Orbitsys DMS leverages its cloud-based platform, allowing centralisation of data and remote access to tackle connectivity and data hurdles in the automotive industry.

As the world relies more on technology and data to tackle different situations or to streamline processes, loopholes exist inevitably. Orbitsys leverages its cloud-based platform, allowing centralisation of data along with remote access for the automotive industry to tackle dealerships and hurdles.

“We tackle connectivity and data hurdles in the automotive industry by offering a cloud-based platform. This allows dealerships and OEMs to centralise data, which eliminates scattered systems, creating a single source of trusted data for customer and vehicle information. Moreover, accessing data remotely enables secure, role-based and real-time data visibility across multiple locations, improving decision-making,” informed Harvinder Pal Singh, Chief Business Officer, Orbitsys DMS.

The software services company also tackles challenges pertaining to supply chain management by leveraging cloud-based tools that monitor performance in real-time. “We optimise supply chain management by providing tools for efficient inventory management, order tracking and supplier collaboration. The platform enables companies to monitor supply chain performance in real-time, identify bottlenecks and make data-driven decisions to improve efficiency and reduce costs,” said Singh.

However, in this rapidly changing landscape of digitisation, data security has assumed an important position. Commenting on ensuring data security and privacy in its application, Singh said, “We prioritise data security and privacy in our solutions for the automotive sector by implementing robust security measures such as encryption, access controls and regular security audits by industry-leading security partners. The platform ensures that customer data is protected against unauthorised access and adheres to industry standards and regulations for data privacy.”

Furthermore, as Orbitsys is an ISO certified company, it conducts regular audits and updates the solutions to comply with statutory requirements, ensuring that customers can confidently use their services while meeting regulatory obligations.

When asked how Orbitsys’ technology enhances efficiency and productivity in automotive production and distribution processes, Singh explained, “We improve order accuracy by leveraging real-time customer orders and vehicle inventory data of dealerships that can be shared with manufacturers, enabling them to adjust production plans and reduce the risk of overstocking or understocking at dealerships. Customers can be provided estimated arrival times and updates on vehicle delivery periods. Moreover, efficient service at dealerships, facilitated by our system, can lead to quicker turnaround times for repairs and maintenance, potentially reducing warranty claims and improving customer satisfaction.”

Digital solutions

Some of the specific solutions and services offered by Orbitsys include customer relationship management systems. These comprehensive, pre-configured auto-centric CRM platforms help automotive dealerships manage all interactions and communications with customers, including lead tracking, opportunity management and service requests.

It offers data repository services where a centralised repository keeps all customer and vehicle data, streamlining operations and improving data visibility. The Orbitsys CRM-DMS supports the entire sales process, from lead generation to deal closing, while the after-sales service module helps manage service appointments, track repair work and bill customers. The system can also be integrated with workshop management systems to streamline service operations.

Its inventory management system helps manage inventory levels for parts and vehicles, ensuring that dealerships have the right stock on hand to meet customer demand. It also offers the full range of pre-configured customer feedback programmes that are used by businesses to gauge customer satisfaction.

Besides these offerings, Orbitsys offers a range of mobile apps for OEMs, dealerships and vehicle owners, providing on-the-go access to key information and functionality.

Its vehicle and parts distribution platform for OEMs and dealers offers a comprehensive integration to OEM vehicle warehouse operations and enables on-line vehicle ordering as well as fund-management.

Moreover, the core platform has the capability to connect to any OEM or external system for secure and automated data flows.

The service provider leverages its technological expertise to innovate in the automotive sector by focusing on streamlined dealer business management and cloud-based accessibility. The system offers an all-in-one solution for dealerships, managing various aspects like distribution, sales, service and customer relationship management.

This eliminates the need for multiple disconnected systems and enforces pre-defined processes to ensure data integrity and minimise the possibility of frauds.

“Our platform is designed on pre-defined processes that are enforced with minimal manual intervention so that all reports and insights use trusted data. This attention to process also minimises the possibility of fraud. Moreover, our web-hosted software allows dealerships with multiple locations and brands to access and manage data and operations centrally. This provides real-time data visibility, improving decision making and streamlining processes across the network,” informed Singh.

Answering how Orbitsys contributes to electric vehicle (EV) technology advancements, he said, “We offer features that support EV manufacturers in managing customer relationships, streamlining operations and analysing data. This helps EV manufacturers improve efficiency, reduce costs and accelerate the development and adoption of EV technology.”

Market presence

The service provider has been present in the automotive segment since 1995 and has worked with brands such as Daewoo, Skoda, Isuzu and Benelli in ICE and Amo Mobility and Omega Seiki and Lohia Auto in EV segment. Over 1,700 automotive dealers and workshops have chosen to work with their system so far. “We work closely with the Federation of Dealer Associations in India to engage with dealerships across the country. Orbitsys has been the DMS partner for India’s most prestigious Autocar Awards – created and hosted by India’s most trusted automobile publication, for over six years now,” informed Singh.

He added, “Orbitsys CRM-DMS stays ahead in the rapidly evolving automotive market by continuously innovating its service offerings to meet the changing needs of customers and the industry. We invest in research and development to develop cutting-edge solutions with mobile capabilities that help automotive businesses stay competitive. We actively collaborate with industry partners and engage with customers to understand their challenges and develop tailored solutions that address their specific needs.”

Commenting on long-term goals and vision in relation to the automotive sector, Singh said, “We intend to create a globally scaleable platform that will work across multiple markets. On the technology side, we are actively working on plans for block-chain integration. AI integration will be coming to specific modules on a small scale first and then become an integral part of the system. We will integrate closely with connected vehicle systems to bring the best vehicle ownership experience to customers.

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Geely Auto Group has announced the formation of Geely Technology Europe (Geely Tech Europe), a unified research and development centre integrating its engineering facilities in Gothenburg, Sweden and Frankfurt, Germany. The hub will serve as a strategic link to the Geely Research Institute (GRI) in China to develop vehicle platforms for international markets.

Geely Tech Europe aims to provide engineering support for the Zeekr, Lynk & Co and Geely brands. A primary operational goal is to reduce the time gap between Chinese and international product launches to less than 6 months. The organisation plans to double its managed European vehicle projects by 2027 to meet global sales targets.

The hub focuses on three technical pillars:

• Architecture Development: Co-creating mechanical and electronic/electrical (E/E) architectures.
• Market Optimisation: Integrating international regulatory requirements and customer needs into vehicle programmes.
• Digital Innovation: Developing software-defined vehicles using Agentic AI, advanced driver-assistance systems (ADAS) and smart cockpits while maintaining European data privacy standards.

The formation of Geely Tech Europe follows the evolution of China Euro Vehicle Technology (CEVT), established in 2013 and the subsequent Zeekr Technology Europe. The combined teams have previously developed the Compact Modular Architecture (CMA), used in over four million vehicles, and the SEA-S platform, which features a 900-volt high-voltage system.

Giovanni Lanfranchi, CEO, Geely Technology Europe, said, “Europe is more than a key market; it is a global benchmark for automotive excellence and demanding customer expectations. To succeed, it is essential to anticipate and incorporate the needs of all regions from the start of development. Establishing Geely Technology Europe creates a genuinely borderless R&D setup -- a strategic edge that allows us to not only meet global standards, but help set them.”

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American component major Tenneco India is no longer just manufacturing for the domestic market; it is transforming into a high-tech global export hub.

Under the leadership of CEO Arvind Chandra, the company is shifting from a ‘local-for-local’ strategy to a sophisticated ‘India for the World’ mandate that integrates Indian engineering into the global automotive lifecycle.

While current exports sit at approximately 6 percent, Tenneco’s future order book reveals a dramatic shift, with exports accounting for 20 percent of projected growth. This strategy leverages not only India’s competitive labour cost, but also high-quality innovations to bolster the margins of Tenneco’s sister divisions in Europe and the US.

"The addressable market just within Tenneco is huge," Chandra explains, noting that at present 70 percent of exports are currently directed to internal Tenneco entities. To support this, the company is earmarking USD 2 million for FY2026 to expand its R&D capabilities, creating a state-of-the-art centre to attract top-tier talent.

"When you become the export hub for the world, you should also become the R&D export hub," says Chandra.

Disrupting Ride Quality

On the domestic front, Tenneco is betting on ‘premiumisation’ in the passenger vehicle segment to disrupt the market. The company’s patented ‘DaVinci DCX’ suspension technology is at the heart of this push, aiming to bridge the gap between vehicle cost and ride comfort.

Chandra is candid about his goal to challenge the status quo of Indian roads: "My aspiration as CEO is to make sure that we completely disrupt the market. Because the comfort in the mass market passenger vehicle segment has been the same for the last 60-70 years".

Tenneco is also insulating itself against the uncertainty of electrification by remaining powertrain agnostic. Whether the market moves toward EVs, which can increase Tenneco's content per vehicle by over 4x for hybrids, the company remains positioned for growth. By ‘wrapping’ themselves around customer needs rather than protecting rigid revenue streams, Tenneco has secured a dominant 52 percent market share in shock absorbers.

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JSW Motors Limited, the electric and new energy vehicle subsidiary of the JSW Group, has entered into a long-term strategic agreement with Dassault Systèmes. The collaboration centres on transforming how the automaker will design, engineer and build its forthcoming models, with the DELMIA: 3DEXPERIENCE platform serving as the foundational digital framework for its entire lineup of new energy vehicles.

A key focus of the initiative is strengthening domestic capabilities. By merging local production expertise with globally recognised technology, the company aims to establish an automotive ecosystem that sets a new benchmark for India. This dual focus is designed to produce vehicles that meet international quality standards while being specifically calibrated for the domestic market, ultimately bolstering local supply chains and industrial resilience.

To advance this vision, the manufacturer is deploying the 3DEXPERIENCE platform to create a unified Product Lifecycle Management environment that spans design, engineering and validation. This effort is complemented by the integration of a sophisticated Manufacturing Execution System on the same platform, which ensures seamless digital continuity and full traceability from initial concept to final assembly.

Through this integrated approach, the partnership solidifies the company’s readiness to deliver competitive, future-ready vehicles. The unified digital infrastructure not only accelerates product development but also reinforces the organisation’s commitment to building a self-reliant, world-class automotive presence in India.

Ranjan Nayak, CEO, JSW Motors Limited, said, “At JSW Motors, we are building a technology-led future mobility ecosystem which is engineered in India and world class. We are delighted to partner with Dassault Systèmes from France to embed its state-of-the-art, digital platform across the vehicle lifecycle, from design to manufacturing at JSW Motors. We are also in advanced discussions with several additional domestic suppliers to further deepen localisation and strengthen India’s automotive supply chain. By leveraging the best global technologies, we aim to accelerate development timelines while enhancing quality.”

Deepak NG, Managing Director – India, Dassault Systèmes, said, “The Indian automotive industry is at a pivotal inflection point, and JSW Motors is well positioned to lead this transformation. Our 3DEXPERIENCE platform will empower JSW Motors to manage the growing complexity of software-defined vehicles while enabling end-to-end integration across their entire value chain, from design and engineering to manufacturing and lifecycle management. By building virtual twins of their products and processes, we will help drive greater innovation, efficiency and agility, ensuring scalability and sustained competitiveness in a rapidly evolving market.”

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Tensor, a Silicon Valley-based artificial intelligence firm, has introduced the Tensor Robocar to the United Kingdom at the 5th annual European AV Summit. The vehicle is the first production-ready Level 4 autonomous car designed for personal ownership.

The Robocar features a dual-mode strategy, allowing for both manual and fully autonomous operation. A key hardware innovation is the world's first foldable steering wheel, co-developed with automotive safety supplier Autoliv.

The vehicle architecture is built for full-stack redundancy to meet regional safety and reliability standards. Tensor's engineering utilises agentic AI and adaptive design to manage complex driving environments. The company has established a technical ecosystem through several strategic partnerships:

• Compute and AI: Collaboration with Arm for power-efficient compute platforms and Nvidia for AI processing.
• Infrastructure: Integration with Oracle for cloud systems.
• Manufacturing and Insurance: Partnerships with VinFast for scalable production and Marsh for insurance frameworks.

The UK appearance follows a global launch announcement in August 2025. The European AV Summit served as a platform to engage with regulators, insurers and city planners regarding the implementation of personal Level 4 ownership.

Tensor plans to commence production this year. Initial commercial availability is targeted for the UAE, EU and US markets.

Jay Xiao, Chief Executive Officer, Tensor, said, "Showcasing Tensor at the European AV Summit offered a vital opportunity to demonstrate a production-ready Level 4 vehicle to the policymakers, insurers and industry partners who shape Europe's AV future. Our purpose-built Robocar is engineered for full-stack redundancy providing a level of safety and reliability that combines agentic AI and adaptive design to meet rigorous regional safety standards. Tensor, showing for the first time in the UK, helped translate our technical evidence into practical pathways for safe, consumer ownership across European cities and soon - globally.

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