Ather Unveils New ‘EL’ Scooter Platform, Fast Charging Tech At Ather Community Day 2025
- By MT Bureau
- August 31, 2025
L-R: Swapnil Jain, Co-Founder & CTO, Ather Energy and Tarun Mehta, Co-Founder & CEO, Ather Energy with the EL platform and REDUX concept e-scooter.
Bengaluru-based electric two-wheeler major Ather Energy unveiled its new scooter platform ‘EL’ and a suite of advanced technologies at its annual Community Day event. The new platform is designed to be more versatile, scalable and cost-effective, marking the company’s first major vehicle architecture since the launch of the 450 series.
Tarun Mehta, Co-Founder and CEO, Ather Energy, said, “With the EL platform, we are laying the foundation for Ather’s next phase of growth. Just as the 450 defined our first chapter, EL will define the next, enabling us to develop multiple types of scooters at scale far more efficiently. This platform-first approach enables faster innovation and improved efficiency, serviceability, and rider experience. EL reflects years of learning, deep R&D, and engineering. Our new factory at Chhatrapati Sambhajinagar will scale with EL platform products to meet growing demand effectively.”
In addition to the new platform, Ather announced several key technological and product updates:
- AtherStack 7.0: The latest version of Ather's software introduces voice-based interaction with the scooter. The system uses a large language model trained on Indian dialects, allowing for more natural conversations. New safety features like Pothole Alerts and Crash Alerts are also part of this update.
- Faster Charging: Ather unveiled a new 6 kW fast charger that is half the size of its predecessor and can add up to 30 km of range in just 10 minutes for select models. The new chargers will also feature built-in tyre inflators.
- Infinite Cruise: This new advanced cruise control system is specifically designed for Indian riding conditions. It offers three modes – CityCruise, Hill Control and Crawl Control – that adapt to different environments, from city traffic to steep inclines and uneven roads.
- Product Updates: The Rizta family scooter will now feature a touchscreen dashboard and a new ‘Terracotta Red’ colour. An ‘Eco Mode’ will also be added to balance performance with range. Additionally, the Ather Halo smart helmet has been updated with new safety and convenience features.
Ather also showed off a concept moto-scooter called Redux, which provides a glimpse into the company's future vision for performance and rider-vehicle interaction. The concept features a lightweight aluminium frame, 3D-printed components and a user interface that adapts to the rider's posture and intent.
The new EL platform and software updates position Ather to expand its product line and continue its growth in the electric two-wheeler market. The company’s new factory in Chhatrapati Sambhajinagar is expected to scale up production to meet the anticipated demand for vehicles built on the EL platform.
Swapnil Jain, Co-Founder & CTO, Ather Energy, said, “At Ather, we have always focused on simplifying technology and making it mainstream for riders. With AtherStack 7.0, we’re bringing AI into everyday riding through an LLM (Large Language Model) trained for our use cases and tuned to Indian dialects. Voice is the first step in that journey, an interface beyond buttons that makes rides smarter, safer, and more intuitive. It also makes our existing suite of AtherStack 7.0 features more accessible and mainstream for everyday use.”
Suzuki Motorcycle India Sells 132,244 Two-Wheelers In May 2026
- By MT Bureau
- June 01, 2026
Suzuki Motorcycle India (SMIPL), the two-wheeler subsidiary of Suzuki Motor Corporation, Japan, has recorded its highest-ever monthly sales volume, delivering 132,244 units in May 2026, up 3 percent YoY, as compared 128,897 units sold last year.
The milestone performance was driven by an all-time high in domestic dispatches alongside steady growth in international export markets.
Suzuki Motorcycle India saw positive momentum in both the domestic market and exports. The company sold 110,028 units in the domestic market, up 2 percent YoY, while exports came at 22,216 units, up 5 percent YoY.
In addition to whole vehicle distributions, the manufacturer's spare parts division recorded financial gains. Spare parts sales generated revenue of INR 953.60 million in April 2026, marking a 14 percent growth rate over the prior year's corresponding month.
The volume growth highlights the impact of rising customer demand and SMIPL's expanded market outreach. Moving into the next phase of the fiscal year, the company plans to focus on brand activations and targeted engagement initiatives to maintain momentum.
Deepak Mutreja, Vice-President of Sales & Marketing, Suzuki Motorcycle India, said, “SMIPL’s strong performance in May 2026, marked by the highest-ever monthly sales, reflects the positive response to our products and services in the market. The domestic growth highlights the impact of a customer-centric approach and sustained engagement efforts in building deeper connections. Going forward, the focus remains on further enriching customer experiences through impactful engagement initiatives and brand activations.”
Honda Motorcycle & Scooter India Reports 518,777 Units Wholesales For May
- By MT Bureau
- June 01, 2026
Honda Motorcycle & Scooter India (HMSI), one of the leading two-wheeler manufacturers, has reported total sales of 518,777 units for May 2026, marking a 12 percent YoY growth compared to the 465,109 units sold for the same month last year.
The sales include 459,611 units in the domestic market, up 10 percent YoY, while exports came at 59,166 units, up 24 percent YoY.
The company's performance indicates steady demand across the automotive two-wheeler market, supported by a product portfolio and a retail network of over 7,000 corporate touchpoints nationwide.
Royal Enfield Clocks 15% Sales Growth In May 2026
- By MT Bureau
- June 01, 2026
Chennai-based mid-sized motorcycle manufacturer Royal Enfield has its wholesales 103,231 motorcycles for May 2026, which marks a 15 percent YoY growth compared to the 89,428 motorcycles sold last year.
Interestingly, while domestic sales experienced a strong double-digit growth, international export volumes faced a downward correction during the month.
The company sold 94,115 motorcycles in the domestic market, up 24 percent YoY, while exports declined by 33 percent to 9,116 units.
Royal Enfield is also gearing up to further scale up its production with plans to acquire a land parcel in Tada, Andhra Pradesh, for a new greenfield manufacturing facility. The planned investment of approximately INR 25 billion is to be deployed in a phased manner to augment long-term production capacity.
The OEM also officially expanded its 650cc mid-size motorcycle portfolio by launching the Bullet 650 across India, Europe, the Middle East, Africa (EMEA) and the Australia-New Zealand (ANZ) regions.
B Govindarajan, Managing Director, Eicher Motors and CEO, Royal Enfield, said, “We are carrying our momentum in FY27 with continued growth in Q1, despite the prevailing macro-headwinds. This month was exciting for us, as we strengthened our product portfolio with the Bullet 650. The Bullet is the world’s longest-running motorcycle in continuous production and has garnered the love of riders across generations. The all-new Bullet 650 carries that legacy forward authentically, retaining the soul and unmistakable design philosophy of the Bullet. Another significant business milestone in May was the announcement of our plans for a new manufacturing facility in Andhra Pradesh to support our long-term projected growth. We also continued to deepen our presence in international markets and engage our riding communities through initiatives like the biggest-ever Himalayan Odyssey and the sixth edition of the Continental GT Cup.”
TVS Motor Company Achieves Record Sales Milestone Of 567,000 Units In May 2026
- By MT Bureau
- June 01, 2026
Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company (TVSM) has reported its highest-ever monthly sales milestone, delivering 566,585 units in May 2026. This marks a 31 percent YoY growth compared to the 431,275 units sold last year.
The performance saw historic highs in both international business exports and electric vehicle (EV) distributions.
Last month, the company’s two-wheeler wholesales grew by 31 percent, rising from 416,166 units in May 2025 to 543,111 units in May 2026. This includes 384,565 units in the domestic market, up 24 percent YoY, from 309,287 units in the corresponding month last year.
Interestingly, both the motorcycle and scooter segments registered a robust 30 percent YoY and 32 percent YoY growth, respectively.
In the three-wheeler category, TVS Motor Company recorded a 55 percent growth, with sales increasing to 23,474 units in May 2026 from 15,109 units in May 2025.
TVS Motor Company saw its highest-ever monthly EV sales volume, recording 43,632 units in May 2026. This marks a 56 percent growth trajectory over the 27,976 electric units sold in May 2025.
Concurrently, the company’s total International Business sales hit a new peak, expanding 49 percent to 175,991 units against 118,437 units in the prior year's period. Out of the total export volume, international two-wheeler sales accounted for 158,546 units, representing a 48 percent increase YoY.

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