Innovation and sustainability in design took centerstage at the 19th Styling & Design Conclave 2025 organised by the Society of Indian Automobile Manufacturers (SIAM). The event saw participation from designers and professionals from organisation such as Hero MotoCorp, Maruti Suzuki India, Honda Motorcycle & Scooter India, Stratasys and Autodesk among others.

G Sathiyaseelan, Chairman, SIAM Styling and Design Group and Vice-President, Ashok Leyland, shared his views on empathetic, inspirational and innovative approach towards technology and design,

Anuj Prasad, CEO and Founder, Desmania, expressed confidence in the bright future for automotive designers.

The event saw speakers acknowledging that automotive styling has become an old word, while design and sustainability are the modern buzzwords that indicate the direction in which the automotive sector must head.

“The level of design happening in India holds tremendous potential. We are at the threshold of a new era in design and innovation. Today, international organisations are looking to India for designs that cater to both local and global markets. Automotive design will help build the nation in a responsible manner,” said Prasad.

Prashant Banerjee, Executive Director, SIAM stated that “Indian automotive designs today are as good as Italian designs.”

Samarth Gupta, Senior Technical Specialist & Mobility Lead APAC, Autodesk, said, “Everyone wants to own a vehicle because it is an expression of independence. The urban population landscape is changing due to climate change. New developments in geopolitics and the evolution of consumers’ trends and preferences are impacting the mobility landscape. We will need to evolve our auto design thinking amidst disruptions.”

Teofilo Plaza Garcia, Industrial Studio Head, Hero MotoCorp, said “Motorsports-based designs can be used for road-based vehicles, as indicated through Hero XPulse 210. These vehicles will no longer be as expensive as before.”

Rahul Pandita, Regional Head, Stratasys, stated that 3D block printing is a useful technique that has helped companies like McLaren bring racing designs to life quickly. “As design processes such as 3D block printing decrease the time taken, companies can quickly decipher whether a design is feasible or not,” said Pandita.

Dinesh Raman, Director, Transportation Design, KISKA Shanghai, opined that “As the years go by, greater use of AI will be made for design, thereby freeing up time for creative pursuits by automotive designers.”

VS Deka, Group Manager, Royal Enfield, said, “AI innovation is coming into our lives and we need to adopt the evolving technology. AI can be customised through training and then be scaled up as per requirements.”

Ferdinand Klauser, Global Partner & MD, Asia, KISKA Shanghai said, “India has a lot of potential in bringing about the transformation in mobility designing landscape.”

He also mentioned that though the future is unpredictable, it is possible to plan for it by understanding that consumer needs are transforming faster than the market.

Professor Kaustuv Sengupta of NIFT Chennai, stated, “Colour represents around 20 percent of the design language. Every 300 miles in our country, you see a new colour context. Human beings see a small spectrum of colours. Colours affect us psychologically. We see what we want to see.”

Rajesh Gogu, Vice-President (Design), Maruti Suzuki India, revealed that the company decided to create a completely new design for the fourth generation of the Dzire. The design became a success despite a 55 percent market share for SUVs.

“The trends on the road are changing, as demand for sedans have reduced while that of SUVs have grown. Designing can reinvent declining segments or products to make them popular again. Innovation is not just about technology, it is also about shape, form, aerodynamics, performance and more. We can design our vehicles that can reduce the carbon footprint offering better fuel efficiency and value to customers,” averred Gogu.

While describing the role of AI in automotive designing, Harikrishnan AK, Delivery Manager, TCS Design, said, “AI image generators can be used for inspiration, exploration and for happy accidents but there are challenges of confidentiality and originality. We need to harness the full potential of AI by customisation and fine-tuning.”

Speaking about designing in the commercial vehicle segment, Pravin Gaikwad, Head of CV Design, Tata Motors, said, “We have adopted multi-powertrain strategy. It is possible for the form to get you the trust of the customer. Form is actually helping us to define many ideas. We are leveraging tech intelligence like telematics to design something very unique.”

He shared an insight on how Tata Motors was using space intelligence as a new design direction for making Tata Prima trucks and a new space-saving concept called Tata YU.

The SIAM Styling and Design Conclave also presented automotive design students of MIT (Maharashtra Institute of Technology), ADYPU (Ajeenkya DY Patil University) and NID (National Institute of Design) an opportunity to present their design prototypes. Vedant Barve, a student at MIT, won the first prize for an electric cruiser scooter concept.

“When we began, India had only two design schools. Today, there are over 1,500 design schools producing a strong talent pool for automotive design. We need to be transformative and move toward defining automotive design that is human-centric and sustainable,” added Prasad of Desmania.

“To make India into a global design hub, change that helps India use aspects of its culture while competing at a global level is needed in the academic curriculum,” concluded Sumer Singh, Associate Professor, IIT Delhi.

Comments (0)

ADD COMMENT

Link Copied!

Maruti Suzuki India, the country’s largest passenger vehicle manufacturer, has announced the second phase expansion of its Integrated Traffic Management System (ITMS) in Gurugram under its corporate social responsibility initiative, allocating approximately INR 750 million to the project.

The expansion will see the installation of 1,000 additional radar-integrated cameras across 70 junctions and nine road stretches covering 65 kilometres in the city. Combined with the initial phase, which deployed 400 cameras across 23 junctions, the completed network will encompass 1,400 cameras across 93 junctions and 13 road corridors.

Implemented in partnership with the Gurugram Metropolitan Development Authority and the Gurugram Police, the automated system detects traffic offences including speed limit violations, red-light jumping, helmetless riding, triple riding and wrong-side driving. The camera units record registration plate details and transmit data directly to the Integrated Command and Control Centre for enforcement processing.

Sibash Kabiraj, Commissioner of Police, Gurugram, said, "We appreciate Maruti Suzuki’s continued support in strengthening Gurugram’s traffic management infrastructure through its CSR initiative. The expansion of the Integrated Traffic Management System will further strengthen our ability to monitor traffic violations, enable timely enforcement, and encourage greater compliance with traffic regulations."

P C Meena, CEO of the Gurugram Metropolitan Development Authority, said, "GMDA is committed to building a robust, technology-driven surveillance network to strengthen traffic management and road safety across Gurugram. The expansion of CCTV coverage in collaboration with Maruti Suzuki India Limited and Gurugram Police will enable more effective traffic monitoring, strengthen enforcement of traffic rules and promote greater road discipline. Connecting the CCTV network with GMDA’s Integrated Command and Control Centre will further enhance real-time surveillance, improve coordination among enforcement agencies and facilitate quicker action against traffic violations, contributing to safer roads for all commuters."

Rahul Bharti, Senior Executive Officer of Corporate Affairs, Maruti Suzuki India, said, "We are pleased to further strengthen our partnership with GMDA and the Gurugram Traffic Police in advancing road safety through technology-driven interventions. This advanced tracking system addresses issues like riding without helmets, triple riding, red-light violations, over-speeding, and wrong-side driving. These violations highlight a critical road-safety challenge, as human error continues to be the leading cause of road accidents in India. The findings reinforce the need for sustained, collaborative efforts to improve compliance with traffic regulations and foster safe road behaviour. Improving road safety requires a combination of responsible driving, robust driving license testing and effective traffic enforcement. We are committed to working alongside authorities in these areas to build a safer mobility ecosystem."

Comments (0)

ADD COMMENT

Link Copied!

Swedish automotive company Volvo Cars has expanded its technology partnership with NVIDIA to integrate the computing firm's Hyperion sensor and compute architecture into its next-generation vehicle platform.

The system combines Volvo's vehicle safety architecture with NVIDIA's hardware, Halos operating system and Alpamayo Stack driving software. The technology is designed to navigate highway environments, urban traffic and parking scenarios, laying the foundation for the gradual introduction of eyes-off and mind-off driving capabilities. The system will make its commercial debut in an upcoming production model as part of Volvo Cars' vehicle development roadmap.

Hakan Samuelsson, President and CEO, Volvo Cars, said, "Volvo has been synonymous with car safety for almost 100 years. By working with NVIDIA, we bring together two distinct strengths: industry-leading safety knowledge and world-class AI technology. That combination gives us a unique opportunity to create safer and more attractive cars for our customers."

Jensen Huang, Founder and CEO, NVIDIA, said, "Accelerated computing has transformed the car into an intelligent machine that can understand the world around it. Volvo has spent nearly a century protecting people on the road. Together, we’re combining Volvo’s extraordinary vehicle safety systems with NVIDIA Hyperion and Halos to build a new generation of cars that make driving safer and more effortless."

The agreement marks a continuation of the collaboration between the two companies, which established their initial development partnership in 2017. The deployment of NVIDIA's computing stack will support Volvo's transition toward software-defined electric vehicles across its global product lineup.

Comments (0)

ADD COMMENT

Link Copied!

French tier 1 supplier Valeo and open science research lab KE:SAI have launched a joint research collaboration to develop a generalist artificial intelligence (AI) driving system for autonomous vehicles. The partnership plans to publish models, code, weights and datasets as open-source resources.

The initiative brings together artificial intelligence teams from valeo.ai in Paris and the KE:SAI founding team in Tübingen, Germany. The collaboration focuses on training a unified AI model capable of operating across different vehicle platforms, sensor configurations and geographic environments. Initial development will utilise large-scale real-world driving data before integrating reinforcement learning within simulated environments to address rare driving scenarios.

KE:SAI was co-founded by research organisation Kyutai and the ELLIS Institute Tübingen. By making the underlying code, benchmarks and model weights accessible, the initiative aims to provide automakers, component suppliers and academic laboratories with a standardised reference system for autonomous driving research and development.

Marc Vrecko, CEO, Valeo Brain, said, "This open-science collaboration with KE:SAI marks a strategic milestone for Valeo and the broader European automotive ecosystem. By combining our deep industrial and technological expertise in autonomous driving with world-class open-source research, we are establishing a shared foundation to accelerate the development of physical AI and democratize next-generation self-driving technologies."

Andreas Geiger, CEO, KE:SAI, said, "For language models, open source compressed years of progress into months, yet frontier physical AI is still largely closed. Valeo shares our belief that open foundations create more innovation than any closed system ever could. Everything we develop will be open. Every step forward is a step forward for everyone."

Comments (0)

ADD COMMENT

Link Copied!

Researchers at Chalmers University of Technology, in collaboration with industry partners, have published a study in Nature Communications demonstrating that reconfigurable battery pack architectures can extend electric vehicle battery operational life by more than 20 percent under specific conditions.

In conventional electric vehicle battery packs, cells are wired in a fixed series configuration, meaning the weakest cell dictates the overall capacity, performance and lifespan of the entire pack. The architecture evaluated by the Chalmers engineering team uses integrated electronic switches and a centralised battery management system to monitor individual cells or cell groups. When a cell experiences accelerated degradation or reduced capacity, the system bypasses the degraded unit while electric current continues to flow through the remaining functional cells.

Albert Skegro, a PhD student at the Department of Electrical Engineering at Chalmers University of Technology, said, "They must all move at the pace of the slowest person and stop when that person stops, regardless of how much energy the others have left. With the architecture we have modelled, the battery can instead bypass the cell that is causing problems and continue using the remaining cells."

Changfu Zou, Professor at the Department of Electrical Engineering at Chalmers, said, "Reconfiguration is not an on-or-off choice. It is a spectrum. Where a manufacturer chooses to position itself on that spectrum determines how much of the potential benefit can be realised."

In a representative modelling scenario featuring an 80 kWh battery pack driven 12,000 kilometres annually over an 18.8-year vehicle lifespan, the reconfigurable system deferred battery replacement by approximately 14 months. The researchers noted that the technology yields the highest performance gains in high-voltage vehicles, including 400-volt and 800-volt electric passenger cars and commercial trucks, where higher cell counts in series increase the statistical probability of individual cell variance.

A techno-economic analysis included in the study determined that implementing cell-level switching hardware increases initial pack production costs by approximately nine per cent based on prototype-scale volumes of 1,000 units. The researchers identified an economic break-even threshold at a 12 percent cost increase, noting that volume manufacturing would lower component costs and increase financial viability for fleet operators and private owners. While prototype applications such as Volvo Cars' SmartCell concept and experimental road vehicles exist, mass-production vehicles using reconfigurable battery packs are yet to enter the commercial market.

Comments (0)

ADD COMMENT

Link Copied!