Credited of resuurecting some of the most coveted two-wheeler brands in the world such as BSA and Jawa/Yezdi brand of motorcycles, Classic Legends is ready for electrification in India, mentioned Co-Founder Anupam Thareja at a function recently in Kolkata for the launch of the Jawa 42 FJ.  

He said that the company is all set for enter the electric two-wheeler market in India but is not looking at pioneering the effort. planning to be one of the pioneers. “At Classic Legends, we're prepared for this transition. While we don’t aim to be the first to market, we've invested heavily in research and development over the past four years, improving our technology year after year. Our engineers are constantly working to make electric vehicles better, faster, longer-lasting, smoother and with enhanced user interfaces. We're focused on making electrification more efficient and practical,” he added. 

Commenting that electrification is a gradual process and it has already begun in India with impressive strides, Thareja said, "The country's progress has been anything but linear—it's advancing rapidly. In the two-wheeler segment, scooters are leading the charge because they are ideal for intra-city commutes. On the other hand, the electric motorcycle market is still relatively small."

Providing an example of fitting a 500-km range battery into a motorcycle, which would make it larger than the motorcycle itself, Thareja averred, "The advancements in technology and infrastructure are essential prerequisites for widespread motorcycle electrification.”

Revealing that the company has already entered the electric motorcycle market in Europe, Thareja commented, "In India, we have just introduced the biggest single-cylinder motorcycle the BSA Golstar and the Jawa 42 FJ, which marks an exciting new chapter for the '42 Lfe' theme." 

Increasing market share

Launching the Jawa 42 FJ in the eastern India market starting with the launch in Kolkata, Classic Legends is keen that this motorcycle builds on the success of the 42 and 42 Bobber. A 350 cc neo-classic model, the Jawa 42 FJ points to superior design and an unparalleled riding experience.

With first set of deliveries of the new motorcycle already carried out in Kolkata, Classic Legends is working to expand its network in Bengal. It is working to take the touchpoint network from the present 13 to more than 20 by the end of this fiscal. The company, in this direction, is planning to open 200 showrooms across India as well. These would be across Tier I, II and III cities. 

With some of its models competing with another retro-motorcycle maker Royal Enfield, Classic Legends has impressive plans to increase its market share in place. They are engineered to ‘increase the overall neo-classic motorcycle market, said Thareja.

Planning to sell 100,000 units of its Jawa and Yezdi range by the third quarter of FY2025-26, the company is working towards quickly gaining the ground it lost to Covid-19 pandemic.  

"We aim to gain higher sales in the premium motorcycles segment. Presently we are selling 4,000 to 5,000 units per month among the brands which the company owns. We aim at selling one lakh units per annum in the next 12 months,” said Thareja. 

“We may be a four-year-old company, but Covid effectively took out two years. If you discount those, it feels like in just two years, everyone knows about Jawa. Today, when someone considers buying a 350cc motorcycle, the brands under Classic Legends are as prominent as any other in the market. As we gradually introduce new models with varied pricing and segmentation, our focus isn’t just on increasing market share. Our goal is to expand the motorcycling community, not just our slice of the motorcycle market. In the next 12 months, we expect to surpass the 100,000-unit sales mark. Currently, we sell around 5,000 bikes monthly across both the Jawa and Yezdi brands,” he explained. 

Enter BSA Goldstar

Partnering with e-commerce platform Flipkart, which has helped with the sale of its motorcycles, Classic Legends is banking big on the BSA Goldstar 650 retro-classic motorcycle in India. Launched on the even of India’s 78th Independence Day in Mumbai and produced at the company's plant in Pithampur, Indore, the BSA Goldstar 650 is already being sold in the overseas markets of Europe such as UK. 

Commenting on the rationale behind relaunching this iconic machine, a company official noted, “When you look at this motorcycle space today, there aren't many players. You have Triumph, but Harley Davidson doesn’t compete with the BSA Goldstar. In the mid-cc segment, it’s really just Classic Legends and Royal Enfield. The 650cc segment is highly competitive, but it’s also about expanding the spectrum of options available in the market.”

“Royal Enfield popularised the 650cc segment by introducing a two-cylinder engine. Meanwhile, Kawasaki offers three-cylinder engines, and Honda provides four-cylinder options. What makes Classic Legends stand out is that we brought back the big single-cylinder engine, which has been absent from this category for over a decade. It offers a unique riding experience and will contribute to enhancing India's motorcycle culture. Even if volumes take time to grow, this segment will continue to thrive.”

Thareja, who owns 20 percent stake in Classic Legends, said that Jawa and BSA bikes are also sold in the Czech Republic and the UK respectively, besides India.

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Pune-headquartered automotive major Bajaj Auto marked India's 79th Independence Day with 'The Great Indian Ride', an event that brought together Chetak riders for a cultural parade in Bengaluru on 16 August 2025. The ride was a celebration of patriotism and heritage, uniting generations of riders.

More than just a scooter rally, the company stated that 'The Great Indian Ride' was a tribute to the values that have shaped both India's progress and the Chetak's legacy of innovation. A diverse group of riders, including Chetak owners, brand friends and influencers, rode through historic routes like MG Road and Netaji Road, making stops at national landmarks such as Freedom Park. The riders were dressed in traditional Indian attire with tri-colour motifs, bringing the city to life.

The ride concluded with a memorable finale. All the Chetaks were parked to form the number '79', and the national flag was hoisted, creating a striking visual from a bird's eye view. The event established the Chetak as a cultural movement rooted in Indian values, rather than just a product. It was designed to be visually iconic and emotionally resonant, redefining the role of scooters in Indian mobility by associating them with pride and national identity.

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India Yamaha Motor, one of the leading two-wheeler manufacturers in the country, has updated its 125cc Fi Hybrid scooter range with new features and colour options.

The company’s hybrid scooter lineup now features the ‘Enhanced Power Assist’ function, which delivers high torque, stronger acceleration and performance. Powered by a high-performance battery, the function allows users to squeeze more power from the scooter, which will be useful when starting from standstill, carrying loads or climbing inclines. The scooters continue to be equipped with the Smart Motor Generator (SMG) technology, Silent Start and Stop & Start System (SSS) tech.

Furthermore, the Fascino S scooter now features a Colour TFT Instrument Cluster equipped with Turn-by-Turn (TBT) Navigation, using smartphone connectivity through the Y-Connect app. It is also integrated with Google Maps to support Turn-by-Turn (TBT) navigation.

In terms of colour options, the Fascino S 125 Fi Hybrid, is now available in Matte Grey colour option, while the disc-brake variant gets Metallic Light Green and drum-brake variant gets Metallic White options. Alongside, the RayZR 125 Fi Hybrid Street Rally is offered in a Matte Grey Metallic hue, and the RayZR 125 Fi Hybrid disc variant features a Silver White Cocktail shade.

Itaru Otani, Chairman, Yamaha Motor India Group, said, “Yamaha’s 125cc Hybrid scooter range has consistently delighted customers with its dynamic styling, superior comfort, and fuel-efficient performance. The introduction of the new ‘Enhanced Power Assist’ function marks another step forward in enhancing everyday riding convenience and instilling greater confidence among commuters.”

“Further elevating the appeal, the launch of new colour variants brings a refreshing vibrancy to the entire scooter lineup. These updates are a direct reflection of the insightful feedback received from customers through our various engagement platforms. We are confident that these thoughtful upgrades will resonate strongly with our customers and continue to strengthen Yamaha’s presence in the 125cc scooter segment,” he said.

The scooters continue to be powered by Yamaha’s air-cooled, fuel-injected (FI) and 125cc Blue Core Hybrid engine. The Fascino S and RayZR Street Rally variants additionally offer the Answer Back feature and LED Daytime Running Lights (DRL). 

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The Indian Supercross Racing League (ISRL) has announced a new partnership with GUTS Racing USA, a prominent off-road racing brand with a 30-year history.

This alliance will see GUTS Racing provide its premium factory series seat covers to all ISRL teams, aiming to boost rider performance, safety and control on the demanding Supercross tracks.

Andy Gregg, Owner, GUTS Racing and a former racer, said, “We are thrilled to support the Indian Supercross Racing League with our technology to enhance the performance of the riders. As a racer myself, I know how important seat performance is to a rider’s success. ISRL represents an exciting new frontier for motocross, and we’re proud to play a part in its growth. We look forward to many thrilling seasons together. India is a growing market and a key part of our global expansion. This association gives us direct visibility with our core audience.”

Eeshan Lokhande, Co-Founder, Indian SuperCross Racing League, said, “We’re seeing a clear surge of interest from global performance brands, and GUTS Racing’s entry into ISRL is a testament to that momentum. Their belief in India’s Supercross future reinforces our vision to create a world-class platform for motorsport in the country. This partnership will benefit the rider’s performance through GUTS' premium technology, and marks the beginning of a long-term, strategic relationship. With a rapidly growing fanbase and some of the highest engagement rates across social and digital platforms, ISRL is fast becoming the sport of choice for a new generation. Together, we’re not just raising the bar for Indian motorsport, we’re building a movement.”

Blake Wharton, Former AMA Supercross Athlete, said, "I’m thrilled to see the Indian Supercross Racing League pushing the boundaries and creating new opportunities for riders, fans, and brands alike. We have a real chance here to grow the sport, connect performance-driven brands with performance racing, and inspire the next generation. India has incredible potential for Supercross, and I’m excited to keep contributing as both an ex-racer and an ambassador for the sport."

This partnership is a significant step for the ISRL as it works to align with global standards and enhance athlete performance in its upcoming season.

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Jawa Yezdi Motorcycles, one of the leading manufacturers of mid-sized premium motorcycles in India, has launched the 2025 Yezdi Roadster at prices starting INR 209,969 (ex-showroom Delhi).

The mid-sized motorcycle is being made available in six factory-backed custom combinations with more than 50 combination options.

The motorcycle comes with iconic twin-barrel exhausts, chopped rear fender and bold ‘69’ decals, with customers having an option to choose from over six factory custom combinations and over 20 plug-and-play accessories including – modular seating options, customisable handlebars, visors and crash guards among others.

Anupam Thareja, Co-Founder, Jawa Yezdi Motorcycles, said, “The Yezdi Roadster is a wolf in wolf’s clothing. The memories of a Yezdi rumbling through Indian roads and hearts never really went away. The cool dads and lads rode on real roads, on a real bike and created real stories. Their first job, first fall, first love was all on a Yezdi. Yezdi has been a way of life, an attitude, a thought, since inception, born as a challenger in a monopolistic market. Renegades who dared to carve their own path made Yezdi their cultural emblem. The new Roadster is ‘Born Out of Line’ to become the call of the wolf to all the new-age wildcards. With a bold design, cutting-edge performance, and touring-ready engineering, the Yezdi Roadster is a war cry for those who chart their own course, your tribe is calling.”

The Roadster is powered by the in-house developed all-new 350 Alpha2 Liquid-Cooled engine, which produces 29PS and 30Nm of power. It gets first-in-segment 6-speed gearbox and assist and slipper clutch, 12.5 litre fuel tank with a claimed range of over 350 km.

In terms of safety, it is powered by dual-channel ABS from Continental, 320mm front disc brakes and 240mm rear disc brakes. A telescopic front suspension and dual rear shocks are calibrated for stability and comfort, while its 795mm seat height and optimised ground clearance.

Interestingly, it comes with Jawa Yezdi BSA Ownership Assurance Programme, an industry-first standard 4-year/50,000km warranty, optional coverage for up to six years, one year of roadside assistance across its 450 service stations across India.

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