the road are changing, as demand for sedans have reduced while that of SUVs have grown. Designing can reinvent declining segments or products to make them popular again. Innovation is not just about technology, it is also about shape, form, aerodynamics, performance and more. We can design our vehicles that can reduce the carbon footprint offering better fuel efficiency and value to customers,” averred Gogu.

While describing the role of AI in automotive designing, Harikrishnan AK, Delivery Manager, TCS Design, said, “AI image generators can be used for inspiration, exploration and for happy accidents but there are challenges of confidentiality and originality. We need to harness the full potential of AI by customisation and fine-tuning.”

Speaking about designing in the commercial vehicle segment, Pravin Gaikwad, Head of CV Design, Tata Motors, said, “We have adopted multi-powertrain strategy. It is possible for the form to get you the trust of the customer. Form is actually helping us to define many ideas. We are leveraging tech intelligence like telematics to design something very unique.”

He shared an insight on how Tata Motors was using space intelligence as a new design direction for making Tata Prima trucks and a new space-saving concept called Tata YU.

The SIAM Styling and Design Conclave also presented automotive design students of MIT (Maharashtra Institute of Technology), ADYPU (Ajeenkya DY Patil University) and NID (National Institute of Design) an opportunity to present their design prototypes. Vedant Barve, a student at MIT, won the first prize for an electric cruiser scooter concept.

“When we began, India had only two design schools. Today, there are over 1,500 design schools producing a strong talent pool for automotive design. We need to be transformative and move toward defining automotive design that is human-centric and sustainable,” added Prasad of Desmania.

“To make India into a global design hub, change that helps India use aspects of its culture while competing at a global level is needed in the academic curriculum,” concluded Sumer Singh, Associate Professor, IIT Delhi.

Comments (0)

ADD COMMENT

Link Copied!

Coretura, a 50:50 joint venture between Daimler Truck and Volvo Group, has entered into an engineering agreement with Accenture to accelerate the development of a software platform for commercial vehicles.

The company, headquartered in Gothenburg, Sweden, currently employs over 100 engineers. It continues to recruit specialists in system architecture, high-performance computing and cloud infrastructure to support its roadmap, which targets the delivery of its first commercialised products towards the end of the decade.

Coretura intends to create a single software platform, language and standard for trucks, buses and other heavy-duty transport vehicles. The platform is designed to support vehicle lifecycles of more than 15 years, moving the industry away from projects that require custom software development for each new vehicle.

As the engineering partner, Accenture will support development across several areas, including:

• Electrical and Electronic (E/E) architecture
• Software abstraction and hardware integration
• Embedded software, middleware, and cybersecurity
• Functional safety and cloud infrastructure

The platform aims to provide a reusable software stack to lower costs and standardise time-to-market for global manufacturers. For fleet operators, the system is designed to allow for continuous software updates and performance upgrades delivered over the air.

Johan Lunden, CEO, Coretura, said, “Our purpose is to advance mobility at the speed of ideas, and that takes depth. Building a full-stack SDV platform demands expertise across embedded software, middleware, cybersecurity, and functional safety, all designed for vehicles with lifecycles measured in decades. Accenture’s reinvention capabilities let us move faster without compromising the standards our customers depend on. This is acceleration, not course correction.”

Rainer Oder, SDV Embedded Software Lead, Accenture, added, “Helping the industry advance software-defined vehicles is a priority for Accenture. Our landmark collaboration with Coretura is designed to change embedded software engineering for automotive platforms. Together, we are looking to solve the challenges of a fully software-defined architecture – addressing critical areas such as hardware abstraction, API management and AI-based engineering optimisations.”

Comments (0)

ADD COMMENT

Link Copied!

The ePlane Company has announced the completion of its full-scale electric vertical takeoff and landing (eVTOL) aircraft, the e200X. Designated PT-01, the prototype has successfully integrated all core subsystems into a single structure, marking the transition from design and simulation to physical testing.

The e200X is designed as a single airframe versatile enough to serve three distinct markets – Passenger Air Taxi, Urban Cargo Carrier and Air Ambulance.

The company emphasises that the aircraft was designed to be compact, allowing it to integrate into existing urban infrastructure without requiring significant city redesigns.

Developed at the company's own facilities in Chennai, the e200X features in-house development of major components, including propellers, airframe structure, landing gear and battery pack.

This vertical integration provides the company with control over performance, manufacturing costs, and iteration speed, having reached this milestone on approximately USD 21 million in funding.

With assembly complete, the e200X will now undergo ground testing, flight testing and certification.

Prof. Satya Chakravarthy, Founder, The ePlane Company, said, "We set out to build an electric aircraft to a world-class benchmark, engineered and manufactured in depth in India for the World.  We deliberately designed the e200X to be compact, because an aircraft that asks a city to rebuild itself around it will not solve the problem it was built to solve. The same airframe can move people as an air taxi, carry goods as a cargo aircraft, and save lives as an air ambulance, and it can do all three using the infrastructure cities already have. That combination of real capability and capital efficiency is how we intend to compete, and win, in markets around the world.”

The company’s board includes prominent figures such as Vishesh Rajaram (Speciale Invest), Eash Sundaram (JetBlue) and Aditya Ghosh (Homage, Akasa Air). The venture, incubated at IIT Madras, has also received international recognition, including being showcased at Bharat Innovates 2026 and featured in Nvidia Founder Jensen Huang’s GTC keynote.

Comments (0)

ADD COMMENT

Link Copied!

Chinese technology company Xiaomi has marked a new milestone for its automotive product offering with its electric vehicle.

The company has announced a significant milestone in autonomous vehicle technology by completing the first official autonomous lap of the Nurburgring Nordschleife circuit in Germany with the Xiaomi YU7 GT, equipped with a Track Package, navigating the 20.8 km circuit without a human driver, recording a lap time of 10:29.483.

Following this performance, the Nurburgring has introduced a new official vehicle category: Autonomous Driving (under Electric Vehicles).

The Xiaomi YU7 GT autonomously navigated all 73 corners of the Nordschleife, managing 300 metres of elevation change and varying road surface conditions. The performance was driven by Xiaomi’s autonomous driving system, which integrates the Xiaomi XLA architecture and the MiMo-Embodied foundation model introduced in March 2026. The end-to-end architecture enabled the vehicle to coordinate steering, braking and power delivery in real-time, maintaining stability under high-speed and high-load conditions.

Xiaomi’s autonomous driving programme has evolved since the 2024 launch of Xiaomi HAD. The current system moves beyond simple behaviour imitation toward autonomous decision-making and deeper environmental interpretation. The company stated that the Nurburgring project serves as a critical testing ground to collect data for refining vehicle dynamics modelling, control strategy optimisation and safety redundancy mechanisms.

This achievement underscores Xiaomi’s commitment to advancing artificial intelligence in the automotive sector through rigorous real-world validation.

Comments (0)

ADD COMMENT

Link Copied!

QuantumScape Corporation has announced a multi-year joint research agreement with Honda R&D Co., a subsidiary of Honda Motor Co.

The collaboration focuses on advancing QuantumScape’s solid-state lithium-metal battery platform, including the development of associated manufacturing processes.

This agreement follows a successful technology evaluation period during which Honda conducted a technical study and competitive benchmarking of QuantumScape’s battery platform.

Atsushi Ogawa, Chief Operating Officer, Research Center of Excellence, Honda R&D Co, said, “QS technology demonstrated compelling and unique advantages during our evaluation. We see potential for QS technology to add value across a range of applications, including automotive, and we are excited to move forward into the next phase of our partnership.”

Dr. Siva Sivaram, CEO and President, QuantumScape, added, “Honda is a leading global automaker renowned for its engineering excellence and product quality across automotive and other applications worldwide, and its evaluation represents one of the most rigorous assessments of our technology to date. This agreement reflects the growing confidence in QS solid-state lithium-metal batteries to enable safer, higher-density energy storage.”

Comments (0)

ADD COMMENT

Link Copied!