Honda’s EICMA 2025 Unveiling: Balancing Heritage And Innovation for European Markets

Honda Motor Co

At the 2025 EICMA in Milan, Japanese automaker Honda unveiled a diverse lineup of motorcycles that underline its strategic focus on the European market.

The company introduced five key models – including both combustion-engine and electric motorcycles – that harmonise the brand’s heritage with emerging technology and rider demands, while addressing stringent European regulations and consumer expectations.

Honda’s presentation at EICMA reflected its intent to expand influence in Europe, a region that demands high compliance and sophistication. “Our product portfolio for Europe must balance performance, emissions and connected technologies,” said Honda’s executive leadership. The new models underscore a pragmatic approach aimed at catering to a broad spectrum of riders, from urban commuters to touring enthusiasts

The OEM introduced the CB1000GT, a sport tourer aimed at riders seeking a balance between power and comfort. Powered by a 1000cc inline-four engine derived from the Hornet family, it emphasises smooth and predictable throttle response, features multiple power modes, traction control and adjustable engine braking. The bike incorporates a revised chassis with ergonomics designed to improve rider and passenger comfort on long-distance rides, distinguishing itself from track-focused sportbikes.

V3R 900 E-Compressor Prototype

The V3R 900 revealed at EICMA represents a conceptual leap with its introduction of an electronically controlled compressor paired with a 900cc V3 engine layout, a Honda first in motorcycling. This combination enables enhanced low-end torque with performance comparable to larger-capacity engines while aligning with increasing environmental standards. The prototype’s “Non-Rail Roller Coaster” developmental concept suggests a ride experience designed to combine excitement with rider assurance.

WN7 Electric Motorcycle

The WN7 is Honda’s fully electric motorcycle tailored for urban mobility. Sporting a 9.3 kWh battery and a WLTC range of approximately 140 kilometres, it also features CCS2 fast charging and connectivity features. With its clean, smooth silhouette and ‘Be the Wind’ design philosophy, the WN7 aims to deliver a distinct riding experience that highlights the quietness and immediacy unique to electric propulsion.

CB1000F

Drawing inspiration from 1980s Honda race bikes, the CB1000F blends retro aesthetics with modern technology. Based on the Hornet 1000 platform, it delivers 124 hp and 103 Nm of torque. Ergonomic enhancements include an extended rear subframe for improved space, while rider aids such as multiple power modes, traction control and engine braking adjustability consolidate its appeal to both nostalgic and modern riders.

SH125i

Reimagined for 26YM, Europe’s most popular scooter, the SH125i introduces sharper looks, a new light signature and a five-inch TFT monitor, further enhancing its enduring appeal. The new front end takes inspiration from the established SH350i, unifying the range and providing a strong visual identity for the trio built at the Atessa factory in Italy. With a ‘one line’ design from front to rear, the 26YM SHs are instantly recognisable thanks to a simplicity that retains the SH essence while noticeably moving it on from the outgoing model. An SH150i version will also be available in certain countries.

New Embelem & Strategic Outlook

Honda is adjusting its product marks to differentiate its electric (EV) and internal combustion engine (ICE) motorcycles.

The company will unify the product mark for electric motorcycles to 'Honda' using a new font. Meanwhile, it will continue to use its traditional Wing mark for ICE motorcycles.

Additionally, the product emblem appearing on the body of some ICE products will see a design change. A new ‘Honda Flagship Wing’ emblem will be adopted for flagship models within product brands such as CBR, Gold Wing, and Rebel. Examples of models receiving this new emblem include the CBR1000RR-R Fireblade and the Rebel 1100.

Honda’s EICMA 2025 range highlights a clear roadmap focusing on reconciling traditional motorcycle engineering excellence with emerging trends in electrification and rider safety technologies. Over-the-air updates, smartphone integration and advanced digital displays were emphasised as standard expectations shaped by European consumers and regulations.

The five products unveiled target distinct segments to position Honda competitively amid tightening emissions rules and evolving rider lifestyles in Europe. This measured product strategy reflects Honda’s adaptive approach to global market dynamics, balancing experience with innovation.

Aprilia Unveils Limited-Edition RS 660 Phillip Island Tribute

Aprilia RS 660 Phillip Island Tribute

Piaggio Vehicles-owned motorcycle brand Aprilia has introduced the RS 660 Phillip Island Tribute, a limited-edition motorcycle produced to mark its victory record at the Australian circuit.

The vehicle will be on display at the EICMA exhibition in Milan from 5 to 8 November. The special edition commemorates Aprilia's 10 Grand Prix victories at Phillip Island, including the 2025 MotoGP win by Raúl Fernández on the RS-GP, which marked the manufacturer's 300th World Championship victory. The release coincides with the circuit's departure from the MotoGP calendar after 2027.

The motorcycle features a white, green and red livery incorporating the Phillip Island Circuit logo, track layout and chequered flag graphics on the side panels. The fuel tank displays a badge detailing Aprilia's victory count at the track, while the individual serial number is engraved on the steering head plate. The pillion seat cover is included as standard equipment.

Technically based on the standard RS 660, the motorcycle is powered by a front-mounted 660 cc parallel-twin engine delivering 105 horsepower at 10,400 rpm and 70 Nm of torque at 8,400 rpm, with a 35 kW restricted variant also available.

The engine acts as a load-bearing element within an aluminium frame. Electronics include a six-axis inertial platform managing traction control, wheelie control, engine brake control, cornering ABS, launch control, cruise control, adjustable engine mapping and a bidirectional quickshifter.

Ducati Intros Limited-Edition Formula 73 Motorcycle At INR 2 Million In India

Ducati Formula 73

Italian superbike maker Ducati has introduced the Formula 73 in India, a limited-series motorcycle restricted to 873 numbered units globally at INR 2 million (ex-showroom).

Interestingly, the entire allocation reserved for the Indian market has sold out.

The Formula 73 pays tribute to the 1973 750 Super Sport Desmo, incorporating a silver and aqua green livery, a vertical gold stripe on the fuel tank, clip-on handlebars with bar-end mirrors, a tapered tail, and billet aluminium components.

It is powered by an air-cooled 803 cc Desmodue L-twin engine with desmodromic distribution, the vehicle delivers 73 horsepower at 8,250 rpm and 65.2 Nm of torque at 7,000 rpm. The powertrain is paired with a Termignoni silencer and a Ride-by-Wire throttle system. The chassis utilises a steel trellis frame finished in aqua green, 17-inch spoked wheels fitted with Pirelli Diablo Rosso IV tyres and an electronic package featuring cornering braking systems, traction control, directional quick-shifting and dual riding modes.

Bipul Chandra, MD, Ducati India, said, "The Formula 73 is a rolling masterpiece that pays homage to one of the most significant motorcycles in our history, the 1973 750 Super Sport Desmo. We are incredibly proud to secure a highly exclusive allocation of these limited-edition motorcycles for our passionate Ducatisti in India. With only 873 units produced globally, the arrival of the Formula 73 offers a rare opportunity for Indian collectors to own a piece of timeless Italian heritage seamlessly blended with modern Ducati performance."

Hero MotoCorp Partners With Distrito Moto To Expand Operations In Guatemala

Hero MotoCorp

Hero MotoCorp, the world’s largest two-wheeler manufacturer, has signed a strategic partnership with ERMAR Sociedad Anónima, operating as Distrito Moto, to manage its sales and service network across Guatemala.

The partnership links Hero MotoCorp's vehicle manufacturing with ERMAR's retail operations in Central America. The network spans over 220 distribution points, incorporating more than 60 Distrito Moto sales locations and over 140 Tecno Fácil outlets across the country.

The operations provide vehicle distribution, replacement parts, service support and customer financing through Solvensa. Hero MotoCorp will provide a five-year or 60,000-kilometre warranty across its product line, which includes plans to introduce models such as the Hunk 250R, Xpulse 210, Hunk 150 Xtec ABS and Xoom 125.

Sanjay Bhan, Executive Vice-President of Global Business, Global Product Planning and Global Market Insights, Hero MotoCorp, said, "Guatemala is a strategic market where over 100,000 customers have placed their trust in Hero. Our partnership with Distrito Moto, backed by the strength of ILP Group and Distelsa, reinforces our long-term commitment to these riders and our growth ambitions in Latin America. With a global legacy of engineering excellence, world-class products and a proven track record of delivering quality, reliability and customer-centric experiences, Hero is well positioned to create greater value for riders in Guatemala. With the planned introduction of the Hunk 250R, Xpulse 210, Hunk 150 Xtec ABS and Xoom 125, we look forward to meeting the evolving aspirations of Guatemalan customers."

Javier Lainez, Commercial Head, Distrito Moto, said, "Our ambition is to make Hero ownership accessible and rewarding for more Guatemalans. Through competitive pricing, financing options from Solvensa and dedicated customer support, we want riders to feel confident at every step - from choosing their motorcycle to keeping it running reliably."

Ducati Launches Hypermotard V2 And V2 SP Models In India At INR 1.65 Million

Ducati India

Italian superbike manufacturer Ducati has launched the Hypermotard V2 and Hypermotard V2 SP motorcycles in India at prices starting INR 1.65 million and INR 2.07 million, respectively, with bookings open across its dealership network.

The fourth-generation model features a technical platform, powered by an 890 cc twin-cylinder engine that generates 120 horsepower at 10,750 rpm and 94 Nm of torque at 8,250 rpm. The engine incorporates variable intake valve timing and weighs 54.4 kg.

A monocoque frame using the engine as a structural element, combined with a double-sided aluminium swingarm, reduces total vehicle weight by 13 kg on the standard variant and 14 kg on the SP variant compared to the predecessor. The motorcycles feature a six-axis inertial measurement unit controlling cornering braking systems, traction control, wheelie control and directional quick-shifting functions.

The track-focused V2 SP includes Öhlins suspension components, Brembo M50 braking calipers, forged aluminium wheels, carbon fibre body panels and a lithium battery.

Bipul Chandra, Managing Director, Ducati India, said, "We are immensely proud to introduce the Hypermotard V2 and V2 SP to the Indian market. This motorcycle is a true testament to Ducati's commitment to pure riding emotion, bringing supermotard agility and thrilling performance directly to the streets. The new V2 engine, the incredibly light monocoque chassis and the advanced electronics are engineered for one purpose to offer an unparalleled, adrenaline-fueled experience. For the discerning Indian enthusiast who demands both dynamic urban agility and track-ready excitement, the Hypermotard V2 is not just a motorcycle; it's the ultimate fun bike.”