Jawa Yezdi Motorcycles is significantly expanding its digital retail strategy by launching on e-commerce platform Amazon, following its successful debut on Flipkart last year. This move is part of the brand’s push to reshape how consumers purchase premium motorcycles in India, particularly ahead of the crucial festive season.

The brand's motorcycles are now available for purchase on Amazon across over 40 cities, with plans to rapidly increase this reach to more than 100 cities.

Jawa Yezdi claims it pioneered the online sale of high-performance 350cc classic motorcycles when it partnered with Flipkart in October 2024. The brand says this initial move not only established a new premium-classic motorcycle category in e-commerce but also set a new industry benchmark.

Sharad Agarwal, Chief Business Officer, Classic Legends, "We went into e-commerce a year back with the simple belief: If our young consumers did not hesitate to book a holiday or buy a car online, then they should be able to own a Jawa or Yezdi the same way. Starting with Flipkart and now expanding to Amazon, we're making the ownership journey easier and more transparent while keeping the soul of motorcycling intact."

Furthermore, the company has also expanded its dealer network to over 450 touchpoints across India.

The models which are retailing on both Amazon and Flipkart include the Jawa 350, 42, 42 FJ, 42 Bobber, Perak and the Yezdi Adventure Single Headlight. Additionally, Amazon has listed the Yezdi Scrambler.

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TVS Motor Company (TVSM), one of the leading manufacturers of two-wheeler and three-wheelers, has reported 473,970 units wholesales for April 2026.

This marks a 7 percent growth compared to the 443,716 units sold in April 2025. While customer demand remains strong in both domestic and international markets, the company noted that dispatch volumes were limited by production issues.

The company reported that production was affected by several supply chain constraints. It saw shortages in raw materials, consumables and workforce availability, which impacted tier-1 and tier-2 suppliers. Limited container availability hindered timely international dispatches. It has placed countermeasures and it expects production to recover during May 2026.

Despite manufacturing hurdles, two-wheeler sales grew by 6 percent YoY to 455,333 units, which includes 348,545 units in domestic market, up 8 percent YoY.

Scooter sales increased by 24 percent to 211,158 units, while motorcycles accounted for 200,039 units. The electric vehicle portfolio grew by 36 percent, with sales rising to 37,771 units.

Three-wheeler sales recorded a 37 percent growth, reaching 18,637 units.

Lastly, total international sales grew by 3 percent to 120,008 units.

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Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has reported 566,086 unit wholesales for April 2026, up 85 percent YoY, as compared to 305,406 units last year.

Domestic sales came at 532,433 units, up 85 percent YoY, as compared to 288,524 units a year ago. This includes 501,791 motorcycles at 75 percent YoY and 64,295 scooters, up 233 percent YoY.

Domestic retail performance also remained robust during the month, with 552,713 two-wheeler registrations (as per VAHAN) indicating growth of around 8 percent. 

VIDA, Hero MotoCorp’s e-mobility business, reported a 129 percent YoY growth, albeit a low-base.

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Suzuki Motorcycle India (SMIPL), a leading manufacturer of scooters and motorcycles, has announced its wholesales of 117,514 units in April 2026, marking a 4 percent YoY growth compared to the 112,948 units sold in April 2025.

The company began the new financial year with increases across both its domestic and international operations. Interestingly, while domestic sales at 98,004 units grew by 3 percent as compared to 95,214 units a year ago, exports clocked a 10 percent growth at 19,510 units.

Revenue from spare parts sales reached INR 915.90 million, representing a 14 percent growth over the previous year.

Last month, Suzuki Motorcycle India celebrated two decades of manufacturing in the country and also introduced the new Suzuki Burgman Street ‘One and Only’ and a new colour option for the Suzuki Avenis Special Edition.

Deepak Mutreja, Vice-President – Sales & Marketing, Suzuki Motorcycle India, said, “We have started the new financial year on a steady note with growth across both domestic and exports markets. This performance reflects the continued trust customers place in our products. As we move ahead, we remain focussed on delivering quality products, while deepening our connect with customers and partners across markets. We are also enhancing customer experience through focused events and brand activations.”

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Chennai-headquartered mid-sized motorcycle major Royal Enfield has reported monthly wholesales of 113,164 units in April 2026, which marks a 31 percent growth compared to the 86,559 units sold in April 2025.

The OEM also entered the electric mobility market during the month with the launch of its first electric model.

Last month, the company reported domestic growth of 37 percent at 104,129 units, as compared to 76,002 units a year ago. While, exports came at 9,035 units, down 14 percent, as against 10,557 units last year.

In April, Royal Enfield introduced several updates to its motorcycle and lifestyle portfolio, which includes the launch of the its first electric motorcycle under the Flying Flea brand at INR 279,000  or INR 199,000 under a battery-as-a-service model.

The 2026 Hunter 350 portfolio was expanded with a Base Premium variant in Tarmac Black and two new colours: Mumbai Yellow and Moonshot White.

Interestingly, Himalayan 450 recorded an annual sales growth of 53 percent outside of India, with global sales for the platform exceeding 38,000 units this year.

B. Govindarajan, Managing Director, Eicher Motors and CEO of Royal Enfield, said, “We have started the new financial year with strong momentum, setting the tone for an exciting and important year ahead. April 2026 was special for us as we took our first step into electric mobility with the launch of the Flying Flea C6 - which has received an overwhelmingly encouraging response. During the month our growing global brand strength was further affirmed as Royal Enfield was recognised as the world’s third strongest automobile brand by Brand Finance. Internationally our key markets continue to perform well, driven by successful new launches, industry accolades and a growing rider community. With a robust pipeline of new products and brand initiatives, we are confident of maintaining the growth trajectory through the year.”

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