Orbitsys DMS leverages its cloud-based platform, allowing centralisation of data and remote access to tackle connectivity and data hurdles in the automotive industry.

As the world relies more on technology and data to tackle different situations or to streamline processes, loopholes exist inevitably. Orbitsys leverages its cloud-based platform, allowing centralisation of data along with remote access for the automotive industry to tackle dealerships and hurdles.

“We tackle connectivity and data hurdles in the automotive industry by offering a cloud-based platform. This allows dealerships and OEMs to centralise data, which eliminates scattered systems, creating a single source of trusted data for customer and vehicle information. Moreover, accessing data remotely enables secure, role-based and real-time data visibility across multiple locations, improving decision-making,” informed Harvinder Pal Singh, Chief Business Officer, Orbitsys DMS.

The software services company also tackles challenges pertaining to supply chain management by leveraging cloud-based tools that monitor performance in real-time. “We optimise supply chain management by providing tools for efficient inventory management, order tracking and supplier collaboration. The platform enables companies to monitor supply chain performance in real-time, identify bottlenecks and make data-driven decisions to improve efficiency and reduce costs,” said Singh.

However, in this rapidly changing landscape of digitisation, data security has assumed an important position. Commenting on ensuring data security and privacy in its application, Singh said, “We prioritise data security and privacy in our solutions for the automotive sector by implementing robust security measures such as encryption, access controls and regular security audits by industry-leading security partners. The platform ensures that customer data is protected against unauthorised access and adheres to industry standards and regulations for data privacy.”

Furthermore, as Orbitsys is an ISO certified company, it conducts regular audits and updates the solutions to comply with statutory requirements, ensuring that customers can confidently use their services while meeting regulatory obligations.

When asked how Orbitsys’ technology enhances efficiency and productivity in automotive production and distribution processes, Singh explained, “We improve order accuracy by leveraging real-time customer orders and vehicle inventory data of dealerships that can be shared with manufacturers, enabling them to adjust production plans and reduce the risk of overstocking or understocking at dealerships. Customers can be provided estimated arrival times and updates on vehicle delivery periods. Moreover, efficient service at dealerships, facilitated by our system, can lead to quicker turnaround times for repairs and maintenance, potentially reducing warranty claims and improving customer satisfaction.”

Digital solutions

Some of the specific solutions and services offered by Orbitsys include customer relationship management systems. These comprehensive, pre-configured auto-centric CRM platforms help automotive dealerships manage all interactions and communications with customers, including lead tracking, opportunity management and service requests.

It offers data repository services where a centralised repository keeps all customer and vehicle data, streamlining operations and improving data visibility. The Orbitsys CRM-DMS supports the entire sales process, from lead generation to deal closing, while the after-sales service module helps manage service appointments, track repair work and bill customers. The system can also be integrated with workshop management systems to streamline service operations.

Its inventory management system helps manage inventory levels for parts and vehicles, ensuring that dealerships have the right stock on hand to meet customer demand. It also offers the full range of pre-configured customer feedback programmes that are used by businesses to gauge customer satisfaction.

Besides these offerings, Orbitsys offers a range of mobile apps for OEMs, dealerships and vehicle owners, providing on-the-go access to key information and functionality.

Its vehicle and parts distribution platform for OEMs and dealers offers a comprehensive integration to OEM vehicle warehouse operations and enables on-line vehicle ordering as well as fund-management.

Moreover, the core platform has the capability to connect to any OEM or external system for secure and automated data flows.

The service provider leverages its technological expertise to innovate in the automotive sector by focusing on streamlined dealer business management and cloud-based accessibility. The system offers an all-in-one solution for dealerships, managing various aspects like distribution, sales, service and customer relationship management.

This eliminates the need for multiple disconnected systems and enforces pre-defined processes to ensure data integrity and minimise the possibility of frauds.

“Our platform is designed on pre-defined processes that are enforced with minimal manual intervention so that all reports and insights use trusted data. This attention to process also minimises the possibility of fraud. Moreover, our web-hosted software allows dealerships with multiple locations and brands to access and manage data and operations centrally. This provides real-time data visibility, improving decision making and streamlining processes across the network,” informed Singh.

Answering how Orbitsys contributes to electric vehicle (EV) technology advancements, he said, “We offer features that support EV manufacturers in managing customer relationships, streamlining operations and analysing data. This helps EV manufacturers improve efficiency, reduce costs and accelerate the development and adoption of EV technology.”

Market presence

The service provider has been present in the automotive segment since 1995 and has worked with brands such as Daewoo, Skoda, Isuzu and Benelli in ICE and Amo Mobility and Omega Seiki and Lohia Auto in EV segment. Over 1,700 automotive dealers and workshops have chosen to work with their system so far. “We work closely with the Federation of Dealer Associations in India to engage with dealerships across the country. Orbitsys has been the DMS partner for India’s most prestigious Autocar Awards – created and hosted by India’s most trusted automobile publication, for over six years now,” informed Singh.

He added, “Orbitsys CRM-DMS stays ahead in the rapidly evolving automotive market by continuously innovating its service offerings to meet the changing needs of customers and the industry. We invest in research and development to develop cutting-edge solutions with mobile capabilities that help automotive businesses stay competitive. We actively collaborate with industry partners and engage with customers to understand their challenges and develop tailored solutions that address their specific needs.”

Commenting on long-term goals and vision in relation to the automotive sector, Singh said, “We intend to create a globally scaleable platform that will work across multiple markets. On the technology side, we are actively working on plans for block-chain integration. AI integration will be coming to specific modules on a small scale first and then become an integral part of the system. We will integrate closely with connected vehicle systems to bring the best vehicle ownership experience to customers.

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Energy In Motion (EIM Ltd) has inaugurated a heavy-duty battery swapping-cum-charging station at Rewari, Haryana, expanding its energy infrastructure along the NH-48 Delhi-Mumbai freight corridor.

The facility was inaugurated by Dr. Hanif Qureshi, IPS, Additional Secretary, Ministry of Heavy Industries, Government of India. The event was attended by representatives from cement and logistics companies, fleet operators, financial institutions, and transport providers, including Mahendra Singhi, Board Member and Advisor at Dalmia Cement, Arun Kumar Khurana, Joint President and Head of Operations Logistics at UltraTech Cement, Manav Bansal, Co-Founder and CEO at Drivn and Narendra Murkumbi, Managing Director at Energy In Motion.

The Rewari station joins existing EIM facilities at Palwal and Kotputli along the NH-48 corridor. Each station operates with a connected load of 2.5 MW to supply power directly along key transit routes. The infrastructure utilises a battery-swapping model designed to replace depleted heavy-vehicle batteries with charged units, reducing vehicle idle time compared to stationary plug-in charging methods.

Narendra Murkumbi, MD, EIM, said, “The Rewari station is dedicated to support Green logistics more economically. The facility can swap a discharged battery of an Electric Heavy commercial vehicle (e-HCV) typically in 7 minutes, against 55-60 minutes of charging time through a conventional charger, there by yielding a significantly higher fleet availability and better economics for any fleet owner or transporter. The station has the capacity to serve over 150 vehicles a day. EIM’s Battery Swapping, together with its larger capacity battery of 350 kWh, can result into a 10 percent increment in the No. of monthly return trips on any corridor for any Logistics Service Provider (LSP). We plan to set-up 40 such stations across India in the current financial year, of which 8 are already operational and 7 more in various stages of installation. EIM, in its pursuit of creating value for its customers through innovative solutions, has already gained large traction across India through its ‘Maitryi’ model (Battery as a Service or BaaS) where a customer’s upfront capital deployment stands reduced by 40 percent while buying a heavy-duty electric truck, a capital-intensive item.”

EIM offers its infrastructure under a Battery as a Service (BaaS) commercial structure, designated as the 'Maitryi' model. The arrangement separates the vehicle purchase price from the battery unit, lowering initial capital expenditure for logistics providers purchasing heavy-duty electric trucks. The company plans to deploy 40 heavy-duty swapping-cum-charging stations across India during the current financial year, with eight facilities currently in operation and seven in development.

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Japanese tier 1 supplier Toyoda Gosei Co’s regional headquarters in China, Toyoda Gosei (China) Investment Co., has inked a partnership agreement for safety standards and technical innovations with CATARC Component Technology (Tianjin) Co., a group company of the China Automotive Technology & Research Center (CATARC).

The agreement focuses on safety standards and technical developments as China Automotive Technology & Research Center formulates vehicle safety regulations and industry standards in China.

As per the understanding, Toyoda Gosei (China) Investment Co., aims to accelerate product development by increasing the deployment of computer-aided engineering technology and creating safety products tailored to local requirements.

The partnership comes amid market shifts in China driven by the adoption of electric vehicles and the entry of new automotive manufacturers. Toyoda Gosei plans to leverage its engineering resources to supply safety components to carmakers operating within the Chinese automotive sector.

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Mobility engineering and technology company BlueBinaries has signed a definitive agreement to acquire the automotive testing business of Germany-based MicroNova AG.

The carved-out entity will operate as an independent company within the BlueBinaries group under the name NovaBinaries. Following the transaction, BlueBinaries projects annual revenue of USD 50 million and aims to expand revenue to USD 100 million in the coming years.

Founded in 2017 and headquartered in Chennai, BlueBinaries provides vehicle engineering, digital engineering, testing and homologation services to original equipment manufacturers across India, Europe, North America, the Middle East and Asia.

MicroNova, based in Vierkirchen near Munich, develops testing and validation systems for the automotive sector, including hardware-in-the-loop systems, test automation platforms, virtualisation solutions and engineering services. Its test automation platform, EXAM, is used by European automotive manufacturers. NovaBinaries will focus on software test solutions, hardware-in-the-loop systems, test automation, virtual validation, and software test factories by combining MicroNova’s product portfolio with BlueBinaries’ engineering operations.

Srinivas Aravapalli, Founder and CEO, BlueBinaries, said, "The acquisition of MicroNova’s industry-leading HiL Testing and Test Automation business represents a watershed moment in BlueBinaries’ journey towards absolute technological leadership in the global mobility ecosystem. By integrating these world-class validation and test automation technologies into our existing portfolio, we are uniquely positioned to offer an unmatched, end-to-end test offerings to our customers.”

Kishore LM, Founder and COO, BlueBinaries, said, “The acquisition of the Automotive Testing business from MicroNova is a strategic leap that enhances our ability to offer right technology solutions across automotive software testing. MicroNova’s technical depth, customer centricity, and regional strength align perfectly with our strategic vision to be the first partner choice for global customers complimenting our current portfolio. Our intent is to offer these proven technologies and better solutions globally combining precision, engineering excellence, scale, and flexibility while the mobility industry moves into the SDV and AI era.”

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A study conducted by Google and Kantar titled ‘Automobile Purchase Journey in the Age of AI’ shows that 93 percent of automobile shoppers in India utilise artificial intelligence (AI) interfaces during their research process.

The research indicates that the car buying process involves multiple digital platforms, with 87 percent of buyers interacting with Google services including Search, YouTube, Maps and Gemini. Consumers utilising artificial intelligence touchpoints consult an average of 7.8 resources to research and evaluate choices, compared to 6.9 touchpoints for buyers overall. Within Google Search, 90 percent of surveyed users reported encountering AI Overviews, while 89 per cent utilised AI Mode to process technical specifications, vehicle features and financing options. Furthermore, 80 percent of buyers using AI chatbots also turn to Google Search or YouTube for active research.

The findings highlight that initial consideration sets form early, with 80 percent of buyers maintaining a predefined list of brands prior to active research. Approximately six in 10 buyers use YouTube for casual exploration, where 77 percent of users rely on professional automotive reviewers to inform their choices. Daily media consumption habits among car buyers show that 63 percent watch YouTube, 55 percent stream YouTube on television screens, 54 percent read newspapers and 43 percent watch linear television. Decision-making remains a shared process within households, with 64 percent of respondents involving family members and 53 percent consulting spouses. Vehicle safety ratings and styling were identified as primary motivators by 41 percent of buyers.

Siddharth Shekhar, Director, Google India, said, "The car buying journey in India is deliberate, non-linear, and deeply digital-particularly ahead of the festive season, when consideration peaks. Buyers move between discovery on YouTube and conversational validation on Search. Among surveyed Google Search users, 90 percent come across AI Overviews and 89 percent use AI Mode to navigate nuanced, complex queries. As AI helps buyers navigate complex choices, our ad and commerce solutions help automotive brands respond to their intent-connecting initial curiosity directly to the showroom."

Virat Khullar, Head of Marketing, Hyundai Motor India, said, "The automotive purchase journey is increasingly shaped by moments of discovery, research and intent across digital channels. Our partnership with Google helped us harness the scale of YouTube to build awareness and the intelligence of AI-powered Search ad solutions to identify and convert high-intent consumers. By unifying upper- and lower-funnel marketing, we were able to deliver a more relevant and efficient customer experience, turning consideration into action and driving strong sales momentum for Hyundai Verna."

The study was carried out by Kantar in May 2026 across metropolitan and Tier-1 cities in India, surveying 1,022 consumers who had purchased a car within the preceding six months.

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