TVS Mobility has announced an employee exchange programme with Mitsubishi Corporation (MC), a globally integrated business enterprise with a network of around 1,700 group companies. 

The programme is called as TVS Mobility Mitsubishi Employee Exchange Program (TMMEEP) and will facilitate an arrangement where MC (Japan) hosts TVS Mobility employees with an intention to upskill them, to train them automotive and mobility sector in aspects such as inspection in auctions, service mechanics, etc. 

TVS Mobility, on the other hand will host employees from MC and provide them insights in the digital deployment in aftermarket business. Employees under 45 years of age with over three years of service with TVS Mobility Group and Mitsubishi Corporation would be eligible for the exchange programme.

A first-of-its-kind initiative, TMMEEP is designed to foster mutual growth and innovation; to facilitate seamless cross-learning, enhance skill, domain knowledge and sharing business management expertise besides training the next generation of leaders within the two organisations.

Commenting on the programme, R Dinesh, Director, TVS Mobility Group, said, “We are excited to embark on this journey with Mitsubishi Corporation as there is a huge scope to address skill gaps and share best practices between the two organisations. Further, this platform will enable us to leverage our synergies and identify mutually beneficial projects and initiatives, which could be explored through this two-way cooperation. I am sure this program, through cross learning, will propel both companies to achieve greater heights and collaborative success.”

Wakabayashi, Executive Vice President & Mobility Group CEO, Mitsubishi Corporation, mentioned, "We are pleased to expand mobility business in the Indian market together with the TVS Mobility Group, who has a long history, a proven track record and is trusted by customers. Since we began collaborating with TVS Mobility in 2018 on the TASL/Ki (Automotive spare parts distribution and after-sales service) business, we have strengthened, expanded and deepened our relationship including our recent announcement to join hands with TVS VMS for multi-brand dealership business. With this mutual personnel exchange program, we hope that employees of both companies will not only acquire skills, know-how and expertise, but also gain a deeper understanding of each other's cultures, and contribute to the development of both companies and the development of Japan-India relations over the long term."

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Mobility engineering and technology company BlueBinaries has signed a definitive agreement to acquire the automotive testing business of Germany-based MicroNova AG.

The carved-out entity will operate as an independent company within the BlueBinaries group under the name NovaBinaries. Following the transaction, BlueBinaries projects annual revenue of USD 50 million and aims to expand revenue to USD 100 million in the coming years.

Founded in 2017 and headquartered in Chennai, BlueBinaries provides vehicle engineering, digital engineering, testing and homologation services to original equipment manufacturers across India, Europe, North America, the Middle East and Asia.

MicroNova, based in Vierkirchen near Munich, develops testing and validation systems for the automotive sector, including hardware-in-the-loop systems, test automation platforms, virtualisation solutions and engineering services. Its test automation platform, EXAM, is used by European automotive manufacturers. NovaBinaries will focus on software test solutions, hardware-in-the-loop systems, test automation, virtual validation, and software test factories by combining MicroNova’s product portfolio with BlueBinaries’ engineering operations.

Srinivas Aravapalli, Founder and CEO, BlueBinaries, said, "The acquisition of MicroNova’s industry-leading HiL Testing and Test Automation business represents a watershed moment in BlueBinaries’ journey towards absolute technological leadership in the global mobility ecosystem. By integrating these world-class validation and test automation technologies into our existing portfolio, we are uniquely positioned to offer an unmatched, end-to-end test offerings to our customers.”

Kishore LM, Founder and COO, BlueBinaries, said, “The acquisition of the Automotive Testing business from MicroNova is a strategic leap that enhances our ability to offer right technology solutions across automotive software testing. MicroNova’s technical depth, customer centricity, and regional strength align perfectly with our strategic vision to be the first partner choice for global customers complimenting our current portfolio. Our intent is to offer these proven technologies and better solutions globally combining precision, engineering excellence, scale, and flexibility while the mobility industry moves into the SDV and AI era.”

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A study conducted by Google and Kantar titled ‘Automobile Purchase Journey in the Age of AI’ shows that 93 percent of automobile shoppers in India utilise artificial intelligence (AI) interfaces during their research process.

The research indicates that the car buying process involves multiple digital platforms, with 87 percent of buyers interacting with Google services including Search, YouTube, Maps and Gemini. Consumers utilising artificial intelligence touchpoints consult an average of 7.8 resources to research and evaluate choices, compared to 6.9 touchpoints for buyers overall. Within Google Search, 90 percent of surveyed users reported encountering AI Overviews, while 89 per cent utilised AI Mode to process technical specifications, vehicle features and financing options. Furthermore, 80 percent of buyers using AI chatbots also turn to Google Search or YouTube for active research.

The findings highlight that initial consideration sets form early, with 80 percent of buyers maintaining a predefined list of brands prior to active research. Approximately six in 10 buyers use YouTube for casual exploration, where 77 percent of users rely on professional automotive reviewers to inform their choices. Daily media consumption habits among car buyers show that 63 percent watch YouTube, 55 percent stream YouTube on television screens, 54 percent read newspapers and 43 percent watch linear television. Decision-making remains a shared process within households, with 64 percent of respondents involving family members and 53 percent consulting spouses. Vehicle safety ratings and styling were identified as primary motivators by 41 percent of buyers.

Siddharth Shekhar, Director, Google India, said, "The car buying journey in India is deliberate, non-linear, and deeply digital-particularly ahead of the festive season, when consideration peaks. Buyers move between discovery on YouTube and conversational validation on Search. Among surveyed Google Search users, 90 percent come across AI Overviews and 89 percent use AI Mode to navigate nuanced, complex queries. As AI helps buyers navigate complex choices, our ad and commerce solutions help automotive brands respond to their intent-connecting initial curiosity directly to the showroom."

Virat Khullar, Head of Marketing, Hyundai Motor India, said, "The automotive purchase journey is increasingly shaped by moments of discovery, research and intent across digital channels. Our partnership with Google helped us harness the scale of YouTube to build awareness and the intelligence of AI-powered Search ad solutions to identify and convert high-intent consumers. By unifying upper- and lower-funnel marketing, we were able to deliver a more relevant and efficient customer experience, turning consideration into action and driving strong sales momentum for Hyundai Verna."

The study was carried out by Kantar in May 2026 across metropolitan and Tier-1 cities in India, surveying 1,022 consumers who had purchased a car within the preceding six months.

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Accenture and Google Cloud have announced that Volvo Cars has signed on as the lead industry partner for Horizon, an open-source software development platform designed for car makers and automotive suppliers to build, test and deploy software on the Android Automotive Operating System.

The Horizon platform unifies cloud-native development tools, virtual testing environments and artificial intelligence workflows. Volvo Cars is migrating its global software development environment for the Android Automotive Operating System to the platform to accelerate engineering processes and virtual testing across its global development teams.

Insights gathered from Volvo Cars' deployment will be used by Accenture and Google Cloud to refine the platform and expand its generative artificial intelligence features for automotive and industrial manufacturers.

According to metrics provided by Accenture and Google Cloud, testing speeds using virtual Cuttlefish-based Android Automotive environments can improve by up to 9 times, while infotainment feature development costs can decrease by up to 40 percent. Software build times, which previously required up to two hours, can yield feedback within minutes through caching and build pipeline optimisation.

Remote access to virtual and physical device farms allows engineers to test software without requiring local physical test equipment, while virtual workbenches enable developers to set up development environments in seconds.

Gregor Zetsche, Head of Connected Experience, Volvo Cars, said, "We’re building some of the most complex products in the world, which requires a development environment built to match. As Horizon’s lead industry partner, we can directly solve our toughest engineering challenges and empower our teams to deliver new experiences faster than ever."

Juergen Reers, Global Automotive & Mobility Lead, Accenture, said, "Horizon enables a faster, more flexible and efficient way to deliver software-defined vehicle features. Its standardised, repeatable and scalable processes help deliver reliable, high-quality software products, while significantly reducing time to market. Horizon will allow Volvo Cars’ engineers to focus on what matters most: creating differentiated vehicle experiences and continuously delivering new value to drivers through software at high speed."

Henry Bzeih, Global Director for the Automotive Industry, Google Cloud, said, "Software now defines the automotive brand. Horizon on Google Cloud gives Volvo Cars the ability to move faster while releasing high-quality software and features on a cadence that matches the expectations of modern mobility. This is how next generation digital experiences reach drivers at agile speed."

Accenture and Google Cloud are working with additional automotive and industrial organisations to expand adoption of the Horizon platform across international markets.

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Emerson has announced the expansion of its test and measurement research and development (R&D) facility in Bengaluru, which it claims is an additional 50 percent.

The investment increases capacity at the site to develop software-defined and automated validation technologies for industrial customers.

The Bengaluru facility operates as Emerson's NI Software Centre of Excellence and represents the company's second-largest test and measurement R&D centre globally. Engineering teams at the site hold product responsibility for test software platforms, AI-enabled engineering capabilities, systems engineering technologies and radio frequency test software. The tools serve clients across the semiconductor, aerospace, defence, transportation, life sciences and manufacturing sectors.

Ritu Favre, President of Emerson's Test & Measurement business, said, "Bangalore plays an increasingly strategic role in Emerson’s global test innovation network. The site combines deep expertise in test software and AI-enabled engineering and validation technologies with close connections to rapidly evolving industries. This investment helps customers manage growing product complexity, streamline validation and bring new innovations to market faster."

The expansion provides capacity to advance automated validation workflows and integrated test platforms as hardware complexity increases across shortened product development timelines.

Emerson's investment aligns with domestic growth in semiconductors, electric mobility, and aerospace manufacturing driven by initiatives such as the India Semiconductor Mission and the National Electric Mobility Mission Plan.

Alongside the R&D centre, Emerson operates a second Bengaluru location dedicated to application engineering, calibration services, sales and customer support.

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