Credited of resuurecting some of the most coveted two-wheeler brands in the world such as BSA and Jawa/Yezdi brand of motorcycles, Classic Legends is ready for electrification in India, mentioned Co-Founder Anupam Thareja at a function recently in Kolkata for the launch of the Jawa 42 FJ.  

He said that the company is all set for enter the electric two-wheeler market in India but is not looking at pioneering the effort. planning to be one of the pioneers. “At Classic Legends, we're prepared for this transition. While we don’t aim to be the first to market, we've invested heavily in research and development over the past four years, improving our technology year after year. Our engineers are constantly working to make electric vehicles better, faster, longer-lasting, smoother and with enhanced user interfaces. We're focused on making electrification more efficient and practical,” he added. 

Commenting that electrification is a gradual process and it has already begun in India with impressive strides, Thareja said, "The country's progress has been anything but linear—it's advancing rapidly. In the two-wheeler segment, scooters are leading the charge because they are ideal for intra-city commutes. On the other hand, the electric motorcycle market is still relatively small."

Providing an example of fitting a 500-km range battery into a motorcycle, which would make it larger than the motorcycle itself, Thareja averred, "The advancements in technology and infrastructure are essential prerequisites for widespread motorcycle electrification.”

Revealing that the company has already entered the electric motorcycle market in Europe, Thareja commented, "In India, we have just introduced the biggest single-cylinder motorcycle the BSA Golstar and the Jawa 42 FJ, which marks an exciting new chapter for the '42 Lfe' theme." 

Increasing market share

Launching the Jawa 42 FJ in the eastern India market starting with the launch in Kolkata, Classic Legends is keen that this motorcycle builds on the success of the 42 and 42 Bobber. A 350 cc neo-classic model, the Jawa 42 FJ points to superior design and an unparalleled riding experience.

With first set of deliveries of the new motorcycle already carried out in Kolkata, Classic Legends is working to expand its network in Bengal. It is working to take the touchpoint network from the present 13 to more than 20 by the end of this fiscal. The company, in this direction, is planning to open 200 showrooms across India as well. These would be across Tier I, II and III cities. 

With some of its models competing with another retro-motorcycle maker Royal Enfield, Classic Legends has impressive plans to increase its market share in place. They are engineered to ‘increase the overall neo-classic motorcycle market, said Thareja.

Planning to sell 100,000 units of its Jawa and Yezdi range by the third quarter of FY2025-26, the company is working towards quickly gaining the ground it lost to Covid-19 pandemic.  

"We aim to gain higher sales in the premium motorcycles segment. Presently we are selling 4,000 to 5,000 units per month among the brands which the company owns. We aim at selling one lakh units per annum in the next 12 months,” said Thareja. 

“We may be a four-year-old company, but Covid effectively took out two years. If you discount those, it feels like in just two years, everyone knows about Jawa. Today, when someone considers buying a 350cc motorcycle, the brands under Classic Legends are as prominent as any other in the market. As we gradually introduce new models with varied pricing and segmentation, our focus isn’t just on increasing market share. Our goal is to expand the motorcycling community, not just our slice of the motorcycle market. In the next 12 months, we expect to surpass the 100,000-unit sales mark. Currently, we sell around 5,000 bikes monthly across both the Jawa and Yezdi brands,” he explained. 

Enter BSA Goldstar

Partnering with e-commerce platform Flipkart, which has helped with the sale of its motorcycles, Classic Legends is banking big on the BSA Goldstar 650 retro-classic motorcycle in India. Launched on the even of India’s 78th Independence Day in Mumbai and produced at the company's plant in Pithampur, Indore, the BSA Goldstar 650 is already being sold in the overseas markets of Europe such as UK. 

Commenting on the rationale behind relaunching this iconic machine, a company official noted, “When you look at this motorcycle space today, there aren't many players. You have Triumph, but Harley Davidson doesn’t compete with the BSA Goldstar. In the mid-cc segment, it’s really just Classic Legends and Royal Enfield. The 650cc segment is highly competitive, but it’s also about expanding the spectrum of options available in the market.”

“Royal Enfield popularised the 650cc segment by introducing a two-cylinder engine. Meanwhile, Kawasaki offers three-cylinder engines, and Honda provides four-cylinder options. What makes Classic Legends stand out is that we brought back the big single-cylinder engine, which has been absent from this category for over a decade. It offers a unique riding experience and will contribute to enhancing India's motorcycle culture. Even if volumes take time to grow, this segment will continue to thrive.”

Thareja, who owns 20 percent stake in Classic Legends, said that Jawa and BSA bikes are also sold in the Czech Republic and the UK respectively, besides India.

Bengaluru-based electric vehicle company Ultraviolette Automotive collaborated with the Madras Regiment Centre (MRC) of the Indian Army for a five-day rally across Tamil Nadu, by providing a fleet of F77 motorcycles.

The ride honoured the army Veterans and Veer Naris of Madras Regiment and the Armed Forces community in the region.

Under the aegis of the Dakshin Bharat Area, the rally covered six districts of Tamil Nadu - Tirupur, Karur, Dindigul, Madurai, Theni and Coimbatore. The team of army personnel engaged with approximately 3,000 veterans and veer naris during the journey: addressing various concerns, sharing crucial information on entitlements, and providing immediate assistance. The F77s covered a cumulative distance of over 6000 kilometres.

Narayan Subramaniam, CEO & Co-Founder, Ultraviolette, said, " Collaborating again with the Indian Army for this remarkable outreach initiative is an honour that resonates deeply with Ultraviolette's ethos. Our vision to create world-class technology is inspired by the spirit of the India - undaunted, resilient, and driven by purpose. The F77 embodies the very principles that define our Armed Forces - precision, performance, and an unwavering commitment to excellence. To witness Ultraviolette playing a key role in this rally, honouring veterans, and their families, is not just a privilege but a defining moment in our journey".

Suzuki Motorcycle India (SMIPL), a leading manufacturer of two-wheelers in the country, has reported wholesales of 112,948 units for April 2025, which is 14 percent higher than 99,377 units it sold last year.

The company reported an 8 percent growth in its domestic sales at 95,214 units, as compared to 88,067 units last year, while exports grew by 57 percent at 17,734 units, as against 11,310 units for the same period last year.

Deepak Mutreja, Vice-President – Sales & Marketing, Suzuki Motorcycle India, said, “This positive start to the year fills us with gratitude. Each unit sold represents the beginning of a new journey with our customers and we are thankful to be a part of it. We will continue to work sincerely to meet the evolving expectations of our customers and contribute positively to their journey with us.”

Last month, the company further upgraded its product lineup, including the Hayabusa to be OBD-2B compliant.

Chennai-based two-wheeler and three-wheeler maker TVS Motor Company has announced its wholesales for April 2025. The company reported witnessing a 16 percent growth, selling 443,896 units, as against 383,615 units last year. 

The domestic two-wheeler sales include 220,527 motorcycles and 169,741, while exports accounted for 106,683 units.  

EV sales grew by 59 percent, rising from 17,403 units in April 2024 to 27,684 units last month.

Three-wheeler sales grew by 50 percent YoY from 9,023 units to 13,566 units.

Blending the pulse of street culture, community and high-octane energy, Royal Enfield hosted the first-ever edition of HunterHood in Mumbai and New Delhi during the last weekend of April 2025. 
Inspired by the spirit of Hunter motorcycle of the company, the HunterHood event – the latest cultural initiative built around the ethos of “From the streets, For the streets” – brought together riders, artists and urban explorers across the two Indian mega cities. 
The company also unveiled ‘The 2025 Hunter 350’ with three new colourways and upgraded features inspired by and designed for ‘The Coolest Neighbourhoods of the world’.
Featuring unique programming in the form of skateboarding sessions, spontaneous cyphers, vibrant graffiti art, live music jams, dynamic dance circles and exhilarating BMX stunts, the event witnessed high-octane performances by some of India’s top musicians like Dino James, Wild Wild Women, Shah Rule, Suggahunny, The Spindoctor, OG Shez, Ikka, DK Mocity, Dhanji, Lush Lata and Samriddhi Bhargav. 
The event saw over 12 homegrown, premium and emerging street-led brands spanning skateboarding, apparel, sneakers and the culinary space participate. It was attended by 5,000 people across the two mega cities.