Technology Is Not An End But Means To Make Customer Life Easier: Manu Saale

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  • February 04, 2020
Technology Is Not An End But Means To Make Customer Life Easier: Manu Saale

Mercedes-Benz R&D India (MBRDI), founded in 1996 in Bengaluru to support Daimler’s research, IT and product development activities, is now one of the largest global R&D centres outside Germany, employing close to 5000 skilled engineers and a valuable centre to all business units and brands of Daimler worldwide. The centre is also a key entity for Daimler’s future mobility solutions through C.A.S.E (Connected, Autonomous, Shared and Electric) for building autonomous and electric vehicles. The centre’s competencies in engineering and IT have progressed to using AI, AR, Big Data Analytics and other modern technologies to provide seamless connectivity. During an interaction with T Murrali, the Managing Director and CEO of MBRDI, Manu Saale, said, “The centre has been growing phenomenally. We have just started a team on cyber security. . . We have been helping to simulate some stack- related solutions using fuel cells. I’m waiting for a clear strategy from the company for a possible venture into the hydrogen path.”  Edited excerpts:

Q: You could begin with detailing the contribution of MBRDI to the Experimental Safety Vehicle (ESF)?

Saale: The ESF is a concept vehicle. We have taken a GLE platform and tried to predict technologies that are coming up and put its demo version inside. Some of them are just future technologies but they are strictly based on the data we have collected, and the accident research and digital trends that we have seen.

There is a worldwide safety theme, centred in Germany and India, which is studying all these data and statistics to predict how the future should look like. Mercedes-Benz has a history of building concept cars as mobility is changing around us. This time we have decided to put safety in perspective for the new age mobility with ESF2019. This time we have decided to put safety in perspective for the new age mobility.

For example, in a driverless car there is no steering wheel, so where will you put the air bags as it has been placed in the steering wheel. This means that the airbag concept will have to change. If you go white-boarding on this topic you will realise that some fundamental things you have been counting on all these years will change. This international team in Bengaluru supporting Germany has been working on many of these kind of concepts.

We have brought it here for two reasons. One is for the contribution from India. A lot of digital simulations have been done before implementing the hardware. Bengaluru has contributed to the digital evaluation of the new safety concepts in ESF. The other reason is to inspire the engineers to innovate further based on the first level of fantasies that we have created, and how it could be taken to the next level. These are the kind of things we want our engineers to think about; ESF is a pointer in that direction.

Q: What are the possible changes with the emergence of EVs and autonomous vehicles for safety?

Saale: Imagine not being able to predict the position of passengers when a crash happens. If they are sitting in a conference mode, facing one another other, how can they be protected without an airbag in their front? That’s one; second is the use of different materials within the car and the dynamics that could happen in an accident. Third is connection to the source of a fuel tank / pack, not specific to one place but probably spread across the floor of a car. The battery and its chemical components are also critical in a crash situation.

There are many new things when we think about safety in autonomous and electric vehicles; whereas connectivity plays into our hands. I don’t think the industry has exhaustively thought about what new dimensions can come from driving autonomous vehicles.

Q: What happens if the accident is so severe that all the electrical connections are cut off? Has any thought gone into this?

Saale: I am sure they have thought about it. An airbag can pop up in milliseconds; an SOS is message placed post crash. Today, in an instant, we can ping the world somehow, so information of position, latitude, etc is sent out immediately when an accident takes place. Of course it depends a lot on the emergency services and collision response in the country.

Q: What is the role played by MBRDI in the development of Artificial Intelligence (AI) and Augmented Reality (AR)? 

Saale: This is the new age digital; we don’t have to go back to the old world of software alone. Digital has shown new potential in the last few years and we have tried to keep pace with the current trends. AI is certainly one of the buzz words that is coming up.

MBUX, which we flagged off in Bengaluru a few weeks ago, showcases how AI could be used as a technology to make customer life easier in the car. We look at all the use cases to find out what the customer does in a car.

For example, use of camera in a car. During night driving if the driver extends his hand to the vacant seat next to him looking for something, and if it is dark, the camera will sense that he is seeking something and switch on the lights. We need AI for that because we have to understand the hand position and the amount of stretch done; it should not be confused with the driver stretching himself after yawning. Such a simple use case requires a lot of technology. These are things where people look at customer behaviour and say ‘technology is not for the sake of technology but to make customer life easier.’

Q: The Tier-1 companies spread across Germany have come up with many futuristic solutions for vehicles. They have their own research centres. So what is the role of R&D centres of OEMs like this other than integration?

Saale: Every centre has to ride its own destiny. Even if we are a GIC we cannot expect HQ to hold our hand for ever. It’s a typical parent-child relationship and not a customer-supplier one. We have seen all the combinations of GICs working out there in the market. I think we have a good success story here. That is the value-add GIC has to think about.

A survey was done on the value-add from GICs; they used the word entrepreneurship from GICs. It was found that only 6 percent of GICs were entrepreneurial, that were really able to innovate. We were also named in that top 6 percent. It depends on the company culture, relationships, handling discussions with HQ and the local leadership teams. That’s the challenge in a GIC compared to a profit centre that is looking from one customer to another.

Q: You are also in touch with suppliers in India and across the globe for necessary hand-holding?

Saale: Absolutely, imagine a situation where the parents trust the child completely.

Q: You will be the parent and Tier-1s the children?

Saale: No, it is not that way. We behave as Daimler when we talk to Tier-1s. We tell them that ‘you know the car well, so do it by yourself and deliver the product.’ That’s the level of maturity in interaction that one can reach.

Q: When it comes to electronics, OEMs the world over are faced with many regulations. Do you see options for them to comply with all the regulations considering the amount of electronics coming into the car?

Saale: Every new thing is a technical challenge on the table. It can be stricter emission norms or features and functionalities that are difficult to reach, a technical compliance issue that crops up every now and then, and a safety or parking aspect that is covered by many regulations around the world. We thrive on such challenges that have pushed a company like Mercedes to keep on inventing because, among many other things, hardware is getting cheaper and smaller, software capabilities are growing, connectivity is increasing, computing external to the car is possible, and so many other things. OEMs are dealing with authorities, trying to handle what is possible at lower cost, because at the end of the day we have to sell. I am sure that regulators and societies around the world today are looking for some balance between technology and cost.

Q: How do you manage multiple sensors in the vehicle?

Saale: Digital appears to be very complex now but electronics will go through its life cycle and come to a point where man understands its complexity and is able to put it all together. Today, we are talking about sensor fusion - putting together the net of information and seeing it as a whole through various sensors.

Functionalities could range from a switch to radar or lidar with their spectrum of signals, to give various resolutions; the processing capability would be in milliseconds. The more we comprehend the mixed bag of signals we get the better will be our ability to make right decisions.     

Q: With all the facilities that you provide to the driver, are you not actually deskilling him?

Saale: The trend is that people don’t want to get into the hassles of driving a vehicle. Driving is stressful and cumbersome to many which is why the autonomous car would gain popularity. The driver has to just punch in where he/she has to go and the vehicle will do it automatically, saving both mental and physical tension. A completely new user base is being introduced into mobility with software features. We have to look at it positively.

Q: Are you also working on cyber security, on things that get into the car?

Saale: We have just started a team now. Our focus on cyber security is at a centre in Tel Avi, Israel.

Q: Do you see scope to improve the thermal efficiency of Internal Combustion (IC) engines further?

Saale: I think the capability, from an engineering perspective, exists to take the IC engine to the next level. The potential continues to be there and all OEMs talk about it. Possibly it is getting affected by the social and environmental aspects.

Q: It is said that the exhaust from a Euro-6 engine is far better than the atmospheric air in many highly polluted cities and it is not actually polluting. What is your opinion?

Saale: It is true. But people say if electricity is generated from coal then aren’t we contributing to pollution? If we localise electric production to one area with everything contained then it would give us better scope to control it rather than spewing it out of every vehicle tail-pipe in all over the world.

Imagine millions of polluting vehicles moving around compared to millions of electric, which don’t have any tail-pipe emissions, with electricity generated by coal that is centralised; it would be a completely different technical and logistic challenge from the environmental point of view. Regulators, politicians and policy makers are all giving their views on this issue; the improvement in living standards and the coming up of smart cities would affect it. I think we are moving in the right direction with the greening of the environment covering everything. I see this sustainable city living much better pictured with electric moving around me.

Q: Can you tell us about the work done around IoT?

Saale: We are working on digitalisation of our production in many ways. One of the teams for Manufacturing Engineering in Bengaluru focuses on digital methods in manufacturing such as production planning, supply chain, logistics and IoT. The team also works on front-loading of production planning.

Q: What is your contribution to the Sprinter F-CELL, the fuel cell application, that replaced the diesel engine?

Saale:  We have been helping to simulate some stack- related solutions using fuel cells. I’m waiting for a clear strategy from the company for a possible venture into the hydrogen path. (MT)

Coretura And Accenture Partner To Develop Software-Defined Commercial Vehicle Platform

Coretura - Accenture

Coretura, a 50:50 joint venture between Daimler Truck and Volvo Group, has entered into an engineering agreement with Accenture to accelerate the development of a software platform for commercial vehicles.

The company, headquartered in Gothenburg, Sweden, currently employs over 100 engineers. It continues to recruit specialists in system architecture, high-performance computing and cloud infrastructure to support its roadmap, which targets the delivery of its first commercialised products towards the end of the decade.

Coretura intends to create a single software platform, language and standard for trucks, buses and other heavy-duty transport vehicles. The platform is designed to support vehicle lifecycles of more than 15 years, moving the industry away from projects that require custom software development for each new vehicle.

As the engineering partner, Accenture will support development across several areas, including:

  • Electrical and Electronic (E/E) architecture
  • Software abstraction and hardware integration
  • Embedded software, middleware, and cybersecurity
  • Functional safety and cloud infrastructure

The platform aims to provide a reusable software stack to lower costs and standardise time-to-market for global manufacturers. For fleet operators, the system is designed to allow for continuous software updates and performance upgrades delivered over the air.

Johan Lunden, CEO, Coretura, said, “Our purpose is to advance mobility at the speed of ideas, and that takes depth. Building a full-stack SDV platform demands expertise across embedded software, middleware, cybersecurity, and functional safety, all designed for vehicles with lifecycles measured in decades. Accenture’s reinvention capabilities let us move faster without compromising the standards our customers depend on. This is acceleration, not course correction.”

Rainer Oder, SDV Embedded Software Lead, Accenture, added, “Helping the industry advance software-defined vehicles is a priority for Accenture. Our landmark collaboration with Coretura is designed to change embedded software engineering for automotive platforms. Together, we are looking to solve the challenges of a fully software-defined architecture – addressing critical areas such as hardware abstraction, API management and AI-based engineering optimisations.”

The ePlane Company - e200X

The ePlane Company has announced the completion of its full-scale electric vertical takeoff and landing (eVTOL) aircraft, the e200X. Designated PT-01, the prototype has successfully integrated all core subsystems into a single structure, marking the transition from design and simulation to physical testing.

The e200X is designed as a single airframe versatile enough to serve three distinct markets – Passenger Air Taxi, Urban Cargo Carrier and Air Ambulance.

The company emphasises that the aircraft was designed to be compact, allowing it to integrate into existing urban infrastructure without requiring significant city redesigns.

Developed at the company's own facilities in Chennai, the e200X features in-house development of major components, including propellers, airframe structure, landing gear and battery pack.

This vertical integration provides the company with control over performance, manufacturing costs, and iteration speed, having reached this milestone on approximately USD 21 million in funding.

With assembly complete, the e200X will now undergo ground testing, flight testing and certification.

Prof. Satya Chakravarthy, Founder, The ePlane Company, said, "We set out to build an electric aircraft to a world-class benchmark, engineered and manufactured in depth in India for the World.  We deliberately designed the e200X to be compact, because an aircraft that asks a city to rebuild itself around it will not solve the problem it was built to solve. The same airframe can move people as an air taxi, carry goods as a cargo aircraft, and save lives as an air ambulance, and it can do all three using the infrastructure cities already have. That combination of real capability and capital efficiency is how we intend to compete, and win, in markets around the world.”

The company’s board includes prominent figures such as Vishesh Rajaram (Speciale Invest), Eash Sundaram (JetBlue) and Aditya Ghosh (Homage, Akasa Air). The venture, incubated at IIT Madras, has also received international recognition, including being showcased at Bharat Innovates 2026 and featured in Nvidia Founder Jensen Huang’s GTC keynote.

Xiaomi YUZ GT EV Completes First Official Autonomous Lap At Nurburgring

Xiaomi YU7

Chinese technology company Xiaomi has marked a new milestone for its automotive product offering with its electric vehicle.

The company has announced a significant milestone in autonomous vehicle technology by completing the first official autonomous lap of the Nurburgring Nordschleife circuit in Germany with the Xiaomi YU7 GT, equipped with a Track Package, navigating the 20.8 km circuit without a human driver, recording a lap time of 10:29.483.

Following this performance, the Nurburgring has introduced a new official vehicle category: Autonomous Driving (under Electric Vehicles).

The Xiaomi YU7 GT autonomously navigated all 73 corners of the Nordschleife, managing 300 metres of elevation change and varying road surface conditions. The performance was driven by Xiaomi’s autonomous driving system, which integrates the Xiaomi XLA architecture and the MiMo-Embodied foundation model introduced in March 2026. The end-to-end architecture enabled the vehicle to coordinate steering, braking and power delivery in real-time, maintaining stability under high-speed and high-load conditions.

Xiaomi’s autonomous driving programme has evolved since the 2024 launch of Xiaomi HAD. The current system moves beyond simple behaviour imitation toward autonomous decision-making and deeper environmental interpretation. The company stated that the Nurburgring project serves as a critical testing ground to collect data for refining vehicle dynamics modelling, control strategy optimisation and safety redundancy mechanisms.

This achievement underscores Xiaomi’s commitment to advancing artificial intelligence in the automotive sector through rigorous real-world validation.

QuantumScape And Honda R&D Sign Joint Research Agreement For Solid-State Battery Tech

QuantumScape

QuantumScape Corporation has announced a multi-year joint research agreement with Honda R&D Co., a subsidiary of Honda Motor Co.

The collaboration focuses on advancing QuantumScape’s solid-state lithium-metal battery platform, including the development of associated manufacturing processes.

This agreement follows a successful technology evaluation period during which Honda conducted a technical study and competitive benchmarking of QuantumScape’s battery platform.

Atsushi Ogawa, Chief Operating Officer, Research Center of Excellence, Honda R&D Co, said, “QS technology demonstrated compelling and unique advantages during our evaluation. We see potential for QS technology to add value across a range of applications, including automotive, and we are excited to move forward into the next phase of our partnership.”

Dr. Siva Sivaram, CEO and President, QuantumScape, added, “Honda is a leading global automaker renowned for its engineering excellence and product quality across automotive and other applications worldwide, and its evaluation represents one of the most rigorous assessments of our technology to date. This agreement reflects the growing confidence in QS solid-state lithium-metal batteries to enable safer, higher-density energy storage.”