Harley-Davidson Launches The Sportster S, A New Custom Sports-Cruiser
- By MT Bureau
- July 17, 2021
Harley-Davidson has launched the Sportster S, a sport custom motorcycle designed to deliver a thrilling riding experience and usher in a new era of motorcycle performance.
A 121-horsepower Revolution Max 1250T V-Twin engine puts the rider in command of unrelenting, on-demand torque. A taut, lightweight chassis and premium suspension deliver responsive, intuitive handling. The Sportster S offers riders extraordinary power and performance and creates a new standard for the most enduring Harley-Davidson model.
Visually, the Sportster S model appears crouched and powerful. The fuel tank and tail section frame the engine as the predominant centrepiece of the motorcycle. The massive front tyre recalls the fenderless front end of a classic bobber, while the tail section, high-mount exhaust and slim solo seat draw inspiration from the Harley-Davidson XR750 flat tracker.
The motorcycle is available in three colours: Vivid Black, Stone Washed White Pearl and Midnight Crimson. Brad Richards, Harley-Davidson vice president of styling and design, said, “This is a wolf in wolf’s clothing.”
To minimise overall motorcycle weight, the engine is integrated into the vehicle as the central member of the chassis. The use of lightweight materials helps achieve a desirable power-to-weight ratio. The Sportster S model weighs 228 kg with a full 11.8-litre fuel tank.
The Sportster S model is equipped with a host of technologies designed to enhance the riding experience. Three pre-programmed, selectable Ride Modes (Sport, Road and Rain), in addition to two custom modes, may be used to electronically control the performance characteristics of the motorcycle, and the level of technology intervention.
Cornering Rider Safety Enhancements by Harley-Davidson, a collection of technologies intended to enhance rider confidence during unexpected situations or adverse road conditions are designed to match motorcycle performance to available traction during acceleration, deceleration and braking, in a straight line or while in a turn.
A round, 4.0-inch-diameter TFT screen displays all instrumentation and supports infotainment generated by the rider’s Bluetooth-equipped mobile device and helmet headset, including music, incoming and outgoing calls, and navigation supplied by the Harley-Davidson App. All-LED lighting includes a Daymaker Signature LED headlamp designed to produce a homogenous spread of light and has a distinctive oval or capsule shape that adds style to the front end and will identify the Sportster® S model to other riders and motorists.
The Sportster S model is equipped with fully adjustable, premium front and rear suspension – SHOWA 43 mm inverted cartridge forks and a SHOWA Piggyback reservoir rear shock. The rear suspension features hydraulic pre-load adjustment using a convenient knob located on the left side of the motorcycle. Lightweight cast aluminium wheels with a staggered, five-spoke design are shod with wide Dunlop/Harley-Davidson Series GT503 tyres.
Premium Brembo braking components produce outstanding braking feel and performance. The single front brake features a new Brembo radial monoblock four-piston calliper and a 320 mm diameter disc. The rear brake is a two-piston Brembo calliper and a 260 mm diameter disc.
Jochen Zeitz, Chairman, President and CEO, Harley-Davidson, said, “The Sportster S is the next all-new motorcycle built on the Revolution Max platform and sets a new performance standard for the Sportster line. This is a next-generation Sportster defined by power, performance, technology and style. And it’s part of our commitment to introduce motorcycles that align with our strategy to increase desirability and to drive the legacy of Harley-Davidson.” (MT)
Hero MotoCorp Reports 44% Wholesales Growth In February 2026
- By MT Bureau
- March 01, 2026
Hero MotoCorp, the world’s largest two-wheeler manufacturer, has recorded its highest YoY dispatch performance for February, with 558,216 units sold. This represents a 44 percent increase compared to the 388,068 units dispatched during the same month in 2025.
The company also reported an 18 percent increase in VAHAN registrations, totalling 458,346 units for the month.
Hero MotoCorp attributed the growth to the 100cc–125cc motorcycle segment and the scooter category, specifically the Xoom and Destini models.
VIDA, the electric mobility arm of Hero MotoCorp, recorded a threefold increase in market share compared to February 2025. Registrations for VIDA reached 12,514 units, reflecting a shift in consumer adoption of electric vehicles in the company's markets.
The international business division saw dispatches rise from 30,772 units to 41,248 units. This double-digit growth in global markets was attributed to demand for the company’s portfolio of premium motorcycles.
TVS Motor Company Sells 529,308 Units In February 2026
- By MT Bureau
- March 01, 2026
TVS Motor Company (TVSM), one of the leading two-wheeler and three-wheeler manufacturers, has recorded monthly sales of 529,308 units for February 2026, up 31 percent YoY, as compared to the 403,976 units sold last year.
The company’s international business achieved its highest sales to date, with total exports reaching 158,000 units during the month.
Total two-wheeler sales rose by 30 percent, increasing from 391,889 units in the previous year to 507,862 units. Within this segment, domestic sales grew by 32 percent, reaching 365,471 units.
In February 2026, the company sold 241,282 motorcycles, up 25 percent YoY, 219,895 scooters, up 34 percent YoY, while three-wheeler sales grew by 77 percent YoY to 21,446 units.
The electric vehicle (EV) segment recorded a 60 percent growth rate, with sales rising from 24,017 units in February 2025 to 38,386 units in February 2026.
Total exports for the company registered a 27 percent increase, moving from 124,993 units to 158,268 units. Two-wheeler exports specifically saw a 23 percent rise, reaching 142,391 units.
Hero MotoCorp Partners Haryana Police For Women’s Road Safety Rally
- By MT Bureau
- March 01, 2026
Hero MotoCorp, in collaboration with the Haryana Police and the Raahgiri Foundation, organised a women’s night rally titled #SheRidesForSafety. The event featured 150 women riders who completed a 9-kilometre route through the streets of Gurugram during late evening hours to promote road safety and inclusivity.
The rally was flagged off by Dr Arpit Jain, Deputy Commissioner of Police, Dr Rajesh Mohan, Deputy Commissioner of Traffic Police and Sanjay Bhan, Vice-President at Hero MotoCorp. During the event, fourteen women traffic police officers were honoured for their contributions to safe mobility.
The rally is a component of ‘Ride Safe India’, a three-month campaign launched in January 2026. The programme is based on the 4Es of road safety – Education, Engineering, Enforcement, and Emergency Care – as defined by the Ministry of Road Transport & Highways (MoRTH).
The campaign includes training sessions, awareness drives and school activations designed to establish safe riding as a social responsibility. By focusing on women at the centre of the narrative, the initiative aims to address safety and behavioural change across urban communities.
Latika Taneja, Head of Corporate Communications, Corporate Affairs & CSR, Hero MotoCorp, said, “As the world’s largest two-wheeler manufacturer, with millions riding Hero MotoCorp’s vehicles every day, road safety is not simply a priority, it is a responsibility that defines us. Through our Ride Safe India campaign, we are working to shape a culture of safety by driving sustained behaviour change across communities. Today’s women’s rally reaffirms our belief that safe mobility is fundamental to true empowerment because when women move freely and safely, societies move forward with them.”
Dr Arpit Jain, Deputy Commissioner of Police, Headquarters, Gurugram Police, stated, “Initiatives like the Ride Safe India go far beyond road safety awareness, they send a decisive message that our roads belong to every citizen, at every hour. We are proud to stand alongside Hero MotoCorp in creating a safer, more inclusive public space. As a department, we remain committed to partnering with organizations that translate intent into visible, on-ground impact.”
Suzuki Motorcycle Expands India Presence With First Sikkim Dealership
- By MT Bureau
- February 28, 2026
Japanese two-wheeler maker Suzuki Motorcycle India (SMIPL) has inaugurated Himalayan Suzuki in Gangtok, marking the company’s first retail entry into the state of Sikkim. With this opening, the subsidiary of Suzuki Motor Corporation now maintains a presence across every state in India.
The facility, located at Lower Sichey, operates as a ‘3S’ outlet, providing sales, service and spare parts. The expansion into the North-East is intended to address demand for vehicles capable of operating in terrain characterised by inclines and varied road conditions.
Himalayan Suzuki retails the company’s full domestic portfolio. The service wing is equipped with tools for maintenance and is staffed by professionals trained to manage the manufacturer's technical requirements.
The company’s product portfolio includes Access, Avenis, Burgman Street, and the electric e-ACCESS scooters. The GIXXER, GIXXER SF, GIXXER 250, GIXXER SF 250 and the V-STROM SX in the motorcycle segment.
Deepak Mutreja, Vice-President, Sales & Marketing, Suzuki Motorcycle India, said, “Sikkim is an important market for us in the North-East. The state’s unique terrain calls for two-wheelers that offer consistent performance and reliability across inclines and varied road conditions. Suzuki’s portfolio has been well accepted in such environments. With the inauguration of Himalayan Suzuki in Gangtok, customers will now have easier access to our complete range of scooters & motorcycles and after-sales support. We sincerely thank our dealer partner, Himalayan Suzuki, for their collaboration in making this possible. With this addition, SMIPL is now present across all states of India.”

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