Orbitsys DMS leverages its cloud-based platform, allowing centralisation of data and remote access to tackle connectivity and data hurdles in the automotive industry.

As the world relies more on technology and data to tackle different situations or to streamline processes, loopholes exist inevitably. Orbitsys leverages its cloud-based platform, allowing centralisation of data along with remote access for the automotive industry to tackle dealerships and hurdles.

“We tackle connectivity and data hurdles in the automotive industry by offering a cloud-based platform. This allows dealerships and OEMs to centralise data, which eliminates scattered systems, creating a single source of trusted data for customer and vehicle information. Moreover, accessing data remotely enables secure, role-based and real-time data visibility across multiple locations, improving decision-making,” informed Harvinder Pal Singh, Chief Business Officer, Orbitsys DMS.

The software services company also tackles challenges pertaining to supply chain management by leveraging cloud-based tools that monitor performance in real-time. “We optimise supply chain management by providing tools for efficient inventory management, order tracking and supplier collaboration. The platform enables companies to monitor supply chain performance in real-time, identify bottlenecks and make data-driven decisions to improve efficiency and reduce costs,” said Singh.

However, in this rapidly changing landscape of digitisation, data security has assumed an important position. Commenting on ensuring data security and privacy in its application, Singh said, “We prioritise data security and privacy in our solutions for the automotive sector by implementing robust security measures such as encryption, access controls and regular security audits by industry-leading security partners. The platform ensures that customer data is protected against unauthorised access and adheres to industry standards and regulations for data privacy.”

Furthermore, as Orbitsys is an ISO certified company, it conducts regular audits and updates the solutions to comply with statutory requirements, ensuring that customers can confidently use their services while meeting regulatory obligations.

When asked how Orbitsys’ technology enhances efficiency and productivity in automotive production and distribution processes, Singh explained, “We improve order accuracy by leveraging real-time customer orders and vehicle inventory data of dealerships that can be shared with manufacturers, enabling them to adjust production plans and reduce the risk of overstocking or understocking at dealerships. Customers can be provided estimated arrival times and updates on vehicle delivery periods. Moreover, efficient service at dealerships, facilitated by our system, can lead to quicker turnaround times for repairs and maintenance, potentially reducing warranty claims and improving customer satisfaction.”

Digital solutions

Some of the specific solutions and services offered by Orbitsys include customer relationship management systems. These comprehensive, pre-configured auto-centric CRM platforms help automotive dealerships manage all interactions and communications with customers, including lead tracking, opportunity management and service requests.

It offers data repository services where a centralised repository keeps all customer and vehicle data, streamlining operations and improving data visibility. The Orbitsys CRM-DMS supports the entire sales process, from lead generation to deal closing, while the after-sales service module helps manage service appointments, track repair work and bill customers. The system can also be integrated with workshop management systems to streamline service operations.

Its inventory management system helps manage inventory levels for parts and vehicles, ensuring that dealerships have the right stock on hand to meet customer demand. It also offers the full range of pre-configured customer feedback programmes that are used by businesses to gauge customer satisfaction.

Besides these offerings, Orbitsys offers a range of mobile apps for OEMs, dealerships and vehicle owners, providing on-the-go access to key information and functionality.

Its vehicle and parts distribution platform for OEMs and dealers offers a comprehensive integration to OEM vehicle warehouse operations and enables on-line vehicle ordering as well as fund-management.

Moreover, the core platform has the capability to connect to any OEM or external system for secure and automated data flows.

The service provider leverages its technological expertise to innovate in the automotive sector by focusing on streamlined dealer business management and cloud-based accessibility. The system offers an all-in-one solution for dealerships, managing various aspects like distribution, sales, service and customer relationship management.

This eliminates the need for multiple disconnected systems and enforces pre-defined processes to ensure data integrity and minimise the possibility of frauds.

“Our platform is designed on pre-defined processes that are enforced with minimal manual intervention so that all reports and insights use trusted data. This attention to process also minimises the possibility of fraud. Moreover, our web-hosted software allows dealerships with multiple locations and brands to access and manage data and operations centrally. This provides real-time data visibility, improving decision making and streamlining processes across the network,” informed Singh.

Answering how Orbitsys contributes to electric vehicle (EV) technology advancements, he said, “We offer features that support EV manufacturers in managing customer relationships, streamlining operations and analysing data. This helps EV manufacturers improve efficiency, reduce costs and accelerate the development and adoption of EV technology.”

Market presence

The service provider has been present in the automotive segment since 1995 and has worked with brands such as Daewoo, Skoda, Isuzu and Benelli in ICE and Amo Mobility and Omega Seiki and Lohia Auto in EV segment. Over 1,700 automotive dealers and workshops have chosen to work with their system so far. “We work closely with the Federation of Dealer Associations in India to engage with dealerships across the country. Orbitsys has been the DMS partner for India’s most prestigious Autocar Awards – created and hosted by India’s most trusted automobile publication, for over six years now,” informed Singh.

He added, “Orbitsys CRM-DMS stays ahead in the rapidly evolving automotive market by continuously innovating its service offerings to meet the changing needs of customers and the industry. We invest in research and development to develop cutting-edge solutions with mobile capabilities that help automotive businesses stay competitive. We actively collaborate with industry partners and engage with customers to understand their challenges and develop tailored solutions that address their specific needs.”

Commenting on long-term goals and vision in relation to the automotive sector, Singh said, “We intend to create a globally scaleable platform that will work across multiple markets. On the technology side, we are actively working on plans for block-chain integration. AI integration will be coming to specific modules on a small scale first and then become an integral part of the system. We will integrate closely with connected vehicle systems to bring the best vehicle ownership experience to customers.

Comments (0)

ADD COMMENT

Link Copied!

Mobility engineering and technology company BlueBinaries has signed a definitive agreement to acquire the automotive testing business of Germany-based MicroNova AG.

The carved-out entity will operate as an independent company within the BlueBinaries group under the name NovaBinaries. Following the transaction, BlueBinaries projects annual revenue of USD 50 million and aims to expand revenue to USD 100 million in the coming years.

Founded in 2017 and headquartered in Chennai, BlueBinaries provides vehicle engineering, digital engineering, testing and homologation services to original equipment manufacturers across India, Europe, North America, the Middle East and Asia.

MicroNova, based in Vierkirchen near Munich, develops testing and validation systems for the automotive sector, including hardware-in-the-loop systems, test automation platforms, virtualisation solutions and engineering services. Its test automation platform, EXAM, is used by European automotive manufacturers. NovaBinaries will focus on software test solutions, hardware-in-the-loop systems, test automation, virtual validation, and software test factories by combining MicroNova’s product portfolio with BlueBinaries’ engineering operations.

Srinivas Aravapalli, Founder and CEO, BlueBinaries, said, "The acquisition of MicroNova’s industry-leading HiL Testing and Test Automation business represents a watershed moment in BlueBinaries’ journey towards absolute technological leadership in the global mobility ecosystem. By integrating these world-class validation and test automation technologies into our existing portfolio, we are uniquely positioned to offer an unmatched, end-to-end test offerings to our customers.”

Kishore LM, Founder and COO, BlueBinaries, said, “The acquisition of the Automotive Testing business from MicroNova is a strategic leap that enhances our ability to offer right technology solutions across automotive software testing. MicroNova’s technical depth, customer centricity, and regional strength align perfectly with our strategic vision to be the first partner choice for global customers complimenting our current portfolio. Our intent is to offer these proven technologies and better solutions globally combining precision, engineering excellence, scale, and flexibility while the mobility industry moves into the SDV and AI era.”

Comments (0)

ADD COMMENT

Link Copied!

A study conducted by Google and Kantar titled ‘Automobile Purchase Journey in the Age of AI’ shows that 93 percent of automobile shoppers in India utilise artificial intelligence (AI) interfaces during their research process.

The research indicates that the car buying process involves multiple digital platforms, with 87 percent of buyers interacting with Google services including Search, YouTube, Maps and Gemini. Consumers utilising artificial intelligence touchpoints consult an average of 7.8 resources to research and evaluate choices, compared to 6.9 touchpoints for buyers overall. Within Google Search, 90 percent of surveyed users reported encountering AI Overviews, while 89 per cent utilised AI Mode to process technical specifications, vehicle features and financing options. Furthermore, 80 percent of buyers using AI chatbots also turn to Google Search or YouTube for active research.

The findings highlight that initial consideration sets form early, with 80 percent of buyers maintaining a predefined list of brands prior to active research. Approximately six in 10 buyers use YouTube for casual exploration, where 77 percent of users rely on professional automotive reviewers to inform their choices. Daily media consumption habits among car buyers show that 63 percent watch YouTube, 55 percent stream YouTube on television screens, 54 percent read newspapers and 43 percent watch linear television. Decision-making remains a shared process within households, with 64 percent of respondents involving family members and 53 percent consulting spouses. Vehicle safety ratings and styling were identified as primary motivators by 41 percent of buyers.

Siddharth Shekhar, Director, Google India, said, "The car buying journey in India is deliberate, non-linear, and deeply digital-particularly ahead of the festive season, when consideration peaks. Buyers move between discovery on YouTube and conversational validation on Search. Among surveyed Google Search users, 90 percent come across AI Overviews and 89 percent use AI Mode to navigate nuanced, complex queries. As AI helps buyers navigate complex choices, our ad and commerce solutions help automotive brands respond to their intent-connecting initial curiosity directly to the showroom."

Virat Khullar, Head of Marketing, Hyundai Motor India, said, "The automotive purchase journey is increasingly shaped by moments of discovery, research and intent across digital channels. Our partnership with Google helped us harness the scale of YouTube to build awareness and the intelligence of AI-powered Search ad solutions to identify and convert high-intent consumers. By unifying upper- and lower-funnel marketing, we were able to deliver a more relevant and efficient customer experience, turning consideration into action and driving strong sales momentum for Hyundai Verna."

The study was carried out by Kantar in May 2026 across metropolitan and Tier-1 cities in India, surveying 1,022 consumers who had purchased a car within the preceding six months.

Comments (0)

ADD COMMENT

Link Copied!

Accenture and Google Cloud have announced that Volvo Cars has signed on as the lead industry partner for Horizon, an open-source software development platform designed for car makers and automotive suppliers to build, test and deploy software on the Android Automotive Operating System.

The Horizon platform unifies cloud-native development tools, virtual testing environments and artificial intelligence workflows. Volvo Cars is migrating its global software development environment for the Android Automotive Operating System to the platform to accelerate engineering processes and virtual testing across its global development teams.

Insights gathered from Volvo Cars' deployment will be used by Accenture and Google Cloud to refine the platform and expand its generative artificial intelligence features for automotive and industrial manufacturers.

According to metrics provided by Accenture and Google Cloud, testing speeds using virtual Cuttlefish-based Android Automotive environments can improve by up to 9 times, while infotainment feature development costs can decrease by up to 40 percent. Software build times, which previously required up to two hours, can yield feedback within minutes through caching and build pipeline optimisation.

Remote access to virtual and physical device farms allows engineers to test software without requiring local physical test equipment, while virtual workbenches enable developers to set up development environments in seconds.

Gregor Zetsche, Head of Connected Experience, Volvo Cars, said, "We’re building some of the most complex products in the world, which requires a development environment built to match. As Horizon’s lead industry partner, we can directly solve our toughest engineering challenges and empower our teams to deliver new experiences faster than ever."

Juergen Reers, Global Automotive & Mobility Lead, Accenture, said, "Horizon enables a faster, more flexible and efficient way to deliver software-defined vehicle features. Its standardised, repeatable and scalable processes help deliver reliable, high-quality software products, while significantly reducing time to market. Horizon will allow Volvo Cars’ engineers to focus on what matters most: creating differentiated vehicle experiences and continuously delivering new value to drivers through software at high speed."

Henry Bzeih, Global Director for the Automotive Industry, Google Cloud, said, "Software now defines the automotive brand. Horizon on Google Cloud gives Volvo Cars the ability to move faster while releasing high-quality software and features on a cadence that matches the expectations of modern mobility. This is how next generation digital experiences reach drivers at agile speed."

Accenture and Google Cloud are working with additional automotive and industrial organisations to expand adoption of the Horizon platform across international markets.

Comments (0)

ADD COMMENT

Link Copied!

Emerson has announced the expansion of its test and measurement research and development (R&D) facility in Bengaluru, which it claims is an additional 50 percent.

The investment increases capacity at the site to develop software-defined and automated validation technologies for industrial customers.

The Bengaluru facility operates as Emerson's NI Software Centre of Excellence and represents the company's second-largest test and measurement R&D centre globally. Engineering teams at the site hold product responsibility for test software platforms, AI-enabled engineering capabilities, systems engineering technologies and radio frequency test software. The tools serve clients across the semiconductor, aerospace, defence, transportation, life sciences and manufacturing sectors.

Ritu Favre, President of Emerson's Test & Measurement business, said, "Bangalore plays an increasingly strategic role in Emerson’s global test innovation network. The site combines deep expertise in test software and AI-enabled engineering and validation technologies with close connections to rapidly evolving industries. This investment helps customers manage growing product complexity, streamline validation and bring new innovations to market faster."

The expansion provides capacity to advance automated validation workflows and integrated test platforms as hardware complexity increases across shortened product development timelines.

Emerson's investment aligns with domestic growth in semiconductors, electric mobility, and aerospace manufacturing driven by initiatives such as the India Semiconductor Mission and the National Electric Mobility Mission Plan.

Alongside the R&D centre, Emerson operates a second Bengaluru location dedicated to application engineering, calibration services, sales and customer support.

Comments (0)

ADD COMMENT

Link Copied!