- Apollo Tyres
Harley-Davidson Launches The Sportster S, A New Custom Sports-Cruiser
- by MT Bureau
- July 17, 2021

Harley-Davidson has launched the Sportster S, a sport custom motorcycle designed to deliver a thrilling riding experience and usher in a new era of motorcycle performance.
A 121-horsepower Revolution Max 1250T V-Twin engine puts the rider in command of unrelenting, on-demand torque. A taut, lightweight chassis and premium suspension deliver responsive, intuitive handling. The Sportster S offers riders extraordinary power and performance and creates a new standard for the most enduring Harley-Davidson model.
Visually, the Sportster S model appears crouched and powerful. The fuel tank and tail section frame the engine as the predominant centrepiece of the motorcycle. The massive front tyre recalls the fenderless front end of a classic bobber, while the tail section, high-mount exhaust and slim solo seat draw inspiration from the Harley-Davidson XR750 flat tracker.
The motorcycle is available in three colours: Vivid Black, Stone Washed White Pearl and Midnight Crimson. Brad Richards, Harley-Davidson vice president of styling and design, said, “This is a wolf in wolf’s clothing.”
To minimise overall motorcycle weight, the engine is integrated into the vehicle as the central member of the chassis. The use of lightweight materials helps achieve a desirable power-to-weight ratio. The Sportster S model weighs 228 kg with a full 11.8-litre fuel tank.
The Sportster S model is equipped with a host of technologies designed to enhance the riding experience. Three pre-programmed, selectable Ride Modes (Sport, Road and Rain), in addition to two custom modes, may be used to electronically control the performance characteristics of the motorcycle, and the level of technology intervention.
Cornering Rider Safety Enhancements by Harley-Davidson, a collection of technologies intended to enhance rider confidence during unexpected situations or adverse road conditions are designed to match motorcycle performance to available traction during acceleration, deceleration and braking, in a straight line or while in a turn.
A round, 4.0-inch-diameter TFT screen displays all instrumentation and supports infotainment generated by the rider’s Bluetooth-equipped mobile device and helmet headset, including music, incoming and outgoing calls, and navigation supplied by the Harley-Davidson App. All-LED lighting includes a Daymaker Signature LED headlamp designed to produce a homogenous spread of light and has a distinctive oval or capsule shape that adds style to the front end and will identify the Sportster® S model to other riders and motorists.
The Sportster S model is equipped with fully adjustable, premium front and rear suspension – SHOWA 43 mm inverted cartridge forks and a SHOWA Piggyback reservoir rear shock. The rear suspension features hydraulic pre-load adjustment using a convenient knob located on the left side of the motorcycle. Lightweight cast aluminium wheels with a staggered, five-spoke design are shod with wide Dunlop/Harley-Davidson Series GT503 tyres.
Premium Brembo braking components produce outstanding braking feel and performance. The single front brake features a new Brembo radial monoblock four-piston calliper and a 320 mm diameter disc. The rear brake is a two-piston Brembo calliper and a 260 mm diameter disc.
Jochen Zeitz, Chairman, President and CEO, Harley-Davidson, said, “The Sportster S is the next all-new motorcycle built on the Revolution Max platform and sets a new performance standard for the Sportster line. This is a next-generation Sportster defined by power, performance, technology and style. And it’s part of our commitment to introduce motorcycles that align with our strategy to increase desirability and to drive the legacy of Harley-Davidson.” (MT)
- Ultraviolette Automotive
- Indian Army
- Madras Regiment Centre
- F77
- Narayan Subramaniam
Ultraviolette Automotive Collaborates With Indian Army For 5-Day Rally Across Tamil Nadu
- by MT Bureau
- May 02, 2025

Bengaluru-based electric vehicle company Ultraviolette Automotive collaborated with the Madras Regiment Centre (MRC) of the Indian Army for a five-day rally across Tamil Nadu, by providing a fleet of F77 motorcycles.
The ride honoured the army Veterans and Veer Naris of Madras Regiment and the Armed Forces community in the region.
Under the aegis of the Dakshin Bharat Area, the rally covered six districts of Tamil Nadu - Tirupur, Karur, Dindigul, Madurai, Theni and Coimbatore. The team of army personnel engaged with approximately 3,000 veterans and veer naris during the journey: addressing various concerns, sharing crucial information on entitlements, and providing immediate assistance. The F77s covered a cumulative distance of over 6000 kilometres.
Narayan Subramaniam, CEO & Co-Founder, Ultraviolette, said, " Collaborating again with the Indian Army for this remarkable outreach initiative is an honour that resonates deeply with Ultraviolette's ethos. Our vision to create world-class technology is inspired by the spirit of the India - undaunted, resilient, and driven by purpose. The F77 embodies the very principles that define our Armed Forces - precision, performance, and an unwavering commitment to excellence. To witness Ultraviolette playing a key role in this rally, honouring veterans, and their families, is not just a privilege but a defining moment in our journey".
- Suzuki Motorcycle India
- Deepak Mutreja
- Hayabusa
- OBD-2B
Suzuki Motorcycle India Sales Grow 8% In April 2025
- by MT Bureau
- May 01, 2025

Suzuki Motorcycle India (SMIPL), a leading manufacturer of two-wheelers in the country, has reported wholesales of 112,948 units for April 2025, which is 14 percent higher than 99,377 units it sold last year.
The company reported an 8 percent growth in its domestic sales at 95,214 units, as compared to 88,067 units last year, while exports grew by 57 percent at 17,734 units, as against 11,310 units for the same period last year.
Deepak Mutreja, Vice-President – Sales & Marketing, Suzuki Motorcycle India, said, “This positive start to the year fills us with gratitude. Each unit sold represents the beginning of a new journey with our customers and we are thankful to be a part of it. We will continue to work sincerely to meet the evolving expectations of our customers and contribute positively to their journey with us.”
Last month, the company further upgraded its product lineup, including the Hayabusa to be OBD-2B compliant.

Chennai-based two-wheeler and three-wheeler maker TVS Motor Company has announced its wholesales for April 2025. The company reported witnessing a 16 percent growth, selling 443,896 units, as against 383,615 units last year.
The domestic two-wheeler sales include 220,527 motorcycles and 169,741, while exports accounted for 106,683 units.
EV sales grew by 59 percent, rising from 17,403 units in April 2024 to 27,684 units last month.
Three-wheeler sales grew by 50 percent YoY from 9,023 units to 13,566 units.
- Street Culture
- Centre Stage
- Debut Edition
- Royal Enfield
- Hunterhood
- festival
- Mumbai
- New Delhi
Street Culture Takes Centre Stage At The Debut Edition Of Royal Enfield Hunterhood
- by MT Bureau
- April 28, 2025

Blending the pulse of street culture, community and high-octane energy, Royal Enfield hosted the first-ever edition of HunterHood in Mumbai and New Delhi during the last weekend of April 2025.
Inspired by the spirit of Hunter motorcycle of the company, the HunterHood event – the latest cultural initiative built around the ethos of “From the streets, For the streets” – brought together riders, artists and urban explorers across the two Indian mega cities.
The company also unveiled ‘The 2025 Hunter 350’ with three new colourways and upgraded features inspired by and designed for ‘The Coolest Neighbourhoods of the world’.
Featuring unique programming in the form of skateboarding sessions, spontaneous cyphers, vibrant graffiti art, live music jams, dynamic dance circles and exhilarating BMX stunts, the event witnessed high-octane performances by some of India’s top musicians like Dino James, Wild Wild Women, Shah Rule, Suggahunny, The Spindoctor, OG Shez, Ikka, DK Mocity, Dhanji, Lush Lata and Samriddhi Bhargav.
The event saw over 12 homegrown, premium and emerging street-led brands spanning skateboarding, apparel, sneakers and the culinary space participate. It was attended by 5,000 people across the two mega cities.
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