FMSCI Grants Exclusive Commercial Rights To Supercross To Promote Racing League
- By Juili Eklahare
- November 24, 2022
Supercross India Pvt Ltd (SXI), under the aegis of the Federation of Motor Sports Clubs of India (FMSCI), today, officially announced the handing over of the Memorandum of Understanding (MoU) for the exclusive commercial rights to launch the Supercross racing league. The league is titled Indian Supercross Racing League (ISRL). The MoU was handed over by Gautam Shantappa, Vice President and Sujith Kumar, Chairman of Supercross Racing Commission of the FMSCI, to the promoters of the league in a press conference held in Pune, India today.
Supercross (SX) is a motorcycle racing sport involving specialised high performance off-road motorcycles, with steep jumps and obstacles held on dirt tracks, while FMSCI is the governing body of motorsports in India, recognised by the Ministry of Youth Affairs and Sports, Government of India.
According to Supercross India, the team’s vision is to have a world-class Supercross sporting league in India, with participation from national and international racers. The team has entered into an exclusive agreement with FMSCI for a brand based SX league in India and has all the backing of the apex body for a pan-India league, with races held across major cities in India. Supercross claims that the main aim is to encourage participation from international and Indian riders, including women riders, and fostering their participation in the near future. The league will look at the development of the sport at a grassroot level, and will endeavor to bring India to the global forefront of motorsports.
Speaking on the occasion, Shantappa said, “The federation fully backs the SXI team and firmly believes that they would take the sport forward and elevate it to a new level. As the Vice President, I am confident that SXI and the FMSCI will work as a team and would make the league a huge success.”
Kumar further added, “I believe that with younger organisers coming into the sport, the future looks bright. I would like to state that it’s a matter of great happiness to see X-Racers coming back to the sport, playing different roles. I am proud to say that we, in India, have the first franchise-based supercross league in the world.”
Sharing his views on the league, Eeshan Lokhande, Director, Supercross India, said, “We are really excited to host the league, and we thank the entire team at the FMSCI for all the support. The league will pave the way for huge development in motorsports, and especially Supercross in India. We are confident that the league will present a major sporting spectacle in India, entertaining the Indian audience. We plan to put India on the Supercross map of the world, with the vision that Indian riders be on the podium of the global Supercross races in the future.”
Lokhande further threw light on his and his team’s journey in the domain of motorsports. He cited, “We three (Lokhande; Veer Patel, Director, Supercross India; and Aashwin Lokhande, Co-founder and Director, Supercross India) go a long way back. As kids, we started racing with a passion, which turned into winning championships and proving people wrong down the journey. We want to transform Supercross.”
“Covid-19 proved to be a bit on the positive side for us when we approached the federation, and had all their support,” Lokhande further averred, “The Indian Supercross Racing League will set a new benchmark. The league also envisions to open doors for a lot of international participation. While doing that, we will never forget our own talent here.”
Zelio E-Mobility Becomes Official EV Partner For Punjab Kings
- By MT Bureau
- April 14, 2026
Zelio E-Mobility has announced its first major sports partnership, joining Punjab Kings as the team’s Official EV Partner for the 2026 Indian Premier League (IPL) season. The agreement includes branding rights, digital media integration and in-stadia activations throughout the tournament. The company intends to use the platform to increase brand awareness in Tier 2 markets and support its expansion across India.
As part of the association, the manufacturer will showcase its X Men 2.0 and the newly released X Men+ models. These electric two-wheelers will be featured across various team touchpoints, including jersey branding and social media campaigns. The partnership follows Zelio E-Mobility’s recent initial public offering, which raised INR 783.4 million to fund its growth operations.
The company currently maintains a network of over 350 dealer outlets across 20 states and union territories. Its portfolio includes electric two-wheelers under the Zelio brand and the Tanga line of e-rickshaws, serving a total customer base of more than 200,000 riders. The management indicated that the partnership aligns with a strategy to invest in brand equity alongside its manufacturing scaling.
Kunal Arya, Managing Director, Zelio E-Mobility, said, “Cricket continues to be one of the most powerful platforms to connect with audiences across India. Our association with Punjab Kings allows us to engage with a wide consumer base while strengthening Zelio’s brand presence in a culturally relevant environment. As we scale our operations, such partnerships play a role in aligning visibility with growth momentum.”
Saurabh Arora, Chief Commercial Officer, Punjab Kings, said, “We are delighted to welcome Zelio Electric Scooters as our Official EV Partner for the season. This partnership reflects the growing synergy between sport and sustainable innovation. As a franchise, we are committed to aligning with forward-looking brands that resonate with today’s consumers, and Zelio’s focus on electric mobility and accessibility makes them a strong strategic fit for Punjab Kings. Through this association, we aim to create meaningful fan engagement while contributing to the broader narrative around clean and responsible mobility.”
Bajaj Auto Slashes Prices For Dominar 400 With 350cc Engine Update
- By MT Bureau
- April 13, 2026
Pune-headquartered two-wheeler and three-wheeler major Bajaj Auto has announced a price reduction for the Dominar 400, making the motorcycle more accessible at INR 203,214 (ex-showroom Delhi).
The updated model is equipped with a 350cc engine and is priced approximately INR 37,000 lower than the previous iteration. This adjustment results from a lower upfront cost and the passing of GST benefits to customers without altering the vehicle's touring capabilities.
The motorcycle is designed to function as an all-rounder, suitable for both daily commuting and long-distance travel.
By repositioning the Dominar 400, Bajaj Auto aims to increase the adoption of sports and touring motorcycling in India. The mechanical specifications are intended to maintain the power and endurance associated with the Dominar nameplate while lowering the total cost of ownership for enthusiasts.
This strategic shift follows the company's objective of democratising the touring segment. The new price point is expected to attract riders transitioning from lower-capacity segments who require a vehicle capable of sustained high-speed travel and comfort over distance.
Sarang Kanade, President - MCBU, Bajaj Auto, said, "Dominar has always stood for our touring DNA - powerful, capable, and built for the long road. With the new Dominar 400 with 350cc engine we are staying true to that promise while making it significantly more accessible. Riders get the same Dominar experience they love, but now with a much lower cost of ownership, including meaningful savings. This is a decisive step towards democratizing touring and sports motorcycling in India."
- Ducati India
- DRE Track Day
- Buddh International Circuit
- BIC
- Rishi Agarwal
- Anand Dharamraj
- Dilip Lalwani
- Bipul Chandra
- Emilio Zamora
Ducati India Hosts Global Centenary Celebrations At Buddh International Circuit
- By MT Bureau
- April 13, 2026
Ducati India has initiated the brand's global 100-year anniversary celebrations with an exclusive DRE Track Day at the Buddh International Circuit (BIC). Founded in 1926, the Italian manufacturer is marking a century of operations with a series of events intended to engage its community of owners.
The gathering at BIC saw over 70 riders participate in track sessions, while 150 enthusiasts attended a concluding evening event.
The track day provided owners with open sessions and three levels of structured training comprising Intro, Evo, and Master categories.
These were conducted by certified instructors including Rishi Agarwal, Anand Dharmaraj and Dilip Lalwani, the latter of whom holds the lap record for a production superbike at the circuit. The event was further highlighted by the first Indian performance from official Ducati stunt rider Emilio Zamora, who conducted a showcase for the assembled participants and their families.
Ducati has operated in India for over a decade and currently maintains a network of nine dealerships alongside two exclusive service workshops in Goa and Ahmedabad. The Indian market is a component of the brand's broader growth strategy in Asia, focusing on the premium motorcycle segment.
Bipul Chandra, Managing Director of Ducati India, stated, “As Ducati commemorates 100 years globally, India stands as a crucial market where the brand’s passion continues to intensify year after year. The DRE Track Day at BIC, coupled with Emilio Zamora’s electrifying performance and our sundowner celebration, is more than an event; it represents a celebration of our community, our rich heritage, and the distinctive thrill that defines every Ducati. Our Ducatisti are central to all our endeavours, and this centenary year is dedicated to fostering their connection with the brand through unforgettable experiences.”
Bajaj Auto Reintroduces Pulsar 180 To Mark Brand's 25th Anniversary
- By MT Bureau
- April 10, 2026
Pune-headquartered two-wheeler and three-wheeler major Bajaj Auto has reintroduced the Pulsar 180 motorcycle in India, citing consistent demand from riders and social media interest.
The reintroduction coincides with the 25th anniversary of the Pulsar brand, which launched in 180cc and 150cc formats in 2001. The updated model now features new graphics and integrated technology to align with current market standards.
The updated motorcycle incorporates a light-emitting diode (LED) headlamp, LED blinkers and a digital console with Bluetooth connectivity. Bajaj Auto has positioned the vehicle as a transition for owners of 150cc to 160cc motorcycles, providing a shift in performance and design. The Pulsar 180 is intended to maintain the balance between sport-oriented riding and daily commuting that established the nameplate's presence in the segment.
Engineering updates for this iteration focus on refined performance and modernised electronics while retaining the styling characteristic of the original series. The inclusion of connected features via the digital console allows for smartphone integration, a feature increasingly common in the performance commuter category.
Sarang Kanade, President, MCBU, Bajaj Auto, said, “The Pulsar brand has always stood for pushing limits and redefining performance motorcycling in India. The return of the Pulsar 180 is a response to the strong and consistent demand, as well as a groundswell of love on social media. As we mark 25 years of Pulsar, bringing back this iconic nameplate feels especially meaningful. Reimagined for a new generation, it continues to embody our ‘Definitely Daring’ philosophy combining power, precision and contemporary design to deliver an experience that is both exhilarating and accessible.”

Comments (0)
ADD COMMENT