All-New Royal Enfield Classic 350 Launched, Starting At INR 1.84 Lakh
- By Aditya Gowda
- September 01, 2021
Royal Enfield has launched the 2022 Classic 350 with a starting price of INR 1.84 lakh (ex-showroom, Chennai) in 5 variants and 11 colour options.
The newly-launched Classic’s styling does not stray too much from the previous model’s styling. It continues to feature the iconic teardrop fuel tank and headlamp that are synonymous with the long-dated heritage of the Classic brand.
The legacy of the Classic brand dates back to 1948 with the Royal Enfield Model G2, the first to have swinging arm rear suspension on a full production motorcycle. The Model G2 served as a strong design inspiration for the hugely popular Classic 500 and Classic 350 launched in 2008.
The new Classic 350, according to the company, has a wider handlebar, strengthened grab rail, a new analogue dial with an LCD display and a USB port. It continues to be equipped with the same twin downtube frame – now stiffer for better stability – and the same front and rear suspension.
For better comfort, the Classic has wider seats with soft-foam cushion padding. New handlebars with a slightly tweaked riding position add to better riding ergonomics.
The 349 cc, air-oil cooled, 5-speed, single-cylinder engine, borrowed directly from the Royal Enfield Meteor 350, generates a power of 20.2 bhp at 6,100 rpm and a torque of 27 Nm at 4,000 rpm. Unlike the Classic 350s of the past, the new model comes with smooth linear power delivery across the band. The new primary balancer shaft cuts down most of the vibrations experienced by previous Royal Enfield owners. Much to the joy of enthusiasts, the new Classic 350 retains the unmistakable thump of the exhaust note, although now refined and subdued to an extent.
Owing to massive demand from various audience backgrounds, Royal Enfield has revealed the motorcycle in five versions Redditch, Halcyon, Signals, Dark and Chrome. The Redditch series comes in Grey and Sage Green colours. It has wire-spoked wheels, a single saddle and is the only series in the new Classic 350 range to get single-channel ABS. The Halcyon series is offered in Black, Grey and Green shades. It carries the wire-spoked wheels and gets dual-channel ABS.
The Signals variant is offered in Desert Sand and Marsh Grey options. It has wire-spoked wheels and dual-channel ABS. The Dark series, offered in Gunmetal Grey and Stealth Black colours, also comes with blacked components but gets alloy wheels over the wire-spoked wheels on the Signals variant.
The most expensive edition, the Chrome series is available in Bronze and Red paint options; it also gets the Tripper navigation assist as seen on the Meteor 350.
The Classic 350 weighs 195 kg and hosts a 13-litre fuel tank. It gets a 19-inch front wheel housing a 100/90-section tyre and an 18-inch rear wheel with a 120/80-section tyre. Braking duties are handled by a 300 mm front disc with a 2-piston floating caliper and a 270 mm rear disc with single-piston floating caliper. The Redditch variant, however, gets a 153 mm rear drum brake.
Bookings will open at 6 pm today and customers can also choose from as many as 35 accessories that have been developed for the classic-looking modern machine. Both the accessories and the motorcycle are offered with a three-year warranty and a year’s roadside assistance (for the bike).
Siddhartha Lal, Managing Director, Eicher Motors, said, “Through our history, we have been consistent in our pursuit to build timeless, classic, beautiful motorcycles that are great fun to ride, and the new Classic 350 does just that. Built ground-up, on our modern J-series engine, with an all-new chassis, the Classic 350 offers a tremendously refined and perfect ride experience that almost feels like riding again for the first time. The supremely well calibrated engine is super smooth, intuitively responsive and engaging, and has that gorgeous growl on acceleration. The all-new chassis inspires enormous confidence while handling and is especially well-mannered in tight traffic situations and around twisty corners. We are confident that the incredibly refined all-new Classic 350 will once again redefine the mid-size motorcycle space globally.” (MT)
Classic Legends Celebrates International Jawa-Yezdi Day 24th Edition
- By MT Bureau
- July 13, 2026
Classic Legends, an Indian motorcycle manufacturer by the Mahindra Group the makers of Jawa, Yezdi and BSA brands, celebrated the 24th Edition of International Jawa-Yezdi Day (IJYD) on 12 July 2026.
The event, which began as an initiative among motorcycle owners, involved over 7,500 riders across 150 cities in India this year. The celebration included 40 enthusiast communities in India and participants in 11 countries, who marked the occasion through rides and gatherings. The event united owners of vintage motorcycles with riders of current Jawa and Yezdi models.
Anupam Thareja, Co-Founder, Classic Legends, said, "24-years ago, International Jawa-Yezdi Day began as a simple expression of passion among riders who wanted to celebrate the motorcycles they loved. Today, it has grown into a global tradition that transcends borders and generations. What makes IJYD truly special is that it belongs to the riders themselves. Every ride, every gathering and every shared story keeps this legacy alive. More importantly, it celebrates the friendships, communities and memories built around these motorcycles. We are honoured to be a part of movement that continues to grow stronger with every passing year."
The festivities were organised by more than 40 rider clubs, along with dealerships and enthusiast communities.
IGNYTE Launches Carbon Fiber Helmet Series At Prices Starting INR 14,999
- By MT Bureau
- July 13, 2026
IGNYTE, the premium helmet brand of Steelbird, has introduced its Carbon Fibre Series, featuring three models: the IGN-10, IGN-14, and IGN-16.
The helmets are manufactured in-house using carbon fibre composite shells designed for impact performance and durability. It introduces multi-colour exposed carbon fibre textures and finishes.
The IGN-10 and IGN-14 are priced at INR 14,999, while the IGN-16 is priced at INR 19,999. The helmet comes with a three-year warranty and accessories such as smoke visors and fitting head foam.
It uses an Expanded Polypropylene (EPP) liner with Kevlar reinforcement, which provides energy absorption and multi-impact capability. The series holds both ISI and DOT certifications. Features include anti-fog and anti-scratch visors, ventilation channels, antimicrobial interiors and an aerodynamic profile. The production process utilises balloon moulding.
Kashish Kapur, Director, Steelbird Hi-Tech India, said, "The IGNYTE Carbon Fibre Series represents our vision of creating premium helmets that combine world-class safety, advanced materials, and exceptional craftsmanship. Every helmet has been designed and manufactured in-house with a strong focus on innovation, lightweight performance, and rider protection. With this launch, we are taking another significant step towards offering Indian motorcyclists globally competitive products that deliver the highest standards of safety and performance."
Hero MotoCorp Launches New Campaign For Destini Scooter
- By MT Bureau
- July 10, 2026
Hero MotoCorp, the world’s largest two-wheeler manufacturer, has introduced a campaign for its Destini scooter, titled ‘Hero Ka Scooter, Scooter Ka Hero.’ Conceptualised by McCann India, the campaign focuses on the relationship between a father and child, portraying the scooter as a companion for family journeys.
The campaign film features a girl who imagines an evening ride with her father as an adventure involving a dragon. The narrative integrates product features into the story: the metal body provides protection, the mileage exhausts the creature in a race, the legroom stores food and the under-seat storage is used to toast corn.
Aashish Midha, Head of Marketing, Hero MotoCorp, said, “At Hero MotoCorp, we believe the most meaningful stories are those rooted in everyday life. ‘Hero Ka Scooter, Scooter Ka Hero’ celebrates parents – the everyday heroes of every Indian family –through the boundless imagination of a child. The Hero Destini has always stood for trust, comfort and practicality, and this campaign brings those values to life in a way that is both emotionally engaging and deeply relatable. It reinforces our commitment to building products that become an integral part of our customers’ lives and cherished family moments.”
Prasoon Joshi, Chairman, Omnicom Advertising India, said, “The more memorable ideas rarely begin with what a brand wants to say. They begin with something people already feel, but may not have found the words for. When a brand captures that truth, it stops feeling like advertising and starts feeling deeply familiar. Hero Destini expresses this in a simple but evocative manner. Every child sees their father as their first superhero, not because he has superpowers, but because he quietly shows up, overcomes obstacles and finds a way to keep the family moving. In the film, the scooter becomes part of that quiet magic. It isn’t just a ride. It helps turn an ordinary journey into an adventure, complete with a dragon, seen through a child’s eyes. That’s what makes the film linger. It reminds us that true creativity doesn’t need to exaggerate reality; it elevates the genuine emotions already present. And this is where the brands then find a place in people’s hearts.”
Yamaha Launches FZ-Blue Flex Ethanol-Ready Motorcycle In India At INR 124,240
- By MT Bureau
- July 10, 2026
India Yamaha Motor has launched the FZ-Blue Flex, a motorcycle capable of running on ethanol-blended fuels ranging from E20 to E85 at INR 1,24,240 (ex-showroom, Delhi).
The motorcycle, powered by a 149cc fuel-injected engine, delivers 8.6 kW of power and 12.8 Nm of torque via a 5-speed gearbox. It uses a front telescopic suspension, a rear swingarm and an anti-lock braking system.
Hajime Aota, Chairman, Yamaha Motor India Group, said, “Achieving a carbon-neutral future requires a dynamic, multi-pathway strategy rather than a single solution. Having already commenced our electric vehicle journey in India, the introduction of our innovative Blue Flex technology marks another strategic milestone. This move is a deliberate alignment of Yamaha’s global sustainability vision with the Indian government’s progressive biofuel policies. By embracing multiple technological avenues, we reinforce our commitment to global carbon neutrality goals while providing versatile, high-quality products tailored to the evolving needs of Indian consumers.”
The motorcycle will be available in Metallic Black and sold through selected Blue Square dealerships across Delhi, Uttar Pradesh, Maharashtra, Karnataka, Telangana and Tamil Nadu.
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