Hero Lectro is rolling out a new sales and distribution strategy to bolster the market presence of its newly launched cargo e-vehicles.

The new sales strategy is established keeping in mind that cargo e-vehicles have an entirely different target consumer than bicycles or conventional e-cycles. Lectro’s cargo e-vehicles are majorly aimed at self-employed workers in the last mile delivery service as these purpose-built vehicles have a huge potential of improving earnings and optimising costs for them as compared to currently used motorised two-wheelers.

Hero Lectro recently announced the launch of its first purpose-built cargo vehicle Hero Lectro WINN, Priced at INR 40,000, it is prepared for short distance, high-density delivery trips and offers low cost per litre of goods storage space. It will soon be supplemented by a series of cargo e-vehicles, including a three-wheeler.

The company is creating new sales channels and has chosen Delhi as the pilot city. It aims to implement the strategy across 10 cities by end of this year with 10 distributors and around 80 retailers to enable a widespread visibility of the cargo e-bikes by making its these available at outlets selling motorised two-wheelers.

Partha Choudhary, President and CEO, Hero Lectro, said, “Our target clientele for Hero Lectro WINN and other Cargo E Bike is the consumer who currently buys motorised two-wheelers because over 90 percent of e-commerce deliveries are happening on motorcycles or scooters. With Hero Lectro WINN, we are presenting an economically and ergonomically more viable alternative for last mile delivery. This is why we are rolling out a distribution strategy that focuses on having presence at shared points or multi-brand retail points that are frequented by our target consumer from their age-old habit.”

 “By the end of this financial year, our objective is to establish our Cargo E Bike’s visibility at up to 80 multi brand outlets across 10 cities where our target consumer currently visits to buy alternative vehicles. We have envisaged a density of one outlet every 7-8 km. After rolling it out in Delhi NCR, this model will then be replicated across 9 other cities namely Bangalore, Hyderabad, Chennai,Mumbai, Kolkata, Pune, Vishakhapatnam, Lucknow and Agra,” added Choudhary. (MT)

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Bengaluru-based electric vehicle maker Ultraviolette Automotive has accelerated its nationwide presence by opening six Experience Centres across Mumbai and Pune within 48 hours. The locations include Andheri, Vashi and Thane in Mumbai, and Shivajinagar, Baner and Kharadi in Pune. This expansion strengthens the brand's foothold across 30 cities nationally.

The new UV Space Stations, in partnership with Hallmark Mobility (Mumbai) and KHV Mobility (Pune), offer customers the opportunity to explore Ultraviolette's motorcycles: the X-47 Crossover, F77 SuperStreet and F77 MACH 2. The centres provide test rides, sales, service, spares and a range of motorcycle accessories, catering to the end-to-end customer lifecycle.

Narayan Subramaniam, CEO and Co-founder, Ultraviolette Automotive, said, “At Ultraviolette, our mission has always been to engineer products that push boundaries of performance and technology while delivering an after-sales and ownership experience built on trust and dependability. With our expanding network of retail and service hubs across Maharashtra and other key markets, we are unifying sales and service to offer riders a seamless journey from the first moment they walk into a reliable after-sales experience. As we continue to grow, we are also building a connected ecosystem that brings technology, sustainability, and convenience together. Every Ultraviolette Space Station is designed to represent the future of mobility, where innovation becomes accessible, and every rider resonates with the future driven ethos of Ultraviolette.”

Kaushik Kothari, Partner at KHV Mobility, said, “In line with our vision of driving growth through strategic opportunities, we are proud to be associated with Ultraviolette. We firmly believe that EVs represent the future of two-wheeler mobility, and Ultraviolette’s sharp focus on engineering, design, and customer-centricity resonates deeply with our values. Together, we are confident of contributing to a shared journey of innovation and mutual success.”

Earlier this year, the company launched two other offerings: the Tesseract electric scooter, featuring an integrated radar and dashcam and the Shockwave electric motorcycle.

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TVS Motor Company (TVSM) and BMW Motorrad have announced the production of 200,000 units under their partnership. This milestone highlights the success of the collaboration, which began in 2013 and focuses on the sub-500cc two-wheeler segment.

The partners also announced the start of manufacturing for the new BMW F 450 GS, which was recently showcased at EICMA 2025 from the Hosur plant.

KN Radhakrishnan, Director and CEO, TVS Motor Company, said, “In our over a decade-long partnership with BMW Motorrad, our engineering synergy and shared values of innovation and quality have formed the foundation of every achievement. Together, we have designed and brought several path-breaking products that resonate with customers across leading markets in Europe, the Americas, and Asia. This collaboration’s engineering prowess has set new benchmarks, and our co-developed products are now embraced by riders in over 100 markets globally. Today, as we celebrate the 200,000 unit milestone, we also mark the dawn of a new era with the roll out of BMW F 450 GS that was recently showcased at EICMA 2025. The newly introduced BMW F 450 GS, highlights TVS Motor’s state-of-the-art manufacturing excellence in producing high-end motorcycles.”

Markus Flasch, CEO, BMW Motorrad, said, "This 200,000 unit milestone is a demonstration of the success and strength of our collaboration with TVS Motor Company. What began just over a decade ago as a bold alliance has flourished into an extraordinary success story, with our sub-500cc models setting new standards and delighting riders across the globe. The BMW G 310 R, G 310 GS and G 310 RR enjoy unrivalled popularity worldwide and have become a key pillar of BMW Motorrad’s global growth. The rollout of the new BMW F 450 GS marks the next exciting chapter in our journey together. We look forward to building on this strong foundation to deliver even more innovative, accessible, and truly world-class motorcycles for riders everywhere.”

TVS Motor Company and BMW Motorrad are driving forward investments in new platforms and future-ready technologies. The collaborative R&D efforts are aimed at meeting evolving customer needs across urban and premium mobility.

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Royal Enfield has announced the launch of the Himalayan Mana Black Edition in India at Motoverse 2025. This follows its global unveiling at EICMA 2025. The new version, priced at INR 337,000 (ex-showroom) is inspired by the Mana Pass, a high-altitude route located at 18,478 feet (5,632 meters) above sea level.

The design and ergonomics of the Mana Black Edition are created to maximise off-road riding. The edition features matte details and a Stealth Black finish, suggesting purpose and adventure. It is intended for riders who view every route as a calling.

The Mana Black edition is intended for the spirited rider prepared for adventure and comes with factory-fitted equipment. The machine embodies Royal Enfield's Philosophy, enabling those who aspire to travel farther and conquer.

A distinguishing feature of the Mana Black Edition is its factory-accessorised setup, complete with curated adventure equipment. Components include – black rally hand guards, black rally seat for grip and long-distance comfort, rally mudguard for rough routes and tubeless spoked wheels for durability.

The motorcycle is powered by the Sherpa 450 engine, maintaining the performance and agility of the new Himalayan platform.

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Bengaluru-based electric vehicle and technology company Ultraviolette Automotive has officially launched its F77 Mach 2 Recon and F77 SuperStreet Recon electric performance motorcycles in the United Kingdom. The expansion is in partnership with MotoMondo, the company's exclusive distribution partner in the region.

The launch was announced at the Motorcycle Live Show in London. Ultraviolette showcased its full product portfolio, including the F77s, F77 SuperStreet, X-47, Tesseract, Shockwave and the F99.

Narayan Subramaniam, CEO & Co-founder of Ultraviolette, said, “Earlier this year, we achieved a key milestone with the launch of the F77s across Europe, followed by the showcase of our future product lineup at EICMA. Today, I am pleased to announce that the F77 is officially launched in the United Kingdom, a nation renowned for its deep motorcycling heritage. It is a proud moment for us as we bring advanced performance and innovation to riders across the UK. With progression on the UK-India Free Trade Agreement, we believe it will further enhance the ease of bringing advanced mobility technology to the region and strengthen cross-border collaboration. We have unveiled our future product line-up: the world’s first motorcycle with radar as standard- the X-47 Crossover, along with our scooter platform-the Tesseract, and our light motorcycle platform- the Shockwave. Our product portfolio offers a clear glimpse into the future of mobility, where intelligence, purposeful design, and instinctive safety come together. With the support of our strategic partner MotoMondo, Ultraviolette is committed to setting new benchmarks across the United Kingdom and beyond.”

The F77 series draws inspiration from aeronautics. The motorcycles deliver 30 kW of peak power and 100 Nm of torque, resulting in a top speed of 155 kph. The bike is powered by a 10.3 kWh battery pack, offering a range of up to 323 kms (IDC).

It features the company’s proprietary artificial intelligence system, Violette A.I., switchable Dual-Channel ABS (developed by Bosch), 10 levels of Regenerative Braking, 4 levels of Traction Control and Dynamic Stability Control.

At the show, Ultraviolette unveiled the X-47 Crossover, a motorcycle that blends two segments and is engineered for versatility across terrains. The X-47 is the first in its class to feature integrated radar technology as standard across all variants, which adapts to lean angles up to 20 degrees. This system, powered by UV HyperSense, introduces the Advanced Rider Assistance System (ARAS) to the segment.

Jan Ykema, Managing Director of MotoMondo, commented “We are proud to bring Ultraviolette to the UK, marking a historic first step in bringing their revolutionary electric motorcycles to riders across the United Kingdom. The F77 series embodies cutting-edge technology, aerodynamic precision and performance-driven engineering, perfectly aligning with the dynamic motorcycling culture in the UK. It is a genuine and affordable mobility solution in a world where there will be more and more restrictions for ICE vehicles of which the cost of ownership will continue to rise. We are excited to partner with Ultraviolette and look forward to seeing the enthusiasm of riders as they experience the future of motorcycling first-hand.”

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