Ather Energy has released its 13th OTA (Over the Air) update named Atherstack Atom. This update enables the Bluetooth-based music and calls feature on the Ather 450X. The latest update also includes the revamped version of the Ather App for all Ather owners with Android and iOS devices.

The new feature allows Ather 450X owners to safely pair the scooter’s 7- inch touchscreen dashboard with their smartphones. This allows the rider to view and control music and phone calls through the dashboard without any distractions and offers a seamless experience.

While the music is playing on the smartphone, the dashboard will show album art, the name of the song, and the artist in the display. When the vehicle is stationary, the rider can use the touchscreen to switch to the previous track, play/pause the current track or jump to the next track. The feature supports all popular music streaming services and podcast services. During calls, the rider can accept/reject the call on the touchscreen dashboard. For rider safety, a combination of the physical switches can be used while riding.

The EV company is also working towards launching a tire pressure monitoring system (TPMS) which allows the rider to monitor the tire pressure which will ensure that the vehicle performs optimally. These additions will make the daily rides on the Ather 450X a seamless experience and limit riders from having to pull out their phones.

This update also includes a brand new Ather App which has been built from scratch to provide users with a clean, intuitive interface to interact with their scooter and with the larger Ather Community. The new App is developed in native Android and iOS frameworks and includes a redesigned, contextual home screen to have easy access to all the information the user typically needs and a fresh new design language.

From introducing upgrades like ‘Guide me home lights’ to ‘Real-time ride efficiency indicators’ to new riding modes, a ‘Dark Theme’ for the dashboard and now the Bluetooth® based Music and Call feature, Ather Energy is the first two-wheeler company in India to offer features and spec upgrades to existing consumers. The Ather Community and consumer research have driven the past Over-the-Air (OTA) software upgrades making Ather Energy’s products the only ever-improving two-wheeler and unlike any other automobile in the market.

Tarun Mehta, CEO and Co-Founder, Ather Energy, said, “We are happy to finally update the Bluetooth® based Music & Call feature on our flagship model. With the Atherstack Atom update, we aimed at simplifying a user’s ride experience, improving convenience, and removing all mental overheads when a phone rings while also being safe. We hope that every Ather 450X owner will love the experience just like we did. Every Ather 450X delivered to date will automatically download the OTA, while the new deliveries will have the feature built-in. Our team is also working on adding more smart and connected accessories so Ather owners can have a fully integrated system." (MT)

Bengaluru-based electric vehicle company Ultraviolette Automotive collaborated with the Madras Regiment Centre (MRC) of the Indian Army for a five-day rally across Tamil Nadu, by providing a fleet of F77 motorcycles.

The ride honoured the army Veterans and Veer Naris of Madras Regiment and the Armed Forces community in the region.

Under the aegis of the Dakshin Bharat Area, the rally covered six districts of Tamil Nadu - Tirupur, Karur, Dindigul, Madurai, Theni and Coimbatore. The team of army personnel engaged with approximately 3,000 veterans and veer naris during the journey: addressing various concerns, sharing crucial information on entitlements, and providing immediate assistance. The F77s covered a cumulative distance of over 6000 kilometres.

Narayan Subramaniam, CEO & Co-Founder, Ultraviolette, said, " Collaborating again with the Indian Army for this remarkable outreach initiative is an honour that resonates deeply with Ultraviolette's ethos. Our vision to create world-class technology is inspired by the spirit of the India - undaunted, resilient, and driven by purpose. The F77 embodies the very principles that define our Armed Forces - precision, performance, and an unwavering commitment to excellence. To witness Ultraviolette playing a key role in this rally, honouring veterans, and their families, is not just a privilege but a defining moment in our journey".

Suzuki Motorcycle India (SMIPL), a leading manufacturer of two-wheelers in the country, has reported wholesales of 112,948 units for April 2025, which is 14 percent higher than 99,377 units it sold last year.

The company reported an 8 percent growth in its domestic sales at 95,214 units, as compared to 88,067 units last year, while exports grew by 57 percent at 17,734 units, as against 11,310 units for the same period last year.

Deepak Mutreja, Vice-President – Sales & Marketing, Suzuki Motorcycle India, said, “This positive start to the year fills us with gratitude. Each unit sold represents the beginning of a new journey with our customers and we are thankful to be a part of it. We will continue to work sincerely to meet the evolving expectations of our customers and contribute positively to their journey with us.”

Last month, the company further upgraded its product lineup, including the Hayabusa to be OBD-2B compliant.

Chennai-based two-wheeler and three-wheeler maker TVS Motor Company has announced its wholesales for April 2025. The company reported witnessing a 16 percent growth, selling 443,896 units, as against 383,615 units last year. 

The domestic two-wheeler sales include 220,527 motorcycles and 169,741, while exports accounted for 106,683 units.  

EV sales grew by 59 percent, rising from 17,403 units in April 2024 to 27,684 units last month.

Three-wheeler sales grew by 50 percent YoY from 9,023 units to 13,566 units.

Blending the pulse of street culture, community and high-octane energy, Royal Enfield hosted the first-ever edition of HunterHood in Mumbai and New Delhi during the last weekend of April 2025. 
Inspired by the spirit of Hunter motorcycle of the company, the HunterHood event – the latest cultural initiative built around the ethos of “From the streets, For the streets” – brought together riders, artists and urban explorers across the two Indian mega cities. 
The company also unveiled ‘The 2025 Hunter 350’ with three new colourways and upgraded features inspired by and designed for ‘The Coolest Neighbourhoods of the world’.
Featuring unique programming in the form of skateboarding sessions, spontaneous cyphers, vibrant graffiti art, live music jams, dynamic dance circles and exhilarating BMX stunts, the event witnessed high-octane performances by some of India’s top musicians like Dino James, Wild Wild Women, Shah Rule, Suggahunny, The Spindoctor, OG Shez, Ikka, DK Mocity, Dhanji, Lush Lata and Samriddhi Bhargav. 
The event saw over 12 homegrown, premium and emerging street-led brands spanning skateboarding, apparel, sneakers and the culinary space participate. It was attended by 5,000 people across the two mega cities.