Orbitsys DMS leverages its cloud-based platform, allowing centralisation of data and remote access to tackle connectivity and data hurdles in the automotive industry.

As the world relies more on technology and data to tackle different situations or to streamline processes, loopholes exist inevitably. Orbitsys leverages its cloud-based platform, allowing centralisation of data along with remote access for the automotive industry to tackle dealerships and hurdles.

“We tackle connectivity and data hurdles in the automotive industry by offering a cloud-based platform. This allows dealerships and OEMs to centralise data, which eliminates scattered systems, creating a single source of trusted data for customer and vehicle information. Moreover, accessing data remotely enables secure, role-based and real-time data visibility across multiple locations, improving decision-making,” informed Harvinder Pal Singh, Chief Business Officer, Orbitsys DMS.

The software services company also tackles challenges pertaining to supply chain management by leveraging cloud-based tools that monitor performance in real-time. “We optimise supply chain management by providing tools for efficient inventory management, order tracking and supplier collaboration. The platform enables companies to monitor supply chain performance in real-time, identify bottlenecks and make data-driven decisions to improve efficiency and reduce costs,” said Singh.

However, in this rapidly changing landscape of digitisation, data security has assumed an important position. Commenting on ensuring data security and privacy in its application, Singh said, “We prioritise data security and privacy in our solutions for the automotive sector by implementing robust security measures such as encryption, access controls and regular security audits by industry-leading security partners. The platform ensures that customer data is protected against unauthorised access and adheres to industry standards and regulations for data privacy.”

Furthermore, as Orbitsys is an ISO certified company, it conducts regular audits and updates the solutions to comply with statutory requirements, ensuring that customers can confidently use their services while meeting regulatory obligations.

When asked how Orbitsys’ technology enhances efficiency and productivity in automotive production and distribution processes, Singh explained, “We improve order accuracy by leveraging real-time customer orders and vehicle inventory data of dealerships that can be shared with manufacturers, enabling them to adjust production plans and reduce the risk of overstocking or understocking at dealerships. Customers can be provided estimated arrival times and updates on vehicle delivery periods. Moreover, efficient service at dealerships, facilitated by our system, can lead to quicker turnaround times for repairs and maintenance, potentially reducing warranty claims and improving customer satisfaction.”

Digital solutions

Some of the specific solutions and services offered by Orbitsys include customer relationship management systems. These comprehensive, pre-configured auto-centric CRM platforms help automotive dealerships manage all interactions and communications with customers, including lead tracking, opportunity management and service requests.

It offers data repository services where a centralised repository keeps all customer and vehicle data, streamlining operations and improving data visibility. The Orbitsys CRM-DMS supports the entire sales process, from lead generation to deal closing, while the after-sales service module helps manage service appointments, track repair work and bill customers. The system can also be integrated with workshop management systems to streamline service operations.

Its inventory management system helps manage inventory levels for parts and vehicles, ensuring that dealerships have the right stock on hand to meet customer demand. It also offers the full range of pre-configured customer feedback programmes that are used by businesses to gauge customer satisfaction.

Besides these offerings, Orbitsys offers a range of mobile apps for OEMs, dealerships and vehicle owners, providing on-the-go access to key information and functionality.

Its vehicle and parts distribution platform for OEMs and dealers offers a comprehensive integration to OEM vehicle warehouse operations and enables on-line vehicle ordering as well as fund-management.

Moreover, the core platform has the capability to connect to any OEM or external system for secure and automated data flows.

The service provider leverages its technological expertise to innovate in the automotive sector by focusing on streamlined dealer business management and cloud-based accessibility. The system offers an all-in-one solution for dealerships, managing various aspects like distribution, sales, service and customer relationship management.

This eliminates the need for multiple disconnected systems and enforces pre-defined processes to ensure data integrity and minimise the possibility of frauds.

“Our platform is designed on pre-defined processes that are enforced with minimal manual intervention so that all reports and insights use trusted data. This attention to process also minimises the possibility of fraud. Moreover, our web-hosted software allows dealerships with multiple locations and brands to access and manage data and operations centrally. This provides real-time data visibility, improving decision making and streamlining processes across the network,” informed Singh.

Answering how Orbitsys contributes to electric vehicle (EV) technology advancements, he said, “We offer features that support EV manufacturers in managing customer relationships, streamlining operations and analysing data. This helps EV manufacturers improve efficiency, reduce costs and accelerate the development and adoption of EV technology.”

Market presence

The service provider has been present in the automotive segment since 1995 and has worked with brands such as Daewoo, Skoda, Isuzu and Benelli in ICE and Amo Mobility and Omega Seiki and Lohia Auto in EV segment. Over 1,700 automotive dealers and workshops have chosen to work with their system so far. “We work closely with the Federation of Dealer Associations in India to engage with dealerships across the country. Orbitsys has been the DMS partner for India’s most prestigious Autocar Awards – created and hosted by India’s most trusted automobile publication, for over six years now,” informed Singh.

He added, “Orbitsys CRM-DMS stays ahead in the rapidly evolving automotive market by continuously innovating its service offerings to meet the changing needs of customers and the industry. We invest in research and development to develop cutting-edge solutions with mobile capabilities that help automotive businesses stay competitive. We actively collaborate with industry partners and engage with customers to understand their challenges and develop tailored solutions that address their specific needs.”

Commenting on long-term goals and vision in relation to the automotive sector, Singh said, “We intend to create a globally scaleable platform that will work across multiple markets. On the technology side, we are actively working on plans for block-chain integration. AI integration will be coming to specific modules on a small scale first and then become an integral part of the system. We will integrate closely with connected vehicle systems to bring the best vehicle ownership experience to customers.

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Tata Technologies has announced the completion of the 3^rd edition of its innovation hackathon, InnoVent 2026, supported by Amazon Web Services (AWS). The initiative invited engineering students to develop solutions for mobility challenges in the automotive and manufacturing sectors. The programme received participation from 10,247 students across 404 colleges in India, resulting in 2,822 projects.

The competition focused on the theme of intelligence-driven mobility for the year 2030. Participants received over 650 hours of mentoring and training from subject matter experts to convert their concepts into prototypes. The top 10 teams presented their work at the company's Hinjewadi campus in Pune before a jury of industry leaders from Jaguar Land Rover, Air India and ES-Tec Group.

Team Drushti from CMR College of Engineering & Technology, Hyderabad, secured the first prize of INR 300,000 for a system that customises vehicle infotainment for visually impaired drivers. Second place went to Team The T-Factor from Vellore Institute of Technology, Chennai, for an AI-based breakdown prevention system. Team SwarmSync from the International Institute of Information Technology (I²IT), Pune, took third place for an intelligent fleet management solution using V2X communication.

Tata Technologies offered career opportunities to all 42 finalists involved in the top projects. Furthermore, all participants were granted one-year access to the iGETIT learning platform to study emerging technologies. The finalist projects covered areas such as blockchain for vehicle security, wireless charging for electric vehicles, and AI-led battery monitoring.

The event featured a humanoid robot that performed roles such as coordinating panel discussions and interacting with attendees. A panel of industry experts discussed the global demand for engineering talent and the impact of technology on future mobility.

Warren Harris, MD & CEO, Tata Technologies, said, "InnoVent at Tata Technologies represents our conviction that the future is shaped by those who combine engineering excellence with human purpose to engineer a better world".

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Kia India has announced the re-launch of its Kia Inspiring Drive (K.I.D) Program, debuting alongside the New Kia Seltos. The initiative is a driving score system designed to monitor real-time behaviour and provide insights into habits. Accessed via the Kia Connect app, the programme will be rolled out across the company’s connected vehicle portfolio in phases.

The K.I.D score is calculated using a three-month rolling average based on parameters including rapid acceleration, rapid deceleration and sudden starts. To ensure data accuracy, the system applies a weighted value based on the specific vehicle. This methodology aims to reflect long-term driving patterns rather than isolated incidents.

The programme incorporates community-based leaderboards, allowing owners to compare scores and track their standing within the Kia community. By turning road safety into an interactive experience, the manufacturer intends to encourage responsible driving through recognition and competition.

The behaviour-based scoring system provides data to help users understand the impact of their habits on road safety. Kia is supporting the re-launch with a digital and press campaign to increase awareness among its customer base.

Atul Sood, Senior Vice-President – Marketing & Sales, Kia India, said, “Safety remains at the core of Kia’s philosophy, and with the re-launch of the Kia Inspiring Drive program alongside the New Seltos, we are taking another meaningful step towards encouraging responsible driving behaviour. By offering customers clear, data-driven insights into their driving patterns, the KID program empowers them to make safer choices on the road, while also enhancing their overall ownership experience.”

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HARMAN has partnered with Tata Motors Passenger Vehicles (TMPVL) to provide the in-cabin technology for the all-new Tata Sierra. The collaboration introduces 5G-ready connectivity and a multi-speaker audio system to the SUV, marking an expansion of the 12-year relationship between the two companies.

The vehicle features HARMAN Ready Connect, a suite of telematics control units (TCUs) manufactured at HARMAN’s facility in Pune. The system utilises a modular network access device architecture, allowing for a transition from 4G to 5G technology. It supports safety functions such as emergency calling, stolen-vehicle tracking and roadside assistance, alongside productivity features like video conferencing and high-definition streaming.

The interior includes a Horizon View Display and a digital instrument cluster powered by HARMAN’s infotainment architecture. The system supports gaming with joystick compatibility and features a Ready Link Marketplace, which allows users to download third-party Android applications.

For driver assistance, the Sierra incorporates a Surround View System (SVS) and 4sight Blind-Spot Monitoring. Navigation is provided through a native mapping solution from MapmyIndia. The cabin experience also includes ‘Relax Mode’ for sensory visuals and 'Silent Mode' to mute non-regulatory alerts.

The SUV introduces a 12-speaker JBL audio system, which includes an enclosed subwoofer and a soundbar. This configuration supports Dolby Atmos and represents a first for an Indian manufacturer. The integration of these components is intended to provide a multi-dimensional sound profile tailored to the vehicle's cabin.

By localising the production of the telematics hardware in India, HARMAN aims to provide TMPVL with greater supply-chain agility and shorter development cycles. The ‘Make-in-India’ initiative for Ready Connect ensures the technology is adapted to local driving conditions and consumer requirements.

Suman Sehra, VP, Portfolio Management, Connectivity at HARMAN International, said, “HARMAN Ready Connect represents the shift toward software-defined, experience-led mobility, and the new Tata Sierra is a perfect expression of that evolution. By collaborating closely with TMPV’s R&D team, we focused on value co-creation and delivered a platform that brings high-performance connectivity, scalable architecture, and future-ready digital services to support the connected digital life.”

Mohan Savarkar, Chief Product Officer, Tata Motors Passenger Vehicles, added, “With the Sierra, our focus was to create a cabin experience that feels as advanced and intuitive as the world our customers live in. Connectivity, digital interfaces and audio are no longer add-ons—they define how people engage with their vehicle every day. Our collaboration with HARMAN enables us to deliver a future-ready architecture, immersive in-cabin experiences and premium audio.”

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Sterling Tools has entered into a partnership with MINIEYE, a Hong Kong-listed developer of intelligent driving and in-cabin solutions. The collaboration focuses on the deployment of Advanced Driver Assistance Systems (ADAS) and Driver Monitoring Systems (DMS) tailored specifically for the Indian automotive market.

As per the agreement, Sterling Tools will lead application engineering and on-ground adaptation. This involves tuning perception algorithms to account for Indian road scenarios, traffic patterns, and environmental conditions. The project aims to ensure that safety technologies, such as Autonomous Emergency Braking (AEB) and Lane Departure Warning Systems (LDWS), function reliably in local settings rather than relying on global configurations.

The partnership is positioned to meet upcoming Indian safety mandates. Effective 1 January 2027, regulations will require the fitment of ADAS and Driver Drowsiness and Attention Warning Systems (DDAWS) in new vehicle models. The scope of the collaboration covers both commercial and passenger vehicles, including technologies for Forward Collision Warning (FCW) and Blind Spot Monitoring.

MINIEYE provides technology that complies with EU General Safety Regulations and holds Automotive SPICE V4.0 CL3 certification. Sterling Tools is supporting this transition as part of a broader expansion into electronics and safety-critical components, which includes electric vehicle power electronics and motor solutions.

Anish Agarwal, Director, Sterling Tools, said, “Road safety and regulatory compliance are becoming increasingly important across both commercial and passenger vehicle segments in India. This collaboration allows us to work with a global technology partner to address the growing need for driver assistance and monitoring systems that are engineered for Indian operating conditions. At Sterling Tools, our focus remains on supporting OEMs with engineered, safety critical technologies aligned with upcoming regulatory requirements.”

Dr Liu Guoqing, Founder and Chairman, MINIEYE, added, “Partnering with Sterling Tools marks a vital step in bringing intelligent driving to India, leveraging Sterling Tools local expertise to translate technology into production-ready applications that enhance vehicle safety.”

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