In a special Navratri initiative, BSA Motorcycles is extending a celebratory offer to the first 500 customers who purchase its flagship Gold Star 650 model. This promotion allows buyers to acquire the motorcycle at its original pre-GST 2.0 price point, with BSA absorbing the recent tax increase. Additionally, each of these customers will receive an exclusive 'Goldie kit', a curated collection of accessories designed to enhance the riding experience.

The recent GST revision, effective from late September 2025, raised the tax levy on motorcycles with engine capacities exceeding 350 cc from 28 to 40 percent. While this has led to price adjustments across the premium motorcycle segment, BSA's limited-time offer ensures that enthusiasts can avoid this additional cost. The Gold Star will be available at ex-showroom Delhi prices starting from INR 309,990 for the Highland Green and Insignia Red variants, with other colour options like Shadow Black and Legacy Sheen Silver priced up to INR 344,990.

The complimentary accessory kit, valued at INR 5,900, includes practical and stylish components such as a tall touring windscreen, a pillion backrest, a metal exhaust shield and a rear rail. This package adds both purpose and aesthetic appeal to the motorcycle, which is already celebrated for its authentic British design heritage. The Gold Star features classic cues like a rounded fuel tank with the iconic BSA badge, polished metal accents and a timeless café racer silhouette, all complemented by modern elements including LED lighting and wire-spoke wheels.

At the heart of the Gold Star is a refined 652 cc single-cylinder engine that produces 45 horsepower and 55 Nm of torque, paired with a 5-speed gearbox. Its engineering prioritises a smooth and confident ride, supported by features like dual-channel ABS, a double-cradle chassis and premium suspension. For prospective buyers, attractive finance options are available, including interest rates starting from 5.99 percent, a zero down payment plan and loan tenures of up to six years.

Ownership is further supported by the Jawa Yezdi BSA Ownership Assurance Programme, which provides a standard four-year or 50,000-kilometre warranty, with options to extend coverage. This commitment, backed by a network of over 400 sales and service touchpoints, underscores the brand's dedication to its community of motorcycling purists. This festive offer is designed not just as a purchase incentive but as a tribute to those who see the open road as a place of belonging.

Sharad Agarwal, Chief Business Officer, Classic Legends, said, “The BSA Gold Star has garnered a loyal following since its launch in India, redefining motorcycling as a lifestyle rather than just a mode of transport. By holding our prices steady post-GST 2.0 for our first 500 buyers and pairing it with our festive initiative, we invite more enthusiasts to embrace this lifestyle without compromise.”

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Honda Motorcycle & Scooter India, a leading two-wheeler manufacturer, has reported wholesales of 568,164 units in September, which was 3 percent lower than 583,633 units sold last year.

The company’s domestic sales came at 505,693 units, down 6 percent, as compared to 536,391 units, while exports came at 62,471 units, up 32 percent YoY.

For H1 FY2026 (April–September 2025), HMSI's cumulative total sales reached just under three million units at 2.99 million units. This comprised 2.67 million units in the domestic market and 311,517 units exported globally.

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Hero MotoCorp, the world’s largest two-wheeler manufacturer, has reported its wholesales for September 2025 and YTD FY2026.

The company sold a total of 687,220 two-wheelers in September, which marked a 7.87 percent as compared to 637,050 units last year. This included 626,217 motorcycles, up 4.8 percent YoY and 61,003 scooters, up 54 percent YoY. On the exports front, the company shipped 39,638 units, as compared to 20,344 units last year.

The strong monthly performance contributed to steady growth, a trend rooted in the strategic diversification of the product portfolio, including 12 new scooters and motorcycles launched since the last festive season. The month’s dispatch performance coincided with a major milestone: Hero MotoCorp became the first Indian company to surpass the 125 million cumulative two-wheeler production mark.

Hero MotoCorp stated that positive momentum is visible across the business. Showroom and dealership footfalls have more than doubled compared to the festive season last year, driven by the festive spirit and new GST benefits, with significant traction observed in the high-volume commuter segment.

The company’s electric vehicle business, Vida, powered by Hero, continued its strong growth trajectory, recording 12,736 VAHAN registrations in September 2025. This performance, led by the recently launched Vida VX2 Evooter, resulted in a sharp YoY EV market share rise from 4.7 percent to 12.2 percent, underscoring growing consumer trust in the brand. The company noted that demand for Vida currently remains ahead of supply in several key markets, indicating robust traction for its EV business this festive season.

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Suzuki Motorcycle India (SMIPL), one of the leading two-wheeler manufacturers, has reported strong sales for September 2025, buoyed by the start of the festive season and recent tax reforms.

The two-wheeler subsidiary of Suzuki Motor Corporation, Japan, recorded total sales of 123,550 units, marking 25 percent over the 99,185 units sold in September 2024.

Domestic sales were the primary growth driver, with SMIPL registering a robust 37 percent YoY growth with 105,886 units sold in September, up from 77,263 units in the same month last year.

Deepak Mutreja, Vice-President – Sales & Marketing, Suzuki Motorcycle India, said, “September has been a remarkable month for SMIPL. The festive cheer translated into strong demand driving 37 percent growth in our domestic sales. The recent GST reduction has further added to customer enthusiasm, by making our two-wheelers even more affordable. We are optimistic that this momentum will continue through the festive season and beyond, enabling us to serve a larger customer base with our trusted motorcycles and scooters.”

Further complementing the sales performance, SMIPL recorded its highest ever spare parts sale of INR 881 million for the third consecutive month, registering a 17 percent YoY growth.

While domestic sales soared, exports saw a reduction. SMIPL exported 17,664 units in September 2025, compared to 21,922 units exported during September 2024.

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Royal Enfield has announced its highest-ever monthly sales figure, with 124,328 motorcycles sold globally in September 2025. This marks a significant 43 percent growth compared to the 86,978 units sold in the same month last year.

Domestic sales drove the record performance, reaching 113,573 units in September 2025, which marked a 43 percent increase over the 79,325 units sold domestically last year.

B. Govindarajan, Managing Director, Eicher Motors and Chief Executive Officer, Royal Enfield, said, “It has been an incredible start to the festive season for us at Royal Enfield, we have registered our best ever monthly sales volume and have crossed 100,000+ retail volumes for the month. To make sure that our customers take home their favourite Royal Enfield motorcycle this festive season, we have put in considerable effort.”

"In the month of September, we announced the upgraded Meteor 350 which has received a promising response from our community. All our new and existing motorcycles continue to perform well, we are confident of the growth momentum and are looking forward to a great year ahead,” he added.

For H1 FY2026, the company's total sales volume reached 591,903 motorcycles, reflecting a 30 percent growth over the 454,780 units sold in the previous year. This includes 521,482 units in the domestic market, registering a 27 percent growth compared to the 410,843 units sold in the corresponding period last year.

On the exports front, the company also saw a major boost, with 10,755 motorcycles shipped in September 2025, a 41 percent  increase from 7,653 units in September 2024. For H1 FY2026, exports surged by 60 percent, reaching 70,421 units.

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