Amazon India, one of the leading online marketplaces, has announced that its two-wheeler store on Amazon.in has achieved a 2x year-on-year growth in sales. The surge in demand is primarily led by consumers in Tier 2 and Tier 3 cities who are increasingly buying premium and electric vehicles alongside standard commuter motorcycles.

The e-commerce platform currently offers a selection of more than 20 brands such as Triumph, KTM, Royal Enfield, Bajaj Auto, Ather Energy and Hero MotoCorp across the electric, premium and commuter segments. The digital storefront is supported by an integrated network of more than 3,000 original equipment manufacturer (OEM) authorised dealers.

The platform’s sales data highlights that online two-wheeler procurement has become a notable trend outside metropolitan areas.

Approximately two in three two-wheeler buyers on Amazon.in come from Tier 2 and Tier 3 cities. In terms of electric two-wheelers, the consumer share from beyond the metros rises to seven in 10 buyers. Within the last 12 months, customers from more than 2,300 Tier 3 towns purchased a two-wheeler for the first time on the platform.

In terms of geography, Kakinada, Tirupati, and Nellore registered the highest acceleration in the South, showing up to a 12x increase in bookings. Purnia and Samastipur emerged as new demand pockets in the East, growing up to 7x. While bookings from Nagaur, Jind, Jamnagar, Bilaspur, and Rajkot grew up to 6x in the West and North.

Moreover, consumers are increasingly selecting models equipped with premium features, connected technology, advanced safety systems and long-term ownership value. This behavioural shift is reflected across multiple product categories with the average price of a two-wheeler purchased on the platform now exceeding INR 100,000. The premium segment recorded the fastest acceleration, growing nearly 5x year-on-year.

Commuter bike sales more than doubled, while internal combustion engine (ICE) scooters grew 1.5x over the same period. In the electric two-wheeler segment, the INR 100,000 to INR 150,000 price segment now accounted for over half of all EV demand on the platform, moving consumer interest away from entry-level options.

To build customer confidence, every dealer operating on Amazon.in is OEM authorised. This structure guarantees that buyers receive genuine products backed by original manufacturer warranties.

The digital platform allows customers to shop 24x7, compare various brands and fuel types, read verified owner reviews, and view specific ex-showroom prices mapped to their exact pin code. Payments are fully digitised using credit cards, debit cards, UPI, and net banking. Transactions made via credit cards incur zero Merchant Discount Rate (MDR) charges and feature fraud protection.

Amazon India has deployed several AI-powered features and data tools to compress the vehicle research cycle and assist customers with their purchasing decisions.

Aman Lohan, Director of Home, Kitchen, and Outdoors at Amazon India, said, "The two-wheeler buying journey in India is often long and can get overwhelming with multiple options, fuel types and price points to consider. This feels more restrictive when you have limited selection, especially beyond the metros. For customers, Amazon.in brings together the largest selection by brands, price points and fuel types in one place with full price transparency and the convenience of digital payments. For brands, it expands their reach. Over the last two years, we have built the selection, the tools and the reach to serve both and will continue to expand through the year."

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Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company, part of TVS VENU, handed over 10 TVS Apache RR 200 Mini motorcycles to the Madras Motor Sports Club (MMSC) to support a structured rider development programme for aspiring racers aged 10–14 years.

The initiative, named the TVS Apache Junior Programme, provides training and mentorship at the Madras International Karting Arena (MIKA). Participants will train on the purpose-built TVS Apache RR 200 Mini motorcycles, which will be available on rent as part of the scheme. The curriculum focuses on racing fundamentals, including discipline, precision, control, safety and physical conditioning, under the guidance of instructors and TVS Racing champions.

The programme forms the initial tier of a four-stage talent development framework designed to transition young riders into professional circuit racing. Following the TVS Apache Junior Programme for ages 10–14, riders aged 15 and above can enter competitive circuit racing through the TVS OMC Rookie Category. Subsequent levels include the TVS OMC RR 310 Expert Category for advanced development, leading to opportunities in the TVS Racing International Championship.

Safety protocols remain integrated into the training structure. Participants receive coaching in controlled environments, using specialised safety equipment and protective gear alongside the mini motorcycles.

Vimal Sumbly, Head – Premium Business, TVS Motor Company, said, "At TVS Motor Company, racing is more than a sport—it is part of our DNA. For over four decades, we have championed performance, precision and safety while building India's motorsport ecosystem. With competitive racing under FMSCI regulations beginning at the age of 15, the TVS Apache Junior Programme addresses the need for structured early training by providing aspiring riders aged 10–14 years with world-class coaching in a safe, controlled environment. Powered by the TVS Apache RR 200 Mini Motorcycle at the Madras International Karting Arena and guided by TVS Racing experts, the programme creates a clear pathway for India's future racing champions while strengthening the grassroots of Indian motorsport."

The launch coincides with the 20th anniversary of the TVS Apache brand, which now represents a community of over 7 million riders across 90 countries. The development programme extends the manufacturer's 40-year involvement in domestic motorsport by linking grassroots talent identification with its broader racing operations.

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Flying Flea, the electric mobility brand from Royal Enfield, has expanded its network with 10 new touchpoints in Bengaluru, supplementing its initial store in Jayanagar.

The expansion supports the Flying Flea C6 motorcycle, priced at INR 2.79 lakh (ex-showroom) or INR 1.99 lakh with Battery-as-a-Service. The network uses a hub-and-spoke model, featuring a service hub in BTM Layout and spoke centres across locations including Whitefield, Rajaji Nagar and Electronic City.

The FF.C6 is a ground-up electric platform weighing 124 kg. It features a 3.91 kWh lithium-ion battery encased in magnesium alloy, providing a peak power of 15.4 kW. The motorcycle achieves a top speed of 115 kmph and delivers 60 Nm of motor torque, resulting in over 400 Nm of wheel torque.

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Jawa Yezdi Motorcycles, one of the leading mid-sized motorcycle manufacturers, has completed the Shaurya Vijay Yatra in partnership with the Indian Army, culminating at the Kargil War Memorial in Dras on Kargil Vijay Diwas. The expedition covered 1,900 kilometres from the National War Memorial in New Delhi.

Participants travelled through Himachal Pradesh and Ladakh on Jawa and Yezdi motorcycles, carrying soil from the National War Memorial to the Kargil War Memorial. The event was flagged off by Defence Minister Rajnath Singh.

Anupam Thareja, Co-Founder, Classic Legends, said, "The Shaurya Vijay Yatra is our way of ensuring that the stories of India's bravehearts continue to inspire future generations. From the National War Memorial to Dras, every kilometre of this journey was dedicated to honouring those who gave everything for the nation. We are proud to undertake this tribute alongside the Indian Army and the wider riding community. By bringing together serving and retired defence personnel, Veer Naris and civilian riders, we hope to ensure that the values of courage, service and national pride continue to resonate across generations."

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Honda Motorcycle & Scooter India, one of the leading two-wheeler manufacturers in the country, unveiled a portfolio of 10 motorcycles and scooters in New Delhi, comprising 7 models and 3 refreshed variants.

The lineup spans internal combustion engine, electric and flex-fuel mobility, featuring models such as the ADV 160, CB 500, Rebel 300, Rebel 500, XR 300L, XR 300 Rally and QC3 EV. Production utilises local sourcing and manufacturing capabilities to support market expansion.

Tsutsumu Otani, President & CEO, Honda Motorcycle & Scooter India, said, "India remains one of Honda's most strategic global markets. This 10-product portfolio offers a wide range of mobility solutions. It reinforces Honda's multi-pathway approach, with advanced ICE vehicles, electric mobility solutions, and flex-fuel technologies designed to address diverse customer needs and varying infrastructure readiness. At the same time, we are accelerating our Make-in-India for the World commitment by strengthening local engineering and manufacturing capabilities. This not only allows us to bring Honda's global technologies closer to Indian customers, but also reinforces India's role as an important manufacturing and export hub within Honda's global operations, while maintaining the quality, reliability, and safety that define Honda.”

Mutsuo Usui, Director - Sales & Marketing, added, "Indian customers today are looking for products that complement their lifestyles as much as their mobility needs. Through this expanded portfolio, we are bringing a broader range of Honda’s globally acclaimed models to India and offering customers greater choice across multiple riding categories. Whether for daily commuting, weekend exploration, adventure touring, or leisure riding, this product range enables customers to choose a Honda that best matches their aspirations.”

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