The word- ‘milestone’ was repeated numerous times by the company’s chairman in its recent virtual press conference. Often with gleaming pride in his eyes- the pride of a dutiful son, a leading corporate visionary, and a hardworking man bearing the fruits of his labour.

Standing tall at Hero’s manufacturing facility in Gurugram, the CEO reflected on the sombre year that went by and is almost certain that the current year will shine a better light on us all. Joined shortly by the movie star Sharukh Khan, he reflected on various hardships, achievements, and yet again- ‘milestones’.

When asked by the keenly interested actor, on how the mobility company set out with its journey, the Managing Director said, “It was on January 19th, 1984, exactly 37 years ago that this company was incorporated. Fuelled by the focus on the future and reaching new milestones, a dream was set in motion, with a vision for the company it wanted to be.” In his air of passionate pleasantry, the captain of Hero said they had little to no idea about how big his company would turn out. “My beloved father Dr Brijmohan Lall Munjal put the building blocks in place for an ecosystem that has provided mobility to millions globally,” he added.

The head of the company explained that the monumental milestone of producing their one-millionth product, which at a time, seemed like a distant dream. Still grasping at the amazing feat, he pointed out that, “This milestone signifies much more than just a sales record; it is the success of our iconic brand, it is the trust our customers have placed in us, in our bikes and scooters. It is the hard work of the employees, all our heroes, and along with all of this- it is the success of this nation, our India.”

Speaking on the company founder, he said, his father would have been humbled and proud on seeing how far their company has come since its initial days.

In the time that ensued, three of Hero’s state-of-the-art manufacturing facilities were pitted against each other, in a race against time to deliver its 100-millionth motorcycle. The Gurugram plant, the place of the press conference, faced off, rather dramatically-against the Neemrana plant in Rajasthan and Hero’s largest facility in Haridwar.

Speaking on the pandemic and how it affected his company, Munjal said, “It would have been very easy to relax, defer all targets and wait for life to get back to normal. At Hero, our entire ecosystem came together and ensured we stayed on course to meet our new, enhanced goals and create hope for the economy.” This productivity evidently shows in their most recent achievement. He further explained that this very work ethic has kept the two-wheeler company at the top of the sales charts for over two decades. With 50 million products in 2013, it has taken the company just seven years to double that number to 100 million.

Munjal, in a considerate tone, with arms open, said, “Sustainability is very close to my heart and one of the key pillars of our operation- we ensure we continuously focus in providing sustainable growth to the society we operate in and also to all our stakeholders. Our manufacturing facilities across the globe are aptly called garden factories for their sustainability and green initiatives.” He further highlighted the range of diversity seen in their facilities across the globe. With employees from over ten different nationalities and a strong backbone in the female workforce, he said his company is one that embraces diversity.

The leader of the firm hints at, possibly- an electric commuter, when he said. “We are keenly aware of the future mobility requirements as well, keeping an eye for changing trends and keeping pace with our dynamic world, we are simultaneously ensuring future-readiness by working on alternate mobility solutions as well.”

Amidst all conversation, the 100-millionth motorcycle was finally off the assembly line in the Haridwar plant. The Xtreme 160R, Hero’s latest contribution to the commuter segment was, incidentally- the motorcycle to make headlines.

Concluding this event, Munjal pondered on the times to come. “We are going to continue to ride our growth journey. In keeping with our Vision to ‘Be the Future of Mobility,’ we will be launching a host of new motorcycles & scooters over the next five years, in addition to expanding our global footprint. We will also continue to invest in R&D and focus on new mobility solutions.” he added. (MT)

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Hero MotoCorp, a leading two-wheeler manufacturer globally, has announced its official entry into the Republic of Italy. This expansion marks the company’s entry into its 49th international market.

Product distribution will be managed by Pelpi International, a large distributor that offers sales, service, and parts through a network of over 160 dealers. Initial distribution will focus on key cities with 36 dealers, with plans to expand to 54 touchpoints.

The three models available at launch are the Xpulse 200 4V, Xpulse 200 4V Pro and Hunk 440. Both models comply with E5+ and EU standards.

Hunk 440: This model enters the L3e−A2 performance category. Its engine delivers torque of 36.0 Nm at 4000 rpm and power of 27 BHP at 6000 rpm. It features dual-channel ABS with 320 mm front and 240 mm rear discs, USD Cartridge Forks by KYB, a full-digital TFT display and navigation. The Hunk 440 starts at EUR 3,990 (Incl. VAT) and is available in Twilight Blue and Phantom Black.

Xpulse 200 Family: The Xpulse 200 4V Pro has a 4-Valve head that produces 18.9 BHP and 17.35 Nm torque. It includes three ABS Modes (Road, Off-road, and Rally). It is equipped with a digital speedometer, inverted LCD Display, navigation, and LED Projector headlamps. The Xpulse 200 4V starts at EUR 2,990, and the Xpulse 200 4V Pro at EUR 3,190.

Hero MotoCorp will offer a standard 3-year warranty and an additional 2-year warranty as a launch offer, extending the total warranty to 5 years.

Sanjay Bhan, Executive Vice-President, Hero MotoCorp, said, "Entering Italy, the very heartland of two-wheeler culture, marks a defining milestone in Hero MotoCorp’s global expansion journey. We aim to redefine ‘The Future of Mobility’ at a global scale with next-gen smart mobility solutions that cater to diverse riding preferences. With products that reflect both the Explorer and Liberator spirit, we are inviting Italian riders to experience Limitless Freedom and Limitless Adventure every day. Our success in the Dakar Rally with Hero MotoSports is a testimony of our global engineering excellence and the innovation in products that we are bringing for Italy market."

Cesare Gali, Managing Director, Pelpi International, said, “We are proud to champion Hero MotoCorp’s entry into Italy. Their global scale, product quality, and the unparalleled commitment of a 5-year warranty give us immense confidence. The Hunk 440 and Xpulse 200 fill crucial, highly competitive segments in Italy, offering a unique blend of technology and value that will resonate deeply with Italian consumers.”

Pelpi International will make the brand available with 36 dealerships across key cities.

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Chennai-headquartered mid-size motorcycle major Royal Enfield has further expanded its online presence on e-commerce platform Amazon India. The company is making available its entire range of 350cc motorcycles on the e-commerce platform.

The partnership aims to offer convenience in the purchasing process, in addition to payment options available on the platform. The purchase option is currently open to customers in five cities: Ahmedabad, Chennai, Hyderabad, New Delhi and Pune.

The range of 350cc models available includes the Classic 350, Bullet 350, Hunter 350, Goan Classic 350 and the new Meteor 350. These will be sold through a dedicated Royal Enfield brand store on Amazon India.

Delivery and aftersales service will be handled by the customer’s chosen Royal Enfield dealership in the city. The brand page also allows customers to buy genuine motorcycle accessories (GMAs), riding gear and merchandise.

Royal Enfield 350cc motorcycles are now available on two e-commerce platforms, reaching ten cities in India. They are sold through Amazon.in in Ahmedabad, Chennai, Hyderabad, New Delhi and Pune, and via Flipkart.com in Bengaluru, Gurugram, Kolkata, Lucknow and Mumbai.

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Aprilia Racing has achieved global success with the limited-edition RSV4 X-GP, announcing that all 30 units sold out in just fourteen days following its introduction at the Catalunya Grand Prix.

The company stated that the immediate sell-out confirms the strong international appeal of Aprilia's ‘X’ brand, which the company states is a reference point for exclusivity, innovation and pure performance.

Enthusiasts from markets including Europe, the United Arab Emirates, Australia, Malaysia and the United States secured the bikes, with booking requests reportedly exceeding availability during the presentation weekend itself.

The RSV4 X-GP was created by the Noale Racing Department to mark the 10^th anniversary of the RS-GP's debut in MotoGP, featuring the official MotoGP Team livery. It is the most powerful RSV4 ever built, boasting 238 HP for a mere 165 kg of weight, creating an ‘unprecedented riding experience.’

The bike introduces several track-focused innovations derived directly from the RS-GP prototype, notably becoming the first factory derivative bike in the world to feature leg and tail wings – aerodynamic solutions previously exclusive to the MotoGP machine. It also includes a structural carbon seat support.

Massimo Rivola, CEO, Aprilia Racing, said, “X confirms its status for Aprilia Racing as an exclusive and niche brand with enormous potential. Aprilia Racing is synonymous with innovation and it fills us with pride to see that, even at a strategic and product level, we have created an iconic brand and a new type of absolutely exclusive bike, conceived specifically for track enthusiasts.”

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Suzuki Motorcycle India, the two-wheeler subsidiary of Suzuki Motor Corporation, Japan, has introduced new colour line-up for the Suzuki Gixxer SF and Gixxer motorcycles.

The fully faired Suzuki Gixxer SF priced at INR 137,231 (ex-showroom Delhi) gets two new colours - Metallic Oort Gray + Pearl Mira Red and Glass Sparkle Black + Metallic Oort Gray. The company is also providing exchange benefits up to INR 5,000 and extended warranty at INR 1,999 or insurance benefits up to INR 7,000 as part of the festive sales offer.

On the other hand, the Suzuki Gixxer priced at INR 126,421 (ex-showroom Delhi) gets three new colours - Metallic Oort Gray + Pearl Mira Red, Glass Sparkle Black + Metallic Oort Gray and Metallic Triton Blue + Glass Sparkle Black. The company is offering exchange benefits up to INR 5,000 along with an extended warranty at INR 1,999 or alternatively insurance benefits up to INR 6,000.

The Suzuki Gixxer SF and Gixxer are powered by a 155 cc, BS-VI OBD-2 B-compliant single-cylinder engine equipped with Suzuki Eco Performance (SEP), delivering 13.6 PS of power and 13.8 Nm of torque. This engine has a proven track record, having set a national endurance record in the 150cc category.

Both motorcycles feature European-inspired styling, highlighted by a LED headlamp and tail lamp, a sporty dual-muffler and split seats. The motorcycles also get a Bluetooth-enabled multi-function digital console with the Suzuki Ride Connect application. Key safety and performance features include single-channel ABS, wide radial tyres and a 7-step adjustable mono-shock for handling across varied conditions.

Deepak Mutreja, Vice-President – Sales and Marketing, Suzuki Motorcycle India, said, “The fresh colours of Gixxer SF and Gixxer underline Suzuki’s commitment to blending style, performance and innovation while catering to the aspirations of young Indian riders. With these enhancements, the motorcycles reflect Suzuki’s engineering and design philosophy, combining sporty character with comfort for both everyday city rides and long-distance touring. Along with attractive purchase benefits and easy ownership options, the updated line-up adds to the festive excitement and strengthens the connect of the GIXXER brand with customers across the country.”

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