Ather Energy Targets To Double Experience Centres To 700 Touchpoints
- By MT Bureau
- June 18, 2025

Bengaluru-based electric two-wheeler manufacturer Ather Energy has announced its ambitious plans to double its retail network to 700 experience centres by FY2026.
For context, Ather Energy currently operates 351 experience centres in India and 24 centres in Nepal and Sri Lanka. Furthermore, 46 percent of the retail touchpoints are in South India alone. The expansion is part of the EV maker’s strategy to provide first-hand experience of the product, quality and peace of mind to customers.
The company with the recent launch of Rizta e-scooter targeted for families, is now looking to scale up its presence across the country, including tripling its store count in north markets. The Rizta, Ather’s first family scooter had recently crossed 100,000 units retail sales milestone within a year of its launch. The e-scooter has become popular in key states including Gujarat, Rajasthan, Maharashtra, Delhi, Madhya Pradesh, Odisha and Chhattisgarh. Rizta alone now contributes to nearly 60 percent of Ather’s total sales, unlocking new cities and bringing in a wider base of family buyers, setting the stage for a much stronger retail presence in the coming months.
Ravneet Singh Phokela, Chief Business Officer, Ather Energy, said, “Rizta’s phenomenal success has opened up new markets and brought a much larger set of family buyers into the Ather ecosystem. We’re seeing demand coming in from cities where our footprint was previously limited, and that gives us the confidence to scale faster. Expanding to 700 Experience Centres is about staying ahead of this demand curve and ensuring that wherever our customers are, they have easy access to the full Ather experience.”
At present, the company operates over 3,578 fast-charging points across India through the Ather Grid. The EV maker is also expanding its service footprint along with the expansion of its retail network across India, including Gold Service Centres in key cities.
Ather Energy currently has two manufacturing plants in Hosur, Tamil Nadu, one each for vehicle assembly and battery manufacturing and an upcoming third manufacturing facility in Bidkin, AURIC, Chhatrapati Sambhaji Nagar, Maharashtra, which will scale up its manufacturing capacity to 1.42 million electric two-wheeler per annum.
Bajaj Pulsar NS125 Upgraded With ABS Ride Modes Launched At INR 98,400
- By MT Bureau
- October 17, 2025

Bajaj Auto has announced an update to its Pulsar NS125 ABS variant, enhancing the position of the 125cc motorcycle. The latest upgrade introduces three ABS ride modes – Road, Rain and Off-Road – along with a new Pearl Metallic White colour option.
The new ABS ride modes allow riders to customise ABS intrusion for different environments, ensuring stability and adaptability without compromising the motorcycle's power and performance.
The upgraded Pulsar NS125 ABS is now available at Bajaj Auto dealerships across India. The price remains unchanged at INR 98,400 (ex-showroom Delhi).
The Pulsar NS125 maintains its 'Naked Sports' look, featuring a perimeter frame for rigidity and balance, a muscular tank and a streetfighter stance. The company states that the upgrades are designed to democratise sports motorcycling by offering safety features previously reserved for higher-end segments.
Sarang Kanade, President, Motorcycle Business Unit, Bajaj Auto, said, “The Pulsar brand has always embodied the spirit of power and performance for India’s youth. The addition of ABS ride modes and the new Pearl Metallic White colour in the Pulsar NS125, we are making advanced riding technologies more accessible while enhancing the thrill of performance biking. The NS series continues to define the Naked Sports category with its segment-leading chassis, stance and riding dynamics – staying true to Pulsar’s legacy of being ‘Definitely Daring’. This update strengthens our commitment to deliver thrilling, high-performance experiences to riders across the country.”
Steelbird Launches SBH-32 Aeronautics Bluetooth Helmet At INR 4,399
- By MT Bureau
- October 17, 2025

Steelbird Hi-Tech India, the helmet manufacturer, has unveiled the SBH-32 Aeronautics Bluetooth smart helmet at INR 4,399.
The SBH-32 Aeronautics features Bluetooth 5.2 technology, offering up to 48 hours of talk time and 110 hours of standby. The helmet is Dual-certified, meeting both DOT FMVSS No. 218 and BIS IS 4151:2015 standards.
The helmet is constructed with a PC-ABS blend shell for impact protection. The structure incorporates air vents for airflow, while a wind deflector, vortex generators and rear spoiler reduce air drag and turbulence. The visor is Pinlock-ready, coated and resistant. Reflective elements on the back of the neck pad enhance visibility during night rides.
The interior padding is removable and washable, featuring breathability and sweat-absorption properties. It includes a cheek pad EPS and a Double D-Ring fastener. It is available in 580 mm, 600 mm and 620 mm sizes.
Rajeev Kapur, Managing Director, Steelbird Hi-Tech India, said, “This Diwali, we’re lighting up the roads with innovation. The SBH-32 Aeronautics is not just a helmet – it’s a revolution in smart riding. By integrating advanced Bluetooth 5.2 connectivity with global safety certifications, we aim to empower riders with the freedom to stay connected without compromising on protection. Steelbird’s mission has always been to bring global innovation to Indian roads, and this helmet is a reflection of our promise to blend technology, safety, and style for the new generation of riders.”
- Ultraviolette Automotive
- F77 MACH 2
- F77 SuperStreet
- Rhino Electric Motor
- Narayan Subramaniam
- Jorge Bialade
Ultraviolette Launches F77 E-Motorcycles In Spain And Portugal
- By MT Bureau
- October 16, 2025

Bengaluru-headquartered electric vehicle maker Ultraviolette has further expanded its global presence with entering the Spain and Portugal markets.
By entering Spain and Portugal, Ultraviolette is positioning itself at the heart of Europe's EV landscape, amplifying its momentum as a trailblazer in mobility. The expansion brings to market vehicles engineered with innovations, safety standards, design and technology honed through years of research and development.
Rhino Electric Motor, the importer and partner, will bring the F77 MACH 2 and F77 SuperStreet to the Peninsula.
The F77 motorcycles redefine performance, accelerating from zero to 60 kmph in just 2.8 seconds. It come with a 10.3 kWh battery pack and delivers a power output of 30 kW, producing 100 Nm of torque. This enables acceleration, handling, and a speed of 155 kmph.
The motorcycles are equipped with technology, including the company's artificial intelligence system, Violette A.I. and switchable Dual-Channel ABS developed by Bosch. Features such as 10 levels of Regenerative Braking, 4 levels of Traction Control and Dynamic Stability Control ensure a smooth riding experience.
Narayan Subramaniam, CEO & Co-Founder, Ultraviolette Automotive, said, "The response from our first customers across France, Germany, the Netherlands, and other European markets has been absolutely phenomenal. Building on that momentum, we are thrilled to announce the launch of the Ultraviolette F77 performance electric motorcycles in Spain and Portugal - both markets that have deep rooted motorcycling culture and are rapidly evolving into hubs for sustainable innovation and EV adoption. This expansion, coming just months after our debut in Paris, is a powerful validation of global resonance with Ultraviolette's motorcycles and technology. It underscores our commitment to bringing Indian engineering excellence to the world, backed by years of rigorous R&D, innovation in performance and a deep focus on rider safety. With the F77, we are setting a new global benchmark for what Indian automotive technology can achieve."
Jorge Bialade, Spokesperson for Rhino Electric Motors, said, "Ultraviolette is a game-changer for the Iberian electric motorcycle market. It brings together technology, design, and emotion, thus proving that sustainable mobility can also be thrilling. That's the real contribution of this brand.”
Hero MotoCorp Strengthens European Presence, Enters Spanish Market
- By MT Bureau
- October 16, 2025

Hero MotoCorp, the world's largest manufacturer of motorcycles and scooters, has announced its official entry into the Republic of Spain in partnership with Noria Motos, part of the ONEX Group and Euro 5+ Models.
With this, the company now has a presence in 50 countries globally, serving a customer base of over 125 million customers.
Sanjay Bhan, Executive Vice-President, Hero MotoCorp, said, "Hero MotoCorp’s entry into Spain marks a defining milestone in our global expansion journey. Following our foray into Italy, our launch in Spain further strengthens our footprint across Europe – one of the world’s most dynamic two-wheeler markets in the world. With presence now spanning 50 international markets across five continents, we reaffirm our commitment to redefining the future of mobility through next-gen mobility solutions that deliver Limitless Freedom and Limitless Adventure to riders everywhere.”
As per the understanding, the ONEX Group, through Noria Motos, will make the products available to Spanish customers with more than 30 official sales and service outlets in major cities across Spain. The idea is to expand the same to more than 50 locations by 2026, and gradually having 100 percent of its network coverage by 2028.
Dawinder Wahla Singh, Business Head, Noria Motos, said, “We are proud to partner with Hero MotoCorp as they make their debut in the Spanish market. Both Hero MotoCorp and the ONEX Group share a deep commitment to putting customers first and ensuring a seamless ownership experience, supported by a robust sales and service network across the country. The Hunk 440 and Xpulse 200 offer a unique combination of technology and value that will resonate deeply with Spanish consumers.”
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