Orbitsys DMS leverages its cloud-based platform, allowing centralisation of data and remote access to tackle connectivity and data hurdles in the automotive industry.

As the world relies more on technology and data to tackle different situations or to streamline processes, loopholes exist inevitably. Orbitsys leverages its cloud-based platform, allowing centralisation of data along with remote access for the automotive industry to tackle dealerships and hurdles.

“We tackle connectivity and data hurdles in the automotive industry by offering a cloud-based platform. This allows dealerships and OEMs to centralise data, which eliminates scattered systems, creating a single source of trusted data for customer and vehicle information. Moreover, accessing data remotely enables secure, role-based and real-time data visibility across multiple locations, improving decision-making,” informed Harvinder Pal Singh, Chief Business Officer, Orbitsys DMS.

The software services company also tackles challenges pertaining to supply chain management by leveraging cloud-based tools that monitor performance in real-time. “We optimise supply chain management by providing tools for efficient inventory management, order tracking and supplier collaboration. The platform enables companies to monitor supply chain performance in real-time, identify bottlenecks and make data-driven decisions to improve efficiency and reduce costs,” said Singh.

However, in this rapidly changing landscape of digitisation, data security has assumed an important position. Commenting on ensuring data security and privacy in its application, Singh said, “We prioritise data security and privacy in our solutions for the automotive sector by implementing robust security measures such as encryption, access controls and regular security audits by industry-leading security partners. The platform ensures that customer data is protected against unauthorised access and adheres to industry standards and regulations for data privacy.”

Furthermore, as Orbitsys is an ISO certified company, it conducts regular audits and updates the solutions to comply with statutory requirements, ensuring that customers can confidently use their services while meeting regulatory obligations.

When asked how Orbitsys’ technology enhances efficiency and productivity in automotive production and distribution processes, Singh explained, “We improve order accuracy by leveraging real-time customer orders and vehicle inventory data of dealerships that can be shared with manufacturers, enabling them to adjust production plans and reduce the risk of overstocking or understocking at dealerships. Customers can be provided estimated arrival times and updates on vehicle delivery periods. Moreover, efficient service at dealerships, facilitated by our system, can lead to quicker turnaround times for repairs and maintenance, potentially reducing warranty claims and improving customer satisfaction.”

Digital solutions

Some of the specific solutions and services offered by Orbitsys include customer relationship management systems. These comprehensive, pre-configured auto-centric CRM platforms help automotive dealerships manage all interactions and communications with customers, including lead tracking, opportunity management and service requests.

It offers data repository services where a centralised repository keeps all customer and vehicle data, streamlining operations and improving data visibility. The Orbitsys CRM-DMS supports the entire sales process, from lead generation to deal closing, while the after-sales service module helps manage service appointments, track repair work and bill customers. The system can also be integrated with workshop management systems to streamline service operations.

Its inventory management system helps manage inventory levels for parts and vehicles, ensuring that dealerships have the right stock on hand to meet customer demand. It also offers the full range of pre-configured customer feedback programmes that are used by businesses to gauge customer satisfaction.

Besides these offerings, Orbitsys offers a range of mobile apps for OEMs, dealerships and vehicle owners, providing on-the-go access to key information and functionality.

Its vehicle and parts distribution platform for OEMs and dealers offers a comprehensive integration to OEM vehicle warehouse operations and enables on-line vehicle ordering as well as fund-management.

Moreover, the core platform has the capability to connect to any OEM or external system for secure and automated data flows.

The service provider leverages its technological expertise to innovate in the automotive sector by focusing on streamlined dealer business management and cloud-based accessibility. The system offers an all-in-one solution for dealerships, managing various aspects like distribution, sales, service and customer relationship management.

This eliminates the need for multiple disconnected systems and enforces pre-defined processes to ensure data integrity and minimise the possibility of frauds.

“Our platform is designed on pre-defined processes that are enforced with minimal manual intervention so that all reports and insights use trusted data. This attention to process also minimises the possibility of fraud. Moreover, our web-hosted software allows dealerships with multiple locations and brands to access and manage data and operations centrally. This provides real-time data visibility, improving decision making and streamlining processes across the network,” informed Singh.

Answering how Orbitsys contributes to electric vehicle (EV) technology advancements, he said, “We offer features that support EV manufacturers in managing customer relationships, streamlining operations and analysing data. This helps EV manufacturers improve efficiency, reduce costs and accelerate the development and adoption of EV technology.”

Market presence

The service provider has been present in the automotive segment since 1995 and has worked with brands such as Daewoo, Skoda, Isuzu and Benelli in ICE and Amo Mobility and Omega Seiki and Lohia Auto in EV segment. Over 1,700 automotive dealers and workshops have chosen to work with their system so far. “We work closely with the Federation of Dealer Associations in India to engage with dealerships across the country. Orbitsys has been the DMS partner for India’s most prestigious Autocar Awards – created and hosted by India’s most trusted automobile publication, for over six years now,” informed Singh.

He added, “Orbitsys CRM-DMS stays ahead in the rapidly evolving automotive market by continuously innovating its service offerings to meet the changing needs of customers and the industry. We invest in research and development to develop cutting-edge solutions with mobile capabilities that help automotive businesses stay competitive. We actively collaborate with industry partners and engage with customers to understand their challenges and develop tailored solutions that address their specific needs.”

Commenting on long-term goals and vision in relation to the automotive sector, Singh said, “We intend to create a globally scaleable platform that will work across multiple markets. On the technology side, we are actively working on plans for block-chain integration. AI integration will be coming to specific modules on a small scale first and then become an integral part of the system. We will integrate closely with connected vehicle systems to bring the best vehicle ownership experience to customers.

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Continental, a global technology company, has partnered with the Bengaluru Metropolitan Transport Corporation (BMTC) to scale up OnBoard, an innovative solution designed to enhance mobility for visually impaired passengers. This initiative, launched in 2023 under Continental’s CSR programme Conscience, was developed in collaboration with IIT Delhi and the Raised Lines Foundation (RLF). The technology assists visually impaired individuals in safely boarding buses by providing real-time audio cues.

Following a successful pilot on 25 BMTC buses, the project has now expanded to an additional 100 buses, with plans to equip 500 buses across Bengaluru. The announcement was made during a press conference at the BMTC Central Office, attended by Karnataka’s Transport Minister, Ramalinga Reddy.

OnBoard was initially developed at IIT Delhi with support from the Ministry of Electronics and Information Technology (MeitY) and the Department of Science and Technology (DST). The technology was later transferred to RLF, an IIT Delhi-incubated nonprofit. The system uses bus-mounted speakers to announce route numbers and guide passengers to entry doors, ensuring a seamless boarding experience.

So far, installations have been completed on the 401K and 401R routes, with the next phase set to begin in mid-July. Production of additional units is underway, with full implementation expected by August 2024. Extensive field testing conducted by RLF and Enable India in Bengaluru confirmed the device’s effectiveness under various weather conditions, including rain, heat and dust while maintaining stable connectivity.

The launch event featured a live demonstration and media interactions, emphasising the importance of public-private partnerships in advancing inclusive mobility solutions. Continental and BMTC’s collaboration highlights a shared commitment to making public transportation accessible for all.

Prashanth Doreswamy, President and CEO, Continental, said, “At Continental, we believe that mobility must be inclusive and accessible, it should lie at the very core of innovation. Therefore, through our CSR initiative, we aim to empower every individual with the freedom of movement. Technology has opened up a world of possibilities, and this is just a steppingstone. As a technology company, we see it as our responsibility to help shape the future of mobility, which is not just connected, autonomous, shared and electric but also inclusive. We are proud to work with BMTC in supporting the vision of a more connected and accessible Bengaluru.”

Ramachandran R, Managing Director, Bengaluru Metropolitan Transport Corporation (BMTC), said, “This project is a flagship initiative for inclusive urban mobility in Bengaluru. BMTC recognises that OnBoard is a crucial step towards making the city’s public transport system more accessible and inclusive, bringing it on par with other leading global cities. At BMTC, we are fully committed to this initiative and are aligning all internal efforts to ensure its smooth and timely deployment across our fleet.”

Prof M Balakrishnan, Honorary Professor, IIT Delhi and Chairman, Raised Lines Foundation, said, “Industry-academia collaboration has always been crucial while addressing any real-world challenges, and the OnBoard solution is a testament to that. Its deployment across the BMTC network will allow visually impaired individuals to navigate public transport. At IIT Delhi, we are excited and very proud to see a technology we have contributed to making such a meaningful difference in people’s lives, bringing the benefits of inclusive design to the heart of urban mobility. At Raised Lines Foundation, our mission has been empowerment of persons with visual impairment by providing access to inclusive solutions with focus on mobility, education and independent living.”

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Bengaluru-headquartered design and technology services company Tata Elxsi has inked a Memorandum of Understanding (MoU) with Synopsys, a leader in silicon to systems design solutions, to accelerate automotive virtualisation solutions.

The partnership aims to provide customers pre-verified, integrated solutions and services that make it easy to design and deploy virtual electronic control units (vECUs). This they shared is a cornerstone technology critical for efficient software development and testing in today’s software-defined vehicles (SDV).

As per the understanding, Tata Elxsi will bring its engineering capabilities in embedded systems and integration with Synopsys’ industry-leading virtualisation solutions, which is said to be used by more than 50 global automotive OEMs and Tier 1 suppliers. This will not only reduce development complexity and cost, but also improve quality of software systems and de-risk vehicle production timelines.

Deployed across vehicle domains such as powertrain, chassis, body control, gateway and central compute, the partners are already working on several global programs. This enables their customers to simulate real-world scenarios, validate software early and reduce reliance on physical prototypes.

Sundar Ganapathi, CTO – Automotive, Tata Elxsi, said, “Our partnership with Synopsys reflects a future-forward response to how vehicle development is evolving. As OEMs move away from traditional workflows, there is growing demand for engineering services that are tightly integrated with virtualisation tools. This strategic collaboration enables us to jointly address that shift with focus, flexibility and domain depth.

Marc Serughetti, Vice-President, Synopsys, said, “The automotive industry’s transformation to software-defined vehicles requires advanced virtualisation capabilities from silicon to systems. Our leadership enabling automotive electronics digital twins, combined with Tata Elxsi’s engineering scale and practical experience operationalising automotive system design, will simplify the adoption of virtual ECUs and thereby accelerate software development and testing to improve quality and time to market.” 

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India's rapidly evolving mobility sector was the central focus of the 3rd EV & AutoTech Innovation Forum, held at Vivanta, Hinjawadi, Pune, which was organised by Konnect Worldwide Business Media on the theme of ‘Shaping the Future of Mobility.’

The day-long event saw over 300 participants from the automotive stakeholders including EV players, tier-1 suppliers, OEMs, policymakers and tech investors.

The event saw discussions on around the increasing demand for innovative technological features such as connectivity, high-performance computing, driver assistance/autonomous driving & enhanced safety, alongside emerging trends like EVs and stricter efficiency norms. This has led to a growing focus on the role of software in modern vehicles.

Prominent attendees included representatives from Jio, ARAI, Visteon, Harman, Varroc Connect, Tata Motors, Omega Seiki Mobility, MediaTek, Maruti Suzuki India and Stellantis India among others.

Steven Lee, Deputy Director, Intelligent Software Development, MediaTek, said, "India is the fastest-growing connected car market, with a projected CAGR of 18 percent between 2025 and 2030, according to Counterpoint. Government policies, growing presence of global OEMs, seeking alternative sourcing hubs and the rising importance of software in vehicles have together created a strategic opportunity for Indian players to enhance capabilities, accelerate growth and establish India as a global automotive hub. As the sector continues its upward trajectory, it is strategically positioned for transformative growth in the near term, driven by 5G machine-to-machine (M2M) connectivity, sophisticated AI integration and premium Multimedia, surpassing traditional 4G frameworks. At MediaTek, we are leveraging our industry-leading expertise in MediaTek Dimensity Automotive portfolio to drive key capabilities including impressive AI, extensive feature integration, innate energy efficiency and leading connectivity solutions. Our collaborations with OEMs help to deliver immersive, advanced in-vehicle user experiences to reach AI defined cockpit with cybersecurity capabilities and enhanced connectivity.”

Mohan Raju, Vice-President & Vertical Head – IoT, Jio, said, “The connected vehicle ecosystem today is a rapidly evolving landscape where vehicles are not just equipped with internet connectivity but also with advanced cloud applications suites, enabling the user to interact with his environment like home, office, shopping lists etc right from the car. Also, the vice versa i.e. Home2Car is fast becoming a reality which involves the user interacting / controlling his car right from the comfort of his car. Icing on the cake - this interaction is increasingly voice commands powered allowing the user to “Speak with the car in his/ her native Indian Language”.

“We are pioneering this experiential transformation and customer preference shifts by bringing first of its kind innovative solutions in close collaboration with Auto OEMs. This approach is fundamentally changing how vehicles are designed, used, maintained and therefore enhancing the overall value and experience of vehicle ownership for the customers," he said.

At the event, the key sessions explored the convergence of AI-ML, edge computing, connected mobility and technological advancements in electric two-wheeler and SDVs. Fireside chats and panel discussions delved into EV ecosystem development, monetisation models and the critical role of telematics and over-the-air (OTA) updates in delivering a seamless in-car digital experience.

Further contributions came from clean mobility disruptors such as Micelio Discovery Studio and Exponent Energy, who presented groundbreaking models in green mobility and localised innovation.

The forum also featured a technical demo zone by Tier-1 OEMs and live vehicle showcases by Tata Motors, Skoda India, JSW MG Motor and Matter Mobility.

Ujjwala Karle, Senior Deputy Director & Head Technology Group, ARAI, said, “With close to six decades of experience in homologation and standardisation, ARAI has expertise in R&D, testing and validation. ARAI has also developed indigenous technologies in the mobility domain through its expertise and in house innovation. Mass-scaling of the technology in India can be achieved by an integrated approach and a combination of virtual and experiential verification and validation process. We are open to collaborate with the manufacturers in automotive domain in the field of R&D, technology development, testing & validation and engineering services.”

Sivakumar Yeddanapudi, Global Vice-President – Digital Cockpit and Connected Services Products, Visteon, said, "India plays a pivotal role in driving the future of global automotive innovation. At Visteon, we're proud to collaborate with MediaTek and other leading partners to accelerate the transition to software-defined, AI-powered vehicles - delivering advanced cockpit technologies that elevate the driving experience."

The day-long event, themed ‘Hello World, Disrupt the Future’, was powered by MediaTek, a world-leading fabless semiconductor company powering nearly 2 billion connected devices a year, as AutoTech partner and supported by ARAI.

Rahul Sindhwani, CEO, Konnect Worldwide Business Media, concluded, "The third edition of the EV & AutoTech Innovation Forum has reaffirmed our resolve to bring together the best minds in mobility. As electric and software-defined mobility gain momentum, the forum served as a catalyst for actionable dialogue, innovation and ecosystem-level collaboration. We are proud to build India’s most definitive platform for future-ready mobility solutions.”

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Bengaluru-headquartered product engineering and digital services company Tata Technologies has signed a strategic partnership with Emerson, an industrial technology leader of advanced automation solutions, to drive innovation in integrated testing and validation solutions for global players in the automotive, aerospace and commercial vehicle sectors.

As part of the understanding, Tata Technologies will combine its deep expertise in systems engineering, E/E architecture, and mobility platform development with Emerson’s industry-leading, software-connected test and measurement solutions to support next-generation mobility requirements such as software-defined, connected, electric and autonomous vehicles.

Nachiket Paranjpe, President and Head of Automotive Sales, Tata Technologies, said, “We are thrilled to collaborate with Emerson to innovate intelligent, automated testing and validation solutions that address the growing complexity of connected, autonomous and software-defined mobility platforms. This partnership reinforces our commitment to engineering a software-defined future, helping OEMs innovate faster and deliver connected, autonomous and sustainable mobility that delivers a great customer experience.”

Interestingly, in a recent pilot engagement the partners were able to accelerate timeline by 67 percent for a European luxury OEM by developing EV powertrain test rigs in just 5 months. In another project, the partners build a fully automated validation setup for next-gen infotainment heads-up display with over 30,000 test scenarios.

Shitendra Bhattacharya, Country Head and Director, Emerson’s Test and Measurement Business in India, said, “This collaboration represents a powerful synergy between Emerson’s test and measurement innovation and Tata Technologies’ engineering scale. Together, we can deliver end-to-end solutions that help customers reduce complexity and stay ahead in a highly dynamic transportation landscape.”

The partners are also piloting programs in India, Europe and North America.

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