Credited of resuurecting some of the most coveted two-wheeler brands in the world such as BSA and Jawa/Yezdi brand of motorcycles, Classic Legends is ready for electrification in India, mentioned Co-Founder Anupam Thareja at a function recently in Kolkata for the launch of the Jawa 42 FJ.  

He said that the company is all set for enter the electric two-wheeler market in India but is not looking at pioneering the effort. planning to be one of the pioneers. “At Classic Legends, we're prepared for this transition. While we don’t aim to be the first to market, we've invested heavily in research and development over the past four years, improving our technology year after year. Our engineers are constantly working to make electric vehicles better, faster, longer-lasting, smoother and with enhanced user interfaces. We're focused on making electrification more efficient and practical,” he added. 

Commenting that electrification is a gradual process and it has already begun in India with impressive strides, Thareja said, "The country's progress has been anything but linear—it's advancing rapidly. In the two-wheeler segment, scooters are leading the charge because they are ideal for intra-city commutes. On the other hand, the electric motorcycle market is still relatively small."

Providing an example of fitting a 500-km range battery into a motorcycle, which would make it larger than the motorcycle itself, Thareja averred, "The advancements in technology and infrastructure are essential prerequisites for widespread motorcycle electrification.”

Revealing that the company has already entered the electric motorcycle market in Europe, Thareja commented, "In India, we have just introduced the biggest single-cylinder motorcycle the BSA Golstar and the Jawa 42 FJ, which marks an exciting new chapter for the '42 Lfe' theme." 

Increasing market share

Launching the Jawa 42 FJ in the eastern India market starting with the launch in Kolkata, Classic Legends is keen that this motorcycle builds on the success of the 42 and 42 Bobber. A 350 cc neo-classic model, the Jawa 42 FJ points to superior design and an unparalleled riding experience.

With first set of deliveries of the new motorcycle already carried out in Kolkata, Classic Legends is working to expand its network in Bengal. It is working to take the touchpoint network from the present 13 to more than 20 by the end of this fiscal. The company, in this direction, is planning to open 200 showrooms across India as well. These would be across Tier I, II and III cities. 

With some of its models competing with another retro-motorcycle maker Royal Enfield, Classic Legends has impressive plans to increase its market share in place. They are engineered to ‘increase the overall neo-classic motorcycle market, said Thareja.

Planning to sell 100,000 units of its Jawa and Yezdi range by the third quarter of FY2025-26, the company is working towards quickly gaining the ground it lost to Covid-19 pandemic.  

"We aim to gain higher sales in the premium motorcycles segment. Presently we are selling 4,000 to 5,000 units per month among the brands which the company owns. We aim at selling one lakh units per annum in the next 12 months,” said Thareja. 

“We may be a four-year-old company, but Covid effectively took out two years. If you discount those, it feels like in just two years, everyone knows about Jawa. Today, when someone considers buying a 350cc motorcycle, the brands under Classic Legends are as prominent as any other in the market. As we gradually introduce new models with varied pricing and segmentation, our focus isn’t just on increasing market share. Our goal is to expand the motorcycling community, not just our slice of the motorcycle market. In the next 12 months, we expect to surpass the 100,000-unit sales mark. Currently, we sell around 5,000 bikes monthly across both the Jawa and Yezdi brands,” he explained. 

Enter BSA Goldstar

Partnering with e-commerce platform Flipkart, which has helped with the sale of its motorcycles, Classic Legends is banking big on the BSA Goldstar 650 retro-classic motorcycle in India. Launched on the even of India’s 78th Independence Day in Mumbai and produced at the company's plant in Pithampur, Indore, the BSA Goldstar 650 is already being sold in the overseas markets of Europe such as UK. 

Commenting on the rationale behind relaunching this iconic machine, a company official noted, “When you look at this motorcycle space today, there aren't many players. You have Triumph, but Harley Davidson doesn’t compete with the BSA Goldstar. In the mid-cc segment, it’s really just Classic Legends and Royal Enfield. The 650cc segment is highly competitive, but it’s also about expanding the spectrum of options available in the market.”

“Royal Enfield popularised the 650cc segment by introducing a two-cylinder engine. Meanwhile, Kawasaki offers three-cylinder engines, and Honda provides four-cylinder options. What makes Classic Legends stand out is that we brought back the big single-cylinder engine, which has been absent from this category for over a decade. It offers a unique riding experience and will contribute to enhancing India's motorcycle culture. Even if volumes take time to grow, this segment will continue to thrive.”

Thareja, who owns 20 percent stake in Classic Legends, said that Jawa and BSA bikes are also sold in the Czech Republic and the UK respectively, besides India.

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Hero MotoCorp, the world’s largest two-wheeler manufacturer, has recorded its highest YoY dispatch performance for February, with 558,216 units sold. This represents a 44 percent increase compared to the 388,068 units dispatched during the same month in 2025.

The company also reported an 18 percent increase in VAHAN registrations, totalling 458,346 units for the month.

Hero MotoCorp attributed the growth to the 100cc–125cc motorcycle segment and the scooter category, specifically the Xoom and Destini models.

VIDA, the electric mobility arm of Hero MotoCorp, recorded a threefold increase in market share compared to February 2025. Registrations for VIDA reached 12,514 units, reflecting a shift in consumer adoption of electric vehicles in the company's markets.

The international business division saw dispatches rise from 30,772 units to 41,248 units. This double-digit growth in global markets was attributed to demand for the company’s portfolio of premium motorcycles.

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TVS Motor Company (TVSM), one of the leading two-wheeler and three-wheeler manufacturers, has recorded monthly sales of 529,308 units for February 2026, up 31 percent YoY, as compared to the 403,976 units sold last year.

The company’s international business achieved its highest sales to date, with total exports reaching 158,000 units during the month.

Total two-wheeler sales rose by 30 percent, increasing from 391,889 units in the previous year to 507,862 units. Within this segment, domestic sales grew by 32 percent, reaching 365,471 units.

In February 2026, the company sold 241,282 motorcycles, up 25 percent YoY, 219,895 scooters, up 34 percent YoY, while three-wheeler sales grew by 77 percent YoY to 21,446 units.

The electric vehicle (EV) segment recorded a 60 percent growth rate, with sales rising from 24,017 units in February 2025 to 38,386 units in February 2026.

Total exports for the company registered a 27 percent increase, moving from 124,993 units to 158,268 units. Two-wheeler exports specifically saw a 23 percent rise, reaching 142,391 units.

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Hero MotoCorp, in collaboration with the Haryana Police and the Raahgiri Foundation, organised a women’s night rally titled #SheRidesForSafety. The event featured 150 women riders who completed a 9-kilometre route through the streets of Gurugram during late evening hours to promote road safety and inclusivity.

The rally was flagged off by Dr Arpit Jain, Deputy Commissioner of Police, Dr Rajesh Mohan, Deputy Commissioner of Traffic Police and Sanjay Bhan, Vice-President at Hero MotoCorp. During the event, fourteen women traffic police officers were honoured for their contributions to safe mobility.

The rally is a component of ‘Ride Safe India’, a three-month campaign launched in January 2026. The programme is based on the 4Es of road safety – Education, Engineering, Enforcement, and Emergency Care – as defined by the Ministry of Road Transport & Highways (MoRTH).

The campaign includes training sessions, awareness drives and school activations designed to establish safe riding as a social responsibility. By focusing on women at the centre of the narrative, the initiative aims to address safety and behavioural change across urban communities.

Latika Taneja, Head of Corporate Communications, Corporate Affairs & CSR, Hero MotoCorp, said, “As the world’s largest two-wheeler manufacturer, with millions riding Hero MotoCorp’s vehicles every day, road safety is not simply a priority, it is a responsibility that defines us. Through our Ride Safe India campaign, we are working to shape a culture of safety by driving sustained behaviour change across communities. Today’s women’s rally reaffirms our belief that safe mobility is fundamental to true empowerment because when women move freely and safely, societies move forward with them.”

Dr Arpit Jain, Deputy Commissioner of Police, Headquarters, Gurugram Police, stated, “Initiatives like the Ride Safe India go far beyond road safety awareness, they send a decisive message that our roads belong to every citizen, at every hour. We are proud to stand alongside Hero MotoCorp in creating a safer, more inclusive public space. As a department, we remain committed to partnering with organizations that translate intent into visible, on-ground impact.”

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Japanese two-wheeler maker Suzuki Motorcycle India (SMIPL) has inaugurated Himalayan Suzuki in Gangtok, marking the company’s first retail entry into the state of Sikkim. With this opening, the subsidiary of Suzuki Motor Corporation now maintains a presence across every state in India.

The facility, located at Lower Sichey, operates as a ‘3S’ outlet, providing sales, service and spare parts. The expansion into the North-East is intended to address demand for vehicles capable of operating in terrain characterised by inclines and varied road conditions.

Himalayan Suzuki retails the company’s full domestic portfolio. The service wing is equipped with tools for maintenance and is staffed by professionals trained to manage the manufacturer's technical requirements.

The company’s product portfolio includes Access, Avenis, Burgman Street, and the electric e-ACCESS scooters. The GIXXER, GIXXER SF, GIXXER 250, GIXXER SF 250 and the V-STROM SX in the motorcycle segment.

Deepak Mutreja, Vice-President, Sales & Marketing, Suzuki Motorcycle India, said, “Sikkim is an important market for us in the North-East. The state’s unique terrain calls for two-wheelers that offer consistent performance and reliability across inclines and varied road conditions. Suzuki’s portfolio has been well accepted in such environments. With the inauguration of Himalayan Suzuki in Gangtok, customers will now have easier access to our complete range of scooters & motorcycles and after-sales support. We sincerely thank our dealer partner, Himalayan Suzuki, for their collaboration in making this possible. With this addition, SMIPL is now present across all states of India.”

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