Ducati has announced the launch of its all-new SuperSport 950 in two variants: SuperSport 950 and SuperSport 950 S.

The premium faired motorcycles are priced at INR 13.49 lakh and INR 15.49 lakh, respectively. The costliest offering, the SuperSport 950 S in Arctic White Silk colour, is priced at INR 15.69 lakh (all prices are ex-showroom, India).

The SuperSport 950 will come in a Ducati Red fairing, while the SuperSport 950 S will be available in either Arctic White Silk fairing or the Ducati Red fairing colour options. All variants come with a Ducati Red frame and glossy black wheel rims.

The SuperSport 950, bearing a strong resemblance to the flagship Ducati Panigale V4, looks sportier. From the side, the air vents are like the double extractor on the Panigale models. The new full-LED headlamp dominates the front section of the bike with daylight DRL. The lowered fairing now extends to the side silencer, completing the classic sports bike look. The windshield of the SuperSport 950, encompassing the new full-TFT instrument cluster, is adjustable for height in two positions.

Both variants of the SuperSport 950 are powered by a 937 cc Testastretta 11 twin-cylinder engine, revised to meet the BSVI emission standards. The engine produces a maximum power of 110 hp at 9,000 rpm and 93 Nm of torque at 6,500 rpm. The anti-hop clutch helps maintain stability during aggressive downshifts and spirited riding.

True to its lineage, the SuperSport 950 features a single-sided swingarm and trellis frame fixed to the engine, which reduces the weight and overall dimensions. The 43 mm, fully adjustable Marzocchi forks at the front – paired with a Sachs monoshock at the rear – provide supreme confidence and suspension action. The SuperSport 950 S, on the other hand, is equipped with a refined, multi-adjustable Öhlins rear suspension. At the front, 48 mm diameter Stanchions forks with TiNtreatment provide great smoothness.

For braking, there are Brembo monobloc radial callipers on two 320 mm diameter discs at the front. The rear features a 245 mm diameter disc, on which a two-piston calliper supplies sufficient braking. Additionally, the inclusion of Bosch Cornering ABS (customisable) makes the ride safer.

Three customisable ride modes (Sport, Touring and Urban) are available along with traction and wheelie control settings and a quickshifter for seamless gear changes.

The Italian superbikes come equipped with the Pirelli Diablo Rosso 3 tyres and are open for bookings across all Ducati dealerships pan India.

Bipul Chandra, Managing Director, Ducati India, said, "The all-new SuperSport 950 is here to bring the racing DNA of the Panigale series packed into a much more accessible package, with a promise of a true everyday Superbike. With the SuperSport 950, we wanted to introduce a sports bike that isn't as committed as the Panigale and could be the everyday sports machine for many riders in India. It aims to offer a similar racing dynamic as its elder siblings to a more evolved rider and also appeal to riders who are beginning their sport bike journey. This new SuperSport 950 is the only sport-road bike in the market designed to deliver exciting yet accessible sporty ride on racetrack and on the road. I am confident that this package will appeal to a lot of riders in India." (MT)

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Classic Legends, an Indian motorcycle manufacturer by the Mahindra Group the makers of Jawa, Yezdi and BSA brands, celebrated the 24^th Edition of International Jawa-Yezdi Day (IJYD) on 12 July 2026.

The event, which began as an initiative among motorcycle owners, involved over 7,500 riders across 150 cities in India this year. The celebration included 40 enthusiast communities in India and participants in 11 countries, who marked the occasion through rides and gatherings. The event united owners of vintage motorcycles with riders of current Jawa and Yezdi models.

Anupam Thareja, Co-Founder, Classic Legends, said, "24-years ago, International Jawa-Yezdi Day began as a simple expression of passion among riders who wanted to celebrate the motorcycles they loved. Today, it has grown into a global tradition that transcends borders and generations. What makes IJYD truly special is that it belongs to the riders themselves. Every ride, every gathering and every shared story keeps this legacy alive. More importantly, it celebrates the friendships, communities and memories built around these motorcycles. We are honoured to be a part of movement that continues to grow stronger with every passing year."

The festivities were organised by more than 40 rider clubs, along with dealerships and enthusiast communities.

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IGNYTE, the premium helmet brand of Steelbird, has introduced its Carbon Fibre Series, featuring three models: the IGN-10, IGN-14, and IGN-16.

The helmets are manufactured in-house using carbon fibre composite shells designed for impact performance and durability. It introduces multi-colour exposed carbon fibre textures and finishes.

The IGN-10 and IGN-14 are priced at INR 14,999, while the IGN-16 is priced at INR 19,999. The helmet comes with a three-year warranty and accessories such as smoke visors and fitting head foam.

It uses an Expanded Polypropylene (EPP) liner with Kevlar reinforcement, which provides energy absorption and multi-impact capability. The series holds both ISI and DOT certifications. Features include anti-fog and anti-scratch visors, ventilation channels, antimicrobial interiors and an aerodynamic profile. The production process utilises balloon moulding.

Kashish Kapur, Director, Steelbird Hi-Tech India, said, "The IGNYTE Carbon Fibre Series represents our vision of creating premium helmets that combine world-class safety, advanced materials, and exceptional craftsmanship. Every helmet has been designed and manufactured in-house with a strong focus on innovation, lightweight performance, and rider protection. With this launch, we are taking another significant step towards offering Indian motorcyclists globally competitive products that deliver the highest standards of safety and performance."

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Hero MotoCorp, the world’s largest two-wheeler manufacturer, has introduced a campaign for its Destini scooter, titled ‘Hero Ka Scooter, Scooter Ka Hero.’ Conceptualised by McCann India, the campaign focuses on the relationship between a father and child, portraying the scooter as a companion for family journeys.

The campaign film features a girl who imagines an evening ride with her father as an adventure involving a dragon. The narrative integrates product features into the story: the metal body provides protection, the mileage exhausts the creature in a race, the legroom stores food and the under-seat storage is used to toast corn.

Aashish Midha, Head of Marketing, Hero MotoCorp, said, “At Hero MotoCorp, we believe the most meaningful stories are those rooted in everyday life. ‘Hero Ka Scooter, Scooter Ka Hero’ celebrates parents – the everyday heroes of every Indian family –through the boundless imagination of a child. The Hero Destini has always stood for trust, comfort and practicality, and this campaign brings those values to life in a way that is both emotionally engaging and deeply relatable. It reinforces our commitment to building products that become an integral part of our customers’ lives and cherished family moments.”

Prasoon Joshi, Chairman, Omnicom Advertising India, said, “The more memorable ideas rarely begin with what a brand wants to say. They begin with something people already feel, but may not have found the words for. When a brand captures that truth, it stops feeling like advertising and starts feeling deeply familiar. Hero Destini expresses this in a simple but evocative manner. Every child sees their father as their first superhero, not because he has superpowers, but because he quietly shows up, overcomes obstacles and finds a way to keep the family moving. In the film, the scooter becomes part of that quiet magic. It isn’t just a ride. It helps turn an ordinary journey into an adventure, complete with a dragon, seen through a child’s eyes. That’s what makes the film linger. It reminds us that true creativity doesn’t need to exaggerate reality; it elevates the genuine emotions already present. And this is where the brands then find a place in people’s hearts.”

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India Yamaha Motor has launched the FZ-Blue Flex, a motorcycle capable of running on ethanol-blended fuels ranging from E20 to E85 at INR 1,24,240 (ex-showroom, Delhi).

The motorcycle, powered by a 149cc fuel-injected engine, delivers 8.6 kW of power and 12.8 Nm of torque via a 5-speed gearbox. It uses a front telescopic suspension, a rear swingarm and an anti-lock braking system.

Hajime Aota, Chairman, Yamaha Motor India Group, said, “Achieving a carbon-neutral future requires a dynamic, multi-pathway strategy rather than a single solution. Having already commenced our electric vehicle journey in India, the introduction of our innovative Blue Flex technology marks another strategic milestone. This move is a deliberate alignment of Yamaha’s global sustainability vision with the Indian government’s progressive biofuel policies. By embracing multiple technological avenues, we reinforce our commitment to global carbon neutrality goals while providing versatile, high-quality products tailored to the evolving needs of Indian consumers.”

The motorcycle will be available in Metallic Black and sold through selected Blue Square dealerships across Delhi, Uttar Pradesh, Maharashtra, Karnataka, Telangana and Tamil Nadu.

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