Orbitsys DMS leverages its cloud-based platform, allowing centralisation of data and remote access to tackle connectivity and data hurdles in the automotive industry.

As the world relies more on technology and data to tackle different situations or to streamline processes, loopholes exist inevitably. Orbitsys leverages its cloud-based platform, allowing centralisation of data along with remote access for the automotive industry to tackle dealerships and hurdles.

“We tackle connectivity and data hurdles in the automotive industry by offering a cloud-based platform. This allows dealerships and OEMs to centralise data, which eliminates scattered systems, creating a single source of trusted data for customer and vehicle information. Moreover, accessing data remotely enables secure, role-based and real-time data visibility across multiple locations, improving decision-making,” informed Harvinder Pal Singh, Chief Business Officer, Orbitsys DMS.

The software services company also tackles challenges pertaining to supply chain management by leveraging cloud-based tools that monitor performance in real-time. “We optimise supply chain management by providing tools for efficient inventory management, order tracking and supplier collaboration. The platform enables companies to monitor supply chain performance in real-time, identify bottlenecks and make data-driven decisions to improve efficiency and reduce costs,” said Singh.

However, in this rapidly changing landscape of digitisation, data security has assumed an important position. Commenting on ensuring data security and privacy in its application, Singh said, “We prioritise data security and privacy in our solutions for the automotive sector by implementing robust security measures such as encryption, access controls and regular security audits by industry-leading security partners. The platform ensures that customer data is protected against unauthorised access and adheres to industry standards and regulations for data privacy.”

Furthermore, as Orbitsys is an ISO certified company, it conducts regular audits and updates the solutions to comply with statutory requirements, ensuring that customers can confidently use their services while meeting regulatory obligations.

When asked how Orbitsys’ technology enhances efficiency and productivity in automotive production and distribution processes, Singh explained, “We improve order accuracy by leveraging real-time customer orders and vehicle inventory data of dealerships that can be shared with manufacturers, enabling them to adjust production plans and reduce the risk of overstocking or understocking at dealerships. Customers can be provided estimated arrival times and updates on vehicle delivery periods. Moreover, efficient service at dealerships, facilitated by our system, can lead to quicker turnaround times for repairs and maintenance, potentially reducing warranty claims and improving customer satisfaction.”

Digital solutions

Some of the specific solutions and services offered by Orbitsys include customer relationship management systems. These comprehensive, pre-configured auto-centric CRM platforms help automotive dealerships manage all interactions and communications with customers, including lead tracking, opportunity management and service requests.

It offers data repository services where a centralised repository keeps all customer and vehicle data, streamlining operations and improving data visibility. The Orbitsys CRM-DMS supports the entire sales process, from lead generation to deal closing, while the after-sales service module helps manage service appointments, track repair work and bill customers. The system can also be integrated with workshop management systems to streamline service operations.

Its inventory management system helps manage inventory levels for parts and vehicles, ensuring that dealerships have the right stock on hand to meet customer demand. It also offers the full range of pre-configured customer feedback programmes that are used by businesses to gauge customer satisfaction.

Besides these offerings, Orbitsys offers a range of mobile apps for OEMs, dealerships and vehicle owners, providing on-the-go access to key information and functionality.

Its vehicle and parts distribution platform for OEMs and dealers offers a comprehensive integration to OEM vehicle warehouse operations and enables on-line vehicle ordering as well as fund-management.

Moreover, the core platform has the capability to connect to any OEM or external system for secure and automated data flows.

The service provider leverages its technological expertise to innovate in the automotive sector by focusing on streamlined dealer business management and cloud-based accessibility. The system offers an all-in-one solution for dealerships, managing various aspects like distribution, sales, service and customer relationship management.

This eliminates the need for multiple disconnected systems and enforces pre-defined processes to ensure data integrity and minimise the possibility of frauds.

“Our platform is designed on pre-defined processes that are enforced with minimal manual intervention so that all reports and insights use trusted data. This attention to process also minimises the possibility of fraud. Moreover, our web-hosted software allows dealerships with multiple locations and brands to access and manage data and operations centrally. This provides real-time data visibility, improving decision making and streamlining processes across the network,” informed Singh.

Answering how Orbitsys contributes to electric vehicle (EV) technology advancements, he said, “We offer features that support EV manufacturers in managing customer relationships, streamlining operations and analysing data. This helps EV manufacturers improve efficiency, reduce costs and accelerate the development and adoption of EV technology.”

Market presence

The service provider has been present in the automotive segment since 1995 and has worked with brands such as Daewoo, Skoda, Isuzu and Benelli in ICE and Amo Mobility and Omega Seiki and Lohia Auto in EV segment. Over 1,700 automotive dealers and workshops have chosen to work with their system so far. “We work closely with the Federation of Dealer Associations in India to engage with dealerships across the country. Orbitsys has been the DMS partner for India’s most prestigious Autocar Awards – created and hosted by India’s most trusted automobile publication, for over six years now,” informed Singh.

He added, “Orbitsys CRM-DMS stays ahead in the rapidly evolving automotive market by continuously innovating its service offerings to meet the changing needs of customers and the industry. We invest in research and development to develop cutting-edge solutions with mobile capabilities that help automotive businesses stay competitive. We actively collaborate with industry partners and engage with customers to understand their challenges and develop tailored solutions that address their specific needs.”

Commenting on long-term goals and vision in relation to the automotive sector, Singh said, “We intend to create a globally scaleable platform that will work across multiple markets. On the technology side, we are actively working on plans for block-chain integration. AI integration will be coming to specific modules on a small scale first and then become an integral part of the system. We will integrate closely with connected vehicle systems to bring the best vehicle ownership experience to customers.

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Bengaluru-headquartered L&T Technology Services (LTTS), a global leader in AI and Digital Engineering R&D, has entered into a strategic global partnership with Emerson, a global automation leader.

The strategic collaboration aims to accelerate system integration and product development across the industrial, transportation, semiconductor & aerospace and defence sectors.

Under the agreement, LTTS will act as a global System Integrator and technology development partner for Emerson’s NI (National Instruments) test and measurement platform. The partnership focuses on architecting software-defined, data-centric engineering environments that enhance system performance and sustainability.

As part of the understanding, LTTS will establish a dedicated CoE at its Mysuru campus in India. This hub will leverage NI hardware and software to drive applied innovation, test automation and validation workflows. The partners will co-develop solutions tailored for high-complexity sectors where resilience and engineering rigor are critical. The engagement also includes joint go-to-market initiatives and extended client support models to provide ‘lifecycle enablement’ for global enterprises.

Ritu Favre, President for Emerson’s Test and Measurement business, said, “Engineering environments are becoming increasingly software defined, data centric and interconnected. Our open, modular NI platform provides the architectural foundation organisations need to manage growing system complexity while accelerating validation and deployment cycles. Through our collaboration with LTTS as a global system integrator, we extend this platform into industry-specific implementations that help customers move from engineering uncertainty to operational confidence and leveraging the proven technology leadership of NI automated test and measurement solutions.”

Alind Saxena, Executive Director & President at LTTS, added, “Our clients in Mobility, Sustainability and Tech require engineering systems that are intelligent and future-ready. Our partnership with Emerson strengthens LTTS’ ability to architect and deploy such systems at scale.”

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Mumbai-headquartered SUV major Mahindra & Mahindra has successfully deployed AI-powered conversational voice agents to manage the massive customer outreach for the launch of its premium SUV, the XUV 7XO.

The initiative, led by the group’s dedicated Mahindra AI division, utilised AI-tech from ElevenLabs to handle high-volume customer interactions during the peak launch period.

The XUV 7XO, which premiered on 5 January 2026, represents Mahindra's most technologically advanced internal combustion engine (ICE) vehicle. To manage the typical surge in inquiries that accompany a major automotive launch, Mahindra AI opted for a scalable digital solution rather than traditional call centre expansion.

The AI voice agents, named nAIna, conducted thousands of concurrent outbound calls, engaging prospective buyers in natural, multi-turn conversations. Powered by ElevenLabs’ Text-to-Speech API, the agents provided human-like, low-latency responses in multiple languages. The campaign is said to have achieved around 8 percent conversion uplift in qualified inquiries, successfully routing high-intent leads directly to dealerships.

Using AI, the system provided ‘always-on’ support, contacting leads and answering queries outside of standard business hours.

Manjari Upadhye, Chief Marketing Officer, Automotive Division, Mahindra & Mahindra, said, “Large-scale launches need new ways to manage customer conversations. During the XUV 7XO launch, our partnership with ElevenLabs helped us successfully deploy AI voice agents to support peak demand and helped route queries to dealerships.”

Karthik Rajaram, GM & Country Head, India, ElevenLabs, added, “Automotive launches compress weeks of customer demand into days. Every call needs to sound as natural and responsive as the first, whether it is the tenth or the ten-thousandth. This partnership with Mahindra showed that AI voice agents can operate at enterprise scale in India - handling thousands of concurrent calls in multiple languages without compromising conversation quality. This sets a new benchmark for how automotive brands can engage buyers at launch.” 

Following the measurable success of the XUV 7XO campaign, Mahindra AI plans to integrate these intelligent voice layers across the entire automotive lifecycle, including service reminders, follow-ups, and long-term customer engagement workflows.

The XUV 7XO is positioned as the premium evolution of the XUV700, priced between INR 1.5 million and INR 2.55 million. It is the first vehicle in India to feature the combined Dolby Vision and Dolby Atmos entertainment experience, alongside a ‘Coast-to-Coast’ triple-screen HD display and Level 2 ADAS safety features.

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MathWorks, a leading software tools company, recently concluded MATLAB EXPO 2026 today, hosting over 1,300 engineers, scientists and industry leaders to discuss the transition of generative AI, engineering copilots and agentic AI from experimental phases to production-scale deployment.

The event focused on the integration of AI-assisted design and simulation into Model-Based Design workflows across industries such as automotive, aerospace and semiconductors. Discussions highlighted the importance of maintaining engineering rigour, traceability and safety while utilising automated workflows.

At the event, MathWorks leaders Seth Deland and Avinash Nehemiah demonstrated how agentic AI capabilities in MATLAB and Simulink are accelerating simulation-led decision-making and system deployment.

Savyasachi Srinivas, VP at Collins Aerospace, detailed the use of AI-enabled knowledge systems and digital twins to move aerospace products from initial concept through to formal certification.

The event saw a panel discussion featuring representatives from Boeing, Mercedes-Benz R&D India, TCS, HSBC and the Indian Institute of Science addressing the critical need for human oversight and verification when validating AI-assisted outputs in real-world systems.

Also, the event saw technology demonstration including Raftar Formula Racing from IIT Madras, displayed their competition-winning race car designed using MathWorks tools.

The highlight at the UAV Pavilion saw drone and eVTOL (electric Vertical Take-Off and Landing) platforms from Speedgoat, Zmotion Autonomous Systems and Reude Technologies.

Sunil Motwani, Country Manager – Sales and Service – MathWorks India, said, “This year’s MATLAB EXPO reflected growing industry interest in applying GenAI, copilots and agentic AI to engineering workflows in ways that improve productivity while preserving validation, traceability and safety.”

The conference underscored a consistent industry shift: engineering teams are moving beyond basic AI experimentation toward certification-ready systems where AI agents accelerate design and verification while keeping engineers central to the decision-making process.

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Hyderabad-based electric vehicle manufacturer Olectra Greentech has announced the adoption of Dassault Systemes’ 3DEXPERIENCE platform.

The collaboration is designed to create a digitally integrated product development ecosystem, aligning Olectra's engineering processes with global OEM standards.

The 3DEXPERIENCE platform provides a unified environment that connects design, simulation and manufacturing. By implementing this system, Olectra aims to move toward virtual twin technology and model-based engineering, allowing it to validate vehicle designs in a virtual space before physical prototyping.

Key Objectives of the Collaboration:

• Digital Integration: Transitioning from component-level engineering to system-level digital orchestration.
• Accelerated Time-to-Market: Reducing innovation cycles through seamless collaboration between engineering and manufacturing teams.
• Virtual Validation: Using simulation to ensure precision and reduce the need for multiple physical prototypes.
• Scalability: Developing new electric bus and truck platforms capable of meeting international benchmarks.

Mahesh Babu, MD, Olectra Greentech, said, At Olectra, we see the future of mobility being shaped by electrification and digital engineering. As part of our commitment to transforming mobility through accessible innovation and a pragmatic future, we are making significant investments in developing new bus and truck platforms. Our collaboration with Dassault Systemes and adoption of the 3DEXPERIENCE platform will play a vital role in building these to global standards and aligning with global benchmarks. This enables us to move faster, design smarter, and deliver with world class precision. As India accelerates its EV transition, we remain focused on leading in both deployment and engineering excellence.”

Deepak NG, Managing Director, India, Dassault Systemes, added, “Our collaboration with Olectra reflects a forward-looking shift toward integrated, platform-driven innovation, enabling faster, smarter, and more sustainable electric vehicle development. Together, we aim to strengthen the transformation of India’s mobility ecosystem through virtual twin experiences.”

The adoption of the platform comes as Indian manufacturers increasingly shift toward platform-based engineering to manage the complexity of next-generation vehicle architectures and drive sustainable growth in the EV sector.

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