Ducati has announced the launch of its all-new SuperSport 950 in two variants: SuperSport 950 and SuperSport 950 S.

The premium faired motorcycles are priced at INR 13.49 lakh and INR 15.49 lakh, respectively. The costliest offering, the SuperSport 950 S in Arctic White Silk colour, is priced at INR 15.69 lakh (all prices are ex-showroom, India).

The SuperSport 950 will come in a Ducati Red fairing, while the SuperSport 950 S will be available in either Arctic White Silk fairing or the Ducati Red fairing colour options. All variants come with a Ducati Red frame and glossy black wheel rims.

The SuperSport 950, bearing a strong resemblance to the flagship Ducati Panigale V4, looks sportier. From the side, the air vents are like the double extractor on the Panigale models. The new full-LED headlamp dominates the front section of the bike with daylight DRL. The lowered fairing now extends to the side silencer, completing the classic sports bike look. The windshield of the SuperSport 950, encompassing the new full-TFT instrument cluster, is adjustable for height in two positions.

Both variants of the SuperSport 950 are powered by a 937 cc Testastretta 11 twin-cylinder engine, revised to meet the BSVI emission standards. The engine produces a maximum power of 110 hp at 9,000 rpm and 93 Nm of torque at 6,500 rpm. The anti-hop clutch helps maintain stability during aggressive downshifts and spirited riding.

True to its lineage, the SuperSport 950 features a single-sided swingarm and trellis frame fixed to the engine, which reduces the weight and overall dimensions. The 43 mm, fully adjustable Marzocchi forks at the front – paired with a Sachs monoshock at the rear – provide supreme confidence and suspension action. The SuperSport 950 S, on the other hand, is equipped with a refined, multi-adjustable Öhlins rear suspension. At the front, 48 mm diameter Stanchions forks with TiNtreatment provide great smoothness.

For braking, there are Brembo monobloc radial callipers on two 320 mm diameter discs at the front. The rear features a 245 mm diameter disc, on which a two-piston calliper supplies sufficient braking. Additionally, the inclusion of Bosch Cornering ABS (customisable) makes the ride safer.

Three customisable ride modes (Sport, Touring and Urban) are available along with traction and wheelie control settings and a quickshifter for seamless gear changes.

The Italian superbikes come equipped with the Pirelli Diablo Rosso 3 tyres and are open for bookings across all Ducati dealerships pan India.

Bipul Chandra, Managing Director, Ducati India, said, "The all-new SuperSport 950 is here to bring the racing DNA of the Panigale series packed into a much more accessible package, with a promise of a true everyday Superbike. With the SuperSport 950, we wanted to introduce a sports bike that isn't as committed as the Panigale and could be the everyday sports machine for many riders in India. It aims to offer a similar racing dynamic as its elder siblings to a more evolved rider and also appeal to riders who are beginning their sport bike journey. This new SuperSport 950 is the only sport-road bike in the market designed to deliver exciting yet accessible sporty ride on racetrack and on the road. I am confident that this package will appeal to a lot of riders in India." (MT)

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Zelio E-Mobility has announced its first major sports partnership, joining Punjab Kings as the team’s Official EV Partner for the 2026 Indian Premier League (IPL) season. The agreement includes branding rights, digital media integration and in-stadia activations throughout the tournament. The company intends to use the platform to increase brand awareness in Tier 2 markets and support its expansion across India.

As part of the association, the manufacturer will showcase its X Men 2.0 and the newly released X Men+ models. These electric two-wheelers will be featured across various team touchpoints, including jersey branding and social media campaigns. The partnership follows Zelio E-Mobility’s recent initial public offering, which raised INR 783.4 million to fund its growth operations.

The company currently maintains a network of over 350 dealer outlets across 20 states and union territories. Its portfolio includes electric two-wheelers under the Zelio brand and the Tanga line of e-rickshaws, serving a total customer base of more than 200,000 riders. The management indicated that the partnership aligns with a strategy to invest in brand equity alongside its manufacturing scaling.

Kunal Arya, Managing Director, Zelio E-Mobility, said, “Cricket continues to be one of the most powerful platforms to connect with audiences across India. Our association with Punjab Kings allows us to engage with a wide consumer base while strengthening Zelio’s brand presence in a culturally relevant environment. As we scale our operations, such partnerships play a role in aligning visibility with growth momentum.”

Saurabh Arora, Chief Commercial Officer, Punjab Kings, said, “We are delighted to welcome Zelio Electric Scooters as our Official EV Partner for the season. This partnership reflects the growing synergy between sport and sustainable innovation. As a franchise, we are committed to aligning with forward-looking brands that resonate with today’s consumers, and Zelio’s focus on electric mobility and accessibility makes them a strong strategic fit for Punjab Kings. Through this association, we aim to create meaningful fan engagement while contributing to the broader narrative around clean and responsible mobility.”

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Pune-headquartered two-wheeler and three-wheeler major Bajaj Auto has announced a price reduction for the Dominar 400, making the motorcycle more accessible at INR 203,214 (ex-showroom Delhi).

The updated model is equipped with a 350cc engine and is priced approximately INR 37,000 lower than the previous iteration. This adjustment results from a lower upfront cost and the passing of GST benefits to customers without altering the vehicle's touring capabilities.

The motorcycle is designed to function as an all-rounder, suitable for both daily commuting and long-distance travel.

By repositioning the Dominar 400, Bajaj Auto aims to increase the adoption of sports and touring motorcycling in India. The mechanical specifications are intended to maintain the power and endurance associated with the Dominar nameplate while lowering the total cost of ownership for enthusiasts.

This strategic shift follows the company's objective of democratising the touring segment. The new price point is expected to attract riders transitioning from lower-capacity segments who require a vehicle capable of sustained high-speed travel and comfort over distance.

Sarang Kanade, President - MCBU, Bajaj Auto, said, "Dominar has always stood for our touring DNA - powerful, capable, and built for the long road. With the new Dominar 400 with 350cc engine we are staying true to that promise while making it significantly more accessible. Riders get the same Dominar experience they love, but now with a much lower cost of ownership, including meaningful savings. This is a decisive step towards democratizing touring and sports motorcycling in India."

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Ducati India has initiated the brand's global 100-year anniversary celebrations with an exclusive DRE Track Day at the Buddh International Circuit (BIC). Founded in 1926, the Italian manufacturer is marking a century of operations with a series of events intended to engage its community of owners.

The gathering at BIC saw over 70 riders participate in track sessions, while 150 enthusiasts attended a concluding evening event.

The track day provided owners with open sessions and three levels of structured training comprising Intro, Evo, and Master categories.

These were conducted by certified instructors including Rishi Agarwal, Anand Dharmaraj and Dilip Lalwani, the latter of whom holds the lap record for a production superbike at the circuit. The event was further highlighted by the first Indian performance from official Ducati stunt rider Emilio Zamora, who conducted a showcase for the assembled participants and their families.

Ducati has operated in India for over a decade and currently maintains a network of nine dealerships alongside two exclusive service workshops in Goa and Ahmedabad. The Indian market is a component of the brand's broader growth strategy in Asia, focusing on the premium motorcycle segment.

Bipul Chandra, Managing Director of Ducati India, stated, “As Ducati commemorates 100 years globally, India stands as a crucial market where the brand’s passion continues to intensify year after year. The DRE Track Day at BIC, coupled with Emilio Zamora’s electrifying performance and our sundowner celebration, is more than an event; it represents a celebration of our community, our rich heritage, and the distinctive thrill that defines every Ducati. Our Ducatisti are central to all our endeavours, and this centenary year is dedicated to fostering their connection with the brand through unforgettable experiences.”

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Pune-headquartered two-wheeler and three-wheeler major Bajaj Auto has reintroduced the Pulsar 180 motorcycle in India, citing consistent demand from riders and social media interest.

The reintroduction coincides with the 25th anniversary of the Pulsar brand, which launched in 180cc and 150cc formats in 2001. The updated model now features new graphics and integrated technology to align with current market standards.

The updated motorcycle incorporates a light-emitting diode (LED) headlamp, LED blinkers and a digital console with Bluetooth connectivity. Bajaj Auto has positioned the vehicle as a transition for owners of 150cc to 160cc motorcycles, providing a shift in performance and design. The Pulsar 180 is intended to maintain the balance between sport-oriented riding and daily commuting that established the nameplate's presence in the segment.

Engineering updates for this iteration focus on refined performance and modernised electronics while retaining the styling characteristic of the original series. The inclusion of connected features via the digital console allows for smartphone integration, a feature increasingly common in the performance commuter category.

Sarang Kanade, President, MCBU, Bajaj Auto, said, “The Pulsar brand has always stood for pushing limits and redefining performance motorcycling in India. The return of the Pulsar 180 is a response to the strong and consistent demand, as well as a groundswell of love on social media. As we mark 25 years of Pulsar, bringing back this iconic nameplate feels especially meaningful. Reimagined for a new generation, it continues to embody our ‘Definitely Daring’ philosophy combining power, precision and contemporary design to deliver an experience that is both exhilarating and accessible.”

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