At the 2025 EICMA in Milan, Japanese automaker Honda unveiled a diverse lineup of motorcycles that underline its strategic focus on the European market.

The company introduced five key models – including both combustion-engine and electric motorcycles – that harmonise the brand’s heritage with emerging technology and rider demands, while addressing stringent European regulations and consumer expectations.

Honda’s presentation at EICMA reflected its intent to expand influence in Europe, a region that demands high compliance and sophistication. “Our product portfolio for Europe must balance performance, emissions and connected technologies,” said Honda’s executive leadership. The new models underscore a pragmatic approach aimed at catering to a broad spectrum of riders, from urban commuters to touring enthusiasts

The OEM introduced the CB1000GT, a sport tourer aimed at riders seeking a balance between power and comfort. Powered by a 1000cc inline-four engine derived from the Hornet family, it emphasises smooth and predictable throttle response, features multiple power modes, traction control and adjustable engine braking. The bike incorporates a revised chassis with ergonomics designed to improve rider and passenger comfort on long-distance rides, distinguishing itself from track-focused sportbikes.

V3R 900 E-Compressor Prototype

The V3R 900 revealed at EICMA represents a conceptual leap with its introduction of an electronically controlled compressor paired with a 900cc V3 engine layout, a Honda first in motorcycling. This combination enables enhanced low-end torque with performance comparable to larger-capacity engines while aligning with increasing environmental standards. The prototype’s “Non-Rail Roller Coaster” developmental concept suggests a ride experience designed to combine excitement with rider assurance.

WN7 Electric Motorcycle

The WN7 is Honda’s fully electric motorcycle tailored for urban mobility. Sporting a 9.3 kWh battery and a WLTC range of approximately 140 kilometres, it also features CCS2 fast charging and connectivity features. With its clean, smooth silhouette and ‘Be the Wind’ design philosophy, the WN7 aims to deliver a distinct riding experience that highlights the quietness and immediacy unique to electric propulsion.

CB1000F

Drawing inspiration from 1980s Honda race bikes, the CB1000F blends retro aesthetics with modern technology. Based on the Hornet 1000 platform, it delivers 124 hp and 103 Nm of torque. Ergonomic enhancements include an extended rear subframe for improved space, while rider aids such as multiple power modes, traction control and engine braking adjustability consolidate its appeal to both nostalgic and modern riders.

SH125i

Reimagined for 26YM, Europe’s most popular scooter, the SH125i introduces sharper looks, a new light signature and a five-inch TFT monitor, further enhancing its enduring appeal. The new front end takes inspiration from the established SH350i, unifying the range and providing a strong visual identity for the trio built at the Atessa factory in Italy. With a ‘one line’ design from front to rear, the 26YM SHs are instantly recognisable thanks to a simplicity that retains the SH essence while noticeably moving it on from the outgoing model. An SH150i version will also be available in certain countries.

New Embelem & Strategic Outlook

Honda is adjusting its product marks to differentiate its electric (EV) and internal combustion engine (ICE) motorcycles.

The company will unify the product mark for electric motorcycles to 'Honda' using a new font. Meanwhile, it will continue to use its traditional Wing mark for ICE motorcycles.

Additionally, the product emblem appearing on the body of some ICE products will see a design change. A new ‘Honda Flagship Wing’ emblem will be adopted for flagship models within product brands such as CBR, Gold Wing, and Rebel. Examples of models receiving this new emblem include the CBR1000RR-R Fireblade and the Rebel 1100.

Honda’s EICMA 2025 range highlights a clear roadmap focusing on reconciling traditional motorcycle engineering excellence with emerging trends in electrification and rider safety technologies. Over-the-air updates, smartphone integration and advanced digital displays were emphasised as standard expectations shaped by European consumers and regulations.

The five products unveiled target distinct segments to position Honda competitively amid tightening emissions rules and evolving rider lifestyles in Europe. This measured product strategy reflects Honda’s adaptive approach to global market dynamics, balancing experience with innovation.

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Suzuki Motorcycle India (SMIPL), the two-wheeler subsidiary of Suzuki Motor Corporation, Japan, has recorded its highest-ever monthly sales volume, delivering 132,244 units in May 2026, up 3 percent YoY, as compared 128,897 units sold last year.

The milestone performance was driven by an all-time high in domestic dispatches alongside steady growth in international export markets.

Suzuki Motorcycle India saw positive momentum in both the domestic market and exports. The company sold 110,028 units in the domestic market, up 2 percent YoY, while exports came at 22,216 units, up 5 percent YoY.

In addition to whole vehicle distributions, the manufacturer's spare parts division recorded financial gains. Spare parts sales generated revenue of INR 953.60 million in April 2026, marking a 14 percent growth rate over the prior year's corresponding month.

The volume growth highlights the impact of rising customer demand and SMIPL's expanded market outreach. Moving into the next phase of the fiscal year, the company plans to focus on brand activations and targeted engagement initiatives to maintain momentum.

Deepak Mutreja, Vice-President of Sales & Marketing, Suzuki Motorcycle India, said, “SMIPL’s strong performance in May 2026, marked by the highest-ever monthly sales, reflects the positive response to our products and services in the market. The domestic growth highlights the impact of a customer-centric approach and sustained engagement efforts in building deeper connections. Going forward, the focus remains on further enriching customer experiences through impactful engagement initiatives and brand activations.”

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Honda Motorcycle & Scooter India (HMSI), one of the leading two-wheeler manufacturers, has reported total sales of 518,777 units for May 2026, marking a 12 percent YoY growth compared to the 465,109 units sold for the same month last year.

The sales include 459,611 units in the domestic market, up 10 percent YoY, while exports came at 59,166 units, up 24 percent YoY.

The company's performance indicates steady demand across the automotive two-wheeler market, supported by a product portfolio and a retail network of over 7,000 corporate touchpoints nationwide.

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Chennai-based mid-sized motorcycle manufacturer Royal Enfield has its wholesales 103,231 motorcycles for May 2026, which marks a 15 percent YoY growth compared to the 89,428 motorcycles sold last year.

Interestingly, while domestic sales experienced a strong double-digit growth, international export volumes faced a downward correction during the month.

The company sold 94,115 motorcycles in the domestic market, up 24 percent YoY, while exports declined by 33 percent to 9,116 units.

Royal Enfield is also gearing up to further scale up its production with plans to acquire a land parcel in Tada, Andhra Pradesh, for a new greenfield manufacturing facility. The planned investment of approximately INR 25 billion is to be deployed in a phased manner to augment long-term production capacity.

The OEM also officially expanded its 650cc mid-size motorcycle portfolio by launching the Bullet 650 across India, Europe, the Middle East, Africa (EMEA) and the Australia-New Zealand (ANZ) regions.

B Govindarajan, Managing Director, Eicher Motors and CEO, Royal Enfield, said, “We are carrying our momentum in FY27 with continued growth in Q1, despite the prevailing macro-headwinds. This month was exciting for us, as we strengthened our product portfolio with the Bullet 650. The Bullet is the world’s longest-running motorcycle in continuous production and has garnered the love of riders across generations. The all-new Bullet 650 carries that legacy forward authentically, retaining the soul and unmistakable design philosophy of the Bullet. Another significant business milestone in May was the announcement of our plans for a new manufacturing facility in Andhra Pradesh to support our long-term projected growth. We also continued to deepen our presence in international markets and engage our riding communities through initiatives like the biggest-ever Himalayan Odyssey and the sixth edition of the Continental GT Cup.”

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Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company (TVSM) has reported its highest-ever monthly sales milestone, delivering 566,585 units in May 2026. This marks a 31 percent YoY growth compared to the 431,275 units sold last year.

The performance saw historic highs in both international business exports and electric vehicle (EV) distributions.

Last month, the company’s two-wheeler wholesales grew by 31 percent, rising from 416,166 units in May 2025 to 543,111 units in May 2026. This includes 384,565 units in the domestic market, up 24 percent YoY, from 309,287 units in the corresponding month last year.

Interestingly, both the motorcycle and scooter segments registered a robust 30 percent YoY and 32 percent YoY growth, respectively.

In the three-wheeler category, TVS Motor Company recorded a 55 percent growth, with sales increasing to 23,474 units in May 2026 from 15,109 units in May 2025.

TVS Motor Company saw its highest-ever monthly EV sales volume, recording 43,632 units in May 2026. This marks a 56 percent growth trajectory over the 27,976 electric units sold in May 2025.

Concurrently, the company’s total International Business sales hit a new peak, expanding 49 percent to 175,991 units against 118,437 units in the prior year's period. Out of the total export volume, international two-wheeler sales accounted for 158,546 units, representing a 48 percent increase YoY.

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