In-line with its commitment to promote sports, Hero MotoCorp announced the ‘Off-Road Riding Champion’ post a four month-long rigorous contest among riders and enthusiasts across the country dubbed as the Hero Dirt Biking Challenge (HDBC). Starting from July 2022, the sports league concluded with the final race where the top-20 riders from across the country competed for the title of HDBC champion. 

Asad Khan emerged as the champion after the final race. Rakesh N and Gidyun were first and second runners-up respectively.  

The winner, the first runner-up and the second runner-up received a Hero Xpulse 200 4V motorcycle other than sponsorship contracts worth INR 1,00,000, INR 6,00,000 and INR 4,00,000 respectively. 
Olesya Dias was recognised as the ‘Best Female Off-Road Rider’ in the country for her rousing performance across all the rounds. 

To be telecast on MTV and streamed over Voot, the HDBC concluding week was held in and around Hero MotoCorp’s world-class R&D hub, at Jaipur. The entire race and participation experience was designed at par with top international rally events and was curated by the Hero MotoSports Team Rally. 

During the past few months, over 100,000 participants registered for the HDBC. It was after a rigorous nationwide contest that ran across four stages, 41 cities and over 120 days, the top-20 were short listed. 

Ranjivjit Singh, Chief Growth Officer, Hero MotoCorp, said, “The massive excitement and participation in Hero Dirt Biking Challenge, is proof that the off-road riding segment is growing in the country and Hero MotoCorp has been at the forefront of propagating this culture with the Hero Xpulse 200 4V. The Xpulse is a favourite of riders, whether they are professionals, amateurs or everyday users. HDBC is a one-of-its-kind initiative in the country that has opened doors for riding enthusiasts to achieve glory and has provided India with its future champions. We congratulate the winners and wish all the finalist the best for the future.”
 

Bengaluru-based electric vehicle company Ultraviolette Automotive collaborated with the Madras Regiment Centre (MRC) of the Indian Army for a five-day rally across Tamil Nadu, by providing a fleet of F77 motorcycles.

The ride honoured the army Veterans and Veer Naris of Madras Regiment and the Armed Forces community in the region.

Under the aegis of the Dakshin Bharat Area, the rally covered six districts of Tamil Nadu - Tirupur, Karur, Dindigul, Madurai, Theni and Coimbatore. The team of army personnel engaged with approximately 3,000 veterans and veer naris during the journey: addressing various concerns, sharing crucial information on entitlements, and providing immediate assistance. The F77s covered a cumulative distance of over 6000 kilometres.

Narayan Subramaniam, CEO & Co-Founder, Ultraviolette, said, " Collaborating again with the Indian Army for this remarkable outreach initiative is an honour that resonates deeply with Ultraviolette's ethos. Our vision to create world-class technology is inspired by the spirit of the India - undaunted, resilient, and driven by purpose. The F77 embodies the very principles that define our Armed Forces - precision, performance, and an unwavering commitment to excellence. To witness Ultraviolette playing a key role in this rally, honouring veterans, and their families, is not just a privilege but a defining moment in our journey".

Suzuki Motorcycle India (SMIPL), a leading manufacturer of two-wheelers in the country, has reported wholesales of 112,948 units for April 2025, which is 14 percent higher than 99,377 units it sold last year.

The company reported an 8 percent growth in its domestic sales at 95,214 units, as compared to 88,067 units last year, while exports grew by 57 percent at 17,734 units, as against 11,310 units for the same period last year.

Deepak Mutreja, Vice-President – Sales & Marketing, Suzuki Motorcycle India, said, “This positive start to the year fills us with gratitude. Each unit sold represents the beginning of a new journey with our customers and we are thankful to be a part of it. We will continue to work sincerely to meet the evolving expectations of our customers and contribute positively to their journey with us.”

Last month, the company further upgraded its product lineup, including the Hayabusa to be OBD-2B compliant.

Chennai-based two-wheeler and three-wheeler maker TVS Motor Company has announced its wholesales for April 2025. The company reported witnessing a 16 percent growth, selling 443,896 units, as against 383,615 units last year. 

The domestic two-wheeler sales include 220,527 motorcycles and 169,741, while exports accounted for 106,683 units.  

EV sales grew by 59 percent, rising from 17,403 units in April 2024 to 27,684 units last month.

Three-wheeler sales grew by 50 percent YoY from 9,023 units to 13,566 units.

Blending the pulse of street culture, community and high-octane energy, Royal Enfield hosted the first-ever edition of HunterHood in Mumbai and New Delhi during the last weekend of April 2025. 
Inspired by the spirit of Hunter motorcycle of the company, the HunterHood event – the latest cultural initiative built around the ethos of “From the streets, For the streets” – brought together riders, artists and urban explorers across the two Indian mega cities. 
The company also unveiled ‘The 2025 Hunter 350’ with three new colourways and upgraded features inspired by and designed for ‘The Coolest Neighbourhoods of the world’.
Featuring unique programming in the form of skateboarding sessions, spontaneous cyphers, vibrant graffiti art, live music jams, dynamic dance circles and exhilarating BMX stunts, the event witnessed high-octane performances by some of India’s top musicians like Dino James, Wild Wild Women, Shah Rule, Suggahunny, The Spindoctor, OG Shez, Ikka, DK Mocity, Dhanji, Lush Lata and Samriddhi Bhargav. 
The event saw over 12 homegrown, premium and emerging street-led brands spanning skateboarding, apparel, sneakers and the culinary space participate. It was attended by 5,000 people across the two mega cities.