Harley-Davidson India recently hosted India’s first-ever live virtual Eastern HOG (Harley Owners Group) Rally (EHR) over Facebook, Instagram, Twitter and YouTube. The EHR is one of the company’s zonal rallies which was originally planned for March 2020, however, had to be postponed on account of the lockdown.

In a 60-minute live streaming show, Harley-Davidson India found yet another way to celebrate the love for motorcycling by engaging over 5.7 Lakh organic viewers across H-D’s social media platforms and partner platforms. In a first-of-its-kind initiative, Harley-Davidson India, through this virtual rally celebrated the shared passion for freedom, self-expression and epic adventure, attended live by thousands of H.O.G. community members. It also reached out to brand lovers outside the H.O.G. community giving them an opportunity to experience the Harley-Davidson lifestyle.

Earlier in the year, the 8th India H.O.G. Rally was conducted in Goa in February ’20 that witnessed around 2500 riders joining the annual celebration in person.

Speaking on this first of its kind initiative, Sajeev Rajasekharan, Managing Director, – Asia Emerging Markets and India, Harley-Davidson said, “With these changing times, Harley-Davidson India is adapting to new ways to provide experiences to its riders and deliver upon the promise of a Harley lifestyle.  This virtual rally is a testament of our commitment towards celebrating the H.O.G. community and keeping our riders at the forefront of everything we do.”

The Virtual H.O.G. Rally also witnessed the first virtual launch of Harley Davidson’s new Low Rider S model, a cruiser that takes a performance-first approach to customizing. This new model is powered by 1,868 CC Milwaukee-Eight 114 engine that puts out good 92 bhp at 5,020 rpm and 155 Nm and is paired with a six-speed transmission. The Low Rider S differentiates itself from the standard version with its all-black theme, it gets its styling inspiration from the West Coast custom design philosophy.  The new Low Rider S is the latest addition to the Softail family and is now available at most of the dealerships for a test ride. The model is priced at INR 14.69 lacs and was earlier introduced to market with a press announcement during the lockdown phase. (MT)

Bengaluru-based electric vehicle company Ultraviolette Automotive collaborated with the Madras Regiment Centre (MRC) of the Indian Army for a five-day rally across Tamil Nadu, by providing a fleet of F77 motorcycles.

The ride honoured the army Veterans and Veer Naris of Madras Regiment and the Armed Forces community in the region.

Under the aegis of the Dakshin Bharat Area, the rally covered six districts of Tamil Nadu - Tirupur, Karur, Dindigul, Madurai, Theni and Coimbatore. The team of army personnel engaged with approximately 3,000 veterans and veer naris during the journey: addressing various concerns, sharing crucial information on entitlements, and providing immediate assistance. The F77s covered a cumulative distance of over 6000 kilometres.

Narayan Subramaniam, CEO & Co-Founder, Ultraviolette, said, " Collaborating again with the Indian Army for this remarkable outreach initiative is an honour that resonates deeply with Ultraviolette's ethos. Our vision to create world-class technology is inspired by the spirit of the India - undaunted, resilient, and driven by purpose. The F77 embodies the very principles that define our Armed Forces - precision, performance, and an unwavering commitment to excellence. To witness Ultraviolette playing a key role in this rally, honouring veterans, and their families, is not just a privilege but a defining moment in our journey".

Suzuki Motorcycle India (SMIPL), a leading manufacturer of two-wheelers in the country, has reported wholesales of 112,948 units for April 2025, which is 14 percent higher than 99,377 units it sold last year.

The company reported an 8 percent growth in its domestic sales at 95,214 units, as compared to 88,067 units last year, while exports grew by 57 percent at 17,734 units, as against 11,310 units for the same period last year.

Deepak Mutreja, Vice-President – Sales & Marketing, Suzuki Motorcycle India, said, “This positive start to the year fills us with gratitude. Each unit sold represents the beginning of a new journey with our customers and we are thankful to be a part of it. We will continue to work sincerely to meet the evolving expectations of our customers and contribute positively to their journey with us.”

Last month, the company further upgraded its product lineup, including the Hayabusa to be OBD-2B compliant.

Chennai-based two-wheeler and three-wheeler maker TVS Motor Company has announced its wholesales for April 2025. The company reported witnessing a 16 percent growth, selling 443,896 units, as against 383,615 units last year. 

The domestic two-wheeler sales include 220,527 motorcycles and 169,741, while exports accounted for 106,683 units.  

EV sales grew by 59 percent, rising from 17,403 units in April 2024 to 27,684 units last month.

Three-wheeler sales grew by 50 percent YoY from 9,023 units to 13,566 units.

Blending the pulse of street culture, community and high-octane energy, Royal Enfield hosted the first-ever edition of HunterHood in Mumbai and New Delhi during the last weekend of April 2025. 
Inspired by the spirit of Hunter motorcycle of the company, the HunterHood event – the latest cultural initiative built around the ethos of “From the streets, For the streets” – brought together riders, artists and urban explorers across the two Indian mega cities. 
The company also unveiled ‘The 2025 Hunter 350’ with three new colourways and upgraded features inspired by and designed for ‘The Coolest Neighbourhoods of the world’.
Featuring unique programming in the form of skateboarding sessions, spontaneous cyphers, vibrant graffiti art, live music jams, dynamic dance circles and exhilarating BMX stunts, the event witnessed high-octane performances by some of India’s top musicians like Dino James, Wild Wild Women, Shah Rule, Suggahunny, The Spindoctor, OG Shez, Ikka, DK Mocity, Dhanji, Lush Lata and Samriddhi Bhargav. 
The event saw over 12 homegrown, premium and emerging street-led brands spanning skateboarding, apparel, sneakers and the culinary space participate. It was attended by 5,000 people across the two mega cities.