- Classic Legends
- BSA
- Jawa
- Yezdi
- Kolkata
- North East India
- network
- Royal Enfield
- Kawasaki
- retro-classic
Classic Legends Is Ready for Electrification In India
- By Gaurav Nandi
- October 07, 2024
Credited of resuurecting some of the most coveted two-wheeler brands in the world such as BSA and Jawa/Yezdi brand of motorcycles, Classic Legends is ready for electrification in India, mentioned Co-Founder Anupam Thareja at a function recently in Kolkata for the launch of the Jawa 42 FJ.
He said that the company is all set for enter the electric two-wheeler market in India but is not looking at pioneering the effort. planning to be one of the pioneers. “At Classic Legends, we're prepared for this transition. While we don’t aim to be the first to market, we've invested heavily in research and development over the past four years, improving our technology year after year. Our engineers are constantly working to make electric vehicles better, faster, longer-lasting, smoother and with enhanced user interfaces. We're focused on making electrification more efficient and practical,” he added.
Commenting that electrification is a gradual process and it has already begun in India with impressive strides, Thareja said, "The country's progress has been anything but linear—it's advancing rapidly. In the two-wheeler segment, scooters are leading the charge because they are ideal for intra-city commutes. On the other hand, the electric motorcycle market is still relatively small."
Providing an example of fitting a 500-km range battery into a motorcycle, which would make it larger than the motorcycle itself, Thareja averred, "The advancements in technology and infrastructure are essential prerequisites for widespread motorcycle electrification.”
Revealing that the company has already entered the electric motorcycle market in Europe, Thareja commented, "In India, we have just introduced the biggest single-cylinder motorcycle the BSA Golstar and the Jawa 42 FJ, which marks an exciting new chapter for the '42 Lfe' theme."
Increasing market share
Launching the Jawa 42 FJ in the eastern India market starting with the launch in Kolkata, Classic Legends is keen that this motorcycle builds on the success of the 42 and 42 Bobber. A 350 cc neo-classic model, the Jawa 42 FJ points to superior design and an unparalleled riding experience.
With first set of deliveries of the new motorcycle already carried out in Kolkata, Classic Legends is working to expand its network in Bengal. It is working to take the touchpoint network from the present 13 to more than 20 by the end of this fiscal. The company, in this direction, is planning to open 200 showrooms across India as well. These would be across Tier I, II and III cities.
With some of its models competing with another retro-motorcycle maker Royal Enfield, Classic Legends has impressive plans to increase its market share in place. They are engineered to ‘increase the overall neo-classic motorcycle market, said Thareja.
Planning to sell 100,000 units of its Jawa and Yezdi range by the third quarter of FY2025-26, the company is working towards quickly gaining the ground it lost to Covid-19 pandemic.
"We aim to gain higher sales in the premium motorcycles segment. Presently we are selling 4,000 to 5,000 units per month among the brands which the company owns. We aim at selling one lakh units per annum in the next 12 months,” said Thareja.
“We may be a four-year-old company, but Covid effectively took out two years. If you discount those, it feels like in just two years, everyone knows about Jawa. Today, when someone considers buying a 350cc motorcycle, the brands under Classic Legends are as prominent as any other in the market. As we gradually introduce new models with varied pricing and segmentation, our focus isn’t just on increasing market share. Our goal is to expand the motorcycling community, not just our slice of the motorcycle market. In the next 12 months, we expect to surpass the 100,000-unit sales mark. Currently, we sell around 5,000 bikes monthly across both the Jawa and Yezdi brands,” he explained.
Enter BSA Goldstar
Partnering with e-commerce platform Flipkart, which has helped with the sale of its motorcycles, Classic Legends is banking big on the BSA Goldstar 650 retro-classic motorcycle in India. Launched on the even of India’s 78th Independence Day in Mumbai and produced at the company's plant in Pithampur, Indore, the BSA Goldstar 650 is already being sold in the overseas markets of Europe such as UK.
Commenting on the rationale behind relaunching this iconic machine, a company official noted, “When you look at this motorcycle space today, there aren't many players. You have Triumph, but Harley Davidson doesn’t compete with the BSA Goldstar. In the mid-cc segment, it’s really just Classic Legends and Royal Enfield. The 650cc segment is highly competitive, but it’s also about expanding the spectrum of options available in the market.”
“Royal Enfield popularised the 650cc segment by introducing a two-cylinder engine. Meanwhile, Kawasaki offers three-cylinder engines, and Honda provides four-cylinder options. What makes Classic Legends stand out is that we brought back the big single-cylinder engine, which has been absent from this category for over a decade. It offers a unique riding experience and will contribute to enhancing India's motorcycle culture. Even if volumes take time to grow, this segment will continue to thrive.”
Thareja, who owns 20 percent stake in Classic Legends, said that Jawa and BSA bikes are also sold in the Czech Republic and the UK respectively, besides India.
Suzuki Motorcycle India Inaugurates Suzuki Lounge In Thane
- By MT Bureau
- August 27, 2026
Suzuki Motorcycle India, one of the leading two-wheeler manufacturers, has opened its Suzuki Lounge outlet at Riddhi Auto Agencies in Thane, Maharashtra.
The facility combines a service workshop, customer area and vehicle display zone within a single site.
The workshop operates four service bays visible from the customer lounge through glass partitions to show maintenance procedures directly to vehicle owners.
The lounge area includes seating, discussion spaces, and a reception zone, alongside a product display section showing Suzuki’s motorcycle and scooter line-up.
Hari Krishna K, Executive Officer, Sales & After-Sales, Suzuki Motorcycle India, said, “Suzuki Lounge represents a significant step forward in our customer-centric approach and brings the spirit of ‘By Your Side’ into the service experience. Today’s customers expect more than just service. They seek transparency, comfort, and a premium experience. With Suzuki Lounge, we are creating an environment where customers can relax, stay connected, and confidently witness the care and expertise that goes into servicing their vehicles.”
The inauguration was conducted by Vivek Jain, Assistant Vice-President - After Sales, and Osamu Tani, Operation Manager - After Sales at Suzuki Motorcycle India. The Thane location serves as the inaugural deployment of the Suzuki Lounge concept across the company's Indian after-sales network.
Yamaha Launches YZF-R2 At INR 230,500 In India
- By MT Bureau
- August 27, 2026
India Yamaha Motor has launched the YZF-R2 at prices starting at INR 230,500 (ex-showroom Delhi) for the base model in Metallic Black or Dark Bluish Gray colour options.
This marks the global debut of the model and expands the manufacturer's R-series portfolio in India. Built on a high-tensile steel tube diamond frame, the motorcycle represents Yamaha's entry into the 200cc motorcycle segment.
The YZF-R2 is powered by a 204cc liquid-cooled, single-cylinder, DOHC engine producing 26.5 PS of power and 19.1 Nm of torque. It features finger follower rocker arms with diamond-like carbon coating. The chassis yields a total kerb weight of 149 kg, supported by 37 mm upside-down front forks, a rear monoshock and a four-point engine mounting system.
Hajime Aota, Chairman, Yamaha Motor India Group, said, "The launch of the YZF-R2 marks a significant milestone in Yamaha's long-term growth strategy. The YZF-R2 is not an entry into a new segment; it is a motorcycle created for riders who are committed to the spirit of Yamaha R-series. Combining the authentic R-series DNA with lightweight performance and excellent fuel efficiency, it offers an exciting and accessible gateway to our supersport world. Inspired by the global R-Series flagship motorcycles and built on an all-new platform, the YZF-R2 reflects our confidence in India's engineering expertise and its growing role in Yamaha's global product strategy.
“We are deeply grateful to our R-series customers in India for their unwavering trust and passion, which have helped make the R-series one of Yamaha's most iconic motorcycle families in the country. Today, with over one million R-series motorcycles on Indian roads, this enduring relationship continues to inspire us to push the boundaries of innovation and performance. We are confident the YZF-R2 will build on this legacy, set a new benchmark in its segment, and inspire the next generation of Yamaha riders," said Aota.
The YZF-R2 comes with traction control, an assist and slipper clutch, dual-channel ABS, a five-inch TFT display and selectable riding modes as standard.
Higher variants add a bi-directional quick shifter, while the top-tier R2M model incorporates adjustable suspension and a smart key system.
The Quick Shifter variant is priced at INR 239,500 in Matte White Pearl or Racing Blue, while the fully-loaded YZF-R2M can be had for INR 253,000 in Metallic Gray. Dealership availability across Yamaha's Blue Square network will begin in mid-September 2026.
TVS Motor Co Launches Jupiter Dual Tone Spectral Scooter Range At INR 89,825
- By MT Bureau
- August 27, 2026
Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company has launched the TVS Jupiter dual tone spectral range, introducing two new dual-tone options – Spectral Blue and Spectral Copper – to its 110cc scooter line-up. The release marks the first-time spectral colour-shifting finishes have been offered in this segment.
The TVS Jupiter dual-tone spectral range is priced at INR 89,825 ex-showroom Delhi and will be available across authorised TVS Motor dealerships.
The update incorporates design and functional changes, including colour-coordinated inner panels, a new seat finish, partial chrome mirrors and an integrated backrest. Lighting updates include sequential turn signal lamps, alongside the addition of a USB Type-C charging port. The model retains its 33-litre under-seat storage area, capable of holding two helmets and features the SmartXonnect system for navigation, call and SMS notifications.
The scooter is powered by a 113.3 cc single-cylinder, four-stroke engine producing 5.9 kW of power and up to 9.8 Nm of torque, supported by the TVS iGO Assist system for acceleration and fuel efficiency.
Aniruddha Haldar, Senior Vice-President — Head Commuter & EV Business and Head Corporate Brand & Media, TVS Motor Company, said, “Young and Urban Indian families are increasingly exposed to new experiences, design and technology, shaping their aspirations for everyday mobility. TVS Jupiter has played a pivotal role in India’s scooterisation journey, winning the love and trust of millions of families and earning its place as the ‘Scooter of India’. Over the years, it has evolved, bringing meaningful innovations while staying true to what families value. Building on its progressive design and feature-rich offering, the new TVS Jupiter dual-tone takes this journey forward with a more contemporary offering, featuring first-in-segment spectral colours, complemented by first-in-segment Sequential Turn Signal Lamps and much more. Together, these enhancements reaffirm TVS Jupiter’s commitment to being the preferred choice of mobility for today’s new-age, modern families.”
Jawa All Stars 42 FJ Launched At INR 201,942
- By MT Bureau
- August 26, 2026
Jawa Yezdi Motorcycles has launched Jawa All Stars at prices starting INR 201,942 (ex-showroom Delhi) for the Aurora Green and Red options, introducing new expressions of the Jawa 42 FJ motorcycle.
The company has positioned All Stars as a branding framework for its rider base, with the 42 FJ serving as the initial vehicle release under the initiative.
The motorcycle features aluminium tank panels, a 790 mm seat height, 178 mm ground clearance and a 12-litre fuel tank. Power comes from a 334-cc liquid-cooled DOHC single-cylinder engine producing 29.17 PS at 7,500 rpm and 29.62 Nm of torque at 5,500 rpm, paired with a six-speed gearbox and twin exhausts.
Anupam Thareja, Co-Founder, Classic Legends, said, “Jawa has always attracted riders who know exactly who they are. They have never followed trends for the sake of it, nor sought attention for making different choices. Over time, we realised there was a shared spirit that connected these riders. Jawa All Stars is our way of recognising and celebrating that spirit. It is a tribute to character, conduct, and courage, the values that have always felt inherently Jawa. The Jawa 42 FJ is the first expression of that philosophy, bringing it to life through contemporary design, performance, and a personality that is unmistakably its own.”
The vehicle chassis consists of a double-cradle frame, 41 mm telescopic front forks and gas-filled twin rear shock absorbers with five-step adjustable preload. Braking is handled by 320 mm front and 240 mm rear discs with dual-channel ABS, fitted to a 100/90-18 front tyre and 140/70 R17 rear tyre. Equipment includes a digital instrument cluster and LED lighting.
The Matte Black and Nebula Blue variants are priced at INR 207,942, while the Chrome edition is listed at INR 215,942. Retail distribution will operate across the company's network of more than 450 sales and service locations in India, supported by warranty coverage of up to four years or 50,000 kilometres.

Comments (0)
ADD COMMENT