Classic Legends has launched its third brand – an iconic British brand called as BSA, which at one time was also the biggest brand in the world – in India on the eve of the 78th Independence Day. 

The launch of BSA brand – that was born in Birmingham (England) and is also known as the Birmingham Small Arms Company – is accompanied by the launch of the Gold Star 650 cc classic looking motorcycle, the first units of which were shipped to the UK from the manufacturing plant at Pithampur (near Indore) in late 2022. 

Tasting success un markets of Europe, Turkey, New Zealand and Philippines, the Gold Star 650 motorcycle is a modern piece of engineering that reflects the DNA and brand recall of the iconic British motorcycle brand that BSA was until it went into oblivion.   

Of the opinion that bringing BSA to India is about sharing a piece of world motorcycling history with India, Anand Mahindra, Chairman, Mahindra Group, mentioned at the launch of the Golda Star 650, that the indomitable spirit of BSA, a brand built in the fires of battle is imbued in the new Gold Star. The motorcycle embodies the essence of motorcycling excellence," averred Anupam Thareja, Co-founder of Classic Legends Pvt Ltd. “Every detail, from the tank's iconic shape to the engine's big single character, has been meticulously crafted to capture the spirit of BSA's golden age while delivering the performance, reliability, and innovation that define a global brand. We've poured our hearts into ensuring it lives up to the storied legacy that has set the gold standard for generations worldwide,” he elaborated. 

Touted as India’s biggest single cylinder motorcycle with a bore of 100 mm, the BSA Gold Star is quite understated in its styling. The BSA museum in Birmingham was involved in getting the motorcycle to have the right DNA. A DNA that would resurrect the experience of what the iconic BSA motorcycles were to ride and cherish before the brand stalled.

The liquid-cooled engine with a displacement of 652 cc produces a peak power of 45.6 PS and a peak torque of 55 Nm. The single-cylinder unit was developed by the Technical University of Graz (Austria) while Rotax offered a starting point. It snuggly fits into a frame that was developed by Ricardo Motorcycles of UK. 

With Redline Studios of UK doing the design and styling of the motorcycle, the Classic Legends R&D centre in Pune (India) played a major role in integrating the motorcycle with deep localisation level.

The consideration from the start was to build a heritage motorcycle with British design that is modern yet of the single cylinder kind since that to be a Gold Star. To go with the idea, best-in-class components were sourced such as the Brembo brakes with dual channel ABS. 

Flaunting aluminium Excel rims and Pirelli tyres, the Gold Star 650 motorcycle can attain a top speed of over 160 kmph (100 miles). 

What is the biggest highlight is the NVH. It is far superior than anticipated, according to a company source, and was achieved through much engineering effort that would mean moving the engine oil sump away from under the crankcase. This, he explained, helped get the ergonomics right. To ensure that the tank, seat and other components fell into place the way they should have. 

Getting the ergonomics right facilitated low CG and in-turn a superior NVH, he quipped. Stating that a silent chain was used with three guides, he explained that a balancer shaft was also fitted to aid NVH. 
Particular attention was also given to get a flat torque curve so that it is at home in Indian riding conditions. 

With a five-speed transmission and a light action clutch, the Gold Star 650 is claimed to offer a consistent throttle response rather than be a bit jerky or bit unpredictable. With particular attention to ride and handling, the BSA Gold Star motorcycle was subjected to a series of virtual and field validations (and testing) to achieve the desired results. 

No less than 500,000 km of cumulative endurance testing was carried out in India and UK; 1000 cumulative hours of engine testing was carried out; 100,000 cumulative km of roller bed testing was carried out, and 200,000 km of road testing was carried out. 

Replete with features such as a 12-volt socket and USB charging port and adjustable rear shock absorbers, the BSA Gold Star is priced at INR 2,99,00 ex showroom. It will be available at select 40 dealerships out of the 400 dealerships that Classic Legends has as part of its retail channel network starting with immediate effect. 

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Classic Legends, an Indian motorcycle manufacturer by the Mahindra Group the makers of Jawa, Yezdi and BSA brands, celebrated the 24^th Edition of International Jawa-Yezdi Day (IJYD) on 12 July 2026.

The event, which began as an initiative among motorcycle owners, involved over 7,500 riders across 150 cities in India this year. The celebration included 40 enthusiast communities in India and participants in 11 countries, who marked the occasion through rides and gatherings. The event united owners of vintage motorcycles with riders of current Jawa and Yezdi models.

Anupam Thareja, Co-Founder, Classic Legends, said, "24-years ago, International Jawa-Yezdi Day began as a simple expression of passion among riders who wanted to celebrate the motorcycles they loved. Today, it has grown into a global tradition that transcends borders and generations. What makes IJYD truly special is that it belongs to the riders themselves. Every ride, every gathering and every shared story keeps this legacy alive. More importantly, it celebrates the friendships, communities and memories built around these motorcycles. We are honoured to be a part of movement that continues to grow stronger with every passing year."

The festivities were organised by more than 40 rider clubs, along with dealerships and enthusiast communities.

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IGNYTE, the premium helmet brand of Steelbird, has introduced its Carbon Fibre Series, featuring three models: the IGN-10, IGN-14, and IGN-16.

The helmets are manufactured in-house using carbon fibre composite shells designed for impact performance and durability. It introduces multi-colour exposed carbon fibre textures and finishes.

The IGN-10 and IGN-14 are priced at INR 14,999, while the IGN-16 is priced at INR 19,999. The helmet comes with a three-year warranty and accessories such as smoke visors and fitting head foam.

It uses an Expanded Polypropylene (EPP) liner with Kevlar reinforcement, which provides energy absorption and multi-impact capability. The series holds both ISI and DOT certifications. Features include anti-fog and anti-scratch visors, ventilation channels, antimicrobial interiors and an aerodynamic profile. The production process utilises balloon moulding.

Kashish Kapur, Director, Steelbird Hi-Tech India, said, "The IGNYTE Carbon Fibre Series represents our vision of creating premium helmets that combine world-class safety, advanced materials, and exceptional craftsmanship. Every helmet has been designed and manufactured in-house with a strong focus on innovation, lightweight performance, and rider protection. With this launch, we are taking another significant step towards offering Indian motorcyclists globally competitive products that deliver the highest standards of safety and performance."

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Hero MotoCorp, the world’s largest two-wheeler manufacturer, has introduced a campaign for its Destini scooter, titled ‘Hero Ka Scooter, Scooter Ka Hero.’ Conceptualised by McCann India, the campaign focuses on the relationship between a father and child, portraying the scooter as a companion for family journeys.

The campaign film features a girl who imagines an evening ride with her father as an adventure involving a dragon. The narrative integrates product features into the story: the metal body provides protection, the mileage exhausts the creature in a race, the legroom stores food and the under-seat storage is used to toast corn.

Aashish Midha, Head of Marketing, Hero MotoCorp, said, “At Hero MotoCorp, we believe the most meaningful stories are those rooted in everyday life. ‘Hero Ka Scooter, Scooter Ka Hero’ celebrates parents – the everyday heroes of every Indian family –through the boundless imagination of a child. The Hero Destini has always stood for trust, comfort and practicality, and this campaign brings those values to life in a way that is both emotionally engaging and deeply relatable. It reinforces our commitment to building products that become an integral part of our customers’ lives and cherished family moments.”

Prasoon Joshi, Chairman, Omnicom Advertising India, said, “The more memorable ideas rarely begin with what a brand wants to say. They begin with something people already feel, but may not have found the words for. When a brand captures that truth, it stops feeling like advertising and starts feeling deeply familiar. Hero Destini expresses this in a simple but evocative manner. Every child sees their father as their first superhero, not because he has superpowers, but because he quietly shows up, overcomes obstacles and finds a way to keep the family moving. In the film, the scooter becomes part of that quiet magic. It isn’t just a ride. It helps turn an ordinary journey into an adventure, complete with a dragon, seen through a child’s eyes. That’s what makes the film linger. It reminds us that true creativity doesn’t need to exaggerate reality; it elevates the genuine emotions already present. And this is where the brands then find a place in people’s hearts.”

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India Yamaha Motor has launched the FZ-Blue Flex, a motorcycle capable of running on ethanol-blended fuels ranging from E20 to E85 at INR 1,24,240 (ex-showroom, Delhi).

The motorcycle, powered by a 149cc fuel-injected engine, delivers 8.6 kW of power and 12.8 Nm of torque via a 5-speed gearbox. It uses a front telescopic suspension, a rear swingarm and an anti-lock braking system.

Hajime Aota, Chairman, Yamaha Motor India Group, said, “Achieving a carbon-neutral future requires a dynamic, multi-pathway strategy rather than a single solution. Having already commenced our electric vehicle journey in India, the introduction of our innovative Blue Flex technology marks another strategic milestone. This move is a deliberate alignment of Yamaha’s global sustainability vision with the Indian government’s progressive biofuel policies. By embracing multiple technological avenues, we reinforce our commitment to global carbon neutrality goals while providing versatile, high-quality products tailored to the evolving needs of Indian consumers.”

The motorcycle will be available in Metallic Black and sold through selected Blue Square dealerships across Delhi, Uttar Pradesh, Maharashtra, Karnataka, Telangana and Tamil Nadu.

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